Originally Released On

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Contact:

Kara Gelber

pr@stagwellglobal.com 

 

 

ARound’s Stadium-Level Technology Transforms the Fan Experience for Sports Teams, Audiences, and Brands

MINNEAPOLIS, August 26 – ARound, the leader in large-scale augmented reality (AR) experiences that is part of Stagwell (NASDAQ: STGW), today launched a groundbreaking in-stadium AR experience for Minnesota United FC in partnership with Target. This marks the first integration of stadium AR technology into an MLS pregame celebration, setting a new standard for fan engagement at Allianz Field.

Building on successful partnerships with the MLB’s Minnesota Twins, NBA’s Cleveland Cavaliers, and NFL’s Los Angeles Rams, ARound’s latest initiative is a significant step in expanding its presence in live sports. Fans continue to be highly engaged with existing ARound experiences, with users interacting for an average of over 15 minutes per game.

“We are excited to bring this immersive AR experience to MLS and fans nationwide,” said Josh Beatty, Founder and CEO of ARound. “These new experiences merge physical and digital worlds in an unprecedented display of team spirit and innovation, bringing fans right into the action.

Starting August 24, 2024 and continuing throughout the season, ARound will bring to life a new Minnesota United tradition, “Loons Liftoff.” This experience allows fans to hit targets and collect points as they work as a community to summon “The Dethloon,” a nod to Minnesota United’s fan culture and beloved mascot. Participants can also scan a QR code for a chance to win a Target gift card.

“This collaboration with ARound and Target exemplifies our commitment to innovation and community,” said Evan Entler, Vice President of Digital Media at Minnesota United. “We’re excited to see how fans react to this unique blend of tradition and cutting-edge technology.”

About ARound

ARound is a first-of-its-kind stadium-level shared augmented reality platform and is part of the Stagwell Marketing Cloud, a proprietary suite of SaaS solutions built for the modern marketer. ARound keeps audiences engaged by capturing their attention through immersive, interactive and shared experiences with fellow fans across the venue. Where other AR products offer isolating, singular experiences, ARound’s massive multi-user AR – which uses 3D spatial computing to localize content – redefines what it means to be part of a connected fan experience. It was the winner of Stagwell’s annual innovation competition which invests in new product ideas proposed by the network’s 13,000+ employees. ARound and the Stagwell Marketing Cloud are a part of Stagwell (NASDAQ: STGW), the challenger network built to transform marketing.

About Minnesota United FC

Minnesota United FC is a professional soccer team based in Minneapolis, Minnesota, competing in Major League Soccer (MLS). Known for their passionate fanbase and strong community ties, Minnesota United FC embodies the spirit of soccer in the North.

About Target

Target Corporation is a leading American retailer headquartered in Minneapolis, Minnesota. Known for its community involvement and innovative partnerships, Target continues to enhance the consumer experience through cutting-edge technology and creative collaborations.

Contact:

Kara Gelber

pr@stagwellglobal.com 

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ABOUT GALE

GALE is a Business Agency. Founded in 2014, the agency currently has offices in New York, Singapore, Toronto, Denver, Los Angeles, London, Austin, Kansas City, and Bengaluru. GALE has received top industry awards including Ad Age’s A-List, Ad Age’s Data & Analytics Agency of the Year, Adweek’s Fastest Growing Agency, the Grand Effie and Adweek’s Breakthrough Media Agency of the Year. 

Frontiers in Focus

Want to explore more of the frontiers of marketing? View more of our work on the cutting edge of AI and immersive brand experiences here

SIGN UP FOR OUR INSIGHTS BLASTS

Bomb Pop is the most popular ice pop that nobody can remember. GALE’s mission was simple: get tweens to remember the brand’s name. The team brought the favorite summertime snack into the virtual world of Restaurant Tycoon 2 in Roblox, where Roblox restaurant owners could serve eight virtual Bomb Pop flavors to their customers. Gamers served 48.5 million Bomb Pops — making it the #1 selling food item in Roblox history. 

Our Approach to Transformation

Introducing the Bomb Pop Update in Restaurant Tycoon 2. For two weeks, Roblox restaurant owners could serve virtual bomb pops to their hungry customers and earn limited edition gear to upgrade their restaurants – turning Restaurant Tycoon into a red, white, and blue bonanza, and making restaurant owners within the platform our very own virtual brand ambassadors, interior designers, and architects. In the process, using our limited-edition items, players completely transformed the restaurants into gaming lounges, family style buffets, and even high-end beach clubs with an average of 28 minutes engaged across the experience.  

