Slavi Samardzija is Stagwell’s Chief Data and Platforms Officer, leading the development and execution of a forward-looking data and platform strategy as Stagwell implements its ID Graph and The Machine, and the network’s first Global Chair, Media and Commerce, overseeing agencies including Assembly, Business Traveler, Crispin, GALE, Goodstuff, Ink, Kenna, Locaria, and Multiview.  

Samardzija holds over 25 years of experience in data and technology, with deep knowledge in building fast-growing platform and service companies that help Fortune 500 businesses use data to improve their marketing, both for B2C and B2B.  With numerous executive roles across his 15 years at WPP and more than 10 years at Omnicom, most recently serving as Global CEO at Omnicom Media Group Company’s Annalect, Samardzija has a proven track record of building teams and solutions that utilize data, machine learning, and AI to deliver improved business results for advertisers.