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Kara Gelber
PR@stagwellglobal.com

The survey, conducted by Stagwell’s NRG, a leading global insights and strategy firm at the intersection of content, culture, and technology, reveals:

Expected Impact of the U.S. Election on Business

• 77% of CEOs say the U.S. presidential election will impact their 2025 business strategy.
• Global CEOs (all CEOs surveyed minus U.S. CEOs) are split on which Presidential candidate would boost the global economy (35% of global CEOs selected Harris while 30% selected Trump), while U.S. CEOs strongly favor Trump to boost the global economy (52% vs. 15%).
• CEOs expect trade policy and immigration to be strongly influenced by the election.
• Broadly aligned with the general population, 35% of CEOs worldwide identify inflation as the most critical economic issue facing their countries, followed by boosting consumer confidence (30%) and energy prices (25%).

Attractiveness of Investing in the Gulf Region

• Global CEOs view both the Gulf Region and Kingdom of Saudi Arabia as attractive investment markets.
• 79% of global CEOs describe the current investment environment in the Gulf region as very or somewhat attractive, while 86% say the same about the Kingdom of Saudi Arabia.

Optimism for Technology and AI

• 85% of CEOs are optimistic about innovation and technology as a force for improving life quality.
• 73% of global CEOs are optimistic about the impact of AI on the wellbeing of citizens in their country, including 35% who are ‘very optimistic.’

Survey Methodology
This survey, built on the 2024 FII Institute Compass survey, gathered insights from CEOs on key issues affecting their countries, focusing on economic priorities for 2025. The survey was conducted exclusively in English between October 4^th and 11^th, 2024 among a global sample of 100 CEOs of companies with a minimum of 10,000 employees, which was drawn from expert network sample lists. Explore the crosstabs and additional findings.

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

About National Research Group
National Research Group is a leading global insights and strategy firm at the intersection of content, culture, and technology. The world’s most innovative brands turn to us for insights into growth and strategy for any experience, anywhere, on any device.

Contact
Kara Gelber
PR@stagwellglobal.com

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Contact:

Kara Gelber
PR@stagwellglobal.com

Founded in Sweden in 1986, Forsman & Bodenfors is a global creative collective that believes in the power of ideas that get remembered, build fame and shift culture. Over the past 30+ years, Forsman & Bodenfors has helped ambitious companies like Volvo, H&M, P&G, Diageo, SK-II, and Crocs find new ways to grow. The collective joined the Stagwell global network of agencies in 2016.

“As more and more of our clients ask us to expand our unique creative collective into the region, we’re excited to formally announce Forsman & Bodenfors MENA, led by Adil Khan. With this expansion we’ll bring our unique take on creativity to brands, businesses, and culture across the region,” said Global CEO of Forsman & Bodenfors James Denton-Clark.

“Forsman & Bodenfors’ integration into MENA complements the strong foundation already established by Assembly and Consulum’s presence there,” said Stagwell Chairman and CEO Mark Penn. “As MENA’s strategic importance to global marketers continues to grow, it became a natural next step to bring Forsman & Bodenfors’ world class creativity to our clients in the region.”

This news follows milestones for Stagwell’s expansion in the region including the recent appointment of Sunil John as Stagwell’s Senior Advisor, MENA, Adil Khan’s appointment as CEO of Forsman & Bodenfors Middle East, Stagwell’s acquisition of government advisory firm Consulum, as well as global media agency Assembly’s new offices in Riyadh, Cairo and Dubai.

This afternoon, October 30 at 1:40pm Saudi time Stagwell Chairman and CEO Mark Penn will be a featured speaker at the Future Investment Initiative (FII) 8th Edition 2024 Summit in Riyadh.

About Forsman & Bodenfors
Forsman & Bodenfors is a global creative collective transforming our clients’ businesses with ideas that change things. Forsman & Bodenfors is one of the most globally awarded agencies across creativity and innovation, with key accolades including Cannes Lions: Top 3 Independent Agency of the Decade; Contagious Pioneers; Fast Company: Most Innovative Companies; Digiday: Most Collaborative Culture. Forsman and Bodenfors is also the first and only global creative agency to receive both the global 3% Certification, and global certification from Fair Pay Workplace.

