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Stagwell and its customers to leverage Nexxen’s unified, proprietary data solutions within the Stagwell Marketing Cloud

Partnership aligns with Nexxen’s launch of the Nexxen Data Platform, an expansion of its propriety data management platform

NEW YORK, May 16, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, and Nexxen (AIM /NASDAQ: NEXN), a global advertising technology company comprising unified demand-side and supply-side platforms, with deep expertise in video and Connected TV (“CTV”), today announced a partnership to offer an immersive suite of data solutions and integrated applications within the Stagwell Marketing Cloud, through which advertisers can gain a deeper understanding of consumers to enhance engagement and drive results.

The announcement comes as Nexxen launches the Nexxen Data Platform, building and expanding upon its proprietary data management platform. The platform provides an enriched ecosystem in which brands can securely and effectively input data of their choosing (first-party, contextual, second-party and more) to augment their audiences with Nexxen’s unique data assets and proprietary applications including contextual audience discovery tools. The availability of automatic content recognition (“ACR”) data through the platform enables advertisers to better understand viewability patterns and optimally allocate spend across linear and digital TV.

Various capabilities of the partnership are made possible through Nexxen’s proprietary unified identity graph. The solution, which will be broadly accessible through the Nexxen Data Platform, will combine and deduplicate multiple identifiers into a merged graph to enable increased scale, frequency capping and better targeting and attribution at the person and household level. The unified graph will also help advertisers address changes in privacy and identity, including cookie deprecation.

“As Stagwell grows our assets and pipeline within the media ecosystem, this partnership with Nexxen is a win-win for clients,” said Mark Penn, chairman and CEO, Stagwell. “Clients of the Stagwell Marketing Cloud can leverage the Nexxen Data Platform, specifically Nexxen’s proprietary identity graph and Stagwell’s clean room capabilities, to effectively maximize their campaigns with unified and comprehensive views of valuable audiences across touchpoints and devices, in a privacy-compliant manner.”

“Emerging technology like the Nexxen Data Platform is enriching advertisers’ knowledge of consumers and improving engagement, enabling a shift from exclusively buying media to buying against audiences, and it is driving better results,” said Ofer Druker, CEO, Nexxen. “Our important partnership with Stagwell brings advanced data solutions to top tier brands around the globe, and will grow in incremental layers of innovation and value as we put data at the core of Nexxen’s strategic roadmap.”

About Stagwell Inc. 
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com

About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a marketing-focused, AI-enablement platform built for the modern marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic consumer research, communications, and media activation for brands worldwide by leveraging technology such as generative and predictive artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com

About Nexxen 
Nexxen empowers advertisers, agencies, publishers and broadcasters around the world to utilize video and Connected TV in the ways that are most meaningful to them. Comprised of a demand-side platform (DSP), supply-side platform (SSP), ad server and data management platform (DMP), Nexxen delivers a flexible and unified technology stack with advanced and exclusive data at its core. Our robust capabilities span discovery, planning, activation, measurement and optimization – available individually or in combination – all designed to enable our partners to reach their goals, no matter how far-reaching or hyper niche they may be. For more information, visit www.nexxen.com

Nexxen is headquartered in Israel and maintains offices throughout the United States, Canada, Europe and Asia-Pacific, and is traded on the London Stock Exchange (AIM: NEXN) and NASDAQ (NEXN).

More information is available on the Nexxen Data Platform at www.nexxen.com/nexxen-data-platform

Forward Looking Statements

This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. Forward-looking statements are identified by words such as “anticipates,” “believes,” “expects,” “intends,” “may,” “can,” “will,” “estimates,” and other similar expressions. However, these words are not the only way Nexxen identifies forward-looking statements. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including without limitation statements regarding the benefits associated with the Nexxen/Stagwell partnership, and Nexxen’s products and platforms including the Nexxen Data Platform and proprietary identity graph. These statements are neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors that may cause Nexxen’s actual results, performance or achievements to be materially different from its expectations expressed or implied by the forward-looking statements, including, but not limited to, the following: negative global economic conditions; global conflicts and war, including the current terrorist attacks by Hamas, and the war and hostilities between Israel and Hamas and Israel and Hezbollah, and how those conditions may adversely impact Nexxen’s business, customers, and the markets in which Nexxen competes. Nexxen cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in the Company’s most recent Annual Report on Form 20-F, filed with the U.S. Securities and Exchange Commission (www.sec.gov) on March 6, 2024. Any forward-looking statements made by Nexxen in this press release speak only as of the date of this press release, and Nexxen does not intend to update these forward-looking statements after the date of this press release, except as required by law.

