Originally Released On

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Contact:

Brandon Dixon
brandondixon@dcspr.co  

From its beginnings as a three-person startup in Venice Beach, CA, to a 100+-strong global team, Left Field Labs has consistently pushed the boundaries of emerging technology, creativity, and brand strategy. Its work has driven transformation across industries—from pioneering 5G applications with Verizon, developing early electric vehicle prototypes with Ford, launching over 3,000 products and experiences with Google, and driving the first interactive genAI advertising campaign for a major global technology company in 2024. 

Now part of the Code and Theory Network, Stagwell’s digital transformation unit, Left Field Labs is accelerating. Left Field Labs closed 2024 with its strongest year yet—marking three consecutive years of double-digit growth and a 27 percent revenue increase. Long-standing partnerships with industry giants like Google, Amazon, and Meta were joined by a wave of new clients in 2024, including Salesforce, Qualcomm, Bloomberg, Oath Soil Life, Viasat, and myCOI. Today, Fortune 100 companies account for more than half of the firm’s revenue.

“Our growth isn’t just about numbers—it’s about the lasting trust we build with our clients. More companies are moving away from traditional agencies and looking for true partners, and that’s a role we take seriously,” said Sarah Mehler, Founder and CEO of Left Field Labs. “Companies like Google, Meta, and Amazon come to us to solve complex challenges and deliver results. Every year, we push ourselves to go further – creatively and technically – to transform ambitious ideas into tangible solutions.”

Driving the Future of AI and Immersive Experiences

With decades of experience in emerging technologies and applied AI, Left Field Labs rapidly prototypes, scales and launches technology-driven experiences that enhance human connection—often within weeks. In recent years, Left Field Labs has led its clients in high-profile experiences and product innovation powered by AI and immersive technologies, some of which include:

• Qualcomm’s “Snapdragon City” – Left Field Labs made on-device AI tangible for Qualcomm at Snapdragon 2024 by blending physical and digital elements into an interactive storytelling experience. This was the first real-time implementation of Snapdragon’s on-device generative AI in an interactive XR environment, demonstrating next-generation computing technology can be both groundbreaking and approachable. 
• Hasbro’s “Toy of the Year” AR Experience – Reinventing a classic, Left Field Labs infused augmented reality and AI into Twister to create “Twister Air,” a fun new way for families to play and connect across generations. This innovation earned Twister Air the prestigious Game of the Year prize at the Toy Industry Awards.
• DNA3: Built to power personalized avatars across a network of Web3 experiences, DNA3 leverages generative AI to create diverse 2D and 3D digital assets with precision control and seamless customization. Its adaptability spans gaming, product interfaces, and beyond, allowing users to own their identity across a range of digital experiences.
• Aveda’s Retail Beauty Lab: Aveda has always been rooted in nature, but embracing machine learning opened a new chapter in immersive personalized beauty. Partnering with Left Field Labs, they launched their first ever digital-to-physical integrated experience in flagship stores, allowing users to get personalized hair assessments and product recommendations. 

Left Field Labs leveraged its deep expertise in applied AI, product innovation, experiential, and immersive technologies to deliver these groundbreaking experiences.

“Technology needs to go beyond just working properly – it should actually improve people’s lives,” said Eric Lee, Partner and CTO, LFL. “We’re grateful to work with partners who trust us to help them navigate the AI landscape and develop practical applications that genuinely enhance human capabilities. By strengthening our expertise in applied AI and immersive technologies, we’re helping our clients achieve results they hadn’t previously thought possible.”

Discover more of Left Field Labs’ groundbreaking innovations or explore partnership opportunities at www.leftfieldlabs.com

About Left Field Labs
Left Field Labs is a creative technology company that partners with the world’s most ambitious brands to build innovative digital experiences. With 17 years of expertise in emerging technologies, design, and strategy, the firm specializes in crafting transformative solutions that push the boundaries of what’s possible. A proud member of the Stagwell network, Left Field Labs continues to lead at the intersection of creativity and technology. Learn more at https://www.leftfieldlabs.com/.

About The Code and Theory Network
The Code and Theory Network is the only technology and creative network with a balance of 50% creative and 50% engineers. Our unique makeup makes us the place where CMOs, CTOs and CIOs come together to drive results for their businesses. We partner with our clients to redefine what is possible to create lasting impact and drive long-term growth. Part of Stagwell, Code and Theory offers a global footprint and the capabilities to work across the entirety of the customer-facing journey, and implement the technology that powers it. The network includes the flagship agency Code and Theory as well as Kettle, Instrument, Left Field Labs, Truelogic, Create. Group, Rhythm and Mediacurrent. Code and Theory clients include Amazon, JPMorganChase, Microsoft, NBC, NFL and Yeti. For more, visit codeandtheory.com

About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.  

