Stagwell’s (STGW) ARound platform is designed to be easily activated by any team or brand, offering a scalable, commercial-grade AR solution that integrates seamlessly into live broadcasts and mobile experiences.
LOS ANGELES, Oct. 28, 2024 /PRNewswire/ — ARound, the pioneering shared augmented reality (AR) platform, part of Stagwell (NASDAQ: STGW), and the Los Angeles Rams have teamed up with Princess Cruises and Uber Eats to revolutionize how AR is integrated into live sports broadcasts and in-stadium experiences.
ARound and the Rams debuted this technology last month during the Rams home opener at SoFi Stadium. ARound’s automatic camera integration allows AR effects to be broadcast on the Infinity Screen, blending live game moments with dynamic AR content. Complementing the broadcast, ARound’s mobile browser-based platform allows fans to localize AR interactions, marking a new era for sports entertainment that gives fans a more immersive way to engage all game long.
“We’re transforming how AR enhances live sports broadcasts nationwide,” said Josh Beatty, Founder and CEO of ARound. “Whether fans engage on the Infinity Screen or through their phones, we’re creating a fully synchronized AR experience that amplifies fan engagement like never before.”
This breakthrough technology is a first in the NFL, allowing brands including Princess Cruises and Uber Eats to offer real-time AR activations that seamlessly blend into the game.
“ARound is helping us continue to set the gameday standard by creating dynamic engagement with our fans,” said Kathryn Kai-ling Frederick, Chief Marketing Officer, Los Angeles Rams. “This is the future of sports entertainment—AR integrated with live broadcasts to create a multi-layered, immersive experience for fans and brands in the stadium.”
Princess Transports Fans to Global Destinations
Princess Cruises elevates the gameday experience with its AR activation, “Touchdown Treasure,” which transforms the stadium into stunning destinations like Alaska and Mexico visited by Princess Cruises’ Love Boats with Rams players racing through these locations as fans cheer them on.
“At Princess Cruises, we believe imagination and innovation can quickly become reality and ARound’s platform allows fans to experience the excitement of a Love Boat cruise sailing to incredible destinations throughout the world,” said Jim Berra, Chief Marketing Officer for Princess Cruises. “This AR experience brings the allure of a Princess vacation to the forefront, engaging fans with a sense of adventure and wonder.”
Uber Eats: Seamless Engagement and Real-Time Reward Redemption
Uber Eats’ new AR activation allows fans to unlock offers such as in-game food and beverage deals —which are instantly redeemable at stadium concessions.
“ARound’s platform allows us to capture fan attention in the most exciting moments of the game and create a seamless experience from engagement to redemption,” said Kim Guluk Senior Manager, Global Brand Partnership Marketing at Uber.
About ARound
ARound is a first-of-its-kind stadium-level shared augmented reality platform and is part of the Stagwell Marketing Cloud, a proprietary suite of SaaS solutions built for the modern marketer. ARound keeps audiences engaged by capturing their attention through immersive, interactive and shared experiences with fellow fans across the venue. Where other AR products offer isolating, singular experiences, ARound’s massive multi-user AR – which uses 3D spatial computing to localize content – redefines what it means to be part of a connected fan experience. It was the winner of Stagwell’s annual innovation competition which invests in new product ideas proposed by the network’s 13,000+ employees. ARound and the Stagwell Marketing Cloud are a part of Stagwell (NASDAQ: STGW), the challenger network built to transform marketing.
About the Los Angeles Rams:
The Los Angeles Rams – Los Angeles’ original professional sports team and Super Bowl LVI Champions – stand as one of the oldest franchises in the National Football League and since its founding in 1937, have garnered four World Championships and sent 30 of its members to the Pro Football Hall of Fame. As a professional sports team, the organization is committed to be a valuable civic partner and serving the greater Los Angeles area 365 days a year. The Rams play their home games at SoFi Stadium, which is located at Hollywood Park, a 298-acre sports and entertainment destination owned, being developed and operated by Los Angeles Rams Owner/Chairman E. Stanley Kroenke in Inglewood, CA.
