TRUMP JOB APPROVAL STEADY AT 46% WHILE CONGRESSIONAL APPROVAL FALLS 5 PTS. FROM AUGUST
MOST VOTERS UNDERESTIMATE ECONOMIC GROWTH AND OVERESTIMATE INFLATION
85% OF VOTERS SAY CELEBRATION OVER KIRK’S DEATH BY MEDIA PERSONALITIES WAS INAPPROPRIATE
71% OF VOTERS SUPPORT SINKING SOUTH AMERICAN SHIPS CARRYING DRUGS INTO THE COUNTRY
34% OF AMERICANS FEEL THEY WILL EVENTUALLY LIVE THE AMERICAN DREAM AND 24% BELIEVE THEY ARE LIVING THE AMERICAN DREAM
78% OF VOTERS SAY AMERICANS ARE BETTER OFF WITH FREE ENTERPRISE RATHER THAN SOCIALISM
56% OF VOTERS SUPPORT TRUMP’S GAZA PEACE PLAN
NEW YORK and CAMBRIDGE, Mass., Oct. 6, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW) today released the results of the September Harvard CAPS / Harris poll, a monthly collaboration between the Center for American Political Studies at Harvard (CAPS) and the Harris Poll and HarrisX.
President Donald Trump’s approval rating is at 46%. Trump’s job approval is highest on fighting crime in U.S. cities (50%), immigration (49%), and returning America to its values (48%), and lowest on handling inflation (40%) and tariffs and trade policy (40%). This month’s poll also covered public opinion on the economy, political violence, the government shutdown, the American Dream, conflicts in the Middle East, and the war in Ukraine. Download the key results here.
“Voters’ outlook on the country remains largely the same with strong opposition to the government shutdown,” said Mark Penn, Co-Director of the Harvard CAPS / Harris poll and Stagwell Chairman and CEO. “They feel the rhetoric of today’s political leaders has grown too polarizing and is fueling political violence, and they want leadership that works to unite the country.”
CONGRESSIONAL APPROVAL DROPS FROM LAST MONTH
- 40% of voters say the country is on the right track, stable from last month.
- 34% of voters say their personal financial situation is improving (-1 pt., Aug. 2025), particularly among Republican, male, 25-44 y.o., and urban voters.
- The Congressional approval rating is at 32% (-5). The Democratic Party approval rating is at 42% (+1) and the Republican Party approval rating is steady at 47%.
- Among key political figures, voters have the highest net favorable view of Charlie Kirk (+16 net favorable), Erika Kirk (+14), and Volodymyr Zelenskyy (+13).
- 43% of voters say inflation is the most important issue to them personally (-4).
MAJORITY OF VOTERS BELIEVE INFLATION IS ABOVE 3 PERCENT AND THE ECONOMY IS SHRINKING
- 65% of voters believe inflation is above 3 percent (Democrats: 70%; Republicans: 62%; Independents: 64%).
- 56% of voters believe the economy is shrinking rather than growing.
- Voters are split 50-50 on whether Trump’s policies are making the U.S. economy stronger or weaker.
- 58% of voters say Trump’s tariffs are harming the economy (+3).
- 56% of voters say Trump is losing the battle against inflation.
VOTERS OVERWHELMINGLY OPPOSE GOVERNMENT SHUTDOWN
- 70% of voters oppose the government shutdown, with 53% blaming Republicans (Democrats: 76%; Republicans: 31%; Independents: 54%). However, 62% of voters say Republicans will win the shutdown.
- 65% of voters say Democrats should end the shutdown by accepting a continuing resolution at current spending levels (Democrats: 39%; Republicans: 90%; Independents: 63%).
- Voters are split on how the shutdown impacts their vote in the midterm elections, with 8% of Democrats they are more likely to vote for Republicans and 9% of Republicans saying they are more likely to vote for Democrats.
- 55% of voters say the Democrats behind the shutdown are motivated by pleasing their base.
THREE IN FOUR VOTERS BELIEVE TODAY’s POLITICAL RHETORIC IS TOO EXTREME, BLAMING IT FOR VIOLENCE
- 75% of voters say the rhetoric of our politicians has become too extreme (Democrats: 83%; Republicans: 65%; Independents: 79%), with 72% saying today’s rhetoric is leading to violence.
- 58% of voters say Trump’s rhetoric is too extreme. 57% believe the same of rhetoric from leading Democratic and Republican politicians.
- Though more than three-quarters of voters say assassinations of Charlie Kirk (78%), United Healthcare CEO Brian Thompson (77%), and Minnesota Democratic State Representative Melissa Hortman (83%) were unjustified, roughly 1 in 5 say they were justified (Kirk: 22%; Thompson: 23%; Hortman: 17%).
- 53% of voters say Kirk’s assassination made the country worse. 32% felt angry, 23% felt nothing, and 18% felt worried.
- 86% of Democrat voters and 83% of Republican voters say it is unjustified to use political violence to advance their party’s goals.
- 56% of voters believe America can come together with leadership that tried harder to unify it, including a majority across parties.
- At least two-thirds of voters say assassination attempts on Trump, Supreme Court Justice Brett Kavanaugh, Governor Josh Shapiro, and former House Speaker Nancy Pelosi were unjustified.
STRONG MAJORITY OF VOTERS FOUND MEDIA CELEBRATION OF KIRK’S DEATH INAPPROPRIATE BUT SAY SUCH BEHAVIOR IS PROTECTED BY FREE SPEECH
- 85% of voters say it is inappropriate for media personalities to celebrate Kirk’s death.
- 62% of voters say the words and actions of those celebrating Kirk’s death is protected by the First Amendment and free speech (Democrats: 70%; Republicans: 55%; Independents: 63%).
- Voters are split on whether it was right of TV networks to fire commentators over Kirk comments (Right: 51%; Wrong: 49%).
- 54% of voters oppose the suspension of Jimmy Kimmel, and 58% say Disney was right to reinstate him.
- 64% of voters say social media is operating to encourage political violence today.
MOST OF TRUMP POLICIES CONTINUE TO SEE MAJORITY SUPPORT INCLUDING SINKING BOATS WITH DRUGS, THOUGH A SMALL MAJORITY SAY TRUMP HAS EXCEEDED HIS AUTHORITY AS PRESIDENT
- 18 out of 20 of Trump’s policies continue to receive majority support, with his most popular policies being lowering prescription drug prices (86%), deporting illegal immigrants who have committed crimes (78%), and eliminating waste in government expenditures (75%). Adding work requirements to Medicaid programs (42%), tariffs (49%), and deploying the National Guard in cities (51%) are the least popular.
- 71% of voters support the U.S. destroying boats bringing drugs from South America into the country.
- 63% of voters say Trump will not solve the Ukraine war (+4), and 64% of voters say Trump will not solve the Israel-Hamas war.
- 52% of voters say Trump is doing a better job than Joe Biden did as President (-2).
- 52% of voters say Trump is behaving like a strong president instead of a fascist dictator, though 55% say Trump has exceeded his authority as President (Democrats: 83%; Republicans: 24%; Independents: 59%).
- 56% of voters say Trump is not abiding by all court rulings.
AMERICANS OVERWHELMINGLY FAVOR FREE ENTERPRISE OVER SOCIALISM AND BELIEVE IN HARD WORK, BUT A PLURALITY ARE SKEPTICAL THEY WILL EVER ACHIEVE THE AMERICAN DREAM
- 78% of voters say Americans are better off with free enterprise than socialism, including a majority across political, gender, and age groups, though 37% of voters 18-24 y.o. favor socialism.
- 38% of voters, a plurality, believe they will never live the American Dream, while 34% say they will eventually live it and 28% say they are living it now.
- 61% of voters are homeowners, 84% say they own a car, and 54% say they have a job.
- 57% of voters believe hard work can earn them enough to own a house and have a family, with Republican (73%; net +24 vs. Democrat), male (64%; net +14 vs. female), and 25-44 y.o. (62%; net +12 vs. 55-64 y.o.) voters agreeing with the sentiment most.
- 59% of voters say a college education is important to economic success (Democrats: 66%; Republicans: 57%; Independents: 53%; Men: 62%; Women: 55%).
- 53% of voters say America is on the verge of unprecedented economic opportunities, believing younger generations today have advantages others did not. But 57% of voters say AI will make it harder to get a job.
STRONG MAJORITY OF VOTERS VALUE FAMILY AND KIDS, THOUGH YOUNGER VOTERS ARE PRIORITIZING ECONOMIC SUCCESS
- 71% of voters say having a family is very important to them personally, while 55% say the same about economic success.
