By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking:

BOEING SAFETY ISSUES WORRY TRAVELERS

Boeing’s safety issues are creating nervous travelers, according to our Harris Poll research with Fast Company.

  • 64% are aware of the Boeing safety issue on Alaska Airlines.
  • Among those aware, 43% say they are less comfortable with flying – highest among Boomers (49%), followed by Gen X (41%), Millennials (39%) and Gen Z (37%).
  • Those who plan to travel by air in the next 12 months say the safety incidents have prompted them to shift their behaviors: 47% are more likely to wear a seatbelt when not required, 30% are more likely to pick a seat in sections of the plane that they perceive as safer, and nearly half are paying more attention to safety materials.
  • 40% are more likely to consider the model of the airplane they’re flying on.
  • 36% are more likely to consider which airline they’re using for upcoming flights.

 

BUSINESSES SEE AI AS $1.6 TRILLION BOOST

Generative AI could save $1.6 trillion in U.S. business productivity each year by improving communication, based on our Harris Poll survey with Grammarly.

  • Business leaders and workers are communicating more and in more channels, causing more stress than ever (16% higher stress from communication this year versus last year).
  • Workers today spend nearly half of their workweek on writing tasks (19.08 hours).
  • They also spend 10.5 hours in meetings, 6 hours on email and nearly 4 hours on text-based chat functions.
  • Time spent reviewing and editing all these communications increased 11% from last year.
  • Business communications are not hitting the mark, however: a 24% gap exists between workers’ (63%) and leaders’ (87%) perceived effectiveness of their organization’s communications.
  • 64% of employees (down 8 points from last year) say their senior leadership communicates effectively.
  • 90% of leaders believe they communicate effectively.
  • Workers using generative AI say that it makes them better at their job (77%), has transformed how they communicate at work (71%), and they ultimately believe AI will enhance their work versus replace them (66%).
  • 58% wish their companies were more open to implementing AI.
  • Yet 52% admit they don’t know how to use AI.

 

YOUNG PEOPLE SEE MORE REWARD THAN RISK WITH AI

Gen Z is the most bullish on generative AI for school and work, based on our Harris Poll research with MITRE.

  • While most U.S. adults (54%) say AI’s risks outweigh its benefits, Gen Z and Millennials are more excited about the potential benefits (57%) than risks.
  • Gen Z (54%) and Millennials (58%) are most willing to use AI to perform everyday tasks (compared with Gen X at 39% and Boomers at 30%).
  • Gen Z and Millennials also say using AI tools in their personal life reduces the mental load they have to carry (73%) and has given them time back to do other things (73%).

 

PET LOVE = INSURANCE GROWTH

America’s love for pets runs deep – with most willing to spend $1,000 or more on lifesaving medical care, and 1 in 4 now have pet insurance, based on our Harris Poll research with NerdWallet.

  • 64% say they consider pets a member of their family.
  • 34% budget their pet’s care costs.
  • 25% would go into debt to pay for lifesaving medical care.
  • 42% with pet insurance say they have it because their pets often need care covered by their policy.
  • 57% of pet owners with pet insurance say they have it for “peace of mind.”

 

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      By: Ray Day

      CONTACT:

      Ray Day
      ray.day@stagwellglobal.com 

      We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking:

      TWO THIRDS WOULD STAY AT JOB PAYING FOR CHILD CARE

      Parents today would take a pay cut for child care benefits at work, according to the fifth annual Parent Confidence Index from Harris Poll and KinderCare.

      • Working parents see a gap between child care benefits they need and what employers provide.
      • 65% of parents would stay at their job if their employer provided subsidized child care.
      • 57% would take a pay cut to work for a company that provided child care benefits.
      • Only a quarter of parents say their employer offers a child care benefit.
      • 70% of parents are contemplating adapting their careers to be able to care for their children.
      • 73% of parents who use child care feel highly confident in themselves on a typical day. That compares with a 43% confidence rating of all parents.

       

      LOCAL PHARMACIES ARE THE NEW DOCTOR’S OFFICES

      Community pharmacies are fast becoming the primary healthcare source for Americans, according to our latest Harris Poll survey with CVS Health.

