“Ray is an integral part of the leadership team at Stagwell as we seek to transform marketing and communications,” said Stagwell Chairman and CEO Mark Penn. “From his work with our blue-chip clients to his leadership in the recently formed Risk & Reputation Unit, Ray is relied on across the network for his expertise as a veteran in the communications field. This is a well-deserved appointment, and we are proud to count Ray as an essential member of the Stagwell team.”

“Ray brings to PRSA an extensive background in communications and business and experience working with multinational organizations,” said Michelle Olson, APR, 2023 Nominating Committee Chair for PRSA in a release. “He will be a great influence on the future of PRSA and the profession, and his contributions will benefit all of our members.”

About Ray Day, APR, Chair-elect:
In his role as Vice Chair of Stagwell, which he joined in February 2020, Ray focuses on communications, public relations, corporate affairs, reputation and directly serves as senior communications counsel for major clients around the world.

He is a recognized voice and leader in communications and public relations, with more than three decades of experience and insights as a chief communications officer. Prior to Stagwell, he served as IBM’s CCO, leading the company’s global Communications and Corporate Citizenship teams in more than 170 countries. Before IBM, Day was Group Vice President of Communications and served 28 years with Ford. His accomplishments include transforming Ford’s communications model working with then CEO Alan Mulally. This led to the biggest improvement ever in the company’s corporate reputation and brand strength, and Day was cited as a key part of the Ford transformation in the American Icon business book.

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

About PRSA
PRSA is the leading professional organization serving the communications community through a network of more than 400 professional and student chapters in the U.S., Argentina, Colombia, Peru and Puerto Rico. Guided by its Code of Ethics, PRSA empowers its members to succeed at every stage of their careers through a wide breadth of premium professional development programs, exclusive networking events and leadership opportunities. Signature events include the Anvil Awards, and ICON, the premier annual gathering for communications professionals and students. For more information, visit www.prsa.org.

Media Contact
Sarah Arvizo
pr@stagwellglobal.com

“For nearly 90 years, reinvention has been at our core, but we’ve never experienced a year quite like this,” said Christine Fruechte, chief executive officer, Colle McVoy. “This award recognizes our unique model, distinctive approach to creativity, business results and, ultimately, our award-winning culture focused on our people and clients.”

Colle McVoy is the agency of record for this new era of brand building. It transformed its operational model, reset its capabilities, became a Certified B Corporation and created powerful, connected ideas. These changes have helped it attract blue-chip clients like HARIBO, La-Z-Boy and CRAFTSMAN, leading to significant growth, along with unprecedented employee and client NPS ratings.

“Our unique mix of capabilities means we can connect the dots across a brand’s entire ecosystem,” said Jessica Henrichs, president, Colle McVoy. “We have felt the momentum, and we understand the advantage to us and to our clients of being a perfectly midsized, Midwestern agency built to solve problems in this complex time.”

Earning Adweek’s Midsize Agency of the Year award was also due in part to Colle McVoy’s ability to creatively reach audiences in diverse and distinct ways. In addition to the creative, strategy, brand experience and creative technology practices, the agency has doubled down on its key points of difference by significantly growing its media, PR, data science and design practices, allowing teams to get to outsized, culturally relevant ideas faster.

“We don’t have a creative ‘signature’ because the work isn’t about us. It’s about our brands and the mindset of their audiences. None of our work looks the same, and we love that,” said Henrichs. “At any agency the work is a reflection of the culture, and we’re a culture that celebrates individuality and ingenuity.”

Another major factor in Colle McVoy’s selection as Agency of the Year is its recent B Corp Certification, marking a commitment to creating positive social and environmental change. The rigorous process included numerous policy and program changes.

“We have always believed in using business as a force for good,” said Fruechte. “We see our B Corp Certification as a starting point for our future. It’s a commitment to our people, our culture and our clients that we will work to be even better tomorrow than we are today.”

Colle McVoy is part of Stagwell and its Constellation network.

