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A Blueprint for Creating Equitable Communities

Colle McVoy

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The urgency to create equitable communities where all people thrive continues, but most solutions have been slow to bring change. Especially in Minneapolis, which has one of the largest racial wealth gaps in the nation. But a pioneering movement in the city is building a vibrant community that supports business development, celebrates culture and nurtures belonging so Black people can thrive. Hear how this unique approach, fueled by creative, corporate and civic partners, is expected to transform Minneapolis’ reputation while providing a powerful blueprint for change across the country.

The Future of Deaf Representation in Entertainment 

National Research Group

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The popularity of the film “CODA” sparked a new conversation about representation of the Deaf community in entertainment – authenticity on screen, inclusivity among writers, producers, and actors, and accessibility within the industry at large. Deaf West Theatre, the most prominent nonprofit organization focusing on Deaf-centered storytelling, has partnered with National Research Group, a global insights and strategy firm, to find out how those in the Deaf community really feel about the current state of representation and accessibility in entertainment. This session will highlight findings from an in-depth research study; feature video from a roundtable of prominent Deaf actors, directors, writers, and more; and provide insights on how to move forward to build a more inclusive industry.

Snoop, Martha, and the New Blend of Wine Consumers 

Observatory

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Wine has a reputation for needing a mature palate to fully appreciate. But why, with older millennials turning 40, is wine’s popularity continuing to decline? How does the wine industry compete with spirits, craft beer and hard seltzers to reach a diverse and younger (over 21) audience? By partnering with pop culture icons Snoop Dogg and Martha Stewart and leaning into trendier blends, 19 Crimes has reinvented the wine industry’s appeal to younger consumers. Snoop’s Cali Red achieved the number one single selling wine in pacesetter history and is bringing new consumers at an unparalleled rate. Join 19 Crimes, Observatory, and Snoop Dogg’s agent, Nick Adler, as they discuss how to attract new consumers despite radically changing consumers attitudes toward alcohol preferences.

Chief Digital Officers Transforming Health Care

YML

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Chief Digital Officers are responsible for increasing their team’s speed and agility, making an impact quickly, and shipping products more frequently. Does any of that scream health care to you? Well — maybe not historically, but this new crop of CDOs are changing the game. Hear from Rita Khan, CDO at Mayo Clinic, Prat Vemana, CDO at Kaiser Permanente, and Chris Waugh, Chief Innovation Officer at Sutter Health — all of whom are building the digital health experiences of more than 25M Americans. Interviewed by Ashish Toshniwal, Founder and CEO at YML, hear how these CDOs are shaping the future of patient-first experiences using cutting edge technology, design and product strategy.

72andSunny

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We’re in the midst of a ‘movement moment,’ a period of rapid change punctuated by incredible hardships and economic, social and political instability. All of this can take a serious toll on employee well-being and presents organizations with a host of challenges that have no easy solution. Join agency EDI Leaders as they discuss how they’ve responded to the crises we all face and how they’ve found ways to support employees through these polarizing times.

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The standard for professionalism has been dictated by a singular perspective for decades, so it’s no surprise that agencies and brands alike are struggling to evolve the corporate culture to suit a more diverse, inclusive workforce. Join us as we discuss where companies are falling short on their DEI promises and how we can rebuild the workplace of the future.

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NEW YORK, (August 16, 2022) – Stagwell’s (NASDAQ: STGW) PRophet, the first-ever AI-driven PR pitch platform built by and for PR professionals that predicts media interest and sentiment before you pitch, today announced the hiring of Charlie Tulip as Enterprise Account Executive and Kendra Lewellyn as the company’s Digital Marketing Manager, both moves that seek to further meet customer demand for the  growing AI platform.

Tulip, PRophet’s latest addition to its sales team, brings over 20 years of B2B sales experience. No stranger to the technology space, Tulip has worked with a number of hugely successful, high growth software startups, and will bring his expertise to increase PRophet’s growing number of enterprise customers.

