Meet

Mark Penn

Chairman & CEO, Stagwell

 – Digital Marketing ​Expert

 – Former ​Microsoft Chief Strategist

 – Presidential Pollster ​& Strategist ​

 – NYTimes Best-Selling ​Author

 – Columnist & TV/Digital Pundit ​

Mark's Expert POVsMenu Icon

Leadership

Highlights

  • FROM $0 to $2.7B Launched Stagwell in 2015 and grew it to $2.7B in seven years; took Stagwell public in 2021, achieving faster growth than legacy holdcos
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  • LEADING TECH EXEC Rose to Microsoft’s EVP & chief strategy officer running $2b advertising budget, 2012-15
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  • C-SUITE INNOVATOR advising key corporate clients including AT&T, Microsoft, Ford, Merck, etc.
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  • GLOBAL PR STRATEGIST Tripled profits as CEO of Burson Marsteller, a global PR and public affairs firm, 2006-12
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  • FATHER OF MODERN POLLING Founded Penn and Schoen ​in 1975 and devised key overnight polling methods
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  • AUTHOR & TREND SPOTTER Wrote NYT Bestselling “Microtrends” and “Microtrends Squared” identifying trends shaping business, politics and culture​
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Mark's
Point of View

Mark Penn has extensive experience in a range of industries, ranging from market research and political polling to big tech and corporate leadership. He continues to be active in conversations around cutting edge issues related to marketing, consumers, technology and politics, and is available for conversation on the following:

  • Digital Marketing
  • Consumer Data Privacy
  • Brands & Politics
  • AI, AR & Tech Innovation
  • Political Economy
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The Future of Marketing
Every Company Is a Digital Marketing Company
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Consumer Data Privacy
The Bargain of Digital Data for Consumers
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BRANDS & POLITICS
How Brands Should Navigate Politically Divisive Issues
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The Promise of Augmented Reality
How to Create Compelling AR Experiences for Consumers
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AI for B2B
The Upcoming AI Arms Race
Person in space
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Big Business Trends
How Big Business Has Shifted Politically
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COKE vs DIAPER: MEDIA AT SCALE
Performance Marketing as the Engine for Coke-Scale Results for Diaper-Scale Brands
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LEADERSHIP DURING POLITICAL CRISES
Modern C-suite Leadership During Geopolitical Turmoil
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Political Economy
Where Is New American Infrastructure?
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The OutsiderBrands

Mark Penn on building Stagwell, his political and polling background and doing what it takes to make his gamble a success

By Brian Bonilla, originally published in AdAge

Brian Bonilla takes an extensive look at how the outsider status Mark Penn, Chair and CEO of Stagwell, is bringing a new, fresh and distruptive perspective to a stagnant industry with a combination of polling prowess and a respect for the power of creativity.

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The Latest from Mark:

 In the news, on stage, and in print

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The Well: Data + CRM + AI = Success

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Events, In the News, Press Releases, Stagwell Marketing Cloud

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PRophet to Lead Discussions on the Next Era of Communications Engineers© and the Impact of AI on Public Relations at PRSA’s ICON 2023

PRophet will take center stage with a thought-provoking presentation by…
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In the News, Press Releases

Sep 20, 2023

RealClearPolitics and Stagwell (STGW) Partner to Power Advanced Site and Advertising Platform for the 2024 U.S. Presidential Election Cycle

Platform to help advertisers reach the 'can't-miss' audience of Election…
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Contact Us

Want to connect with Mark?
Send us a message and we’ll get right back to you.

EMAIL

PR@stagwellglobal.com

PHONE

+1 646 429 1800

ADDRESS

One World Trade Center,
65th Floor
New York, NY 10007

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