By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking:

SOCIAL MEDIA REGRETS:

American teenagers are heavy social media users, yet most see more negative than positive in the platforms, according to new Harris Poll research.

• 60% of Gen Z adults spend at least four hours a day on social media.
• 23% are online seven or more hours a day.
• 60% say social media has a negative rather than a positive impact on society.
• 52% say social media has benefited them, yet 29% say it has hurt them personally.
• 82% call social media use “addicting.”
• When asked which platforms they wished were “never invented,” X/Twitter (50%) and TikTok (47%) top the list, followed by Snapchat (43%), Facebook (37%) and Instagram (34%).
• 83% have taken steps to limit social media usage, including: unfollowing or muting an account (42%); deleting a social media app (40%); disabling out-of-app notifications (36%); and disabling in-app notifications (32%).

MILLIONAIRES DON’T FEEL WEALTYHY:

Two thirds of U.S. millionaires do not consider themselves “wealthy,” based on our Harris Poll research with Northwestern Mutual.

• 5 million U.S. individuals have more than $1 million in liquid investable assets, which is 37% of the world’s millionaires.
• Yet only 32% with more than $1 million consider themselves “wealthy.”
• 48% say their financial plans need improving.
• 78% of millionaires consider themselves disciplined financial planners (versus 45% of all Americans).
• 80% of American millionaires say they are self-made, while 11% received their wealth from an inheritance.

HONESTY IS THE BEST BOSS:

Honesty is one of the most prized traits of an effective manager, based on our Harris Poll survey with Express Employment Professionals.

• A third of employed Americans say they are working for a toxic boss.
• 92% of job seekers want honesty from new managers.
• 82% would be more loyal to their company if they could be candid with their manager.
• 69% want to feel comfortable discussing personal issues with managers if they affect work.
• 45% say there are fewer conflicts/disagreements, more accountability (45%) and employee turnover decreases (43%) when employees can be honest.

CONFIDENCE IN GOVERNMENT:

Confidence in the U.S. government has returned to levels from the early years of President Biden’s term, based on our HarrisX survey with the George Washington Graduate School of Political Management

• 48% of Americans say the presidency is working as an institution, up 7 points from last year but down from 53% in 2021.
• 39% say Congress is working as an institution, up 7 points from last year and nearly the same as 40% in 2021.
• Confidence in the Supreme Court remains largely unchanged, with 53% who say it is working as an institution.
• 70% of voters believe bipartisan support is critical for the country, yet 82% say the bipartisan system of governing right now is broken.
• 87% believe U.S. politics has become too much about fighting.
• 77% say differences between the two parties have become so great that bipartisanship on big issues no longer is possible.

HALLOWEEN IS FAVORITE HOLIDAY FOR 1 IN 4:

76% of Americans celebrate Halloween, with 1 in 4 saying Halloween is their favorite holiday, based on our Harris Poll survey with Instacart.

• 50% of Americans plan to eat Halloween candy this year.
• 46% plan to pass out Halloween candy to trick-or-treaters.
• 31% plan to dress up in a costume.
• 33% start getting into the Halloween spirit before October, 38% do so at the beginning to mid-October, and 13% wait until the week of Halloween.

ICYMI

In case you missed it, check out the thought-leadership and happenings around Stagwell making news:

• Stagwell Expands Future of News Initiative to the UK with a September 26 Summit at its EMEA Headquarters
• While curiosity and adoption of AI are rising, skepticism abounds, according to a new Ad Age-Harris Poll
• This Is Why Overscheduling Your Kids’ Activities May Be Ruining Your Relationship
• Predict What’s Possible: PRophet, a Stagwell Company, Leads Discussions on AI at PRSA ICON 2024
• Unlocking the Power of Personalized Banking: Consumer Research Insights

Originally Released On

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Contact:

Media Contacts:
Stephanie Hernandez
v-stephanie.hernandez@prprophet.ai

As Titanium Sponsor, PRophet to Showcase the Future of AI in PR and Communications with Expert Sessions and In-Depth Demos

NEW YORK and ANAHIEM, Calif., Sept. 19, 2024 /PRNewswire/ — Stagwell Marketing Cloud’s (STGW) PRophet, award-winning suite of essential, AI-powered Comms Tech tools purpose-built to empower communicators that span earned media, influencer engagement and brand monitoring offerings, today announced its presence and deep dive sessions on leveraging AI for modern communications and marketing professionals at Public Relations Society of America’s (PRSA) ICON 2024 conference on October 15-17 in Anaheim, California. As this year’s Titanium sponsor, PRophet will lead discussions on the transformative impact of AI on the communications industry and showcase enhancements to the platform.

Inspired by the theme “Predict What’s Possible,” Aaron Kwittken, founder and CEO of PRophet and the creator of the term communications engineer©, will lead a solo session titled “Human-Led, Data-Fed AI: A Hands-On Showcase of Today’s Must-Have AI Tools and Techniques.” In this session, Kwittken will offer a comprehensive look at AI’s real-world impact on PR, including practical insights into tools that can enhance performance and streamline workflows. He will uncover which platforms and technologies should be avoided, explain why DIY PR solutions often fall short, and emphasize the continued importance of human-led strategies in a data-driven future. Additionally, Kwittken will tackle key ethical considerations and provide guidance on how to navigate PR tech stacks responsibly. Join him on Wednesday, October 16, at 10:45 AM PT for this forward-thinking discussion.

