Originally Released On

PR Newswire

CONTACT:

Sarah Arvizo
Stagwell
pr@stagwellglobal.com 

Originally Released On

PR Newswire

CONTACT:

Sarah Arvizo
Stagwell
pr@stagwellglobal.com 

Celebrates GALE as part of AOY Shortlist

Stagwell – just 1% of the market – is 20% of the AOY list

Observatory Included on the Small AOY Shortlist

NEW YORK – Dec. 12, 2022 – Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, celebrates its strategic and creative agency Anomaly which has been named U.S. Agency of the Year by Adweek, the American trade publication covering the advertising, marketing, and media industries.

Adweek editors applauded Anomaly’s ‘monster’ year of new business wins, which included 16 accounts ranging from Dunkin’, Vans, and the ‘pitch of the year’: Bud Light U.S. Additionally, Adweek said “the agency’s Super Bowl spot for Meta Quest tugged on our heartstrings.”

Business agency GALE – which continued its trajectory of triple-digit growth in 2022 – was also shortlisted by Adweek as U.S. Agency of the Year, one of only 10 agencies recognized. GALE’s notable 2022 new business wins include H&R Block and Dropbox, and it was earlier named to Adweek’s list of Fastest Growing Agencies for 2022.  

“Our challenger network – just 1% of the market – boasts 20% of Adweek’s prestigious list. We’re proud to celebrate Anomaly as Adweek’s 2022 Agency of the Year. Led by Carl Johnson, Karina Wilsher and great office leaders in New York and Los Angeles, Anomaly lodged a remarkable year of new business growth and creative innovation. I am also excited to see GALE shortlisted for Agency of the Year and proud of Brad Simms and the fast-growing team there,” said Mark Penn, chairman and CEO, Stagwell. “I also want to congratulate Brendan Shields-Shimizu and the Observatory team on their recognition on the Small Agency of the Year short list for continuing to innovate for clients in a variety of formats.”

“If you define and fully commit to what you believe; identify what must remain and must change, what you’re prepared to do, and more importantly not do, then you can make significant progress in a turbulent, unpredictable world. We do and we did,” noted Anomaly co-founder Carl Johnson.

Observatory, based in Los Angeles, was also included on the shortlist in the U.S. Small Agency of the Year category, recognized for selling a variety of work including an action figure of Martha Stewart, two docuseries, a podcast, a film, and a concert. It also received nods for developing 15 sports films for clients as well as creating a sequel to an iconic Chipotle ad.

About Stagwell

Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Originally Released On

PR Newswire

CONTACT:

Sarah Arvizo
Stagwell
pr@stagwellglobal.com 

Panchawati has joined the Content and Strategy leadership team and will be based in Singapore

NEW YORK and SINGAPORE, Nov. 15, 2022 /PRNewswire/ — National Research Group (NRG), recognized as an insights leader at the edge of technology, content, and culture, today announced that Sushma Panchawati, a veteran insights strategist and emerging markets specialist, has been appointed Senior Vice President, Content & Strategy. She will oversee the firm’s presence in the Asia-Pacific (APAC) region. NRG is part of Stagwell (NASDAQ: STGW), the challenger network built to transform marketing.

In her new role, Panchawati will work closely with both existing and new clients across the streaming, television, and theatrical landscapes, leading brand health, concept evaluation, messaging and positioning, content testing, and creative material testing.

“Now is a really exciting time to be working on the content landscape in Asia-Pacific given the discernible impact it has been having on the world at large for the last decade. I am very excited to help our clients take it to new heights by tapping into the rich multi-cultural tapestry here and to be part of NRG’s journey in the region,” said Panchawati.

Panchawati has more than 15 years of experience working in product and marketing strategy. Most recently, she was part of the founding team at Edvanza, a career advancement partner for young professionals. There, she led the design and delivery of the company’s MVP product proposition, as well as the foundational business and marketing strategy, driving growth in the UK, Africa, and India. Before that, Panchawati led the APAC region for The Sound, a brand strategy and product innovation agency. She has led strategy and research efforts across APAC, EU, Africa, and South America working with brands like Google, Pinterest, Netflix, Amazon, and Apple on their brand launch campaigns, marketing and product strategies, and innovation pipelines.