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Contact
Kara Gelber
PR@stagwellglobal.com

Originally Released On

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Contact:

Madison Wick

pr@stagwellglobal.com 

Stagwell’s (STGW) ARound platform is designed to be easily activated by any team or brand, offering a scalable, commercial-grade AR solution that integrates seamlessly into live broadcasts and mobile experiences.

LOS ANGELES, Oct. 28, 2024 /PRNewswire/ — ARound, the pioneering shared augmented reality (AR) platform, part of Stagwell (NASDAQ: STGW), and the Los Angeles Rams have teamed up with Princess Cruises and Uber Eats to revolutionize how AR is integrated into live sports broadcasts and in-stadium experiences.

ARound and the Rams debuted this technology last month during the Rams home opener at SoFi Stadium. ARound’s automatic camera integration allows AR effects to be broadcast on the Infinity Screen, blending live game moments with dynamic AR content. Complementing the broadcast, ARound’s mobile browser-based platform allows fans to localize AR interactions, marking a new era for sports entertainment that gives fans a more immersive way to engage all game long.

“We’re transforming how AR enhances live sports broadcasts nationwide,” said Josh Beatty, Founder and CEO of ARound. “Whether fans engage on the Infinity Screen or through their phones, we’re creating a fully synchronized AR experience that amplifies fan engagement like never before.”

This breakthrough technology is a first in the NFL, allowing brands including Princess Cruises and Uber Eats to offer real-time AR activations that seamlessly blend into the game.

“ARound is helping us continue to set the gameday standard by creating dynamic engagement with our fans,” said Kathryn Kai-ling Frederick, Chief Marketing Officer, Los Angeles Rams. “This is the future of sports entertainment—AR integrated with live broadcasts to create a multi-layered, immersive experience for fans and brands in the stadium.”

Princess Transports Fans to Global Destinations

Princess Cruises elevates the gameday experience with its AR activation, “Touchdown Treasure,” which transforms the stadium into stunning destinations like Alaska and Mexico visited by Princess Cruises’ Love Boats with Rams players racing through these locations as fans cheer them on.

“At Princess Cruises, we believe imagination and innovation can quickly become reality and ARound’s platform allows fans to experience the excitement of a Love Boat cruise sailing to incredible destinations throughout the world,” said Jim Berra, Chief Marketing Officer for Princess Cruises. “This AR experience brings the allure of a Princess vacation to the forefront, engaging fans with a sense of adventure and wonder.”

Uber Eats: Seamless Engagement and Real-Time Reward Redemption

Uber Eats’ new AR activation allows fans to unlock offers such as in-game food and beverage deals —which are instantly redeemable at stadium concessions.

“ARound’s platform allows us to capture fan attention in the most exciting moments of the game and create a seamless experience from engagement to redemption,” said Kim Guluk Senior Manager, Global Brand Partnership Marketing at Uber.

About ARound

ARound is a first-of-its-kind stadium-level shared augmented reality platform and is part of the Stagwell Marketing Cloud, a proprietary suite of SaaS solutions built for the modern marketer. ARound keeps audiences engaged by capturing their attention through immersive, interactive and shared experiences with fellow fans across the venue. Where other AR products offer isolating, singular experiences, ARound’s massive multi-user AR – which uses 3D spatial computing to localize content – redefines what it means to be part of a connected fan experience. It was the winner of Stagwell’s annual innovation competition which invests in new product ideas proposed by the network’s 13,000+ employees. ARound and the Stagwell Marketing Cloud are a part of Stagwell (NASDAQ: STGW), the challenger network built to transform marketing.

