NEW YORK, Jan. 7, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced Chairman and CEO Mark Penn will attend the 27th Annual Needham Growth Conference in New York City.
Penn will participate in a fireside chat on January 15, 2025, at 12:45 p.m. ET. Penn will also be available for 1×1 meetings with investors.
The fireside chat will be webcast and can be accessed here. The recording will be available for 90 days following the event.
Visit this page to view upcoming investor events and programming from Stagwell. Reach out to ir@stagwellglobal.com with questions.
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 35+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
IR Contact
Ben Allanson
ir@stagwellglobal.com
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Originally Released On
Contact:
Shannon Pruitt
Stagwell Brand Performance Network (BxP)
shannon.pruitt@bxpnetwork.com
NEW YORK, Jan. 7, 2025 /PRNewswire/ — Stagwell Brand Performance Network, a division of Stagwell (NASDAQ: STGW), today announced a new strategic partnership with leading independent audio media agency Ad Results Media (ARM), to bring Stagwell’s clients advanced audio intelligence, expertise and specialization, and distinct advantages in the rapidly-growing audio creator economy. ARM is joining forces with Stagwell Brand Performance Network to augment and accelerate the global marketing network’s audio buying power and capabilities across its portfolio of agencies, to help clients capitalize on the channel’s mass reach, audience engagement and cultural influence.
The new partnership creates the most advanced audio marketing capability within a global marketing network by allowing any Stagwell agency, including Assembly, Assembly Digital Commerce, Business Traveller Media, CPB Group LATAM, Forsman & Bodenfors, INK-Media, Goodstuff, Locaria, Multiview and Vitro, to seamlessly tap into ARM’s industry-leading intelligence, specialized services, expansive network of audio and creator partners, and 360-degree solutions spanning podcast, streaming, radio, YouTube, and extensions across live experiences and social. It builds on ARM’s track record for delivering audio media strategy, creative, planning and buying for leading brands including Molson Coors, BetterHelp, ZipRecruiter and Liquid Death.
“Our media network partners are advancing Stagwell clients into the future, and ARM brings deep specialization and unique advantages in harnessing the power and impact of the audio landscape,” said Jon Schaaf, Global Chief Investment Officer, Stagwell Brand Performance Network. “This industry-first collaboration will help us challenge legacy investment models, educate marketers and elevate the untapped power of audio in the consumer journey.”
According to Edison Research, 135 million people now listen to a podcast monthly, with IAB reporting a large share of Gen Z and Millennials now spend more time with audio content than streaming TV. With audio consumption representing 25 percent of ad-supported media time but only eight percent of advertiser budgets, more marketers stand to benefit from right-sizing their media mix, based on a newly released report from WARC Advisory and Audacy.
“Audio and audio-first creators have earned even more relevance amidst ongoing mass media fragmentation, offering brands mass reach, deep, authentic audience engagement and performance unparalleled by other channels,” said Jordan Fox, CEO of ARM. “Stagwell is a powerhouse in building agile partnerships and specialized solutions that take brands into the next frontiers of marketing innovation, and together we are elevating audio as a potent vehicle of business and cultural impact.”
About ARM
Ad Results Media (ARM) is the leading agency empowering brands to engage audiences through the power of audio creators. With 20+ years of experience across radio, podcasts, streaming audio and YouTube, including placing the very first podcast ad in 2010, ARM now stands among the world’s largest buyers of podcast media. ARM leverages its expertise and trusted, actionable intelligence across platforms to connect brands—such as MolsonCoors, BetterHelp, FanDuel, Wayfair and ZipRecruiter—with consumers. ARM delivers value and impact through unparalleled industry knowledge and relationships to drive results for brands and agencies. To learn more about ARM, visit adresultsmedia.com.
