Originally Released On
Contact:
Sarah Schulze
UNICEPTA by PRophet
sarah.schulze@unicepta.com
+49 16090815945
Alyssa Bourne-Peters
PRophet
Alyssa.bourne-peters@prprophet.ai
+1 917 592 9795
UNICEPTA by PRophet’s integrated newsroom team will deliver comprehensive insights across all 27 EU member states in 32 languages
COLOGNE, Germany and BRUSSELS and NEW YORK, April 2, 2025 /PRNewswire/ — UNICEPTA by PRophet, part of Stagwell’s award-winning Comms Tech Unit, announced it has expanded its media intelligence partnership with the European Commission to now include global media analysis services. As the European Commission’s trusted provider of media monitoring for the past two years, UNICEPTA by PRophet will now also deliver comprehensive, multilingual media analysis for the Directorate-General for Communication (DG COMM) of the European Commission.
With its expanded role, UNICEPTA by PRophet will provide real-time media insights across all 27 EU member states in 32 languages. By seamlessly combining media monitoring with in-depth analysis, UNICEPTA by PRophet will deliver high-quality intelligence on key political, economic, and social topics, supporting the European Commission track public sentiment across an increasingly complex global media landscape.
The success of the pitch process was driven by dedicated teamwork and expertise. “We are honored to have been selected as the media analysis partner for the European Commission,” said Sebastian Rohwer, Co-CEO of UNICEPTA by PRophet, emphasizing the significance of this achievement. As co-lead of the pitch process, Martin Schulze, Head of Analytics & Insights, added, “Our team presented an innovative proposal that demonstrated our capabilities in combining technological solutions with human expertise to meet the European Commission’s requirements.”
Thomas Haderer, Chief Business Development Officer, who led the pitch alongside Martin Schulze, added: “Expanding our services to include media analysis is an important step in strengthening our relationship with the European Commission and building on the trust we’ve established over the past two years. And it helps to strengthen our footprint in Brussels, a strategically important location for the company.”
This contract aligns with UNICEPTA by PRophet’s strategic focus on major institutional and corporate clients worldwide, underscoring its ability to deliver comprehensive media intelligence solutions at a global scale. “This win demonstrates that human-powered media intelligence is no longer a nice-to-have – it’s mission-critical,” said Aaron Kwittken, CEO and Founder of PRophet. “By pairing AI with human insight, UNICEPTA by PRophet is helping institutions move from reactive to predictive, turning complexity into clarity. That’s exactly the kind of strategic shift we’re driving at PRophet.”
For more information about UNICEPTA by PRophet and its media intelligence solutions, visit www.UNICEPTA.com and www.PRPRophet.ai.
About UNICEPTA
UNICEPTA, part of Stagwell’s PRophet comms tech suite, is a leading global media intelligence provider, combining advanced technologies, AI, and human expertise from over 500 specialists to deliver insights from vast media as well as numerous other data sources – in real-time and at any other desired time. This helps communicators and decision-makers spot trends early and make informed choices. Supporting global companies and organizations, UNICEPTA offers strategic insights and precise media monitoring to guide management, communication, and marketing. UNICEPTA’s offices are located in Berlin, Cologne (headquarters), Krakow, London, Paris, Shanghai, São Paulo, Washington DC, and Zurich.
About PRophet
PRophet is a comms tech suite of AI-powered SaaS tools and services designed to empower modern communicators. Purpose-built for PR and marketing professionals, PRophet harnesses predictive, cognitive and generative AI to help users discover, target and engage with high-authority journalists and leading influencers. The media relations solution creates and tests “mediable” PR content to predict journalist interest and sentiment. The influencer marketing solution, influencermarketing.ai, combines influencer discovery, analytics, brand safety and tracking technologies to inform and manage influencer campaigns with precision. The suite also features, UNICEPTA, the largest provider of global media, market intelligence and social listening tools, delivering unmatched insights and analysis to communicators worldwide.
PRophet was awarded PRovoke Media’s Innovation SABRE in 2023-2025, a 2024 Webby Award, and was included in PR News’ 2024 Tech Hotlist. PRophet is headquartered in New York City with offices in Washington DC, London, Cologne, Berlin, Zurich, São Paulo and Shanghai and is part of the Stagwell Marketing Cloud (SMC), a suite of data-driven SaaS solutions built for the modern marketer. Visit prprophet.ai to learn more.
