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National Research Group
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A new battlefront in the Tech Wars heated up last week with Microsoft’s announcement and hands-on demo of new AI capabilities in its Bing search engine and Edge browser. Google quickly followed suit by announcing its own conversational AI in a blog post on Monday and at an event in Paris later in the week. This all comes on the heels of ChatGPT’s launch late last year, which eclipsed 1M users in 5 days and 100M in less than two months.
With all the buzz, we wanted to take a pulse on public opinion and understanding of this emergent technology, so we surveyed 1,000 US Consumers on Tuesday this week. Here’s what we found…
NEWS STILL BREAKING THROUGH
While last week felt like a whirlwind of announcements and media coverage, it’s important to keep in mind that news about AI-powered search is only just beginning to break through to the masses. 17% of those we surveyed said they had heard a “great deal” about AI-powered search recently, and 53% had heard at least “some.” That’s not bad one week in, but there’s a long way to go before companies build mainstream familiarity and understanding of the technology.
DON’T COUNT GOOGLE OUT
Last week did not go as well as Google likely hoped with many headlines focusing on Bard’s inaccurate assertion that the Webb Space Telescope was the first to capture images of an exoplanet and a tepid media response to the event in Paris. But one week’s headlines will not determine the long-term trajectory of who wins the race.

SO WHO HAS THE EDGE?
Disruptor or incumbent? Microsoft certainly has taken the initiative, having released a functional product that is already available to beta testers (and a lengthy waitlist to gain access). They also plan on investing $10 billion into OpenAI. Google is the overwhelming incumbent in the search space, commands vast resources, and has assembled a formidable team that has been working on this technology for many years. The public appears to be favoring Google’s incumbency at this stage.
59% of those who have heard about AI-powered search say Google is best positioned to successfully deliver the technology to market …compared to 13% for Microsoft
Time will tell how much that shifts in the coming weeks and months as familiarity with the companies’ offerings deepens, and more users get their hands on the technology.
Looking forward, consumer excitement is palpable
A lot remains to be seen, but consumer excitement for the technology is building.
71% of those who have heard about AI-powered search say they’re excited about using the technology and 92% say they believe it will change the way people use the Internet. Why? Improved ease and speed of finding information and improved accuracy and relevance of search results are the key benefits driving their excitement.

IMPLICATIONS
As we look ahead, a few thoughts on how this will play out from here…
Finding the Early Adopters
Which companies will effectively find the segments of the population that drive early adoption and help their products cross the chasm? Our data points to the usual suspects as early adopters: Younger consumers (ages 18-34) who skew male, those working full time (who perhaps see workrelated applications/benefits), and more affluent and educated consumers.
Managing Expectations
The potential for conversational AI is clear, but as we’ve already seen, it’s still a work in progress. The process of “deep reinforcement learning” that drives applications like ChatGPT will take time to mature and there will be missteps and inaccurate results in the interim. Continual improvements in accuracy while managing consumer expectations will be important to mass adoption.
Achieving Product-Market Fit
In addition to generating excitement and driving trial, products will need to identify the Jobs to Be Done that will have staying power. With seemingly limitless applications for AI-powered search, what jobs can the technology do for users that deliver the most real, sustained utility? Keying in on these use cases and building products that are optimized for these needs will be critical to gaining a competitive advantage.
Monetization
Even new technologies that find the early adopters and achieve productmarket fit aren’t guaranteed a sustainable path forward—think of AI-powered voice assistants, which have achieved widespread adoption, yet struggled mightily to monetize. How will companies effectively monetize conversational AI? Will they follow the ad-supported playbook that Google has mastered? What subscription- based models will emerge?
Bringing AI into the Light
Now that AI is maturing across a new threshold, and as ChatGPT, Bing and Bard bring multidimensional algorithms forward in a radically new way, there may be an opportunity to incorporate a new level of transparency, education, and understanding of all AI, including existing algorithms that are already deeply interwoven into daily life. This may happen organically, as new AI are introduced; perhaps there is also an opportunity to create distinct and meaningful AI personas for existing tools, with inherent consumer choice built into the experience.
Proceeding Responsibly
There’s been much written about the unintended consequences and potential abuses of AI. Ambiguous and misleading answers, the expression of embedded bias, and the propagation of ideological filter bubbles are all concerns. Conversational AI will almost certainly be a proving ground for the extensive work that Microsoft, Google, and others have put in to anticipate consequences and safeguard against abuses. Close partnership between companies, their users, third parties, and regulatory bodies to ensure a responsible approach will be essential to maximizing the potential benefits of this new technology.