“With established markets maturing, Asia-Pacific is a region of particular importance for many of our entertainment clients. However, its diverse range of cultures and tastes means that success will depend on bespoke marketing strategies. Sushma’s deep expertise and unique perspective across the region will be invaluable to our clients as they navigate the opportunities ahead,” said Stephen Palmer, President, Content & Strategy.

Panchawati earned her undergraduate degree from Jawaharlal Nehru Technology University and a master of business administration from MICA in India. She is a regular speaker at global conferences like the European Society for Opinion and Marketing Research (ESOMAR), highlighting her experience working across a diverse set of markets and methodologies. She will be based in Singapore.

National Research Group is a leading global insights and strategy firm at the intersection of entertainment and technology. Rooted in four decades of industry expertise, the world’s leading marketers turn to us for insights into growth and strategy for any content, anywhere, on any device. Working at the confluence of content, culture and technology, NRG offers insights for bold storytellers everywhere. To learn more, please visit www.nationalresearchgroup.com, and follow us on LinkedIn and Instagram.

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

For NRG:
Mary Moczula
mary.moczula@nrgmr.com 

For Stagwell:
Sarah Arvizo
pr@stagwellglobal.com 

Originally Released On

PR Newswire

CONTACT:

Sarah Arvizo
Stagwell
pr@stagwellglobal.com 

Maggie Malek, CEO of MMI Agency and Army Veteran, and Justin Lewis, Chairman of Constellation Network and Marine Corps Veteran, Publish Open Letters for Veterans Day 

NEW YORK – Nov. 10, 2022 – Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, announced its support for VetsinTech (ViT), the leading national non-profit dedicated to supporting veterans through tech-based programs and opportunities in education, employment, and entrepreneurship. The partnership is led by Stagwell’s Maggie Malek, CEO of MMI Agency and Army veteran, and Justin Lewis, Constellation chairman and Marine Corps veteran.  

MMI, Constellation and Stagwell are also supporting ViT’s 8th Annual Veterans Day Gala on Friday, Nov. 11, in San Francisco. The Gala is held each fall to fund educational scholarships for veterans and military spouses and to celebrate Veterans Day.  

 “Veteran leaders like Maggie and Justin bring invaluable experiences and skillsets to our business and we’re grateful to have their leadership,” said Stagwell Chairman and CEO Mark Penn. “We’re excited to partner with VetsinTech and open up new avenues to support veterans in building fruitful, rewarding careers within the technology ecosystem.”  

 Malek and Lewis have each published an open letter in recognition of Veterans Day to inspire veterans to think bigger about their futures and to encourage the creative technology community to hire veterans.   

Malek, whose grandfather and uncle served in WWII and Vietnam, writes about the impact of their stories, and being fueled to be part of something bigger following a death in the family and the events of 9/11. After carving out her place as a top-performing female in the Army, she details her path of floating in and out of different jobs, maintaining internships while attending school, eventually leading to a place where she could blend her love for writing with her love of people: MMI Agency. A decade later, she became MMI’s CEO. Read Maggie’s full letter on LinkedIn here. 

Lewis, who joined the Marine Corps as an insecure 17 yr. old, eventually spent six years in the Corps including being part of the force that rescued Captain Scott O’Grady from Bosnia (a story represented in the film “Behind Enemy Lines”). After bouncing around jobs, one day while delivering UPS packages he applied to a business developing websites using HTML, CSS and Javascript. After teaching himself dozens of programming languages, Lewis founded Instrument, now one of the leading digital innovation agencies. Read Justin’s full letter on LinkedIn here. 

Inspired? Join Stagwell in our support for VetsinTech.  