Our Impact

Time spent was 133% beyond Roblox branded experience benchmarks. We also had over 500,000 unique users enlist as virtual bomb pop distributors who sold over 48.5 million bomb pops, making it the most sold food item in Roblox ever. Even more significantly, sales in the real world were also up with an immediate 28.6% increase. We proved that the virtual world can spur epic real world business results.

Wondering where to begin with immersive experience implementation in your organization?

Email Beth Sidhu, Chief Brand and Communications Officer at Stagwell, to discuss how we can support your organization’s digital goals. 

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ABOUT LEFT FIELD LABS

Left Field Labs is a digital agency dedicated to solving our common challenges through uncommon creativity. Our team of over 100 designers, developers, and strategists has launched hundreds of digital products and experiences – from VR and websites to apps and experiential installations – for clients, such as Google, Discovery, Android, Estée Lauder, Uber, and Disney.  

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Google set out to create a 360° event-scale augmented reality (AR) experience at CES that would help attendees experience its presence in a whole new dimension. Google partnered with Left Field Labs to blend its physical booth location with a digital overlay, focused on bringing helpful and contextual information to attendees, as well as delightful moments.  

Our Approach to Transformation

LFL leveraged Google’s latest AR technologies in partnership with Adobe to inspire developers, creators, and brands at Google’s CES booth. The team aimed to demonstrate how AR has the potential to solve everyday challenges, whether orienting yourself around a busy environment, getting the scoop on more demos to see, finding transportation, or helping with decision making. 

First, LFL used Google’s Geospatial Creator, powered by ARCore and Google Maps Platform, in Adobe Aero to create an effective storyboard that integrated physical and digital elements seamlessly for the AR experience. LFL then built Google’s beloved Android Bot into the AR experience as a guiding figure with simple yet richly expressive interactions. Taking an agile approach, LFL iterated and tested on a wide range of Android and iOS mobile devices to ensure smooth performance for attendees.  

Our Impact

The AR guide to Google on Android at CES 2024 was a successful “show rather than tell” experience that helped attendees enjoy the space with immersive surprises along the way. The experience was activated nearly 9,000 times over the four-day event.  

Wondering where to begin with immersive experience implementation in your organization?

Email Beth Sidhu, Chief Brand and Communications Officer at Stagwell, to discuss how we can support your organization’s digital goals. 

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ABOUT AROUND

ARound is a first-of-its-kind stadium-level shared augmented reality platform within the Stagwell Marketing Cloud. ARound keeps audiences engaged by capturing their attention through immersive, interactive and shared experiences with fellow fans across the venue. Where other AR products offer isolating, singular experiences, ARound’s massive multi-user AR – which uses 3D spatial computing to localize content – redefines what it means to be part of a connected fan experience.

Frontiers in Focus

Want to explore more of the frontiers of marketing? View more of our work on the cutting edge of AI and immersive brand experiences here

SIGN UP FOR OUR INSIGHTS BLASTS

Recognizing that smartphones are already part of the modern spectator experience, the Cleveland Cavaliers aimed to transform these devices from potential distractions into essential components of the game action. The objective was to introduce mass gamification and real-time visualizations to the NBA Playoff experience through Stagwell’s ARound, making every fan and brand feel like a bigger part of each magical moment.

Our Approach to Transformation

ARound implemented its cutting-edge augmented reality (AR) platform at Rocket Mortgage FieldHouse, transforming spectators’ smartphones into interactive gameday devices. This technology allowed fans to interact with larger-than-life players and mascots, live game animations, and immersive AR challenges directly linked with other fans and the ongoing action. Additionally, sponsored content was integrated into the AR experiences, enabling brands like Cliffs to engage with fans through captivating and interactive games right on the court.

Our Impact

The implementation of ARound’s AR technology led to a dramatic increase in fan engagement, with spectators actively participating for an average of 14 minutes per game. By making smartphones an integral part of the live event, the Cavaliers enhanced the game-day experience, deepened fan immersion, and created new opportunities for innovative sponsor activations. This strategic use of AR technology enriched the playoff atmosphere, ensuring fans were not just spectators but active participants in the excitement of NBA games.

