Mark Penn on building Stagwell, his political and polling background and doing what it takes to make his gamble a success
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Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients.
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The OutsiderBrands
By Brian Bonilla, originally published in AdAge
Brian Bonilla takes an extensive look at how the outsider status Mark Penn, Chair and CEO of Stagwell, is bringing a new, fresh and distruptive perspective to a stagnant industry with a combination of polling prowess and a respect for the power of creativity.
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Growth is a matter of connecting creativity and vision.
Mark Penn
Chairman & CEO, Stagwell
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Last Updated 06.15.21 8:30 PM EDT
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