- 71% of voters say having a family is more important than having a good job (18-24 y.o.: 51%).
- 78% of voters say having children is something they want or wanted.
- 60% of voters have children, though 28% say they do not expect to have any (Democrats: 31%; Republicans: 22%; Independents: 33%; Male: 32%; Female: 24%; 18-24 y.o.: 32%).
MAJORITY OF VOTERS SUPPORT TRUMP’S GAZA PEACE PLAN
- 51% of voters support Trump’s handling of the Israel-Hamas conflict (-2 pts., Aug. 2025).
- 56% of voters support Trump’s 21-point peace plan to end the conflict, with 70% supporting the plan after being told major Arab governments support it.
- 79% of voters say Israel should accept the plan and 78% say Hamas should accept it. 51% believe Israel has already accepted it, and 64% believe Hamas has rejected it.
- 83% of voters support the plan’s demands to release of all hostages and create a path to a Palestinian state.
- 69% of voters agree the long-term answer to the conflict should be a two-state solution between Israel and Palestine.
- 75% of voters support imposing new sanctions on Iran for its continued ambition for nuclear weapons.
TRUMP GIVEN CREDIT FOR HIS EFFORTS TO END WAR IN UKRAINE
- 65% of voters support Trump’s efforts to end the war in Ukraine.
- 77% of voters support additional sanctions on Russia to end the war, and 68% believe the Trump administration should continue to arm Ukraine and impose sanctions.
- 57% of voters believe governments that buy Russian oil and gas should be punished with tariffs.
- 79% of voters say Europe should buy oil from the U.S. instead of from Russia.
The September Harvard CAPS / Harris poll survey was conducted online within the United States on October 1-2, 2025, among 2,413 registered voters by The Harris Poll and HarrisX. Follow the Harvard CAPS / Harris poll podcast at https://www.markpennpolls.com/ or on iHeart Radio, Apple Podcasts, Spotify, and other podcast platforms.
About The Harris Poll & HarrisX
The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations, and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing.
HarrisX is a technology-driven market research and data analytics company that conducts multi-method research in the U.S. and over 40 countries around the world on behalf of Fortune 100 companies, public policy institutions, global leaders, NGOs and philanthropic organizations. HarrisX was the most accurate pollster of the 2020 U.S. presidential election.
About the Harvard Center for American Political Studies
The Center for American Political Studies (CAPS) is committed to and fosters the interdisciplinary study of U.S. politics. Governed by a group of political scientists, sociologists, historians, and economists within the Faculty of Arts and Sciences at Harvard University, CAPS drives discussion, research, public outreach, and pedagogy about all aspects of U.S. politics. CAPS encourages cutting-edge research using a variety of methodologies, including historical analysis, social surveys, and formal mathematical modeling, and it often cooperates with other Harvard centers to support research training and encourage cross-national research about the United States in comparative and global contexts. More information at https://caps.gov.harvard.edu/.
Contact:
Carrie Hsu
pr@stagwellglobal.com

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Stagwell (STGW) releases third regional wave of its News Advertising study fielded among nearly 10,000 Canadian adults
Stagwell partners with The Globe and Mail to unveil the research at event bringing together Canadian journalists and industry leaders for discussions around the importance of investing in news advertising
TORONTO, Sept. 18, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today released new research in partnership with The Globe and Mail, highlighting a major opportunity for brands to connect with a valuable yet often overlooked audience: Canadian news junkies.
Key Findings Include:
Stagwell partners with The Globe and Mail to unveil the research at event bringing together Canadian journalists and industry leaders for discussions around the importance of investing in news advertising.
- 22% of Canadians are ‘news junkies,’ checking the news an average of five times per day and reading an average of 8.8 news articles per day.
- An even larger share, 71%, are news readers, reading an average of 6.5 news articles/stories per day.
- Canadians are just as likely to follow news as they are sports (22% vs. 21%, respectively).
- Canadians are more likely to follow news (22%) than they are entertainment (14%).
- No brand safety issues were detected among key demographic groups for advertisers, including Gen Z, moms, high earners and university-educated adults.
- Among Gen Z, the average purchase intent for brands whose ads were placed next to news articles on domestic political content was 61%, compared to 59% for sports and 61% for crime—differences that are statistically insignificant.
- Among high earners, the average purchase intent for brands whose ads were placed next to news articles on global politics was 65%, compared to 69% for business, and 64% for entertainment—differences that are also statistically insignificant.
This latest study, conducted by Stagwell’s research consultancy HarrisX, builds on Stagwell’s Future of News initiative, prior U.S. and U.K News Advertising studies, and research into how CEOs and board directors view news media as a powerful advertising tool.
“As we expand our brand safety research to Canada, the message remains clear: advertisers shouldn’t avoid news—they should embrace it. Trusted news delivers engaged audiences and stronger returns worldwide,” said Mark Penn, Chairman and CEO of Stagwell.
“We’re proud to partner with Stagwell to bring the Future of News initiative to Canada. This research underscores the essential role of news media in upholding a healthy democracy, while also offering brands a trusted environment to build meaningful engagement with Canadians,” shared Andrew Saunders, President and CEO, The Globe and Mail.
Stagwell and The Globe and Mail will explore these findings and more at the Future of News Canada Summit today.
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
Methodology
The Future of News Canada Study was conducted among 9,675 adults across Canada from August 22 to August 29, 2025. HarrisX, a Stagwell company and a leading global research consultancy, conducted the quantitative survey-based online interviews. The sampling margin of error is +/-1.0% for the total study sample, +/-2.5% for each news article tested, and +/-4.9% for each variation of study stimulus. The survey data was weighted to a nationally representative sample of Canadian adults across key demographics, including age, gender, region, race/ethnicity, education, and income, to align with Canadian census. HarrisX obtained the survey sample from multiple industry-leading online sample panels. Throughout the data collection process, HarrisX used in-house technology tools to ensure data quality including authenticating survey respondents and preventing multiple survey submissions.
Media Contact
Madison Wick
PR@stagwellglobal.com
48% OF VOTERS SAY INFLATION IS THE MOST IMPORTANT ISSUE TO THEM PERSONALLY
54% OF VOTERS SAY TRUMP’S ACTIONS IN WASHINGTON, D.C. ARE JUSTIFIED AND NECESSARY
66% OF VOTERS WANT LAWMAKERS TO PRESSURE THE ADMINISTRATION FOR MORE INFORMATION ON EPSTEIN
52% OF VOTERS SATISFIED WITH TRUMP’S NEGOTIATIONS ON THE WAR IN UKRAINE, A 5 PT. INCREASE FROM LAST MONTH
NEW YORK and CAMBRIDGE, Mass., Aug. 25, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW) today released the results of the August Harvard CAPS / Harris poll, a monthly collaboration between the Center for American Political Studies at Harvard (CAPS) and the Harris Poll and HarrisX.
President Donald Trump’s approval rating is at 47%, with highest approval among Republican, male, white, 25-44 y.o., and rural voters. Trump’s job approval is highest on fighting crime in U.S. cities (51%), immigration (50%), and returning America to its values (50%), and lowest on handling inflation (41%) and tariffs and trade policy (41%). This month’s poll also covered public opinion on the economy and jobs, crime, the Epstein case, conflicts in the Middle East, and the war in Ukraine. Download the key results here.
“Trump has really solidified his political base and is maintaining every point of it,” said Mark Penn, Co-Director of the Harvard CAPS / Harris poll and Stagwell Chairman and CEO. “He is working on a lot of initiatives that will take time to pan out – but unless there is peace in one of these foreign conflicts or a clear consensus about the economy, the country will likely remain in a partisan rut.”
INFLATION AND AFFORDABILITY REMAINS TOP ISSUE FOR VOTERS
- 34% of voters continue to single out price increases, inflation, and affordability as the most important issue facing the country today (+3 pts., July 2025). 26% of voters say it is immigration (-3).
- 38% of voters say the economy is on the right track, stable from last month.
- 42% of voters say their personal financial situation is getting worse, particularly among Democrats, Independents, women, and Hispanic voters.
- Among key political figures, Trump has the highest favorability at 46% (-2 net unfavorable), followed by Robert F. Kennedy Jr. (+7 net favorable). Voters have a more unfavorable view of Elon Musk (-15 net unfavorable) and President Joe Biden (-14 net unfavorable).