## 

About VetsInTech 

Based in San Francisco, with more than 70,000 vets strong and 20 chapters across the country, VetsInTech is the leading national non-profit devoted 100% to springboarding veterans into tech careers. VetsinTech harnesses the national technology ecosystem to benefit veterans returning from active military duty who want to apply their exceptional training, skills, and experience to a new technology career. Comprising technology industry leaders and former service members, VetsinTech is the only non-profit supporting our veterans through tech-based programs and opportunities in education, employment, and entrepreneurship. For more information, interested parties can visit www.vetsintech.co. 

About Stagwell 

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.  

Stagwell’s fastest-growing network transforms for the convergence of creative, media, and commerce.

By

Jack Neff
AdAge

CONTACT

hello@stagwellglobal.com

SIGN UP FOR OUR INSIGHTS BLASTS

Rebranding effort is first work by 72andSunny for Zoom, with VaynerMedia handling global media push

Zoom is launching a new visual identity with help from a new agency, Stagwell Group’s 72andSunny, as the brand looks to go from ubiquitous video app to full-fledged business communications and collaboration platform.

The campaign, which launched Sept. 12, is the first for the brand from 72andSunny, which is working on a project basis. It will be running across digital, out-of-home (including Times Square), social media and streaming services in North America and globally. VaynerMedia is handling the media buy.

It backs Zoom’s new visual identity and push for broader business communications relevance—including Zoom Chat, now officially re-dubbed Zoom Team Chat.

Certainly Zoom doesn’t have an awareness problem since it became woven into the cultural fabric of work during the pandemic starting more than two years ago. Just one more reminder of its status as an “essential business tool” came Thursday when a service outage hit tens of thousands of users who were suddenly deprived of their video workplace tether.  Zoom quickly restored the service.

But the new identity and creative are meant to show that Zoom is more than the video grid of co-workers that’s become an everyday virtual workspace for millions, even as more people spend more time in the office.

“Partnering with Zoom at this time of evolution is the kind of challenge we love, with the kind of partner we love,” said Carlo Cavallone, global chief creative officer of 72andSunny in a statement. “We had a very collaborative process to get to the design concept at the core of the platform. We’re excited because it’s a clear, powerful creative idea that opens a lot of new possibilities for the brand.”

The ads pile extra o’s into the Zoom name to point out that the company is also about phone, Team Chat, rooms, events, team whiteboards, contact centers and other services.

“What started as a video meeting app quickly moved into broadcast webinars, connected conference rooms, and more, and it continues to evolve and expand,” Zoom Chief Marketing Officer Janine Pelosi said in a blog post.

A big part of the new branding is to focus on the Zoom Team Chat collaboration and messaging hub as the company looks to broaden its involvement in a work tool space where Slack, Microsoft Teams and Miro, among others, compete.

“We’ve already made significant investments in Zoom Team Chat’s capabilities, and we’ll unveil even more enhancements later this month,” Pelosi said.

CONTACT

hello@stagwellglobal.com

SIGN UP FOR OUR INSIGHTS BLASTS

Imagine a world where gender makes no difference. That’s the premise behind CPB London’s 2022 poster and out-of-home campaign called Imagine, which was prompted after a nationwide study found that 39 percent of primary school children still think that mummies should look after babies and do all the housework while daddies should go to work.

Awarded: BRONZE Work for Good Cut (Print) 

72andSunny and PERIOD., Free the Period, No More Secrets, The Flow Initiative, Ignite, August, Off-Limits Cereal – Loopholes Cereal

On International Women’s Day 2022, 72andSunny New York launched “Loopholes,” a faux cereal brand with a month’s worth of tampons and pads inside as the prize. The campaign allowed consumers to bypass the SNAP loophole that prevents users from buying tampons solo, and put a spotlight on the fact that, in the U.S., nearly one in four people who menstruate experience period poverty – the struggle to access tampons and pads. Because these products are not eligible through the Supplemental Nutrition Assistance Program, consumers sometimes have to decide to choose food over period products.