CONTACT:
Madison Wick
pr@stagwellglobal.com
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NEW YORK, Oct. 24, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has added Free Practice (Spain), keelbone (United States) and SponsorForce (Japan) to its Global Affiliate Network to bolster full-service and specialty digital solutions for clients worldwide.
Through its Global Affiliate Program, Stagwell provides full-service capabilities worldwide ensuring clients receive best-in-class service and solutions tailored to their priority markets.
By joining Stagwell’s affiliate program, Free Practice, keelbone and SponsorForce build on the foundation Stagwell’s 70+ agencies deliver for 4,000 clients around the globe every day.
A deeper look at each of the new affiliate’s capabilities:
Free Practice is an ideas focused, interdisciplinary creative setup rooted in global contemporary culture. With an office in Málaga, Spain and representing clients worldwide, Free Practice provides forward-thinking ideas, creative strategy, creative direction and production management from concept to execution for a wide range of project types – primarily brand campaigns and experiences (physical and digital).
“Free Practice is very excited to join Stagwell’s affiliate program and tap into the network’s extensive global resources, advanced technologies, and diverse network of talent,” said Creative Director and Co-Founder of Free Practice Daniel Whiteneck. “This partnership represents a significant opportunity to enhance the breadth of our creative offerings. Together, we will elevate the quality and reach of our work and continue to help our clients creatively navigate an increasingly complex and dynamic marketplace.”
keelbone is the executive-level brand and business strategy practice for leaders seeking to transform their business through the power of brand. A nod to the essential bone for flight, keelbone delivers the essential brand thinking that shapes ownable expressions and experiences that lead to greater growth and momentum. With a global perspective and a deep understanding of diverse categories, keelbone partners directly with the c-suite to drive impact at the right altitude. keelbone is proud to be brand partner to a range of enterprises, from Fortune 500s to fresh ventures. Its current roster covers biotech to financial services, Cannabis to connected fitness, beauty to food delivery.
“keelbone creates powerfully-clear and cohesive thinking that serves as the heart of brand, and with Stagwell, our partners have the muscle they need to soar. We’re excited to be working with the very best in the industry, across all disciplines, to build off the strategies we craft for clients,” says John Swan, cofounder and principal at keelbone.
SponsorForce is an innovative sports sponsorship digital community, focusing on establishing closer connections between rights holders, sponsors, agents, and professionals globally. Headquartered in Tokyo, and franchises and operational partners in Singapore, India, Germany and China.
“We like to think of SponsorForce as the ‘Tinder for sponsorship’, our goal is to completely transform the way brands and sports rights holders connect. We use AI to make the sponsorship process faster, smarter, and a lot more transparent, and we’re looking forward to having Stagwell’s support on that mission.” Says Shoto ZHU, founder and CEO of SponsorForce.
Stagwell (NASDAQ: STGW) is the network created to transform marketing. We deliver creative performance at scale for the world’s most ambitious brands, connecting culture-moving creativity with cutting-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our more than 13,000 experts in more than 34 countries are united under a single purpose: to generate effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Kara Gelber
PR@stagwellglobal.com
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New Survey by Stagwell (STGW)’s The Harris Poll Reveals Critical Gaps in Public Awareness and Support Surrounding Pregnancy and Infant Loss in the U.S.
NEW YORK, Oct. 15, 2024 /PRNewswire/ — In honor of Pregnancy and Infant Loss Remembrance Day (Oct 15), The Harris Poll, a Stagwell Agency, is releasing additional data from its second annual State of Maternal Health Report, bringing to light alarming gaps in public understanding of and support systems relating to pregnancy and infant loss across the United States. Key findings from the survey, conducted online in April of 2024, indicate significant disparities when it comes to knowledge of infant mortality rates in the U.S., and confirm a shocking lack of support for those experiencing loss.
