Sardella Will Take on Dual Roles at PRophet and Allison Worldwide to Lead AI Product Development, Global Client Expansion and Strategic Partnerships

NEW YORK, Sept. 16, 2025 /PRNewswire/ — PRophet, a comms tech suite of essential, award-winning AI-powered software and services for modern communicators, announced today the appointment of Tony Sardella as its global CEO. As part of The Marketing Cloud (formerly Stagwell Marketing Cloud), PRophet connects to a broader suite of AI-driven marketing and communications solutions and supporting its mission to empower communicators with actionable insights, analytics, and predictive tools for a data- and AI-fueled industry.

Designed specifically for the Polish market, the insights and engagement solution deliver real-time, actionable insights for Polish brands

LONDON and WARSAW, Poland, Sept. 5, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, and Żabka Polska, the owner of the largest chain of modern convenience stores in Poland, have established a joint venture to launch In-Pulse, an advanced consumer analytics and engagement tool designed specifically for the Polish market. The joint venture combines Żabka’s expansive retail footprint and anonymous consumer base with Stagwell’s expertise in data-driven marketing solutions to deliver a tool that offers real-time, actionable insights into Polish consumer behaviour.

Leveraging Żabka’s extensive retail footprint of leading retail stores position in country and its popular Żappka app, and Stagwell’s advanced, data analytics technology and expert knowledge in marketing and e-commerce, In-Pulse curates aggregated data and anonymous insights on millions of Polish consumers. The tool provides businesses with data-driven insights into consumers preferences, shopping patterns, and spending habits, enabling marketers to craft precise, cost-effective strategies.

Both Stagwell and Żabka Polska are leaders in their respective categories. As the challenger network built to transform marketing, Stagwell delivers scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Żabka is Poland’s leading network of over 11,600 stores in the modern convenience format, handling approximately 4.1 million transactions daily and serving more than 10 million users of the Żappka app.

How In-Pulse Works:

In-Pulse is an end-to-end solution that offers services throughout the entire sales chain. It involves five steps: the first is the collection and analysis of anonymous and aggregated behavioural and transactional data; the second includes the possibility of dialogue with the customer through an application that allows you to ask questions about their opinions and their motivations; the third involves verifying and testing products and services; in the fourth step, it is possible to develop targeted marketing activities and choose communication channels; The last fifth step allows you to evaluate the effectiveness of given solutions and predict effectiveness in various alternative scenarios.

In-Pulse as a unique tool ensures the continuity of the research methodology – it shows the past and present shopping preferences of the real, not declarative segments of customers. Their analysis allows us to develop guidelines on how this segment will function in the future, and thus what products or services would meet their expectations. Thanks to In-Pulse, the consumer gains a greater chance of accessing solutions that they will be interested in and satisfied with.

How In-Pulse Benefits Polish Businesses:

• Data Collection: Tracks anonymous consumer behaviour and transaction data in real time via opted-in communications.
• Customer Feedback: Engages consumers directly for feedback on preferences and motivations
• Testing and Optimization: Enables testing of products and services within the app and in-store environments
• Targeted Marketing: Develops customized strategies for more effective outreach
• Predictive Analytics: Forecasts future consumer behaviour to align business offerings with evolving market needs

Through these capabilities, In-Pulse offers an in-depth understanding of Polish consumer dynamics, making it a valuable tool for the retail and fast-moving consumer goods sectors, where adapting to shifting consumer expectations is key. “Poland is a very important market for Stagwell, not only from a local perspective, but also the entire CEE region. The Polish market is our headquarters when it comes to digital commerce services, and it is here that we have gained an extremely strong partner – Żabka Polska. I am sure that the joint venture, the axis of which is an innovative look at the Polish consumer and real listening to their voice, is a revolution for the entire market,” said James Townsend, CEO of Stagwell EMEA.