CONTINUED MAJORITY SUPPORT FOR TRUMP’S POLICIES BUT WEAKNESS AROUND INFLATION AND FOREIGN POLICY
- 14 out of 15 of Trump’s policies continue to receive majority support, with his most popular policies being lowering prescription drug prices for Medicare recipients and low-income patients (86%), deporting illegal immigrants who have committed crimes (75%), and eliminating fraud and waste in government expenditures (73%).
- 54% of voters say Trump is doing a better job than Joe Biden did as president (+3 pts., July 2025).
- 62% of voters say Democrats should take more of a wait-and-see attitude toward Trump’s actions (Democrats: 35%; Republicans: 85%; Independents: 66%).
- 55% of voters say Trump’s policies will increase inflation (Democrats: 83%; Republicans: 33%; Independents: 51%), and 55% say his tariffs are harming the economy.
- 59% of voters say Trump will not solve the Ukraine war, and 64% of voters say Trump will not solve the Israel-Hamas war (+5).
MIXED PERCEPTIONS ON JOBS AND JOB REPORT RELIABILITY
- 51% of voters say Trump’s policies are leading to more jobs in the country (+2). Voters are similarly split on whether his policies are strengthening the economy (51%) and leading to more investment in the country (52%).
- Voters are split 50-50 on whether job numbers have been reliable. 59% of Democrats and Independents say they have not been reliable, while 65% of Republicans say they are reliable.
- 53% of voters say the firing of the head of the Bureau of Labor Statistics was politically motivated.
- 54% of voters say the U.S. is currently not in a recession (-2), though 58% of Democrats continue to believe the U.S. is in a recession.
VOTERS VIEW AMERICAN CITIES AS UNSAFE, APPROVE OF TRUMP’S ACTIONS IN WASHINGTON, D.C.
- 54% of voters say Trump’s actions in Washington, D.C. are justified and necessary (Democrats: 28%; Republicans: 85%; Independents: 47%).
- 40% of voters, a plurality, say crime in the U.S. is increasing.
- 56% of voters say typical large American cities are unsafe, especially New York City (63%) and Los Angeles (62%). A majority of voters (55%) say the current level of crime in D.C. is about the same as other parts of the country.
- 54% of voters support the Trump administration declaring a crime emergency in D.C. and the deployment of the National Guard, but 53% of voters oppose Trump’s use of his presidential authority to take over local police.
- 54% of voters say Trump’s actions in D.C. are a distraction from other unpopular policies and personal problems.
- 73% of voters say Trump’s deployment of the National Guard in D.C. is a signal he will perform similar actions in other cities in the future, including a majority across political parties.
MAJORITY OF VOTERS WANT TRANSPARENCY IN THE EPSTEIN CASE, SAYING IT WILL AFFECT THEIR OPINION OF TRUMP
- 65% of voters say transparency in the Epstein case is important to their opinion of Trump (Democrats: 76%; Republicans: 60%; Independents: 59%).
- 72% of voters say they are familiar with the Jeffrey Epstein case, and 63% have heard of the Department of Justice and FBI memo of findings released in July 2025.
- 42% of voters say Trump has handled the Epstein case poorly, with a plurality of voters saying the same for FBI officials and Attorney General Pam Bondi.
- 79% of voters say the Epstein case likely involves a cover-up by powerful elites, including a majority across political parties.
- 66% of voters say lawmakers should pressure the Trump administration to release more information about the Epstein case (Democrats: 85%; Republicans: 47%; Independents: 67%).
- Voters trust independent media (e.g. journalists or podcasts) the most when it comes to full transparency on the Epstein case (52%) over the FBI (47%), DOJ (45%), mainstream news outlets (44%), Trump (39%), and Congress (39%).
VOTERS BLAME HAMAS FOR FAMINE IN GAZA, CONTINUING TO SUPPORT ISRAEL IN CONFLICT
- 74% of voters continue to support Israel over Hamas in the Israel-Hamas conflict (-3). 51% of voters disapprove of Israel’s conduct during the conflict, while 77% disapprove of Hamas’ conduct.
- 53% of voters support Trump’s handling of the Israel-Hamas conflict thus far.
- 69% of voters say there is a famine in Gaza, including a majority across age groups and political parties. 61% believe Hamas is responsible for the famine (Democrats: 50%; Republicans: 74%; Independents: 60%).
- Voters are split on whether they believe criticism of Israel is motivated more by concern for Palestinian human rights (51%) or antisemitism (49%), as well as whether they believe Israel is committing a genocide in Gaza (50-50).
- 57% of voters support the U.S. providing offensive military aid to Israel (Democrats: 44%; Republicans: 74%; Independents: 51%).
- 85% of voters say the U.S. should continue to take all actions necessary to prevent Iran from obtaining a nuclear weapon (+5). 67% favor a negotiated deal that permanently blocks nuclear weapons development.
TRUMP GIVEN CREDIT FOR HIS EFFORTS TO END WAR IN UKRAINE
- 66% of voters support Trump’s efforts to end the war in Ukraine. 52% say they are satisfied with how Trump is managing negotiations to end the war between Ukraine and Russia (+5).
- 57% of voters agree Trump deserves a lot of credit for pulling off these meetings regardless of whether he succeeds (Democrats: 31%; Republicans: 87%; Independents: 52%). 60% say Biden was not capable of pulling off such meetings with world leaders.
- 60% of voters say the meeting with Russian President Vladimir Putin was unsuccessful in advancing peace, while 51% of voters say the meeting with Ukraine President Volodymyr Zelenskyy and European leaders was successful.
- 67% of voters say Putin is playing games and stalling with the U.S. and the West (-6). 67% say Zelenskyy genuinely wants to end the war (+6).
- 67% of voters say the Trump administration should continue to provide weaponry to Ukraine and impose further economic sanctions on Russia (+2), including a majority across political parties. 69% of voters say Ukraine should receive direct security guarantees from the U.S. if it makes concessions to end the war (+4).
The August Harvard CAPS / Harris poll survey was conducted online within the United States on August 20-21, 2025, among 2,025 registered voters by The Harris Poll and HarrisX. Follow the Harvard CAPS / Harris poll podcast at https://www.markpennpolls.com/ or on iHeart Radio, Apple Podcasts, Spotify, and other podcast platforms.
About The Harris Poll & HarrisX
The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations, and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing.
HarrisX is a technology-driven market research and data analytics company that conducts multi-method research in the U.S. and over 40 countries around the world on behalf of Fortune 100 companies, public policy institutions, global leaders, NGOs and philanthropic organizations. HarrisX was the most accurate pollster of the 2020 U.S. presidential election.
About the Harvard Center for American Political Studies
The Center for American Political Studies (CAPS) is committed to and fosters the interdisciplinary study of U.S. politics. Governed by a group of political scientists, sociologists, historians, and economists within the Faculty of Arts and Sciences at Harvard University, CAPS drives discussion, research, public outreach, and pedagogy about all aspects of U.S. politics. CAPS encourages cutting-edge research using a variety of methodologies, including historical analysis, social surveys, and formal mathematical modeling, and it often cooperates with other Harvard centers to support research training and encourage cross-national research about the United States in comparative and global contexts. More information at https://caps.gov.harvard.edu/.
Contact:
Carrie Hsu
pr@stagwellglobal.com

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45% OF VOTERS SAY INFLATION AND AFFORDABILITY IS THE MOST IMPORTANT ISSUE TO THEM PERSONALLY, UP 6 POINTS FROM JUNE
69% OF VOTERS SAY BIDEN’S OPEN BORDER WAS A DELIBERATE POLICY
80% OF VOTERS SUPPORT THE U.S. TAKING ALL ACTIONS NECESSARY TO PREVENT IRAN FROM OBTAINING A NUCLEAR WEAPON
NEW YORK and CAMBRIDGE, Mass., July 14, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW) today released the results of the July Harvard CAPS / Harris poll, a monthly collaboration between the Center for American Political Studies at Harvard (CAPS) and the Harris Poll and HarrisX.
President Donald Trump’s approval rating is at 47% (+1 pt., June 2025), with highest approval among Republican, male, 35-44 y.o., white, and rural voters. Trump’s job approval continues to be strongest on immigration (50%) and returning America to its values (50%), and weakest on tariffs and trade policy (42%) and handling inflation (42%). This month’s poll also covered public opinion on the economy, immigration, the “Big Beautiful Bill,” tariffs, conflicts in the Middle East, and the war in Ukraine. Download the key results here.