Want to learn more?
Contact Nick.Crofoot@nrgmr.com
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Associate Strategy Director for Europe, Tim Hawes breaks down generative AI and gathers insights from teams at Assembly on ChatGPT and its applications.
Over the last two years, advancements in generative AI have been taking the world by storm, just check out some of the headlines:
Beethoven’s unfinished Tenth Symphony completed by artificial intelligence.
Why It’s So Hard to Resist Turning Your Selfies Into Lensa AI Art.
How a deepfake Tom Cruise on TikTok turned into a very real AI company.
ChatGPT passes exams from law and business schools.
Generative AI utilises machine learning to create new and unbelievably real digital content with minimal human intervention, leaving many questioning the ethical role this tech plays in our everyday lives. In practice, brands and marketers are assessing how these tools will impact their work and the future of their industries.
We spoke with some of the brilliant minds at Assembly to get their points of view and what they’re excited about when it comes to generative AI.
What can generative AI be used for, other than creating AI art of cats?
Tim Hawes, Associate Strategy Director for Europe: It has a tone of utility already and its rate of development is astounding. It seems like a new AI for “X” is released or posted every day. It can pretty much answer any question you throw at it (ChatGPT, that is). It’s like a chat-based Wikipedia in that regard. I’ve asked it to explain history, maths and random facts or even write some marketing headlines or code snippets. It can write recipes – which is what really kickstarted my renewed interest in it. I watched a video where a chef explains her preferences; type of meal and the bot outputs a full menu and instructions for a full Indian-inspired thanksgiving dinner.
Other than cats, it (DALL-E) can create some genuinely interesting art, some can come out looking a little uncanny valley-esque though, depending on what you ask it to generate. There are AIs for everything, theresanaiforthat.com is a database of many of them; I wouldn’t be surprised if an AI curated it. Because of the way that the ChatGPT is trained, it can recount any set of information it has ingested, merging sources together and creating ‘new’ text, depending on how you prompt it. You can even ask it to ‘speak’ in a particular mode or instruct it to take on a particular role.
So as far as “what else CAN a generative AI do?” with enough quality input I’d be asking “what can’t it do?”
Are there limitations with ChatGPT and similar tech?
Pedro Mona, Global Director Martech & Data: Two of the major factors limiting scale right now are server capacity issues and computing power – ChatGPT was down recently because half of LinkedIn were trying to access it at the same time. There are also organisations using ChatGPT to churn out essays and sell them to university students, granted the work was brilliant, however, the machine didn’t seem to understand the concept of referencing. So, plagiarism and duplicate content could certainly be an issue – which brings us back to my point on training models specific to clients and brands. On the topic of coding, it’s certainly got applications in shortening writing time but it’s essentially not much different from stealing code from the slew of libraries out there anyway – that’s what everyone already does.
David Hidasi, Senior Data Scientist: In the role of data science, it can help us to generate and fill holes in data as well as create basic functions and give us shortcuts for coding – which humans can then elaborate on and develop. We’re not there yet as far as relying on it end-to-end, there will always be some requirement for testing and human curation – given the pre-trained nature of the networks.
What does AI mean for marketers and brands?
Kristie Naha-Biswas, Head of Strategy & Planning for Europe: AI is pretty amazing, but frightening at the same time. The ability to produce content faster and more efficiently than humans may be appealing to brands or procurement as a new cost-efficient evolution in their marketing deployment, but there is one vital human component that this technology still lacks, which is empathy and emotion. Emotion is what makes art, in any form be that a painter or a musician, unique. Art is a human expression of emotion that cannot be replicated by AI, it is the artists’ personal experience and original thought that elicits an emotional response from their audience – do we love it or hate it. Advertising creative is no different. Emotionally led and real, insight driven ideas are what makes creative distinct so brands can stand out to build that critical mental availability vital to any successful brand formula. I think there is a future role for how we can use AI to drive greater personalisation of a piece of content, or messages from an overarching creative idea, or concept.
