Originally Released On

PR Newswire

Contact:

Alyssa Bourne-Peters
PRophet, US
Alyssa.Bourne-Peters@prprophet.ai
+1 917 592 9795

Sarah Schulze
PRophet, EMEA
Sarah.Schulze@prprophet.ai
+49 16090815945

UNICEPTA’s Media Intelligence Capabilities Now Operate as ‘PRophet Media Intelligence’ Within the Comprehensive PRophet Comms Tech Suite

NEW YORK and COLOGNE, Germany, June 12, 2025 /PRNewswire/ — PRophet, a comms tech suite of essential, award-winning AI-powered software and services for modern communicators, today announced it has fully integrated UNICEPTA into the PRophet comms tech suite, following its acquisition of UNICEPTA in December 2024. UNICEPTA’s offerings will now operate under the PRophet brand family as “PRophet Media Intelligence,” joining a unified brand and enhanced suite of AI-powered software and services, positioning PRophet now as the third largest comms tech suite in the world.

The full PRophet Suite now houses three AI-powered SaaS and human-powered analytics solutions that empower PR and social media professionals to maximize their performance and productivity.

• PRophet Media Intelligence (F/K/A UNICEPTA): Offers comprehensive global media monitoring, market intelligence, and social listening tools, delivering unmatched insights and analysis to communicators worldwide.
• PRophet Earn: Deploys predictive, cognitive, and generative AI to help discover, target, and engage with the most relevant and interested high-authority journalists. and leading influencers.
• PRophet Influence: Powered by influencermarketing.ai, uses agentic-AI to power influencer discovery, analytics, brand safety, and tracking to inform and manage influencer marketing campaigns.

“Fully integrating UNICEPTA into PRophet allows us to provide clients with the technology, expertise and data they need to grow, protect and lead their enterprise communications,” said Aaron Kwittken, Founder and Global CEO of PRophet. “Not only does this rebrand mark a major milestone for client offerings and services but also realizes our global vision of ushering in and empowering a new generation of communications engineers with the unified tools they need in today’s complex media landscape.”

This integration will also bring new roles to UNICEPTA’s co-CEO’s, Sebastian Rohwer and Alexander Peinemann. Sebastian will become Chief Client Services Officer and Managing Director, Central Europe of PRophet and Alexander will become Chief Operating Officer and Chief Transformation Officer of PRophet.

As part of this integration and brand migration, PRophet launched a new website and refreshed visual identity, reflecting the brand’s evolution and commitment to innovation in the communications technology space.

With this integration and rebranding, PRophet enters a new phase of growth—firmly uniting global talent and markets, rapidly accelerating our mission to redefine what’s possible and deliver what’s next in modern communications.

For more information, visit www.prprophet.ai.

About PRophet

PRophet is a suite of AI-powered SaaS software and services designed to empower and support the next generation of human-led, AI-fed “communications engineers” working in the PR, social and influencer marketing community.

PRophet Media Intelligence (F/K/A UNICEPTA) is the largest provider of global media, market intelligence and social listening tools, delivering unmatched insights and analysis to communicators worldwide.

PRophet Earn harnesses predictive, cognitive and generative AI to help users discover, target and engage with high-authority journalists and leading influencers. This media relations solution creates and tests “mediable” PR content to predict journalist interest and sentiment.

PRophet Influence, powered by influencermarketing.ai, combines influencer discovery, analytics, brand safety and tracking technologies to inform and manage influencer campaigns with precision and performance in mind.

PRophet was awarded PRovoke Media’s Innovation SABRE in 2023-2025, a 2024 Webby Award, and was included in PR News’ 2024 Tech Hotlist. PRophet is headquartered in New York City with offices in Washington DC, London, Cologne, Berlin, Zurich, São Paulo and Shanghai and is part of The Marketing Cloud (TMC), a suite of data-driven SaaS solutions built for the modern marketer. Visit prprophet.ai to learn more.

Media Contacts:

Alyssa Bourne-Peters
PRophet, US
Alyssa.Bourne-Peters@prprophet.ai
+1 917 592 9795

Sarah Schulze
PRophet, EMEA
Sarah.Schulze@prprophet.ai
+49 16090815945

Logo – https://mma.prnewswire.com/media/2693566/PRophet_Logo.jpg

Originally Released On

PR Newswire

Contact:

Amy Guenel
VP Product Marketing, The Marketing Cloud
Amy.guenel@stagwellglobal.com

The Marketing Cloud, formerly known as Stagwell Marketing Cloud, launches its next chapter with a new name

New platform delivers seamless access to AI-powered solutions in a single dashboard

NEW YORK, June 11, 2025 /PRNewswire/ — Today, The Marketing Cloud (formerly known as Stagwell Marketing Cloud) announced the launch of its new platform. This dynamic, centralized experience makes it easy for marketers to discover AI-powered products across market research, communications, creative, and media—boosting collaboration and driving results with the latest tech.

