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Sarah Arvizo
pr@stagwellglobal.com








Survey found that plastic plays an important role in the lives of New Yorkers across the state

Over 78% of New Yorkers view molecular recycling as a positive way to help solve the waste crisis

NEW YORK, May 7, 2024 /PRNewswire/ — According to a new poll* released today by Stagwell’s (NASDAQ: STGW) The Harris Poll, New Yorkers say they do not see a plastic ban or plastic-free world as a viable solution. Although the waste crisis is a unifying issue and top-tier environmental concern among people across the state, 78% of New Yorkers see innovative recycling methods as a positive solution to the problem and view molecular recycling as a great step towards solving the plastic waste crisis. Around 60% of respondents also believe molecular recycling would ease the burden of recycling and help them live a more sustainable lifestyle. The study surveyed 1,092 New Yorkers across different political parties and demographics.

Plastic plays an essential role in the lives of New Yorkers. About 70% of New Yorkers say plastics make their lives easier, and nearly 60% say they couldn’t imagine a world without them.

“I can’t begin to think of all the single-use plastics that we use, and banning them would eliminate jobs, increase the cost of goods, and make life a lot more difficult for the disabled or elderly,” said a registered voter in the Albany area.

Molecular recycling is a type of material-to-material recycling that can recycle many types of plastic waste that would typically end up in a landfill or incinerator. This type of recycling converts plastic waste back to its building blocks to create brand-new products made from recycled plastic materials with equal or improved quality and performance. The traditional recycling method that is most commonly used today cannot break down or recycle most types of plastic.

After learning more about molecular recycling, over 70% of New Yorkers said they would be bothered if they knew their state representative was working against this new type of recycling. 55% said they would even vote against their state representative in the next election if they knew they were actively working against this new type of recycling. Among registered Democrats, this sentiment is even more pronounced – 63% say they would vote against their state representative.

“I feel the biggest benefit of the new type of recycling is that it is using what would normally be a waste product of the traditional recycling process and not allowing it to go into the landfills,” said a registered voter from the New York City area.

A deeper look at the findings

A plastic ban will hurt consumers, including driving up the cost of goods. 

  • 65% of New Yorkers said that a plastic ban would increase the cost of their everyday goods, and 45% said a plastic ban would make the purchase of everyday goods logistically more difficult. Over 50% of New Yorkers also responded that a plastic ban would negatively impact people with certain disabilities.

State governments have an important role in helping solve the plastic waste crisis.

  • Nearly 70% of New Yorkers wish the state government did more to make plastic recycling easier. This is especially true among African Americans and Hispanics.

New Yorkers want their state legislators to support molecular recycling initiatives; failing to do so could cost them voter support. 

  • About half say they would encourage their friends, family, and social media following to vote against representatives actively working against molecular recycling in the next election.

By supporting molecular recycling initiatives, state legislators could be viewed more positively by constituents and win votes.

  • About 70% of New Yorkers say that a state legislator who supports this new type of recycling cares more about solving the plastic waste crisis and the environment than one who doesn’t. 66% say they would be more likely to vote for a state legislator who supports this new type of recycling, and about half say they would be more likely to actively campaign for one.

*This study was commissioned by Eastman.

About The Harris Poll
The Harris Poll is a global consulting and market research firm that delivers proven intelligence for transformational times. Responsible for one of the longest-running surveys in the United States, Harris Poll provides unique context and social insights based on having analyzed public opinion, motivations, and social sentiment since 1963. It works with clients in three primary areas: building modern corporate reputation, crafting brand strategy and performance tracking, and data-driven thought leadership. It is now part of Stagwell, the challenger holding company built to transform marketing.

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

About Eastman
Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. For more information, visit Eastman.com.

CONTACT: 
Sarah Arvizo
pr@stagwellglobal.com

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Sarah Arvizo
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58% OF VOTERS BELIEVE THE U.S. LACKS LEADERSHIP TO HANDLE WORLD AFFAIRS BUT MOST WANT FOCUS ON DOMESTIC ISSUES

ISRAEL SUPPORT REMAINS UNCHANGED WHILE UNIVERSITIES UNDER CLOUD

NEW YORK and CAMBRIDGE, Mass., April 29, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW) today released the results of the April Harvard CAPS / Harris poll, a monthly collaboration between the Center for American Political Studies at Harvard (CAPS) and the Harris Poll and HarrisX.

President Joe Biden’s overall approval rating is steady at 44%, while Donald Trump leads the horse race by 4 points. The poll also covers public opinion on foreign policy and the Israel-Hamas war. Download key results here

“American voters are fundamentally utilitarian,” said Mark Penn, Co-Director of the Harvard CAPS / Harris poll and Stagwell Chairman and CEO. “Despite legal and age issues, voters care most about how well Biden and Trump performed as president and on that measure, right now they favor Trump.”