“The PR industry stands at a pivotal moment, facing an influx of AI-driven tools and cutting-edge communications technology. For the modern communicator, it’s about finding the right balance between human insight and AI-driven innovation to future-proof our industry,” said Aaron Kwittken, founder and CEO of PRophet and CEO of Stagwell Marketing Cloud’s Comms Tech Unit. “We’re thrilled to once again partner with PRSA for this marquee event that will drive the conversation forward.”

As part of PRSA’s Educator Academy Summit, Kwittken will also join the panel discussion, “AI in Public Relations: Preparing the Next Generation of Practitioners,” on Monday, October 14 at 8:30 AM PT at the Pine Building 111, California State University, Fullerton. This panel will delve into the transformative role of AI in public relations, offering educators actionable insights and strategies to equip students for the rapidly changing PR landscape. Moderated by Amy McCoy, APR, Assistant Professor at Drake University, the discussion will feature panelists Nneka Logan, Associate Professor at Virginia Tech, and Kathleen Stansberry, Associate Professor at Elon University.

“Each year, ICON unites industry-leading experts with communicators at all stages of their career, providing an unmatched experience for attendees to network and grow,” said Linda Thomas Brooks, PRSA CEO. “Thanks to partners like PRophet, PRSA can deliver invaluable learning opportunities and continue to drive the profession forward as we adapt to new technologies and improve our strategic abilities.”

PRophet will have a significant presence on the showroom floor, offering attendees the opportunity to engage directly with the executive team, experience live demos of the platform, and preview upcoming features and enhancements.

Discover how PRophet can elevate your communications team’s performance, predictive capabilities, and productivity by visiting us at Booth 200 from Tuesday, October 15 to Thursday, October 17. For more information or to connect with the team, reach out at sales@prprophet.ai. 

About PRophet
Founded in 2020 by PR industry leader Aaron Kwittken, PRophet is an award-winning suite of essential, AI-powered Comms Tech tools purpose-built to empower modern communicators to perform more efficiently by quickly uncovering and authentically engaging with high-authority journalists and leading influencers. PRophet was awarded PRovoke Media’s Innovation SABRE in 2023 and 2024, a 2024 Webby Award, and was included in PR News’ 2024 Tech Hotlist. The all-in-one platform offers three core solutions: PRophet Earn creates and tests “mediable” PR content to predict earned media interest and sentiment. PRophet Influence combines vertical AI, analytics, discovery and tracking technologies to inform and manage influencer marketing campaigns. PRophet Monitor delivers real-time, earned and social media monitoring, reporting and analytics to alert teams of emerging trends, threats, brand mentions, and opportunities for real-time response. PRophet is part of the Stagwell Marketing Cloud (SMC), a suite of data-driven SaaS solutions built for the modern marketer. Visit prprophet.ai to learn more.

About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a suite of data-driven SaaS solutions built for the modern marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC empowers marketers to drive business and brand impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers market research, communications, and media for brands worldwide by leveraging technology such as generative and predictive artificial intelligence, machine learning, augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.

Media Contacts:
Stephanie Hernandez
v-stephanie.hernandez@prprophet.ai

Originally Released On

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Contact:

Madison Wick

pr@stagwellglobal.com 

Summit to Convene Prominent U.K. Journalists and Industry Leaders, including Kamal Ahmed, Joanna Gosling, Sam McAlister and more

Stagwell to Unveil a New U.K. Version of the News Advertising Study, Highlight the Power of the News Audience and Debunk Common Brand Safety Misconceptions

LONDON, Sept. 18, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW) today announced the speakers for its London Future of News summit coming up on September 26, 2024, at Stagwell’s EMEA headquarters in London’s Blue Fin Building.

During the event, Stagwell will debut groundbreaking research conducted by HarrisX fielded among 25,000 U.K. respondents. Tailored specifically to the U.K. consumer marketplace, this study builds upon Stagwell’s News Advertising Study released in May, which proved it is safe for brands to advertise adjacent to quality news content agnostic of the topic.

“Brands are missing out by not advertising in quality news,” said Chairman and CEO of Stagwell Mark Penn. “News is a critical marketing vehicle essential to business success, and we’re excited to expand our future of News initiative to the U.K. and share our findings on a global stage.”

Stagwell is proud to introduce new partners across publishing and the industry to our Future of News initiative. These partners include The Associated Press, Conscious Advertising Network, Gannett, The Guardian US, The Hill, The Independent, NewsNation, Newsweek, Nexstar, New York Post, Ozone, The Rebooting, Reuters, USA Today and World Media Group. These publishers and industry leaders will join Stagwell’s existing cohort including Ad Fontes Media, Axel Springer, Axios, Business Insider, POLITICO, The New York Times, The Trade Desk, The Wall Street Journal and The Washington Post.

“Our May study debunked myths around brand safety in news and identified a significant, under-tapped audience of news consumers,” said Founder and CEO of HarrisX Dritan Nesho. “Time and again we’re seeing that ads appearing next to so-called ‘not brand safe’ news content perform just as well as ads next to ‘brand safe’ content. The findings of our U.K. study are decisive.” 