Designed to cut through the complexity of today’s fragmented martech ecosystem, The Marketing Cloud Platform helps marketers focus on impact—not tool management.

The Marketing Cloud includes products like QuestBrand and QuestDIY from The Harris Poll, the PRophet suite of tools for comms professionals, The People Platform, CUE, and SmartAssets—all supported by an underlying ID Graph that enables streamlined data connectivity. The new name reflects the company’s evolution toward greater simplicity, integration, and AI-driven performance.

Key benefits of The Marketing Cloud Platform include:

• AI-powered solutions: Explore a curated marketplace of products designed to meet diverse marketing needs.
• Supercharged team collaboration: Centralized workspaces and flexible data-sharing tools help teams work faster and smarter.
• Seamless integrations: Combine solutions seamlessly to amplify performance and results.
• Unified, hassle-free workflows: Save time with single sign-on and streamlined account management across products.
• The power of proprietary data: Stagwell’s wealth of attitudinal and behavioral data provides a foundational, competitive edge for all of our products.

“Our vision for the Platform is to harness the full power of our data—the oxygen that fuels AI—making it accessible and actionable for every marketer. By integrating AI into every facet of the Platform, we aim to streamline repetitive tasks, scale high-performance content creation, and ultimately build a 24/7 marketing experience with AI agents that empower marketers to achieve more, wherever they are,” said Elspeth Rollert, CEO of The Marketing Cloud.

“Data is the backbone of the Platform—it’s not just vast, it’s uniquely actionable,” added Mansoor Basha, The Marketing Cloud’s CTO. “This foundation gives our AI models context and clarity. By infusing our tools with integrated attitudinal and behavioral insights proprietary to the Stagwell network, we enable marketers to make decisions grounded in how real people think, feel, and act.”

Early adopters of The Marketing Cloud Platform have found significant improvements in efficiency, cost savings, and marketing performance—demonstrating the platform’s potential to transform how teams work.

“By utilizing Propellers and SET through The Marketing Cloud Platform, we’ve reduced our expenses on external creative agencies by 70%, enabling us to eliminate agency fees and high production costs,” shared Julie Marchant-Houle, CEO of ESTYLE. “As a result, we have become more efficient, reallocating more funds into working dollars and providing us with a wealth of content that we wouldn’t have otherwise.”

The Marketing Cloud Platform is now available to marketers worldwide. To learn more or request a demo, visit www.themarketingcloud.com.

About The Marketing Cloud
The Marketing Cloud (formerly Stagwell Marketing Cloud) is a suite of AI-powered solutions built for the modern marketer. Born out of Stagwell’s (NASDAQ: STGW) award-winning network that delivers scaled creative performance for the world’s most ambitious brands, The Marketing Cloud empowers brands to drive measurable business impact through intuitive solutions enriched with unique, actionable data. 

The Marketing Cloud’s solutions harness advanced technology—generative and predictive AI, machine learning, augmented reality, and more—to revolutionize market research, communications, creative, and media strategies for global brands. Get your head in the cloud at www.themarketingcloud.com.

About Stagwell

Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

Contact
Amy Guenel
VP Product Marketing, The Marketing Cloud
Amy.guenel@stagwellglobal.com

Originally Released On

PR Newswire

Contact:

Maggie Axford

pr@stagwellglobal.com

The Human Touch: Creativity Can’t Be Automated

Cannes Lions | Rotonde Stage, Rotonde | Tuesday, June 17, 3:15 PM CEST

Join this session where leaders from Stagwell, United Airlines, and 72andSunny will prove that the secret to breakthrough branding lies in blending cutting-edge technology with the irreplaceable power of human creativity. You’ll learn how to turn data into story-driven insights, build culturally resonant messages that stick, and avoid the creative rut when relying too heavily on automation. Featured speakers will share frameworks, lessons and creative tactics for marketers ready to lead with boldness and originality.