“Trump’s approval rating has stabilized, but it’s a split electorate and the administration will ultimately rise or fall based on his ability to handle inflation,” said Mark Penn, Co-Director of the Harvard CAPS / Harris poll and Stagwell Chairman and CEO. “But the administration has a lot to work with in terms of gaining support for the ‘Big Beautiful Bill’ with many individual policy proposals and tax cuts in the bill popular across political parties.”
VOTERS WHO STRONGLY DISAPPROVE OF TRUMP TICKS UP BUT DEMOCRATIC PARTY APPROVAL RATING REMAINS UNDERWATER
- 38% of voters say they strongly disapprove of the job Trump is doing as President, up 6 points from February 2025. But the Democratic Party approval rating remains low at 40% (-2 pts., June 2025), while the Republican Party approval rating is at 48% (+1).
- 56% of voters say the economy is on the wrong track.
- 43% of voters say their personal financial situation is getting worse (+4 pts., May 2025). Democrats, Independents, women, 55-64 y.o., Black, and rural voters are more likely than not to say it is getting worse.
- Inflation, immigration, the economy, and healthcare are the top important issues for voters today, with 24% prioritizing healthcare (+6).
- Among key political figures, Trump has the highest favorability at 47% (0 net favorable), followed by Robert F. Kennedy Jr. (+5 net favorable). Voters have a more unfavorable view of Elon Musk (-16 net unfavorable) and Chuck Schumer (-15 net unfavorable). Most voters have not heard of or have no opinion of Zohran Mamdani (-8 net unfavorable).
VOTERS SUPPORT MOST OF TRUMP’S POLICIES FROM HIS FIRST SIX MONTHS BUT ARE MORE PESSIMISTIC ON TRADE DEALS AND FOREIGN CONFLICTS
- The large majority of Trump’s policies continue to have majority support, with 85% of voters supporting lowering prescription drug prices for Medicare recipients and low-income patients, and 79% of voters supporting deporting illegal immigrants who have committed crimes. On the other hand, 56% of voters oppose making cost cuts to Medicaid by adding work requirements, and 49% of voters oppose placing tariffs on China, Mexico, and Canada.
- 55% of voters support the decision of the Supreme Court to limit the ability of individual federal judges to issue nationwide injunctions, including 33% of Democrats.
- 43% of voters, a plurality, say Trump is doing worse than expected (Democrats: 70%; Republicans: 14%; Independents: 47%).
- 49% of voters believe Trump is making good deals on behalf of the country (-3 pts., June 2025).
- 59% of voters say Trump will not solve the Israel-Hamas conflict (-6).
17 OUT OF 21 POLICY PROPOSALS WITHIN THE “BIG BEAUTIFUL BILL” HAVE MAJORITY SUPPORT AMONG THOSE WHO HAVE HEARD OF THE BILL
- 80% of voters have heard of the “Big Beautiful Bill” (+13).
- 44% of voters support the bill (+4), while 44% oppose it (+2). Among those who have heard of the bill, 48% of voters oppose it (+2 net oppose; Democrats: 70%; Republicans: 19%; Independents: 45%).
- Policy proposals within the bill like expanding health savings accounts for farmers (76%), reducing federal spending by $1.3 trillion (69%), increasing the child tax credit (67%), eliminating taxes on tips (66%), boosting military and naval spending (66%), and investing in rural broadband (66%) are the most popular, with majority support across political parties and among those who have heard of the bill.
- Taxing remittances sent abroad (43%) and removing tax and registration for firearm silencers (31%) have the lowest support among the bill’s policies.
- 52% of voters say making 2017 tax cuts permanent will increase federal debt (+12 pts., June 2025).
VOTERS NOW SEE THE ECONOMY SOLIDLY IN TRUMP’S HANDS
- 62% of voters say Trump is mostly responsible for the state of the economy today (+7), including a majority across political parties.
- 53% of voters trust the Trump administration and Republicans more than Democrats in Congress to manage the economy (+3).
- 56% of voters say Trump is losing the battle against inflation and that his tariffs are harming the economy.
- 56% of voters say the U.S. is not in a recession, though 59% of Democrats say we are in a recession.
- 46% of voters, a plurality, say recent economic news is mostly negative, though more voters say they’ve seen mostly positive news stories in the last few weeks (31%; +7 pts., June 2025).
TRUMP IMMIGRATION POLICIES RECEIVE STRONG SUPPORT, WITH TWO-THIRDS OF VOTERS ATTRIBUTING OPEN BORDER TO BIDEN ADMINISTRATION
- 60% of voters support the Trump administration’s efforts to close the southern border (-3 pts., June 2025; Democrats: 34%; Republicans: 89%; Independents: 55%), and 75% support the administration’s efforts to deport criminals who are here illegally, including a majority across political parties.
- 67% of voters say the border was open rather than secure under the Biden administration, and 69% say it was a deliberate policy (Democrats: 48%; Republicans: 88%; Independents: 60%).
- 79% of voters say convicted criminals who are here illegally should be deported after their sentence is over, including a majority across parties.
- 65% of voters oppose allowing cities and towns to block the deportation of convicted criminals (Democrats: 52%; Republicans: 72%; Independents: 69%).
- 59% say more due process is needed to prevent unfair deportations, and 52% of voters say Democrats are fighting for human rights in defending deportations.
- 55% of voters support automatic citizenship for the children of those who are here illegally, and 65% say the Constitution requires birthright citizenship (Democrats: 77%; Republicans: 54%; Independents: 66%).
U.S. STRIKE ON IRAN SEES MAJORITY SUPPORT; VOTERS WANT THE U.S. TO DEFEND ISRAEL IF IRAN RETALIATES
- 78% of voters support Israel over Iran in the Israel–Iran conflict, including a majority across political parties and age groups.
- 58% of voters support the Trump administration’s strike on Iran’s nuclear sites last month, including a majority of voters over 25 y.o., and 54% say it was a major accomplishment of the U.S. military.
- 51% of voters say the strike did severe damage to Iran’s nuclear program.
- 61% of voters support the U.S. defending Israel if Iran retaliates (Democrats: 51%; Republicans: 76%; Independents: 55%), and 86% say Iran should not be allowed to obtain a nuclear weapon.
- 61% of voters favor a permanent deal preventing nuclear weapons development over a temporary deal.
MAJORITY OF VOTERS WANT HAMAS TO LEAVE GAZA
- 77% of voters support Israel over Hamas in the Israel-Hamas conflict, and 80% say Hamas must release all remaining hostages without any conditions, including a majority across political parties and age groups.
- 56% of voters say Israel should only make a deal with Hamas if Hamas leaves Gaza (Democrats: 48%; Republicans: 62%: Independents: 56%).
- 53% of voters support Trump’s handling of the Israel-Hamas conflict (+2).
VOTERS WANT TRUMP TO BE TOUGHER ON PUTIN WITH CONTINUED SUPPORT FOR PROVIDING WEAPONRY TO UKRAINE
- 60% of voters say Trump has not been tough enough with Putin (Democrats: 73%; Republicans: 48%; Independents: 58%).
- 53% of voters say they are not satisfied with Trump’s handling of Ukraine–Russia talks (+6 net unsatisfied).
- 65% of voters support continuing to provide weaponry to Ukraine and sanctioning Russia (+3 pts., June 2025), including a majority across political parties.
- 72% of voters say America’s relationship with Ukraine is more valuable than with Russia (+4).
- 73% of voters say Russian President Vladimir Putin is playing games and stalling with the West rather than genuinely wanting to end the war in Ukraine.
The July Harvard CAPS / Harris poll survey was conducted online within the United States on July 6-8, 2025, among 2,044 registered voters by The Harris Poll and HarrisX. Follow the Harvard CAPS / Harris poll podcast at https://www.markpennpolls.com/ or on iHeart Radio, Apple Podcasts, Spotify, and other podcast platforms.
About The Harris Poll & HarrisX
The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations, and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing.
HarrisX is a technology-driven market research and data analytics company that conducts multi-method research in the U.S. and over 40 countries around the world on behalf of Fortune 100 companies, public policy institutions, global leaders, NGOs and philanthropic organizations. HarrisX was the most accurate pollster of the 2020 U.S. presidential election.
About the Harvard Center for American Political Studies
The Center for American Political Studies (CAPS) is committed to and fosters the interdisciplinary study of U.S. politics. Governed by a group of political scientists, sociologists, historians, and economists within the Faculty of Arts and Sciences at Harvard University, CAPS drives discussion, research, public outreach, and pedagogy about all aspects of U.S. politics. CAPS encourages cutting-edge research using a variety of methodologies, including historical analysis, social surveys, and formal mathematical modeling, and it often cooperates with other Harvard centers to support research training and encourage cross-national research about the United States in comparative and global contexts. More information at https://caps.gov.harvard.edu/.