ELECTION FUNDAMENTALS SEE LITTLE CHANGE BUT TRUMP LEAD WIDENS

  • Immigration and inflation continue to be voters’ top concerns, tied at 35% each this month.
  • 55% of voters believe Trump has committed crimes for which he should be convicted, but 55% say separately that they approve of the job he did as president.
  • 44% job approval for Biden shows 11-point deficit in job approval compared to Trump at 55%.

AMERICANS PREFER FOCUS ON DOMESTIC RATHER THAN FOREIGN AFFAIRS

  • 59% of voters say this is a time in world affairs that enables the U.S. to focus primarily on domestic issues, rather than spend more on military and foreign affairs (Democrats: 58%; Republicans: 57%; Independents: 63%).
  • 58% say the U.S. does not have the leadership necessary to handle world affairs now.
  • 56% support sending $26 billion in aid to Israel; 49% support sending $8 billion in aid to the Indo-Pacific, including Taiwan; and 48% support sending $61 billion in aid to Ukraine.

GENERATIONAL SCHISM ON ISRAEL REMAINS SALIENT DESPITE GENERAL SUPPORT UNCHANGED

  • 80% of voters say they support Israel over Hamas (ages 18-24 57% to 43%)
  • 71% say the crisis in Gaza has been created by Hamas, not Israel.
  • 78% say Hamas should be removed from running Gaza.
  • 72% of voters believe Israel should move forward with an operation in Rafah in order to finish the war against Hamas, while doing its best to avoid civilian casualties (ages 18-24: 57%; ages 65+: 84%).
  • 68% oppose a ceasefire unless it means Hamas would be allowed to continue holding hostages and running Gaza (ages 18-24: 66% still support). 70% support a “permanent ceasefire” but that support is contingent on hostage release and end of Hamas rule.
  • In the context of the recent Iran attacks against Israel, 80% believe Iran must be stopped from having nuclear weapons (ages 18-24: 43%; ages 65+: 96%).

M0ST AMERICANS DISAPPROVE OF UNIVERSITIES AMID CAMPUS PROTESTS

  • 80% of voters believe students and professors who call for violence towards Jews should be suspended (ages 18-24: 59%; ages 65+: 92%).
  • 64% believe the leaders of private higher education institutions are not doing enough to prevent antisemitism (ages 18-24: 37%; ages 65+: 80%).
  • 64% believe there is a problem with what institutions of higher learning are teaching students today (ages 18-24: 47%; ages 65+: 74%).

The April Harvard CAPS / Harris poll survey was conducted online within the United States on April 24-25, 2024, among 1,961 registered voters by The Harris Poll and HarrisX. Follow the Harvard CAPS Harris Poll podcast at https://www.markpennpolls.com/ or on iHeart Radio, Apple Podcasts, Spotify, and other podcast platforms. 

About The Harris Poll & HarrisX
The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations, and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing.

HarrisX is a technology-driven market research and data analytics company that conducts multi-method research in the U.S. and over 40 countries around the world on behalf of Fortune 100 companies, public policy institutions, global leaders, NGOs and philanthropic organizations. HarrisX was the most accurate pollster of the 2020 U.S. presidential election.

About the Harvard Center for American Political Studies 
The Center for American Political Studies (CAPS) is committed to and fosters the interdisciplinary study of U.S. politics.  Governed by a group of political scientists, sociologists, historians, and economists within the Faculty of Arts and Sciences at Harvard University, CAPS drives discussion, research, public outreach, and pedagogy about all aspects of U.S. politics. CAPS encourages cutting-edge research using a variety of methodologies, including historical analysis, social surveys, and formal mathematical modeling, and it often cooperates with other Harvard centers to support research training and encourage cross-national research about the United States in comparative and global contexts. More information at https://caps.gov.harvard.edu/.

Media Contact:
Sarah Arvizo
pr@stagwellglobal.com 

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NEW YORKApril 9, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW) Marketing Cloud today announced it is developing a new data clean room (DCR) solution built on Google Cloud to facilitate a secure and private space for clients and agencies to upload and match their first-party data with proprietary data from Stagwell sources.

Through the DCR, clients can gain valuable insights into consumer behavior and marketing efficacy, while ensuring compliance with privacy regulations. Clients will be able to match their first party data with Stagwell’s Consumer Understanding and Engagement platform (CUE), Harris Poll Syndicated Research Data and National Research Group data, as well as additional Stagwell and third-party sources, and then activate those audiences directly across preferred ad tech platforms in an easy and cost-efficient manner.

“Our end goal is to reduce any friction for our clients and their ability to share data in a privacy-centric way,” shared Merrill Raman, Global Chief Technology Officer at Stagwell. “For clients, matching their data within our data clean room grants them unparalleled access to the rich and proprietary data that Stagwell has collected and serves as a single source of truth towards understanding campaign performance in an omnichannel world.”