      • 90% of Americans live within five miles of a retail pharmacy.
      • 7 in 10 prefer pharmacies for their healthcare needs because of convenient locations with evening and weekend hours.
      • 1 in 3 Americans visit their pharmacy at least once per week.
      • 40% of Americans of color visit their local pharmacies in person at least a few times per month to speak with a pharmacist for heart health services (32% compared with 19% for White Americans), education on diseases (32% compared with 18%), immunizations (30% compared with 19%), diagnostic tests (30% compared with 17%) and prescribing contraception (29% compared with 15%).
      • 81% of consumers say they use digital technology to interact with their pharmacy, through websites, mobile apps and text messages.

       

      FINDING A ROOMMATE HARDER THAN FINDING A DATE

      Rent prices are now 29.4% higher than before the pandemic, and young people hoping to share expenses are finding it harder to find a roommate than a romantic partner, based on our Harris Poll survey with Zillow.

      • 59% of Gen Z and Millennial renters report feeling uncertain about where they would go to find a roommate if they needed one.
      • 60% say finding a good roommate is more challenging than finding a romantic partner (68% for women).
      • A roommate is a financial must for many: 57% of renters describe their current economic situation as “poor,” and 46% do not have money when a bill is due (versus 29% of homeowners who describe their financial situation as poor and 29% of homeowners who don’t have money to pay bills on time).

       

      DEI, ESG AND REPUTATION

      Join our new monthly 30-minute webinar from Stagwell’s Risk and Reputation Unit. Please email Alexis Williams to RSVP.

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          By: Ray Day

          CONTACT:

          Ray Day
          ray.day@stagwellglobal.com 

          We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking:

          66 DAYS UNTIL ONE OF AMERICA’S MOST STRESSFUL DAYS

          April 15 is on the horizon, and 57% of American adults find completing their own tax-filing nerve-wracking, according to our Harris Poll survey.

          • 46% file early in the season, 33% mid-season, and 19% wait until the deadline – or after.
          • 54% prefer to file with the assistance of someone else.
          • Among those who receive support, 33% meet with a tax professional, 22% use an online tax service, and 15% use paid tax software.
          • Maximizing tax returns is top of mind: 60% believe filing too quickly could affect their deductions.
          • 66% say it’s smart for people to use legal loopholes in tax law to maximize their filing.

           

          YOUNG PEOPLE TURNING TO AI FOR TAX HELP

          Tax filing using AI is growing in popularity among America’s young adults, based on our Harris Poll research with Fast Company.

          • 70% of Gen Z would consider using AI-based tax preparation software to file their taxes, compared with 45% of Americans overall (61% Millennials, 47% Gen X and 25% Boomers).
          • 44% of Gen Z already has used AI to ease tax filing (versus Boomers at 4%).
          • AI could help calm Gen Z’s tax nerves: 67% of Gen Z say completing tax filings is nerve-racking (compared with 57% of Americans overall).

           

          LOUD BUDGETING BECOMING A THING

          Gen Z also is introducing us to “loud budgeting,” or speaking up about saving money and not overspending, according to our Harris Poll study with Credit Karma.

          • Comedian Lukas Battle introduced loud budgeting in a TikTok video viewed more than 1.5 million times.
          • 27% of Americans admit to spending to cope with stress.
          • 69% of Americans say they have financial regrets from 2023.
          • 53% say their economic situation worsened last year.
          • Many point to poor spending habits: 41% regret not saving money, and 22% overspent.

           

          WHERE AMERICA GETS THE NEWS IT DOESN’T TRUST

          Social media CEOs were in the spotlight last week during a Senate Judiciary hearing that reinforced just how low public trust is in the platforms.

          • 65% of Americans do not think social media is a trusted source of news, yet 66% have used social media to seek out news, according to Harris Poll data.
          • It’s not just young people: 82% of Gen Z, 78% of Millennials, 72% of Gen X and 44% of Boomers use social media as primary news sources.
          • It’s not partisan either: 67% of Democrats, 66% of Republicans and 66% of Independents use social media for news.
          • Read more about the trust deficit in the new edition of Stagwell’s Risk and Reputation Radar.

           

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              By
              Stagwell’s Risk and Reputation Unit

              Welcome to the RiskRep Radar, an every-other-week newsletter from Stagwell’s Risk and Reputation Unit leaders on what brands need to know about the intersection of business and politics. Every edition features key data and news roundups with early access to Risk and Rep Unit-led polling.

