FRONTIERS AT STAGWELL

Helping Marketers Seize the Opportunity in AI and Immersive Experiences

Through our investments in digital innovation, we are evolving into the marketing frontiers company – the partner of choice for global businesses seeking to transform digital consumer experiences to fuel business outcomes.

Transformative Work

How an AI Experiment Put Google Pixel Fans in the Driver's Seat

What happens when two phones stop being rivals and start being friends? You get the world’s friendliest competitive campaign: Best Phones Forever.

And what happens when you let fans decide where those phones will go on their next adventure? You get a first-of-its kind experiment that showcases how brands can use Google AI to engage directly with fans.

With a one-day campaign on Instagram Reels that used generative AI tools like Gemini, the Google Pixel and Creative Lab teams in partnership with Stagwell’s Left Field Labs piloted a new model for user-driven content that points toward an exciting future for marketers building fan communities on social platforms.

Generating a Greener Grid with Ovo Energy

With the constant rise in the cost of living, people are pinching pennies and struggling to find ways to sustainably meet their personal demands. But what if you didn’t have to decide between saving money and helping the environment?

Goodstuff and Assembly Global partnered with OVO Energy, the UK’s second largest energy supplier, to encourage users to shift their energy use out of peak energy times. Powered by a proprietary, AI-powered green bidding technology built by Assembly and Goodstuff, the “Greener Grid,” serves ads in greener moments, letting passerby’s know when to cut carbon emissions and contribute to a better energy system.

Harnessing AI and Succeeding on a Mission to Win Ohio

Tipico engaged Code and Theory to lead Bet Like You’re From Ohio, an integrated campaign to capitalize on the moment sports betting would be legalized in Ohio and bring Tipico to market. The agency utilized ChatGPT for persona development and leveraged real-time data to inspire everything it did, including creating hyperlocal messaging that helped Tipico meet 57% of its annual registration target in one month.

Turning Spectators into Active Participants with the Cleveland Cavaliers

Next-gen fan engagement platform ARound partnered with its first NBA team to bring Cavs ARcade to Rocket Mortgage FieldHouse. Fans were able to digitally interact with the basketball court and fellow fans in the FieldHouse, and witness real-time effects on the Cavs’ video screen through mass multi-user gaming, 3D player personalities and more. Spectators at each game averaged 14 minutes of engagement per experience.

Embracing Comfort Unapologetically with First-Ever AI Powered La-Z-Boy Decliner

To reinforce La-Z-Boy’s new platform, Long Live the Lazy, Colle McVoy’s creative technology team designed and fabricated “The Decliner,” a first-of-its-kind recliner allowing owners to generate with AI a cancellation excuse via SMS simply by pulling the handle. Over 36,000 people signed up for a chance to win their own Decliner just in time for National Lazy Day as part of the earned creative brand act. 

Legacy Brand, Meet Next-Gen Commerce: Bomb Pop Takes Roblox

Bomb Pop is the most popular ice pop that needed a bigger brand. GALE’s mission was simple: get tweens to remember the brand’s name. The team brought the favorite summertime snack into the virtual world of Restaurant Tycoon 2 in Roblox. Roblox restaurant owners could serve eight virtual Bomb Pop flavors to their customers. Gamers served 48.5 million Bomb Pops — making it the #1 selling food item in Roblox history.

Playfully Navigating the Google Booth at CES

Google set out to create a 360° event-scale augmented reality (AR) experience at CES that would help attendees experience its presence in a whole new dimension. Google partnered with Left Field Labs to blend its physical booth location with a digital overlay, focused on bringing helpful and contextual information to attendees, as well as delightful moments. The experience was activated nearly 9,000 times during the four-day event.

AI, Apps and All-Stars: Stagwell SPORT BEACH

Stagwell, a leading global marketing and communications group, aimed to double down in 2024, elevating the flagship summer event at Cannes with more original programming, activations and a star-studded lineup of world-class athletes and marketers, including Megan Rapinoe, Travis and Jason Kelce, Alexis Ohanian, Tammy Henault and more than 100+ renowned marketing leaders.

Stagwell tapped Code and Theory for a comprehensive digital transformation, designing and engineering an all-new Sport Beach website and app. In less than five months, Code and Theory created an entire Sport Beach ecosystem to support event marketing, attendance, engagement, and immersion — all while embodying Sport Beach’s spirit of play.

How to Navigate

Emerging Technology

Nonconformist thinking can help brands navigate the complex landscape of today’s tech trends and find genuine ways to innovate, avoiding the traps that hinder long-term growth. Get practical advice from Stagwell Chairman and CEO Mark Penn on incorporating emerging tech into the brand creative mix.

How Our Agencies Implement Frontier Tech

It takes a culture of innovation and experimentation to maximize the promise of emerging technology. Explore some of the ways Stagwell’s agencies have implemented AI into their own organizations, driving speed and value for their client partners. 

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AI-Enabled

Tools for the Modern Marketer

Learn about 10 ways our AI-enabled research, communications, and media tools in the Stagwell Marketing Cloud can change how you work.

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