“We’re excited to continue working with Google Cloud to build the next chapter of digital marketing solutions and keep Stagwell’s agencies at the forefront of marketing outcomes,” shared Mansoor Basha, Chief Technology Officer at Stagwell Marketing Cloud.

This is the second engagement Stagwell has pursued with Google Cloud. In November 2023, Stagwell announced a partnership with Google Cloud to develop marketing use-cases for Generative AI.  

“We’re excited to expand our partnership with Stagwell to bring more actionable business insights to customers,” said Kelly Sitarski, Director of Data and Content Partnerships, Google Cloud. “Using BigQuery, Stagwell can combine, streamline, and optimize its diverse data sources to help marketers achieve their business goals.” 

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

About Stagwell Marketing Cloud 
Stagwell Marketing Cloud (SMC) is a marketing-focused, AI-enablement platform built for the modern marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic consumer research, communications, and media activation for brands worldwide by leveraging technology such as generative and predictive artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.

Contact:
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pr@stagwellglobal.com

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By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking (fielded Mar. 24-26):

WORRIES ABOUT ECONOMY DECLINE

Today, 83% of Americans are concerned about the economy and inflation – down 2 points from last week and back near December’s 82% rate.

  • 79% worry about a potential U.S. recession (no change)
  • 78% about U.S. crime rates (down 3 points)
  • 73% about political divisiveness (up 1 point)
  • 71% about the War on Ukraine (down 1 point)
  • 68% about affording their living expenses (down 2 points)
  • 67% about a banking crisis (new)
  • 66% about the solvency of U.S. banks (new)
  • 59% about the security of deposits in banks (new)
  • 55% about a new COVID-19 variant (down 3 points)
  • 46% about losing their jobs (down 7 points)
INFLATION STILL TOP CONCERN; BANKING CRISIS IS NOT

While Americans remain concerned about inflation, they’re not worried about the recent banking crisis and are divided on the TikTok debate. That’s according to our latest poll with the Center for American Political Studies at Harvard University.

  • 67% agree with the Biden administration’s decision to step in and guarantee all customer deposits from Silicon Valley Bank and other failed banks.
  • 77% of voters think the government should fully insure deposits at all U.S. banks, not just systematically important firms.
  • 71% think the bank failures will affect them “not at all” or “only a little bit.”
  • 67% think the deposits in their own banks are safe.
  • Americans care more about inflation than the banking crisis: 54% believe the Federal Reserve should prioritize fighting inflation even if it means allowing banks to fail and could lead to a financial crisis in the short term.
  • 75% see China as an enemy of the U.S., and 80% think China seeks to replace the U.S. as the key player in global affairs.
  • 55% of voters think Biden’s foreign policy is too weak on China.
  • At the same time, 75% are split on how to handle TikTok: 45% support a ban in the U.S., while 46% support allowing the app with conditions, such as forcing it to undergo regular security reviews or forcing its Chinese owners to sell their stakes.
MANY AMERICANS STILL FEEL ‘WEALTHY’

Even as the average American household has seen purchasing power and wealth erode, many are still feeling at least somewhat “wealthy,” according to our poll with Fast Company.

  • 68% of Americans define wealth as comfort and necessities, as opposed to extravagance and excess.
  • 48% say wealth is the ability to comfortably afford necessities like food and shelter with some money left over.
  • 20% indicate that being able to afford necessities alone defines wealth.
  • 11% define wealth as being able to afford “extravagant purchases.”
40% WORRY AI WILL TAKE THEIR JOB

Generative AI continues to be the headline of 2023 – including in the work place – with 74% of  Americans having used the technology for work-related tasks yet 40% worried that the technology is going to replace them.

  • The C-suite debate about ChatGPT is intense, with 56% of workers reporting their companies already have implemented discussions or restrictions about using ChatGPT.
  • 38% say that the technology will make them more useful in the workplace.
  • 42%, however, believe the new tool will make it harder for them to find a new job – with more than 7 in 10 believing AI will replace roles with a heavy focus on data entry and processing, media and communications, coding and even hiring. Roles expected to be replaced the most: data analysis (77%), data entry and processing (75%), media and communication (74%), content creation (73%), PR (72%), coding (71%), customer service (71%), administrative roles (71%) and hiring (71%).
1 IN 2 CAREGIVERS SUFFERING MENTALLY, FINANCIALLY

Caregivers today need support just as much as those they care for, according to our survey with CVS Health.

