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Behind the scenes with our Chairman and CEO @Mark_Penn in conversation with @Forbes Assistant Managing Editor @dianebrady. Keep an eye out here for the full interview on all-things politics, business and marketing.

#TransformingMarketing #ForbesNewsroom #behindthescenes

Silos? Oh no. Brand Performance Network CFO Mike Law spoke with @TheDrum about how important collaboration is to agency finance. “To do the job well, you need to know how it all comes together, from clients to media partners to your own organization." https://bit.ly/3EiEz6G

Our digital wallets and citizenry make us all collectors. Ana Andjelic provides an excellent primer on how the new rules of business require brands to understand and transact via social, cultural, and economic currency; in this case, via collections.
https://andjelicaaa.substack.com/p/the-collecting-economy-primer

"It’s on businesses to ramp up education about the bargain of digital data and invest in making privacy as seamless as the point of sale." Mark Penn shares thoughts on the state of consumer privacy for @TheDrum's Data Deep Dive. https://bit.ly/3O7nRLY #TransformingMarketing

As consumers’ privacy concerns abound, digital marketers worry about what their next move will be. Pedro Mona of @_AssemblyGlobal says fear not: marketers will have the data required to reach consumers – and more effectively, yet. https://bit.ly/3UYrE0b #TransformingMarketing

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October 31, 2022
Sports, Movies, Celebrities and Beyond: New Report From NRG Shows ‘Brands’ Fuel the Fan Ecosystem
Marketing Frontiers, Tech, Thought Leadership
October 25, 2022
The Art Of Gaming Marketing
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