About Stagwell Brand Performance Network
The Brand Performance Network (BxP) is a collection of Stagwell agencies providing B2B and B2C marketers with connected global solutions in data-driven and technology-enabled creative, media, commerce and B2B Publishing. BxP has over 5,000 experts across 60 offices in 20 countries, collectively handling over $6 billion in media. Learn more at https://www.bxpnetwork.com
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 35+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
Contact
Shannon Pruitt
Stagwell Brand Performance Network (BxP)
shannon.pruitt@bxpnetwork.com
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Originally Released On
Contact:
Kara Gelber
Stagwell
pr@stagwellglobal.com
Kenneth Hein
Code and Theory
kenneth.hein@codeandtheory.com
NEW YORK and DUBAI, Dec. 30, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced it has entered into an agreement to acquire Create. Group, the Middle East’s leading strategic digital communications group. The company will join Stagwell’s Code and Theory Network, which is designed to partner with businesses to navigate the complexity of changing consumer behaviors, emerging technologies and AI.

With 15 years of expertise in digital strategy, products, content and innovation, Create. Group provides digital strategies that empower clients such as the Department of Culture & Tourism – Abu Dhabi (DCT), Dubai Department of Economy (DET) and Tourism, Sony Pictures, Volkswagen Middle East, COP29, Saudi Arabia’s Public Investment Fund (PIF) and NEOM. Create. Group is headquartered in the UAE with additional offices in Saudi Arabia and Egypt.
This deal comes as Stagwell cements its presence in MENA with recent acquisitions of Consulum and LEADERS, and on the heels of Create. Group winning Campaign’s Middle East Digital Agency of the Year in 2022, 2023 and 2024, Campaign’s Middle East Independent Agency of the Year 2023 and Adweek’s Top 100 Fastest Growing Agencies in 2022 and 2023. Create. Group joins Stagwell’s Code and Theory Network alongside their flagship namesake agency who was named Ad Age Business Transformation Agency of the Year in 2024 for leading transformation through technology. Code and Theory Network is the first of its kind with a balance of 50% creative and 50% engineers at scale.
“As a digital leader in the region, Create. Group is a strong addition for Stagwell in the Middle East as we pursue global digital transformation for our clients. Create. Group and the Code and Theory Network share the same digital-led vision and together, we’re the right size to produce quality, game-changing work that will drive growth at-scale for brands,” shared Chairman and CEO of Stagwell Mark Penn.
Dan Gardner, Founder and Executive Chairman of Stagwell’s Code and Theory Network added, “Create. Group is at the epicenter of a powerful emerging market with huge ambitions. The projects in the Middle East are some of the biggest projects in the world. And Create. Group excels at delivering them having just won its third digital agency of the year award. They will now be able to expand their capabilities within Code and Theory Network to deliver best-in-class results locally and beyond.”
“Joining the Code and Theory and wider Stagwell network allows us to access world-class talent, cutting-edge technology, and a truly global footprint. This step fuels our growth, empowers our teams, and ensures we’re ideally positioned to help deliver for the region’s most ambitious brands,” states Tom Otton, Founder and CEO of Create. Group.
Otton will continue to lead Create. Group and will be integrated into Stagwell’s Code and Theory Network, now boasting 2,000 team members worldwide, under Dan Gardner and CEO Michael Treff’s leadership.
The acquisition comes as Stagwell expands its global footprint and invests further in strategy and communications at the forefront of digital transformation. Create. Group is Stagwell’s eleventh acquisition of 2024, following UNICEPTA (Germany), Consulum (MENA), LEADERS (MENA), Business Traveller (Global), BERA (U.S.), Luxine Relations Publiques (Canada), PROS (Brazil), What’s Next Partners (France), Sidekick (U.K.) and Team Epiphany (U.S.).
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 35+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
About Code and Theory Network
Code and Theory Network is the only network with a balance of 50% creative and 50% engineers at scale. The technology-first group within Stagwell is built to partner with businesses to navigate the complexity of changing consumer behaviors, emerging technologies and AI. With a global footprint and the capabilities to work across the entire consumer journey, we crave the hardest problems to solve. The network includes the flagship agency Code and Theory as well as Kettle, Instrument, Left Field Labs, Truelogic, Rhythm, and Mediacurrent. Code and Theory clients include Amazon, JPMorganChase, Microsoft, NBC, NFL and Yeti. For more, visit codeandtheory.com.
