Read Chairman and CEO Mark Penn’s predictions for the 10 mini-revolutions A.I. will bring to marketing in Forbes.
ARTIFICIAL INTELLIGENCE
STAGWELL MARKETING FRONTIERS
AI-based digital transformation will explode across the most popular consumer sectors – automotive, entertainment, financial, healthcare, hospitality, and retail – in the next 12-18 months. Right now, at Stagwell, we’re building the runway for AI-based digital transformation to enhance brand-customer interactions, make marketers and communications professionals more efficient in their jobs, and deliver personalized entertainment experiences.
A.I. is the Next Quantum Leap
Generative AI will mean a rewriting of almost all customer interfaces, and the marketing industry has barely scratched the surface of its potential.
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Perspectives
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Stagwell is Leading on AI
A spotlight on product engineering and brand transformation at Stagwell.
ENABLING CREATIVE ENTERPRISE TRANSFORMATION WITH ORACLE CLOUD
Code and Theory, Stagwell’s digital transformation network, teams up with Oracle Cloud Infrastructure on client innovation across automotive, hospitality, financial, and retail.
Helping PR PRos land more media with AI
PRophet, the first and only predictive and generative AI tool for PR pros, predicts media interest, identifies potential media targets, and creates pitches and press releases with generative AI.
POWERING SEAMLESS SCALED CONTENT WITH SMARTASSETS
Stagwell’s newest startup uses AI to categorize content, bring it up to brand standards, and point it to where it can be most effective. With AI-powered asset categorization, performance analytics and instant creative adjustments, SmartAssets helps brands better optimize production and overall media performance.
LEADING CLIENTS RESPONSIBLY INTO THE AI FRONTIER
The question is not whether to embrace generative AI, but how to do it responsibly. At Instrument, a Stagwell digital shop, a new experience innovation practice is helping clients reconcile the promises and pitfalls of this new tech.
CUTTING THROUGH HYPE CYCLES TO FIND the path for innovation
Stagwell’s research and polling firms are arming clients with cutting-edge insights into consumer perceptions of AI and other emerging tech, helping cut through the fanfare to find meaningful uses that drive gains with consumers. National Research Group unpacks what humans expect from GenAI.
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