Wondering where to begin with AI implementation in your organization?

Email Beth Sidhu, Chief Brand and Communications Officer at Stagwell, to discuss how we can support your organization’s digital goals. 

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Originally Released On

PRNewswire

CONTACT:

Sarah Arvizo
pr@stagwellglobal.com 


AR Leaders Collaborate to Develop Next-Level Shared Experiences in WebAR for Venues Worldwide

NEW YORK and HELSINKI, Jan. 4, 2024 /PRNewswire/ — ARound, the pioneering shared augmented reality (AR) platform, part of Stagwell (NASDAQ: STGW), is excited to announce a groundbreaking partnership with Immersal, leaders in spatial computing and AR localization technology, and part of Hexagon. By creating a turn-key WebAR solution for stadium AR, this partnership facilitates easier integration of shared AR experiences for teams, venues, and events, broadening the scope of interactive fan engagement. ARound and Immersal are poised to announce their inaugural collaboration with a major sports league next month, marking a significant milestone in bringing this innovative vision to life. 

This partnership combines ARound’s connected, shared AR technology that has transformed live fan experiences for professional sports teams across three professional leagues – MLB, NBA, NFL – including the Minnesota Twins, Los Angeles Rams, Kansas City Royals, and the Cleveland Cavaliers, with Immersal’s visual positioning system (VPS) that creates centimeter-accurate, large-scale indoor and outdoor AR experiences.

“This partnership is a game-changer in the world of sports and live entertainment as we collaborate to make stadium AR experiences more accessible and ubiquitous to all fans and types of events,” said Josh Beatty, founder and CEO, ARound. “By integrating our fan engagement platform with Immersal’s robust localization technology, we can seamlessly create dynamic digital experiences that put fans at the center of the action while scaling to new audiences around the world.”

The integration of ARound and Immersal technologies yields greater access and broader use cases of AR experiences through WebAR, enhancing the overall quality and ease of integration for in-stadium entertainment. Fans can interact with live events in real-time, participating in AR games, accessing real-time game content, and enjoying shared experiences with fellow attendees, all from their smartphones without the need for a standalone app. Brands and sponsors will also now be able to connect with audiences in innovative, meaningful ways, enhancing their marketing mix and creating new avenues for engagement.

“We’re committed to innovating and enhancing AR experiences at live events and our technology, combined with ARound’s exciting platform, will set a new benchmark in how fans interact with live sports and entertainment, offering them an engaging and memorable experience like never before,” Matias Koski, CEO, Immersal.

This groundbreaking partnership heralds a new era in fan engagement, offering sports teams, venues, and brands an unparalleled platform to connect with audiences. Combining ARound’s interactive fan experiences with Immersal’s precision technology, the stage is now set for a revolution in live entertainment.

About ARound
ARound is a first-of-its-kind stadium-level shared augmented reality platform and is part of the Stagwell Marketing Cloud, a proprietary suite of SaaS solutions built for the modern marketer. ARound keeps audiences engaged by capturing their attention through immersive, interactive and shared experiences with fellow fans across the venue. Where other AR products offer isolating, singular experiences, ARound’s massive multi-user AR – which uses 3D spatial computing to localize content – redefines what it means to be part of a connected fan experience. It was the winner of Stagwell’s annual innovation competition which invests in new product ideas proposed by the network’s 13,000+ employees. ARound and the Stagwell Marketing Cloud are a part of Stagwell (NASDAQ: STGW), the challenger network built to transform marketing.

About Immersal
Immersal, part of Hexagon, is building world-leading spatial mapping and visual positioning tools — the foundation of the metaverse. Founded in 2015, Immersal’s team is based in Helsinki, Finland, and working with partners, developers and creators across the globe to reimagine how we explore, interact and create. Immersal also has sales offices in Hong Kong and in Silicon Valley, California, and is expanding its presence and partner networks globally. The company was acquired by Hexagon in 2021 and continues to pursue the vision of a metaverse built and experienced by everyone on any device. Hexagon (Nasdaq Stockholm: HEXA B) has approximately 24,000 employees in 50 countries and net sales of approximately 5.2bn EUR. Learn more at hexagon.com and follow us @HexagonAB.