Pedro Mona, Global Head of Data and Martech: The way agencies and brands are going to win with generative AI is integrating it into human-assisted workflows – where maybe an analyst could work on one or two things at a time, now maybe its three or five at once! Training and integrating generative AI models into a brand, where it understands the tone – the voice of the brand – will take it much further to “on brand” content than its current public training models. I see big applications for content in this regard.
The most interesting part is testing human versus AI versus human + AI. In my previous experience producing predictive models for media performance, the human-assisted AI campaign won by a landslide – the input quality and the human context for the brand and therefore analysis bore the best results. While I don’t see it replacing search engines entirely (the ability to index up-to-date data isn’t there yet) it has wonderful applications for accessibility – text to speech rendering and explanation of advanced topics can have brilliant utility for the visually impaired, for example. Ultimately, I think it’s going to become the new standard, improve parallel workflows and companies that can utilise it in the context of their own brands. There will always be an element of human intervention in quality control and analysis that I don’t see going away any time soon.
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By: Aaron Kwittken, Co-Founder and CEO, PRophet
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When I launched PRophet in late 2020 I left behind both the ’comforts’ of agency life and the agency I founded. Fast-forward to 2023 and the road less traveled is now a digital super-highway destined to transform the PR industry as we know it, primarily using AI-driven technologies and techniques designed to make modern communicators more productive.
There’s been a lot of press lately about OpenAI’s ChatGPT. While mostly positive and exciting, some critics and naysayers claim the tool’s capabilities are overstated, while others worry that it could be the death knell of creativity by catalyzing complacency and plagiarism.
Some are comparing the rapid rise of ChatGPT to the introduction of the iPhone in 2007. One thing is certain, AI is arguably the most consequential innovation in modern history and is undeniably having a deeply profound impact on industries and facets of day-to-day life. For example, you can hire AI interns Aiden and Aiko; chat with any number of historical figures and celebrities that are living, dead, real or imagined through Character.AI; or hire a DJ through PlaylistAI. On a more serious note: thanks to researchers from MassGeneral, AI can accurately predict lung cancer risk in smokers and non-smokers up to six years into the future.
Microsoft, a major investor in OpenAI, has begun exploring ways to incorporate ChatGPT into its products, leading Google’s management to issue a “code red” and shift focus to developing AI products while laying off thousands of employees. In other words, shit is getting real.
So what does all of this mean for marketers, notably PR professionals and content creators? AI pierced the veil of doubt once upheld by a cabal of Luddites that dominated our industry. PR people who solely rely on or continue to tout their media relationships as their superpower will have the decision to make: become a fossil or become a communications engineer.
A communications engineer sits at the intersection of art and science. They create and manage narratives and drive audience engagement using data and insights to backstop their gut instinct. They build agile teams and fly-wheel tech stacks that deliver specific DIY solutions with minimal human involvement. They use software to find signals in the noise, sussing out and mitigating missiles of misinformation before they can cause harm. They are able to identify journalists’ interests before they make a pitch. And they use technology to generate first drafts of content like press releases, blogs, sticky headlines, crisis statements, bios and social posts.
They will not succumb to the once-dominant, winner-take-all industry tech heavyweights (you all know who I am referring to) who sell analog database systems replete with hackneyed, unfulfilled claims that everything can be done on one platform, from pitching to monitoring to attribution analyses. They see ChatGPT as just the beginning and are looking to continuously improve their performance and experiment with new generative AI models.
Adopting the mindset, tech stack and workflow of a communications engineer will future-proof PR professionals, agencies and brand teams alike. The future is now.
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We’re home from CES 2023 and abuzz with the latest tech powering the next chapter of modern marketing. Read on for three quick things you need to know about how technology will impact brand marketing this year. Reach out if you’d like to connect on any of these trends.
TECH RISING = DATA RISING
While the tech at CES is dazzling in its own right, the data it unlocks for brands is the true thought-provoker as we leave Vegas. Every tech advancement is generating fresh ways to capture first-party data from consumers. It’s on marketers to scope these technologies with a healthy mix of skepticism about privacy implications and eagerness about the ability to (more) seamlessly connect consumers to brands.
Watch this Space: Pinterest announced a new data clean room collaboration with LiveRamp and Albertsons as the latter seeks to build a retail media network.
Get Smart on Impact: Do Consumers Understand the Bargain of Digital Data?
