NEW YORK CITY, NY / ACCESS Newswire / March 16, 2026 / Stagwell (NASDAQ:STGW), the challenger network transforming marketing through AI, today released its 2025 Annual Report highlighting a record year of net new business, exceptional client work, and cutting-edge AI development and adoption. Download the full report here.
Alongside the Annual Report, Stagwell published a showcase of standout AI work from across its agencies and products, highlighting innovative experiences and projects for Amazon Ads, Afterpay, Google, Lenovo, Samsung, Salesforce, Qualcomm, and many more.
“At Stagwell, we’re embedding AI across our business to stay ahead in the AI revolution, and our 2025 report makes it clear that we are a winner in the age of AI,” shared Stagwell Chairman and CEO Mark Penn. “In an industry of behemoths, legacy players distracted by restructuring and mergers, we have stayed focused – doubling down on offering clients our unique blend of leading capabilities, best-in-class talent, and technology.”
2025 Highlights:
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Aggressively adopting AI across our business: Stagwell invested heavily in proprietary platforms, products, and partnerships that operate where marketers already work. This includes The Machine, marketing’s first agentic operating system built by Code and Theory, and reinforced through a landmark partnership with Palantir that combines Foundry – Palantir’s enterprise data and analytics platform – with The Machine’s orchestration layer and The Marketing Cloud’s propriety ID Graph.
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Acceleration in AI-powered tool development for self-service marketers: Stagwell continued to invest in The Marketing Cloud, building AI-enabled tools for self-service marketers, which grew 34% organically in 2025 including more than 41% growth in the fourth quarter. Tools within The Marketing Cloud grew exponentially, including BERA posting 73% net revenue growth in 2025, and UNICEPTA posting 168% organic net revenue growth in the fourth quarter.
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Delivering exceptional work for clients using AI: Agencies within the Stagwell network used AI to create outstanding work for clients across all capabilities.
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Marketing Services: AI transformed production and personalization, automating complexity, scaling creativity, and driving measurable brand impact without proportional increases in cost.
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Digital Transformation: AI embedded directly into client workflows, turning data into content, eliminating manual processes, and improving efficiency and digital engagement at scale.
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Media & Commerce: Agencies adapted performance for an AI-first discovery economy, making brands legible, optimizing conversion with agentic media systems, and scaling cultural impact globally.
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Comms & Advocacy: AI-powered tools and grassroots initiatives expanded targeted outreach and increased brand visibility across industries.
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“Looking ahead, we’re poised to achieve transformative growth in 2026 and strengthen our position as a leader redefining marketing through AI,” added Penn.
Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this document that are not historical facts, including statements about the Company’s beliefs and expectations, technological leadership and differentiation, future financial performance, future growth and prospects, including the Company’s revenue targets and anticipated benefits of the Company’s strategies, including with respect to artificial intelligence, constitute forward-looking statements. Forward-looking statements are based on current assumptions that are subject to risks and uncertainties that may cause actual results to differ materially from the forward-looking statements, including but not limited to the risks and uncertainties discussed in Item 1A-Risk Factors and the section entitled “Forward-looking Statements” in the Company’s Annual Report on Form 10-K for the year ended December 31, 2025, filed with the Securities and Exchange Commission (the “SEC”) on March 13th, 2026, and accessible on the SEC’s website at www.sec.gov. Therefore, you should not place undue reliance on such statements. Forward-looking statements speak only as of the date they are made, and the Company undertakes no obligation to update any of them in light of new information or future events, if any.
About Stagwell
Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
IR Contact:
Ben Allanson
IR@stagwellglobal.com
Press Contact:
Maggie Axford
PR@stagwellglobal.com
Partnership unlocks access to one of the world’s most powerful mobile platforms, enabling Stagwell clients to reach audiences with greater precision and efficiency
NEW YORK CITY, NY / ACCESS Newswire / March 10, 2026 / Stagwell (NASDAQ:STGW), the global challenger network transforming marketing through AI, today announced a strategic partnership with AppLovin that brings AppLovin’s advanced mobile advertising platform, Axon, into Stagwell’s media offering, providing clients with enhanced transparency, measurement, and reporting tools for smarter, highly effective mobile campaigns.