  • 28% of Americans consider themselves to be caregivers – yet 41% say they never wanted to be a caregiver.
  • 22% are not compensated for their time, with most taking care of children under the age of 18 (40%), aging parents (35%) or caring for a partner or spouse (21%).
  • 47% said that being a caregiver is a financial burden, and 49% report their mental health suffers.
  • 37% said they’ve had to quit their job or cut back on work hours due to caregiving responsibilities – especially younger caregivers (57% for Gen Z and young Millennials).
  • Caregivers also are making sacrifices in their personal lives: 45% have spent less time participating in their hobbies, have seen their friends less (39%), are falling behind on managing their health (34%), rearranged their home to accommodate people they care for (29%) and have formed unhealthy lifestyle habits (28%).
ICYMI

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By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking (fielded Mar. 17-19):

WORRIES ABOUT ECONOMY STEADY

Today, 85% of Americans are concerned about the economy and inflation – steady with last week and up from 82% rate in December.

  • 81% worry about U.S. crime rates (up 1 point)
  • 79% about a potential U.S. recession (down 1 point)
  • 72% about the War on Ukraine (up 3 points)
  • 72% about political divisiveness (down 2 points)
  • 70% about affording their living expenses (no change)
  • 58% about a new COVID-19 variant (up 3 points)
  • 53% about losing their jobs (up 7 points)
62% OF EMPLOYEES WANT FLEXIBLE WORK HOURS; 47% OF COMPANIES OFFER THEM

Flexibility remains king for non-traditional benefits workers feel companies should offer, yet less than half of businesses do so. This is according to our survey with Express Employment Professionals.

  • From an employee perspective, it is important that a company offers flexible work hours (62%), flexible work locations (51%), paid leave (48%) and shortened work weeks (36%).
  • Yet less than half of hiring decision-makers report their companies do so: 47% say they offer flexible work hours, 40% flexible work locations, 48% paid leave and 23% shortened work weeks.
  • Regarding traditional benefits, 54% of U.S. hiring managers say offerings will remain the same as they were in 2022, and 37% expect traditional benefits will increase this year – a significant drop since the first half of 2022, when 50% were talking about traditional benefit increases.
WOMEN KEEP CANNABIS USE QUIET

Many American women are using cannabis but are keeping it quiet, according to our survey with MedMen.

  • 37% of American women 21+  use cannabis regularly, with 28% using it at least once a month.
  • Younger women are more than twice as likely to use cannabis (ages 21-44: 57%)  than older women (ages 45+: 22%).
  • Women say they primarily use cannabis for therapeutic reasons, such as relieving anxiety (60%), helping to sleep (58%) and relieving pain (53%).
  • Nearly two thirds of women who use cannabis (65%) say there are people in their life who still do not know, including their parents (26%), children (22%) and coworkers (21%).
WOMEN ALSO DEMAND MORE RESPECT

Women believe society expects too much from them and does not respect them enough, according to further insights from our State of Women Report 2023 with theSkimm.

  • Released during Women’s History Month, the report investigates and surfaces how women see the work they do, both in their careers and in the home, and how society perceives that work.
  • 74% say that “society treats women like second-class citizens” and the “deck is stacked against women.”
  • 79% say “I am concerned with the social expectations around unpaid labor/mental load that women are responsible for.”
  • 65% say “new legislation and policies that are being passed do not advance women’s rights.”
  • 89% are planning to redesign their lives the way they want to.
  • 87% have or want to create more sources of financial stability, with 60% adding a side hustle, shifting to a higher-earning career or advocating for a promotion.
  • 65% (74% among Black women) have become involved, or plan to, in national politics.
ICYMI

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By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking:

WORRIES ABOUT ECONOMY DECLINE AGAIN: 

Today, 85% of Americans are concerned about the economy and inflation – down 2 points from last week and up from 82% in December.

  • 82% worry about U.S. crime rates (up 2 points)
  • 81% a potential U.S. recession (up 1 point)
  • 73% political divisiveness (no change)
  • 72% the War on Ukraine (no change)
  • 69% affording their living expenses (up 1 point)
  • 55% a new COVID-19 variant (no change)
  • 43% about losing their jobs (down 3 points)

AI-GENERATED BUZZ: WHAT DO CONSUMERS THINK?:

With all the buzz about generative AI, AI-powered search engines and ChatGPT, what do consumers have to say? Stagwell’s National Research Group took the pulse of public opinion in a new report

  • 17% of those surveyed said they had heard a “great deal” about AI-powered search recently, and 53% had heard at least “some.”
  • 92% of consumers who have heard about AI-powered search say they think it will change the way people use the internet.
  • 71% say they’re excited about using the technology.
  • 59% of those who have heard about AI-powered search say Google is best positioned to successfully deliver the technology to market versus 13% who would vote for Microsoft.
  • Also see Stagwell’s whitepaper: “Can Picasso Live in the Machine? AI get smart: What to know, what to watch and what to play with

BREAKING UP IS HARD TO DO SECURELY: 

Our latest survey with Norton finds many Americans – especially younger ones – are reckless online after breakups, including sharing passwords with their exes and not treating online stalking with concern.