Featuring:

• Maggie Schmerin, Chief Advertising Officer, United Airlines
• Evin Shutt, Global CEO, 72andSunny
• Mark Penn, Chairman and CEO, Stagwell

Elsewhere around Cannes, Penn will present:

Hard Truths, Real Results: How News Unlocks Advertising ROI 

WSJ’s Journal House | Monday, June 16, 4:15 PM CEST

Forget the fear. Explore how brands are finding success by aligning with credible journalism—even in challenging news environments. This session shares real, data-driven stories and practical strategies that reveal the untapped potential of advertising alongside hard news. Gain insights and confidence to approach this space with fresh perspective and informed creativity. Featuring: 

• Jeff Green, CEO, The Trade Desk
• Phillipa Leighton – Jones, SVP, The Trust, WSJ | Barron’s
• Tracy-Ann Lim, Chief Media Officer, JPMorgan Chase & Co.
• Mark Miller, Chief Strategy Officer, Team One
• Mark Penn, Chairman and CEO, Stagwell

Business of Sport Fireside Chat

Private Dinner hosted by Bloomberg Media | Monday, June 16, 8:30pm CEST

Bloomberg Media is hosting an invite-only dinner for key clients and partners. The gathering will featuring a fireside chat led by Mishal Husain, Editor-at-Large of Bloomberg Weekend with Mark Penn, Chairman and CEO of Stagwell, and Olympic gold medalists Tara Davis-Woodhall and Hunter Woodhall. They will explore how sports can open the door to conversations shaping today’s business landscape.

Featuring:

• Tara Davis-Woodhall, Olympic Gold Medalist & 2024 World Champion
• Hunter Woodhall, Paralympic Gold Medalist & three-time Paralympian
• Mishal Husain, Editor at Large, Bloomberg Weekend
• Mark Penn, Chairman and CEO, Stagwell

Future of News: Why News Junkies are the Real MVPs

SPORT BEACH | Wednesday, June 18, 1:00 PM CEST 

News is the future – and we’re bringing new data to prove it. Join us for a C-Suite conversation unpacking the business case for investing in the high-quality media environments of news. Spoiler alert: if you’re not including “news junkies” in your media strategy, you’re missing some of your most engaged and influential consumers. Featuring:

• Meredith Kopit Levien, CEO, The New York Times
• Almar Latour, CEO, Dow Jones
• Tracy-Ann Lim, Chief Media Officer, JPMorgan Chase & Co.
• Mike Reed, CEO, Gannet | USA Today Network
• Mark Penn, Chairman and CEO, Stagwell

Stagwell

Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

Press Contact
Maggie Axford
PR@stagwellglobal.com

Originally Released On

PR Newswire

Contact:

Kenneth Hein

kenneth.hein@codeandtheory.com

Originally Released On

PR Newswire

Contact:

Alyssa Bourne-Peters
PRophet
Alyssa.bourne-peters@prprophet.ai
+1 917 592 9795

Originally Released On

PR Newswire

Contact:

Asha Gopalan Ramirez

VP, Marketing

aramirez@multiview.com

972.402.7011

Originally Released On

PR Newswire

Contact:

Sarah Schulze
UNICEPTA by PRophet
sarah.schulze@unicepta.com
+49 16090815945

Alyssa Bourne-Peters
PRophet
Alyssa.bourne-peters@prprophet.ai
+1 917 592 9795

UNICEPTA by PRophet’s integrated newsroom team will deliver comprehensive insights across all 27 EU member states in 32 languages

COLOGNE, Germany and BRUSSELS and NEW YORK, April 2, 2025 /PRNewswire/ — UNICEPTA by PRophet, part of Stagwell’s award-winning Comms Tech Unit, announced it has expanded its media intelligence partnership with the European Commission to now include global media analysis services. As the European Commission’s trusted provider of media monitoring for the past two years, UNICEPTA by PRophet will now also deliver comprehensive, multilingual media analysis for the Directorate-General for Communication (DG COMM) of the European Commission.

With its expanded role, UNICEPTA by PRophet will provide real-time media insights across all 27 EU member states in 32 languages. By seamlessly combining media monitoring with in-depth analysis, UNICEPTA by PRophet will deliver high-quality intelligence on key political, economic, and social topics, supporting the European Commission track public sentiment across an increasingly complex global media landscape.

The success of the pitch process was driven by dedicated teamwork and expertise. “We are honored to have been selected as the media analysis partner for the European Commission,” said Sebastian Rohwer, Co-CEO of UNICEPTA by PRophet, emphasizing the significance of this achievement. As co-lead of the pitch process, Martin Schulze, Head of Analytics & Insights, added, “Our team presented an innovative proposal that demonstrated our capabilities in combining technological solutions with human expertise to meet the European Commission’s requirements.”

