ARTIFICIAL INTELLIGENCE

STAGWELL MARKETING FRONTIERS

AI-based digital transformation will explode across the most popular consumer sectors – automotive, entertainment, financial, healthcare, hospitality, and retail – in the next 12-18 months. Right now, at Stagwell, we’re building the runway for AI-based digital transformation to enhance brand-customer interactions, make marketers and communications professionals more efficient in their jobs, and deliver personalized entertainment experiences.  

Doctor wearing a VR headset.

A.I. is the Next Quantum Leap

Generative AI will mean a rewriting of almost all customer interfaces, and the marketing industry has barely scratched the surface of its potential.

Mark Penn

Chairman and CEO, Stagwell

Read Chairman and CEO Mark Penn’s predictions for the 10 mini-revolutions A.I. will bring to marketing in Forbes. 

Frontier
Perspectives

Hear from Stagwell's transformative leaders about the future of AI - what to expect, what to plan for, and what to avoid.

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A Guide for Developing Your Organization's AI Strategy
National Research Group's new report, The Accountable AI Playbook, serves as an indispensable compass for business leaders across industries looking to future-proof their organizations through the power of AI.
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Stagwell Marketing Cloud's CTO on what marketers should know about generative AI
From LLMs to data security, a CTO answers marketers’ questions about generative AI.
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How AI and blockchain are fueling the new creator economy
Blockchain and decentralized technologies let the 99 percent of creators own and monetize their likeness.
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AI and the Age of Anticipation
From personalization to anticipation, AI promises to revolutionize creativity, commerce, and business innovation.
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An entrepreneur, Chief Brand Officer, and investor on the future of AI and AR in sports
AI and AR are revolutionizing the fan experience.
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Generative AI use cases for marketers
Generative AI is marketers' newest collaborator - we explore five generative AI use cases marketers should implement today.
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Stagwell is Leading on AI

A spotlight on product engineering and brand transformation at Stagwell.

ENABLING CREATIVE ENTERPRISE TRANSFORMATION WITH ORACLE CLOUD

Code and Theory, Stagwell’s digital transformation network, teams up with Oracle Cloud Infrastructure on client innovation across automotive, hospitality, financial, and retail. 

Helping PR PRos land more media with AI 

PRophet, the first and only predictive and generative AI tool for PR pros, predicts media interest, identifies potential media targets, and creates pitches and press releases with generative AI. 

POWERING SEAMLESS SCALED CONTENT WITH SMARTASSETS

Stagwell’s newest startup uses AI to categorize content, bring it up to brand standards, and point it to where it can be most effective. With AI-powered asset categorization, performance analytics and instant creative adjustments, SmartAssets helps brands better optimize production and overall media performance. 

LEADING CLIENTS RESPONSIBLY INTO THE AI FRONTIER

The question is not whether to embrace generative AI, but how to do it responsibly. At Instrument, a Stagwell digital shop, a new experience innovation practice is helping clients reconcile the promises and pitfalls of this new tech.

CUTTING THROUGH HYPE CYCLES TO FIND the path for innovation

Stagwell’s research and polling firms are arming clients with cutting-edge insights into consumer perceptions of AI and other emerging tech, helping cut through the fanfare to find meaningful uses that drive gains with consumers. National Research Group unpacks what humans expect from GenAI. 

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