  • 25% of Americans admitted to being the victim of an online dating or romance scam.
  • Gen Z (34%) and Millennials (35%) have “concerningly relaxed” attitudes about online stalking. One third say they don’t care if they’re being stalked online by a current or former partner as long as they’re not tracked in person – three times higher than older adults (10%).
  • More than a third of Gen Z say they have shared passwords with an ex.
  • Among those who have been in romantic relationships, 16% say that they’ve checked a current or former significant other’s phone to view texts, calls, direct messages, emails or photos, 12% have reviewed their former partner’s device search history, and 11% have tracked a current or former partner’s location using a location sharing app.

THE DOCTOR IS IN BUT BURNED OUT: 

America’s healthcare workforce is under unprecedented strain, and doctors and nurses are burning out in record numbers, according to our survey with HealthDay.

  • 63% of doctors and nurses said they are experiencing a moderate or great deal of burnout at work.
  • 66% of physicians and 75% of nurses cite understaffing as the most significant contributor to burnout, along with a growing amount of daily paperwork (58% for physicians and 51% for nurses).
  • Many also cite time communicating with insurance companies on their patients’ behalf as a source of burnout (38% for primary care physicians and 20% for nurses).
  • All of this is leading to decreased satisfaction among medical professionals. A year ago, 40% of physicians felt highly satisfied. Today, it’s 22%.
  • As a result, only 57% of doctors say they would choose medicine as a profession again, compared with 72% last year.

RECENT HOME SELLERS REVEAL LESSONS LEARNED: 

An overwhelming share (84%) of Americans who sold a home for the first time in the past two years wish they had done something differently, according to our survey with Zillow.

  • Regret #1: The most common thing recent first-time home sellers wish they had done differently is set a higher list price (39%). In January, nearly one in four listings had a price cut (22%), which is 10 percentage points higher than last winter. 75% of agents say pricing is the most important thing sellers need to get right in a less frenzied housing market.
  • Regret #2: 87% of recent first-time sellers think something they could have done would have attracted a higher sale price. 39% say better listing photos could have boosted their bottom line, while 25% say a virtual tour could have helped sell their home for more. Fact: Listings that include a 3D home virtual tour or an interactive floor plan receive 69% more page views and 80% more saves.
  • Regret #3: 25% of recent first-time sellers wish they had listed their home at a different time. If the owner has flexibility, the second half of April is the optimal time to list a home for sale nationwide.
  • Regret #4: 25% of recent first-time sellers say they could have received a higher sale price if they had invested in more home improvements and repairs. Landscaping, interior painting and carpet cleaning are the most commonly completed seller projects, as they send a signal to a buyer that a home is well-maintained.

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By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking (fielded Feb. 17-19):

WORRIES ABOUT ECONOMY MODERATE:

Today, 87% of Americans are concerned about the economy and inflation – down 3 points from last week and up from 82% in December.

  • 80% worry about U.S. crime rates (down 4 points)
  • 80% about a potential U.S. recession (down 2 points)
  • 73% about political divisiveness (down 2 points)
  • 72% about the War on Ukraine (no change)
  • 68% about affording their living expenses (down 7 points)
  • 55% about a new COVID-19 variant (no change)
  • 46% about losing their jobs (down 1 point)
WORK FROM HOME BUT INTERVIEW IRL

A recent Harris Poll found that 41% of Americans are likely to consider pursuing a new job within the next six months. In our latest survey with American Staffing Association, remote employees like working from home, yet they want to meet their new boss face-to-face first.

  • 70% of job seekers say they want to interview in person for a new job rather than a video (17%) or phone call (9%).
  • 67% say they feel the need to modify their usual appearances in some way before a job interview.
  • Before an interview, more Black Americans feel the need to shave their facial hair (33% versus 22% for White Americans), while both Hispanic (19%) and Black Americans (17%) also feel the need to cover tattoos (White 10%) and remove facial piercings (18% for Hispanic, 14% for Black and 9% for White).
COMMUNICATING MORE BUT NOT BETTER:

Today’s hybrid workplace is a whirlwind of communication – with employees spending more than 70% of their work week communicating on various channels. That’s up from last year – yet poor communications also is causing a steep decline in productivity and effectiveness, according to our “State of Business Communication: The Path to Productivity, Performance, and Profit” report with Grammarly.

  • Employees are spending 9% more time communicating – 28.8 hours a week – compared with last year.
  • Leaders report a 12% drop in the effectiveness of written communication over the same period and a 15% decline in productivity.
  • This is causing employee stress – with workers reporting a 7% increase in stress due to poor communications compared with a year ago.
  • 84% of business leaders are feeling the downsides of poor communication, with lower productivity, missed deadlines and increased costs ranking as the top three.
  • Most leaders (60%) and nearly half (45%) of workers say personal connections have suffered in the hybrid workplace.
  • 68% of leaders say they lost at least $10,000 or more in business in the past year due to poor communications. One in five also say poor communications eroded their brand credibility or reputation.
DOCTORS DON’T HAVE TIME FOR YOUR DATA

As patient portals become more common and telehealth data pours in from apps and wearables, doctors have more data than time, according to our survey with ZS.