“A rising number of PR execs are seeing and realizing the value AI can bring to a media relations team’s productivity and performance,” said Andrew Meranus, EVP of Sales for PRophet. “Charlie’s addition comes at a perfect time of growth for the PRophet team and of the customers we serve, and I couldn’t be more excited about the future he’ll help us achieve with new enterprise accounts.”

Lewellyn, who comes to PRophet with a decade of digital marketing and design experience, will drive the the company’s global marketing strategy across all of its digital platforms, including LinkedIn, Twitter, TikTok, SEM, SEO and email campaigns. Additionally, Lewellyn will be a key player in boosting subscriptions to PRophet’s innovative software via its monthly ‘pay-as-you-go’ subscription offering, which makes the platform easily accessible to PR professionals while avoiding long-term payment commitments. Lewellyn joins PRophet after five years as the Digital Marketing Manager at software solutions company Pedigree Technologies. In that role, she led on digital marketing strategy and designed, managed, and maintained the company’s websites, blog SEO/SEM, and PPC advertising programs, while also advancing the company’s social media presence.

“Kendra will be key to driving demand for our monthly users, ultimately landing and expanding them into enterprise customers,” said Aaron Kwittken, PRophet founder and CEO. “Her content creation, digital marketing, design and PR experience make her a perfect for for this role. We’re thrilled to welcome Kendra to our team and eager to collaborate with her.”

In addition, PRophet has hired its first Business Development Representative, Ian Brand. Brand will support PRophet’s overall sales efforts and will advise on business strategy and planning. Before joining PRophet, Brand served as an account manager at Insight Media Labs (IML), a company specializing in digital advertising for local television stations and agencies.

Both agency and brand representatives interested in learning how PRophet can dramatically improve performance of their media relations efforts, can contact PRophet at sales@prprophet.ai to learn about subscription options and to request a demo. For more information on PRophet, visit www.prprophet.ai.

About PRophet

PRophet is the first-ever A.I.-driven data-as-a-service (DaaS) platform designed by and for the PR community that samples past stories to better predict future media interest, sentiment, and spread through natural language processing and machine learning. PRophet is a product within the Stagwell Marketing Cloud, a proprietary suite of SaaS and DaaS tools built for the in-house marketer, spanning campaign ideation to activation and analysis. PRophet is owned by Stagwell, and was founded by marketing industry thought leader and entrepreneur Aaron Kwittken alongside former political strategist, technologist, and author Mark Penn, Chairman and CEO of Stagwell. To learn more, visit prprophet.ai.

About Stagwell

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

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Media Contact

Adam Wise

KWT Global

awise@kwtglobal.com

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CONTACT

Beth Sidhu
pr@stagwellglobal.com
202-423-4414

New Partnership Gives Harris Poll Clients Access to PRophet’s AI-Driven PR Software to Inform Survey Design and Maximize Press Coverage of Research Results

NEW YORK – June 15, 2022 – PRophet, the first-ever AI-driven PR pitch platform built by and for PR professionals that predicts media interest and sentiment, today announced a partnership with leading global market research and consulting firm, The Harris Poll, that will maximize results for Harris clients and provide access to PRophet’s innovative platform. Both firms sit within Stagwell (NASDAQ: STGW), the challenger network built to transform marketing.

Through this partnership, Harris Poll clients will receive access to the innovative PRophet software platform to test the “mediability” of their research before conducting survey field work, to confirm the data they seek will in fact be of interest to journalists. Upon survey completion, Harris clients can then use PRophet’s machine learning and natural language processing technology to test the news angle of their poll to identify the journalists most likely to cover their story and predict how positively they’d write about the results.