The summit will commence with Penn unveiling the research results, followed by two panel discussions:

Panel I: Being A Journalist Today – Stories from the Field: A moderated conversation about the journalists today who are breaking down barriers, holding truth to power, and shining a light on the issues that matter most- despite the most difficult and dangerous of circumstances, featuring:

• Kamal Ahmed, Director of Audio and Presenter, The Daily Telegraph
• Matt Barbet, Anchor, Sky News
• James Harding, Editor & Founder, Tortoise Media
• Sam McAlister, Author, Executive Producer and LSE Senior Fellow
• Spriha Srivastava, International Executive Editor, Business Insider 
• Jerome Starkey, Defence Editor, The Sun 
• Moderated by Joanna Gosling, Author, Broadcaster and Journalist

Panel II: Why News Works for Brands: Investment in advertising on news platforms is not only brand safe, but also lends itself to a strong return on investment. This session will be an interactive dialogue with business leaders sharing their perspectives on the value of news and how to maximize impact through tailored marketing, featuring:

• Ross Easton, Director of External Affairs, Energy Networks Association
• Mark Evans, Marketing Society Honorary Fellow and Executive Marketeer
• Tina Fegent, Co-Chair, Conscious Advertising Network
• Moderated by Mark Penn, Chairman and CEO, Stagwell 

To learn more and get involved, contact futureofnews@stagwellglobal.com.

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

About HarrisX
HarrisX is a leading global research consultancy that regularly conducts major market research, public policy polling and social science studies and consulting engagements in more than 40 countries around the world. It is a proud member of Stagwell Global (STGW). Learn more at www.harrisx.com.

Contact
Madison Wick
Pr@stagwellglobal.com

Originally Released On

PR Newswire

Contact:

Kara Gelber

pr@stagwellglobal.com 

NEW YORK, Sept. 18, 2024 /PRNewswire/ — Stagwell (NASDAW: STGW), the challenger network built to transform marketing, has appointed Sunil John as Senior Advisor, Stagwell MENA. John will head Stagwell’s forthcoming MENA office, spearheading growth and enhancing collaboration among local agencies and partners. He will also develop new client solutions, utilizing his extensive regional network to support brands aiming for both regional expansion and global reach.

John, named the Best PR Professional in the Middle East by PRWeek in 2023 and 2020, brings over three decades of regional experience to Stagwell, having founded ASDA’A BCW, the region’s leading PR consultancy and been instrumental in shaping the public relations landscape in the Arab world. During his time at ASDA’A he launched Proof Communications, a specialist digital and design firm, OnePoint5, an ESG advisory and led the annual Arab Youth Survey, the groundbreaking thought leadership platform capturing the hopes and aspirations of the 200 million Arab youth.

Additionally, as an Advisory Board Member of the Dubai International Chamber since July 2021, John has been influential in reinforcing Dubai‘s status as a global trade hub.

“Marketers who miss out on MENA will miss out on one of the biggest consumer growth stories of our decade,” said Mark Penn, Chairman and CEO, Stagwell. “As we focus on becoming more competitive internationally, Sunil’s unparalleled experience in MENA and his leadership are what Stagwell needs to deepen our presence and help our clients succeed in this crucial market.”

“I am excited to join Stagwell and contribute to its unique technology-driven offering in the marketing services landscape,” said Sunil John. “The opportunity to integrate my experience, my love of research and insights, and my focus on digital transformation and technology with Stagwell’s innovative approach will bring value to a region that is one of the fastest growing in the world. As a challenger network, I believe Stagwell will be the company that creates significant impact for our clients in the MENA region.”

John’s appointment comes at a time when Stagwell is opening a new chapter in the region after recently announcing its intent to acquire Consulum, a leading government advisory firm that specializes in strategic communications, public policy and leadership support in the MENA and other global markets.

Stagwell’s footprint across MENA includes its omnichannel media agency Assembly and global creative collective Forsman and Bodenfors. Additionally, Stagwell counts marketing and talent management agency FLC and strategic growth advisory firm Phronesis Group among its global affiliate partners in the region. With offices across Dubai, Cairo, and Riyadh, Stagwell is positioned to serve clients in a range of industries in MENA, including retail, automotive, crypto, real estate, tech and finance sectors.

The MENA region is a key growth market for Stagwell as the company pursues its goal of doubling revenue at the Company beyond North America by 2025. In 2024 to date, Stagwell has acquired seven firms, including LEADERS (Israel), Team Epiphany (U.S.), Sidekick (U.K.), What’s Next Partners (France), PROS (Brazil), Business Traveller (Global), and BERA (U.S.).

About Stagwell

Stagwell (NASDAQ: STGW) is the network created to transform marketing. We deliver creative performance at scale for the world’s most ambitious brands, connecting culture-moving creativity with cutting-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our more than 13,000 experts in more than 34 countries are united under a single purpose: to generate effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com. 

Contact:
Kara Gelber
Pr@stagwellglobal.com

Originally Released On

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Contact:
Kara Gelber
pr@stagwellglobal.com 

Originally Released On

PR Newswire

Contact:

Kara Gelber

pr@stagwellglobal.com 

ARound’s Stadium-Level Technology Transforms the Fan Experience for Sports Teams, Audiences, and Brands

MINNEAPOLIS, August 26 – ARound, the leader in large-scale augmented reality (AR) experiences that is part of Stagwell (NASDAQ: STGW), today launched a groundbreaking in-stadium AR experience for Minnesota United FC in partnership with Target. This marks the first integration of stadium AR technology into an MLS pregame celebration, setting a new standard for fan engagement at Allianz Field.

