From now until the 2024 election,

business will be in the political crosshairs…

Do you have a real plan?

Businesses are operating in a polarized environment and there are opportunities for brands to make a disastrous misstep at every turn. But controversy and long-term reputation damage aren’t inevitable. Brands need to be prepared.

Stagwell’s Risk and Reputation Unit can help you navigate the political minefield. For more information, contact us here.

How We Can Help

Brands are losing billions of dollars in these political crises. For much less, the Risk and Reputation Unit will prepare you for political minefields with a multi-pronged approach: an initial audit, layered-on monitoring and if needed, crisis management..

AUDIT

Survey of customer base, employees and large shareholders on your brand reputation, societal image and ESG position
Political analysis of wedge issues facing your sector and leading candidates’ positions
Comparison of competitors and peer set
Board-quality presentation of recommended positioning and action based on insights
Estimated cost: $250K

ALWAYS-ON MONITORING

Always-on bipartisan advisory team
24/7 monitoring and increased tracking during key flash points on the calendar
Cost: $100K/month retainer

CRISIS MANAGEMENT

Message and animatic stress testing
Defense playbook and execution
Cost: Added crisis fees

Download Risk and Reputation Audit one-pager

Stagwell Risk and Reputation Unit's
Point of View

01 01

01

POLITICAL SEASON IS IN FULL SWING. BRANDS BEWARE

(Mark Penn in Barron's)

01

ELECTION SEASON "WILL BE FRAUGHT WITH POTENTIAL FLASHPOINTS FOR BRANDS"

(PRovoke Media)

01

PRIDE MEETS PREJUDICE AS AMERICANS' 'POLITICAL BRAINS' TAKE OVER

(Financial Times)

01

MARK PENN ON BUSINESS RISKS IN THE FIRST REPUBLICAN DEBATE

(Bloomberg Businessweek)

01

WITH DESANTIS ON THE SLUMP, DISNEY SEES A LONG CAMPAIGN AHEAD

(New York Times

01

TAKE A POSITION AND STICK TO IT

(Mark Penn on Forbes)

01

"LAUNCHING RISK AND REPUTATION UNIT

(Fintech.TV)

01

AXIOS HARRIS POLL 100

(2023 Corporate Reputation Rankings

01

HOW BIG BUSINESS FELL OUT OF LOVE WITH THE GOP

(Time)

01

HOW BRANDS SHOULD NAVIGATE THE MINEFIELD OF POLITICAL PITFALLS THIS SUMMER

(Ad Age)

01

MARK PENN'S STAGWELL LAUNCHES RISK AND REPUTATION UNIT TO COUNSEL C-SUITE LEADERS

(PR Newswire)

Leadership

Highlights

Top political strategists and experts in financial reputation, crisis communications and consumer insights working together to provide bipartisan perspectives on how to keep your brand out of trouble.

STAGWELL NETWORK LEADERS FROM:

SKDK: Left of center strategic advisory at the intersection of press, politics, and policy
TARGETED VICTORY: Right of center digital-first agency
SLOANE & COMPANY: Industry-leading financial communications firm
THE HARRIS POLL: Creative market research & consulting firm

OUR TEAM’S EXPERTISE INCLUDES:

Working on 12 presidential races and 500+ Congressional and state-level races
Raising over $2 billion for candidates on both sides of the aisle
Advising 100+ Fortune 500 companies on reputation and crisis communications
Surveying over 5 million people across the world