              Americans Trust Local Institutions More than National Ones

              American institutions, especially at the national level, are facing a huge deficit of trust. Harris Poll data show people get increasingly suspicious of those outside their own community:

              • My friends/family: 84% trust information from this source
              • Local TV news: 65%
              • Local newspapers and news websites: 62%
              • National newspapers and news websites: 55%
              • National TV news: 55%
              • Local political leaders: 50%
              • National political leaders: 41%
              • Social media: 35%

              Americans of All Ages Use Social Media for News But Don’t Trust It

              While 65% of Americans do not think social media is a trusted source of news, 66% have used social media to seek out news, according to the Harris Poll.

              And it’s not just young people: 82% of Gen Z, 78% of Millennials, 72% of Gen X and 44% of Boomers and older have used social media for news.

              Nor is it partisan: 67% of Democrats, 66% of Republicans and 66% of Independents have used social media for news.

              Yet everyone isn’t seeing the same social media. What makes the situation even more challenging is that people live in their own news bubbles – and their own brand bubbles, too.

              In the News: Social Media Platforms’ Trust and Safety Struggles

              Social media CEOs from Meta, TikTok, X, Snap and Discord were in the hot seat last week for a contentious Senate Judiciary hearing about online child safety. The CEOs tried to highlight the resources their companies are directing towards monitoring and prevention, but public trust remains low.

              While backlash against tech companies for their struggles on child safety comes from both sides of the aisle, the criticism around tech companies’ content moderation policies is increasingly partisan. Meta is now the poster child for what we call the “Crisis L,” a new risk pattern in which a politically driven crisis causes major reputation damage to a company with no evidence of recovery.

              In 2019, after the Cambridge Analytica scandal, Meta’s reputation score dropped from the mid-70s to 58.3, into the Poor tier, and it still sits at 59.7 as of 2023. Meta is now the seventh most polarized company on the Axios Harris 100 with a 12.7-point gap between Democrat and Republican scores.

              Brands cannot expect reputation recovery when half the country feels alienated from them politically.

              Mark Your Calendar: February Risk & Rep Webinar

              In addition to our biweekly newsletters, stay tuned for our monthly webinar series: 30-minute deep dives for communication leaders into key topics from employee activists to misinformation to geopolitics.

              To RSVP to our first webinar on Thursday, February 22, 12:00-12:30 pm EST, email Alexis Williams

              ICYMI: Risk and Reputation Unit in the News

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              By: Ray Day

              CONTACT:

              Ray Day
              ray.day@stagwellglobal.com 

              We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking:

              VIRTUAL COLLEGE HURTING NEW HIRES’ JOB SUCCESS

              Virtual college courses and internships instead of in-person training are giving Gen Z more challenges in the workplace than their predecessors, according to our Harris Poll survey.

              • 82% of corporate managers say new Gen Z hires often lack the soft skills to be successful.
              • 78% of younger employees agree – adding that abstract workplace soft skills can’t be taught and can only be gained by being with more seasoned employees over time.
              • 55% of Gen Z employees say their lack of adequate interpersonal training makes them afraid of asking “dumb questions” in the workplace.
              • 59% don’t know whom to turn to for help with their soft skills.
              • More than two thirds of Gen Z employees say that those who socially connect with senior coworkers are more likely to be promoted.

               

              HEALTHCARE HAS BECOME TOO HARD, PATIENTS SAY

              Healthcare has become too hard, and young people in particular are not seeking the help they need, according to Harris Poll’s new global Future of Health Survey with ZS.