Axon by AppLovin is a leading mobile marketing platform, reaching over a billion users every day across mobile apps and connected TV. With a large network of top-ranked gaming apps and a proprietary AI engine for real-time ad optimization, it is one of the most influential platforms in mobile and performance advertising. Through the partnership, Stagwell clients will gain access to a billion potential customers that are highly engaged inside mobile games.
“AppLovin’s platform offers powerful reach and performance capabilities for our clients looking to drive measurable outcomes in mobile environments,” said Mark Penn, Chairman and CEO of Stagwell. “This partnership aligns with Stagwell’s broader focus on AI-powered marketing, pairing its performance-driven approach with AppLovin’s machine learning-driven platform.”
In addition to enhanced reporting and optimization tools, Stagwell clients will also receive platform support across setup and optimization, creative best practices, and vertical-specific campaign execution. These resources will help clients get the most out of the platform and deepen AppLovin’s engagement with global brands and agencies across Stagwell’s network. Looking ahead, the companies also plan to collaborate on future joint marketing initiatives and industry events.
About Stagwell
Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
PR Contact
Madi Wick
pr@stagwellglobal.com
New media solution enables brands to win discoverability, visibility, positive sentiment, and outcomes across major AI systems
NEW YORK, NY AND LONDON, UK / ACCESS Newswire / March 2, 2026 / Stagwell (NASDAQ:STGW), the global challenger network transforming marketing through AI, today announced the global launch of Stagwell Search+, the industry’s first agentic platform for AI Search experiences. Built by Assembly, Stagwell’s global omnichannel media agency, in partnership with Emberos, the operating system for AI visibility, Stagwell Search+ is a category-defining solution to master the transition from traditional search engines to AI search experiences.
As Large Language Models (LLMs) increasingly mediate how people discover, compare, and choose, Stagwell Search+ helps brands optimize not just for clicks and traffic, but for a new era of search where AI guides decisions and the goal is to be chosen. The solution combines an agentic platform with a differentiated framework that improves a brand’s discoverability, visibility, sentiment, and outcomes in AI Search. Unlike existing industry solutions that treat this as an SEO adjustment, Stagwell Search+ is the first built on the understanding that this is a paid, owned, earned and shared media challenge that demands a system, not simply another stack of isolated channel tactics. Stagwell Search+ unifies four core capabilities for brand performance in AI Search:
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Audit, Assembly’s AI search product, understands and assesses a brand’s activation maturity across media channels.
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Then Assembly’s AI search intelligence layer utilizes Emberos’ unique AI agents to measure discoverability, visibility and sentiment across generative surfaces.
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Combined, the output gives teams the exact strategies to implement a unified, cross-channel system that influences how AI models understand and recommend brands.
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Through continuous measurement and experimentation, Search+ compounds learning and strengthens brand performance over time.
Assembly clients are already adopting Stagwell Search+’s early model and have proven impact in early deployments, including:
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+57% increase in visibility in AI Overviews for a software client.
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+34% increase in revenue from AI-powered search transformation with a global technology client using AI Max, a paid search campaign type in Google Ads, for Search Ads.
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+27% average incremental lift from Search+ system-based activation.
“Stagwell Search+ solves the ‘data-to-execution’ gap that plagues existing tools and delivers best-in-class solutions for clients by enabling them to act on AI search insights in real time with clear results. Building on the launch of The Machine, marketing’s first agentic operating system, this latest development for the media sector continues Stagwell’s momentum as an AI winner,” said Mark Penn, Chairman and CEO of Stagwell.
“The front door of the Internet has changed. LLMs are now how people discover products and make buying decisions. Stagwell gets that-and we’re excited to partner with them to bring Emberos’ AI agents and AI Brand Orchestration infrastructure to their clients so they can win where it matters most,” said Justin Inman, Founder & CEO at Emberos.
This solution comes after a strong year of momentum for Stagwell in AI following the launches of NewVoices.ai, The Machine and Agent Cloud. Assembly also continues to win industry recognition as a global leader in AI-powered performance, including being named Microsoft Advertising Partner of the Year and widely recognized by Google for its AI-first search leadership.