About Colle McVoy
Colle McVoy, Adweek’s 2023 Midsize Agency of the Year, is a full-service creative agency that builds enduring relationships between forward-thinking brands and people. A Certified B Corp backed by an award-winning culture, Colle McVoy applies boundless creativity in times of rapid change to question the status quo, invent new methods and blaze paths to unchartered territories. Our client list includes some of the world’s most recognized brands, and our innovative culture has been named a Best Place to Work by Ad Age, Outside magazine and the Star Tribune. For more information, visit collemcvoy.com or follow us on LinkedIn, Instagram, Facebook and X (formerly Twitter).

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at stagwellglobal.com.

CONTACT: 
Sarah Arvizo
pr@stagwellglobal.com

Stagwell (STGW) Platform Honored at Prestigious International Annual Awards Program Recognizing Standout Marketing, Advertising and Sales Technology Around the World

NEW YORK, Aug. 17, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW) Marketing Cloud’s PRophet, the first and only generative and predictive AI SaaS platform built by and for PR professionals, today announced that it is the recipient of the “Best Media Outreach Platform” award in the 6^th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.

 PRophet is a generative and predictive AI SaaS platform serving the PR community. It analyzes a reporters’ past coverage to predict future level of interest in a specific pitch topic or angle.

Earlier this year, PRophet released the industry’s first generative AI (GAI) writing tool, Taylor, fully integrated into the PRophet platform. Built on top of OpenAI, Taylor enables brands and agencies to create compelling content and provides insights into which types of content are most effective. Once users provide a small prompt or press release content, Taylor can produce personalized pitches, social posts and executive biographies in seconds. Taylor can also rewrite releases or pieces a multitude of times over. This can be used for blog posts, articles, social media content and more.

Taylor also offers the choice of tone for generated content, and once PRophet’s predictive AI analyzes the text and compiles a list of reporters for outreach, Taylor then personalizes pitches for any reporter users select.

Additionally, “Powered by PRophet” is the first industry platform that offers a white labeling option for agency clients. Customers can customize the PRophet platform to their specifications and go to market.

“PRophet was created by what we saw as a lack of data-driven earned media ‘intelligence’ tools available to PR professionals. By using AI we can bring science to the art of communications and make PR people more performance oriented,” said Aaron Kwittken, founder and CEO of PRophet. “Communications engineers© are the next era of modern communicators that embrace technology to be more performative, predictive and productive. Thank you to MarTech Breakthrough for this honor. We won’t rest on our laurels, we keep innovating and improving the user experience while also expanding our data lakes and models.”

The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, customer experience, performance marketing AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 3,500 nominations from over 19 different countries throughout the world.

“With technology that has lagged for decades, the PR industry is undergoing a rapid digital transformation. PRophet eliminates guesswork, using a dataset and technology to guide PR pros toward achieving coverage of an announcement and in developing a positive, lasting relationship with the journalist by delivering more relevant content,” said James Johnson, Managing Director at MarTech Breakthrough. “The powerful capabilities of PRophet’s predictive and generative AI capabilities make it our choice for ‘Best Media Outreach Platform.’ Leveraging natural language processing and machine learning, brands, agencies, and freelancers can more effectively target and successfully pitch to journalists around.”

About PRophet
PRophet is the first-ever generative and predictive AI SaaS platform designed by and for the PR community. The platform uses AI to help modern PR professionals become more performative, productive and predictive by generating, analyzing and testing content that predicts earned media interest and sentiment. PRophet was founded in 2020 by PR and marketing industry thought leader and entrepreneur Aaron Kwittken and is part of the Stagwell Marketing Cloud, a suite of SaaS solutions that powers research, communications, and media activation for in-house marketers. To learn more, visit prprophet.ai.

About MarTech Breakthrough
Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, performance marketing, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com.

CONTACT: 
Sarah Arvizo
pr@stagwellglobal.com 

SOURCE Stagwell Inc.

NEW YORK and CANNES, France, June 27, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, took home top honors at the Cannes Lions International Festival of Creativity, the largest gathering in the creative marketing community. Network agencies including 72andSunny, Allison+Partners, Forsman & Bodenfors, and GALE won a combined 12 Cannes Lions awards across the categories of creative, design, digital, entertainment and PR.