About the Los Angeles Rams:

The Los Angeles Rams – Los Angeles’ original professional sports team and Super Bowl LVI Champions – stand as one of the oldest franchises in the National Football League and since its founding in 1937, have garnered four World Championships and sent 30 of its members to the Pro Football Hall of Fame. As a professional sports team, the organization is committed to be a valuable civic partner and serving the greater Los Angeles area 365 days a year. The Rams play their home games at SoFi Stadium, which is located at Hollywood Park, a 298-acre sports and entertainment destination owned, being developed and operated by Los Angeles Rams Owner/Chairman E. Stanley Kroenke in Inglewood, CA.

CONTACT: 
Madison Wick
pr@stagwellglobal.com

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Contact:

Kara Gelber
PR@stagwellglobal.com

By joining Stagwell’s affiliate program, Free Practice, keelbone and SponsorForce build on the foundation Stagwell’s 70+ agencies deliver for 4,000 clients around the globe every day.

A deeper look at each of the new affiliate’s capabilities:

Free Practice is an ideas focused, interdisciplinary creative setup rooted in global contemporary culture. With an office in Málaga, Spain and representing clients worldwide, Free Practice provides forward-thinking ideas, creative strategy, creative direction and production management from concept to execution for a wide range of project types – primarily brand campaigns and experiences (physical and digital).

“Free Practice is very excited to join Stagwell’s affiliate program and tap into the network’s extensive global resources, advanced technologies, and diverse network of talent,” said Creative Director and Co-Founder of Free Practice Daniel Whiteneck. “This partnership represents a significant opportunity to enhance the breadth of our creative offerings. Together, we will elevate the quality and reach of our work and continue to help our clients creatively navigate an increasingly complex and dynamic marketplace.”

keelbone is the executive-level brand and business strategy practice for leaders seeking to transform their business through the power of brand. A nod to the essential bone for flight, keelbone delivers the essential brand thinking that shapes ownable expressions and experiences that lead to greater growth and momentum. With a global perspective and a deep understanding of diverse categories, keelbone partners directly with the c-suite to drive impact at the right altitude. keelbone is proud to be brand partner to a range of enterprises, from Fortune 500s to fresh ventures. Its current roster covers biotech to financial services, Cannabis to connected fitness, beauty to food delivery.

“keelbone creates powerfully-clear and cohesive thinking that serves as the heart of brand, and with Stagwell, our partners have the muscle they need to soar. We’re excited to be working with the very best in the industry, across all disciplines, to build off the strategies we craft for clients,” says John Swan, cofounder and principal at keelbone.

SponsorForce is an innovative sports sponsorship digital community, focusing on establishing closer connections between rights holders, sponsors, agents, and professionals globally. Headquartered in Tokyo, and franchises and operational partners in Singapore, India, Germany and China.

“We like to think of SponsorForce as the ‘Tinder for sponsorship’, our goal is to completely transform the way brands and sports rights holders connect. We use AI to make the sponsorship process faster, smarter, and a lot more transparent, and we’re looking forward to having Stagwell’s support on that mission.” Says Shoto ZHU, founder and CEO of SponsorForce.

Stagwell (NASDAQ: STGW) is the network created to transform marketing. We deliver creative performance at scale for the world’s most ambitious brands, connecting culture-moving creativity with cutting-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our more than 13,000 experts in more than 34 countries are united under a single purpose: to generate effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Kara Gelber
PR@stagwellglobal.com

Originally Released On

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Contact

Christina Lojek
christina.lojek@harrispoll.com

Originally Released On

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Contact:
Kara Gelber
pr@stagwellglobal.com 

By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking:

ECONOMIC PESSIMISM CONTINUES

Americans are still down about the economy – negativity that has persisted since our Harris Poll study with the Guardian first asked about the economy last September.

• When asked how they think about the U.S. economy today compared with the start of the summer, 35% said they were more pessimistic (versus 29% more optimistic and 36% feeling the same).
• 73% do not feel any positive effects of the positive economic news being reported.
• 61% believe inflation is increasing (it is falling).
• 49% believe the U.S. economy is in a recession (it’s not).