Nexxen, and the Nexxen logo are trademarks of Nexxen International Ltd. in the United States and other countries. All other trademarks are the property of their respective owners. The use of the word “partner” or “partnership” in this press release does not mean a legal partner or legal partnership.

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Sarah Arvizo
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PRophet’s AI-driven platform clinches two prestigious awards for innovation and excellence, setting the standard for the future of comms and marketing technology

NEW YORK, May 6, 2024  /PRNewswire/ — Stagwell Marketing Cloud’s (STGW) PRophet, the first integrated suite of AI-driven tools built for communicators that span Earn, Influence and Monitor offerings, has been recognized with two significant industry awards, including:

Presented by PRovoke Media, the Innovation SABRE Awards celebrate cutting-edge campaigns, individuals, and technology innovation across a wide range of categories essential to the future development and direction of the PR industry. The PRophet platform – which encompasses a suite of AI-driven tools including Earn, Influence, and Monitor  was selected from more than 850 submissions. This back-to-back award win in the Tech Stack category underscores PRophet’s position as a pioneering force in revolutionizing the comms tech landscape with AI.

Hailed as the “internet’s highest honor” by The New York Times, The Webby Awards are presented by the International Academy of Digital Arts and Sciences to recognize excellence on the internet. PRophet Influence, powered by Koalified, was selected from 13,000 entries and over 2.2 million votes. Additionally, PRophet Earn was named as an honoree in the AI, Metaverse & Virtual: Best Integrated Experience category.

“We are honored to be recognized by these highly regarded organizations for our continued innovation in marrying AI technology with the unique needs of PR and marketing teams,” said Jason Brandt, CMO at PRophet. “PRophet leverages AI technology to augment human intelligence in ways that unlock next-level creativity, productivity and performance. These wins reinforce our vision of creating purpose-built solutions for modern communications and marketing professionals.”

PRophet is the flagship product within Stagwell Marketing Cloud’s Comms Tech Business Unit, a proprietary suite of SaaS products built for in-house marketers.

About PRophet
PRophet is an essential AI-driven CommsTech suite that empowers modern communicators and marketers to work smarter, uncover new audiences, and drive more impactful campaigns. The comprehensive suite combines three powerful solutions: PRophet Earn uses a combination of AI, language processing and machine learning to generate, analyze and test content that predicts earned media interest and sentiment. PRophet Influence combines generative AI, data analytics, and monitoring technology to create personalized influencer marketing programs, while PRophet Monitor delivers customized media monitoring across a wide range of channels, alerting teams to emerging trends, brand mentions, and opportunities for real-time response. PRophet was founded in 2020 by PR and marketing industry thought leader and entrepreneur Aaron Kwittken. It is part of the Stagwell Marketing Cloud, a suite of SaaS solutions that powers research, communications and media activation for in-house marketers. To learn more, visit prprophet.ai.

About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a marketing-focused, AI-enablement platform built for the modern marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic consumer research, communications, and media activation for brands worldwide by leveraging technology such as generative and predictive artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.

Media Contacts:
Alex Birmingham
KWT Global
abirmingham@kwtgloblal.com

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Beth Sidhu, Chief Brand and Communications Officer, Stagwell
hello@stagwellglobal.com

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Generative AI is changing the marketing game. In April, Stagwell headed to Google Next to discuss that change, and what it means for Chief Marketing Officers and other C-Suite leaders in the next year.  

The event also marked Stagwell’s first software release via its Google Cloud partnership, introducing a data clean room to securely enhance client data with Stagwell’s extensive resources. More on that here.  