Media Contacts:
Sarah Schulze
UNICEPTA by PRophet
sarah.schulze@unicepta.com
+49 16090815945
Alyssa Bourne-Peters
PRophet
Alyssa.bourne-peters@prprophet.ai
+1 917 592 9795
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Bringing nearly four decades of experience in data and artificial intelligence, Kahan joins Stagwell at a pivotal time for growth at the challenger network
NEW YORK, April 2, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced the appointment of John Kahan as the network’s inaugural Chief AI Officer. Reporting into Mark Penn, Stagwell Chairman and CEO, Kahan will spearhead the integration and development of artificial intelligence across Stagwell’s global network.
Kahan brings nearly four decades of experience in data and artificial intelligence, spanning product development, marketing, and sales, as well as strategic counsel to CEOs and senior executives from his tenure at Microsoft and IBM. Kahan most recently served as Vice President and Chief Data Analytics Officer at Microsoft where he played a fundamental role in the development of several key data platforms and insights that were integral to transforming Microsoft into the $3 trillion company it is today.
“Kahan’s leadership will be key in driving our AI initiatives forward, ensuring we continue to provide unparalleled value to our clients,” commented Penn. “His extensive background from Microsoft and IBM aligns perfectly with our vision to lead the industry in technological innovation.”
Kahan remarked on his new role: “I’m especially excited to be joining at such a pivotal time for the challenger network. The pace of innovation in AI and marketing technology is accelerating like never before, and Stagwell is committed to pushing boundaries that will drive meaningful transformation for the industry at large.”
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
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ABOUT THE AGENCIES BEHIND THE WORK
Left Field Labs is a team of engineers, designers, strategists, information architects and creative technologists who thrive at the intersection of imagination and scientific rigor. Together we aim to inspire a more positive world by being a driving force for culture, innovation and invention.
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Left Field Labs partnered with Hasbro to bring the classic game of Twister into the digital age with Twister AIR, an AR-based game powered by AI, and built for iOS and Android.
Advanced AI and Machine Learning Integration
Skeletal and Color Tracking
Left Field Labs employed sophisticated AI and machine learning algorithms to enable reliable tracking of players’ movements and their colored bands in varied lighting conditions. This technology ensured accurate detection and response, regardless of skin tones and clothing variations. Its custom skeletal tracking monitors up to four players on a wide range of hardware, both Android and iOS devices, enhancing the versatility and accessibility of the game.
AI-First UX Design
The app’s user experience was designed with an AI-first approach, focusing on players’ gestures, positions, and movements to create a smooth, intuitive interface. This design approach, which prioritizes AI driven interactions, enabled players to interact with the app and navigate game levels effortlessly, using natural motions for a more immersive and engaging experience.
Innovative AR gameplay experience
Gameplay mechanics
Players followed movement cues from the app, similar to games like Just Dance and Beat Saber. The game features 16 music tracks, including an original song “Twist in the Air,” and challenges players to match colored bands with on-screen dots, perform specific poses, and execute complex movements. The game also included a level editor to design levels synchronized with music, providing varying levels of difficulty and enhancing replay value.
User feedback
The innovative gameplay received positive reviews from both children and adults. “Twister Air is a great way to close those Apple Watch rings,” noted one user, highlighting the physical activity aspect of the game. The app also creates highlight reels of players’ key moments, making it easy to share social assets and elevate the social aspect of the game.
Modern twist on a classic game
Twister AIR reimagined the classic game of Twister for the digital age. The AR app transformed the traditional mat game into a dynamic, music-focused experience without being restricted to a surface. Players wear colored wrist and ankle bands, and the app uses the device’s camera to track their movements, creating an immersive and interactive gameplay environment.
Industry recognition
Recognition and reviews
Twister Air was named Game of the Year 2023 at the Toy Industry Awards, reflecting its popularity and success. It received hundreds of 5-star reviews on Amazon, praising its innovative design, fun gameplay, and seamless integration of AR technology.
View the entire case study here.