For more information, visit: https://stagwellsearchplus.assemblyglobal.com/
About Stagwell
Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
About Assembly
Assembly is a global omnichannel agency built for brands that want a more modern approach to building brands that perform. Backed by the Stagwell network, we are a literal assembly of data, talent, and technology built to unlock smarter, faster, and better-performing outcomes from the bottom up -not the top down. Curious, collaborative, and driven by change, we are an agency of builders who believe the better the experience, the better the performance. We don’t see brand and performance as an either/or. For us, it’s always both. The +\ symbol in our logo, known as the ORAD, represents this mindset. It’s a mark of how we think, how we build, and how we deliver results across the full funnel. Assembly’s foundation is built on three core elements: our purpose-built STAGE Experience Engine, the strategic product it powers-Brand Performance Planning (BPP) – and an organizational design built for speed, depth, and the demands of modern marketing. Together, they enable us to build better brand experiences that reimagine how brands connect, engage, and grow across data, tech, media, creative and commerce. With over 3,000 experts in 44 offices worldwide, Assembly delivers full-funnel solutions that help the world’s most ambitious brands perform. Learn more at assemblyglobal.com.
About Emberos
Emberos is the operating system for AI visibility. The platform enables studios, enterprises, and consumer brands to see how they appear inside major AI systems, monitor visibility shifts in real time, predict demand, and quantify impact across multiple industries. Learn more at https://www.emberos.ai/
Contact
Quinn Werner
PR@stagwellglobal.com
Originally Released On
Contact:
PR Contact:
Alyssa Bourne-Peters
PR Director, North America
Alyssa.Bourne-Peters@themarketingcloud.com
+1 917-592-9795
New specialized AI agents from Limbik and Glystn, enhanced model support, and platform improvements accelerate adoption
NEW YORK CITY, NEW YORK / ACCESS Newswire / February 27, 2026 / The Marketing Cloud, a Stagwell company (NASDAQ:STGW), today announced significant expansions to Agent Cloud, its secure AI-driven, unified platform that simplifies access to the world’s leading AI tools and purpose-built marketing assistants. Since its October 2025 launch, Agent Cloud has expanded AI integrations and enterprise controls while driving real impact, growing monthly agent interactions by 30% to more than 25,000 per month, supporting 500+ custom built agents, and increasing daily engagement time by 25%.
Building on Agent Cloud’s debut with leading AI partners including OpenAI’s ChatGPT, Anthropic’s Claude, Google’s Gemini and creative models NanoBanana and Veo, as well as xAI’s Grok, the latest updates address critical enterprise needs while expanding Agent Cloud’s specialized capabilities through strategic partnerships with leading AI companies Glystn, Limbik, Parallel, and Walt AI, alongside major platform enhancements that improve user experience and administrative control.
Agent Cloud now features newly launched AI integrations designed for advanced marketing intelligence:
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Glystn Social Intelligence – Converts scattered social media signals into clear, actionable insights by analyzing real conversations from TikTok and Instagram, uncovering emerging cultural and consumer trends through semantic searches and identifying the specific creators driving trend spaces
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Glystn Creator Discovery – Enables comprehensive creator search and analysis across TikTok and Instagram through conversational queries, analyzing content, engagement patterns, and authenticity while vetting creators for brand safety considerations and competitor partnerships
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Limbik Resonance Agent – Leverages six years of behavioral data across 6,600+ audience segments in 60+ countries to predict message resonance in real-time, often delivering insights within 10 seconds
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Parallel AI Deep Research Integration – Transforms complex research queries into comprehensive, analyst-grade intelligence reports through automated web exploration and multi-step synthesis with inline citations and confidence metrics, delivering actionable insights on competitors and industry trends within minutes
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Walt AI Database Intelligence Integration – Unlocks client data and marketing databases for instant insights through natural language queries powered by ReasonBase™ semantic layer technology, enabling questions like, “Which campaigns drove the highest ROI last quarter?” with accurate answers and deterministic SQL generation across platforms like Snowflake and BigQuery
Other platform improvements include comprehensive budget management with organization-level caps and role-based spending controls, alongside significant user experience enhancements including universal model switching that allows seamless transitions between Claude, OpenAI, Gemini, and Grok while preserving conversation context, plus universal file support for documents across all models.