Building on successful partnerships with the MLB’s Minnesota Twins, NBA’s Cleveland Cavaliers, and NFL’s Los Angeles Rams, ARound’s latest initiative is a significant step in expanding its presence in live sports. Fans continue to be highly engaged with existing ARound experiences, with users interacting for an average of over 15 minutes per game.

“We are excited to bring this immersive AR experience to MLS and fans nationwide,” said Josh Beatty, Founder and CEO of ARound. “These new experiences merge physical and digital worlds in an unprecedented display of team spirit and innovation, bringing fans right into the action.

Starting August 24, 2024 and continuing throughout the season, ARound will bring to life a new Minnesota United tradition, “Loons Liftoff.” This experience allows fans to hit targets and collect points as they work as a community to summon “The Dethloon,” a nod to Minnesota United’s fan culture and beloved mascot. Participants can also scan a QR code for a chance to win a Target gift card.

“This collaboration with ARound and Target exemplifies our commitment to innovation and community,” said Evan Entler, Vice President of Digital Media at Minnesota United. “We’re excited to see how fans react to this unique blend of tradition and cutting-edge technology.”

About ARound

ARound is a first-of-its-kind stadium-level shared augmented reality platform and is part of the Stagwell Marketing Cloud, a proprietary suite of SaaS solutions built for the modern marketer. ARound keeps audiences engaged by capturing their attention through immersive, interactive and shared experiences with fellow fans across the venue. Where other AR products offer isolating, singular experiences, ARound’s massive multi-user AR – which uses 3D spatial computing to localize content – redefines what it means to be part of a connected fan experience. It was the winner of Stagwell’s annual innovation competition which invests in new product ideas proposed by the network’s 13,000+ employees. ARound and the Stagwell Marketing Cloud are a part of Stagwell (NASDAQ: STGW), the challenger network built to transform marketing.

About Minnesota United FC

Minnesota United FC is a professional soccer team based in Minneapolis, Minnesota, competing in Major League Soccer (MLS). Known for their passionate fanbase and strong community ties, Minnesota United FC embodies the spirit of soccer in the North.

About Target

Target Corporation is a leading American retailer headquartered in Minneapolis, Minnesota. Known for its community involvement and innovative partnerships, Target continues to enhance the consumer experience through cutting-edge technology and creative collaborations.

Contact:

Kara Gelber

pr@stagwellglobal.com 

Originally Released On

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Contact:

Chris Iles

chris.iles@startribune.com

Stagwell’s Code and Theory, Colle McVoy Lead Digital and Brand Relaunch of The Minnesota Star Tribune

Minnesota’s biggest media outlet announces new platform at a vital time for journalism

MINNEAPOLIS, Aug. 19, 2024 /PRNewswire/ — The Minnesota Star Tribune relaunched today under a new brand platform for its audience as ‘The Heart and Voice of the North.’ Following a reimagination of its technology products, reporting focus, and growth strategy, the company has positioned itself for a new chapter in a dynamic and challenging time for journalism. Adding Minnesota to its nameplate to signal an expanded, state-wide focus going forward, the company’s mission is to connect the people, ideas, and stories that strengthen Minnesota’s communities.

“We’re thrilled to relaunch as the Minnesota Star Tribune at such an important time for our state,” said Steve Grove, CEO and Publisher. “It’s not every day you get to reimagine a 157-year-old publication for a new era – so we don’t take this moment lightly. We’ve spent the last year investing in more journalism in more locations on top of a stronger platform. We’re relaunching ourselves under a new name because we want Minnesotans to know what we believe: that this state deserves the strongest local news organization in America at a time of so much change.”

Driving innovation for a digital future

The Minnesota Star Tribune recently relaunched its entire digital product ecosystem including startribune.com and mobile apps. The greatly enhanced reader experience includes a complete back-end website rebuild in partnership with tech powerhouse Code and Theory. This digital reboot is designed to ensure all news and editorial content is responsive across all platforms while meeting the highest standards for digital integrity and security. The rebuild also positions the Minnesota Star Tribune to take advantage of new and emerging product offerings and was done under the leadership of new Chief Product Officer Aron Pilhofer.

“Today’s news consumers demand best-in-class digital experiences, and we’re now set to provide that well into the future,” said Pilhofer. “Our new tech stack will allow us to continue to innovate to reach our audiences in new ways to keep them better informed and engaged.”

Reimagining news coverage and expanding statewide

Earlier this year, the Minnesota Star Tribune announced plans to expand coverage in Greater Minnesota and embarked on an ongoing series of community conversations across the state including in Mankato, Duluth, Moorhead, St. Cloud, Brainerd, Rochester and several locations throughout the Twin Cities metro area. The Minnesota Star Tribune currently has 10 reporters and editors focused on Greater Minnesota, after adding reporting resources including a Greater Minnesota Columnist, a Southeast Minnesota Reporter, a North Central Minnesota Reporter, and a Southwest Minnesota Reporter, and it will continue growing its reporting roster. It is also forming partnerships with Minnesota news organizations to elevate local news content from other sources on its own platforms and beyond.

In addition, the Minnesota Star Tribune recently announced advancements of its newsroom structure and leadership to better serve readers.  News coverage, leadership and resources will realign around its five key topic areas of News and Politics, Business, Sports, Food and Culture, and Outdoors.