“Technological development is one of the main priorities for the Żabka Group. Cooperation with Stagwell can help us in this in terms of implementing solutions that will allow us to respond even better to the needs of our customers,” comments Paweł Grabowski, Head of digital B2B Zabka Future, Zabka Group

“The Polish retail market is entering a new era, where real-time insights are becoming the key to success. Żabka and Stagwell show that the future of retail is not only sales, but above all the ability to effectively manage unique insights about the Polish market, shoppers and consumer behavior. Thanks to In-Pulse, Polish companies will gain a tool that will allow them not only to keep up with global trends, but also to shape them.” – comments Anna Pańczyk, Strategic Partnership & Global Solutions at Stagwell. She adds: “ For the FMCG and non-FMCG sectors, cooperation with In-Pulse can become an “opportunity for development and better adaptation of their offers to the dynamically changing needs of people.”

About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

About the Żabka Group
Żabka Group is the ultimate convenience ecosystem with a mission to create value by simplifying people’s everyday lives. The Group serves a growing number of consumers who are looking for convenience and promotes a responsible approach towards products, packaging, customers, franchisees, suppliers and the broader environment.

The ecosystem comprises Poland’s leading convenience retailer with more than 11,600 physical stores operated under a franchise model, supplemented by 24/7 autonomous unmanned Żabka Nano Stores. The Group also has an advanced, continually evolving digital customer offering. Its Maczfit operation delivers restaurant-quality prepared meals to consumers seeking convenient and healthy food, while Dietly is a leading online D2C meal solutions marketplace. The Group’s eGrocery business is operated through two brands: Jush! and delio. Zabka Group recently entered the highly attractive Romanian market via the acquisition of DRIM.

Żabka’s business in Poland is supported by a well-invested logistics platform, represented by eight distribution centers, 19 cross-docking facilities, and dedicated dark store and dark kitchen infrastructure to support the digital offering.

Since October 2024 the Company’s shares have been listed on the main market of the Warsaw Stock Exchange.

Contact:
Quinn Werner
Stagwell EMEA
PR@stagwellglobal.com

NEW YORK, Sept. 4, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, announced the appointment of Slavi Samardzija as Chief Data and Platforms Officer at Stagwell, effective today. In this newly created role, Samardzija will lead the development and execution of a forward-looking data and platform strategy as Stagwell implements its ID Graph and The Machine. 

Samardzija brings over 25 years of experience in data and technology, with deep knowledge in building fast-growing platform and service companies that help Fortune 500 businesses use data to improve their marketing, both for consumers (B2C) and other businesses (B2B). 

“Samardzija’s leadership will be a driving force behind our holistic data and platform strategy, reinforcing our commitment to champion digital transformation and deliver innovative results for our clients,” commented Stagwell Chairman and CEO Mark Penn. “Samardzija will play a vital role across all of our product lines with a key focus on advancing our new AI-powered orchestration operating system The Machine.”

With numerous executive roles across his 15 years at WPP and more than 10 years at Omnicom, most recently serving as Global CEO at Omnicom Media Group Company’s Annalect, Samardzija has a proven track record of building teams and solutions that utilize data, machine learning, and AI to deliver improved business results for advertisers.

Samardzija remarked on his new role: “I’m excited to join a company that has made digital transformation, proprietary data, and AI core to its strategy from its inception. I look forward to accelerating Stagwell’s growth and its data and platform strategy.”

About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

Contact
Stagwell
PR@stagwellglobal.com

Penn will take the main stage alongside United Airlines’ Chief Advertising Officer Maggie Schmerin and 72andSunny’s Global CEO Evin Shutt

“The Human Touch: Creativity Can’t Be Automated” to run on Innovation Unwrapped track at Cannes Lions International Festival of Creativity

NEW YORK, June 10, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced Chairman and CEO Mark Penn will take the main stage at the 2025 Cannes Lions International Festival of Creativity, the advertising world’s most esteemed awards and celebration, to present “The Human Touch: Creativity Can’t Be Automated.”