              • Three quarters of people in every country except Japan say they put off healthcare because accessing it is so frustrating.
              • Other than in Sweden, the percentage of people in every country who say “I feel like the healthcare system doesn’t care about people like me” increased between 2022 and 2023.
              • U.S. consumers trust retailers like CVS and Walmart (66%) to act in their best interests more than health insurance companies (54%) and pharmaceutical companies (51%).
              • A growing gap exists between healthcare providers and patient satisfaction – especially cardiology. In fact, 1% of U.S. cardiologists believe their patients are frustrated after an interaction. The reality is 22% of patients walk away frustrated.
              • Similarly, 64% of oncologists think patients feel cared for after a visit, while 46% of cancer patients say they actually are satisfied.
              • The solution? 76% of people in the U.S., UK, Sweden, Germany and Japan believe their governments should shift funding toward preventing diseases to reduce health disparities. The number jumps to 84% in the U.S.
                ACRONYMS CAN BE BAD FOR BUSINESS

                Acronyms like DEI and ESG are increasingly becoming reputation issues for businesses, as many Americans hear them as politically polarizing terms. The Harris Poll last weekend asked if Americans have a positive, negative or neutral feeling when businesses use the following terms:

                • Cancel culture is the term today that divides the most – perceived as a negative by 62%, neutral by 26% and positive by 12%.
                • Woke is equally problematic – 48% negative, 29% neutral and 23% positive.
                • DEI (26% negative), ESG (26% negative) and Latinx (25% negative) also are divisive words for businesses.
                • Context matters: While many Americans find the acronym ESG to be a negative, far fewer say the same about sustainability. Similarly, swapping DEI for equality improves understanding and acceptance substantially.
                • To help businesses navigate communicating in today’s unprecedented era of political polarization, Stagwell’s Risk and Reputation Unit is conducting off-the-record briefings for C-suite executives seeking data and insights. To join one of the forums, send us an e-mail.

                 

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                    By: Ray Day

                    CONTACT:

                    Ray Day
                    ray.day@stagwellglobal.com 

                    We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking:

                    IMMIGRATION OVERTAKES INFLATION AS AMERICANS’ TOP CONCERN

                    Immigration has overtaken inflation as the top concern among Americans, according to our most recent poll with the Center for American Political Studies at Harvard University.

                    • 35% list immigration as their top concern among an array of issues, with inflation a close second (32%).
                    • Inflation, however, remains the issue affecting Americans personally. In fact, 38% say inflation affects them directly, compared with 17% who cite immigration as affecting them personally.
                    • Republicans (85%) and independents (71%) want to see tougher border enforcement, while Democrats are split 50-50.
                    • Overall, 30% of Americans say the country is on the right track (down from 32% a month ago), and 31% say the economy is on the right track (down from 33% a month ago).

                     

                    HEART DISEASE MISDIAGNOSED BY CONSUMERS

                    More than half of U.S. adults don’t know that heart disease is the leading cause of death, despite its 100-year reign, based on our Harris Poll survey with the American Heart Association.

                    • 51% did not correctly identify heart disease as the leading cause of death in the U.S., while 16% said they didn’t know the leading cause.
                    • 18% list cancer as the top cause of death of people in the U.S.
                    • 46.7% of U.S. adults have high blood pressure, yet only 38% of those with high blood pressure are unaware that they have it.
                    • In the past 10 years, the age-adjusted death rate from high blood pressure jumped 65.6%, and the actual number of deaths rose 91.2%.

                     

                    SPORTS FANS WILLING TO SPEND FOR STREAMING

                    Sports fans are increasingly willing to spend for watching their favorite games, according to our Harris Poll survey with Front Office Sports.

                    • 61% of NFL fans and 45% of all U.S. adults say they would be likely to pay for a subscription to a streaming service to watch an NFL playoff game.
                    • If the NFL were to make a postseason matchup a pay-per-view event, 57% of NFL fans and 42% of U.S. adults surveyed say they would likely pay a one-time fee to watch.
                    • Among NFL fans willing to pay a per-game price, 53% would pay $10 or more, and 17% would pay $20 or more.
                    • 64% of NFL fans and 49% of all U.S. adults would pay for a subscription to watch the Super Bowl.

                     

                    ANIMALS ARE IN, CRYING IS OUT AT THIS YEAR’S SUPER BOWL

                    When it comes to Super Bowl ads, laughing and animals are in, and crying and cause-related marketing are out, according to our Harris Poll survey with AdAge.

                    • 69% of respondents favor funny ads, while only 14% want serious ones.
                    • Only 31% want to see patriotic themes and 24% purpose-driven ads.
                    • Animals remain a crowd favorite with nearly half of Americans.
                    • 42% want to see athletes, followed by TV and movie characters (42%) and celebrities (41%).
                    • Ads aside, 76% are excited to see the actual game, with Gen Xers particularly interested (81%).
                    • Gen X (72%) is most excited to watch the ads, compared with 64% of the general population.