THE THREE C’S
Whether it was ever-more integrated home devices, new content partnerships, or gifting modern travelers with free wifi, the power of truly connected brands to drive performance is clear. In the year ahead, marketers need to prioritize linking content, commerce, and community in order to effectively serve consumers and boost brand efforts. Tech companies learned “built it and they will come” is a bad way to engage consumers; marketers, too, need to focus on delivering the content consumers want, when they want it, and engage digital and IRl communities to power better experiences.
Watch this Space: Delta announces Delta Sync, a new chapter of connected travel.
Get Smart on Impact: How Warner Music Group is Preparing for Connected Consumers in 2023
TECH IS ABOUT TO HAVE A POLITICAL YEAR
TECH IS ABOUT TO HAVE A POLITICAL YEAR – The subtext on the convention floor this year was that tech is about to face increased scrutiny and possibly even regulatory action from governments around the world in the year ahead amid growing concerns that products and services are veering us closer to “1984” than 2023. Expect the industry’s practices around data privacy, competition, and content moderation to come under close examination and consider the reputational risks of marketing certain products or services if they are perceived as “bad tech.”
Watch this Space: How TikTok Became a Diplomatic Crisis
Get Smart on Impact: Mark Penn in Forbes on Twitter, TikTok, and the Year Ahead
🤖 Category Transformations
Check out the announcements from the past week we predict will drive the biggest vertical transformations in the year ahead.
- Automotive: Sony and Honda Afeela – a collaboration with Qualcomm that illustrates the future of in-car entertainment.
- Travel & Hospitality: Richtech Robotic’s ADAM is a boba-making robot that delighted attendees; Richtech’s robots are already deployed across restaurants and hotels.
- Media & Entertainment: TikTok and Vevo launch a new weekly show curating music videos from the top-trending songs on TikTok
- Luxury and Fashion: Paula Abdul’s IdolEyes Fashion Audio Glasses protect the eyes, let users take calls, and use the best in modern sonic tech to enhance music and content.
- Healthcare: Vivoo showcased its at-home urine test kit/app using machine learning to analyze test strips and serve up ‘wellness’ insights to users.
Live from the Stagwell Content Studio @ CES 2023
Stagwell’s Content Studio returned at CES, delivering behind-the-scenes interviews with C-Suite execs at the world’s most ambitious brands on the trends and transformations they’re tracking at CES.
In this episode, Qualcomm CMO Don McGuire and Stagwell Chairman and CEO Mark Penn share why artificial intelligence and augmented reality are the two trends to bet on in 2023.
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Specialty Media Business Unit from the Stagwell Marketing Cloud is Incubating New Connected Marketing Mediums and Inventory for Brands
NEW YORK and LAS VEGAS – Jan. 4, 2023 – Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced a Specialty Media business unit to create net new brand and performance inventory. The unit—part of the Stagwell Marketing Could—will build media formats that offer brands novel ways to reach, engage, and monetize key consumer segments across sports, travel, retail, news and dining.
“Stagwell is bringing new experiences to consumers whether they are at the stadium, in a restaurant or getting on an airplane. Along with these experiences come a wealth of creative marketing opportunities,” said Mark Penn, chairman and CEO, Stagwell. “Stagwell is at the forefront of these transformative technical innovations and new forms of richly targeted marketing.”
Shared Augmented Reality (AR) Platform for Stadiums: ARound, a first-of-its-kind fan engagement platform, is a new stadium-level augmented reality platform, already in use by the Minnesota Twins MLB team at Target Field and the Los Angeles Rams at SoFi Stadium. ARound uses 3D spatial computing to map large-scale venues and localize content to individual users, enabling attendees to see the same real-time 3D effects and participate in the same shared experiences. This is a new, connected marketing medium, enabling brands to reach fans at scale with stadium-wide AR games, contests, effects, and a remote experience amplifying the energy and excitement of gamedays.
QR Code-Powered Advertising Platform for Restaurants and Bars: Stagwell Marketing Cloud is developing an advanced digital out-of-home platform that directly integrates into digital menu and point-of-sale systems to serve contextual ads native to the customer’s experience. The platform provides brands with rich customer profiles and a new channel to place relevant, dynamic messages that complement the user’s current experience; for example, a promotional offer for a specialty cocktail designed to warm consumers during winter, a recommended wine to pair with the dinner meal, or an aperitif to complement dessert, generating rich first-party data in the process.