Penn’s presentation on the value of human creativity in an industry becoming increasingly automated builds on his four decades of experience at the intersection of technology and creativity.

The Stagwell agency’s 12 ANA B2 award wins highlight its transformative impact for clients Amazon Ads, ETS, Thomson Reuters and Qualcomm

NEW YORK, June 5, 2025 /PRNewswire/ — Code and Theory has been named Business-to-Business (B2B) Agency of the Year at the prestigious Association of National Advertisers (ANA) B2 Awards, marking its sixth major agency honor in 2025 alone. This recognition reflects Code and Theory’s unmatched ability to deliver technology-first, transformative solutions that meet the demands of today’s rapidly evolving B2B landscape.

At the ANA B2 Awards, Code and Theory earned 12 award wins across clients Qualcomm, ETS, Amazon Ads and Thomson Reuters. These wins highlight the agency’s ability to blend technology, creativity and collaboration to drive measurable business impact. Notable results include:

• Rebranding Thomson Reuters as a B2B tech leader, boosting unaided awareness by 40%. Explore the work.
• Redefining Qualcomm’s developer experience, achieving a 425% increase in engagement. Explore the work.
• Repositioning ETS as the global authority in workforce readiness, driving a 78% increase in qualified leads.  Explore the work.
• Introducing Amazon Ads to small businesses that didn’t sell on Amazon, increasing unaided brand awareness by 13%. Explore the work. 

This latest honor adds to a string of top-tier industry recognitions for Code and Theory, including:

• Fast Company: Named one of the World’s Most Innovative Companies for both Design and Teamwork
• Ad Age: B2B Agency of the Year
• Campaign: Digital Innovation Agency of the Year
• Shorty Awards: Large Agency of the Year 
• The Drum: Agency to Watch 

These accolades directly result from Code and Theory’s transformational changes, evolving its client offerings to include:

• The launch of the Enterprise Experience Transformation Practice (EXT). Led by former Adobe exec Cory Haldeman, EXT architects unified brand foundations that turn artificial intelligence into relationship acceleration. 
• The debut of Media Experience Practice, led by former Cosmopolitan editor-in-chief Jessica Giles, dedicated to helping publishers survive and thrive.
• Naming James O’Brien as its first-ever global CMO, tasked with harnessing the consolidated power of the Code and Theory Network in service of its clients. 

Bill Zengel, ANA Senior Vice President, says: “The ANA B2 Awards have long been a benchmark for excellence, recognizing the most creative, effective and innovative work in business marketing. At the ANA, our mission is to fuel growth for brands and marketers. ANA B2 Agency of the Year winner Code and Theory embodies that spirit with bold storytelling and a technology-first mindset critical to the future of B2B marketing.”

Dan Gardner, co-founder of Code and Theory, says: “This is a defining moment for businesses and B2B marketing is where real change often begins. New technologies and rising expectations are reshaping the landscape faster than ever. Tech and creativity must now work together to meet the moment. We design, build and market to drive true business transformation. We’re honored that work for our great clients was recognized by the ANA. We’re just getting started as more and more CMOs, CIOs and CTOs recognize us as the place where they can come to experience change.”

Code and Theory will also have a significant presence at Cannes Lions 2025, joining the world’s most ambitious marketers, athletes and creatives at Sport Beach. The event will offer hands-on workshops, on-stage thought leadership and the debut of some of the agency’s latest technological advancements. Learn more here.