“These statistics just graze the surface of such a significant and delicate issue for women, and families, and the lack of support offered to them,” expressed Christina Lojek, Research Manager at The Harris Poll. “As someone who has had the unfortunate experience of facing a pregnancy loss and feeling like I was expected to just jump back into normal life like nothing happened, I whole-heartedly believe that things could have been better on many accounts if proper education and support standards were in place.”
According to March of Dimes, stillbirth affects about 1 in 160 births in the U.S., and about 10 to 20 percent of pregnancies end in miscarriage. Furthermore, the U.S. — one of the most developed nations in the world – is not among those with the lowest rates of infant deaths (or the death of an infant before his or her first birthday). Less than one third of Americans (29%) know that the U.S. does not have one of the lowest rates of infant mortality among developed countries. And less than half of Americans (45%) know that Black and American Indian/Alaska native babies are twice as likely as white babies to die before their first birthday. This knowledge gap underscores a critical need for increased awareness and action.
The study also highlights an urgent call for policy changes regarding parental leave following the loss of a baby. About 2 in 5 women who have been pregnant or given birth (39%) believe that employers should offer the same amount of paid leave for parents who experience a miscarriage or stillbirth as they do for those taking maternity or paternity leave. This sentiment is even stronger among younger women aged 18-34, where about half (51%) support such equality in parental leave policies.
Furthermore, there is an overwhelming need for supportive measures post-miscarriage or stillbirth. One in 7 women who have been pregnant or given birth (14%) state that their pregnancy/birth experience(s) would have been easier/better if they were provided support after a miscarriage/stillbirth, with a dramatic increase to nearly one in four (23%) among younger women aged 18-34. These stats, which are among all women and include those who did not experience loss, would undoubtedly be much higher if just looking at those who did in fact suffer a miscarriage or stillbirth. Essential services such as medical support for physical healing, information on therapy and support groups, and memorabilia like footprints or photographs could provide substantial relief for grieving parents.
During Pregnancy and Infant Loss Awareness Month (October), and especially today, these findings are even more unnerving as it is clear there is not enough being done to support these individuals and families through this difficult, grief-filled journey. Sadly, it is evident that the U.S. is severely behind when it comes to preventing and addressing pregnancy and infant loss, supporting mothers and families after loss, which should serve as a call to action for policy makers, healthcare providers, and employers alike.
If you or someone you know has experienced a pregnancy or infant loss, please consider checking out the below resources/information for support.
- https://starlegacyfoundation.org/resources/
- https://www.marchofdimes.org/pregnancyandinfantlossmonth
- https://nationalshare.org/
- https://www.thecooperproject.org/pink-and-blue-project
- https://www.pushpregnancy.org/resources
Survey Method:
The 2024 State of Maternal Health survey was conducted online in the U.S. by The Harris Poll April 2-4, 2024 among 2,061 U.S. adults ages 18+, among whom 1,116 are women, and 701 are women who are currently pregnant or have ever been pregnant. The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within +/- 2.5 percentage points using a 95% confidence level. This credible interval will be wider among subsets of the surveyed population of interest. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact christina.lojek@harrispoll.com.
About The Harris Poll
The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing. To learn more, please visit www.theharrispoll.com
Contact:
Christina Lojek
christina.lojek@harrispoll.com
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MAIL-IN VOTER BEHAVIOR EVENS OUT ACROSS PARTY ID, ONLY A 7-POINT GAP BETWEEN DEMOCRATS AND REPUBLICANS (DOWN 12 POINTS FROM NOVEMBER 2020)
85% OF VOTERS SAY CBS SHOULD RELEASE FULL TRANSCRIPT OF HARRIS 60 MINUTES INTERVIEW
NEW YORK and CAMBRIDGE, Mass., Oct. 14, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW) today released the results of the October Harvard CAPS / Harris poll, a monthly collaboration between the Center for American Political Studies at Harvard (CAPS) and the Harris Poll and HarrisX.
The presidential horserace remains close at 49-48, with Harris leading and up 1 point from September. Trump, however, leads in battleground states among registered, likely, and early voters. The poll also covers public opinion on policy issues and foreign affairs. Download key results here.
