Augmented Reality
STAGWELL MARKETING FRONTIERS
Mobile-enabled AR is transforming brand experiences. Forty-four percent of consumers report using an AR feature on a smartphone, with over 70 percent of younger generations (Gen Z and Millennials) reporting usage. What does this mean for today’s brands? That the vision of mixed-reality marketing won’t look like consumers, alone, plugged into headsets – more realistically, the future of mixed-reality is mobile AR.
For brands seeking dynamic new marketing approaches, Augmented Reality is the play to make – an immediately-applicable innovation that can uplevel how you engage with your customers. Today’s brands need to get conversant in mixed-reality experiences – fast.
Our AR Tech in Action
“[ARound]…could create a land rush for not just the other 29 clubs in Major League Baseball, but across the sports property landscape.”
AR in Retail
Stagwell ecommerce experts reflect on the power of retail as a forum for mixed-reality innovation that will drive ROI and meet consumers where they are – in a hyper-connected, experience and entertainment driven world. As the marketing funnel evolves, driven by these changes, AR not only offers brands a means of differentiation, but also a measurable tactic to get – and keep – consumer attention.
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AR in HEALTHCARE
Leaders from Stagwell’s healthcare practice reflect on the opportunity that AR presents as a tool for more effective communication, education and engagement around a patient’s health journey.
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AR in SPORTS
While technology tools are often viewed as a distraction or means of separating users from the world around them, technologists at Stagwell argue that AR at live sporting events can help create persistent, relevant, and shared experiences that will engage casual fans while enhancing the experience for sports fanatics.
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Data
Corner
A study conducted on behalf of Protocol by the Harris Poll found that while most U.S. adults have not used augmented reality or virtual reality technology, a notable portion are interested in trying it, creating an opportunity for brands to define the space and act as guides to the new frontier.
72%
US ADULTS
have never used any AR technology.
38%
GEN Z
say they have never used AR, but are interested in doing so.
60%
MILLENNIALS
are at least somewhat familiar with the concept of the metaverse and its opportunities.
52%
US ADULTS
feel overwhelmed by new concepts around the metaverse and augmented reality
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