“For nearly two years, PRophet’s focus has remained exclusively on improving the earned media performance of PR professionals. We do this by making teams smarter and more performative, slashing countless hours that brands and agency teams spend on mindless tasks such as media list building and patchwork PR pitch guessing games,” said Aaron Kwittken, founder and CEO, PRophet. “We are thrilled to now bring our predictive technology to support the construction and execution of the critical research completed by those same brands and agencies in conjunction with the highly acclaimed, global research leader, The Harris Poll.”

Clients of The Harris Poll will receive and maintain access to the PRophet platform through completion of the marketing efforts around the poll’s results.  Clients will then have the option to extend their access to the platform via PRophet’s monthly pay-as-you-go subscription or through an enterprise subscription available to brands and agencies.

“PRophet is a first-class PR performance platform that will help our clients optimize the design of their thought leadership surveys and improve internal media strategies that lead to even greater performance of their PR campaigns,” said Erica Parker, Managing Director of the Media Communications Research Practice at The Harris Poll. “Journalist interest will always be an essential part of every thought leadership project, as it bridges the critical gap between content owner and visibility among critical stakeholders, including the public. Our partnership with PRophet will lead to even more compelling surveys for our clients while helping them perfect their media outreach.”

PRophet is part of the Stagwell Marketing Cloud, a suite of technology products that support in-house marketing transformation for modern businesses. To learn more about PRophet, please visit www.prprophet.ai or email sales@prprophet.ai to schedule a demo. Learn how Harris’ Media Communications Research Practice can help you own and tell your story in our constantly evolving media landscape at theharrispoll.com/solutions/harris-custom-research. For more information on the Stagwell Marketing Cloud, reach out to hello@stagwellglobal.com.

About PRophet

PRophet is the first-ever A.I.-driven data-as-a-service (DaaS) platform designed by and for the PR community. The platform helps earned media professionals use data to land more media placements by analyzing past stories to predict future media interest and sentiment using natural language processing and machine learning. Founded by PR and marketing industry thought leader and entrepreneur Aaron Kwittken, and launched in 2020, PRophet is part the Stagwell Marketing Cloud. It’s available to agencies, brands and individuals through an enterprise license or a monthly pay-as-you-go plan. To learn more, visit prprophet.ai.

About The Harris Poll

The Harris Poll is one of the longest-running surveys in the U.S., tracking public opinion, motivations, and social sentiment since 1963. The Media Communications Research Practice supports the full scope of clients’ data-driven communications strategy, including paid, earned, social and owned media. Whether the goal is to own and tell their own story through thought leadership research, to measure what the public thinks or knows through public opinion polling, or to influence the policy and legislative agenda by taking a public affairs lens, our consultants guide the research and analysis process, from discovering a unique space a client can own through supporting the full range of outreach activities.

About Stagwell Inc.
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 12,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

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NEW YORK, May 24, 2022 /PRNewswire/ — Grocery stores are riding reputational highs two years after the start of COVID-19 – with regional chains in particular being recognized for weathering the supply-chain storm. At the same time, the pandemic-era halo many industries enjoyed are beginning to normalize.

Those are among the insights of the Axios-Harris Poll 100, an annual ranking of the reputations of the most visible U.S. companies, which was released today.

Trader Joe’s, HEB Grocery, Patagonia, Hershey and Wegmans have the top-five best reputations in America on the 2022 Axios-Harris Poll 100 list.

Social media platforms and companies with missteps on social issues are the ones with the poorest reputations or that suffered the steepest declines. This year, The Trump Organization, Wish.com, Twitter, Facebook and Fox Corporation are at the bottom of the 23^rd annual list, with poor reputations.

“As Americans move on from COVID, they are looking at corporate reputation through a more practical lens,” said John Gerzema, CEO of The Harris Poll. “Companies delivering on time and keeping their promises despite supply-chain issues are being held in high regard. Businesses that also do their part to create a better world – whether through sustainability or taking a stand on authentic social issues – also are being rewarded.”