Thomas Haderer, Chief Business Development Officer, who led the pitch alongside Martin Schulze, added: “Expanding our services to include media analysis is an important step in strengthening our relationship with the European Commission and building on the trust we’ve established over the past two years. And it helps to strengthen our footprint in Brussels, a strategically important location for the company.”

This contract aligns with UNICEPTA by PRophet’s strategic focus on major institutional and corporate clients worldwide, underscoring its ability to deliver comprehensive media intelligence solutions at a global scale. “This win demonstrates that human-powered media intelligence is no longer a nice-to-have – it’s mission-critical,” said Aaron Kwittken, CEO and Founder of PRophet. “By pairing AI with human insight, UNICEPTA by PRophet is helping institutions move from reactive to predictive, turning complexity into clarity. That’s exactly the kind of strategic shift we’re driving at PRophet.”

For more information about UNICEPTA by PRophet and its media intelligence solutions, visit www.UNICEPTA.com and www.PRPRophet.ai.

About UNICEPTA
UNICEPTA, part of Stagwell’s PRophet comms tech suite, is a leading global media intelligence provider, combining advanced technologies, AI, and human expertise from over 500 specialists to deliver insights from vast media as well as numerous other data sources – in real-time and at any other desired time. This helps communicators and decision-makers spot trends early and make informed choices. Supporting global companies and organizations, UNICEPTA offers strategic insights and precise media monitoring to guide management, communication, and marketing. UNICEPTA’s offices are located in Berlin, Cologne (headquarters), Krakow, London, Paris, Shanghai, São Paulo, Washington DC, and Zurich.

About PRophet
PRophet is a comms tech suite of AI-powered SaaS tools and services designed to empower modern communicators. Purpose-built for PR and marketing professionals, PRophet harnesses predictive, cognitive and generative AI to help users discover, target and engage with high-authority journalists and leading influencers. The media relations solution creates and tests “mediable” PR content to predict journalist interest and sentiment. The influencer marketing solution, influencermarketing.ai, combines influencer discovery, analytics, brand safety and tracking technologies to inform and manage influencer campaigns with precision. The suite also features, UNICEPTA, the largest provider of global media, market intelligence and social listening tools, delivering unmatched insights and analysis to communicators worldwide.

PRophet was awarded PRovoke Media’s Innovation SABRE in 2023-2025, a 2024 Webby Award, and was included in PR News’ 2024 Tech Hotlist. PRophet is headquartered in New York City with offices in Washington DC, London, Cologne, Berlin, Zurich, São Paulo and Shanghai and is part of the Stagwell Marketing Cloud (SMC), a suite of data-driven SaaS solutions built for the modern marketer. Visit prprophet.ai to learn more.

Media Contacts:
Sarah Schulze
UNICEPTA by PRophet
sarah.schulze@unicepta.com
+49 16090815945

Alyssa Bourne-Peters
PRophet
Alyssa.bourne-peters@prprophet.ai
+1 917 592 9795

Originally Released On

PR Newswire

Contact:

Kara Gelber

pr@stagwellglobal.com

Bringing nearly four decades of experience in data and artificial intelligence, Kahan joins Stagwell at a pivotal time for growth at the challenger network

NEW YORK, April 2, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced the appointment of John Kahan as the network’s inaugural Chief AI Officer. Reporting into Mark Penn, Stagwell Chairman and CEO, Kahan will spearhead the integration and development of artificial intelligence across Stagwell’s global network.

Kahan brings nearly four decades of experience in data and artificial intelligence, spanning product development, marketing, and sales, as well as strategic counsel to CEOs and senior executives from his tenure at Microsoft and IBM. Kahan most recently served as Vice President and Chief Data Analytics Officer at Microsoft where he played a fundamental role in the development of several key data platforms and insights that were integral to transforming Microsoft into the $3 trillion company it is today.

“Kahan’s leadership will be key in driving our AI initiatives forward, ensuring we continue to provide unparalleled value to our clients,” commented Penn. “His extensive background from Microsoft and IBM aligns perfectly with our vision to lead the industry in technological innovation.”

Kahan remarked on his new role: “I’m especially excited to be joining at such a pivotal time for the challenger network. The pace of innovation in AI and marketing technology is accelerating like never before, and Stagwell is committed to pushing boundaries that will drive meaningful transformation for the industry at large.”

About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.   