About Create. Group
Create. Group is the Middle East’s leading strategic digital communications group, with a team of 150+ across the UAE, Saudi Arabia, and Egypt. The group consists of Create., the strategic digital communications agency, and Create. Production, the content production studio, under one shared mission: to partner with nation builders and visionary brands to drive positive cultural and economic transformation. Together, they deliver award-winning digital strategy, products, content, and innovation through a culture focused on driving impact with award-winning quality, at speed. For more information visit www.creategroup.me or contact tala.mukaddam@creategroup.me.
Contacts:
Kara Gelber
Stagwell
pr@stagwellglobal.com
Kenneth Hein
Code and Theory
kenneth.hein@codeandtheory.com
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Originally Released On
Contact:
Kara Gelber
Stagwell
Stephanie Hernandez
PRophet Comms Tech
v-stephanie.hernandez@prprophet.ai
UNICEPTA to join Stagwell Marketing Cloud’s PRophet Comms Tech Suite
NEW YORK and COLOGNE, Germany, Dec. 17, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced it has entered into an agreement to acquire UNICEPTA, the leading global media monitoring and analytics platform. The company will join Stagwell Marketing Cloud’s PRophet Comms Tech Suite of AI-powered offerings purpose-built for modern PR and marketing professionals.

With 30 years of expertise in data-driven insights, UNICEPTA provides comprehensive monitoring and data analytics that empower Fortune Global 500 companies. Spanning eight countries and four continents, UNICEPTA is headquartered in Cologne with additional offices in Berlin, London, Paris, São Paulo, Shanghai, Washington and Zurich.
This deal comes on the heels of LEADERS and InfluencerMarketing.AI joining PRophet in July and UNICEPTA’s UK and German teams winning five Gold Awards and several Silver and Bronze awards at the AMEC Communication Effectiveness Awards in London on November 7.
“UNICEPTA’s best-in-class tools work in unison with Stagwell Marketing Cloud’s suite of data-driven solutions to help communicators cut through the complex media landscape and noise of misinformation that exists today,” shared Chairman and CEO of Stagwell Mark Penn. “Together, our AI-enabled offerings simplify complicated data, empowering clients to act quickly, confidently and protect their reputation.”
Aaron Kwittken, Founder and CEO of Stagwell’s PRophet Comms Tech Suite, shared, “This is a game-changer for the burgeoning, nine-billion-dollar comms tech industry, enabling PRophet to compete at scale and dethrone stodgy old-school competitors everyone loves to hate. UNICEPTA will supercharge our global suite of AI and human powered software and services, adding sophisticated always-on reputation management and campaign tracking capabilities, joining our award-winning journalist and influencer discovery, management and content generation platforms.”
“With decades of remarkable growth and a client base that includes some of the world’s largest corporations and institutions, UNICEPTA aligns seamlessly with Stagwell and PRophet’s growth ambitions,” states Sebastian Rohwer, Co-CEO of UNICEPTA.
Alexander Peinemann, Co-CEO of UNICEPTA, added, “This collaboration allows us to accelerate our development in advanced analytics and predictive insights, especially in North America – an essential step in helping our clients succeed in today’s interconnected landscape.”
Rohwer and Peinemann will continue to lead UNICEPTA and will be integrated in Stagwell’s PRophet Comms Tech unit, now boasting more than 500+ team members worldwide, under Kwittken’s leadership.
The acquisition comes as Stagwell expands its global footprint and invests further in AI-enabled solutions at the forefront of digital marketing. UNICEPTA is Stagwell’s tenth acquisition of 2024, following Consulum (MENA), LEADERS (Israel), Business Traveller (Global), BERA (U.S.), Luxine Relations Publiques (Canada), PROS (Brazil), What’s Next Partners (France), Sidekick (U.K.) and Team Epiphany (U.S.).
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 35+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
About PRophet
PRophet is an award-winning suite of essential, AI-powered comms tech SaaS tools and services purpose-built to empower modern communicators to surface and engage with high-authority journalists and leading influencers. PRophet was awarded PRovoke Media’s Innovation SABRE in 2023 and 2024, a 2024 Webby Award, and was included in PR News’ 2024 Tech Hotlist. The PR solution creates and tests “mediable” PR content to predict journalist interest and sentiment. The influencer solution – influencermarketing.ai — combines influencer discovery, analytics, brand safety and tracking technologies to inform and manage influencer marketing campaigns. PRophet is part of the Stagwell Marketing Cloud (SMC), a suite of data-driven SaaS solutions built for the modern marketer. Visit prprophet.ai to learn more.