“We’re reshaping our coverage to focus more squarely on issues and topics essential to Minnesotans,” said Suki Dardarian, Editor and Senior Vice President of the Minnesota Star Tribune. “Our readers have helped inform this approach, which aims to provide richer coverage that reflects the diversity, soul and spirit of Minnesota, along with our hallmark enterprise and accountability reporting.”

Representing a diversity of voices

The Minnesota Star Tribune also recently announced the creation of Strib Voices, a reimagination of its opinion and commentary team under the new leadership of award-winning editorial writer and columnist Phil Morris. With a refreshed focus on representing diverse voices from multiple spectrums, Strib Voices will feature greater quantity and breadth of columns and bylined opinion pieces.

In addition, earlier this year, Kavita Kumar was promoted to community engagement director, and is proactively seeking commentary pieces and other content that covers various aspects of geography, demographics and political affiliations across Minnesota.

“By bringing together all of our opinion work under Strib Voices, our hope is to create the most dynamic and thoughtful water cooler for statewide news in the country,” said Phil Morris, Vice President and Opinion Editor for the Minnesota Star Tribune.

Reimagining the brand

To complement the vast transformation, the Minnesota Star Tribune has built a new brand identity and design structure to convey its ambition for audiences everywhere. The company partnered with Minnesota-based creative agency Colle McVoy to develop this brand strategy and identity, built for the future of media consumption. In addition to a new name, the brand refresh includes a new nameplate, new logo, new color systems, new sets of typography, a new mascot (Stribby the Gray Duck), and a new brand platform as ‘The Heart and Voice of the North.’

“Yes, we added ‘Minnesota‘ to our name – yet this rebrand goes far beyond a new title,” said Chris Iles, Vice President of Communications and Brand Marketing for the Minnesota Star Tribune.  “We’re Minnesotans just like our audience, and believe that our state, in an oft overlooked and underestimated region of the country, deserves to view itself for what it is: the ‘Heart and Voice of the North.’ Our campaign leans into all things Minnesota, as we leverage our trusted and established brand to elevate a community and place that loyal subscribers and new audiences will be proud of.”

Positioning for future growth

In addition to the transformational work already completed under new publisher and CEO Steve Grove, the Minnesota Star Tribune has a robust slate of upcoming changes designed to further position it for future success. These include the launch of a philanthropic arm, an enhanced sponsored-content strategy, a novel approach to affiliate marketing and much more.

“The talented team at the Minnesota Star Tribune has accomplished so much over the past year, and we’re just getting started,” said Steve Grove. “As we drive innovation in media to make every Minnesotan’s life better, we hope our loyal and new readers will join us on this journey.”

The Minnesota Star Tribune’s owner, Glen Taylor, said he believes this is the beginning of a new chapter for an institution he cares about deeply.

“I’m incredibly excited by what our new leadership team has put into place at an important moment for our state,” Taylor said. “The Minnesota Star Tribune is a state treasure, one we believe can accomplish truly great things with the support of our audience and partners.”

To celebrate its relaunch, the Minnesota Star Tribune is offering new subscribers the special rate of just $1 for 6 months of premium digital access.

About The Minnesota Star Tribune Media Company
The Minnesota Star Tribune is an innovative modern media organization building on an extraordinary 157-year legacy. With seven Pulitzer Prizes and hundreds of other awards, the Minnesota Star Tribune boasts the Midwest’s largest news organization and is an unrivaled force for journalistic excellence in Minnesota and beyond. As the heart and voice of the north, the Minnesota Star Tribune is on a journey to create the leading model for local news in America – driving innovation in media to make every Minnesotan’s life better. For more information, visit www.startribunecompany.com.

Contact:
Chris Iles
612-366-0427
chris.iles@startribune.com

SOURCE The Minnesota Star Tribune

Originally Released On

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Contact:

Ben Allanson ir@stagwellglobal.com 

NEW YORK, Aug. 16, 2024 /PRNewswire/ — Stagwell Inc. (NASDAQ: STGW), the challenger network built to transform marketing, will host a virtual fireside chat at the Rosenblatt Securities 4^th Annual Technology Summit on August 20, 2024. The session will feature Mark Penn, Chairman and CEO, discussing the impact of AI on marketing innovation, as well as product development within the company’s AI-enabled Stagwell Marketing Cloud. Management will be available for 1×1 meetings with investors upon request.

Visit this page to view upcoming investor events and programming from Stagwell. Reach out to ir@stagwellglobal.com with questions.

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients.  www.stagwellglobal.com.

CONTACT

hello@stagwellglobal.com

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Today’s Athlete is a Brand’s Best Megaphone

Stagwell

with WNBA and NFL/The Volume

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Between the rise of F1, flag football and pickleball, changes in the NIL landscape, and the growth of women’s sport, the sporting universe now represents a larger and more diverse pool of fans. This equates to a big opportunity for brands who know how to play the game. To connect authentically, brands are working with athletes – cultural trendsetters with their own brands and media presence – to uncover creative new ways of working together. With anecdotes from Cannes Lions’ buzziest event, Sport Beach, hear from the brands who have seized the power of sport, and the athletes helping them win.