HOW SMART IS YOUR SMART DEVICE?

With devices like the iPhone 16, companies are racing to integrate AI features and set a new standard for mobile technology. Yet one in three smartphone users have key worries about AI, based on Stagwell’s National Research Group’s new “Are smart devices getting smarter?” study.

• 24% of smartphone users are already regularly using AI features.
• 69% anticipate nearly all smartphones will have integrated AI features within five years.
• Consumers’ top desires for AI are searching for information, translations and learning new skills.
• Employees’ top desires for AI are learning new skills, enhancing productivity and searching for information.
• When it comes to marketing AI-powered smart phones, 51% of men would be more likely to purchase a smartphone described as “built for AI.”
• Only 28% of women, however, would be more interested in buying a phone that was “built for AI” – the same number who would be turned off by such marketing.
• 30% of smartphone users worry about AI making decisions without their consent.
• 75% of users believe apps should disclose when they use AI.
• Consumers’ top concerns about AI in mobile apps: too much AI-generated content on social media (31%); AI might make decisions without consent (30%); harder to protect personal data and privacy (30%); easier for people to spread misinformation online (28%); and apps will be misused by scammers and cybercriminals (27%).

58% DON’T KNOW WHERE TO START ON CAREER DEVELOPMENT

Career development is critical to retain and attract talent, according to our Harris Poll research with Bright Horizons.

• 74% of employees want to develop new skills or pursue additional education.
• Yet 58% do not know where to start.
• 26% feel more pressure to learn new workplace skills due to AI.
• 30% worry that AI will replace their job.
• 52% of workers believe it’s their employer’s responsibility to guide them.

ICYMI:

In case you missed it, check out the thought-leadership and happenings around Stagwell making news:

• Shining a light on shadow AI
• Being Brand Brave in a World of Bots, Trolls and Toxic Conversation
• Case Study: “My Spotify” reminds users of the platform’s incredible level of personalization
• New Survey Shows Half of US Voters Believe Crypto an Important Election Issue
• Synthetic beauty: The new muse, driven by machines

Originally Released On

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Contacts

For Investors:
Ben Allanson
IR@stagwellglobal.com

For Press:
Beth Sidhu
PR@stagwellglobal.com

NEW YORK, Oct. 10, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, will report financial results for the three months ended September 30, 2024, on Thursday, November 7, 2024, before market open.

Stagwell will host a video webcast to review those results the same day at 8:30 AM (ET). Register here to attend the webcast.

A replay of the webcast will be available following the event at Stagwell’s website, https://www.stagwellglobal.com/investors/.

About Stagwell
Stagwell (NASDAQ: STGW) is the network created to transform marketing. We deliver creative performance at scale for the world’s most ambitious brands, connecting culture-moving creativity with cutting-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our more than 13,000 experts in more than 34 countries are united under a single purpose: to generate effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com. 

Contacts

For Investors:
Ben Allanson
IR@stagwellglobal.com

For Press:
Beth Sidhu
PR@stagwellglobal.com

Originally Released On

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Contact:

Madison Wick

pr@stagwellglobal.com 

Former CEO of Saatchi & Saatchi Joins Stagwell’s (STGW) Forsman & Bodenfors Collective

LONDON, Oct. 7, 2024 /PRNewswire/ — Forsman & Bodenfors, a global creative collective within the Stagwell (STGW) network, has welcomed James Denton-Clark as Global CEO.

He will work alongside Forsman & Bodenfors leadership teams to oversee the agency’s continued global growth across eight offices, in six countries. Denton-Clark joins Forsman & Bodenfors from Saatchi & Saatchi, where he served as CEO.

With over 25 years of experience in the advertising and creative industries, Denton-Clark was a partner and latterly CEO at Karmarama, part of the team that sold the agency to Accenture in 2016. Denton-Clark also led transformational marketing for brands and topline growth across the newly merged Accenture Song. Prior to this, Denton-Clark held roles at BMB, BMP DDB and Bates Dorland.