  • 71% of primary care physicians say they have more data than they can handle.
  • The patient data problem is compounded by the fact that 57% of doctors report that technology flaws are a barrier to having better-connected health care.
  • 86% of primary care physicians say that a lack of reimbursement for connecting health care is a hurdle.
ICYMI:

In case you missed it, check out some of the thought-leadership and happenings around Stagwell making news:

As always, if helpful, we would be happy to provide more info on any of these data or insights. Please do not hesitate to reach out.

 

Thank you.

 

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By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking (fielded Feb. 10-12):

WORRIES ABOUT ECONOMY JUMP:

Today, 90% of Americans are concerned about the economy and inflation – up 5 points from last week and up sharply from 82% in December.

  • 84% worry about U.S. crime rates (up 6 points)
  • 82% about a potential U.S. recession (up 2 points)
  • 75% about affording their living expenses (up 5 points)
  • 75% about political divisiveness (up 3 points)
  • 72% about the War on Ukraine (up 2 points)
  • 55% about a new COVID-19 variant (down 2 points)
  • 47% about losing their jobs (up 2 points)
WHEN SHOULD COMPANIES SPEAK OUT?:

Following the State of the Union (SOTU) address, we surveyed Americans to pinpoint their views on the buy-American theme as well as to update our past research on companies “speaking out” on social issues. We found strong views on both.

“Made in America”

  • Nearly three-quarters (73%) of Americans say they often seek American-made products and brands when shopping (up 1 point from July 2022), especially true among those who watched some or all of the SOTU.
  • Regarding intentionally purchasing American-made products and brands, 71% report doing so a little bit or a lot.
  • 53% have shopped for an American-made product in the last month.
  • 76% of Americans agree that there should be more American-made products and brands available in the U.S.
  • 76% agree that brands need to make more products in the U.S. (up 1 point from July 2022).
  • 56% would be willing to pay more for a product if they knew it was American made.
  • However, 45% believe that American-made products already are too expensive.

“Speaking Out in America”

  • A third of Americans (38%) think that American companies are speaking out too much on social issues (up 6 points from July 2022).
  • 37% believe companies are speaking out the right amount (down 3 points from July 2022), while 25% believe they aren’t speaking out enough (down 3 points).
  • 68% of Americans think that, when companies voice their opinion on a social issue, it’s a marketing ploy (up 12 points from July 2022).
  • When companies are speaking out on social issues, 71% of Americans agree that a company’s history on social issues is important.
  • 60% agree that when a company speaks out on social issues, it must be supported by living their internal company values.
  • More Americans believe that there is generally more risk (59%) to a CEO speaking out on social issues (up 5 points from April 2022) than reward (41%).
  • Democrats (55%) are more likely to believe there is more reward in a CEO speaking out than Republicans (33%).
  • Americans also believe that CEOs expressing their own political views is bad for the company (47%, up 5 points from April 2022), more so than good.
TRAVEL TRENDS FOR THE NEXT DECADE:

During the next three years, nearly 2 billion people will travel at least once a year – making the travel and hospitality industry continually attractive. Yet what does the future hold? Stagwell’s Northstar partnered with travel technology company Amadeus on new research defining four new types of travelers – in a report titled Traveler Tribes 2033 – who will emerge in the next decade along with suggestions on what brands need to do to create relevant travel experiences for them.

  • Excited Experientialists:
    • 44% are without children and have a mid- to high-income job with flexible working options, which enables them to readily explore the world. They are more likely than other travelers to act on instinct, making them “anti-planners” and favoring less predictable and more exciting accommodation experiences. They also are open to technology like the use of artificial intelligence in the airport environment.
  • Memory Makers:
    • 44% are ages 42 and older and are habitual in their travel behaviors. They put people first and place less value on technology and sustainability, reassured by existing methods. Despite their skepticism about technology, they are excited about virtual reality and augmented reality preview tours before purchasing a trip.
  • Travel Tech-fluencers:
    • 48% of the group are under the age of 32, and their perspective is symbolized by how much technology they own. While many want to travel sustainably, they are more conscious about sustainability options around their method of travel, rather than where they’ll be staying.
  • Pioneering Pathfinders:
    • 82% are between the ages of 23 and 41. They like to plan but are not afraid of risk and are open to new experiences. This group is more willing than others to let sustainability influence their decisions. They will be very comfortable using all forms of alternative payment methods – whether cryptocurrency or within a virtual reality environment.
EMPLOYEES AND HR DISAGREE ON RACIAL EQUITY PROGRESS:

Our new State of Inequity report with Hue illuminates wide disparities along racial lines in workplace opportunity, compensation and experience in a post-pandemic labor market.