Media Contact:
Brandon Dixon
brandondixon@dcspr.co  

By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking:

TARIFF WORRIES:

Most American consumers are worried about the impact of President Trump’s tariffs, according to our Harris Poll research with Bloomberg News.

• 59% expect Trump’s tariffs to lead to higher prices.
• 44% say tariffs are likely to be bad for the U.S. economy – compared to 31% who say they would be a boost.
• 61% say they already have noticed an increase in grocery prices in the last month.
• 59% believe tariffs will raise the cost of everyday goods further.
• Only 31% say the U.S. economy is working.
• Being able to comfortably afford monthly expenses (40%) is more important to Americans than a strong job market (26%), producing more of what we buy in the U.S. (13%), growth in innovation and new industries (11%) and a rising stock market and strong corporate performance (10%).

 ECONOMIC PESSIMISM:

Most Americans believe the economy is getting worse rather than improving or staying the same, based to our Harris Poll research with The Guardian.

• 51% of Americans believe the U.S. economy is worsening.
• 20% say the economy is improving.
• More Republicans believe the U.S. economy is improving compared to the past (39% today versus 8% last May).
• More Democrats think it’s worsening today (69% today versus 36% last May).
• 47% of Americans believe the U.S. is currently in a recession (53% of Democrats, 46% of Independents and 43% of Republicans).
• Democrats (69%) and Independents (66%) believe the economy is worse than the media describe it.
• Republicans think the economy is better than media reports (56%).

U.S. EXODUS?:

Rising rent, healthcare and education costs are causing more Americans to consider moving overseas, according to our Harris Poll research with Fast Company.

• 42% of Americans have considered or plan to move abroad to improve their happiness.
• 19% of young people say they are seriously considering an imminent move.
• 52% believe they would have a higher quality of life living abroad.
• Lower cost of living (49%) is the top reason for considering a move, followed by dissatisfaction with the current political leadership (48%).
• The top five countries Americans would consider moving to are Canada, the UK, Australia, France and Italy.

ICYMI: In case you missed it, check out the thought-leadership and happenings around Stagwell making news:

• Confusion Over Food Date Labels Has Grown, According to New National Survey
• Trump’s 5 most popular and 5 least popular executive orders … so far
• UGG surges in popularity among Gen Z with new collaborations and styles
• In the market for a communications / PR job?

Originally Released On

PR Newswire

Contact:

Don Halcombe
+1-312-730-0164
On behalf of NRG
doncommpr@gmail.com

“As the media and advertising landscape grows more fragmented, brands need more than just data—they need a true strategic partner to help them connect with audiences in meaningful ways,” said Fotoulla Damaskos, Chief Client Strategist at NRG. “This role is designed to make NRG an even more powerful force for clients, ensuring our insights don’t just inform, but actively drive business decisions, shape go-to-market strategies, and unlock new opportunities for growth.”

Damaskos’ appointment follows a strong track record helping NRG-clients Snapchat, Expedia, Amazon Prime Video, and many others unlock new opportunities through strategic insights. Most recently, she was part of an inter-agency team that helped Stagwell secure the global lead for creative campaigns and social content at Adobe. In this new role, Damaskos will be working across the firm to win and consult on high-value assignments by translating thought leadership, proprietary products, and unique methodologies into actionable strategies.

As Chief Client Strategist, Damaskos will work directly with brands, platforms, and media companies to convert consumer insights into competitive advantage. Whether by shaping brand positioning, mapping the impact of the creator economy to brand growth, or bringing proprietary tools like fan-centric brand measurement and creator insights into the hands of marketers, this role will serve as the bridge that connects data and insights to meaningful action and change.

“At NRG, we don’t just tell our clients what’s coming next; we help them define it,” said Grady Miller, CMO and Head of Trends & Futures at NRG. “This role strengthens our ability to turn insights into action, ensuring clients stay ahead of industry shifts. This appointment marks NRG’s evolution as a strategic growth partner—one that doesn’t simply measure success but helps create it.”

About NRG (National Research Group)

NRG is a leading global insights and strategy firm at the intersection of entertainment and technology. Rooted in four decades of industry expertise, the world’s most innovative brands turn to us for insights into growth and strategy for any content, anywhere, on any device. Working at the confluence of content, technology, and culture, NRG ensures our clients create with confidence.

About Stagwell

Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.    