Contact:
Kara Gelber
PR@stagwellglobal.com 

Originally Released On

PR Newswire

Contact:

For Investors:
Ben Allanson
IR@stagwellglobal.com 

For Press:
Kara Gelber 

PR@stagwellglobal.com  

NEW YORK, April 2, 2025 – Today, Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, will host its 2025 Investor Day virtually during which executives will outline the company’s vision and strategic priorities for its next phase of growth. In conjunction with Investor Day, Stagwell will announce initiatives targeting $5 billion in annual revenue by the end of 2029, a plan to implement $80 to $100 million of cost savings, and simplifying its capital structure. 

A livestream of the virtual Investor Day will be available starting at 10 a.m. Eastern Time (ET) today (April 2, 2025). To register for or join the live broadcast, visit https://stagwellinvestorday2025.splashthat.com/. A recording will be available after the webcast at https://www.stagwellglobal.com.  

Today’s sessions will include presentations from Stagwell Chairman and CEO Mark Penn, Chief Financial Officer Frank Lanuto, Chief Investment Officer Jason Reid, and additional leaders from across the diverse portfolio, as well as sessions on Stagwell’s growth drivers and a Q&A. 

“We are holding this Investor Day because I think Phase I of our growth is now complete and we are entering Phase II that will take us to the next level,” shared Penn. “Three years ago, many doubted we would be at this nearly $3B level. We proved them wrong. We are today the world’s fastest-growing major advertising holding company.” 

• $5 Billion Revenue Target by End of 2029: Stagwell will unveil its “5 x 5” initiative for its next phase of growth: $5 billion in revenue and $1 billion in adjusted EBITDA within the next five years. The company plans to achieve this ambitious goal without expanding debt ratios. 

• $80 to $100 Million of Cost Savings: Stagwell has identified approximately $80 to $100 million of cost-saving opportunities largely coming from the implementation of AI-driven technologies that it believes will allow employees to work more efficiently. These initiatives are expected to be fully implemented over the next 18 to 24 months, with $60 to $70 million of the cost saving steps completed by the end of 2025 and reflected in FY26 results. The company plans to implement the remainder of the savings by the end of 2026. These steps will have a meaningful impact on adjusted EBITDA. 

• Simplifying Capital Structure: The two-class share structure is being eliminated with conversion of all Class C shares to Class A publicly traded common stock. This change will result in a simplified capital structure with only a single class of outstanding common stock and that should make the stock more attractive to additional indexes and funds.  

• Restructuring of the Business Units: Stagwell is in the process of reorganizing its lines of business internally and externally to be more in line with how clients buy Stagwell’s services and products today. The adjusted reporting lines are expected to be: Marketing Services; Media and Commerce; Advocacy, which includes political and nonpolitical communications; Digital Transformation; and the Stagwell Marketing Cloud. It is anticipated that financial reporting will be streamlined under this new structure when the changes go into effect later this year. 

• Enhancing Data with Palantir: Stagwell is partnering with Palantir to combine the capabilities of the Stagwell ID Graph with Palantir’s tools to enhance performance media targeting using Palantir’s advanced data analysis and AI capabilities. This comes on top of the partnership with Adobe to deploy advanced content management that together will be part of the suite of new data and content services that will be offered to clients later this year. 

• Stagwell’s Inaugural Chief AI Officer: Stagwell will appoint John Kahan as the network’s inaugural Chief AI Officer. Reporting to Penn, Kahan will spearhead the integration and development of artificial intelligence across Stagwell’s global network. Kahan brings nearly four decades of experience in data and artificial intelligence from his tenure at Microsoft and IBM.  

• Affirming Full Year 2025 Guidance: Stagwell will reiterate guidance after encouraging data from the first two months of the year. Full year guidance for FY25 is: 

• • Approximately 8% total growth in net revenue;   

• • Adjusted EBITDA between $410 million to $460 million;   

• • Free cash flow conversion in excess of 45%;    

• • Adjusted earnings per share between $0.75 to $0.88.   

• • Guidance includes anticipated impact from acquisitions or dispositions. 

### 

Video Webcast 

Stagwell’s 2025 Virtual Investor Day broadcast will begin at 10 a.m. ET, and a recording will be available at www.stagwellglobal.com/investors after the conclusion of the livestream.  

About Stagwell 

Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.     