“There is no definitive answer – it’s about as close a race as you can possibly get, well within the confidence interval of any poll,” said Mark Penn, Co-Director of the Harvard CAPS / Harris poll and Stagwell Chairman and CEO. “Harris has lost some momentum from when she was first nominated but is still driving strong messages around her personality and some of her economic measures, while Trump leads on immigration, crime, and foreign policy but has been less effective on economic messaging.”
HORSERACE HAS HARRIS +1 BUT TRUMP LEADING IN BATTLEGROUND STATES
- 81% of registered voters say they will definitely vote in the election (Democrat: 85%; Republican: 84%; Independent: 72%).
- Harris holds a 1.7-point lead among likely voters, but in battleground states, Trump has a 2-point lead among both likely and registered voters.
- There is a 10-point gender gap with female voters favoring Harris. The gap for Latino voters has widened from 7 points in September to 17 points (Harris: 54%; Trump: 37%; Don’t Know/Unsure: 9%).
- 50% of voters say they will vote on Election Day, 45% say they will vote early, and 5% do not plan to vote. Mail-in voting behavior is nearly even across party ID (Democrat: 49%; Republican: 42%; Independent: 44%), markedly different from that in November 2020 (Democrat: 54%; Republican: 35%; Independent: 45%).
- Among those voting early, 51% voted for Harris and 43% voted for Trump (in battleground states, Trump: 48%; Harris: 47%).
- 14% of voters say they are still weighing their choices, including 25% of Independents.
- Democrats and Republicans remain neck-in-neck in the congressional election (Democrat: 51%; Republican: 49%).
CANDIDATE STRENGTHS ON THE ISSUES CONTINUE TO VARY WIDELY
- Trump’s perceived policy stances align more with those of the general public on issues like tougher law enforcement and opposition to open borders, the switch to electric vehicles, free healthcare for illegal immigrants, and men who have transitioned to women competing in women’s sports.
- 63% of voters are against a national ban on abortion. Most believe Harris is against such a ban (73%, +1 from September) and Trump is for it (54%, -1).
- Though many voters say Harris is to the left (53%) and Trump is to the right (50%) of them politically, 59% say they would rather vote for someone to the right of them.
- Voters believe Trump would do a better job on specific foreign policy issues like the Ukraine/Russia war (+9), standing up to China (+13), and the Israel/Hamas war (+10) over Harris, and 70% believe he has experience in foreign affairs. But 51% of voters believe Harris is better equipped to be commander-in-chief over Trump.
CURRENT EVENTS HAVE MINOR EFFECTS ON CANDIDATE PERCEPTIONS
- 85% of voters say CBS should release the full transcript of Harris’ 60 Minutes interview. More broadly, 51% of voters say recent Harris interviews have helped her, and 49% say they have hurt her (an 8-point gap among Independents, with more thinking they hurt her).
- Harris holds leads over Trump on 10 out of 15 presidential characteristics including right temperament (+15), relates to the working class (+12), and honest (+10), while Trump is seen as more experienced (+10) and a fighter (+6).
- 58% of voters say they were satisfied with FEMA’s response to recent hurricanes, and 67% of voters believe FEMA money should not have gone to housing illegal immigrants.
- 38% of voters say JD Vance won the vice-presidential debate, while 35% of voters say Tim Walz won.
- 67% of voters believe billionaires mostly support Trump, while 33% of voters believe they support Harris.
APPROVAL RATINGS AND MOOD OF COUNTRY REMAIN UNCHANGED, WITH ECONOMY TOP-OF-MIND
- Biden’s approval rating sits at 42%, unchanged from the last three months, while 51% of voters approve of the job Trump did as President (-1 from September) and 49% approve of the job Harris is doing as Vice-President (+2).
- 51% of voters believe they will be better off economically under a new Trump administration, while 49% hold this belief for a Harris administration.
- Inflation and immigration remain the top two national issues for voters, with 46% of voters saying inflation is most important personally (Democrat: 39%, Republican: 52%; Independent: 47%).