Contact:
Carrie Hsu
pr@stagwellglobal.com

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The Stagwell News Network launches in partnership with eight premier publishers
New study of 7,000+ U.S. adults finds rising news consumption and greater ad lift among the most engaged news audiences, reinforcing the value of advertising in news.
Research to be built upon throughout Future of News programming at Cannes Lions
NEW YORK, June 13, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced the launch of the Stagwell News Network, a private marketplace (PMP) associated with its Future of News initiative. As Stagwell continues to drive greater investment into news by bringing together leaders from marketing and news media around data and forward-looking discussions, the News Network will give Stagwell clients unique access to publishers – strengthening Stagwell’s ability to deliver premium news inventory and performance-driven solutions for clients.
The News Network’s launch partners are Newsweek, Nexstar, NPR, Ozone, RealClear Politics, The Associated Press, The Washington Post, and TIME.
This announcement coincides with Stagwell and the Future of News initiative’s expanded presence at the Cannes Lions International Festival of Creativity 2025. Leading up to the festival, Stagwell today unveiled new ad performance-based research, conducted by Stagwell’s research consultancy HarrisX among 7,126 U.S. adults, that reveals a clear loss in campaign reach and effectiveness when foregoing news advertising.
Key findings from the study include:
News Consumers are High-Impact Audiences
- News Junkies — roughly 80.4 million U.S. adults who follow the news ‘very closely’ — view brands more positively than less engaged audiences across seven key brand and reputation metrics, including purchase intent, favorability, likelihood to recommend, and trustworthiness.
- Among News Junkies, a key target group for advertisers, the average purchase intent for 20 brand ads tested across technology, travel/hospitality, CPG, financial services, and automotive, was 66%— compared to 50% among the rest of the general population.
- 13.8% of U.S. adults, or approximately 36.8 million individuals, are Exclusive News Junkies, defined as those who follow the news ‘very closely’ but do not closely follow sports or entertainment.
- Exclusive New Junkies show greater post-ad exposure lift than the rest of the general population, making it clear they are an underserved advertising audience who responds to ads.
News Engagement is Growing
- Since 2024, Exclusive News Junkies have grown in population size by approximately 7.2 million U.S. adults, now making up 13.8% of the general population compared to 11.1% a year ago.
- Nearly 60% of News Junkies and Exclusive News Junkies now follow the news more closely than they did a year ago.
- News Junkies and Exclusive News Junkies are now paying particularly more attention to political, international, and economic news than a year ago.
“This research shows that campaigns including news in the media mix consistently outperform those that forego news, and as the population of Exclusive News Junkies expands, brands that ignore news advertising are missing the opportunity to drive real results,” said Stagwell Chairman and CEO Mark Penn.
Since beginning news-focused testing in the second half of 2023, Stagwell has seen 2024 campaigns deliver three times the average return on ad spend (ROAS). According to Stagwell agency Assembly’s Media Mix Model, news delivers commercial impact, with three times higher ROAS than other paid media channels, and 136% transaction growth for a leading global logistics business.
“We’re turning insight into action–from debuting new research for Cannes that proves the power of news audiences, to launching the Stagwell News Network with eight leading publishers, and hosting the first-ever NewsFronts event this October. We’re doubling down on the power of news as a critical platform for marketers and advertisers,” added Alexis Williams, Chief Corporate Affairs Officer at Stagwell.
Join the Future of News team for programming throughout Cannes Lions:
- RTL AdAlliance Beach | The Business of News | Monday, June 16, 10:30 AM CEST
- WSJ’s Journal House | Hard Truths, Real Results: How News Unlocks Advertising ROI | | Monday, June 16, 4:15 PM CEST
- ADWEEK House | The Business of News | Tuesday, June 17, 1:30PM CEST
- SPORT BEACH | Future of News Breakfast Roundtable | Wednesday, June 18, 9:00 AM CEST
- SPORT BEACH | Future of News: Why News Junkies are the Real MVPs | Wednesday, June 18, 1:00 PM CEST
To learn more about Stagwell’s Future of News Initiative, please reach out to futureofnews@stagwellglobal.com. To request a copy of the latest research, please visit https://www.stagwellglobal.com/future-of-news/.
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
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Madison Wick
PR@stagwellglobal.com

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Contact:
John Gerzema
jgerzema@harrispoll.com
Drew Higham
Drew.Higham@harrispoll.com
Jacklyn Cooney
Jacklyn.Cooney@harrispoll.com
Many companies fail to fulfill consumer needs as inflation has shifted America’s focus and priorities toward seeking value and spending more carefully.
This, according The Axios-Harris Poll 100 Rankings on Corporate Reputation released this morning, is why Trader Joe’s ranked first – followed by other value-prioritizing brands like Toyota and Arizona Beverage Company – among the top 10 most reputable companies in the country this year.
NEW YORK, May 20, 2025 /PRNewswire/ — Americans, fatigued by a third year of inflation, high interest rates, and tariff uncertainty, gave nearly half of all businesses poorer marks in the 27th annual study of corporate reputation conducted by Harris’ (RQ) Reputation Quotient Survey. Among the top 100 index of companies, more declined (46%) than improved (37%), as consumers criticized businesses for passing along higher costs, delivering poorer perceived quality for their stretched dollars, and even capitalizing on tariffs to pad profit margins.
Of note:
- 77% of Americans say companies often sell lower-quality products and services while charging higher prices.
- 70% believe companies are taking further advantage of inflation to increase their profit margins.
- 60% feel companies will use tariffs as an opportunity to raise prices more than needed to boost profits.
This comes as Americans are split over whether the economy is improving and whom to blame for their personal financial situation. Among those who feel stuck (39%) and falling behind (28%) – a quarter (26%) fault business for their predicament. Among those with a declining opinion of business, their number one reason cited was “companies not doing enough to keep prices fair from inflation”. And over half of all Americans said they had recently stopped doing business with a company due to unreasonably high prices (63%) and quality falling below expectations (54%).
“As opposed to COVID, when corporate reputations surged with breakthrough vaccines and reliable package delivery, businesses haven’t answered this moment,” says John Gerzema, CEO of The Harris Poll. “Americans don’t see business with a solve for inflation. They want an ally.”
Other key findings:
- Inflation fighters come out on top: Prioritizing the consumer paid off for some companies with Trader Joe’s experience the sixth largest increase in score (+3.5) to take the top spot. New-comer Arizona Beverage Co. (99 cent price policy) emerges at #7.
- Perceived quality is falling: Consumers are twice as likely to say the quality of goods and services is falling behind their current prices than exceeding them (48% v. 22%). Especially as two-thirds (69%) report a noticeable decline in the quality of their everyday items.
- AI is still more hype than utility for most: More Americans today than last year don’t find it important for companies to integrate AI into their products and services (47%, +5%-pts from May 2024), saying companies often overestimate their interest in AI-infused products (71%). With over two in five (43%) even against companies marketing that they use AI.
- Businesses should go back to the basics: American consumers point to quality as the most important consideration when considering company reputations today, followed by customer service, employee treatment and prices. As over three-quarters (79%) say brands with the best reputation are the ones prioritizing consumer wallets.
The Axios Harris Poll 100 is based on a survey of nearly 25,000 Americans in a nationally representative sample conducted January through March. The two-step process starts fresh each year by surveying the public’s top-of-mind awareness of companies that either excel or falter. These 100 “most visible companies” are then ranked by a second group of Americans across the seven key dimensions of reputation to arrive at the ranking. If a company is not on the list, it did not reach a critical level of visibility to be measured.
For information on all companies and their ranking on the 2025 Axios-Harris Poll 100, or to purchase an in-depth analysis of a company’s reputation, click here.
About The Harris Poll
The Harris Poll is one of the longest-running surveys in the U.S., tracking public opinion, motivations and social sentiment since 1963. It is now part of Harris Insights & Analytics, a global consulting and market research firm that delivers social intelligence for transformational times. We work with clients in three primary areas: building 21st century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. Our mission is to provide insights and advisory to help leaders make the best decisions possible. Learn more by visiting www.harrispoll.com and follow Harris Poll on Twitter and LinkedIn.
About Axios
Axios is a digital media company launched in 2017. Axios – which means “worthy” in Greek – helps you become smarter, faster with news and information across politics, tech, business, media, science and the world. Subscribe to our newsletters at axios.com/newsletters and download our mobile app at axios.com/app.