Awarded: SILVER Communication Cut (Integrated) and BRONZE Health Cut (Integrated)

72andSunny and the National Football League – Bring Down the House

With Super Bowl LVI held just blocks from Hollywood in 2021, the NFL and 72andSunny used movie magic to end the season with an epic bring-down-the-house celebration. Through cutting-edge digital composting technology combined with a new innovative approach for the NFL, ‘Bring Down the House’ is both inclusive and emblematic of football’s expansive influence on American culture—leaning into the next generation of fans and forward-thinking technology. Featuring a young brother/sister duo (played by real-life siblings Gabriel and Kapri Ladd), the spot centers around the siblings’ experience with the NFL’s past and its present.

Awarded – GOLD Craft Cut (Animation)

72andSunny and Activision Blizzard / Call of Duty – Warzone in Paradise

Headed into Q4 2021, Call of Duty Warzone was starting to see a drop in engagement amongst younger gamers, the old map began to feel stale and folks were moving on to other games. A traditional gameplay trailer wouldn’t be enough to get players to jump back into Warzone. 72andSunny had to excite and surprise them by hijacking one of their most popular daily habits, scrolling social media. So the team seized one of their most popular forms of inspiration, travel influencers, with a compelling message to come travel to Call of Duty’s new Warzone Pacific island for free.

Awarded: GOLD Craft Cut (Visual Effects), BRONZE Communication Cut (Mobile), BRONZE Media Cut (Mobile), SHORTLIST Media Cut

72andSunny and Tinder – SWIPE NIGHT: Killer Weekend

Tinder’s Swipe Night is a groundbreaking and highly-acclaimed interactive entertainment platform designed to give Gen Z new pathways to connect through content. It paved the way for social entertainment experiences on Tinder, which have since become a popular way for members to match. In creating the second season of Swipe Night, 72andSunny set out to push the limits of ‘entertainment with purpose’—to innovate, not just iterate, in terms of the value we could bring to Tinder members. Swipe Night: Killer Weekend is a Gen-Z whodunnit that plants you in an interactive first-person video experience with a complex group of friends—when a murder occurs, everyone is a suspect (even you); your choices dictate different outcomes, clues, and plot twists.

Awarded: SILVER Entertainment Cut (Mobile) X2, SHORTLIST MOBILE EXPERIENCE CUT

72andSunny and Adobe Premiere Pro – Adobe Premiere Pro Fantastic Voyage

Adobe’s film campaign, Fantastic Voyage | Adobe Premiere Pro celebrates the limitless creative possibility of telling your story with Adobe’s editing tools. Created by 72andSunny Los Angeles, edited in Adobe Premiere Pro, and brought to life by the VFX wizards at Alt.vfx, the hero film follows a creator who uses imagination and Adobe Premiere Pro’s features to transform a night at home into an escapist adventure story. 

Awarded: SHORTLIST CRAFT CUT

72andSunny and the National Football League, Football is for Everyone

When NFL Defensive end Carl Nassib became the first openly gay active player in the league in 2021, the announcement was momentous for the NFL and the sports world. For far too long, football was perceived as being played by only one type of person. But the truth is that football e is as diverse as those who love it. Simply put, football is for everyone. 72andSunny utilized that insight to drive their work but realized we couldn’t do it alone. To redefine the game to include all types of fans, coaches, and players, we needed to show our commitment to the LGBTQ+ community. So we partnered with The Trevor Project, a nonprofit that helps protect at-risk LGBTQ+ youth to elevate their efforts and highlight resources that could save people’s lives. Within four days of Carl coming out as the first active gay NFL player, the team created a simple yet powerful film that used the NFL’s platforms to drive their massive fanbase to donate to the Trevor Foundation. The film created positive change while also sending a message of inclusion and unity to players & fans

Awarded: Shortlist Work for Good Cut (Digital)

Observatory and Chipotle Mexican Grill – A Future Begins  

A decade ago, Observatory helped Chipotle launch its Cultivate Foundation into the world with a two-minute, stop-motion animated film, “Back to the Start.” A decade later, Observatory partnered with Chipotle again to tell a new story—an intergenerational tale called “A Future Begins” that picks up the “Back to the Start” story ten years later. This film tells the story of our Pa farmer passing his family farm onto his son and daughter-in-law, overcoming many challenges. To follow up Willie Nelson covering Coldplay’s “The Scientist” in the first film, this time Observatory partnered with next-generation Country superstar Kacey Musgraves to reimagine Coldplay’s “Fix You” to serve as the soundtrack for “A Future Begins.”