Contacts: 

For Investors:  
Ben Allanson 
IR@stagwellglobal.com 

For Press: 
Kara Gelber 

PR@stagwellglobal.com  

 ### 

Non-GAAP Financial Measures 

Stagwell Inc. has included in this press release information regarding certain targeted financial figures that the Securities and Exchange Commission (SEC) defines as “non-GAAP financial measures.” Management believes that such non-GAAP financial measures, when read in conjunction with the Company’s reported results, can provide useful supplemental information for investors analyzing period to period comparisons of the Company’s results. The non-GAAP financial measures used by the Company include the following: 

(1) Organic Net Revenue: “Organic net revenue growth” and “Organic net revenue decline” reflects the year-over-year change in the Company’s reported net revenue attributable to the Company’s management of the entities it owns. We calculate organic net revenue growth (decline) by subtracting the net impact of acquisitions (divestitures) and the impact of foreign currency exchange fluctuations from the aggregate year-over-year increase or decrease in the Company’s reported net revenue. The net impact of acquisitions (divestitures) reflects the year-over-year change in the Company’s reported net revenue attributable to the impact of all individual entities that were acquired or divested in the current and prior year. We calculate impact of an acquisition as follows: (a) for an entity acquired during the current year, we present the entity’s prior year net revenue for the same period during which we owned it in the current year as impact of the acquisition in the current year; and (b) for an entity acquired in the prior year, we present the entity’s prior year net revenue for the period during which we did not own the entity in the prior year as impact of the acquisition in the current year. We calculate impact of a divestiture as follows: (a) for a divestiture in the current year, we present the entity’s prior year net revenue for the same period during which we no longer owned it in the current year as impact of the divestiture in the current year; and (b) for a divestiture in the prior year, we present the entity’s prior year net revenue for the period during which we owned it in the prior year as impact of the divestiture in the current year. We calculate the impact of any acquisition or divestiture without adjusting for foreign currency exchange fluctuations. The impact of foreign currency exchange fluctuations reflects the year-over-year change in the Company’s reported net revenue attributable to changes in foreign currency exchange rates. We calculate the impact of foreign currency exchange fluctuations for the portion of the reporting period in which we recognized revenue from a foreign entity in both the current year and the prior year. The impact is calculated as the difference between (1) reported prior period net revenue (converted to U.S. dollars at historical foreign currency exchange rates) and (2) prior period net revenue converted to U.S. dollars at current period foreign exchange rates. 

(2) Net New Business: Estimate of annualized revenue for new wins less annualized revenue for losses incurred in the period. 

(3) Adjusted EBITDA: defined as Net income excluding non-operating income or expense to achieve operating income, plus depreciation and amortization, stock-based compensation, deferred acquisition consideration adjustments, and other items. Other items include restructuring costs, acquisition-related expenses, and non-recurring items. 

(4) Adjusted Diluted Earnings per Share is defined as (i) Net income (loss) attributable to Stagwell Inc. common shareholders, plus net income attributable to Class C shareholders, excluding amortization expense, impairment and other losses, stock-based compensation, deferred acquisition consideration adjustments, discrete tax items, and other items, divided by (ii) (a) the per weighted average number of common shares outstanding plus (b) the weighted average number of Class C shares outstanding, (if dilutive). Other items include restructuring costs, acquisition-related expenses, and non-recurring items, and are subject to the anti-dilution rules. 

(5) Free Cash Flow: defined as Adjusted EBITDA less capital expenditures, change in net working capital, cash taxes, interest, and distributions to minority interests, but excludes contingent M&A payments. Free Cash Flow Conversion is free cash flow as a percentage of adjusted EBITDA. 

Forward-Looking Statements 

This document contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended (the “Securities Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). The Company’s representatives may also make forward-looking statements orally or in writing from time to time. Statements in this document that are not historical facts constitute forward-looking statements, including, but not limited to, statements about the Company’s beliefs and expectations, future financial performance, including its 2025 financial guidance, long-term financial targets and leverage, growth, and future prospects, the Company’s strategy, including with respect to artificial intelligence, business and economic trends and growth, technological leadership and differentiation, including the Company’s partnership with Palantir, potential and completed acquisitions, anticipated and actual cost saving opportunities (and the Company’s ability to achieve such cost savings), and changes in the Company’s capital structure. Forward-looking statements, which are generally denoted by words such as “ability,” “aim,” “anticipate,” “assume,” “believe,” “build,” “consider,” “continue,” “could,” “create,” “develop,” “drive,” “estimate,” “expect,” “focus,” “forecast,” “foresee,” “future,” “goal,” “guidance,” “in development,” “intend,” “likely,” “look,” “maintain,” “may,” “ongoing,” “opportunity,” “outlook,” “plan,” “possible,” “potential,” “predict,” “probable,” “project,” “should,” “target,” “will,” “would” or the negative of such terms or other variations thereof and terms of similar substance used in connection with any discussion of current plans, estimates and projections are subject to change based on a number of factors, including those outlined in this section. 