The Axios-Harris Poll 100 has ranked reputation since 1999. The survey’s Reputation Quotient (RQ) ranking is based on companies that are most visible to the general population and on their performance in seven key areas:

• Trust – “Is this a company I trust?”
• Vision – “Does this company have a clear vision for the future?”
• Growth – “Is this a growing company?”
• Products and Services – “Does this company develop innovative products and services that I want and value?”
• Culture – “Is this a good company to work for?”
• Ethics – “Does this company maintain high ethical standards?”
• Citizenship – “Does this company share my values and support good causes?”

“It’s back to basics with companies that offer quality products and are guided by steadfast values riding to the top,” said Stagwell Chairman and CEO Mark Penn. “Those that became enmeshed in political quagmires tended to be set back.”

This year, grocery dominates the top 100 list. Three grocers (Trader Joe’s, HEB Grocery and Wegmans) are in the top five. Two other grocery chains (Publix and Kroger) are among the top 25.

“The poll reinforces what we have seen on the ground with our local news product Axios Local,” said Jim VandeHei, co-founder and CEO of Axios. “To reestablish trust with a skeptical population, you have to start closer to home, making a real impact within local communities. Consumers reward brands that deliver a trusted product on time and as promised.”

Among the insights from this year’s study:

• Most visible: Amazon and Walmart are once again the two most visible companies in America, followed by Apple, Facebook, Google, Target, Nike, Microsoft, McDonald’s and AT&T.
• New to the list: Newly added to the 100 most visible companies list for the first time ever are Trader Joe’s, Spotify, Big Lots, Shein and Subway.
• Top 10: The most visible and most reputable companies – Trader Joe’s, HEB Grocery, Patagonia, Hershey, Wegmans, Samsung, Toyota, Amazon and Honda – are separated by only small degrees. All but Patagonia and Honda improved their reputations from last year’s highs.
• Industry movement: As the world moves out of the crisis phase of the pandemic, industries that saw massive reputations boosted by the crisis have returned to pre-pandemic levels. Consumer products dropped 12 points from 2021, returning to 2019 levels (2022: 62% positive, 2021: 74%, 2019: 61%). Meanwhile, while the halo surrounding the pharmaceutical and health insurance industries is fading, both remain significantly above pre-pandemic levels (pharma 2022: 49% positive, 2021: 60%, 2019: 31%) and (health insurance 2022: 49% positive, 2021: 60%, 2019: 32%).
• Perils of speaking out, or not: The economic and reputational loss from polarization hit companies once immune to politics and controversy. Disney fell significantly from last year – with the impact of being caught in a fight between politics and company values. Patagonia – which was number one on the list last year – continues its reputational high with great products combined with a strong societal view.
• Biggest improvements: Companies with at least a good reputation and the strong year-over-year improvement include AT&T (up 6.3%), Google (6.1%), Starbucks (6.0%), Yum! Brands (5.4%), General Motors (4.7%) and The Home Depot (4.5%)
• Biggest declines: Companies with the biggest reputational declines from last year include Stellantis (down 8.0%), Twitter (-4.9%), Pfizer (-4.7%), Disney (-4.3%), Trump Organization (-4.3%), Chick-fil-A (-3.7%), PepsiCo (-3.5%), eBay (-3.3%), ExxonMobil (-3.3%) and Electronic Arts (-3.2%).

“To excel at reputation, companies must deliver high marks on business performance, corporate character and trust,” said Ray Day, vice chair of Stagwell, which includes The Harris Poll. “While you can build a brand, you earn a reputation. Companies with strong reputations have a price advantage, a competitive advantage and a talent advantage. That’s why reputation needs to be a priority from the board room to the C-suite.”

The Axios Harris Poll 100 is based on a survey of 33,096 Americans in a nationally representative sample conducted March 11-April 3, 2022. The two-step process starts fresh each year by surveying the public’s top-of-mind awareness of companies that either excel or falter. These 100 “most visible companies” are then ranked by a second group of Americans across the seven key dimensions of reputation to arrive at the ranking. If a company is not on the list, it did not reach a critical level of visibility to be measured.