About UNICEPTA
UNICEPTA is a global provider of media & marketing intelligence. With AI-driven technology and more than 500 analysis and monitoring experts, UNICEPTA analyzes globally available content from social media, online, print, TV, radio, and numerous other data sources – in real-time and on demand. UNICEPTA enables companies to listen better and take appropriate actions. The analysis and insights serve as basis for decision-making in corporate management, communication, and marketing for globally operating and industry-leading companies and organizations. UNICEPTA’s offices are located in Berlin, Cologne (headquarters), London, Shanghai, Washington DC, and Zurich.
Contacts:
Kara Gelber
Stagwell
pr@stagwellglobal.com
Stephanie Hernandez
PRophet Comms Tech
v-stephanie.hernandez@prprophet.ai
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By: Ray Day
CONTACT:
We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking:

‘TIS THE SEASON TO DECK THE OUTDOORS
Holiday cheer influences where Americans want to live, based on new Harris Poll research with Opendoor.
- 20% of families with children would consider selling if their neighborhood didn’t partake in holiday decorations.
- 26% also would consider selling their home if their HOA was too strict and limited holiday decorations.
- Homeowners’ holiday pet peeve: Parking. One third would consider selling if their neighbor’s holiday guests parked all over the street and in front of their house.
- 20% would think about selling if their neighbor had too many parties during the holiday season.
- 28% of homeowners would consider selling if their neighbor blasted holiday music too loud – or too early in the season.
- See also: Generation Spend: Why Gen Z is Investing More in Holiday Joy
SOBER FOR THE SEASON
While most Americans like to drink during the holidays, the trend toward non-alcoholic beverages continues to grow, based on Harris Poll data with Instacart.
- 53% say they drink during the holidays.
- 8% opt for non-alcoholic beer or wine with dinner, like at Thanksgiving last week.
- During the last five years, orders for non-alcoholic drinks spiked 157%.
TARIFF TREPIDATION
What do Americans think about all tariffs ahead of the next inauguration? Our Harris Poll research with The Guardian shows:
- 78% feel confident they understand tariffs.
- Yet only 48% correctly know that American companies pay the tariff price.
- 47% of Republicans and 32% of Democrats incorrectly said foreign countries pay.
- 69% of Americans think tariffs on imports will lead to higher prices.
- 70% worry tariffs will affect what they can afford.
- 76% believe companies will pass along the cost of tariffs to consumers.
- 44% are planning tariff-free purchases ahead of President-elect Trump’s inauguration.
- 62% predict tariffs will force them to adjust their 2025 financial plans.
NEARLY ALL YOUNG PEOPLE USE AI AT WORK
Most Gen Z and Millennial workers already are using artificial intelligence tools in one capacity or another at work, based on our Harris Poll research with Google Workspace.
- 82% of young adults in leadership positions say they leverage AI in their work.
- 93% of Gen Z and 79% of Millennials use two or more AI tools each week.
- Most use AI to start a task that feels overwhelming, improve their writing or to take notes.
- 86% believe AI can help leaders become better managers.
- 47% say it helps enhance communication, improves problem-solving and facilitates better relationships.
ICYMI:
In case you missed it, check out the thought-leadership and happenings around Stagwell making news:
- A new survey of small-business owners reveals their biggest challenges and rewards.
- Theft and crime are driving retail workers to look for new roles
- Unlocking the future of series: four TV trends to watch in 2025
- America’s new 1%: Gen Z and Millennial DINKs spending big on vacations and takeout, survey finds
- Ray Day Assumes Role of Executive Chairman at Allison Worldwide

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Former President and CRO of The People Platform will transition to CEO effective immediately
NEW YORK, Dec. 4, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW) Marketing Cloud’s The People Platform™, an enterprise software company that leverages mobile and location data to map and sequence consumer behavior patterns, today announced the appointment of George Brady as CEO. Prior to this appointment, Brady held the positions of President and Chief Revenue Officer at The People Platform.