About The Code and Theory Network
The Code and Theory Network is the only technology and creative network with a balance of 50% creative and 50% engineers. Our unique makeup makes us the place where CMOs, CTOs and CIOs come together to drive results for their businesses. We partner with our clients to redefine what is possible to create lasting impact and drive long-term growth. Part of Stagwell, Code and Theory offers a global footprint and the capabilities to work across the entirety of the customer-facing journey and implement the technology that powers it. The network includes the flagship agency Code and Theory as well as Kettle, Instrument, Left Field Labs, Truelogic, Create. Group, Rhythm and Mediacurrent. Code and Theory clients include Amazon, JPMorganChase, Microsoft, NBC, NFL and Yeti. For more, visit codeandtheory.com

Media Contact

Kenneth Hein

kenneth.hein@codeandtheory.com

New AI-powered assistant redefines how marketers search, filter, and connect with influencers and creators conversationally

NEW YORK, May 22, 2025 /PRNewswire/ — PRophet’s InfluencerMarketing.AI (IMAI) software platform, today announced the launch of AI Agentic Search – a next generation conversational search assistant designed to fundamentally transform how brands and agencies discover and engage with influencers and creators.  Embedded inside the InfluencerMarketing.AI platform, the AI agentic search assistant moves beyond keywords and filters to deliver dynamic, human-like conversations that help marketers identify the right creators faster, more intuitively, and with greater accuracy.

This launch follows on the heels of IMAI’s enhanced 12-year brand safety look-back and advanced performance measurement capabilities. Those updates marked a bold step in the brand’s efforts to address two of the industry’s most urgent pain points, and now, with AI agentic search, the platform continues to push the boundaries of what AI can do for marketers looking for precision, speed, and strategic insight in creator discovery.

Key Features of AI Agentic Search:

• Conversational Search Interface: Users can ask natural-language queries like “Show me fashion influencers in Paris with high engagement on TikTok” and receive real-time, accurate results.
• Smart Filtering: The AI assistant automatically applies the most relevant filters based on user input, reducing manual work and guesswork.
• Memory & Context Awareness: Remembers past searches and preferences to deliver increasingly personalized recommendations.
• Seamless Integration: Embedded natively within the IMAI platform no training or onboarding needed.

“This is not just a search bar – it’s an intelligent agent that understands what you’re looking for and helps you discover the right creators in seconds,” said Eran Nizri, Founder and CEO of IMAI. “AI agentic search natively and naturally integrates human-like interaction throughout the entire influencer discovery process.”

Powered by the technology’s proprietary language models and industry-leading creator database, AI agentic search offers unmatched usability and performance, setting a new standard for discovery tools in the influencer marketing space.

This innovation underscores PRophet’s commitment to leading the AI-driven transformation of marketing and communications.

“With Agentic Search, we’re advancing PRophet’s mission to empower communicators with smarter, more human-centric AI tools,” said Aaron Kwittken, Global CEO and Founder of PRophet. “Influencer marketing is no longer about spreadsheets and guesswork – it’s about intelligent, predictive technology that can understand your goals and guide you to the right decisions in real time.”

AI agentic search is now available to all InfluencerMarketing.AI users. For more information, visit www.InfluencerMarketing.AI and www.PRProphet.ai.

About InfluencerMarketing.AI

InfluencerMarketing.AI, now part of PRophet, is a leading influencer marketing platform that leverages advanced AI, machine learning, and data-driven insights to help brands drive performance, ensure brand safety, and protect intellectual property. We provide a full suite of tools for brands to scale their influencer campaigns with confidence, aligning their content with the highest standards of integrity and brand safety. With our cutting-edge technology, we continue to set new benchmarks for innovation and trust in the influencer marketing industry. Visit https://influencermarketing.ai/  to learn more.

About PRophet
PRophet is a comms tech suite of AI-powered SaaS tools and services designed to empower modern communicators. Purpose-built for PR and marketing professionals, PRophet harnesses predictive, cognitive and generative AI to help users discover, target and engage with high-authority journalists and leading influencers. The media relations solution creates and tests “mediable” PR content to predict journalist interest and sentiment. The influencer marketing solution, influencermarketing.ai, combines influencer discovery, analytics, brand safety and tracking technologies to inform and manage influencer campaigns with precision. The suite also encompasses the largest provider of global media, market intelligence and social listening tools, delivering unmatched insights and analysis to communicators worldwide.