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
Contact
John Gerzema
jgerzema@harrispoll.com
Drew Higham
Drew.Higham@harrispoll.com
Jacklyn Cooney
Jacklyn.Cooney@harrispoll.com
51% OF VOTERS SAY THE ECONOMY IS STRONG TODAY, UP 5 POINTS FROM APRIL
VOTERS VIEW TRUMP’S IMMIGRATION POLICIES AS HIS BIGGEST ACHIEVEMENT AND TARIFFS AS BIGGEST FAILURE IN FIRST 100 DAYS AS PRESIDENT
MAJORITY OF VOTERS FAVOR TRUMP’S TRIP TO SAUDI ARABIA
NEW YORK and CAMBRIDGE, Mass., May 19, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW) today released the results of the May Harvard CAPS / Harris poll, a monthly collaboration between the Center for American Political Studies at Harvard (CAPS) and the Harris Poll and HarrisX.
President Donald Trump’s approval rating sits at 47% (-1 pts., Apr. 2025), with 87% of Republican voters approving and 83% of Democrats and 50% of Independents disapproving. Approval is higher among male than female voters, with a 17-point gender gap, and among white, rural, and 25-64 y.o. voters. Trump received the strongest approval on immigration (51%) and returning America to its values (51%) and the weakest approval (42%) on tariffs and trade policy and handling inflation (43%). This month’s poll also covered public opinion on the economy, immigration, tariffs, government efficiency, Middle East, and Ukraine. Download key results here.
“The majority of Trump’s policies continue to see strong support especially on immigration and government efficiency, even though there is concern Trump has exceeded guardrails with executive orders and tariffs,” said Mark Penn, Co-Director of the Harvard CAPS / Harris poll and Stagwell Chairman and CEO. “If he is able to successfully lower the price of prescription drugs and hold down the fort on inflation, he will be able to unlock 10% more of voters in his approval rating.”
VOTERS MORE OPTIMISTIC ON THE DIRECTION OF THE COUNTRY AND THEIR PERSONAL FINANCIAL SITUATION
- 42% of voters say the country is on the right track (+3 pts., Apr. 2025; +16, Nov. 2024).
- 34% of voters say their personal financial situation is improving (+2), while 39% say their personal financial situation is getting worse (-6), the lowest percentage since October 2021. Republican, male, Black, and 18-44 y.o. voters are more likely than not to say it is improving.
- The Republican Party’s approval rating reached 52%, the highest approval rating for the party since March 2023.
- The Democratic Party’s approval rating is at 42%, with more urban voters approving than disapproving (+4 pts. net approve), and more suburban (-22) and rural (-32) voters disapproving.
- Among Trump’s cabinet members, voters have a more favorable view of Robert F. Kennedy Jr. (+9 net favorable), Marco Rubio (+4), and Tulsi Gabbard (+4), and a more unfavorable view of Elon Musk (-8) and Pete Hegseth (-4). Voters are split on Trump and Vice President J.D. Vance.
- Inflation and the economy remain the top issues for voters across political parties. 40% of voters say inflation is the most important issue to them personally.
MOST OF TRUMP POLICIES CONTINUE TO RECEIVE MAJORITY SUPPORT, INCLUDING STRONGEST SUPPORT FOR LOWERING DRUG PRICES
- Voters continue to support Trump’s immigration and government efficiency policies, but oppose caps to Medicaid and tariffs on China, Mexico, and Canada. 70% of voters support raising the top income tax rate.
- 84% of voters support lowering prescription drug prices for Medicare recipients and low-income patients (Democrats: 79%; Republicans: 89%; Independents: 82%).
- 59% of voters hold Trump responsible for the state of the economy today.
- Voters are split on whether Trump is making good or bad tariff deals on behalf of the country, but 60% believe he will reach a trade deal with China.
- 58% of voters say Trump will not solve the Ukraine war, and 59% say the same about the Israel-Hamas war.
- 40% of voters, a plurality, say making the 2017 Tax Cuts permanent will not make a difference in U.S. government debt, but more voters saying it will increase (35%) rather than decrease (25%) debt.
THOUGH VOTERS REMAIN SPLIT ON TARIFFS, VOTERS ARE MORE OPTIMISTIC ABOUT THE ECONOMY AS MARKET FEARS COOL DOWN
- 57% of voters do not believe we are in a recession.
- 50% of voters have confidence Trump’s policies will lead to stronger economic growth, though 54% of voters believe Trump is losing the battle against inflation.
- Voters are split 50-50 on whether Trump’s policies are making the U.S. economy stronger, leading to more jobs, and bringing more investment, with Independents more pessimistic on the impact of his policies.
- 57% of voters believe Trump’s tariff policies are harming the economy (Democrats: 87%; Republicans: 22%; Independents: 64%). 49% of voters, a plurality, say his administration went too far with tariffs.
- 57% of voters believe the Trump administration has some wins to show for its tariff policies, while 55% say they will play out successfully with time.
- 60% of voters say the U.S. has been taken advantage of by other countries when it comes to trade.
- Overall, 46% of voters support the administration’s tariff program (+1, Apr. 2025) and 47% oppose it (0), with a plurality of Independents (47%) opposing.
MAJORITY OF VOTERS SUPPORT DEPORTING ILLEGAL CRIMINALS BUT WANT DEPORTATIONS TO FOLLOW DUE PROCESS
- 63% of voters support the administration’s actions to close the Southern border.
- 75% of voters support deporting illegal criminals, though 53% of voters believe the administration is unfairly deporting people who are not really criminals.
- 57% of voters support Democratic efforts to stop deportations and ensure hearings and trials take place before deportation, and 59% believe Democrats are defending human rights in doing so. But voters are split on whether illegal immigrations should be deported promptly (51%) or await trial (49%).
- 63% favor sending convicted and imprisoned illegal immigrants to serve their sentence in another country.
- 52% of voters say the Trump administration does not have a case to suspend habeas corpus rights.
VOTERS WANT CUTS IN GOVERNMENT SPENDING BUT ARE SPLIT ON THE SUCCESS OF DOGE
- Voters continue to overwhelmingly support moving to balance the budget in the next few years (80%) and reducing government expenditures (78%), with at least a two-thirds majority across parties.
- 62% of voters believe the current level of U.S. federal government debt is unsustainable (Democrats: 70%; Republicans: 46%; Independents: 72%).
- Voters are split 50-50 on whether DOGE has been successful in meeting its stated mission so far, with 55% of voters saying it has been effective at cutting spending.
- 67% of voters support the goal of cutting $1 trillion in government expenditures, but 59% of voters do not believe Elon Musk and DOGE will be able to hit the goal by the end of the year (+2).
- Voters are unsure of how much DOGE has saved the U.S. government to date, with 51% of voters estimating DOGE has saved under $100 billion – $60 billion less than DOGE‘s alleged savings.
- 54% of voters say Musk and DOGE have gone about making cuts to government expenses in the wrong way so far.
VOTERS FAVOR RELATIONS WITH SAUDI ARABIA AND CONTINUE TO SUPPORT ISRAEL BUT HAVE CONCERNS OVER JET FROM QATAR
- 59% of voters support Trump’s efforts to have strong relations with Saudi Arabia (Democrats: 34%; Republicans: 84%; Independents: 56%); and 52% say Saudi Arabia can be a trusted partner.
- 54% of voters support Trump’s handling of the Israel-Hamas conflict so far (+3, Apr. 2025).
- 77% of voters and a majority across age groups support Israel over Hamas.
- 62% of voters support Trump opening nuclear weapons negotiations with Iran directly (+2), and 39% say such negotiations will lead to a good deal (+7).
- 62% of voters say Trump’s acceptance of the luxury Boeing 747 from Qatar raises ethical concerns about corruption (Democrats: 85%; Republicans: 40%; Independents: 62%).
- 59% of voters oppose taking sanctions off the new Syrian government when told the new government is led by a former guerilla accused of terrorism.
SUPPORT FOR UKRAINE REMAINS HIGH AS VOTERS WANT TRUMP TO BE TOUGHER ON RUSSIA
- 66% of voters think Russian President Vladimir Putin is playing games and stalling the U.S. and the West, while 62% of voters believe Ukraine’s President Volodymyr Zelenskyy genuinely wants to end the war.
- 62% of voters believe the Trump administration should continue to provide weaponry to Ukraine and impose sanctions on Russia (Democrats: 71%; Republicans: 59%; Independents: 56%).
- 64% of voters believe Ukraine should receive direct security guarantees from the U.S. were it to make concessions to end the war with Russia, including a majority across parties.