For now, hear from our at Stagwell Marketing Cloud and Left Field Labs about the three biggest takeaways from Google Next. 

The Sky’s the Limit But Use Cases are the Target

At Google Next – and at several marketing and technology conference this year, including CES and SXSW – the clear challenge to attendees was the two-step from theoretical implementations of AI to hard use-cases that provide value to consumers (and reasons for investment). It’s no wonder companies in attendance debuted over 101 real-world use cases for generative AI, spanning applications to consumer experiences, back-end-operations, insights, and more.  

Some common themes emerged as to where AI is providing the most immediate value:  

  • AI to accelerate the curation of essential business insights: AI21 Labs showcased how they use a BigQuery integration called Contextual Answers to allow users to query data across their businesses conversationally.  
  • AI to put the power of storytelling in everyone’s fingertips. Google unveiled Google Vids, a new AI-powered video creation app in its Workspace suite that can do everything from generate a storyboard, piece together first drafts of videos from stock multimedia, and do voiceovers.  
  • AI to bring real-time tracking to the customer experience: UPS is constructing a digital twin of its entire distribution network that will enable customers to see where their packages are at any time.

 

AI Will Mean a Rewriting of Every Customer Interface – Here’s Where to Begin

Artificial intelligence represents a quantum leap for creativity and productivity.  As a network on the beat of marketing, we know that AI’s rise will mean a rewriting of almost all customer interfaces as companies race to deliver consumers the personalized experiences they’ve desired since the dawn of the internet. At Google Next, Stagwell CTO Merrill Raman and Stagwell Marketing Cloud CTO Mansoor Basha emphasized that the first step brands should take to reap the benefits of AI should be assessing their organization’s data infrastructure to ensure it is primed for AI.  

Tactically, that may mean deep clean-up of existing first party data sources using data science best practices to get the information organized in a manner that AI can extract useful insights from. Or it may mean partnering with a third-party data provider who can supplement your view of existing and prospective consumers. 

AI Can Be the Bedrock for Trust, When Implemented Appropriately

As Left Field Labs CEO Sarah Mehler shared at Google Next: with growth in AI utilization, a critical question to consider is how do we build trust with audiences when considering AI implementation? Striking the right tone in AI-enabled communications is a primary step. And remember that communication that reflects cultural and demographic nuances is what ultimately resonates with audiences and builds trust in new systems. Well-practiced organizations will apply sentiment analysis to better understand the emotions of a user and provide appropriate responses (thus driving traction and building more successful outcomes).  

Attention to detail is also crucial for building trust in AI implementations. A “Chain of Verification” is one of several methods that can be employed to enhance the accuracy of information provided by AI systems. This process involves multiple steps to validate information before it is conveyed to the user. For instance, after our language model generates a response, we can employ a separate validation model to scrutinize the facts within that response. This secondary check helps to identify and correct any inaccuracies or ‘hallucinations’—instances where the model generates false or misleading information. By systematically verifying data through multiple layers, we can provide more reliable and trustworthy outputs. 

Wondering where to begin with AI implementation in your organization?

Email Beth Sidhu, Chief Brand and Communications Officer at Stagwell, to discuss how we can support your organization’s digital goals. 

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Elspeth Rollert is a member of the New Class of Female Leaders, a series we’ve launched to celebrate the talent and leadership of female CEOs who are new to the network (or new to their roles) here at Stagwell.

Learn more about Elspeth and who guides her in business, and her high school superlative.

Question: What or who guides you in business?

Answer: Running while listening to the Pivot podcast with Kara Swisher and Scott Galloway

 

Question: High School Superlative:

Answer: Most likely to never be forgotten

Follow along on Stagwell’s website and LinkedIn as we highlight more leaders invaluable business insights and fun facts about themselves!

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NEW YORKApril 9, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW) Marketing Cloud today announced it is developing a new data clean room (DCR) solution built on Google Cloud to facilitate a secure and private space for clients and agencies to upload and match their first-party data with proprietary data from Stagwell sources.