Inside a Marketing Network’s ‘Shark Tank’ Competition

Stagwell Marketing Cloud

with Digiday

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With constant advances in AI and data, companies need to innovate at breakneck speed to stay competitive. Stagwell is the only marketing holding company to run its own startup incubator, “Shark Tank,” a competition inviting 13,000 staff to pitch and secure up to $1M for transformative marketing software.

Prior winners SmartAssets, ARound, PRophet, WonderCave and Harris Brand Platform are all fully funded and active businesses.

Join Stagwell Marketing Cloud leaders, Digiday, and the 2024 “Shark Tank” winner as they discuss embedding innovation into your operations.

Mastering the Journey to Premium Branding

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with Samsung, IHG, and Driscoll’s

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Becoming a premium brand isn’t just a goal—it’s a journey full of strategic pivots and visionary steps. Many brands aim to elevate their status and create a lasting impact, but few truly understand what it takes. Join us for an in-depth session where leading brand marketers reveal the top strategies for transforming into a premium powerhouse. We’ll explore the unique journeys of innovators in technology, hospitality, and food & beverage. This session will highlight actionable tactics to enhance product quality, leverage captivating storytelling, deliver unforgettable customer experiences, and execute strategic marketing. Discover how these essential elements can make the premium journey possible and remarkably successful.

The Global Marketers Meet Up

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with Samsung

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Join us at the Global Marketer Meet Up at SXSW 2025, where senior executives and marketing professionals explore the dynamic landscape of global marketing. Discover innovative strategies for reaching target audiences and achieving objectives across diverse industries and markets. Network with peers worldwide, gain insights from leading experts and discuss successful marketing campaigns that transcend borders. Don’t miss this opportunity to elevate your global game with new connections, hear diverse perspectives, and have fun strategizing for international success. See you there!

Unlocking Boardrooms for Women & BIPOC Leaders

Allison

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In 2021, the SEC enacted NASDAQ’s Board Diversity Rule, requiring listed companies to report board diversity statistics or explain non-compliance. Progress has been slow due to low board turnover and extended searches for suitable talent. This panel will explore board dynamics to help women and BIPOC leaders identify opportunities and shape their board value propositions. Hear from experts on public, private, and non-profit boards, and gain practical insights to unlock the boardroom for women and BIPOC candidates.

Magical Realities: AR Massive Multiplayer Experiences

ARound

with Skydance Interactive

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Join us to dive into the transformative potential of augmented reality in massive multiplayer experiences. We will look at real-life activations with high-profile brands at SoFi Stadium with the RAMS. Discover strategies for designing cooperative play and social features that foster belonging and teamwork. Discuss methods for integrating real-life loot boxes with physical prizes to boost player engagement and brand activations. Plus, we’ll tackle technical challenges in AR MMOs and explore future innovations to ensure sustainable growth in the AR landscape.

(re)New(ed) Kid on the Block: Reinventing Heritage Brands

Assembly x 72andSunny

with General Motors and Fossil Group

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Can heritage brands still be the new kid on the block? Absolutely. In a rapidly evolving market, staying relevant means more than just holding onto history—it’s about reinvention, innovation, and bold new moves. In this panel, industry leaders and creative masterminds from top heritage brands share their secrets to staying fresh and exciting in today’s fast-paced world. Learn how these brands leverage their rich histories while embracing cutting-edge strategies to captivate new audiences and retain loyal customers.

They Ain’t Dead Yet: Tapping into the “Forgotten” Generation

Assembly x NRG

with Dotdash Meredith and AARP

VOTE HERE.

Think the “Forgotten” Generation is out of the game? Think again. This panel will bring together agency powerhouses and visionary brand leaders to unveil the untapped potential of this overlooked demographic, Generation X. Discover why brands can no longer afford to ignore the buying power and influence of the generation that still rocks the boat. Our expert panelists will dive into innovative strategies, compelling case studies, and cutting-edge campaigns that have successfully engaged this savvy audience.

Living Billboards: Athletes in the Social Media Era

Assembly

with Peloton, NFL, and SHE Media

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Athletes have become influential figures not only in sports but also as brands in their own rights, particularly through social media. This panel will discuss the transformation of athletes into marketable entities, the dynamics of athlete-brand partnerships, the impact of social media on athlete endorsements, and ethical considerations surrounding personal branding and sponsorship deals. An interesting topic on the evolving landscape where athletes navigate between personal authenticity and commercial appeal in the digital age.

A Day Late and a Dollar Short: Regulators vs. Political Ads

Assembly

with Axios and MiQ

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Since Barack Obama’s unprecedented use of the internet to power his 2008 campaign, the shift towards digital media in political advertising has been stark – with an estimated $4B to be spent in the 2024 election cycle. Unfortunately, government regulators have not updated disclosure requirements to meet this new normal – exposing tremendous vulnerabilities to the American electoral system, especially in an era of nearly unlimited money in campaigns. With advancements in AI and other AdTech sure to change political campaigns forever, it remains to be seen whether regulators can keep up.

Content Creation and Content Reality ​- The Joy of Social

Assembly x Movers + Shakers

with Peloton and Carelon Behavioral Health

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In today’s digital age, the term “content” has evolved beyond its traditional meanings. Originally synonymous with satisfaction and happiness, it now predominantly refers to the material produced and consumed in media. This panel delves into the dual role of content: as a medium for creation and as a catalyst for spreading positivity, empathy, and joy in the media landscape. ​By exploring the intersection of content creation and happiness in media, this session aims to inspire creators, industry professionals, and audiences alike to harness the power of media for good.