By mapping consumer visits to points of interest and sequencing them over time, The People Platform offers clients including, National Cinemedia, Screenvision Media, Gas Station TV, Best Buy and more a comprehensive understanding of consumer behavior in near-real time. It then allows companies to communicate with specific groups of consumers to receive additional direct responses, further enriching the brand-customer connection.
“The People Platform is uniquely positioned in that no other company is using mobile location and consumer response together to bring those insights and data to the forefront for clients,” said Brady. “We are strategically focused on an untapped ecosystem that plays a critical role in the consumer journey, and I’m proud to lead the team in driving growth both in the U.S. and globally.”
Brady has over 20 years of experience in the retail media industry. Prior to his roles as President and Chief Revenue Officer at The People Platform, Brady held multiple leadership positions at Nielsen including Vice President of Client Solutions On-Location and Vice President of Sales, TV/Cable and Digital Out of Home.
“The People Platform is a prime example of how Stagwell Marketing Cloud’s innovative suite of solutions is transforming decision-making for today’s modern marketers,” said Elspeth Rollert, CEO of Stagwell Marketing Cloud. “George has long been a trailblazer in delivering game-changing insights to brands, and we’re thrilled to support the next chapter of his visionary leadership as he continues to drive breakthrough innovation for our clients.”
About The People Platform
The People Platform is transforming how brands understand and connect with consumers. Its cloud-based platform combines mobile intelligence with proximity-based location and geo-spatial mapping technology, coupled with consumer surveys, and other third-party data, to provide mobility insights, location intelligence and transactional, currency-level audience measurement services for cinema, digital out-of-home (DOOH), retail media networks, and more. The People Platform’s suite of solutions empowers brands to better understand the consumer journey by observing foot traffic trends and quantifying the consumer experience, resulting in insights that fuel smarter, more effective strategies in a rapidly changing media landscape.
About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a suite of data-driven SaaS solutions built for the modern marketer. Born out of Stagwell’s (NASDAQ: STGW) award-winning network that delivers scaled creative performance for the world’s most ambitious brands, SMC empowers brands to drive measurable business impact through intuitive solutions enriched with proprietary, actionable data. SMC’s solutions harness advanced technology—generative and predictive AI, machine learning, augmented reality, and more—to revolutionize market research, communications, and media strategies for global brands. Get your head in the cloud at www.stagwellmarketingcloud.com.
Contact
Madison Wick
PR@StagwellGlobal.com
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SAN FRANCISCO, Dec. 2, 2024 /PRNewswire/ — Effective today, Ray Day becomes Allison Worldwide executive chairman while continuing his role as Stagwell vice chair. Allison Worldwide Chairman Scott Allison and Vice Chair Andy Hardie-Brown, co-founders of the award-winning global integrated marketing and communications agency, are stepping down from their roles and moving to an advisor capacity.
Day has more than three decades of experience as a chief communications officer for leading communications teams, brands and agencies, including IBM and Ford Motor Company. He joined Stagwell in 2020.

Allison and Hardie-Brown launched Allison+Partners in September 2001, and the agency re-branded as Allison Worldwide in 2023, underscoring its transformation from its origins as a public relations firm focused on earned media to a modern integrated marketing and communications powerhouse with a global network of 52 offices.
“I believe in a bright future for the agency’s next chapter under Ray’s leadership. As a results-oriented leader, Ray brings a dynamic approach to business and financial strategies that drive top-and bottom-line growth,” said Mark Penn, Chairman and CEO of Stagwell. “I thank Scott and Andy for their two decades of leadership and commend their ability to turn Allison Worldwide into the award-winning agency it is today.”
“Our motto has always been to focus on doing great work and hire and retain amazing people,” Allison said. “Our model has stood the test of time, and we believe the company will continue to grow and thrive long after we’re gone. Andy and I have been very blessed and remain so grateful to our colleagues and clients that have supported us the past 23 years.”