- 61% of voters say the U.S. economy is on the wrong track, staying relatively consistent since the summer of 2022. 47% of voters say their personal financial situation is getting worse (rural: 57%; suburban: 48%; urban: 40%).
VOTERS SUPPORT ISRAEL’S STRIKES ON HEZBOLLAH AND RESPONSE TO IRAN, BELIEVING IRAN IS A SOURCE OF CONFLICT AND TERROR IN THE REGION
- 52% of voters say Hezbollah is a terrorist organization, with 54% of 18-24 y.o. and 46% of 25-34 y.o. voters saying they are unsure.
- 73% of voters say Iran is a regional sponsor of terror in the Middle East and blame Iran over Israel for escalating conflict, but 53% of 18-24 y.o. and 46% of 25-34 y.o. voters say Iran is not a regional sponsor of terror.
- 63% of voters believe Israel is justified in responding to the recent Iranian missile attack (18-24: 45%; 25-34: 50%; 65+: 77%).
- 63% of voters say campus protests in the U.S. are mostly about saving lives in Gaza rather than supporting Hamas and Hezbollah.
- 65% of voters say authors who support Hamas and Hezbollah should not be given airtime on national TV.
The October Harvard CAPS / Harris poll survey was conducted online within the United States on October 11-13, 2024, among 3,145 registered voters by The Harris Poll and HarrisX. As part of the sample, 2,596 likely voters and 898 battleground state voters were also interviewed. Follow the Harvard CAPS / Harris poll podcast at https://www.markpennpolls.com/ or on iHeart Radio, Apple Podcasts, Spotify, and other podcast platforms.
About The Harris Poll & HarrisX
The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations, and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing.
HarrisX is a technology-driven market research and data analytics company that conducts multi-method research in the U.S. and over 40 countries around the world on behalf of Fortune 100 companies, public policy institutions, global leaders, NGOs and philanthropic organizations. HarrisX was the most accurate pollster of the 2020 U.S. presidential election.
About the Harvard Center for American Political Studies
The Center for American Political Studies (CAPS) is committed to and fosters the interdisciplinary study of U.S. politics. Governed by a group of political scientists, sociologists, historians, and economists within the Faculty of Arts and Sciences at Harvard University, CAPS drives discussion, research, public outreach, and pedagogy about all aspects of U.S. politics. CAPS encourages cutting-edge research using a variety of methodologies, including historical analysis, social surveys, and formal mathematical modeling, and it often cooperates with other Harvard centers to support research training and encourage cross-national research about the United States in comparative and global contexts. More information at https://caps.gov.harvard.edu/.
Contact:
Kara Gelber
pr@stagwellglobal.com
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By: Ray Day
CONTACT:
We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking:
ECONOMIC PESSIMISM CONTINUES
Americans are still down about the economy – negativity that has persisted since our Harris Poll study with the Guardian first asked about the economy last September.
- When asked how they think about the U.S. economy today compared with the start of the summer, 35% said they were more pessimistic (versus 29% more optimistic and 36% feeling the same).
- 73% do not feel any positive effects of the positive economic news being reported.
- 61% believe inflation is increasing (it is falling).
- 49% believe the U.S. economy is in a recession (it’s not).
HOW SMART IS YOUR SMART DEVICE?
With devices like the iPhone 16, companies are racing to integrate AI features and set a new standard for mobile technology. Yet one in three smartphone users have key worries about AI, based on Stagwell’s National Research Group’s new “Are smart devices getting smarter?” study.
- 24% of smartphone users are already regularly using AI features.
- 69% anticipate nearly all smartphones will have integrated AI features within five years.
- Consumers’ top desires for AI are searching for information, translations and learning new skills.
- Employees’ top desires for AI are learning new skills, enhancing productivity and searching for information.
- When it comes to marketing AI-powered smart phones, 51% of men would be more likely to purchase a smartphone described as “built for AI.”
- Only 28% of women, however, would be more interested in buying a phone that was “built for AI” – the same number who would be turned off by such marketing.
- 30% of smartphone users worry about AI making decisions without their consent.