Media Marketplace for Travel: Stagwell’s Ink, the world’s leading travel media company, has launched “The Travel Marketplace,” a one-stop shop for brands to get unparalleled access to 5 million passengers a day. The new platform offers access to an unmatched portfolio of channels including airport TV screens, WiFi sponsorship, multi-channel digital and physical platforms, inflight entertainment, branded travel documents, targeted social media, and more. With exposure to international and domestic brands including United Airlines, Virgin Atlantic, JetBlue and others, 2,500+ screens across 90 North American airports via Stagwell’s ReachTV, and exclusive first-party passenger data to drive smart targeting, brands can now easily engage across diversified performance mediums that reach travelers at every stage of their journey.
Today’s commitment is part of a larger focus at Stagwell on transforming media solutions through impactful technology to be announced throughout CES. Further announcements will come from business agency GALE and global omnichannel media shop Assembly.
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Media Contact
Sarah Arvizo
pr@stagwellglobal.com
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CONTACT
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Headed to CES 2023? Before you board for Vegas, get smart with our top predictions for the technology and trends that will dominate the show and impact marketing transformation for the upcoming year. Stagwell will be on the ground sharing our vision for transforming marketing through impactful technology. Reach out if you’d like to connect.
ADS HERE, DATA EVERYWHERE
Expect every piece of consumer technology that debuts this year to (eventually) double as a marketing or media platform. Devices will continue to get smarter – and better at data collection. And new AR/VR layers will only multiply the potential ways for brands to show up in consumers’ lives.
Watch This Space: Plug into Thursday’s C-Space Keynote with Delta, Netflix, Instacart, Epic Games, and more: “Building Connection & Community in a Non-Stop World.”
Get Smart on Impact: Every Company is Now a Digital Marketing Company – Whether it Wants to Be Or Not
GENERATIVE A.I. IS THE DARLING OF THE SHOW
Expect every piece of consumer technology that debuts this year to (eventually) double as a marketing or media platform. Devices will continue to get smarter – and better at data collection. And new AR/VR layers will only multiply the potential ways for brands to show up in consumers’ lives.
Watch This Space: Plug into Thursday’s C-Space Keynote with Delta, Netflix, Instacart, Epic Games, and more: “Building Connection & Community in a Non-Stop World.”
Get Smart on Impact: Every Company is Now a Digital Marketing Company – Whether it Wants to Be Or Not
EXITING OUR “TECH AS ENTERTAINMENT” ERA
Expect every piece of consumer technology that debuts this year to (eventually) double as a marketing or media platform. Devices will continue to get smarter – and better at data collection. And new AR/VR layers will only multiply the potential ways for brands to show up in consumers’ lives.
Watch This Space: Plug into Thursday’s C-Space Keynote with Delta, Netflix, Instacart, Epic Games, and more: “Building Connection & Community in a Non-Stop World.”
Get Smart on Impact: Every Company is Now a Digital Marketing Company – Whether it Wants to Be Or Not
🤖 Category Transformations
We’re watching these sessions for vertical-transforming announcements at CES. Check back with us in a week for our POVs on their news:
- Automotive: Connected Mobility and the New Automotive Customer Experience
- Travel & Hospitality: Top Trends in Travel
- Media & Entertainment: Advertising’s New Normal: Unifying Streaming, Retail, and Identity in 2023
- Retail: AR and VR Go Shopping
- Healthcare: Data in the Age of Public Health Emergencies
Coming Soon: CES Content Studio
As thousands descend on Las Vegas for CES, Stagwell’s Content Studio returns to deliver behind-the-scenes interviews with business leaders across electronics, food and drink, luxury goods, media, sports, tourism and more. Hear from them on the trends and transformations they’re tracking at CES. Follow our LinkedIn and YouTube to keep up with the series as it publishes during CES.
Reach out at ces2023@stagwellglobal.com if you are an executive that would like an interview.
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Content Will Be Freely Accessible Via Online Channels
NEW YORK and LAS VEGAS – Dec. 21, 2022 – Stagwell (NASDAQ: STGW), is bringing its Content Studio to CES 2023, building on its successful debut at the Cannes Lions Festival of Creativity in June 2022. The Content Studio will be housed at the Stagwell booth in the Grand Lobby of the Las Vegas Convention Center (LVCC), 60488.
As thousands descend on Las Vegas for CES, Stagwell is democratizing access to some of the senior-most business leaders across marketing, electronics, food and drink, luxury goods, media, sports, tourism and more. Through the course of these candid conversations, executives will share perspectives on topics including:
- What are you doing to transform your business in the year ahead?