Through the DCR, clients can gain valuable insights into consumer behavior and marketing efficacy, while ensuring compliance with privacy regulations. Clients will be able to match their first party data with Stagwell’s Consumer Understanding and Engagement platform (CUE), Harris Poll Syndicated Research Data and National Research Group data, as well as additional Stagwell and third-party sources, and then activate those audiences directly across preferred ad tech platforms in an easy and cost-efficient manner.

“Our end goal is to reduce any friction for our clients and their ability to share data in a privacy-centric way,” shared Merrill Raman, Global Chief Technology Officer at Stagwell. “For clients, matching their data within our data clean room grants them unparalleled access to the rich and proprietary data that Stagwell has collected and serves as a single source of truth towards understanding campaign performance in an omnichannel world.”

“We’re excited to continue working with Google Cloud to build the next chapter of digital marketing solutions and keep Stagwell’s agencies at the forefront of marketing outcomes,” shared Mansoor Basha, Chief Technology Officer at Stagwell Marketing Cloud.

This is the second engagement Stagwell has pursued with Google Cloud. In November 2023, Stagwell announced a partnership with Google Cloud to develop marketing use-cases for Generative AI.  

“We’re excited to expand our partnership with Stagwell to bring more actionable business insights to customers,” said Kelly Sitarski, Director of Data and Content Partnerships, Google Cloud. “Using BigQuery, Stagwell can combine, streamline, and optimize its diverse data sources to help marketers achieve their business goals.” 

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

About Stagwell Marketing Cloud 
Stagwell Marketing Cloud (SMC) is a marketing-focused, AI-enablement platform built for the modern marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic consumer research, communications, and media activation for brands worldwide by leveraging technology such as generative and predictive artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.

Contact:
Kara Gelber
pr@stagwellglobal.com

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International Consumer Collective Powered by the Stagwell Marketing Cloud

NEW YORK, Feb. 26, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has unveiled “Unlock Surveys,” a new global research community, providing brands and researchers with real-time access to the opinions and insights of hundreds of thousands of verified, trustworthy consumers across international markets. The panel aims to add over 200,000 new active survey members in 2024 and sits within the Stagwell Marketing Cloud (SMC) suite of data-driven SaaS products for modern marketers.

“Unlock Surveys is arguably the most significant research panel launched in nearly a decade, in an industry that has seen research means consolidated, leading to commoditization, poor data quality and high participant turnover,” said Mark Penn, chairman and CEO, Stagwell. “From brand competition for customer satisfaction and loyalty, to understanding voters in the political arena, the demand for capturing the public’s opinion online is at an all-time high. As a pioneering pollster, I’m proud to see this advanced, member-first offering come under the Stagwell umbrella, making it easier than ever for brands to unlock quality insights that inform vital business decisions.”

“Under the current model, researchers and brands can spend tens of millions of dollars per year collecting online research from an increasingly unreliable pool of external suppliers. In exchange, the quality of that deliverable has declined dramatically over the past decade as fraud rates have increased, respondent engagement has dropped, and trust has diminished,” said Adam Dietrich, managing director, Unlock Surveys. “We’re building Unlock Surveys in a way that connects with authentic people and is underpinned by proven, time-tested research principles.”

Why this matters for modern marketing
Beyond the standard single-use research panels, the Stagwell Marketing Cloud will tap into proprietary data from Unlock Surveys to drive more comprehensive, two-way consumer behavioral analytics, thereby enhancing media targeting capabilities and providing marketers with more granular insights into the demands of modern-day consumers.

Brand marketers, media buyers and planners, researchers and other professionals in need of an international, representative collection of trustworthy respondents benefit from Unlock Surveys in a myriad of ways:

  • Data purity enables speed and agility: Clients of any of Stagwell’s 70+ agencies benefit from access to a centralized data house and the flexibility to pursue follow-up surveys, longitudinal studies, qualitative interviews, and other activities without the need to consult new or outside sources.
  • Members are trusted, verified participants: All members are double-opted-in via email verification, and must pass a series of stringent quality measures that include cutting-edge bot deterrents and the latest in fraud prevention systems before ever being placed into a client survey. This weeds out bad actors and technology fraudsters, also ensuring the client is receiving a participant that is most likely to qualify for and complete their survey. These panels have been built to score highly in any “research on research” metric such as quality, consistency, and census representation.
  • Applying science to behavior: As brands push the limits of quantitative research, it is vital to have a people engine to unlock the next phase of meaningful insights. This panel provides not only the respondents to participate in traditional research, but also the loyal, engaged group required for the ever-evolving complexities of behavioral understanding that come with ongoing engagement and analysis.

