Audio Marketing
STAGWELL MARKETING FRONTIERS
Make room, video. Audio is the hot new medium driving entertainment and engagement, and it has created an environment ripe for marketers to drive value out of audio advertising, social audio experiments, and scaled global audio content.
Stagwell believes that brands should move into audio as the next frontier to drive new dimensions of creative excellence, acquire valuable first party data, and create authentic opportunities for marketing integrations that tap into the fast-growing creator economy. Consumers are tuned into audio content – whether it’s podcasts, in-pod advertising or branded podcasts, voice search or viral sonic branding moments – there’s a lane for every brand to play.
The challenge? How this nascent space coalesces (or doesn’t) around core platforms, and how brands leverage new tech and data tools to understand their audiences and drive ROI.
Our POV on Audio
We live in an “audio always” society, and brands who haven’t yet explored audio via content or advertising should look at the recent explosion of investment from major tech players as a signal to experiment – fast”
WHAT DIGITAL CAN LEARN FROM BROADCAST RADIO
Stagwell CEO Mark Penn looks at the cyclical nature of marketing through the lens of audio, considering the future of the medium, its ability to build trust and breed familiarity, and its utility in both commercial and political contexts.
Read More
AUDIO CONTENT WARS
The Streaming Wars in recent years were just a prelude to the all-out-battle for the future of audio content brewing in 2022. Experts from National Research Group explore the landscape and offer suggestions for how to stay ahead.
Read More
SOCIAL AUDIO
Clubhouse. Twitter Spaces. Reddit Talk. Brands are still experimenting with social audio – but are consumers tuned in? Digital experts from Stagwell’s leading communications and influencer agencies KWT Global, HUNTER, and Veritas/Meat&Produce share the opportunities for growth in this space.
Read More
the CHALLENGE OF LOCALIZING – AND SCALING – AUDIO
1 in 2 Americans say they use podcasts to “travel to new places and hear new perspectives.” What strategies should brands use to tap into the massive opportunities in global audio content? Locaria, Stagwell’s translation and transcreation agency, argues localization strategies will be key to tapping into this trend.
Read More
Related
Articles
Connected Brands, In the News
Sep 20, 2022
Vivid Seats Bets on a Loyalty Program With an Innovative Media Plan from 72andSunny and Assembly Based on the Number 11
The ticket marketplace's brand campaign retools the SportsCenter Top Ten
Stagwell Marketing Cloud, Tech, Thought Leadership
Sep 19, 2022
PRophet Presents: AI, Predictive Text, and Other Emerging Technology Trends in PR
PRophet presents a webinar on the new technologies helping PR…
Global Affiliates, In the News
Sep 19, 2022
Stagwell adds 11 new company partners to growing global affiliate network
The announcement underscores Asian growth plans, tapping new media, content…
Contact Us
Want to get in touch? Learn more about the experts behind our AR POV?
Send us a message and we’ll get right back to you.
PHONE
+1-646-429-1800
GLOBAL ADDRESS
One World Trade Center,
65th Floor
New York, NY 10007
Newsletter
Sign Up