PRophet was awarded PRovoke Media’s Innovation SABRE in 2023-2025, a 2024 Webby Award, and was included in PR News’ 2024 Tech Hotlist. PRophet is headquartered in New York City with offices in Washington DC, London, Cologne, Berlin, Zurich, São Paulo and Shanghai and is part of the Stagwell Marketing Cloud (SMC), a suite of data-driven SaaS solutions built for the modern marketer. Visit prprophet.ai to learn more.

Media Contact: 

Alyssa Bourne-Peters
PRophet
Alyssa.bourne-peters@prprophet.ai
+1 917 592 9795

AI-powered platform provides exclusive reach to 16M+ B2B professionals across 30 industry segments and 850+ accredited associations

DALLAS, May 13, 2025 /PRNewswire/ — Multiview, the leading B2B digital marketing agency part of the Stagwell (NASDAQ: STGW) global network, today unveiled Audienceview, the industry’s only self-service audience discovery platform for reaching association professionals. Built on 25 years of serving reputable and recognized professional associations, Audienceview’s exclusive audience segments maximize brand reach, relevance and revenue potential for Fortune 500 companies.

“The cost of overlooking association media is high in today’s crowded marketplace,” said Andy Keith, CEO of Multiview. “By directly reaching millions of association members, B2B brands stand to gain deeper penetration with hyper-relevant and exclusive professional audiences. Equally, we are proud to support our mission-based association partners and the crucial role they play in the economy.”

“Audienceview gives B2B marketers a self-service, autonomous platform with access to verified, high-intent audiences in some of the most important associations and communities in the world. This isn’t just a win for Multiview—it’s a major leap forward for the entire B2B ecosystem,” shared James Townsend, Stagwell EMEA CEO and Global CEO of Stagwell Brand Performance Network.

Audienceview stands out for its results-driven benefits and features:

• Open and flexible. Audienceview is open to explore and gives marketers, sales teams and media buyers the flexibility to build and activate media campaigns in minutes. Multiview’s client success partners, who hold deep and longstanding relationships with our association partners, work collaboratively with B2B clients to offer smart, customized solutions.
• Powered by artificial intelligence. Audienceview will analyze data across your website to recommend audience segments. Equipped with awareness of your brand, customers, products and solutions, our AI recommendation engine refines audience targeting and optimizes media spending.
• Convert high-value audiences into in-market customers. Browse an addressable universe of 16M+ B2B professionals across 30 industry segments and 850+ reputable and accredited U.S. associations.

“Partnering with Multiview has been essential to reach our audiences and support growing brand equity in the healthcare space. They’ve been a great addition to our omnichannel digital strategy,” said Valerie C. Johnson, Senior Marketing Manager, Baby & Child Care, Huggies Healthcare.

“Our longstanding partnership with Multiview has been a game-changer,” said Rachel Benedick, Chief Revenue Officer, Meeting Professionals International. “The consistent flow of quality brand advertisers has directly fueled our growth, bolstered our partner network and importantly, has extended our mission to connect the global meeting and event community. The Audienceview platform opens up a fantastic opportunity for MPI to get in front of a much larger audience, and we’re really excited about it.”

All Multiview and Stagwell clients will have access to Audienceview immediately. To book a free demo and consultation, visit www.multiview.com/audienceview.

About Multiview

Multiview is a leading B2B digital marketing agency that helps associations and businesses reach, engage and grow their most valued relationships. We uniquely combine B2B media expertise with first-party audience data to help clients and partners maximize their brand reach and revenue potential.

We’re proud to work with 850+ purpose-driven associations who are committed to creating awareness and advocacy for a better future, including the American Nurses Association, American Academy of Physician Associates and American Pediatric Society. We’re equally proud to shape the B2B future with global enterprises, including Abbott, Burns & McDonnell and Sanofi among others.

Multiview is a Stagwell portfolio company. To stay on top of the latest news and announcements from Multiview, follow us on LinkedIn.

Media Contact

Asha Gopalan Ramirez

VP, Marketing

aramirez@multiview.com

972.402.7011