- 75% of users believe apps should disclose when they use AI.
- Consumers’ top concerns about AI in mobile apps: too much AI-generated content on social media (31%); AI might make decisions without consent (30%); harder to protect personal data and privacy (30%); easier for people to spread misinformation online (28%); and apps will be misused by scammers and cybercriminals (27%).
58% DON’T KNOW WHERE TO START ON CAREER DEVELOPMENT
Career development is critical to retain and attract talent, according to our Harris Poll research with Bright Horizons.
- 74% of employees want to develop new skills or pursue additional education.
- Yet 58% do not know where to start.
- 26% feel more pressure to learn new workplace skills due to AI.
- 30% worry that AI will replace their job.
- 52% of workers believe it’s their employer’s responsibility to guide them.
ICYMI:
In case you missed it, check out the thought-leadership and happenings around Stagwell making news:
- Shining a light on shadow AI
- Being Brand Brave in a World of Bots, Trolls and Toxic Conversation
- Case Study: “My Spotify” reminds users of the platform’s incredible level of personalization
- New Survey Shows Half of US Voters Believe Crypto an Important Election Issue
- Synthetic beauty: The new muse, driven by machines
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Originally Released On
Contacts
For Investors:
Ben Allanson
IR@stagwellglobal.com
For Press:
Beth Sidhu
PR@stagwellglobal.com
NEW YORK, Oct. 10, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, will report financial results for the three months ended September 30, 2024, on Thursday, November 7, 2024, before market open.
Stagwell will host a video webcast to review those results the same day at 8:30 AM (ET). Register here to attend the webcast.
A replay of the webcast will be available following the event at Stagwell’s website, https://www.stagwellglobal.com/investors/.
About Stagwell
Stagwell (NASDAQ: STGW) is the network created to transform marketing. We deliver creative performance at scale for the world’s most ambitious brands, connecting culture-moving creativity with cutting-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our more than 13,000 experts in more than 34 countries are united under a single purpose: to generate effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
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Former CEO of Saatchi & Saatchi Joins Stagwell’s (STGW) Forsman & Bodenfors Collective
LONDON, Oct. 7, 2024 /PRNewswire/ — Forsman & Bodenfors, a global creative collective within the Stagwell (STGW) network, has welcomed James Denton-Clark as Global CEO.
He will work alongside Forsman & Bodenfors leadership teams to oversee the agency’s continued global growth across eight offices, in six countries. Denton-Clark joins Forsman & Bodenfors from Saatchi & Saatchi, where he served as CEO.
With over 25 years of experience in the advertising and creative industries, Denton-Clark was a partner and latterly CEO at Karmarama, part of the team that sold the agency to Accenture in 2016. Denton-Clark also led transformational marketing for brands and topline growth across the newly merged Accenture Song. Prior to this, Denton-Clark held roles at BMB, BMP DDB and Bates Dorland.
“It’s epic to be joining the collective at Forsman & Bodenfors” said Denton-Clark. “Their early commitment to culture first work within a culture first company has led to them becoming one of the most awarded and transformative agencies in the world. I can’t wait to help the team take it to the next level”.
Throughout his career, Denton-Clark has a history of growth and built-up agencies to become agency of the year and regular winners of the Sunday Times Best Places to Work. While leading Saatchi & Saatchi, he helped the agency grow to be the U.K.’s largest agency by billings.
“Denton-Clark brings a track record of transformation and growth for his clients and agencies alike,” said James Townsend, CEO, Stagwell EMEA and Global CEO, Stagwell Brand Performance Network. “I look forward to welcoming him and seeing him take Forsman & Bodenfors, a key brand in our impressive creative portfolio at Stagwell, to the next phase of global growth. James will also join the EMEA executive group as we strategically deploy Stagwell’s connected solutions across the region, amplifying our impact and driving innovation.”