                     

                    ICYMI

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                        By
                        Stagwell’s Risk and Reputation Unit

                        Welcome to the RiskRep Radar, a biweekly newsletter from Stagwell’s Risk and Reputation Unit leaders on what brands need to know at the intersection of business and politics. Every edition will feature key data and news roundups with early access to Risk and Rep Unit-led polling when available.

                        Live from CES: When Should Brands Speak Out?

                        The pendulum has swung back around. Five years ago, brands were encouraged to speak out a lot, but now C-suites are asking whether they should retrench and stay out of politics.

                        Ray Day and John Gerzema from the Risk and Reputation Unit were at CES 2024 talking to CCOs about how companies should navigate the political cycle, stick to their values and avoid dividing their audience. Watch their Content Studio interview for their advice.

                        Toxic Words and Acronyms

                        Words matter and today acronyms are the main troublemakers. That’s according to the Harris Poll’s first-of-its-kind assessment of the most commonly used words in business and not what they mean, but how they’re interpreted. Highlights from the results, which were featured in Axios Communicators:

                        • 49% of Americans find “ESG” a divisive term
                        • 38% find “DEI” divisive
                        • ESG is nearly twice as polarizing a term as “sustainability”
                        • The top three most divisive terms were “cancel culture” (78%), “woke” (66%) and “underrepresented” (62%)

                        The key takeaway: Businesses should remain committed to diversity efforts, which other Harris Poll data shows commands overwhelming support – but avoid the acronyms, which have become overly politicized.

                        Reputation Case Study: Boeing’s Latest Mishap

                        Stagwell CEO Mark Penn’s Harvard Business Review piece last month dove into the increasing severity of corporate crises that are centered on politics rather than competence or governance issues. That article featured Boeing as a company that successfully navigated the Crisis U: its reputation took a hit after multiple 737 Max crashes, but it recovered within 2-3 years by proving its core competency. Now after the terrifying 737 Max 9 incident earlier this month, Boeing will have to win back people’s trust all over again. 

                        Mark Your Calendar: February Risk & Rep Webinar

                        The Risk and Reputation Unit will be releasing a steady stream of content throughout 2024 to prepare brands for the contentious election cycle. In addition to our biweekly newsletters, stay tuned for our monthly webinar series: 30-minute deep dives for communication leaders into key topics from employee activists to misinformation to geopolitics.

                         To RSVP to our first webinar on Thursday, February 22, 12:00-12:30 pm EST, email Alexis Williams. 

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                        By: Ray Day

                        CONTACT:

                        Ray Day
                        ray.day@stagwellglobal.com 

                        We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking:

                        MOST YOUNG PEOPLE DON’T KNOW THEIR CREDIT SCORE

                        A lack of credit score awareness among young people is a barrier to achieving their financial goals, according to our Harris Poll survey with Zillow.

                        • Gen Z (23%) and Millennials (35%) are pivotal players in the rental market.
                        • Yet 54% of Gen Z and Millennial renters report a rental application being denied due to a low credit score – and many are surprised.
                        • 94% of Gen Z and Millennial renters feel confident they know their monthly cell phone bill, 93% know their favorite streaming service’s subscription cost, and 92% know the price of their regular morning beverage.
                        • Only 45% are “very confident” they know their credit score – 36% among Gen Z and 49% among Millennial renters.

                         

                        COMMS LEADERS WORRY ABOUT GEOPOLITICS, POLARIZATION, MISINFORMATION

                        New surveys by the Harris Poll and Page identify geopolitics as the primary risk to business in the year ahead, closely followed by concerns about political polarization – as well as key areas of focus for business leaders to tackle in 2024.