Media Contact:

Don Halcombe
+1-312-730-0164
On behalf of NRG
doncommpr@gmail.com

Originally Released On

PR Newswire

Contact:

Ben Allanson ir@stagwellglobal.com 

NEW YORK, March 4, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW) will be hosting a virtual investor day on April 2, 2025 beginning at 10:00 AM ET. Visit this link to register.  

The virtual event will feature presentations from Mark Penn, Chairman & CEO of Stagwell, Frank Lanuto, Chief Financial Officer, and many additional business leaders about Stagwell’s strategic and financial outlook for 2025 and beyond.

A recording of the presentation will be available after the event on Stagwell’s website, www.stagwellglobal.com.

Visit this page to view upcoming investor events and programming from Stagwell. Reach out to ir@stagwellglobal.com with questions.

About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.   

IR Contact:
Ben Allanson
IR@stagwellglobal.com

Originally Released On

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Contact:

Mary Moczula
mary.moczula@galepartners.com

“Brad was integral to GALE’s success and we wish him well in this next chapter,” said Noel, one of GALE’s co-founders. “As we take the baton, Sophia and I are excited to build on the agency’s well-established legacy, emphasizing the disruptive approach and innovations that have made it one of the industry’s most-awarded agencies.”

Noel and Zhang, who have been with GALE for a decade, will continue driving the agency’s status as a leader in modern marketing, doubling down on its strategic advisory offering, further enhancing its industry-leading technology, Alchemy.Ai, and fostering a continued emphasis on driving real business growth for its clients.

“GALE’s culture of great people, great clients, and great work is one that we care about deeply,” said Zhang. “The value we bring as a Business Agency is more critical than ever and will define our future success as we set the standard for excellence across creativity, strategy, and technology.”

As Global and North America CEOs, Noel and Zhang will co-lead the agency’s strategic vision and direction, expanding on a close partnership established in their previously held roles of Managing Partners. Both will maintain close oversight of client services and advisory, and have been integral in agency, client, and employee decision-making for several years.

Over the past few years, GALE has experienced unprecedented growth, earning accolades including Ad Age‘s A-List, Ad Age‘s Data & Analytics Agency of the Year, Adweek‘s Fastest Growing Agencies, Adweek‘s Breakthrough Media Agency of the Year, and Campaign US‘ Advertising Agency of the Year. It is also currently shortlisted for Campaign US‘ Digital Innovation Agency of the Year.

“I see a bright future for GALE’s next chapter under Sophia and Andrew’s leadership,” shared Chairman and CEO of Stagwell Mark Penn. “GALE sits at the forefront of modern marketing, and I feel confident the agency will continue to drive strong client outcomes across creative and media ecosystems under their leadership.”

About GALE 
GALE is a Business Agency. We bring business insights to brand storytelling and activate across every channel. With expertise in business strategy, CRM, loyalty, brand storytelling, integrated, performance, creative, and content marketing, experience design and media, GALE creates marketing systems and communications that grow businesses. GALE delivers strong business outcomes for its partners in automotive, QSR, retail, gaming, entertainment, telecom and more. Founded in 2014, the agency currently has offices in New York, Singapore, Toronto, Denver, Los Angeles, London, Austin, Kansas City and Bengaluru. GALE has received top industry awards including Ad Age‘s A-List, Ad Age‘s Data & Analytics Agency of the Year, Adweek‘s Fastest Growing Agencies and Adweek‘s Breakthrough Media Agency of the Year.

Contact:
Mary Moczula
mary.moczula@galepartners.com

Originally Released On

PR Newswire

Contact:

Carrie Hsu
pr@stagwellglobal.com

Originally Released On

PR Newswire

Contact:

Maggie Axford
Stagwell   
pr@stagwellglobal.com

Gold Rabbit Sports helps brands, rightsholders, media companies, and startups achieve measurable and memorable sponsorships, deals, and activations. Launched in 2020 by André Schunk, a Sports Business Journal ‘Forty under 40’ honoree and now including Managing Partner Carter Carnegie of Metrical Inc, Gold Rabbit Sports has worked with renowned brands on a global scale including the Kansas City Chiefs, the Kentucky Derby, Red Bull, Athleta, Grubhub, Sentient Jet, FanDuel TV, FIFA World Cup and the Olympics.

Gold Rabbit Sports will offer clients strategic counsel and campaign support across the sports marketing ecosystem, from strategy to deals to big ideas. This acquisition builds on Stagwell’s commitment to engaging in conversations about sports’ importance for marketers. The acquisition also bolsters TEAM’s ability to service their clients’ growing desire to integrate their brands within communities in a meaningful way through sports partnerships and properties.