- 59% of voters believe Trump has not been tough enough when dealing with Putin and the Russians.
- Voters are split 50-50 on whether they are satisfied with Trump’s negotiations between Ukraine and Russia, with 79% of Republicans satisfied and 76% of Democrats and 55% of Independents not satisfied.
The May Harvard CAPS / Harris poll survey was conducted online within the United States on May 14-15, 2025, among 1,903 registered voters by The Harris Poll and HarrisX. Follow the Harvard CAPS / Harris poll podcast at https://www.markpennpolls.com/ or on iHeart Radio, Apple Podcasts, Spotify, and other podcast platforms.
About The Harris Poll & HarrisX
The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations, and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing.
HarrisX is a technology-driven market research and data analytics company that conducts multi-method research in the U.S. and over 40 countries around the world on behalf of Fortune 100 companies, public policy institutions, global leaders, NGOs and philanthropic organizations. HarrisX was the most accurate pollster of the 2020 U.S. presidential election.
About the Harvard Center for American Political Studies
The Center for American Political Studies (CAPS) is committed to and fosters the interdisciplinary study of U.S. politics. Governed by a group of political scientists, sociologists, historians, and economists within the Faculty of Arts and Sciences at Harvard University, CAPS drives discussion, research, public outreach, and pedagogy about all aspects of U.S. politics. CAPS encourages cutting-edge research using a variety of methodologies, including historical analysis, social surveys, and formal mathematical modeling, and it often cooperates with other Harvard centers to support research training and encourage cross-national research about the United States in comparative and global contexts. More information at https://caps.gov.harvard.edu/.
Contact:
Carrie Hsu
pr@stagwellglobal.com
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DEMOCRATIC PARTY APPROVAL REMAINS UNDERWATER WITH 71% OF VOTERS SAYING IT NEEDS NEW MODERATE LEADERS
79% OF VOTERS WANT THE GOVERNMENT TO BALANCE THE BUDGET BY REDUCING EXPENDITURES BUT NEARLY HALF ARE UNSURE BY HOW MUCH
ELON MUSK FAVORABILITY DROPS FROM NEUTRAL TO 10-POINT NET UNFAVORABLE
NEW YORK and CAMBRIDGE, Mass., March 31, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW) today released the results of the March Harvard CAPS / Harris poll, a monthly collaboration between the Center for American Political Studies at Harvard (CAPS) and the Harris Poll and HarrisX.
In his second month in office, President Donald Trump’s approval rating is at 49%, 3 points lower than February 2025, with majority approval among Republican, male, 25-64 y.o., white, and rural voters. Most of his policies continue to see strong support, with the deportation of illegal immigrants who have committed crimes (80%), closing the border (74%), and eliminating fraud and waste in government expenditures (72%) most popular. Tariffs on China, Mexico, and Canada (50%) and renaming the Gulf of Mexico (39%) are his least popular policies. This month’s poll also covered public opinion on immigration, separation of powers, the budget, tariffs, and U.S. foreign policy in the Middle East and Ukraine. Download key results here.
“There’s still strong support for most of Trump’s policies while Democratic Party approval continues to nosedive,” said Mark Penn, Co-Director of the Harvard CAPS / Harris poll and Stagwell Chairman and CEO. “Opinions are still in formation as people are unsure how tariffs will affect the economy, but voters generally believe he is doing a better job than Biden.”
GENERAL MOOD ABOUT THE DIRECTION OF THE COUNTRY REMAINS MORE OPTIMISTIC THAN BIDEN TERM
- 38% of voters say the U.S. economy is on the right track, consistent with last month and up 10 points from January 2025.
- 33% of voters say their personal financial situation is improving (+2 pts. from February 2025), though more Democrats, Independents, women, 18-24 year-olds, Hispanics, and rural voters feel their situation worsening than improving.
- Inflation, the economy, and immigration remain the top three issues for voters, with 43% of voters saying inflation is the most important issue to them personally.
TRUMP APPROVAL RATINGS SEE SLIGHT DROP FROM LAST MONTH; KEY REPUBLICANS SEE MIXED FAVORABILITY
- 42% of voters say Trump is doing worse than expected (+7 pts, Feb. 2025), but 54% say Trump is doing a better job than Joe Biden as President (Democrats: 19%; Republicans: 89%; Independents: 50%).
- Trump’s approval ratings on key issues have dropped across the board, with voters most approving of his performance on immigration (53%), reducing the cost of the government (49%), and returning America to its values (49%).
- Voters have a more favorable view of Robert F. Kennedy Jr. (+7 more favorable than unfavorable), and a more unfavorable view of Elon Musk (-10) and Pete Hegseth (-5). Voters are split on Marco Rubio and Trump.
DEMOCRATIC PARTY APPROVAL RATINGS REMAIN AT RECORD-LOW; MOST SAY THE PARTY NEEDS NEW MODERATE LEADERS
- 37% of voters approve of the Democratic Party (the lowest since at least March 2018 aside from February 2025 (36%)), with the majority of voter groups other than Democrats and Black voters disapproving. 34% of Democrats and 43% of Black voters disapprove.
- 71% of voters say the Democratic Party needs new moderate figures to lead the party into the 2026 midterms and 2028 election, including 57% of Democrat voters.
- 55% of voters support moderate Democrats who are willing to compromise with Trump on issues (Democrats: 27%; Republicans: 78%; Independents: 59%) over Democrats who want to fight harder against the administration.
- 57% of voters approve of Senate Minority Leader Chuck Schumer and other Democrats supporting the GOP spending bill that funds the government until September 30 rather than holding the line on Democratic demands risking government shutdown (Democrats: 46%; Republicans: 71%; Independents: 51%).
MIXED VIEWS ON CONSTITUTIONAL RIGHTS OF ILLEGAL, STUDENT VISA, AND GREEN CARD MIGRANTS
- 58% of voters support birthright U.S. citizenship for the children of illegal immigrants (Democrats: 80%; Republicans: 40%; Independents: 56%), with 64% and a majority across parties believing it to be a constitutional requirement.
- 62% of voters say illegal immigrants should not have the same First Amendment rights as U.S. citizens and should be subject to deportation if they support causes counter to U.S. foreign policy.
- But 53% of voters say legal migrants on student visas have such rights, and 63% of voters say the same for green card holders (Democrats: 75%; Republicans: 40%; Independents: 64%).
- 69% of voters believe the federal government should have the authority to revoke green cards and deport individuals if it can prove active support for U.S.-designated terrorist organizations like Hamas (Democrats: 55%; Republican: 86%; Independents: 64%).
MAJORITY OF VOTERS BELIEVE POWER TO HALT A NATIONWIDE PROGRAM SHOULD BE RESERVED FOR A PANEL OF MULTIPLE JUDGES
- 56% of voters say the administration is exceeding its authority and getting hit with fair injunctions restraining its powers (Democrats: 73%; Republicans: 40%; Independents: 56%).
- 52% of voters say the president should be able to deport suspected members of Venezuelan criminal gangs without a court trial.
- 50% of voters believe a federal judge has the authority to turn around military planes under suspicion of wrongful immigration procedures.
- 52% of voters say federal judges are in general acting appropriately within their authority (Democrats: 66%; Republicans: 41%; Independents: 49%).
- But 69% of voters and a majority across parties say the power to halt a nationwide program should be reserved for a panel of judges rather than a single federal judge.
AMERICANS WANT TO BALANCE THE BUDGET AND CUT DOWN GOVERNMENT EXPENDITURES BUT DON’T KNOW HOW MUCH TO CUT AND WHETHER MUSK AND DOGE ARE HELPING
- The majority of voters continue to say the current level of U.S. federal government debt is unsustainable (68%), the government should move to balance the budget in the next few years (83%), and it should do so by reducing government expenditures rather than increasing taxes (79%). But the plurality of voters (47%) are unsure how much expenditure to cut.
- 63% of voters perceive government expenditures are filled with waste, fraud, and inefficiency.
- 68% of voters support the goal of cutting $1 trillion of government expenditures, but only 42% believe Musk and DOGE will be able to hit the goal by the end of the year.
- 56% of voters say DOGE and Musk are helping make major cuts in government expenditures (Democrats: 33%; Republicans: 83%; Independents: 50%).
VOTERS BELIEVE U.S. SHOULD RESET TRADE AND TARIFF POLICIES WITH CHINA, MEXICO, AND CANADA
- Voters are split on whether Trump’s tariffs will end on better terms for the U.S. (51%) or if they will be counterproductive and worsen the economy (49%).