CONTACT: 
Sarah Arvizo
pr@stagwellglobal.com 

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ARound App Adds New Features Including Immersive, Real-Time Player and Team Data Visualizations to Enhance the Twins’ In-Ballpark Experience

NEW YORK and MINNEAPOLIS, July 6, 2023 /PRNewswire/ — Continuing to deliver groundbreaking fan experiences, the Minnesota Twins today announced a continued partnership with ARound, the cutting-edge, smartphone-based shared augmented reality (AR) platform that is part of the Stagwell Marketing Cloud. Building on the success of the initial August 2022 in-ballpark pilot, the second iteration of the ARound app adds new features including immersive, real-time player and team data visualizations, along with in-ballpark AR games. This pilot app expands and enhances the Twins fan experience at Target Field.


“We’ve made incredible inroads in shared AR since piloting this app with the Twins last August, consistently refining the platform in response to fan and team feedback,” said ARound Founder and CEO Josh Beatty. “Incorporating stats into the experience was a frequent request. Now, as we enter our second season with the Twins, we’re excited to bring forward a more advanced experience, integrating richer visualizations and AR entertainment to captivate fans of all kinds.” 

Major League statistics bring game-changing new features
With Official MLB statistics licensed from Sportradar launching for the first time in the new Twins AR experience, fans can delve into the world of live statistics and data visualization. With a new level of immersion, fans can use their smartphone to view real-time advanced statistics and historical data overlaid directly on the field, customized to match the real-life field view from where the fan is sitting. This adds a captivating layer of interactivity to the in-ballpark experience. 

Taking fan engagement to new heights, ARound has seamlessly integrated with real-time sports APIs, providing visual game data and automated effects connected to key moments of the game. This new feature amplifies the excitement of live baseball, transforming the way fans connect with the action on the field including: 

  • Real-Time Player and Team Statistics: Fans can access real-time advanced statistics like spray charts, exit velocity and launch angles – all with a visual overlay matching their in-ballpark viewing angle at Target Field. This can help fans better understand player performance and make the game more engaging.
  • Historical Data Visualization: With new historical data now available for display for players and teams, providing context and comparison to past performances.
  • Interactive Data Experience: The statistics feed will allow fans to interact with sports data in unique and immersive ways, including AR games and experiences that incorporate live gameplay and statistics.
  • Live Game Analysis: The integration of real-time sports APIs allows for a live analysis and replay of the action as the game unfolds.
  • Educational Tool: For those new to the sport or those wanting to learn more, the ARound app can act as an educational tool, providing both entertainment and explanations of live action, including real-time player and team performance.

“We are thrilled to introduce our fans to this next-level experience that will resonate with avid and casual fans alike,” said Minnesota Twins Senior Director of Innovation and Growth Chris Iles. “These broadcast-style data visualizations served in real-time, and customized to where fans are in Target Field, have the potential to significantly enhance the way fans enjoy Twins games while bridging generations of baseball fans.” 

ARound, which built upon its 2022 success at Target Field with integrations for the Los Angeles Rams at SoFi Stadium, the Cleveland Cavaliers at Rocket Mortgage Fieldhouse, and the Kansas City Royals at Kauffman Stadium, plans to further innovate and enhance the fan experience this season in baseball and beyond through shared stadium AR, especially around data-driven experiences connected to fans and live events. 

About ARound
ARound is a first-of-its-kind stadium-level shared augmented reality platform and is part of the Stagwell Marketing Cloud, a proprietary suite of SaaS solutions built for the modern marketer. ARound keeps audiences engaged by capturing their attention through immersive, interactive and shared experiences with fellow fans across the venue. Where other AR products offer isolating, singular experiences, ARound’s massive multi-user AR – which uses 3D spatial computing to localize content – redefines what it means to be part of a connected fan experience. It was the winner of Stagwell’s annual innovation competition which invests in new product ideas proposed by the network’s 13,000+ employees. ARound and the Stagwell Marketing Cloud are a part of Stagwell (NASDAQ: STGW), the challenger network built to transform marketing.