For information on all companies and their ranking on the 2022 Axios-Harris Poll 100, click here and here for an interactive graphic.

About The Harris Poll
The Harris Poll is one of the longest-running surveys in the U.S., tracking public opinion, motivations and social sentiment since 1963. It is now part of Harris Insights & Analytics, a global consulting and market research firm that delivers social intelligence for transformational times. We work with clients in three primary areas: building 21^st century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. Our mission is to provide insights and advisory to help leaders make the best decisions possible. Learn more by visiting www.harrispoll.com and follow Harris Poll on Twitter and LinkedIn.

About Axios
Axios is a digital media company launched in 2017. Axios – which means “worthy” in Greek – helps you become smarter, faster with news and information across politics, tech, business, media, science and the world. Subscribe to our newsletters at axios.com/newsletters and download our mobile app at axios.com/app.

About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 10,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com. 

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FEATURING

NEW YORK, Jan. 31, 2022 /PRNewswire/ — Today, Stagwell’s (NASDAQ: STGW) PRophet, the first-ever A.I.-driven data-as-a-service (DaaS) platform that predicts earned media interest, sentiment and spread before a story is pitched, released a pay-as-you-go subscription option, providing new individual users immediate access to the platform without hassle and delays of traditional, lengthy corporate purchasing processes. PRophet is a product in the Stagwell Marketing Cloud, a suite of modern business transformation solutions for in-house marketers.

This new pay-as-you-go subscription option is among the first of its kind in an industry plagued by overly expensive, archaic pricing structures that often require long-term commitments. PRophet, which launched the second generation of its platform earlier this month, provides its users access to a smart dataset of more than 100,000 verified journalists from high-authority sources and millions of podcasts.

“It’s all about optionality. Many comms-tech companies require enterprises and agencies to commit to long-term contractual agreements that can get delayed due to the permissions approval process requiring sign-off by executives far removed from the end users who understand the value and urgency of access to platforms like PRophet,” said Aaron Kwittken, Founder/CEO of PRophet. “PRophet’s new pay-as-you-go model removes the middlemen, or any need for a drawn-out financial courtship, offering PR pros throughout the organization, agencies and brands alike, a just-in-time solution to overcome their pressing earned media obstacles.  They can skip having to beg their finance or procurement department for an enterprise agreement, and just be able to expense PRophet on a monthly basis instead.”

Through the new pay-as-you-go model, individuals will be able to complete the monthly transaction online using a credit card or through their Venmo account. PRophet is the first company of its kind to process user subscriptions via the secure, modern, mobile payment service.

“Through numerous demos, we’ve heard from PR professionals, representing brands and agencies of all sizes, who ask for a payment option that lessens the upfront financial burden that is so often present in traditional pricing structures,” said Andrew Meranus, Executive Vice President of Revenue for PRophet. “We’re proud to be among the first in our industry to offer an option that allows anyone, including small startups and individual account executives at global PR agencies, the means to gain fast access to the smartest earned media software in the industry.”

For agency and brand representatives seeking a new answer to their earned media dilemma, contact  Andrew Meranus or Elizabeth Finch to receive a detailed summary of the PRophet pay-as-you-go subscription model. For more information about the PRophet platform, please visit www.prprophet.ai. 

About PRophet
PRophet is the first-ever A.I.-driven data-as-a-service (DaaS) platform designed by and for the PR community that samples past stories to better predict future media interest, sentiment, and spread through natural language processing and machine learning. PRophet is owned by Stagwell Inc., and was founded by marketing industry thought leader and entrepreneur Aaron Kwittken alongside former political strategist, technologist, and author Mark Penn, Chairman and CEO of Stagwell Inc. To learn more, visit www.prprophet.ai.

Media Contact
Adam Wise
KWT Global
awise@kwtglobal.com 

Originally released on

FEATURING

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CONTACT

Beth Sidhu

FEATURING