Consumers interested in becoming part of the panel can visit www.unlocksurveys.com. Organizations interested in using Unlock Surveys to conduct research can reach out to support@unlocksurveys.com.

About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a marketing-focused, AI-enablement platform built for the modern marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic consumer research, communications, and media activation for brands worldwide by leveraging technology such as generative and predictive artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.

Media Contact
Sarah Arvizo
pr@stagwellglobal.com

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Global marketing leader to leverage vast experience spanning sales operations, product strategy, and digital marketing to drive user adoption and growth

NEW YORK, Jan. 24, 2024 /PRNewswire/ — Stagwell Marketing Cloud’s (NASDAQ: STGW) PRophet, the first and only generative and predictive AI SaaS suite built by and for PR and marketing professionals, today announced the appointment of Jason Brandt as its Chief Marketing Officer. Brandt brings more than 30 years of industry experience building and managing digital businesses, driving innovation and scaling growth for global brands.

In his role as CMO, Brandt will be responsible for generating further awareness, adoption and growth of the PRophet Suite – consisting of the Earn, Influence, and Monitor products. It is the most comprehensive and accessible AI solution for brands and agencies alike to improve their productivity and quality of their creative output. He will also help new and existing PRophet customers unlock value from the platform to reach and engage their target audiences in innovative, compelling and resonant ways.

“I’m proud to join PRophet at this critical juncture in the company’s evolution, uniquely positioned to address the challenges that modern communicators face, and offering AI solutions that can immediately make a difference,” Brandt said. “We are really fascinated with vertical AI and helping companies work through the complexities of understanding, sizing and integrating practical AI. We feel PRophet solves that for communication teams.”

Brandt joins PRophet, the flagship product within Stagwell’s Comms Tech Unit, from his previous position as managing partner of Stagwell Technologies. Prior to Stagwell, Brandt served as the Chief Innovation Officer for the P&G Team at WPP, where he focused on integrating creative technology solutions to enhance customer experience and brand loyalty. He also served as the Chief Growth Officer at WPP company Grey Midwest, where he spearheaded growth strategies and fostering internal partnerships across Grey while delivering innovative CRM, digital, and performance marketing capabilities to global brands.

“Jason has a proven track record of innovation and strategic leadership, embodying the future-forward approach that PRophet champions. His expertise will propel us forward in our mission to revolutionize the modern communications landscape through AI-driven tools,” said Aaron Kwittken, founder and CEO of PRophet, and CEO of Stagwell Marketing Cloud, Comms Tech Unit. “With the addition of Jason to our executive team, I am confident that PRophet will continue to drive innovation, foster growth, and reshape the industry.”

About PRophet
PRophet is the first and only generative and predictive AI SaaS suite built by and for PR and marketing professionals. PRophet Earn uses a combination of AI, language processing and machine learning to generate, analyze and test content that predicts earned media interest and sentiment. PRophet Influence combines generative AI, data analytics, and monitoring technology to create personalized influencer marketing programs, while PRophet Monitor introduces the ability to create personalized alerts across a diversity of media channels from within the PRophet platform. PRophet was founded in 2020 by PR and marketing industry thought leader and entrepreneur Aaron Kwittken and is part of the Stagwell Marketing Cloud, a suite of SaaS solutions that powers research, communications, and media activation for in-house marketers. To learn more, visit prprophet.ai.

About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a marketing-focused, AI-enablement platform built for the modern marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic customer research, communications, and media activation for brands worldwide by leveraging technology such as generative and predictive artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.