“Gold Rabbit Sports perfectly complements the Stagwell network and its traction in harnessing the power of sports marketing,” said Dan Gregory CEO of TEAM. “We’ve seen quite an uptick in clients who want to not just be involved with a sports property but truly create and deliver unique and impactful ways to show up. The Gold Rabbit team is top notch at doing just that.”

“We’re excited to join Stagwell and build out the network’s offering in the world of sports and entertainment marketing,” said André Schunk, CEO of Gold Rabbit Sports. “Stagwell’s entrepreneurial mindset mirrors our own and we look forward to helping clients intrigued by sports and entertainment navigate the landscape and craft cost-effective partnerships that deliver measurable returns.”

The addition of Gold Rabbit Sports follows Stagwell’s announcement of its intent to acquire ADK GLOBAL in January 2025, and a total of 11 acquisitions throughout 2024.

About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

About TEAM

TEAM is an agency dedicated to making impactful brand experiences. We bring big ideas to life in ways that are not just seen and heard but truly felt. Every year, we design and deliver over 100,000 brand activations and events across the globe. Our brand playbooks merge commercial success with creative brilliance, creating meaningful connections and nurturing community spirit. Whether building brands from scratch or revitalizing existing ones, we infuse them with vitality, authenticity, and tangible platforms for interaction. By prioritizing scaled experiences at the core of brand strategy, we empower brands to build deeper relationships, share compelling stories, and engage with audiences authentically. Visit www.weareteam.com to learn more.

About Gold Rabbit Sports

Gold Rabbit Sports is a big idea incubator that unlocks the communications and commercial potential of sports and entertainment platforms. We guide brands to measurable and memorable partnerships and rightsholders to unexpected and delightful collaborations. In just 5 years, our entrepreneurial mindset, creativity, optimism, tempo, and 100+ combined years of global experience has already helped over 30 clients around the world meet business goals by designing best-in-class deals and activations connected to FIFA World Cup, the Olympic movement, major sporting leagues, championship teams, top-tier athletes, marquee sporting events, cultural moments, music platforms, and more. Visit www.goldrabbitsports.com to learn more.

Contact:

Maggie Axford

PR@stagwellglobal.com

For realtime insights, follow us on LinkedIn

A roundup of Stagwell’s work at Super Bowl:

• 2022
• 2023
• 2024

Three Spots Earned Top 10 Honors from USA Today Ad Meter

NEW YORK and NEW ORLEANS, Feb. 10, 2025 /PRNewswire/ — Stagwell, the challenger network built to transform marketing, and its network of award-winning agencies aired four standout spots during this year’s Super Bowl LIX for clients Bud Light, the National Football League (NFL) and Starbucks. Alongside the Big Game, Stagwell agencies led high-impact off-field campaigns and activations for clients including Budweiser, Booking.com, Don Julio, Frank’s RedHot, GoDaddy, Perdue Chicken and more.

The on-air work includes some of the leading campaigns including three of the top 10 highest-rated commercials on the USA TODAY Ad Meter. The critical acclaim underscores the creative and strategic impact of Stagwell’s agencies in sports and marketing. In the lead up to Super Bowl LIX, last week Stagwell hosted a SPORT BEACH Clubhouse in New Orleans and continues to cement its sport presence.

“The Super Bowl has become a moment where sport meets culture,” said Stagwell Chairman and CEO Mark Penn. “In a sea of mediocrity, the work of Stagwell agencies like 72andSunny and Anomaly stands out for its creativity and cultural relevance.”

The Big Game

Crafting the biggest brand narratives at the Super Bowl.

NFL x 72andSunny

NFL “Somebody | It Takes All of Us” – 72andSunny rolled out its powerful Big Game ad featuring NFL players mentoring children through the NFL’s partnerships with Big Brothers Big Sisters of America, Special Olympics, and the InSide Out Initiative. The ad was ranked in the top three in The New York Times’ roundup.  

NFL x 72andSunny

NFL “Flag 50” – 72andSunny and the NFL went back to the 80’s for an ad that aired after halftime during the broadcast. This nostalgic spot stars dynamic varsity flag football stars and encourages viewers to advocate varsity flag football in 50 states. The campaign earned 4.5 stars in Ad Age’s review.

Bud Light x Anomaly

Anomaly carried on its tradition of leading Bud Light’s Super Bowl campaign. The 60-second spot for Bud Light aired during the game and starred musician Post Malone, comedian Shane Gillis, and NFL legend Peyton Manning. They brought Big Men on the Cul-de-Sac (BMOC) energy to the Big Game. Bleacher Report ranked the ad in the top three in 2025.  