- What does impact mean to you?
- What technology do you think will spark the greatest transformation of your business in the next five years?
Over 15 leaders will join executives from across the Stagwell network in special conversation. Brands include:
- AB InBev
- Christie’s
- Fandom
- Group Black
- Las Vegas Convention and Visitors Authority
- Los Angeles Rams
- Lyft
- Magic Leap
- Minnesota Twins
- Qualcomm
- Sirius XM Media
- Warner Bros. Discovery Inc.
- Wells Enterprises (Blue Bunny, Bomb Pop, Halo Top)
- Zappos
For Access to Content
In line with its mission to democratize content at exclusive events, Stagwell will make the interviews available to anyone, anywhere, via online channels including YouTube, LinkedIn, and the website. To join the conversation, use #StagwellatCES across all platforms.
“I worked with Bill Gates on his CES keynote 20 years ago when he told the world that all entertainment would be delivered digitally, and here we are: there’s nothing you can successfully accomplish in business today without understanding technology’s role in how consumers view and interact with the world around them,” said Stagwell Chairman and CEO Mark Penn. “Virtually every consumer action and interaction is now online, and we’re excited to host these leaders who are leveraging data and technology to know these consumers well and meet them where they are.”
To Connect
Brand executives interested in participating in a Content Studio interview, and/or news organizations interested in obtaining this content for redistribution should contact ces2023@stagwellglobal.com to coordinate.
Journalists interested in participating in Content Studio interviews, or connecting with Stagwell Chairman and CEO Mark Penn, and/or leaders from the Stagwell Marketing Cloud or Stagwell network agencies, please contact pr@stagwellglobal.com.
About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
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PRophet becomes first comms tech company to empower users to hone their media interviewing skills with AI-powered, personalized and judgement-free feedback from Yoodli’s speech coach
NEW YORK, Nov. 30, 2022 /PRNewswire/ — PRophet, the first-ever AI-driven PR pitch platform built by and for PR professionals that predicts media interest and sentiment, today announced a partnership with Yoodli, an innovative AI-powered software platform which helps users improve media interviewing, public speaking, and communication skills using artificial intelligence. The partnership cements PRophet – a product from Stagwell (NASDAQ: STGW) – as the first-ever communications tech company to offer AI-generated analytics support to companies seeking to hone storytelling and earned media engagement.
With PRophet’s customized Yoodli platform, users will be able to receive judgment-free feedback on their performances during practice media interviews; the technology will denote trends in filler word usage, eye contact, body language, and more. Yoodli also allows users to practice for upcoming speaking engagements and provides real-time feedback during live event sessions. Additionally, Yoodli creates immediate transcripts and allows media trainers to show their clients an instant replay of speeches with actionable insights for future improvement.
“You can have the best communications platform in the world, but if you botch the interview, you miss the headline. Media training is a lost art – and as companies awaken to the power of earned media to drive growth, Yoodli’s platform is truly revolutionary,” said Aaron Kwittken. “Together, PRophet and Yoodli unlock real-time, AI-backed data for modern communicators, supplementing human instinct with insights to improve pitching and interview performance.”
Yoodli has already been endorsed as an AI-powered speech coach by world champions of public speaking, speech language pathologists, and hundreds of communications faculty at universities such as Harvard and the University of Washington. Toastmasters International recently announced that they were rolling out Yoodli’s AI training software with 300,000 members worldwide.
“If communication coaches are professional trainers, think of Yoodli as the medical report: we augment the work of media trainers, PR firms, and communication coaches by providing clients with objective data on how they speak,” said Varun Puri, co-founder of Yoodli. “Our partnership with PRophet is a big step in enabling PR professionals at agencies and in-house teams to improve, upskill, and scale their communications coaching with a proven, tech-based solution.”
PRophet is a flagship product within the Stagwell Marketing Cloud, a proprietary suite of SaaS and DaaS tools built for in-house marketers, spanning campaign ideation to activation and analysis. To learn more about the Stagwell Marketing Cloud, visit this link.