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DEMOCRATIC PARTY APPROVAL HITS A RECORD LOW AT 36%, NOW 15 POINTS LOWER THAN THE GOP
72% OF VOTERS SUPPORT THE EXISTENCE OF A U.S. GOVERNMENT AGENCY FOCUSED ON EFFICIENCY INITIATIVES
VOTERS WANT UKRAINE TO NEGOTIATE A SETTLEMENT WITH RUSSIA, BUT MOST ARE OPPOSED TO TERRITORIAL CONCESSIONS AND WANT THE U.S. TO GIVE SECURITY GUARANTEES
NEW YORK and CAMBRIDGE, Mass., Feb. 24, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW) today released the results of the February Harvard CAPS / Harris poll, a monthly collaboration between the Center for American Political Studies at Harvard (CAPS) and the Harris Poll and HarrisX.
In his first month in office, President Donald Trump’s approval rating is at 52%, with voters most satisfied with his job on immigration, reducing the cost of the government, and returning America to its values. The majority of voters support Trump’s policies on the border, focus on government expenditures, gender, DEI, and offshore drilling but have concerns on his foreign policies involving tariffs, the Israel-Hamas war, and the war in Ukraine. Download key results here.
“People are taking a generally positive wait-and-see attitude for Trump but have really reassessed their attitudes toward Biden, Harris, and the Democrats, taking a much harsher, more negative attitude,” said Mark Penn, Co-Director of the Harvard CAPS / Harris poll and Stagwell Chairman and CEO. “Trump has a real opportunity here – we’re seeing a healthy, trudging approval edging toward real approval based on how the next couple of months turn out.”
VOTERS FEELING MORE OPTIMISTIC ABOUT DIRECTION OF COUNTRY AND ECONOMY
- 42% of voters say the country is on the right track, up 14 points from January 2025 (Democrats: 21% (-9); Republicans: 71% (+37); Independents: 31% (+12)).
- 31% of voters say their personal financial situation is improving (+5), particularly among Republican, male, Black, and urban voters.
- Inflation and immigration remain the top two issues for voters, with a 6-point increase in concern over corruption.
TRUMP AND THE REPUBLICANS START SECOND TERM WITH NET FAVORABLE RATINGS
- Donald Trump’s favorability stands at 50%, with a net favorable of +7 points.
- More voters have a favorable rather than unfavorable view of key cabinet members such Robert F. Kennedy Jr. (+9), J.D. Vance (+4), and Tulsi Gabbard (+3).
- Voters are split on Elon Musk and Mike Johnson.
- The Democratic Party received its lowest approval rating since at least March 2018, with 33% of Democrats, 86% Republicans, and 70% Independents disapproving. 49% of voters approve of the Republican Party (+1). 36% of voters approve of Congress (+5).
TRUMP POLICIES RECEIVE MAJORITY SUPPORT BUT FACE CONCERN OVER INFLATION AND DIVISIVENESS
- All of Trump’s key policies received majority support except for renaming the Gulf of Mexico to the Gulf of America, with deportation of illegal immigrants who have committed crimes (81%), eliminating fraud and waste in government expenditures (76%), and closing the border (76%) as the top three most supported policies.
- 55% of voters support birthright citizenship for the children of illegal immigrants, with 63% believing it is a requirement in the U.S. constitution, breaking with Trump on the issue.
- 70% of voters believe the government should make hiring decisions based on merit and objective evaluation rather than to achieve diversity. 51% of voters say Diversity, Equity, and Inclusion departments are needed in government.
- 40% of voters say Trump’s policies will make them financially better off, while 36% believe Trump’s policies will make them worse off. 46% of voters say Trump’s policies will increase inflation.
- 54% of voters are worried that Trump’s actions will divide the country (Democrats: 82%; Republicans: 20%; Independents: 61%).
VOTERS OVERWHELMINGLY SUPPORT CUTTING DOWN GOVERNMENT EXPENDITURES BUT ARE SENSITIVE AROUND DATA PRIVACY
- 67% of voters say the current level of U.S. federal government debt is unsustainable.
- 83% of voters favor reducing government expenditures over increasing taxes, and 77% say a full examination of all government expenditures is necessary.
- 70% of voters say government expenditures are filled with waste, fraud, and inefficiency (Democrats: 58%; Republicans: 78%; Independents: 75%), and 69% support the goal of cutting $1 trillion of government expenditures.
- 60% of voters think DOGE is helping make major cuts in government expenditures.