Starbucks x Anomaly

Starbucks “Hello Again”– Anomaly helped Starbucks power its comeback with a bold new campaign. The coffee giant, which recently introduced an initiative focusing on its personal touch, featured a pre-game Super Bowl ad backed by AC/DC’s “Thunderstruck.” A follow-up post-game ad used the same song to promote a free tall coffee for rewards members the day after the game.

Off the Field

Outside of the national stage, clients and agencies made a splash.

Allison

Allison helped clients including Budweiser, GoDaddy and Booking.com with media strategy leading up to the Big Game, securing hundreds of media placements and millions of impressions for Budweiser’s Clydesdale Super Bowl return; GoDaddy’s launch of its AI-powered website builder, GoDaddy Airo; and Booking.com’s bookable Big Game experience with exclusive access to Super Bowl tailgates and meet-and-greets.

Allison also supported several high-impact onsite activations for clients Dexcom, Good Sports and GNC. Dexcom debuted at Radio Row with Mike Golic Sr. sharing his diabetes journey and how its Stelo biosensor helps manage glucose. Good Sports brought Kyle Rudolph to promote youth sports accessibility, while GNC created buzz with branded Lyft cars, a smoothie hut, and appearances by Steelers legends Joey Porter Sr. and Ryan Clark.

Anomaly

Anomaly collaborated with Don Julio and Popeyes to launch a limited-edition Championship Lineup menu. The one-day-only menu blended Louisiana-style fast food with luxury spirits, featuring a Tequila Don Julio Reposado flavored chicken sandwich and wings.

Code and Theory

Code and Theory partnered with the NFL to reimagine the fan-first experience with the new NFL app, enhancing game-day streaming and real-time stats. The app integrates personalized content, live updates, and streamlined navigation, creating an immersive, user-centric platform for football fans.

Ahead of the Big Game, Code and Theory also helped an NFL playoff championship team, The Washington Commanders, with a major rebrand – twice. The agency led the transition from the team’s original moniker to the interim “Washington Football Team” and, ultimately, to the powerful and permanent identity of the Washington Commanders.

Colle McVoy

Colle McVoy partnered with Perdue Chicken, where Comedian Wayne Brady “winged it” with improvised livestream performances during the game drawing from key game moments, commercials, and viewer requests. The partnership encouraged viewers to rethink Super Bowl rituals.

The agency also debuted a fresh spot with Frank’s Red Hot featuring Paris Hilton. The ad showed Paris whipping up gameday recipes while inviting fans to show how they spice up their dishes with Frank’s. Viewers had a chance to win cash prizes, along with a crystal-bedazzled bottle of Frank’s RedHot.

HUNTER

HUNTER partnered with TABASCO and local Chef Alden Boudy to showcase how TABASCO can elevate pizza on National Pizza Day in New Orleans. The agency also supported media relations for STōK Cold Brew Coffee’s Super Bowl ad featuring Wrexham AFC, Rob McElhenney, Ryan Reynolds, and Channing Tatum in a fun campaign to elevate goal scoring celebrations. Lastly, HUNTER helped launch TurboTax’s 12^thannual Super Bowl commercial, securing high-impact media coverage for the brand’s Big Game creative featuring Issa Rae.

Jasper Advisors

Jasper Advisors supported NWSL Commissioner Jessica Berman and WNBA’s Shana Stephenson ahead of Super Bowl Weekend, preparing Berman for media interviews and Stephenson for a panel on sports, community, and identity.

Trade X Partners

Trade X Partners developed and activated for Perdue Chicken supporting “Game Day” with Super Bowl adjacent content starring actor, chef and Perdue partner Valerie Bertinelli telling “CBS Mornings” how she likes to serve up her wings.

Originally Released On

PR Newswire

Contacts

For Investors:
Ben Allanson
IR@stagwellglobal.com

For Press:
Beth Sidhu
PR@stagwellglobal.com

NEW YORK, Feb. 6, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW) will report financial results for the three and twelve months ended Dec. 31, 2024, on Thursday, Feb. 27, 2025, before market open.

Stagwell will host a video webcast to review those results the same day at 8:30 AM (ET). Register here to attend the webcast.

A replay of the webcast will be available following the event at Stagwell’s website, https://www.stagwellglobal.com/investors/.

About Stagwell Inc.
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.    

IR Contact:
Ben Allanson
ir@stagwellglobal.com 

PR Contact:
Beth Sidhu
pr@stagwellglobal.com