About PRophet
PRophet is the first-ever A.I.-driven data-as-a-service (DaaS) platform designed by and for the PR community that analyzes past stories to better predict future media interest and sentiment using natural language processing and machine learning. PRophet was founded by PR and marketing industry thought leader and serial entrepreneur Aaron Kwittken in 2020 with backing from political strategist, technologist and author Mark Penn, Founder, Chairman and CEO of Stagwell. To learn more about PRophet, please visit www.prprophet.ai or email sales@prprophet.ai to schedule a demo.
About Yoodli
Yoodli is an AI powered platform to help you improve your public speaking and communication skills without the pressure of an audience. Yoodli provides judgment-free analytics on your filler words, eye contact, pacing, monologues, and more. Corporate professionals, sales teams, and university students use Yoodli to get feedback on their everyday Zoom calls and to prepare for upcoming speeches and interviews. The platform is endorsed by Toastmasters International, World Champions of public speaking, and thousands of speech coaches and media trainers across the world. You can start using Yoodli for free at www.yoodli.ai
Yoodli was founded by Varun Puri and Esha Joshi in 2021 at the Paul Allen AI Institute in Seattle. Yoodli has been voted as the product of the day on Product Hunt and featured as one of the five hottest startups in the Pacific Northwest. The Yoodli team has raised $7M+ from investors including Madrona Venture Group, Cercano Capital, the Allen AI Institute, and others.
About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Media Contact
Adam Wise
KWT Global for PRophet
awise@kwtglobal.com
SOURCE Stagwell Inc.
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Stagwell to Host Content Studio, Floor Tours; Chairman and CEO Mark Penn Will Speak on the C Space Stage
NEW YORK and LAS VEGAS, Nov. 16, 2022 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, will attend CES 2023 hosted by the Consumer Technology Association (CTA)®, taking place Jan. 5-8, 2023 in Las Vegas. Stagwell experts and client partners will discuss transforming marketing through impactful technology across a variety of activations at the annual consumer technology expo.
“Stagwell transforms marketing through impactful technology, driving measurable outcomes for our clients’ businesses and for society at large,” said Stagwell Chairman and CEO Mark Penn. “Whether we’re building an app that fuels billions in revenue or designing a first-of-its-kind sustainable NFT platform, we’re excited to return to CES to celebrate the impact of technology.”
- Content Studio: Stagwell is again producing exclusive interviews with senior brand executives, focused on the technologies they expect to spark the greatest transformation in advertising and marketing over the next five years. The 15-minute 1:1 sessions will take place in Stagwell’s onsite content studio in booth 60488, in the Grand Lobby of the Las Vegas Convention Center (LVCC).
- Floor Tours: Brand executives are invited to attend 60-minute tours spanning the North and Central Halls of the LVCC, hosted by technology experts from across Stagwell. Attendees will hear expert evaluations of the products and services unveiled at CES that will have the biggest impact on brands and marketing opportunities in the year to come, particularly regarding creative and media buying.
- Mark Penn @CES: Penn will participate in the CMO Insights C Space Program on Wednesday, Jan. 4 at 2:50 p.m. He will join a panel on the impact of data and personalization, featuring brand leaders and technologists working at the intersection of technology and marketing to define the standards around consumer data.
If you are a brand executive interested in participating in a Content Studio interview or attending a floor tour, please email Ces2023@stagwellglobal.com for further information as space is limited.
If you’re a journalist interested in connecting with Mark Penn, Stagwell corporate leaders, or executives from Stagwell agencies in attendance, please email pr@stagwellglobal.com.
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Media Contact
Sarah Arvizo
pr@stagwellglobal.com
SOURCE Stagwell Inc.
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Los Angeles Rams and ARound Introduce the Next Generation of Stadium Augmented Reality, Sponsored by SoFi
ARound Expands Stadium-Wide AR With Addition of In-Venue Broadcast Integration on SoFi Stadium’s Infinity Screen, In-Home Fan Experience; SoFi Signs on as First ARound Brand Sponsor
LOS ANGELES and NEW YORK – Dec. 5, 2022 – The Los Angeles Rams are introducing a new fan-focused technology experience at the stadium and at home. Debuting at yesterday’s game, fans at SoFi Stadium were the first to experience shared augmented reality (AR) in an NFL game with the launch of ARound, a next-generation fan engagement platform designed to enhance gameday fun with live, real-world AR experiences, sponsored by SoFi, digital personal finance company and SoFi Stadium naming rights partner. First launched in August with the Minnesota Twins, ARound expanded its platform to include in-venue broadcast integration as well as an at-home AR experience.