“These advancements represent our commitment to continuous innovation based on real user needs,” said Elspeth Rollert, CEO at The Marketing Cloud. “Since launch, we’ve seen tremendous user adoption across the marketing spectrum, especially from agencies who need both specialized AI capabilities and enterprise-grade controls. Agent Cloud continues to be the platform that combines leading AI models with the security and flexibility that modern marketers require to drive outcomes.”
“Agent Cloud has been pivotal in advancing our AI transformation,” said Brent Diggins, Managing Director of Performance+Intelligence at Allison Worldwide. “Its flexible, enterprise-grade platform with robust governance and ethical safeguards has enabled us to accelerate workflows, boost productivity, and meet the evolving needs of our teams and clients worldwide. The ability to build and deploy custom AI assistants makes Agent Cloud a true differentiator.”
Agent Cloud enhancements are available immediately to existing users, with new specialized agents accessible through the platform’s unified interface. To learn more and request a demo, visit www.themarketingcloud.com.
About The Marketing Cloud
The Marketing Cloud (formerly Stagwell Marketing Cloud) is a data-driven suite of AI-powered SaaS and service solutions built for the modern marketer. Powered by proprietary data and advanced tools spanning research, communications, creative, and media, it enables organizations to achieve measurable business outcomes by making smarter decisions, faster. The Marketing Cloud was born out of Stagwell’s (NASDAQ:STGW) award-winning network, known for delivering creative performance for ambitious brands.
About Stagwell
Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
Media Contact:
Alyssa Bourne-Peters
PR Director, North America
Alyssa.Bourne-Peters@themarketingcloud.com
+1 917-592-9795
New Powerhouse Collective Established to Help National Brands Win Between the Coasts
DETROIT, MICHIGAN / ACCESS Newswire / January 29, 2026 / Today, leading Stagwell (STGW) agencies Doner and Colle McVoy joined forces to form DonerColle Partners, created to serve the brands that move America.
As the Midwest emerges as the demographic and cultural center of today’s consumer landscape, DonerColle Partners is strategically positioned to help brands connect where it matters most. Unifying operations across more than 500 employees in Detroit, Minneapolis and Chicago, the partnership is built on a foundation of modern creativity and is grounded in a genuine understanding of the people and places that drive American business. Geographically and fundamentally, DonerColle Partners is poised to more effectively and authentically relate to and embrace the sensibilities of everyday Americans who are often overlooked or disregarded by coastal agencies.
“These agencies have a proven ability to combine mainstream marketing with modern techniques and strong client relationships that drive real results,” Stagwell chairman and CEO Mark Penn said. “Together, we’re creating a combined offering that honors that legacy while embracing the future, leveraging AI, modern marketing and an informed perspective of the communities and consumers that shape America.”
Doner and Colle McVoy will maintain their unique identities and client relationships under DonerColle Partners. Structured as a strategic alliance rather than a merger, the arrangement preserves the specialized expertise and culture that have made each successful while enabling deeper collaboration, broadened creative capabilities, scaled media offerings and state-of-the-art production studios. The enhanced offering will be led by Jessica Henrichs as CEO and David DeMuth as executive chairman.
“The Midwest isn’t just where we’re based; it’s who we are. There is a sense of pride and a work ethic that shows up with purpose every day,” said DeMuth. “It’s a place where people care more about doing the right thing than getting credit for it. That spirit drives how we show up for each other, for our clients and for the brands we help build.”
Doner is known for its strategic acumen, award-winning work and integrated production studios across retail, CPG, automotive, consumer services, technology and health care brands, and is a recent two-time “A-List” winner. Colle McVoy, a recent national “Agency of the Year” honoree, adds strength in media, design, PR and integrated campaign execution, particularly across CPG, QSR, home, lifestyle, retail and agriculture categories.
“This partnership is about more than strength and scale,” said Henrichs. “We’re rethinking how agencies can come together to better deliver for America’s most iconic brands. We’re creating a partnership that’s agile, ambitious and deeply rooted in the values that matter most to clients today.”
DonerColle Partners’ client roster includes Stellantis, The UPS Store, Dairy Queen, La-Z-Boy, The Coca-Cola Company, 3M, Hackensack Meridian Health, Perdue Farms and McCormick & Company, among other major brands. The integration will begin immediately, with a phased rollout of combined operations, teams and branding throughout 2026.