- 58% of voters say DOGE employees should not have access to sensitive information on Americans who benefit from government expenditure programs; including names, social security numbers, addresses, and incomes (Democrats: 75%; Republicans: 39%; Independents: 63%).
TARIFFS SEE MAJORITY SUPPORT BUT VOTERS SPLIT OVER CONCERN ON WHETHER THEY WILL HARM OR HELP
- 57% of voters say tariffs are an effective foreign and economic policy tool. The plurality of voters (44%) believe tariffs on imported goods will increase U.S. government revenue.
- 62% of voters believe tariffs will raise prices of everyday goods (Democrats: 75%; Republicans: 50%; Independents: 62%).
- 54% of voters say tariffs will help the Trump administration get concessions from other countries, but 49% of voters say the recent tariffs on Mexican, Canadian, and Chinese imports will harm rather than help, and 46% of voters say his tariffs on steel and aluminum imports will do harm.
- 61% of voters support reciprocal tariffs, with voters split on whether they will harm or help. 53% of voters believe reciprocal tariffs will cause other countries to lower their tariffs on U.S. goods.
THE MAJORITY OF VOTERS SUPPORT ENDING THE WAR IN UKRAINE, BUT OPPOSE LEAVING OUT UKRAINE AND EUROPEAN LEADERS FROM NEGOTIATIONS
- 72% of voters say they want Ukraine to negotiate a settlement with Russia instead of winning the war. 60% of voters favor Trump announcing direct U.S.-Russia negotiations (Democrats: 40%; Republicans: 85%; Independents: 53%).
- 59% of voters oppose the Trump administration leaving Ukraine’s leaders out of negotiations with Russia. 55% of voters oppose the exclusion of European leaders.
- 57% of voters oppose the Trump administration forcing Ukraine to make territorial concessions to end the war, and 66% of voters say Ukraine should receive security guarantees from the U.S. if it were to make concessions.
- 61% of voters say security guarantees should be contingent on Ukraine sharing revenue from rare earth elements to pay back U.S. military support.
- 63% of voters believe Russia will continue to advance onto other countries if it successfully claims Ukrainian territory.
VOTERS SPLIT ON WHETHER TRUMP WAS SERIOUS ABOUT THE U.S. TAKING OVER GAZA, BELIEVE IT IS A BAD IDEA
- 54% of voters support Trump’s handling of the Israel-Hamas conflict thus far.
- 67% of voters have heard of Trump’s proposal that the U.S. should take over Gaza to redevelop it. 47% of voters believe Trump was being serious, and 53% believe he was posturing to start negotiations.
- 70% of voters believe the U.S. taking over Gaza is a bad idea. 56% of voters oppose removing Palestinians from Gaza to rebuild the territory.
- Support for Israel over Hamas in the conflict remains high, with 77% of voters supporting Israel.
- 76% of voters say Iran’s nuclear weapons facilities should be destroyed. 57% of voters say the U.S. should support Israel in airstrikes on such facilities (Democrats: 45%; Republicans: 74%; Independents: 51%).
The February Harvard CAPS / Harris poll survey was conducted online within the United States on February 19-20, 2025, among 2,443 registered voters by The Harris Poll and HarrisX. Follow the Harvard CAPS / Harris poll podcast at https://www.markpennpolls.com/ or on iHeart Radio, Apple Podcasts, Spotify, and other podcast platforms.
About The Harris Poll & HarrisX
The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations, and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing.
HarrisX is a technology-driven market research and data analytics company that conducts multi-method research in the U.S. and over 40 countries around the world on behalf of Fortune 100 companies, public policy institutions, global leaders, NGOs and philanthropic organizations. HarrisX was the most accurate pollster of the 2020 U.S. presidential election.
About the Harvard Center for American Political Studies
The Center for American Political Studies (CAPS) is committed to and fosters the interdisciplinary study of U.S. politics. Governed by a group of political scientists, sociologists, historians, and economists within the Faculty of Arts and Sciences at Harvard University, CAPS drives discussion, research, public outreach, and pedagogy about all aspects of U.S. politics. CAPS encourages cutting-edge research using a variety of methodologies, including historical analysis, social surveys, and formal mathematical modeling, and it often cooperates with other Harvard centers to support research training and encourage cross-national research about the United States in comparative and global contexts. More information at https://caps.gov.harvard.edu/.