Media Contacts
For ARound
Sarah Arvizo
pr@stagwellglobal.com

For Minnesota Twins
Matt Hodson
MattHodson@twinsbaseball.com

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Sarah Arvizo

pr@stagwellglobal.com 



Beloved Mascots Sir CC and Moondog Come to Life in 3D; AR ‘Chain-Shot’ Contest Awards Fans with Special Merchandise

Cavaliers Partnership Brings ARound to Teams in Three Professional Sports Leagues

NEW YORK and CLEVELAND, April 14, 2023 /PRNewswire/ — ARound, a next-generation fan engagement platform designed to enhance gameday fun with live, real-world augmented reality (AR) experiences – part of the Stagwell (NASDAQ: STGW) Marketing Cloud – has partnered with its first NBA team, the Cleveland Cavaliers, to bring a shared AR experience called “Cavs ARcade” to Rocket Mortgage FieldHouse, kicking off during the 2023 NBA Playoffs. In Cavs ARcade, fans will be able to digitally interact with the basketball court, fellow fans in the FieldHouse, and witness real-time effects on the Cavs giant video screen through mass multi-user gaming, 3D player personalities, real-time effects and more.

 “We’re seeing a growing appetite from sports teams to keep existing fans engaged and capture new, younger audiences, who are recognizing the ease in which ARound naturally integrates and complements the action of the game. So far, fans have responded very positively to these interactive experiences, with engagement times exceeding our expectations,” said ARound Founder and CEO Josh Beatty. “As the first team in the NBA to introduce shared AR, the Cavs are opening up an entirely new playing field for their 19,000+ fans at Rocket Mortgage FieldHouse to feel closer to the game, the players, and the energy of the venue, especially in this notable return of the Cavs to the Playoffs.”

ARound first launched with the MLB’s Minnesota Twins in August 2022 and the NFL’s Los Angeles Rams in December 2022. The Cavaliers experience will include new, custom features and effects to enhance the gameday experience, such as:

  • AR Chain-Shot Contest: Fans can embody the spirit of the Cavs Junkyard Chain tradition by showcasing their grit and determination in the thrilling AR Chain-shot basketball contest, with nightly points leaders awarded Cavs jerseys, autographed merchandise, and more as they compete with fellow fans in this interactive, skill-based challenge.
  • Wine and Gold ‘Landslide’ Game: CAVS ARcade introduces a stadium-wide multiplayer Wine and Gold ‘Landslide’ game, allowing Cavs fans to rally behind their team colors in a high-energy blend of friendly competition and team spirit.
  • Larger-than-Life Mascots and Effects: CAVS ARcade brings beloved mascots Sir CC and Moondog to life in stunning AR on fans’ phones and stadium videoboards, alongside captivating visual effects that transform the game atmosphere into an unforgettable, interactive experience.
  • Extended Through Playoffs: The CAVS ARcade experience will persist throughout the Cleveland Cavaliers playoff journey both during home games as well as away game watch parties, ensuring fans can enjoy these groundbreaking AR experiences and heightened engagement for the entire season.

“From the play on the court, to the energy in the FieldHouse and across Cleveland, everything is amplified in the NBA Playoffs,” said Cleveland Cavaliers Vice President of Digital, Brandon Jirousek. “We knew we had to take our fan experience to another level as well, and we couldn’t be more excited to team up with ARound to help us do that with CAVS ARcade. Innovation is at the core of who we are and this is the latest example of how we strive to explore new ways to engage our fanbase and enhance their interactions with the team.”

Cavs ARcade is powered by the ARound Stadium app on iOS and Android. Journalists interested in covering the launch can access the press kit here.

About ARound
ARound is a first-of-its-kind stadium-level shared augmented reality platform and is part of the Stagwell Marketing Cloud, a proprietary suite of SaaS solutions built for the modern marketer. ARound keeps audiences engaged by capturing their attention through immersive, interactive and shared experiences with fellow fans across the venue. Where other AR products offer isolating, singular experiences, ARound’s massive multi-user AR – which uses 3D spatial computing to localize content – redefines what it means to be part of a connected fan experience. It was the winner of Stagwell’s annual innovation competition which invests in new product ideas proposed by the network’s 13,000+ employees. ARound and the Stagwell Marketing Cloud are a part of Stagwell (NASDAQ: STGW), the challenger network build to transform marketing.