Is it too Late? Mastering Investments at Every Life Stage

Assembly

with She Wolfe of Wall Street, Investopedia, and PulteGroup

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This panel brings together financial experts and innovative marketers from leading brands to reveal how to conquer financial hurdles and master investments at every life stage. From fresh graduates to seasoned professionals, and those nearing retirement, this session will arm you with the tools and inspiration to turn hesitation into action.

Game On: Immersive Advertising, Brands, and Entertainment

Assembly

with Activation Blizzard Media, Lenovo, and Odeeo

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Delve into the evolving landscape where gaming intersects with advertising and entertainment. This panel will discuss how brands are leveraging gaming platforms to reach audiences through immersive and integrated advertising strategies. This includes taking a deep diver into successful brand partnerships with gaming companies, effective monetization models within games, the impact of in-game advertising on user experience, and the future trends shaping this dynamic industry.

No Eulogy Necessary: What News and Media Can Teach Us All

Code and Theory

with Inc. Magazine and Cosmopolitan

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The internet was supposed to kill the media and publishing industry. So was social media. And tech. And now AI is too. But this so-called ‘dying’ industry has shown incredible resilience, leveraging technology and innovation to stay alive, and even thrive exponentially. News, media and publishing today offer a reflection and guide to what all modern businesses face — changes in technology, consumer behavior, revenue and monetization, and in cultivating talent. This panel will be led by a trio of media, editorial and digital leaders with more 20 years of experience across 200 newsrooms.

Say What?!? The generational social media marketing playbook

Crispin

with Target and Conde Nast

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If you asked 4 generations: your grandma, your mom, your older sister or your niece about what a certain slang term means they likely wouldn’t all have the same answer. Social media platforms have shaped new language, leading to more slang words with shorter life cycles. Every generation develops its own unique vernacular, from Millennial Cringe Slang to Gen Z Pookie and no cap Gen Alpha – it’s not your fault if you don’t understand some of the digital slang. But now, since these dialects span multiple offline generations, how can brands speak to them authentically online all at once?

Want Equity For Women in Sports? Stop Overlooking Gaming

GALE

with MilkPEP and TBC

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Brands, fans, and networks are clamoring to join the groundswell around women in sports, but there’s a space that’s been largely ignored in the conversation: gaming and esports. Despite women making up nearly half of all gamers, they only represent 5% of professional gamers – with none in the top 500 earners – and still face significant harassment in this space. It’s time to stop ignoring women in gaming when elevating women in sports. Join popular Twitch streamer @ThePeachCobbler to discuss this issue and leaders from top brands to hear the steps they’re taking to help drive change.

AR & eCommerce: Bridging Digital and Physical Retail Experiences

Kettle

VOTE HERE.

Augmented Reality (AR) is revolutionizing retail, offering customers more immersive experiences that bridge the gap between online and in-store shopping. Brands are using AR and additional technologies to create Virtual Try-On experiences on their e-commerce sites, mobile apps, and retail environments to build connections and conversions with their active and prospective customers. Hear from digital agency Kettle on how they are leading transformations for many of their clients including e.l.f. Cosmetics, Warby Parker, and more.

The Power of Play: Why to Think Like a Child

Kettle

with Stapelstein

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Forbes 30-under-30 Stephan Schenk created one of the most well known children’s brands in Germany. However, when it came to expanding into the US, rather than studying the US adult buyer, insight into the child help Stefan and Kettle understand how to market and position the brand for the US success. From developing the product to positioning it for expansion, Stephan and Brian share how embracing their inner children, decoding the art of play and looking for insight in untraditional ways helped them build a brand positioning and road forward for Stapstein’s US expansion.

Harnessing Consumer Passions: Turning Cultural Moments into

NRG x Assembly

with Snap Inc. and Screenvision Media

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In today’s fast-paced world, consumer passions are a powerful force driving engagement and loyalty. And the way consumers are engaging with their passions is changing. How can brands effectively harness these passions to forge deep emotional connections with their audience through shared passions and interests? This panel brings together thought leaders and strategic leaders from across Snap and award-winning market agencies to explore the art of turning cultural moments in entertainment into peak moments for brands. We will share insights from new research to show the significance of passions.

The Changing Face of Childhood

NRG

with Young Storytellers

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In the last decade, the experience of growing up has transformed dramatically. The rise of streaming and social media, alongside the omnipresence of tablets and smartphones, have reshaped family dynamics and how young people navigate the world. So, how does Gen Alpha’s childhood differ from that of previous generations? And what impact will this have on future storytellers? Join NRG experts and Young Storytellers practitioners as we explore the profound effects of these cultural and technological shifts, and unpack the future of storytelling through the eyes of the next generation.

Unleashing Brand Fandom: Turning Fans into Advocates

NRG

with Mattel, Paramount Pictures, and the NBA

VOTE HERE.

In an era where everything is social—from media to retail—fans don’t just consume; they advocate. Whether it’s a championship team, a new movie franchise, or the season’s hottest toy, fandom can be a double-edged sword if not approached authentically. For leading brands, data and insights are essential to navigating the complexities of the increasingly fragmented fan landscape. Drawing on the latest fan research from NRG, this panel brings together industry leaders from Mattel, Paramount, and the NBA to discuss how to win trust with fan communities across mediums.