                        • In a survey of chief communications officers across North America, Europe and the Middle East, 45% highlighted international conflicts and elections as the paramount critical risk demanding businesses’ attention in 2024.
                        • 32% express concerns about political polarization.
                        • 14% cite mis/disinformation and employee issues as areas of significant apprehension.
                        • Another global survey with The Harris Poll focused on consumer perceptions about confidence in businesses.
                        • 80% say it is crucial for companies to address seven key issues in the year ahead: economic growth, job creation or skill development, environmental concerns, corruption, mental health, income inequality and trust in key societal institutions.
                        • At the same time, the confidence in companies’ ability to make a positive impact on these issues is in question, with only 56% expressing faith in responsible business practices.
                        • Economic growth, job creation and workplace skills development garnered the highest public confidence (60%) compared with issues like corruption (50%).
                        • Environmental issues (59%) and mental health (56%) are viewed as the top business opportunities, suggesting potential areas for businesses to focus their efforts and build public trust.

                         

                        TAYLOR SWIFT DRIVES FEMALE INTEREST IN NFL

                        Women make up nearly half (46%) of the NFL’s growing fanbase – and we can thank Taylor Swift, in part, according to Harris Poll data.

                        • Young women’s (Millennial and Gen Z adults) interest in the NFL jumped after Taylor Swift took an interest in the game last September.
                        • At the end of December, NFL interest among young women reached 46.6. This is up from 37.0 a year earlier.

                         

                        NEW PRIVACY RULES IN EUROPE

                        On March 6, the European Union’s Digital Markets Act (DMA) goes into effect. Similar to 2018’s GDPR (General Data Protection Regulation), it has important consequences for businesses doing marketing and advertising.

                        • Stagwell’s Assembly has created the Privacy Solutions Handbook to help companies navigate the road ahead and understand how Google is changing its services to accommodate the DMA.

                         

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                        By: Ray Day

                        CONTACT:

                        Ray Day
                        ray.day@stagwellglobal.com 

                        We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking:

                        RED, RURAL AND RENTING = ☹

                        Republicans, rural residents, renters, women and singles are the most unhappy Americans financially, according to our Harris Poll survey with Axios.

                        • While inflation dipped in recent months, it remains top of mind for Americans – with 6 in 10 saying they are “triggered” by trips to the grocery store.
                        • 37% of Americans rate their financial situation as poor – 42% for Republicans, 43% for women, 46% for rural residents, 47% for singles and 57% for renters.
                        • In comparison, 32% of respondents in relationships and 28% of Democrats say their financial situation is poor.
                        • 25% of Americans say they’re falling behind financially, compared with 30% of women and Republicans, 33% of rural residents and 36% of renters.
                        • 41% of Americans say their finances are worse today than they would have predicted if asked pre-COVID to imagine the future. That climbs to 51% for renters, 53% for rural residents and 55% for Republicans.
                        • Grocery purchases (72%) are the top way Americans say they feel inflation in their daily lives, followed by gas prices (56%).
                        • 88% say “gas, groceries and housing costs – not stocks – are the real economic indicators I care about.”
                        • 76% – climbing to 82% of Republican and Hispanic respondents – believe “economists say things are getting better, but we’re not feeling it where I live.”

                         

                        HIRING BOOST IN NEXT 6 MONTHS

                        Employers are ringing in the new year with an optimistic hiring outlook and plan to increase their employee count in the first half of 2024, according to our Harris Poll survey with Express Employment Professionals.

                        • 79% of U.S. hiring managers feel positive about employment opportunities at their companies this year.
                        • 63% say their company plans to increase the number of employees through June 30 – continuing a positive trajectory now reaching its highest point since the survey began in 2020.
                        • The need for hiring stems from increased work volume (51%), filling newly created positions (45%) and employee turnover (43%).
                        • Some companies are looking for ways to avoid hiring, such as training and promoting from within. In fact, 71% of hiring managers say they would prefer to reskill current employees for new roles than hire new.

                         

                        QUIET QUITTING TURNS INTO QUIET SHOPPING

                        Young professional women are taking quiet quitting to the next level with “quiet shopping,” according to our Harris Poll survey with Rakuten.

                        • Nearly 30% of women say they find themselves shopping online between 1 and 5 p.m. – in the middle of the workday.
                        • 41% of Gen Z women admit to quiet shopping, compared with 24% of Millennial women and 23% of Gen X women.
                        • Social media has played a part in accelerating quiet shopping, especially TikTok Shop and Instagram Shopping.
                        • Finding shopping recommendations online is top of mind for 30% percent of women overall – 40% for Gen Z women, 34% for Millennial women and 23% for Gen X women.