About DonerColle Partners
DonerColle Partners is a newly combined Stagwell (STGW) partnership formed from two leading Stagwell agencies, each with 90 years of history. Grounded in a shared belief that great work comes from strong relationships, the partnership combines deep roots with modern marketing expertise across strategy, creative, media and digital, including AI-enhanced content development, insight generation and measurement. Built for the brands that move America, DonerColle Partners blends insight, craft and innovation to help brands connect meaningfully with people and drive lasting growth. To learn more, visit donercolle.com.
About Stagwell
Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at stagwellglobal.com.
CONTACT:
DonerColle Partners
Konnor Schmaltz
konnor.schmaltz@collemcvoy.com
Partnership aligns premier creator platform with leading AI marketing network to give brands access to the world’s most influential Creators, premium storytelling, and fandom at global scale
NEW YORK, NY and LOS ANGELES, CA / ACCESS Newswire / January 22, 2026 / Spotter, the leading creator platform powering the next generation of entertainment, and Stagwell (NASDAQ:STGW), the global challenger network transforming marketing through AI, today announced a strategic partnership to bring premium creator-led media into the core of modern marketing.
The partnership connects Spotter’s curated network of top long-form Creators with Stagwell’s global marketing network, enabling brands to move beyond one-off influencer activations and into sustained, high-impact creator-led programming.
Spotter contributes a premium creator content solutions and media network built on long-term partnerships with the world’s most influential Creators. Its proprietary licensing, analytics, and distribution infrastructure allows brands and agencies to engage creator-led media with the rigor, transparency, and scalability of modern television, while preserving the authenticity and cultural relevance that drive fandom.
Stagwell brings a global network of 70+ entrepreneurial agencies, deep brand-building expertise, and AI-powered marketing capabilities that integrate strategy, creative, media, and technology. This partnership enables Stagwell clients to activate creators earlier in the ideation process and connect creativity with measurable performance at scale.
“As Creators build the next generation of entertainment studios, brands need a credible, scalable way to work with creators as long-term partners,” said Aaron DeBevoise, Founder and CEO of Spotter. “Spotter brings that infrastructure to Stagwell, with a high-touch model built to solve brand challenges through access to top Creators backed by proprietary insights, brand-safe execution, and measurable results.”
“This partnership strengthens our cutting-edge AI solutions for influencer marketing,” said Mark Penn, Chairman and CEO of Stagwell. “By embedding creator-led media directly into our team’s workflows and RFPs, we’re empowering our agencies to deliver more authentic and effective solutions for clients.”
The two companies are already finding ways to activate alongside one another, including Stagwell joining Spotter’s annual Creator Summit in Montana earlier this month, bringing together 30 of the world’s top Creators for collaboration, ideation, and long-term brand planning.
About Spotter
Spotter is the leading platform powering the next generation of entertainment by connecting brands to the world’s most engaged Creator-led media and the most passionate fan communities at scale. Founded in 2019, the company provides creators with flexible capital and high-impact advertising solutions that help them produce and scale hit programming. Through deep, long-term partnerships, Spotter licenses content, unlocks predictable revenue for creators, and delivers premium storytelling opportunities for brands across culture.
Spotter Ads connects brands to premium creator-led media through proprietary performance data and audience insights. Generating more than 88 billion monthly watch-time minutes, with 71% on CTV, Spotter offers advertisers a transparent, brand-safe, and scalable alternative to traditional TV, powered by the most influential creators in the world.
About Stagwell
Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
Contacts:
NEW YORK CITY, NEW YORK / ACCESS Newswire / January 20, 2026 / Stagwell, the global challenger network transforming marketing through AI, today announced the launch of Quarter Creek Ventures, a new incubator fund designed to fund and scale bold product and business ideas across adtech, AI implementation, and AI-enabled marketing services. Quarter Creek Ventures will provide capital, expertise, and market access to help innovators turn ambitious concepts into viable businesses.