“It’s epic to be joining the collective at Forsman & Bodenfors” said Denton-Clark. “Their early commitment to culture first work within a culture first company has led to them becoming one of the most awarded and transformative agencies in the world. I can’t wait to help the team take it to the next level”.

Throughout his career, Denton-Clark has a history of growth and built-up agencies to become agency of the year and regular winners of the Sunday Times Best Places to Work. While leading Saatchi & Saatchi, he helped the agency grow to be the U.K.’s largest agency by billings.

“Denton-Clark brings a track record of transformation and growth for his clients and agencies alike,” said James Townsend, CEO, Stagwell EMEA and Global CEO, Stagwell Brand Performance Network. “I look forward to welcoming him and seeing him take Forsman & Bodenfors, a key brand in our impressive creative portfolio at Stagwell, to the next phase of global growth. James will also join the EMEA executive group as we strategically deploy Stagwell’s connected solutions across the region, amplifying our impact and driving innovation.”

About Forsman & Bodenfors

Forsman & Bodenfors is a global creative collective transforming our clients’ businesses with ideas that change things. We work with some of the world’s most human brands including Volvo, Mandarin Oriental, SK-II, Google, Goldman Sachs, Polestar, Diageo, P&G, Crocs, LG, General Mills and H&M. Forsman & Bodenfors is one of the most globally awarded agencies across creativity and innovation, with key accolades including Cannes

Lions: Top 3 Independent Agency of the Decade; Contagious Pioneers; Fast Company: Most Innovative Companies; Digiday: Most Collaborative Culture. Forsman and Bodenfors is also the first and only global creative agency to receive both the global 3% Certification, and global certification from Fair Pay Workplace. We have people across eight offices in Gothenburg, Stockholm, London, Dublin, New York, Singapore, Shanghai and Toronto.

About Stagwell

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

CONTACT: 
Madison Wick
pr@stagwellglobal.com  

Originally Released On

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Contact:

Kara Gelber

pr@stagwellglobal.com 

Stagwell and Adobe to build a modern marketing partnership with expanded Global wins, while launching a three-year innovative joint go-to-market business partnership leveraging each company’s unique offerings

Stagwell’s agencies 72andSunny, Code and Theory, Locaria, Movers+Shakers, National Research Group and more to collaborate for Adobe at a global scale

NEW YORK, Oct. 1, 2024 /PRNewswire/ — Adobe (NASDAQ: ADBE) today appointed Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, as its global lead for creative campaigns and social content for its Digital Media (DMe) business. Leveraging the integrated strengths of five agencies across the network from upstream research and insights to global strategy and creative, Stagwell proudly takes on the global remit to deliver impactful solutions for Adobe and global creators.

Stagwell and Adobe will also partner on a joint go-to-market initiative to accelerate the content supply chain for brands, the end-to-end process used to deliver content for marketing campaigns and personalized customer experiences. This partnership brings together solutions across Adobe Experience Cloud, Adobe Document Cloud, Adobe Creative Cloud and Stagwell Marketing Cloud, delivering products and services to create winning in-market offerings for Adobe and Stagwell clients.

“We are proud to join forces with Adobe, a brand synonymous with creativity and innovation, to build game-changing transformation tools for our clients and theirs,” said Chairman and CEO of Stagwell Mark Penn. “This partnership is another example of the value Stagwell is eager to create with clients via our integrated offering, and we are excited to bring our best-in-class creativity and technology to help Adobe inspire and empower their customers.”

72andSunny will expand their seven-year partnership with Adobe by leading global creative and strategy within this new model. Movers+Shakers will lead global social efforts, with a focus on mining cultural conversations in real-time and producing socially-native content with speed and agility. Code and Theory will be responsible for the launch of Adobe GenStudio, among additional high-profile assignments.

About Stagwell

Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients.  www.stagwellglobal.com.

Contact:
Kara Gelber
PR@Stagwellglobal.com