  • More than 200,000 Black and Latina women have disappeared from the workforce since the pandemic’s beginning. Many have stopped looking for new jobs, making them invisible to unemployment statistics and ineligible for federal benefits.
  • Most BIPOC employees report their employer has not instituted racial awareness training (82%) nor have they increased recruiting efforts toward racially diverse hiring (81%).
  • A gap exists between HR and employees: 84% of BIPOC employees report their company has not addressed the mental/emotional impact of discrimination on its employees of color since June 2020. At the same time, 91% of HR professionals surveyed say the various diversity-related initiatives their companies have implemented are effective.
  • One in four BIPOC women report not being paid fairly and in a comparable way to other colleagues at their level across their company.
  • BIPOC women are twice as likely not to be paid fairly and in a comparable way to other colleagues across their company compared to white men.
  • Two in Five BIPOC women reported feeling exhausted or burned out last year because of their workplace.
  • BIPOC women are twice more likely to report they have felt fatigued related to racial tension or issues at work in the last six months compared to white men.
  • More BIPOC women are not comfortable being fully themselves at work, twice as likely compared to white men.
  • Even in the face of workplace hardships, BIPOC women are investing in themselves. Nearly twice as many BIPOC women (45%) report gaining new skills or education to become a more competitive job candidate compared to white Americans (27%).
ICYMI:

In case you missed it, check out some of the thought-leadership and happenings around Stagwell making news:

As always, if helpful, we would be happy to provide more info on any of these data or insights. Please do not hesitate to reach out.

 

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By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking (fielded Feb. 3-5):

WORRIES ABOUT JOB LOSSES JUMP:

Today, 85% of Americans are concerned about the economy and inflation – down 2 points from last week and up from 82% in December. Concerns about job losses, however, are on the rise.

  • 80% worry about a potential U.S. recession (down 2 points)
  • 78% about U.S. crime rates (down 3 points)
  • 72% about political divisiveness (down 3 points)
  • 70% about affording their living expenses (up 4 points)
  • 70% about the War on Ukraine (up 1 point)
  • 57% about a new COVID-19 variant (down 1 point)
  • 45% about losing their jobs (up 3 points)
18% OF GEN Z WOULD BE HAPPY TO BE LAID OFF:

“Laid off and loving it” is the mood of a small but vocal group of employees caught in the job cuts roiling firms from Wall Street to Silicon Valley, according to our survey with Bloomberg.

  • 18% of Gen Z and 15% of Millennial employees say they would be happy being laid off, more so than their older colleagues (Gen X: 8%, Boomers: 6%).
  • Overall, one in 10 employees say they would feel thankful (9%), relieved (10%) and happy if laid off today (12%).
  • Of those who experienced a layoff in the last year, 42% spent more time with friends and family, on their hobbies (28%) and their physical (26%) and mental health (29%).
  • Most employed Americans (43%) say that, if they were laid off today, they would find another job within three months. Yet that changes across generations, with Boomers (28%) less likely to think so than Gen Z (43%), Millennials (48%) or Gen X (47%).
CHILDCARE SPENDING HAS ITS LIMITS:

How much are you willing to spend on childcare before it no longer makes sense to work? Most Americans say an average of $617 a month is fair. Yet, if childcare costs eat away a quarter of their paycheck or more, nearly half of parents with young children under the age of 5 would consider being a stay-at-home parent, according to our survey with Fortune.

  • On average, U.S. families spend an average of 17.8% of their income on childcare.
  • Younger workers are more willing than older Americans to pay more for childcare. And fathers are willing to spend about $100 more per month than mothers ($668 versus $568).
  • More than a third of stay-at-home parents ​​say they left their jobs to care for their children because of financial difficulties in affording childcare (19%) or limited childcare availability (17%).
  • Among former and current stay-at-home parents, 36% say they felt forced into leaving the workforce to care for their children.
  • 87% of Americans say they would continue working if childcare was more accessible – with high agreement across all age groups.
  • 52% of stay-at-home parents with children under the age of 5 believe their careers have been negatively affected by that choice.
  • 68% of both men and women believe mothers are penalized more in the workforce after staying home to care for children.
MORE TRUST CONCERNS ABOUT AI:

Americans rely on artificial intelligence to inform everyday consumer choices like movie recommendations and customer service inquiries, yet they draw the line when it comes to trusting AI for high-value applications, such as autonomous vehicles, accessing government benefits and healthcare. Our survey with MITRE also found:

  • 48% of Americans believe AI is safe and secure.
  • 78% are very or somewhat concerned that AI can be used for malicious intent.
  • 82% of Americans and 91% of tech experts support government regulation.
  • 70% of Americans and 92% of tech experts agree that there is a need for industry to invest more in AI assurance measures to protect the public.
  • Three-quarters of Americans are concerned about deepfakes and other AI-generated content.
  • Only 49% would be comfortable having an AI-based online chat for routine medical questions.
  • Similarly, only 49% would be comfortable with the federal government using AI to assist benefits processing.
ESG INVESTOR INTEREST GROWS

Most investors are interested in ESG and want their advisors to show them the path forward, based on our survey with Nuveen.