Jonathan Heit, one of the original members of the Allison+Partners team, remains Allison Worldwide Global CEO, reporting to Ray Day. Together with its Global Board, Allison Worldwide’s next generation of leadership continues to act on a proven blueprint.
“From a concept we scribbled on a napkin in 2001 through an international expansion that began in 2013, Scott and I consider ourselves fortunate to have grown Allison into a global communications powerhouse with a footprint spanning five continents,” Hardie-Brown said. “With the incredible depth and passion of so many talented colleagues around the world, we are confident Allison will continue to expand globally, going from strength to strength, and will continue to be a great place to work.”
“I am honored to stand on the shoulders of industry giants Scott Allison and Andy Hardie-Brown and excited to begin working even more closely with the Allison Worldwide team to achieve our shared vision of global growth,” Day said. “Our priorities for growth are clear: a client-first culture centered on every client’s success; future-focused innovation and anticipation; and expanding our capability and expertise with a world-class team delivering world-class results.”
About Allison Worldwide
Allison is a global integrated marketing and communications consultancy dedicated to driving growth, innovation, and positive change for clients, colleagues, and communities. With a diverse range of expertise and a forward-looking mindset, Allison delivers game-changing results that make a lasting impact. Allison is owned by Stagwell (NASDAQ: STGW), one of the fastest growing and most influential marketing and communications networks in the world. Agency partners leverage Stagwell’s technology, data analytics, insights and strategic consulting solutions to drive measurable results and optimize return on marketing investment for more than 1,700 clients worldwide. Learn more at www.allisonworldwide.com.
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 10,000+ specialists in 30+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
Contact:
Beth Sidhu
PR@stagwellglobal.com
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NEW YORK, Nov. 25, 2024 /PRNewswire/ — Stagwell Inc. (NASDAQ: STGW), the challenger network built to transform marketing, today announced its participation in several upcoming investor conferences throughout December 2024.
- December 3: Wells Fargo TMT Summit – Stagwell management will participate in a fireside chat at 3pm PT and 1×1 meetings throughout the day in Los Angeles.
- December 4: UBS Global Technology Conference – Stagwell management will host 1×1 meetings throughout the day in Phoenix.
- December 9: UBS Global Media Conference — Stagwell management will host 1×1 meetings throughout the day in New York.
Visit this page to view upcoming investor events and programming from Stagwell. Reach out to ir@stagwellglobal.com with questions.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. www.stagwellglobal.com.
IR Contact:
Ben Allanson
ir@stagwellglobal.com
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NEW YORK, Nov. 20, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has added Blue Horse (Malaysia) and DashDigital (South Africa) to its Global Affiliate Network to further its full-service and specialty digital solutions for clients worldwide.
Through its Global Affiliate Program, Stagwell provides global full-service capabilities ensuring clients receive best-in-class service and solutions tailored to their priority markets.

A deeper look at each of the new affiliate’s capabilities:
Blue Horse – Malaysia
Blue Horse Digital Marketing is a technology-led, highly personal answer to the ever-growing performance marketing needs of Southeast Asia. Blue Horse Digital Marketing provides specialized solutions that assist in maximizing sustainable profitability while automating day-to-day operations to a wide variety of consumer industries, including Wellness Services, Consumer Goods, and E-commerce centered activities on marketplace platforms, i.e. Shopee, Lazada, TikTok Shop, etc.
“Blue Horse Digital Marketing thrives on the leanness of our operations to provide highly personal services in a massively growing digital economy. We are very excited to be a Stagwell affiliate partner and hope to leverage on their support towards creating more effective and holistic offerings to our current and potential clientele,” said Nicholas Wong, Co-Founder and Director of Blue Horse.
DashDigital – South Africa
DashDigital is a specialized design studio that helps brands connect with their audience, using in-depth research, rigorous strategy, well-built technology and responsive design. DashDigital serves a global client base, building beautiful digital products and impactful web experiences for brands, organizations and agencies alike.