ARound, part of the Stagwell Marketing Cloud, uses 3D spatial computing to localize content to individual users throughout the venue, enabling SoFi Stadium’s 70,000 attendees to see the same real-time 3D effects and participate in the same shared experiences. Using the ARound Stadium app, fans point their smartphone at the field to open up a universe of AR effects, interacting with the physical venue and fellow fans in real time. ARound and the Rams have taken shared AR several steps further through new fan experiences custom to the Rams and to the NFL:
- Infinity Screen AR: Fans can view effects like “Rampede” and “Make Noise” come to life on the Rams’ state-of-the-art 70,000-sq. foot videoboard, The Infinity Screen, with AR experiences incorporated into the gameday production in real time, such as when a touchdown is scored or when the team takes the field.
- Players in 3D: Key player callouts including Aaron Donald, Bobby Wagner, Cooper Kupp, Jalen Ramsey, Matt Gay, and Matthew Stafford are featured through special effects, making their personalities larger than life.
- The Best Seat in the House, At-Home AR Experience: Fans can join the gameday festivities and contests through a life-size virtual stadium experience from their homes, mirroring what’s happening during the game at SoFi Stadium.
- SoFi: Official ARound Sponsor: Opening the door to this new, connected marketing medium, digital personal finance company and SoFi Stadium naming rights partner SoFi has signed on as ARound’s first platform partner with stadium-wide AR games, contests, effects, and a remote experience amplifying the energy and excitement of Rams gamedays and the SoFi brand.
“We are thrilled to team with ARound and SoFi to incorporate AR into gamedays at the Rams House in unprecedented ways,” said Marissa Daly, VP & GM, Los Angeles Rams Studios. “This experience is a continuation of the game-changing ways we’ve partnered with SoFi at SoFi Stadium and across Los Angeles to elevate the fan experience on gamedays and beyond.”
“Fans come to the stadium to feel closer to the game, to the players, and to other fans. We developed ARound to enhance those feelings through highly immersive and interactive AR experiences that complement the action on the field,” said Josh Beatty, founder and CEO, ARound. “And with products like Apple and Google AR Glasses already in development we’re excited to open up the living room to blended TV experiences we know are the future of broadcast entertainment.”
“At SoFi, we pride ourselves on being at the forefront of innovation to create seamless experiences for our members, all while fulfilling our mission of helping our members achieve financial independence,” said Lauren Stafford Webb, CMO, SoFi. “We are proud to sponsor ARound’s first-of-its-kind technology for Los Angeles Rams fans at the iconic SoFi Stadium to make their experience even more spectacular.”
Journalists interested in covering the Rams launch can access the press kit here.
About ARound
ARound is a first-of-its-kind stadium-level shared augmented reality platform and is part of the Stagwell Marketing Cloud, a proprietary suite of SaaS and DaaS solutions build for the modern marketer. ARound keeps audiences engaged by capturing their attention through immersive, interactive and shared experiences with fellow fans across the venue. Where other AR products offer isolating, singular experiences, ARound’s massive multi-user AR – which uses 3D spatial computing to localize content – redefines what it means to be part of a connected fan experience. It was the winner of Stagwell’s annual innovation competition which invests in new product ideas proposed by the network’s 13,000+ employees. ARound and the Stagwell Marketing Cloud are a part of Stagwell (NASDAQ: STGW), the challenger network build to transform marketing.
About Los Angeles Rams
The Los Angeles Rams – Los Angeles’ original professional sports team and Super Bowl LVI Champions – stand as one of the oldest franchises in the National Football League and since its founding in 1937, have garnered four World Championships and sent 30 of its members to the Pro Football Hall of Fame. As a professional sports team, the organization is committed to be a valuable civic partner and serving the greater Los Angeles area 365 days a year. The Rams play their home games at SoFi Stadium, which is located at Hollywood Park, a 298-acre sports and entertainment destination being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke in Inglewood, CA.
About SoFi
SoFi helps people achieve financial independence to realize their ambitions. Our products for borrowing, saving, spending, investing and protecting give our over four million members fast access to tools to get their money right. SoFi membership comes with the key essentials for getting ahead, including career advisors and connection to a thriving community of ambitious people. SoFi is also the naming rights partner of SoFi Stadium, home of the Los Angeles Chargers and the Los Angeles Rams. For more information, visit SoFi.com or download our iOS and Android apps.
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