  • 75% of investors older than 21 with at least $100,000 in investable assets see their company ownership as a way to get businesses to address ESG-related risks and opportunities.
  • 57% would be interested in shifting their portfolios to invest only in companies with net-zero emissions.
  • 80% said that companies should be more transparent about ESG issues.
  • 73% said they would be more likely to invest in businesses that are open about their plans for addressing those factors.
  • Last year’s findings from the 2022 Milken Institute Harris Poll Listening Project found that 68% of executives said their company has as much as a quarter of their portfolio dedicated to ESG investments. Yet 32% said their companies lack ESG investments entirely.
ICYMI:

In case you missed it, check out some of the thought-leadership and happenings around Stagwell making news:

As always, if helpful, we would be happy to provide more info on any of these data or insights. Please do not hesitate to reach out.

 

Thank you.

 

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By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking (fielded Jan. 27-29):

ECONOMIC WORRIES MIXED:

Today, 87% of Americans are concerned about the economy and inflation – up 1 point from last week and up from 82% in December.

  • 82% worry about a potential U.S. recession (down 1 point)
  • 81% about U.S. crime rates (up 1 point)
  • 75% about political divisiveness (up 4 points)
  • 69% about the War on Ukraine (up 1 point)
  • 66% about affording their living expenses (down 5 points)
  • 58% about a new COVID-19 variant (down 2 points)
  • 42% about losing their jobs (down 7 points)
PARENTS WANT CHILDCARE SUPPORT AT WORK:

Parents increasingly feel unsupported in the workplace and expect more childcare support from employers and the government, based on our new Parent Confidence Report with KinderCare.

  • 61% of working parents say there is a disconnect between the level of support they need and the benefits their employer provides.
  • Childcare benefits are the second most important reason for parents staying at their current job – with 18% ranking them as the most crucial benefit – behind health insurance.
  • More than half of working parents would stay at their current job if their employer provided childcare benefits, such as pre-tax benefits, emergency/backup childcare and on-site childcare.
  • 70% of parents say childcare is at a crisis point in terms of accessibility and affordability.
  • 66% believe the government should offer universal childcare to all children, from birth to kindergarten.
1 IN 10 LOOKING FOR NEW HOME, BUT WITH UNREALISTIC PRICE EXPECTATIONS:

For the fifth year in a row, most Americans (83%) say buying a home is a priority. Yet, in our latest survey with NerdWallet, high mortgage rates and a seller-friendly housing market prove to be obstacles – along with unrealistic home price expectations.

  • 11% of Americans say they plan to buy a home in the next year.
  • Prospective buyers hope to spend $269,200 on average. This is significantly lower than the typical home price of $379,100.
  • 32% of Americans feel worse about their ability to purchase a home in 2023 than in 2022 (a 7-point increase from last year).
  • The top reasons for the more negative outlook include a worsening economy (58%), higher mortgage rates (57%) and higher home prices (57%).
  • 67% of Americans say a housing market crash is imminent in the next three years.
INVESTORS RETHINK RETIREMENT PLANS:

Turbulent market conditions and rampant inflation have forced investors to consider working after retirement, based on our survey with Nationwide.

  • 69% of non-retired investors say post-retirement employment could lie ahead.
  • 44% of these investors inclined to keep working say they’ll have to supplement their retirement savings or income out of necessity.
  • 40% of non-retired investors plan to move to a different city or region after retiring, with the most common reasonings being lower cost of living (43%) and lower taxes (34%) – far ahead of being closer to family (22%).
  • 49% of non-retired investors with a financial advisor are “very nervous” about spending down their retirement savings in today’s current market environment.
LACK OF TRUST OVERSHADOWS NEW AI TOOLS:

Businesses might need to slow their roll when it comes to adopting AI tools like ChatGPT and DALL-E2, according to our latest study with AdAge.

  • 52% don’t trust AI tech.
  • 54% are familiar with generative AI tools, and nearly a fifth have used one.
  • 67% of Americans are concerned about the safety of generative AI technology.
  • Only 29% said they have not used generative AI nor are they interested in doing so.
  • Less than half (44%) say that it is easy to tell the difference between something created by AI and something created by a human.
  • 58% think things created by generative AI tools are less impressive than things created by people.
ICYMI:

In case you missed it, check out some of the thought-leadership and happenings around Stagwell making news:

 

As always, if helpful, we would be happy to provide more info on any of these data or insights. Please do not hesitate to reach out.

 

Thank you.

 

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