WHAT THE DATA SAY: 57% would take pay cut for child care benefits

By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking:

TWO THIRDS WOULD STAY AT JOB PAYING FOR CHILD CARE

Parents today would take a pay cut for child care benefits at work, according to the fifth annual Parent Confidence Index from Harris Poll and KinderCare.

• Working parents see a gap between child care benefits they need and what employers provide.
• 65% of parents would stay at their job if their employer provided subsidized child care.
• 57% would take a pay cut to work for a company that provided child care benefits.
• Only a quarter of parents say their employer offers a child care benefit.
• 70% of parents are contemplating adapting their careers to be able to care for their children.
• 73% of parents who use child care feel highly confident in themselves on a typical day. That compares with a 43% confidence rating of all parents.

LOCAL PHARMACIES ARE THE NEW DOCTOR’S OFFICES

Community pharmacies are fast becoming the primary healthcare source for Americans, according to our latest Harris Poll survey with CVS Health.

• 90% of Americans live within five miles of a retail pharmacy.
• 7 in 10 prefer pharmacies for their healthcare needs because of convenient locations with evening and weekend hours.
• 1 in 3 Americans visit their pharmacy at least once per week.
• 40% of Americans of color visit their local pharmacies in person at least a few times per month to speak with a pharmacist for heart health services (32% compared with 19% for White Americans), education on diseases (32% compared with 18%), immunizations (30% compared with 19%), diagnostic tests (30% compared with 17%) and prescribing contraception (29% compared with 15%).
• 81% of consumers say they use digital technology to interact with their pharmacy, through websites, mobile apps and text messages.

FINDING A ROOMMATE HARDER THAN FINDING A DATE

Rent prices are now 29.4% higher than before the pandemic, and young people hoping to share expenses are finding it harder to find a roommate than a romantic partner, based on our Harris Poll survey with Zillow.

• 59% of Gen Z and Millennial renters report feeling uncertain about where they would go to find a roommate if they needed one.
• 60% say finding a good roommate is more challenging than finding a romantic partner (68% for women).
• A roommate is a financial must for many: 57% of renters describe their current economic situation as “poor,” and 46% do not have money when a bill is due (versus 29% of homeowners who describe their financial situation as poor and 29% of homeowners who don’t have money to pay bills on time).

DEI, ESG AND REPUTATION

Join our new monthly 30-minute webinar from Stagwell’s Risk and Reputation Unit. Please email Alexis Williams to RSVP.

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