Awarded: GOLD Craft Cut (Animation), SILVER Entertainment Cut (Alternative), SHORTLIST Work for Good Cut

CONTACT

hello@stagwellglobal.com

SIGN UP FOR OUR INSIGHTS BLASTS

A Blueprint for Creating Equitable Communities

Colle McVoy

VOTE HERE.

The urgency to create equitable communities where all people thrive continues, but most solutions have been slow to bring change. Especially in Minneapolis, which has one of the largest racial wealth gaps in the nation. But a pioneering movement in the city is building a vibrant community that supports business development, celebrates culture and nurtures belonging so Black people can thrive. Hear how this unique approach, fueled by creative, corporate and civic partners, is expected to transform Minneapolis’ reputation while providing a powerful blueprint for change across the country.

The Future of Deaf Representation in Entertainment 

National Research Group

VOTE HERE.

The popularity of the film “CODA” sparked a new conversation about representation of the Deaf community in entertainment – authenticity on screen, inclusivity among writers, producers, and actors, and accessibility within the industry at large. Deaf West Theatre, the most prominent nonprofit organization focusing on Deaf-centered storytelling, has partnered with National Research Group, a global insights and strategy firm, to find out how those in the Deaf community really feel about the current state of representation and accessibility in entertainment. This session will highlight findings from an in-depth research study; feature video from a roundtable of prominent Deaf actors, directors, writers, and more; and provide insights on how to move forward to build a more inclusive industry.

Snoop, Martha, and the New Blend of Wine Consumers 

Observatory

VOTE HERE.

Wine has a reputation for needing a mature palate to fully appreciate. But why, with older millennials turning 40, is wine’s popularity continuing to decline? How does the wine industry compete with spirits, craft beer and hard seltzers to reach a diverse and younger (over 21) audience? By partnering with pop culture icons Snoop Dogg and Martha Stewart and leaning into trendier blends, 19 Crimes has reinvented the wine industry’s appeal to younger consumers. Snoop’s Cali Red achieved the number one single selling wine in pacesetter history and is bringing new consumers at an unparalleled rate. Join 19 Crimes, Observatory, and Snoop Dogg’s agent, Nick Adler, as they discuss how to attract new consumers despite radically changing consumers attitudes toward alcohol preferences.

Chief Digital Officers Transforming Health Care

YML

VOTE HERE.

Chief Digital Officers are responsible for increasing their team’s speed and agility, making an impact quickly, and shipping products more frequently. Does any of that scream health care to you? Well — maybe not historically, but this new crop of CDOs are changing the game. Hear from Rita Khan, CDO at Mayo Clinic, Prat Vemana, CDO at Kaiser Permanente, and Chris Waugh, Chief Innovation Officer at Sutter Health — all of whom are building the digital health experiences of more than 25M Americans. Interviewed by Ashish Toshniwal, Founder and CEO at YML, hear how these CDOs are shaping the future of patient-first experiences using cutting edge technology, design and product strategy.

72andSunny

VOTE HERE.

We’re in the midst of a ‘movement moment,’ a period of rapid change punctuated by incredible hardships and economic, social and political instability. All of this can take a serious toll on employee well-being and presents organizations with a host of challenges that have no easy solution. Join agency EDI Leaders as they discuss how they’ve responded to the crises we all face and how they’ve found ways to support employees through these polarizing times.

VOTE HERE.

The standard for professionalism has been dictated by a singular perspective for decades, so it’s no surprise that agencies and brands alike are struggling to evolve the corporate culture to suit a more diverse, inclusive workforce. Join us as we discuss where companies are falling short on their DEI promises and how we can rebuild the workplace of the future.