Forward-looking statements in this document are based on certain key expectations and assumptions made by the Company. Although the management of the Company believes that the expectations and assumptions on which such forward-looking statements are based are reasonable, undue reliance should not be placed on the forward-looking statements because the Company can give no assurance that they will prove to be correct. The material assumptions upon which such forward-looking statements are based include, among others, assumptions with respect to general business, economic and market conditions, the competitive environment, anticipated and unanticipated tax consequences and anticipated and unanticipated costs. These forward-looking statements are based on current plans, estimates and projections, and are subject to change based on a number of factors, including those outlined in this section. These forward-looking statements are subject to various risks and uncertainties, many of which are outside the Company’s control. Therefore, you should not place undue reliance on such statements. Forward-looking statements speak only as of the date they are made, and the Company undertakes no obligation to update publicly any of them in light of new information or future events, if any. 

Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statements. Such risk factors include, but are not limited to, the following: 

• risks associated with international, national and regional unfavorable economic conditions that could affect the Company or its clients; 

• demand for the Company’s services, which may precipitate or exacerbate other risks and uncertainties; 

• inflation and actions taken by central banks to counter inflation; 

• the Company’s ability to attract new clients and retain existing clients; 

• the impact of a reduction in client spending and changes in client advertising, marketing and corporate communications requirements; 

• financial failure of the Company’s clients; 

• the Company’s ability to retain and attract key employees; 

• the Company’s ability to compete in the markets in which it operates; 

• the Company’s ability to achieve its cost saving initiatives; 

• the Company’s implementation of strategic initiatives; 

• the Company’s ability to remain in compliance with its debt agreements and the Company’s ability to finance its contingent payment obligations when due and payable, including but not limited to those relating to redeemable noncontrolling interests and deferred acquisition consideration; 

• the Company’s ability to manage its growth effectively; 

• the Company’s ability to identify and complete acquisitions or other strategic transactions that complement and expand the Company’s business capabilities and successfully integrate newly acquired businesses into the Company’s operations, retain key employees, and realize expected cost savings, synergies and other related anticipated benefits within the expected time period; 

• the Company’s ability to identify and complete divestitures and to achieve the anticipated benefits therefrom; 

• the Company’s ability to develop products incorporating new technologies, including augmented reality, artificial intelligence, and virtual reality, and realize benefits from such products; 

• the Company’s use of artificial intelligence, including generative artificial intelligence; 

• adverse tax consequences for the Company, its operations and its stockholders, that may differ from the expectations of the Company, including that future changes in tax laws, potential increases to corporate tax rates in the United States and disagreements with tax authorities on the Company’s determinations that may result in increased tax costs; 

• adverse tax consequences in connection with the business combination that formed the Company in August 2021, including the incurrence of material Canadian federal income tax (including material “emigration tax”); 

• the Company’s ability to maintain an effective system of internal control over financial reporting, including the risk that the Company’s internal controls will fail to detect misstatements in its financial statements; 

• the Company’s ability to accurately forecast its future financial performance and provide accurate guidance; 

• the Company’s ability to protect client data from security incidents or cyberattacks; 

• economic disruptions resulting from war and other geopolitical tensions (such as the ongoing military conflicts between Russia and Ukraine and in the Middle East), terrorist activities, natural disasters, and public health events; 

• stock price volatility; and 

• foreign currency fluctuations. 

Investors should carefully consider these risk factors and the additional risk factors outlined in more detail in our 2024 Annual Report on Form 10-K, filed with the Securities and Exchange Commission (the “SEC”) on March 11, 2025, and accessible on the SEC’s website at www.sec.gov, under the caption “Risk Factors,” and in the Company’s other SEC filings. The Company undertakes no obligation to publicly update or revise forward-looking statements, whether as a result of new information, future events or otherwise. 

Originally Released On

PR Newswire

Contact:

Stagwell
Kara Gelber
PR@stagwellglobal.com

Code and Theory
Kenneth Hein
kenneth.hein@codeandtheory.com

Stagwell’s Code and Theory accelerates the content supply chain for brands, driving innovation across customer experience to digital experience platforms.

NEW YORK and LAS VEGAS, March 18, 2025 /PRNewswire/ — In an era where AI is fundamentally reshaping digital experiences, Code and Theory is boldly redefining industry boundaries with its new Enterprise Experience Transformation practice. Led by Chief Transformation Officer Cory Haldeman, this strategic expansion represents more than a new service offering — it’s a comprehensive response to the market’s evolving needs. The practice will launch at Adobe Summit, during which Code and Theory will showcase its value realization solutions to accelerate GenAI’s transformative impact on customer experience.