About Cleveland Cavaliers
The Cleveland Cavaliers won the NBA Championship in 2016 while also taking the Eastern Conference crown in 2007, 2015, 2016, 2017 and 2018. The team plays at, and also operates, the transformed Rocket Mortgage FieldHouse in downtown Cleveland, Ohio. The Cavaliers and Rocket Mortgage FieldHouse are part of Rock Entertainment Group. The Group also includes the Cleveland Monsters of the AHL, the Cleveland Charge of the NBA G League, Cavs Legion of the NBA 2K League, Legion Lair Lit by TCP home of Cavs Legion in Cleveland, and Cleveland Clinic Courts – the Cavaliers’ training and development center in Independence, Ohio. The Cavaliers are regularly recognized for their extensive community support and engagement programs and contributions, workplace diversity and inclusion leadership, and an on-going economic impact that now registers in the billions of dollars locally. Dan Gilbert is Chairman of the Cleveland Cavaliers. Gilbert and his family of companies have now invested over $2.0 billion in Cleveland. Gilbert is also Founder and Chairman of Rocket Mortgage, the nation’s largest mortgage lender, and Founder and Chairman of Rock Ventures LLC, the umbrella entity for his portfolio of business and real estate investments. Nic Barlage is the Cavaliers, Rocket Mortgage FieldHouse and Rock Entertainment Group CEO, and the Cavaliers team is led by President of Basketball Operations Koby Altman, General Manager Mike Gansey and Head Coach J.B. Bickerstaff. The Cavaliers and Rocket Mortgage FieldHouse provide fans the best experience in the NBA with its extensive and stunning array of amenities and technology and signature, electrifying game presentation.

Media Contacts
For ARound
Sarah Arvizo
pr@stagwellglobal.com

For Cleveland Cavaliers
Zack Yohman
Zyohman@cavs.com

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Stagwell and our partners at Infinite Reality teamed up at SXSW 2023 to explore the ways that fandom, technology and consumers are converging in immersive experiences, helping bring consumers closer to the sports, entertainment, music and games they love. Hear from leaders at United Masters, Napster, AFROPUNK and more about how the consumer imperative for more immersive experiences are shaping early entertainment and commerce in the metaverse. Stream episodes from the SXSW 2023 Podcast Lounge below. 

 Alexis Williams, Chief Brand Officer, NA 

Talent in the Metaverse 

What’s next in connection, community, and commerce for avatars, athletes and artists? Hear from Tracy Benson, CEO and Founder of Obsesh, Nova Han of Nova Han Productions, and Helix Wolfson, President of Metaverse Operations at Infinite Reality. Stream the episode.

Creator Economy and the Metaverse

How are creators and platforms envisioning the future of fandom and engagement in the metaverse and other immersive realities? Maggie Malek, CEO, MMI and John Rough, SVP, Enterprise for Untied Masters, discuss. Stream the episode.

Fandom, Music, and Metaverse 

VentureBeat’s Dean Takahashi, Jonathan Vlassopulos, CEO of Napster, and Animal Concerts Executive Producer, Music, Anthony Mazzo discuss how brands can connect with artists, music, platforms and communities in the metaverse. Stream the episode.

Inclusivity in the Metaverse 

AFROPUNK founder Jocelyn Cooper and Shelby Larkin, Director, Global Partnership development at SoFi Stadium and Hollywood Park discuss diverse communities can benefit from the Metaverse. Stream the episode. 

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By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking (fielded Jan. 27-29):

ECONOMIC WORRIES MIXED:

Today, 87% of Americans are concerned about the economy and inflation – up 1 point from last week and up from 82% in December.

  • 82% worry about a potential U.S. recession (down 1 point)
  • 81% about U.S. crime rates (up 1 point)
  • 75% about political divisiveness (up 4 points)
  • 69% about the War on Ukraine (up 1 point)
  • 66% about affording their living expenses (down 5 points)
  • 58% about a new COVID-19 variant (down 2 points)
  • 42% about losing their jobs (down 7 points)
PARENTS WANT CHILDCARE SUPPORT AT WORK:

Parents increasingly feel unsupported in the workplace and expect more childcare support from employers and the government, based on our new Parent Confidence Report with KinderCare.

  • 61% of working parents say there is a disconnect between the level of support they need and the benefits their employer provides.
  • Childcare benefits are the second most important reason for parents staying at their current job – with 18% ranking them as the most crucial benefit – behind health insurance.
  • More than half of working parents would stay at their current job if their employer provided childcare benefits, such as pre-tax benefits, emergency/backup childcare and on-site childcare.
  • 70% of parents say childcare is at a crisis point in terms of accessibility and affordability.
  • 66% believe the government should offer universal childcare to all children, from birth to kindergarten.
1 IN 10 LOOKING FOR NEW HOME, BUT WITH UNREALISTIC PRICE EXPECTATIONS:

For the fifth year in a row, most Americans (83%) say buying a home is a priority. Yet, in our latest survey with NerdWallet, high mortgage rates and a seller-friendly housing market prove to be obstacles – along with unrealistic home price expectations.