Participants selected by Quarter Creek Ventures will receive:
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Seed funding to accelerate product development and market entry
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A founder-friendly ownership structure in which founders retain a majority stake while Stagwell actively supports scaling the business through access to its enterprise clients, capital, and infrastructure
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Hands-on mentorship from Stagwell’s senior leaders
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Operational support including strategy, design, technology, and go-to-market execution
“Breakthrough ideas rarely come from playing it safe,” said Mark Penn, Chairman and CEO of Stagwell. “As the global challenger network, we’re focused on building best-in-class products and fostering talent that push the industry forward and advance our broader vision for transforming marketing through AI.”
With the establishment of this new fund, Stagwell will build upon its past success incubating new business units, such as Targeted Victory, to continue providing growth capital and strategic expertise for exceptional startups and products.
The incubator will operate on a rolling basis with cohorts selected throughout the year. Applications for the first cohort are open. To submit an idea, email quarter.creek.ventures@stagwellglobal.com.
About Stagwell
Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
Contact
Kara Gelber
PR@stagwellglobal.com
Samardzija to serve in this new role while continuing role of Stagwell’s Chief Data and Platforms Officer
NEW YORK CITY, NEW YORK / ACCESS Newswire / January 7, 2026 / Stagwell (NASDAQ:STGW), the challenger network built to transform marketing, today announced it is unifying leadership of its media and commerce companies under Slavi Samardzija. Samardzija will continue his role as Stagwell’s Chief Data and Platforms Officer while serving as the network’s first Global Chair, Media and Commerce. This news follows the appointment of Zac Moffat as Global Chair, Communications and Advocacy, as announced last month.
In this new role, Samardzija will oversee the media and commerce agencies including Assembly, Business Traveler, Crispin, GALE, Goodstuff, Ink, Kenna, Locaria, and Multiview. This group vertical represents last twelve month net revenues of approximately $600m and over 3,500 employees across the world.
“Slavi brings over 25 years of experience in data and technology that will be foundational to our holistic data and platform strategy moving forward,” shared Mark Penn, Chairman and CEO, Stagwell. “As digital transformation and intelligent platforms continue to reshape our industry, Slavi is uniquely positioned to lead this next chapter for us.”
“Clients are looking for partners who can connect data, media, and commerce seamlessly across the entire customer journey. I’m excited to work across our Media and Commerce division to bring greater alignment, unlock the full power of our capabilities, and deliver more impactful, measurable outcomes for clients around the world,” said Slavi Samardzija, Global Chair, Media and Commerce and Chief Data and Platforms Officer of Stagwell.
Samardzija will continue to report to Stagwell Chairman and CEO Mark Penn.
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
Contact:
PR@stagwellglobal.com
AI-native platform turns existing marketing stack into an intelligent system that learns from every campaign
LAS VEGAS, NV / ACCESS Newswire / January 5, 2026 / Stagwell (NASDAQ:STGW), the challenger network built to transform marketing, today announced the launch of “The Machine,” marketing’s first agentic operating system. Built by Code and Theory, Stagwell’s digital transformation agency and Adweek’s Most Innovative Agency of the Year, The Machine doesn’t replace marketers’ tools; it makes them more effective and predictive.
The Machine enhances the data systems and tools marketers already use, including Figma, Slack, Teams, Adobe, and performance dashboards. The Machine turns disconnected workflows into a unified system powered by AI agents and amplified by Stagwell’s agencies, products and data. With The Machine, every brief, creative asset and media plan feeds a system that learns, adapts and compounds. Each campaign makes the next one faster, smarter and more effective.
“The launch of The Machine, combined with our recent release of newvoices.AI and strategic partnerships with Palantir and Gradial, marks another milestone in cementing Stagwell as a leader in marketing AI,” said Mark Penn, Chairman and CEO of Stagwell. “This moment underscores Stagwell’s ability to deliver best-in-class solutions for clients and lead the industry through the AI era.”
“Most marketing AI tools ask you to rip out your infrastructure and start over,” said Dan Gardner, Founder and Chairman of Code and Theory. “The Machine does the opposite. It works where you work, improves and AI enables the tools you already use, and transforms existing operations into an agentic system. That’s the shift from isolated tools to a unified operating system.”
Code and Theory clients are already adopting The Machine’s early model. Stagwell will offer demos of The Machine at CES January 6-9 at booth #L2-P2, where attendees will see real use cases across the marketing organization, including:
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Cross-functional orchestration: Strategy, creative, production and media work from shared intelligence rather than siloed handoffs, reducing friction and accelerating time to market.