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80% OF VOTERS PRIORITIZE CANDIDATES’ POSITION ON ISSUES OVER PERSONAL QUALITIES IN CASTING THEIR VOTE
71% OF VOTERS SAY ELON MUSK’S ENDORSEMENT HAD THE BIGGEST IMPACT ON THE ELECTION
NEW YORK and CAMBRIDGE, Mass., Nov. 18, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW) today released the results of the November Harvard CAPS / Harris poll, a monthly collaboration between the Center for American Political Studies at Harvard (CAPS) and the Harris Poll and HarrisX.
The poll shows that Trump won over Harris by 2 points, driving the core issues of inflation and immigration most salient to the majority of Americans. Republicans closed in on the Democratic advantage of early and mail-in voting. Voters primarily relied on TV news channels for election coverage, followed by social media, and are split on whether coverage was biased. Looking ahead to the new administration, voters are divided on perceptions of Trump but want him to prioritize tackling inflation.
“This was an election about issues, and the economy and immigration played the biggest roles. Trump won on a clear message of middle- and working-class economics,” said Mark Penn, Co-Director of the Harvard CAPS / Harris poll and Stagwell Chairman and CEO. “But while he’s won over people up to 54% and Republicans are supportive of his policies, he has to be careful in over-projecting his mandate – underneath is still a division of the election that has not yet resolved itself.”
TRUMP +2 ON HARRIS IN FINAL POLLING; +4 AMONG INDEPENDENTS
- 50% of voters say they voted for Trump, including 92% of Republicans and 49% of Independents; while 48% of voters say they voted for Harris, including 90% of Democrats and 45% of Independents.
- 82% of voters say they voted (Democrat: 86%; Republican: 87%; Independent: 70%). Non-voters cited lack of motivation, feeling like their vote didn’t matter, and dislike of the candidates as top reasons they did not vote.
- 37% of voters voted in-person on Election Day, 32% voted in-person before Election Day, and 31% voted by mail. 56% of the electorate say they made up their mind on who they were voting for before September. 34% of Democrats, 28% of Republicans, and 32% of Independents voted by mail.
- 11% of the 2024 electorate were first-time voters. 31% of first-time voters decided who they were voting for before September, 24% decided the week of the election, and 20% decided on Election Day.
- 74% of voters voted on down-ballot races (House of Representatives: 62%; U.S. Senate: 52%; Governor: 34%).
VOTERS MOTIVATED BY ISSUES AND CHANGE
- 80% of voters say the candidate’s position on issues was the most important factor when it came to casting their vote compared to personal qualities (Harris: 71%; Trump: 90%; Democrat: 76%; Republican: 87%; Independent: 78%;).
- The majority of voters said their response to the most important issue facing the country was a main reason for their candidate choice. Of those who said immigration was the most important issue facing the country, 87% said it was one of the main reasons, if not the main reason for their vote (abortion: 79%; inflation: 77%; climate change: 66%). 29% of voters said inflation was the main reason for their vote, 28% pointed to immigration, and 26% pointed to abortion.
- 76% of voters say they voted for change rather than continuity in how the country is managed (Harris: 60%; Trump: 91%; Democrat: 62%; Republican: 89%; Independent: 78%).
- Of key events from the presidential campaign, voters say the Trump vs. Harris debate (36%), Trump surviving the assassination attempt (32%), and Trump declaring no tax on tips (32%) made them more likely to vote for Trump.
TRUMP AND GOP APPROVAL RATING REFLECT ELECTION RESULTS AND DISCONTENT WITH DIRECTION OF COUNTRY, INFLATION, AND IMMIGRATION
- Trump’s approval rating as president-elect is at 54%, 12 points higher than Biden’s as president, including 91% of Republicans and 49% of Independents. The majority of male, 18-54 year old, white, Hispanic, urban, and rural voters approve of Trump.
- 49% of voters approve of the Republican Party’s job (+3 from October), while 44% approve of that of the Democratic Party (-3 from October).
- 27% of voters say the country is on the right track, down 4 percentage points from October (Democrat: 29%; Republican: 32%; Independent: 17%).
- Inflation (45%) and immigration (16%) continue to be the most important issues to voters personally, with inflation a concern across party lines, immigration of more concern for Republicans (28%), and abortion (18%) and climate change (13%) more of a concern for Democrats.