  • 11% of Americans say they plan to buy a home in the next year.
  • Prospective buyers hope to spend $269,200 on average. This is significantly lower than the typical home price of $379,100.
  • 32% of Americans feel worse about their ability to purchase a home in 2023 than in 2022 (a 7-point increase from last year).
  • The top reasons for the more negative outlook include a worsening economy (58%), higher mortgage rates (57%) and higher home prices (57%).
  • 67% of Americans say a housing market crash is imminent in the next three years.
INVESTORS RETHINK RETIREMENT PLANS:

Turbulent market conditions and rampant inflation have forced investors to consider working after retirement, based on our survey with Nationwide.

  • 69% of non-retired investors say post-retirement employment could lie ahead.
  • 44% of these investors inclined to keep working say they’ll have to supplement their retirement savings or income out of necessity.
  • 40% of non-retired investors plan to move to a different city or region after retiring, with the most common reasonings being lower cost of living (43%) and lower taxes (34%) – far ahead of being closer to family (22%).
  • 49% of non-retired investors with a financial advisor are “very nervous” about spending down their retirement savings in today’s current market environment.
LACK OF TRUST OVERSHADOWS NEW AI TOOLS:

Businesses might need to slow their roll when it comes to adopting AI tools like ChatGPT and DALL-E2, according to our latest study with AdAge.

  • 52% don’t trust AI tech.
  • 54% are familiar with generative AI tools, and nearly a fifth have used one.
  • 67% of Americans are concerned about the safety of generative AI technology.
  • Only 29% said they have not used generative AI nor are they interested in doing so.
  • Less than half (44%) say that it is easy to tell the difference between something created by AI and something created by a human.
  • 58% think things created by generative AI tools are less impressive than things created by people.
ICYMI:

In case you missed it, check out some of the thought-leadership and happenings around Stagwell making news:

 

As always, if helpful, we would be happy to provide more info on any of these data or insights. Please do not hesitate to reach out.

 

Thank you.

 

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Technology is reshaping sports and sports marketing just as much as the players — from loyalty NFT plays to stadium-sized augmented reality experiences. We met with brand leaders on the ground at CES 2023 from the Los Angeles Rams, Minnesota Twins, and Samsung among others to talk about the emerging tech driving innovation and sponsorship opportunities across their properties. Catch their insights below and visit YouTube to see all of our CES 2023 Content Studio interviews with top brand and business leaders on the innovation agenda for the year ahead. 

 Alexis Williams, Chief Brand Officer, NA and Fotoulla Damaskos, EVP, Strategy and Innovation, National Research Group

LA Rams on Stadium-Sized Augmented Reality Experimentation

Los Angeles Rams Chief Commercial Officer Jennifer Prince

The Rams made history this Christmas with the world’s largest augmented reality snowball fight, presented in SoFi Stadium during the Rams-Raiders game. For the Rams, it’s all about innovation on an off the field – and how brand and technology partners can reinforce their exploration of new consumer experiences. Hear from Rams Chief Commercial Officer Jennifer Prince about how the team fuels its larger-than-life fan experiences. 

Minnesota Twins on Moving Baseball into the 21st Century 

Minnesota Twins Sr. Director, Brand Experience and Innovation, Chris Iles 

A baseball team with an innovation accelerator? Yep. The Minnesota Twins want to bring always-on experimentation to the stadium, to help bring baseball into the 21st century. Hear from Chris Iles on the Twins’ mission to be the most innovative team in sport – and their experiments in AR, embodied audio, and spatial computing. 

Samsung On Powering Big-Screen Excitement for Sports Fans 

Samsung SVP and GM Harry Patz 

The Infinity Screen in SoFi Stadium is a behemoth 70,000 sq. foot digital display powered by Samsung – and just one of an array of dazzling digital out-of-home experiences Samsung helps support across sporting properties. Hear from Samsung’s Harry Patz about how advancements in screens are re-shaping in-stadium entertainment. 

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