About Forsman & Bodenfors
Forsman & Bodenfors is a global creative collective transforming our clients’ businesses with ideas that change things. We work with some of the world’s most human brands including Volvo, Mandarin Oriental, SK-II, Google, Goldman Sachs, Polestar, Diageo, P&G, Crocs, LG, General Mills and H&M. Forsman & Bodenfors is one of the most globally awarded agencies across creativity and innovation, with key accolades including Cannes
Lions: Top 3 Independent Agency of the Decade; Contagious Pioneers; Fast Company: Most Innovative Companies; Digiday: Most Collaborative Culture. Forsman and Bodenfors is also the first and only global creative agency to receive both the global 3% Certification, and global certification from Fair Pay Workplace. We have people across eight offices in Gothenburg, Stockholm, London, Dublin, New York, Singapore, Shanghai and Toronto.
About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
CONTACT:
Madison Wick
pr@stagwellglobal.com
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Stagwell and Adobe to build a modern marketing partnership with expanded Global wins, while launching a three-year innovative joint go-to-market business partnership leveraging each company’s unique offerings
Stagwell’s agencies 72andSunny, Code and Theory, Locaria, Movers+Shakers, National Research Group and more to collaborate for Adobe at a global scale
NEW YORK, Oct. 1, 2024 /PRNewswire/ — Adobe (NASDAQ: ADBE) today appointed Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, as its global lead for creative campaigns and social content for its Digital Media (DMe) business. Leveraging the integrated strengths of five agencies across the network from upstream research and insights to global strategy and creative, Stagwell proudly takes on the global remit to deliver impactful solutions for Adobe and global creators.
Stagwell and Adobe will also partner on a joint go-to-market initiative to accelerate the content supply chain for brands, the end-to-end process used to deliver content for marketing campaigns and personalized customer experiences. This partnership brings together solutions across Adobe Experience Cloud, Adobe Document Cloud, Adobe Creative Cloud and Stagwell Marketing Cloud, delivering products and services to create winning in-market offerings for Adobe and Stagwell clients.
“We are proud to join forces with Adobe, a brand synonymous with creativity and innovation, to build game-changing transformation tools for our clients and theirs,” said Chairman and CEO of Stagwell Mark Penn. “This partnership is another example of the value Stagwell is eager to create with clients via our integrated offering, and we are excited to bring our best-in-class creativity and technology to help Adobe inspire and empower their customers.”
72andSunny will expand their seven-year partnership with Adobe by leading global creative and strategy within this new model. Movers+Shakers will lead global social efforts, with a focus on mining cultural conversations in real-time and producing socially-native content with speed and agility. Code and Theory will be responsible for the launch of Adobe GenStudio, among additional high-profile assignments.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. www.stagwellglobal.com.
Contact:
Kara Gelber
PR@Stagwellglobal.com
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By: Ray Day
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We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking:
TRADE JOBS VERSUS COLLEGE
Blue-collar career paths are the latest workforce trend being embraced by Gen Z, according to a new Harris Poll study with Credit Karma.
- 45% of Americans don’t see the value in a four year college degree, rising to 52% for Gen Z.
- 78% say they’ve noticed a recent growing interest from young adults in pursuing trade careers.
- 23% who do not currently have a trade job say they plan to get into the profession – jumping to 50% for Gen Z and 42% for Millennials.
- The top factor influencing a trade career is work-life balance (43%), followed by job security and job availability (42%).
- Social media is playing a role: 10% of trade workers say seeing skilled-trade workers on social media influenced their decision to pursue a trade career.
- 1 in 10 say seeing stories on social media from people with corporate jobs who are struggling to make ends meet affected their decision.
- 61% believe a college degree will result in a well-paying job, yet 22% of those who went to a 4-year college are not making as much money as they thought they would.
NOT READY FOR RETIEMENT
Americans remain unprepared for retirement, based on our Harris Poll survey with Transamerica Center for Retirement Studies.
- 40% of Boomers are already retired, and more will leave the workforce this year than any year prior.
- Only 21% of the U.S. middle class are “very confident” in their ability to retire or maintain a comfortable lifestyle throughout their retirement.
- 40% worry they will outlive their savings and investments.
- 39% fear Social Security will be reduced or cease to exist in the future.