Originally released on

NEW YORK, (August 16, 2022) – Stagwell’s (NASDAQ: STGW) PRophet, the first-ever AI-driven PR pitch platform built by and for PR professionals that predicts media interest and sentiment before you pitch, today announced the hiring of Charlie Tulip as Enterprise Account Executive and Kendra Lewellyn as the company’s Digital Marketing Manager, both moves that seek to further meet customer demand for the  growing AI platform.

Tulip, PRophet’s latest addition to its sales team, brings over 20 years of B2B sales experience. No stranger to the technology space, Tulip has worked with a number of hugely successful, high growth software startups, and will bring his expertise to increase PRophet’s growing number of enterprise customers.

“A rising number of PR execs are seeing and realizing the value AI can bring to a media relations team’s productivity and performance,” said Andrew Meranus, EVP of Sales for PRophet. “Charlie’s addition comes at a perfect time of growth for the PRophet team and of the customers we serve, and I couldn’t be more excited about the future he’ll help us achieve with new enterprise accounts.”

Lewellyn, who comes to PRophet with a decade of digital marketing and design experience, will drive the the company’s global marketing strategy across all of its digital platforms, including LinkedIn, Twitter, TikTok, SEM, SEO and email campaigns. Additionally, Lewellyn will be a key player in boosting subscriptions to PRophet’s innovative software via its monthly ‘pay-as-you-go’ subscription offering, which makes the platform easily accessible to PR professionals while avoiding long-term payment commitments. Lewellyn joins PRophet after five years as the Digital Marketing Manager at software solutions company Pedigree Technologies. In that role, she led on digital marketing strategy and designed, managed, and maintained the company’s websites, blog SEO/SEM, and PPC advertising programs, while also advancing the company’s social media presence.

“Kendra will be key to driving demand for our monthly users, ultimately landing and expanding them into enterprise customers,” said Aaron Kwittken, PRophet founder and CEO. “Her content creation, digital marketing, design and PR experience make her a perfect for for this role. We’re thrilled to welcome Kendra to our team and eager to collaborate with her.”

In addition, PRophet has hired its first Business Development Representative, Ian Brand. Brand will support PRophet’s overall sales efforts and will advise on business strategy and planning. Before joining PRophet, Brand served as an account manager at Insight Media Labs (IML), a company specializing in digital advertising for local television stations and agencies.

Both agency and brand representatives interested in learning how PRophet can dramatically improve performance of their media relations efforts, can contact PRophet at sales@prprophet.ai to learn about subscription options and to request a demo. For more information on PRophet, visit www.prprophet.ai.

About PRophet

PRophet is the first-ever A.I.-driven data-as-a-service (DaaS) platform designed by and for the PR community that samples past stories to better predict future media interest, sentiment, and spread through natural language processing and machine learning. PRophet is a product within the Stagwell Marketing Cloud, a proprietary suite of SaaS and DaaS tools built for the in-house marketer, spanning campaign ideation to activation and analysis. PRophet is owned by Stagwell, and was founded by marketing industry thought leader and entrepreneur Aaron Kwittken alongside former political strategist, technologist, and author Mark Penn, Chairman and CEO of Stagwell. To learn more, visit prprophet.ai.

About Stagwell

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

###

Media Contact

Adam Wise

KWT Global

awise@kwtglobal.com

Originally released on

NEW YORK and LONDON, Aug. 12, 2022 – Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced exclusive sponsorship of the fourth annual Creative Equals Business, which launched in 2018 to support the development of female leaders in creative industries across the U.K.

Creative Equals Business is a six-month program comprised of 8 modules that frame inclusion as a driver of organizational transformation, impacting creativity and profitability. Through hybrid in-person and virtual sessions, program participants receive invaluable executive leadership development and networking with other cohort members and industry-leading experts on creativity, leadership, and inclusion.