- 59% of voters say the U.S. should reset trade and tariff policies with China, Mexico, and Canada (Democrats: 45%; Republicans: 72%; Independents: 60%).
- The majority of voters believe China (67%) and Mexico (53%) are taking advantage of the U.S. in trade and tariff policies, while 54% believe Canada is acting fairly.
U.S. ACTIONS AGAINST IRAN AND HOUTHI TERRORISTS RECEIVE SUPPORT BUT MOST SAY IT WAS WRONG TO HOLD DISCUSSION ON SIGNAL APP
- Support for Israel over Hamas in the conflict (77%) remains unchanged. 54% of voters support Trump’s handling of the conflict (+21 points, Biden in January 2025).
- 72% of voters support destroying Iran’s nuclear weapons facilities, and 59% of voters say the U.S. should support Israel in airstrikes to do so.
- 71% of voters support the administration’s air strikes against Houthi terrorists who were firing missiles at U.S. warships and blocking shipping at the Suez Canal (Democrats: 58%; Republicans: 86%; Independents: 68%), with 60% of voters agreeing the U.S. was right to engage rather than leave it to Europe.
- 60% of voters, however, say it was wrong to hold the discussion on Houthi strikes over the Signal app. 56% believe the journalist was added deliberately.
- 54% of voters think the Signal app incident is a big deal with major ramifications (Democrats: 70%; Republicans: 41%; Independents: 52%) and National Security Adviser Mike Waltz should be fired.
MOST VOTERS WANT AN END TO THE WAR IN UKRAINE BUT ATTITUDES TOWARD TRUMP NEGOTIATIONS ARE MIXED
- 70% of voters want Ukraine to negotiate a settlement over continuing the war against Russia.
- 56% of voters are satisfied with how Trump is managing negotiations to end the war.
- 53% of voters do not perceive Trump as abandoning Ukraine in favor of Russia (Democrats: 29%; Republicans: 73%; Independents: 55%).
- Voters are split on whether Trump has been too tough on dealing with Ukrainian President Volodymyr Zelenskyy (Too tough: 35%; Not tough enough: 34%; About right: 31%), but a majority (61%) think he has not been tough enough on dealing with Russian President Vladimir Putin.
The March Harvard CAPS / Harris poll survey was conducted online within the United States on March 26-27, 2025, among 2,746 registered voters by The Harris Poll and HarrisX. Follow the Harvard CAPS / Harris poll podcast at https://www.markpennpolls.com/ or on iHeart Radio, Apple Podcasts, Spotify, and other podcast platforms.
About The Harris Poll & HarrisX
The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations, and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing.
HarrisX is a technology-driven market research and data analytics company that conducts multi-method research in the U.S. and over 40 countries around the world on behalf of Fortune 100 companies, public policy institutions, global leaders, NGOs and philanthropic organizations. HarrisX was the most accurate pollster of the 2020 U.S. presidential election.
About the Harvard Center for American Political Studies
The Center for American Political Studies (CAPS) is committed to and fosters the interdisciplinary study of U.S. politics. Governed by a group of political scientists, sociologists, historians, and economists within the Faculty of Arts and Sciences at Harvard University, CAPS drives discussion, research, public outreach, and pedagogy about all aspects of U.S. politics. CAPS encourages cutting-edge research using a variety of methodologies, including historical analysis, social surveys, and formal mathematical modeling, and it often cooperates with other Harvard centers to support research training and encourage cross-national research about the United States in comparative and global contexts. More information at https://caps.gov.harvard.edu/.
Contact:
Carrie Hsu
pr@stagwellglobal.com
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Stagwell Announces Goal to Increase 2025 Ad Spend in News Media by 22% Year-Over-Year
Announcement timed to today’s second annual Future of News UK summit and the release of research fielded among 500+ EMEA CEOs and Board Directors
89% of EMEA CEOs and Board Directors follow the news closely, reading an average of five articles per day
LONDON, March 20, 2025 – Today, Stagwell (NASDAQ: STGW) announced its commitment to increase 2025 ad spend in news by 22% year-over-year. This announcement is timed to Stagwell’s second annual Future of News UK summit and the release of new data revealing EMEA CEOs and Board Directors view news as a powerful medium to reach key stakeholders.
“At Stagwell, we believe supporting trusted journalism isn’t just good for society — it’s smart business,” said Mark Penn, Chairman and CEO of Stagwell. “The data continues to back that up, which is why we’re doubling down on our commitment with a significant increase in news ad spend for 2025.”
Stagwell launched the Future of News initiative with the goal of reinvigorating the relationship between news and marketing through research, events and informed discussion around brand safety. This latest study conducted by Stagwell’s research consultancy HarrisX and fielded among more than 500 EMEA CEOs and Board Directors across the UK, France, Germany and the Gulf Cooperation Council (GCC), underscores business leaders overwhelmingly value the importance of news media as a powerful advertising tool.
EMEA CEOs and Board Directors Consider Media to be Vital, Share Global Trust Concerns
- 80% think news media gives companies a powerful medium to reach their stakeholders.
- 73% of UK CEOs and Board Directors think news media is critical to democracy, as do 82% of GCC CEOs and Board Directors.
EMEA CEOs and Board Directors Want Their Companies to Advertise More on News Media
- Overall, 85% believe advertising on news media is a good investment.
- In the GCC, 92% say advertising on news media is a good investment.
- EMEA CEOs and Board Directors believe advertising on news media will have the greatest positive reputational impact among the general public (86%) and financial investors (86%).
Brand Safety is an Industry Standard but its Application is Too Broad
- While only 9% of EMEA CEOs and Board Directors say safety protocols should not be used at all, a majority (71%) believe brand safety protocols are overapplied to the point of hurting media outlets and advertisers.
- 26% of CEOs and Board Directors in Germany think brand safety protocols should be used across all types/sources of news media, but the sentiment is much higher in France (47%) and the GCC (51%).
“This study illustrates that despite the noise around brand safety, AI and politics, EMEA business leaders recognize the significant impact news media has on effective advertising,” said James Townsend, Stagwell EMEA CEO.
Tonight, Stagwell will host panel discussions at its EMEA headquarters in London. Industry leaders from CNN International, Newsquest, The Sunday Times, and more will take the stage to discuss how journalists are breaking down barriers, holding truth to power, and shedding light on the issues that matter most. For more information about Stagwell’s initiative and to get involved, visit stagwellglobal.com/future-of-news/.
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at StagwellGlobal.com.
Contact:
Madi Wick
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By: Ray Day
CONTACT:
We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking:
TARIFF WORRIES:
Most American consumers are worried about the impact of President Trump’s tariffs, according to our Harris Poll research with Bloomberg News.
- 59% expect Trump’s tariffs to lead to higher prices.
- 44% say tariffs are likely to be bad for the U.S. economy – compared to 31% who say they would be a boost.
- 61% say they already have noticed an increase in grocery prices in the last month.
- 59% believe tariffs will raise the cost of everyday goods further.
- Only 31% say the U.S. economy is working.
- Being able to comfortably afford monthly expenses (40%) is more important to Americans than a strong job market (26%), producing more of what we buy in the U.S. (13%), growth in innovation and new industries (11%) and a rising stock market and strong corporate performance (10%).
ECONOMIC PESSIMISM:
Most Americans believe the economy is getting worse rather than improving or staying the same, based to our Harris Poll research with The Guardian.
- 51% of Americans believe the U.S. economy is worsening.
- 20% say the economy is improving.
- More Republicans believe the U.S. economy is improving compared to the past (39% today versus 8% last May).
- More Democrats think it’s worsening today (69% today versus 36% last May).
- 47% of Americans believe the U.S. is currently in a recession (53% of Democrats, 46% of Independents and 43% of Republicans).
- Democrats (69%) and Independents (66%) believe the economy is worse than the media describe it.
- Republicans think the economy is better than media reports (56%).
U.S. EXODUS?:
Rising rent, healthcare and education costs are causing more Americans to consider moving overseas, according to our Harris Poll research with Fast Company.
- 42% of Americans have considered or plan to move abroad to improve their happiness.
- 19% of young people say they are seriously considering an imminent move.
- 52% believe they would have a higher quality of life living abroad.
- Lower cost of living (49%) is the top reason for considering a move, followed by dissatisfaction with the current political leadership (48%).
- The top five countries Americans would consider moving to are Canada, the UK, Australia, France and Italy.
ICYMI: In case you missed it, check out the thought-leadership and happenings around Stagwell making news:
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