                         

                        VIEWS FROM CES

                        Several of our Stagwell experts and leaders have been on the ground this week at CES in Las Vegas. Check out their insights:

                         

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                        By: Ray Day

                        CONTACT:

                        Ray Day
                        ray.day@stagwellglobal.com 

                        We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking:

                        BEST DIETS FOR 2024

                        The Mediterranean diet remains the favorite health plan for 2024, according to our new Harris Poll survey with U.S. News & World Report.

                        • For the seventh consecutive year, the Mediterranean diet (85.1% in popularity) takes the No. 1 spot with its focus on diet quality rather than a single nutrient or food group and a daily consumption of fruits, vegetables, whole grains, beans, nuts, legumes, olive oil, herbs and spices.
                        • Rounding out the top 10 are the DASH diet (75.4%), MIND diet (60.7%), Mayo Clinic diet (55.3%), Flexitarian diet (53.6%), WeightWatchers (46.1%), Volumetrics diet (41.4%), Dr. Weil’s Anti-Inflammatory diet (41.1%), TLC diet (39.9%) and Vegan diet (17.9%).
                        • Six newly evaluated diets make the list this year: Vegan diet, Dukan diet, Herbalife Nutrition, HMR Program, Profile Plan and Plantstrong.

                         

                        FUTURE OF TRANSPORTATION

                        The next decade will mark significant changes in the transportation experience – from driverless cars to better urban transit – according to our Harris Poll study with MITRE.

                        • 40% of Americans believe their transportation experience will improve in the next 10 years, with 23% saying it will get worse.
                        • When thinking about the future of transportation, 90% want to see improved safety, 83% lower costs, 79% better data privacy, 78% more predictability and 77% environmental sustainability.
                        • Boomers (62%) rate safety as the highest priority for transportation improvements, while Gen X (47%) cites cost as the top priority.
                        • 85% of Gen Z believe it is important to increase environmental sustainability during the next 10 years – 11 points higher than other generations.
                        • At the same time, Gen Z is the most skeptical about the role of AI and automation in transportation (40% for Gen Z versus 27% of others who say AI will have a detrimental impact).
                        • 40% of Americans expect to use driverless cars, taxis, ridesharing vehicles and delivery vehicles in their lifetime.
                        • 60% expect to use driverless taxis in urban areas.

                         

                        JOB HUNTERS WANT BALANCE VERSUS A TITLE

                        As we head into the new year, job seekers are putting more focus on personal fulfillment and work-life balance, according to our Harris Poll survey with Express Employment Professionals.

                        • 83% of job seekers say it’s more important to have a meaningful job than a high-level job title.
                        • 80% define success more by work-life balance than climbing the corporate ladder.
                        • Hiring managers appear to agree, with 85% saying it’s more important for workers to have a meaningful job than a high-level job title.
                        • 84% of hiring managers say employees now define success by work-life balance rather than climbing the ladder – especially compared with three years ago.

                         

                        8 QUALITIES AMERICANS WANT FROM LEADERS

                        Americans today feel that good leaders are in short supply and that modern leadership begins and ends with trust, based on our Harris Poll survey with U.S. News & World Report.

                        • 86% of Americans are “largely disappointed” by leaders in society today.
                        • 72% said political leaders aren’t trustworthy.
                        • When asked how “leaders can earn trust,” more than 1,000 Americans responded and ranked their advice for leaders:
                          1. Be Honest
                          2. Put People First
                          3. Be Transparent and Communicate
                          4. Be Reliable
                          5. Be a Team Player
                          6. Take Action and Get Results
                          7. Show Some Ethics
                          8. Be Respectful

                         

                        READY TO TALK REPUTATION AND RISK AT CES?

                        We have spent a lot of time focusing on risk and reputation in 2023, and Stagwell has been sharing what we’re seeing through our expanded crisis team. This includes addressing when companies should speak out, the role of corporate purpose today and the major wedge issues to expect during the 2024 U.S. election cycle.

                        • As a next step in sharing our research and insights, we are continuing the reputation and risk discussion at CES on Wednesday, Jan. 10.
                        • Let us know if you would like to be included by reaching out at ces2024@stagwellglobal.com.

                         

                        ICYMI

                        In case you missed it, check out some of the thought-leadership and happenings around Stagwell making news:

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