Meet

Mark Penn

Chairman & CEO, Stagwell

 – Digital Marketing ​Expert

 – Former ​Microsoft Chief Strategist

 – Presidential Pollster ​& Strategist ​

 – NYTimes Best-Selling ​Author ​

Mark's Expert POVsMenu Icon

Leadership

Highlights

  • FROM $0 to $2.5B Launched Stagwell in 2015 and grew it to $2.5B in under seven years. Took Stagwell public in 2021, achieving faster growth than legacy holdcos.
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  • LEADING TECH EXEC Asked by Steve Ballmer to join Microsoft and revitalize Bing in 2012; rose to EVP & Chief Strategy Officer running Microsoft’s $2 billion advertising budget and taking the company to the Super Bowl 
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  • C-SUITE INNOVATOR advising key corporate clients including AT&T, Microsoft, Ford, Merck, etc.
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  • GLOBAL PR STRATEGIST Served as CEO of Burson-Marsteller from 2006 – 2012, running a global PR and public affairs firm with an 80+ market footprint and tripling profits
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  • MAKER OF WORLD LEADERS Served as strategist and presidential pollster for President Clinton for six years, advisor to Hillary Clinton, Tony Blair and leaders in 30 countries
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  • FATHER OF MODERN POLLING Founded Penn and Schoen ​in 1975 with his Harvard roommate and devised key overnight polling methods. Brains behind “soccer moms.” 
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  • AUTHOR & TREND SPOTTER Wrote NYT Bestselling “Microtrends” and “Microtrends Squared” identifying trends shaping business, politics and culture​
DOWNLOAD MARK'S BIO

Mark's
Point of View

Mark Penn has extensive experience in a range of industries, ranging from market research and political polling to big tech and corporate leadership. He continues to be active in conversations around cutting edge issues related to marketing, consumers, technology and politics, and is available for conversation on the following:

  • Brands & Politics
  • Digital Marketing in the Financial Markets
  • Privacy, Data and Consumers
  • Midterms 2022
  • The Promise & Perils of the Metaverse
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Brands & Politics
How Brands Should Navigate Politically Divisive Issues
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MARKETING IN THE FINANCIAL MARKETS
Digital Marketing Investing and Stock Market Conditions
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LEADERSHIP DURING POLITICAL CRISES
Modern C-suite Leadership During Geopolitical turmoil
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COKE vs DIAPER: MEDIA AT SCALE
Performance Marketing as the Engine for Coke-Scale Results for Diaper-Scale Brands
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THE GEN Z TECH SHIFT
Why Young Consumers Hate Big Tech & FAANG
Person in space
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AR AS A METAVERSE STEPPING STONE
Why Augmented Reality is the Right Investment into the Metaverse
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PRIVACY, DATA AND CONSUMERS
Privacy, Personalization, and Getting Consumers on Board with Data
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MIDTERMS 2022
Demographic Analysis, Overnight Polling, and Political Strategy
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the promise & perils of the metaverse
What Brands should be aware of as they enter into this new dimension of technology and consumer engagement.
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The Latest from Mark:

 In the news, on stage, and in print

Thought Leadership

Mar 17, 2023

SXSW 2023 Recap: Fandom is Driving the Transformation of Marketing

Here are our top three learnings from the fandom conversation…
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Investments & Financials, Press Releases

Mar 02, 2023

STAGWELL INC. (NASDAQ: STGW) REPORTS RESULTS FOR THE THREE MONTHS AND YEAR ENDED DECEMBER 31, 2022

FY22 Revenue rises to record $2.7B following sixth-consecutive quarter of…
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Press Releases, SXSW

Feb 22, 2023

Stagwell’s (STGW) PRophet Sponsors an Axios Event about the Future of AI and Communications at SXSW 2023

The private event will feature discussions with prominent business leaders…
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Contact Us

Want to connect with Mark?
Send us a message and we’ll get right back to you.

EMAIL

PR@stagwellglobal.com

PHONE

+1 646 429 1800

ADDRESS

One World Trade Center,
65rd Floor
New York, NY 10007

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