Media Contacts:
Alex Birmingham
KWT Global
abirmingham@kwtgloblal.com

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Former Uber Executive Becomes First CEO of SMC

NEW YORK, Dec. 15, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has promoted Elspeth Rollert to chief executive officer of the Stagwell Marketing Cloud (SMC), the company’s proprietary suite of SaaS products built for modern marketers. In this new role – SMC’s first CEO appointment – she is responsible for overall strategic direction, management, and performance of the organization. She also currently serves as an executive in-residence at the NYU Stern School of Business, where she mentors MBA students interested in careers in technology.

“Elspeth has helped accelerate SMC into an industry-leading suite of martech innovation, one of our fastest growing business units, and a core part of our business strategy,” said Stagwell Chairman and CEO Mark Penn. “From Microsoft to Uber to working with us, I know she can drive business results for legacy and challenger brands alike and am looking forward to building SMC to be a great brand in modern marketing.”

Rollert, who works closely with SMC Chief Technology Officer Mansoor Basha, has served as SMC’s chief marketing officer since February 2022. In this role she’s helped shepherd the growth of the unit via product development and acquisition, content marketing, event activations, and strategic partnerships into a suite of tech-powered marketing solutions driving the future of business transformation, including:

  • Entering into a partnership with Google Cloud to develop marketing-focused generative AI solutions
  • The formation of Harris Quest, a suite of AI-powered real-time research products
  • The launch of ARound, the stadium-level shared augmented reality platform, with the Minnesota Twins, Los Angeles Rams, Kansas City Royals, and Cleveland Cavaliers
  • The acquisitions of AI-powered SaaS platform Apollo Program, insights platform Maru, and location-based consumer behavior platform, Epicenter Experience (now The People Platform)

As part of Stagwell’s commitment to founder-led entrepreneurship, Rollert also oversees the company’s internal “Shark Tank” competition, designed to unleash employee innovation and fund up to $1M for transformative technology ideas that solve modern marketers’ pain points. Previous winners include SmartAssets, ARound, PRophet, WonderCave, and Harris Brand Platform, now part of the SMC portfolio of in-market products.

Elspeth previously spent six and a half years at Uber, where she last served as Global Head of Partnership Marketing, providing strategic leadership and global coordination across Uber’s portfolio of brands, including Uber Rides and Eats. Prior to that she held product management, analyst and consultant roles at Microsoft, Penn Schoen Berland and IBM.

“I’m delighted to have been appointed to lead Stagwell Marketing Cloud. It is an extraordinary company passionate about building data-driven software solutions for the modern marketer,” said Elspeth Rollert, CEO, Stagwell Marketing Cloud. “As a marketer myself, I deeply understand and empathize with the modern marketer whose breadth of responsibilities are ever increasing. They need the latest technologies that truly understand their workflows to keep up and drive outcomes, and that’s what we’re committed to delivering at Stagwell Marketing Cloud. I’m grateful to Mark for this opportunity and for his steadfast belief in the power of technology to transform marketing.”

Stagwell reported SMC’s business results for the first time in its Q3 2023 earnings report, which showed revenue for the quarter increased 7%, and net revenue increased 20%.

Elspeth and the SMC leadership team will be on the ground at CES 2024. Brands, agencies, or journalists interested in connecting can email ces2024@stagwellglobal.com to coordinate.

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a marketing-focused, AI-enablement platform built for the modern in-house marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic customer research, communications, and media activation for brands worldwide by leveraging technology such as generative artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com

Media Contact:
Sarah Arvizo
pr@stagwellglobal.com 

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NEW YORKNov. 9, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced a unique partnership with Google Cloud and SADA, a Google Cloud Premier Partner, to develop generative AI (gen AI) marketing solutions that support Stagwell agencies, client partners, and product development within the Stagwell Marketing Cloud (SMC).