- These worries are casting doubt on Americans’ top retirement dreams, including: traveling (67%), spending more time with family and friends (58%), pursuing hobbies (51%), doing volunteer work (23%) and taking care of grandchildren (20%).
STREAMING VERSUS MOVIE THEATERS
Most streaming consumers still go to the movies, yet they need the promise of unique experiences to motivate them, according to new data from Roku and Stagwell’s National Research Group.
- 61% of streaming viewers say they have been to at least two movies in theaters during the past six months.
- 61% of moviegoing streamers said they would be equally interested in watching the release on the big screen or seeing it at home.
- 50% say some movies have to be seen on the big screen, such as Barbie and Oppenheimer.
- 46% go to the theater to watch a movie as a night out with friends, family or on a date.
- 43% prefer going to the theater because of the visual and audio quality.
- However, when it comes to costs, 62% say streaming is cheaper, 45% say it’s easier to watch at home, 59% like watching on their own schedule (59%), and 45% like the ability to pause and rewind at will.
ICYMI:
In case you missed it, check out the thought-leadership and happenings around Stagwell making news:
- Axios Vibes: Americans blame politicians for misinformation
- U.S. and UK Respondents Agree: Brands Can and Should Safely Advertise Alongside Quality News
- From Quiet Vacations To Coffee Badging, The Surprising Reason More People Are Lying At Work
- Stagwell CEO Mark Penn on the Future of Travel and Technology
- Tesla Germany Case Study
- European Luxury Report 2024
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Stagwell (STGW) releases second installation of News Advertising Study, this time fielded among more than 20,000 British adults
76% of the British population follows the news closely or very closely, including 25% who check the news an average of four times per day, revealing massive opportunity for advertisers
LONDON, Sept. 26, 2024 /PRNewswire/ — New research from Stagwell (NASDAQ: STGW) reveals a significant opportunity for brands to reach a valuable yet often overlooked audience: dedicated news followers. Building on Stagwell’s ‘Future of News’ initiative first announced in May, Stagwell set out to further test brand safety concerns — the measures taken to ensure a brand’s advertisements don’t appear alongside content that could potentially harm that brand’s reputation — this time in the U.K. market.
In line with the inaugural study, the new survey of 22,116 U.K. adults conducted by Stagwell research consultancy HarrisX, reveals ads placed adjacent to news topics such as politics, inflation and crime perform as effectively as those placed next to business, entertainment and sports stories.
“Our research continues to show brands should embrace advertising on news platforms rather than shy away from it,” said Mark Penn, Chairman and CEO of Stagwell. “Investing in news offers business leaders the ability to reach incredibly valuable audiences. According to our new study, 25% of Brits are news junkies — on average checking the news four times a day and reading nearly five news articles per day.”
Additional findings include:
- 76% of the British population follows the news closely or very closely, including 25% who check the news an average of four times per day.
- Among Gen Z, a key demographic group for advertisers, the average purchase intent for brands whose ads were placed next to high-quality news articles on the Middle East conflict was 61%, compared to 58% for inflation and 57% for crime—differences that are statistically insignificant. To compare, purchase intent was 59% for entertainment (widely considered a ‘safe’ news topic.
- Among mothers, another key target for advertisers, the average purchase intent for brands whose ads were placed next to articles on crime (a potentially negative story), and sports (a more neutral story) were each 66%, showing no difference between the two.
Stagwell is committed to initiating data-driven discussions with advertisers about their investment in news. This topic and more will be discussed at tonight’s Future of News summit which will be held at Stagwell’s EMEA headquarters in London.
Interested parties can request a copy of the research here. To learn more and get involved additional questions, please contact futureofnews@stagwellglobal.com.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
About HarrisX
HarrisX is a leading global research consultancy that regularly conducts major market research, public policy polling and social science studies and consulting engagements in more than 40 countries around the world. It is a proud member of Stagwell Global (STGW). Learn more at www.harrisx.com.
Contact
Kara Gelber
PR@stagwellglobal.com
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