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Intelligence in context: Mini-Machine plugins directly into the tools marketers already in use, eliminating app-switching and workflow friction.
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Unified strategic spine: The Machine connects brand strategy, creative production and media performance into a single source of truth, ensuring every new campaign builds on what has already been learned.
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Creative content production at scale: AI-assisted workflows maintain brand integrity while dramatically increasing output velocity.
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Real-time tracking: Feeds into creative and strategic decisions, creating a closed loop where optimization happens continuously.
The Machine represents the culmination of Code and Theory’s work transforming marketing operations for enterprise clients including Qualcomm, TIME, Stanley Black & Decker, Henry Schein and T. Rowe Price. The agency’s historic 2024 included 11 top industry recognitions from Fast Company, Adweek, Ad Age, the ANA, Digiday, Campaign and the Shorty Awards.
“Clients have been asking for a solution that connects people, content, data, and technology to truly realize the value of AI, and The Machine delivers just that,” said Michael Treff, CEO of Code and Theory. “We’ve turned marketing operations into a unified system rather than a collection of tools to enable marketers to embrace the next phase of AI transformation.”
The Machine will be available for enterprise deployment in Q1 2026.
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
About Code and Theory
The Code and Theory Network is the only technology and creative network with a balance of 50% creative and 50% engineers. Our unique makeup makes us the place where CMOs, CTOs and CIOs come together to drive results for their businesses. We partner with our clients to redefine what is possible to create lasting impact and drive long-term growth. Part of Stagwell, Code and Theory offers a global footprint and the capabilities to work across the entirety of the customer-facing journey, and implement the technology that powers it. The network includes the flagship agency Code and Theory as well as Kettle, Instrument, Left Field Labs, Truelogic, Create. Group, Rhythm and Mediacurrent. Code and Theory clients include Amazon, JPMorganChase, Microsoft, NBC, NFL and Yeti. For more, visit codeandtheory.com.
Contact:
pr@stagwellglobal.com
NEW YORK, Dec. 10, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW) today announced the launch of NewVoices.ai, a lifelike AI platform designed to redefine how organizations manage sales, customer engagement, and retention at scale. Built as an end-to-end operating system for modern revenue teams, NewVoices.ai functions as an independent sales agent that can book appointments, drive conversions, resolve questions, and handle customer concerns around the world, in any language, with a 24/7 instant response.
Unlike generic AI chatbots, NewVoices.ai is built as a true one-to-one intelligence layer that can engage in meaningful, information-based sales conversations at levels superior to typical existing sales conversations.
The platform continuously adapts to people’s preferences, history, and goals so every interaction is personalized. As you engage with it, the system keeps learning, becoming more attuned to people’s style and needs over time.
“NewVoices.ai is a new dimension in agent interaction with people to accomplish sales, appointments, research interviews and retention calls. We believe this opens up a huge new market for us,” shared Mark Penn, Chairman and CEO of Stagwell. “Agents like NewVoices are at the center of Stagwell’s strategy of AI transformation and new revenue opportunities.”
Powered by Stagwell’s proprietary data and designed for one-to-one personalization, the platform learns from every interaction to deliver responses shaped around each individual customer. The outcome is an AI workforce that feeds directly into an enterprise stack and delivers human-level tailored experiences that traditional systems lack.
Enterprises can deploy ready-made solutions or customize solutions for their own workflows, including:
- Sales and revenue
- Customer support
- Retention and renewals
- Payments and operations
- Surveys and feedback
“With NewVoices.ai, companies can replace fragmented sales workflows with a single, intelligent engine poised to disrupt the revenue ecosystem entirely,” said Eran Nizri, Founder of NewVoices.ai and The Marketing Cloud’s LEADERS and InfluencerMarketing.ai (IMAI). “NewVoices.ai is not just software or outsourcing – it’s a lifelike, always-on AI workforce that delivers measurable results from day one.”
For more information, please visit www.newvoices.ai.
About NewVoices.ai
NewVoices.ai is Stagwell’s AI Workforce platform and managed service for enterprise sales, support, retention, payments, and feedback. It combines AI agents, automation, analytics, and integrations with a managed operations layer to deliver human-level conversations at global scale.
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
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