Drawing on over two decades of digital innovation, Code and Theory pioneers solutions that translate AI’s possibilities into measurable business outcomes and extraordinary customer experiences.

At Adobe Summit (March 18-20), Code and Theory will showcase its Enterprise Experience System (EXS) framework through the lens of a new sports team, show how the new system unlocks experiences at scale that go beyond traditional engagement, and explore how they can help accelerate client’s investments in Content Supply Chain and Generative AI programs.

In Code and Theory’s booth at Adobe Summit, attendees will see:

1. Enterprise Experience Systems | The Foundation of Real Personalization: The EXS framework unlocks experiences at scale that go beyond transactional engagement.
2. Exposing the Personalization Gap | Moving Beyond Industry Hype: We’ll address the tendency for personalization to be oversold yet underdelivered, emphasizing deeper relevance by unifying brand identity, user needs and technology.
3. Foundational First | Uncover How Brand Identity & CX Feeds AI: Before adopting advanced tech solutions, brands must define their core identity and the “jobs to be done” before activating the AI strategy — ensuring meaningful personalization at scale.

Stagwell’s Code and Theory Network is a first-time Diamond sponsor at Adobe Summit and will bring the flavor of SPORT BEACH, the premiere sports business destination Stagwell built for brands, platforms and athletes to tap into the cultural zeitgeist of sport and explore the power of fandom. At the summit, Stagwell and Code and Theory will host Carmelo Anthony, 10-time NBA All-Star, entrepreneur and philanthropist, and Kelsey Plum, a WNBA champion, for a series of brand marketer meetings and a public session on how creativity and technology are revolutionizing the way brands connect with audiences.

While AI dissolves the traditional lines between consulting, systems integration and creative agencies, Code and Theory’s practice doesn’t just bridge these artificial silos — it replaces them with a unified approach that seamlessly integrates strategic vision, technical implementation and creative innovation.

Cory Haldeman, Chief Transformation Officer at Code and Theory, says: “Most companies use AI like an intelligent spellcheck — focused on making incremental improvements to existing processes. But true transformation requires reevaluating what’s possible. Adobe’s approach with Firefly exemplifies this mindset by democratizing creativity. At Code and Theory, we’re applying this same transformative thinking across the entire enterprise experience, not just enhancing existing systems but fundamentally redefining how brands connect with customers through AI-powered customer experience.”

Dan Gardner, Co-Founder and Executive Chair of Code and Theory, says: “Our relationship with Adobe spans more than a decade, and we look forward to continuing client success through this partnership. As enterprises grapple with unprecedented complexity in their digital ecosystems, we’re combining our deep expertise in brand experience with Adobe’s powerful technology stack to help unlock the potential of our clients’ investment. This isn’t just about better creative tools or more efficient content delivery — it’s about reimagining how enterprises operate in an AI-powered world and building the foundation for experiences that just weren’t possible before.”

“Successful digital transformations aren’t just about implementing technology—they’re about reimagining how businesses create value for their customers,” said Hannah Elsakr, President of New Business at Adobe. “Code and Theory and the Stagwell network have holistic vision, combining strategic insight with technical and creative excellence. Their expanded focus perfectly complements Adobe’s mission to change the world through digital experiences, and we look forward to the continued evolution of our partnership.”

If you’ll be at Adobe Summit and wish to set up a meeting with Cory Haldeman, Chief Transformation Officer at Code and Theory, email meetings@codeandtheory.com.

About The Code and Theory Network
The Code and Theory Network is the only technology and creative network with a balance of 50% creative and 50% engineers. Our unique makeup makes us the place where CMOs, CTOs and CIOs come together to drive results for their businesses. We partner with our clients to redefine what is possible to create lasting impact and drive long-term growth. Part of Stagwell, Code and Theory offers a global footprint and the capabilities to work across the entirety of the customer-facing journey, and implement the technology that powers it. The network includes the flagship agency Code and Theory as well as Kettle, Instrument, Left Field Labs, Truelogic, Create. Group, Rhythm and Mediacurrent. Code and Theory clients include Amazon, JPMorganChase, Microsoft, NBC, NFL and Yeti. For more, visit codeandtheory.com

About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.   

Contacts:

Stagwell
Kara Gelber
PR@stagwellglobal.com 

Code and Theory
Kenneth Hein
kenneth.hein@codeandtheory.com