“Tackling gender equity at the highest levels of our organization is a high priority for us,” said Stagwell Chief People Officer Stephanie Howley. “With CPB London Managing Director Helen James at the helm, Creative Equals Business has proven to be a force multiplier in the push to improve C-suite representation. We’re proud to continue our support of the programme and to have mentors such as Anomaly Global CEO Karina Wilsher helping to diversify marketing leadership for the better.”

Creative Equals Business is a subsidiary of Creative Equals, a global consultancy that helps workplace cultures grow through innovation, stronger customer relationships, authentic marketing, and business resilience through volatile times.

“Making progress in business requires that our thinking, the ways we strategize, and how we execute within our organizations are progressive, too – that means having a leadership makeup that’s reflective of the communities we communicate to daily,” said CPB London MD and Creative Equals Joint Founder Helen James. “Stagwell’s continued support helps ensure that women leave our programme armed with the tools they need to adapt and excel as leaders in creative industries that are constantly changing.”

Applications for Creative Equals Business are open through August 31, 2022 to senior women, non-binary and gender non-conforming people stepping into leadership positions. Apply here.

To date, the program has supported the growth and leadership development of over 200 women.

About Stagwell

Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

By

By YML 

This piece was origionally released on YML

CONTACT

hello@stagwellglobal.com

SIGN UP FOR OUR INSIGHTS BLASTS

Twitter recently announced the launch of its new privacy policy with an innovative online game called “Twitter Data Dash,” conceived and directed by YML, and designed by Momo Pixel. The interactive, 8-bit style game was built to educate and engage Twitter’s global audience of 330M users around the importance of one’s privacy on the platform.

YML’s innovative approach has so far earned press from The Washington Post, The Verge, TechCrunch, Adweek, and an array of other publications.

“Few topics are as relevant today as privacy for both businesses and consumers alike, which is why we leapt at the opportunity to partner with Twitter and disrupt the category,” shared Ashish Toshniwal, YML’s CEO and co-founder.

When Twitter first reached out to us, Twitter’s Privacy and Design team was underway rethinking and rewriting their privacy policy so it presented itself to people as something other than a massive, relentless sledgehammer of text. They began by thoughtfully breaking it down. Structurally. Visually. Linguistically crafting in a way that no longer required you to acquire a Harvard law degree to understand.

Twitter brought in YML to deliver product innovation, and in less than three months, “Twitter Data Dash” was born, built, and launched.

“We quickly gravitated toward the idea of turning privacy — something people go out of their way to avoid — into something you’d be genuinely excited to look at, interact with, and share,” added Craig Kind, the YML Creative Director who led the project.

Formatted for mobile and browser, we spearheaded “Twitter Data Dash” from definition right through to final artwork, development and design. A feat that included both customizing in-game artwork and regionalizing the experience for 9 major languages.

The game itself brings the Twitterverse to life in 8-bit style. From a building in the form of a hashtag to a boat under water with a mast featuring the Twitter bird icon to stylized Internet trolls, we dove deep into the nuance and culture of Twitter and reflected it in “Twitter Data Dash.”

The game pays meticulous detail to accessibility, globalization, and characters with diverse backgrounds. That narrative was woven into the foundation of the game when we partnered with Momo Pixel, a visionary 8-bit artist, game developer, and designer whose work has already changed the industry, using the medium to comment on the black female experience in “Hair Nah”.

Momo Pixel, the artist who designed the game, shared, “Games are a great way to facilitate learning, so when Twitter and YML approached me with the opportunity to build a video game that can help make their privacy policy easier to understand, it was a no-brainer — I absolutely said yes!”

“Twitter Data Dash” is hosted on a website built by YML’s engineering team, which facilitated the technical architecture across YML, Twitter and Momo Pixel over the three month project. YML consistently ran usability and testing, QA, responded to daily changes of the experience, and ensured the experience was consistently fast and reliable across platforms.

Twitter’s business objective — our goal— was to design an experience that tackled a massive global problem in a way nobody ever had before. Launched less than a month ago, the game—and the subject of privacy—have been featured in countless major publications worldwide, and played by millions of people around the globe. Game over. Job done.

See more YML work here. Or get in touch to discuss your next project.