Through this collaboration, SMC will build AI-based tools for modern marketers and receive development support from Google Cloud as a strategic cloud and AI provider. This work will greatly enhance SMC’s ability to identify, develop, and infuse AI capabilities into all of its products. SMC will leverage Google Cloud’s gen AI solutions including Vertex AI, Duet AI, and other advanced tools to create new solutions, initially spanning the following areas to help customers:

  • Transform brand campaigns: Develop go-to-market programs for brands supported by gen AI, specifically with SMC’s Media Studio Audience Identification, PRophet Monitor, and PR applications.
  • Accelerate gen AI solution development: Develop solutions that drive market-leading initiatives, such as translation services for market research and survey solutions, and an AI agent-to-agent service. 
  • Harness data analytics and insights: Develop and train a proprietary Stagwell large language model (LLM) purpose-built for Stagwell clients; productize data assets via APIs to create new digital experiences for brands, and multiply the value of their first-party data ecosystems to drive new revenue streams using Vertex AI and open source-based models.

Additionally, SMC plans on releasing its solutions on Google Cloud Marketplace in the future, scaling access to Stagwell’s marketing-focused AI-enabled product suite.

The partnership comes as artificial intelligence is poised to help transform a diverse range of popular consumer segments such as automotive, entertainment, financial, hospitality, retail and more, driving operational efficiencies, marketing transformation, and customer experience innovation for digital companies worldwide. For Stagwell, the collaboration with Google Cloud adds a trusted technology partner who can accelerate the company’s ability to identify, build, and scale AI products. 

“Partnering with Google Cloud is an opportunity to strengthen our SMC offering and engage with some of the best technology professionals as we build, test, and scale our gen AI products. This partnership gets market-shifting technology to our client partners faster than ever,” said Mark Penn, Chairman and CEO, Stagwell. “As we work to lead the AI-based transformation of marketing, we’re excited to partner with Google Cloud and SADA to chart the future on AI.”

“Through Stagwell’s collaboration with Google Cloud, brands can gain competitive access to the transformative power of gen AI, accelerating the development of customer-centric marketing campaigns with enhanced data analysis and automation,” said Caroline Yap, Managing Director, Global AI Business, Google Cloud. “This partnership exemplifies Google Cloud’s commitment to getting cutting edge technology into the hands of customers through its easy-to-deploy, scalable, and secure AI solutions.”  

“At Stagwell and in the Stagwell Marketing Cloud, we are laser-focused on reinventing the marketing technology stack with AI-infused products and solutions,” said Merrill Raman, Global Chief Technology Officer, Stagwell. “With rich proprietary data and insights from our in-depth knowledge in core marketing disciplines, we are eager to work with Google Cloud and develop purpose-built gen AI models and tools that drive value for our clients, and help them win in the marketplace.”

“SADA is proud to be Stagwell’s trusted advisor on their gen AI and cloud transformation journey. We’re thrilled to be a part of this exciting partnership working with a visionary company like Stagwell that is leading with technology to help take their businesses to a completely unprecedented level,” said Tony Safoian, President & CEO, SADA.

About Stagwell

Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

About Stagwell Marketing Cloud 

Stagwell Marketing Cloud (SMC) is a marketing-focused, AI-enablement platform built for the modern in-house marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic customer research, communications, and media activation for brands worldwide by leveraging technology such as generative artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com

About SADA Systems      

SADA is a market leader in professional services and an award-winning solutions provider of Google Cloud. Since 2000, SADA has been committed to helping customers in healthcare, media, entertainment, retail, manufacturing, and the public sector solve their most complex challenges so they can focus on achieving their boldest ambitions. With offices in North America, India, and Armenia providing sales and customer support teams, SADA is positioned to meet customers where they are in their digital transformation journey. SADA is a 6x Google Cloud Partner of the Year award winner with 10 Google Cloud Specializations and has been recognized as a Niche Player in the 2023 Gartner® Magic Quadrant™ for Public Cloud IT Transformation Services. SADA is a 15x honoree of the Inc. 5000 list of America’s Fastest-Growing Private Companies and has been named to Inc. Magazine’s Best Workplaces four years in a row. Learn more at www.sada.com.

Media Contact:
Sarah Arvizo
pr@stagwellglobal.com 

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Originally Released On

PR Newswire

CONTACT:

Alex Birmingham
KWT Global
abirmingham@kwtglobal.com










PRophet is the first to build and market a full suite of AI-driven tools that now span earned media, influencer marketing and news monitoring offerings.