PERCEPTIONS OF TRUMP STILL DIVIDED FOLLOWING THE ELECTION
- 54% of voters say Trump has been trying to unify rather than divide the country since the election (Democrat: 24%; Republican: 89%; Independent: 50%).
- 52% of voters believe Trump is a threat to democracy (Democrat: 81%; Republican: 16%; Independent: 45%). 53% say Trump should continue to be tried on criminal charges (Democrat: 87%; Republican: 16%; Independent: 55%).
- 68% of voters say their greatest hope for the new Trump administration is to end inflation and price increases (Democrat: 57%; Republican: 81%; Independent: 68%), followed by the revitalization of the American economy (43%) and American values (42%).
- 46% of voters say their greatest fear is Trump behaving like a dictator (Democrat: 74%; Republican: 16%; Independent: 49%). Other top fears among Democrats are irreparable damage to the U.S. government and agencies (56%) and the Trump administration moving too far to the right (55%). The greatest fear among Republicans is massive protests by the left (47%).
- Of Trump’s cabinet appointments, more voters favor rather than oppose Susie Wiles (+11), Mike Huckabee (+6), Vivek Ramaswamy (+5), and Marco Rubio (+3). Voters are split on Elon Musk (+1) and oppose Matt Gaetz (-8).
VOTERS FOLLOWED ELECTION NEWS CLOSELY, RELYING ON TV AND SOCIAL MEDIA; BELIEVE MUSK HAD BIGGEST IMPACT
- 81% of voters say they followed the presidential election somewhat or very closely.
- 46% of voters say they used TV news channels (Democrat: 45%; Republican: 49%; Independent: 42%), while 23% used social media platforms (Democrat: 26%; Republican: 22%; Independent: 20%) and 10% relied on news outlet websites.
- ABC News (36%) and Fox TV News (33%) were the most popular TV channels for election coverage, while Facebook (43%), Google (39%), and YouTube (39%) were the most popular social media platforms for news.
- 51% of voters say they felt election news was fair while 49% believe it was biased. Among those who felt news was biased, 57% say it was biased against Trump and Republicans (Democrat: 23%; Republicans: 87%; Independent: 51%).
- 60% of voters say journalists today are mostly practicing advocacy as opposed to unbiased journalism.
- Elon Musk (65%), Taylor Swift (63%), and Oprah Winfrey (54%) were the most known endorsements heading into the election. 71% believe Musk’s endorsement had the biggest impact on the election (Joe Rogan: 43%; Taylor Swift: 36%).
- 42% of voters say Elon Musk’s endorsement had some or significant impact on their vote (Democrat: 32%; Republican: 55%; Independent: 31%), and 37% say the same about Joe Rogan (Democrat: 31%; Republican: 47%; Independent: 28%).
The November Harvard CAPS / Harris poll survey was conducted online within the United States on November 13-14, 2024, among 1,732 registered voters by The Harris Poll and HarrisX. Follow the Harvard CAPS / Harris poll podcast at https://www.markpennpolls.com/ or on iHeart Radio, Apple Podcasts, Spotify, and other podcast platforms.
About The Harris Poll & HarrisX
The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations, and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing.
HarrisX is a technology-driven market research and data analytics company that conducts multi-method research in the U.S. and over 40 countries around the world on behalf of Fortune 100 companies, public policy institutions, global leaders, NGOs and philanthropic organizations. HarrisX was the most accurate pollster of the 2020 U.S. presidential election.
About the Harvard Center for American Political Studies
The Center for American Political Studies (CAPS) is committed to and fosters the interdisciplinary study of U.S. politics. Governed by a group of political scientists, sociologists, historians, and economists within the Faculty of Arts and Sciences at Harvard University, CAPS drives discussion, research, public outreach, and pedagogy about all aspects of U.S. politics. CAPS encourages cutting-edge research using a variety of methodologies, including historical analysis, social surveys, and formal mathematical modeling, and it often cooperates with other Harvard centers to support research training and encourage cross-national research about the United States in comparative and global contexts. More information at https://caps.gov.harvard.edu/.
Contact:
Carrie Hsu
PR@stagwellglobal.com
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