Redefining Masculinity: Evolving Depictions On Screen

NRG

with Center For Scholars and Storytellers

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Is masculinity in crisis? Alarming research reveals that men under 25 struggle to find positive role models in media they consume—a fact which can have serious repercussions for their mental health and sense of personal identity. In this session, NRG unpacks the media’s moral and social responsibility to present positive role models that reflect the true diversity of the modern male experience. Discover how industry leaders and storytelling experts from UCLA are forging a new path forward, showcasing multi-faceted visions of masculinity that can effectively resonate with Gen Z and Gen Alpha.

How Culturally Relevant is Your Brand?

The Harris Poll x Movers + Shakers

VOTE HERE.

Join John Gerzema, CEO of The Harris Poll, and Geoffrey Goldberg, CCO at Movers+Shakers, as they share critical insights from a brand new Index focused on helping brands achieve cultural relevance amongst Gen Z. They’ll detail what is important to know when engaging with this growing generation of spenders who hold progressive digital first values and demand radical inclusivity, transparency, and accountability from brands.

Client Panels We’re Rooting For:

Allison

Invisible Technologies | Talent 4.0: Thriving in an AI-Driven World

Hewlett Packard Enterprise | Reinventing Postpartum Care to Solve an Invisible Crisis

Driscoll’s | Women in Food & Palate to Palette: How Food Disrupted Beauty & Fashion

Engage for Good | How Nonprofits are Innovating the Philanthropy Playbook

AFSP | The Lifesaving Power of Media and Entertainment

Partnership With Native Americans (PWNA) | Authenticity + Impact: Native Voices in Film, Food & Beyond

Taylor Morrison | The New Homemakers: Redefining How Women Make a House A Home

GoodRx | The Hidden Pink Tax Fueling High Healthcare Costs for Women

FICO | Analytics Challenge: The Next Generation of Data Scientists

Exeger | Building a Business That Was Doomed To Fail

Originally Released On

PR Newswire

Stagwell:

For Press:

Kara Gelber pr@stagwellglobal.com

For Investors:

Ben Allanson ir@stagwellglobal.com 

Consulum:

Ryan Coetzee 
rc@consulum.com

New York and Riyadh, August 6, 2024 — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced it has entered into an agreement to acquire Consulum, a leading pan-MENA government advisory consultancy.  

The acquisition — Stagwell’s second in MENA in 2024 — establishes a robust foothold for Stagwell in the Middle East, enriched by Consulum’s tested expertise in strategic communications, public policy, leadership support, and diplomatic outcomes. 

Founded in 2012, Consulum has grown to a team of approximately 160 professionals specializing in strategic communications, public policy, and leadership support, with offices in Riyadh, Manama, Dubai, London, Cape Town, and Kuala Lumpur. The consultancy is a trusted partner to a range of high-profile government clients. 

“Our acquisition of Consulum marks a significant step in expanding Stagwell’s influence and capabilities in MENA as the region’s strategic importance to global marketers continues to grow,” said Mark Penn, Chairman and CEO of Stagwell. “With Consulum’s expertise and established government relationships, we are poised to offer unparalleled strategic communications services to our clients worldwide while bolstering our unique capabilities in advocacy beyond the U.S.”

Consulum Chairman and co-founder, Tim Ryan said: “Consulum was formed 12 years ago to answer a clear need for governments, heads of state and their institutions to have access to a dedicated consultancy focused on strategy, communications and policy. As a result of that singular focus and mission, Consulum is now a market leader and something I and co-founder Matthew Gunther-Bushell are rightly proud of.”

Consulum CEO, Ryan Coetzee, and Consulum Managing Partner, James Davies said: ”We are delighted to be joining the Stagwell Group’s impressive network. It marks a pivotal moment as we move to our next phase of growth. 

The combination of Consulum’s leading government advisory services with Stagwell’s renowned innovation and cutting-edge technologies will significantly enhance our ability to offer clients a wider range of world-class services.” 

The addition of Consulum enhances Stagwell’s presence in the Middle East, complementing the recently-acquired influencer marketing agency and technology platform LEADERS/Influencer Marketing.AI, as well as Stagwell’s omnichannel media agency Assembly Global, global communications agency Allison, and creative collective Forsman & Bodenfors.  

Consulum joins Stagwell as the challenger network seeks expansion into 10 new markets in 2024 alone, and follows the acquisitions of LEADERS (MENA), BERA (Global), Business Traveler (Global), Luxine Publique Relations (Canada), What’s Next Partners (France), Sidekick (U.K.), and Team Epiphany (U.S.).  

About Stagwell  

Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients.  www.stagwellglobal.com. 

About Consulum  

Consulum is a government advisory firm dedicated to helping governments develop, lead and deliver positive programmes that successfully promote their global interests. With decades at the highest levels of government, Consulum’s 160 specialists have the experience and expertise to help governments enhance their standing on the world stage and achieve their global objectives. The integration of strategy, policy and communications – in both the design and execution of programmes – sits at the heart of our philosophy, because silos dilute impact while integration maximises it. 

CONTACTS: 

Stagwell  
 
For Press:  
Kara Gelber 
pr@stagwellglobal.com 

For Investors: 
Ben Allanson 
ir@stagwellglobal.com 

Consulum 
Ryan Coetzee 
rc@consulum.com