PRophet also partners with EZ Newswire to bring affordable news distribution to trial and PRO customers.

NEW YORK, Oct. 13, 2023 /PRNewswire/ — Stagwell Marketing Cloud’s (NASDAQ: STGW) PRophet, the first and only generative and predictive AI SaaS platform built by and for PR professionals, today unveiled two new platform capabilities – AI-driven influencer discovery and campaign management and machine learning-based news monitoring.

PRophet Earn, Influence, and Monitor are three offerings that can work together or as standalone solutions that exponentially increase the value and accessibility of the PRophet platform to communicators and marketers alike. The new offerings under the Earn, Influence and Monitor branding will be on display at Public Relations Society of America’s (PRSA) ICON 2023 conference on Oct. 15-17 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn., and will be fully available to users by the end of the year.

“These new tools will help agencies and brands now leverage our proprietary AI for influencer discovery and management and advanced news monitoring and analysis,” says Aaron Kwittken, founder and CEO of PRophet, and CEO of Stagwell Marketing Cloud, Comms Tech Unit. “PRophet is the only marketing solution that combines this holistic but agile, customer-centric approach in an intuitive, measurable and affordable user experience.”

PRophet Influence

PRophet Influence is a critical tool for brands looking to leverage the $21 billion influencer marketing industry more effectively. PRophet Influence combines generative AI, data analytics, and monitoring technology to create personalized influencer marketing programs by identifying, contracting, and collaborating with macro and micro influencers, finally empowering brands to increase awareness in a world where traditional media has been upended. PRophet Influence is powered by Koalifyed, an influencer discovery and campaign management platform currently being used by some of the world’s largest CPG brands that merged into Stagwell Marketing Cloud’s Comms Tech unit earlier this year.

PRophet Monitor

PRophet Monitor, powered by partner PeakMetrics, the leading machine-learning powered media monitoring and narrative analytics platform, introduces the ability to create personalized alerts across a diversity of media channels from within the PRophet platform. Alerts can be customized based on refined search criteria including a combination of keywords, organizations, and people, and users can then choose to receive regular email notifications to ensure they never miss a mention.

PRophet Earn

PRophet Earn builds on the existing PRophet platform, which uses a combination of AI, language processing and machine learning to generate, analyze and test new content — from pitches to social posts, blogs and biographies — to predict earned media interest, reach and sentiment. Users have access to the full suite of existing media relations tools including Taylor, the industry’s first generative AI writing tool, the multi-pitch tool which can generate 25 personalized pitches in under three minutes, and biography and blog generators.

Additionally, PRophet partnered with EZ Newswire to provide low-cost news release distribution to its free trial and PRO monthly customers.

PRophet at PRSA ICON

PRophet will take center stage to unveil the new platform as the Titanium sponsor at the conference. Attendees will be able to connect with the executive team directly and receive first-hand demos of the new features and functionality.

To learn more about how PRophet can make your communications team more performative, predictive, and productive, please visit us at Booth 500. If you’d like to get in touch with PRophet ahead of the event to schedule an onsite meeting or demo, please reach out to Ian Brand at Ian.Brand@prprophet.ai.

About PRophet
PRophet is the first-ever generative and predictive AI SaaS platform designed by and for the PR community. The platform uses AI to help modern PR professionals become more performative, productive and predictive by generating, analyzing and testing content that predicts earned media interest and sentiment. PRophet was founded in 2020 by PR and marketing industry thought leader and entrepreneur Aaron Kwittken and is part of the Stagwell Marketing Cloud, a suite of SaaS solutions that powers research, communications, and media activation for in-house marketers. In 2023, PRophet expanded its offering to include an end-to-end influencer marketing discovery and engagement platform and a news monitoring and analysis service. To learn more, visit prprophet.ai.

About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a suite of data-driven SaaS solutions built for the modern in-house marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic customer research, communications, and media activation for brands worldwide by leveraging technology such as generative artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.

Media Contacts:
Alex Birmingham
KWT Global
abirmingham@kwtglobal.com

SOURCE Stagwell Inc.

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