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ABOUT THE AGENCIES BEHIND THE WORK
Code and Theory works with a best-in-class, diverse, global client base. At the core of our work sits the strategy and analytics teams, which focuses on consumer-first, omni-channel solutions throughout the entire customer journey.
Explore the entire SPORT BEACH case study here
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Stagwell’s inaugural Sport Beach (2023) earned widespread positive recognition — a first-of-its-kind event on-site at Cannes Lions Festival of Creativity. It featured curated innovation and marketing panels celebrating the intersection of sports, technology, and culture. Stagwell, a leading global marketing and communications group, aimed to double down in 2024, elevating the flagship summer event at Cannes with more original programming, activations and a star-studded lineup of world-class athletes and marketers, including Megan Rapinoe, Travis and Jason Kelce, Alexis Ohanian, Tammy Henault and more than 100+ renowned marketing leaders.
While the in-person event was gaining momentum, Stagwell needed to ensure its digital ecosystem across web and app were as premium and dynamic as the event itself. Stagwell tapped Code and Theory for a comprehensive digital transformation, designing and engineering an all-new Sport Beach website and app. In less than five months, Code and Theory created an entire Sport Beach ecosystem to support event marketing, attendance, engagement, and immersion — all while embodying Sport Beach’s spirit of play.
Designed for Speed & Play
Inspired by the visual ID from 72andSunny (another Stagwell agency) and incorporating Material Design principles, we crafted a fully bespoke digital experience for Sport Beach. Our web approach was iterative, building pages and functional components that resulted in a scalable experience that gave Stagwell full creative and operational control for not only this event, but future event iterations too.
We designed the Sport Beach app to deliver the beauty of Cannes’ beaches with the ease of scheduling and information at our user’s fingertips. The app’s main objective was making scheduling clear, compelling and fast. We leveled up the experience by giving users the ability to build their itineraries manually or through our AI Assistant in less than three taps.
AI That Anticipates User Needs
The app’s cornerstone was an AI Assistant that could answer a myriad of questions about the event (from how to access the beach to event schedules to best local restaurant picks) and tailor event recommendations to each user based on their interests. Using Stagwell’s Enterprise ChatGPT as a backbone large language model, we fine-tuned our AI on a large, static dataset about Cannes and Sport Beach. We leveraged Sanity, our CMS for the event, to constantly update changing events or critical event information.
While the AI Assistant interfaced with the CMS to update its context, it also interfaced with an event recommendation engine developed in-house and hosted on Oracle Cloud Infrastructure, taking advantage of Code and Theory’s partnership with Oracle. The AI Assistant “got to meet” each user during a conversational onboarding interview, and saved those learnings to suggest customized itineraries, ensuring attendees wouldn’t miss relevant content. As that content shifted (speaker changes and event schedules moving), the recommendation engine and the AI Assistant could rely on their connection to the CMS to ensure their responses were explicit, accurate, and based on real-time feedback.
Powering Rapid Innovation
Code and Theory leveraged Sanity’s Content Cloud to manage all event content, including sessions, speakers, event details and more. The combination of Sanity as a content provider and Vercel as a hosting platform enabled Code and Theory to rapidly build a recommendation engine and AI chat, significantly accelerating development and reducing delivery time. This approach allowed real-time data integration and scalable solutions, feeding first—and third-party data dynamically to the AI chat system.
Our Impact
- 89% User registration completion rate (+50% over the industry average)
- 30M Impressions from press in People Magazine, Ad Age, Adweek, Digiday, Page Six and more
- Both the app and website were designed, engineered and launched in less than five months
There’s no sign of slowing down for Sport Beach, which earned more than 30M impressions from the press in publications ranging from People Magazine to Adweek and Ad Age. By building the digital ecosystem to scale for future events, Stagwell is primed and ready for Cannes 2025.
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ARound’s Stadium-Level Technology Transforms the Fan Experience for Sports Teams, Audiences, and Brands
MINNEAPOLIS, August 26 – ARound, the leader in large-scale augmented reality (AR) experiences that is part of Stagwell (NASDAQ: STGW), today launched a groundbreaking in-stadium AR experience for Minnesota United FC in partnership with Target. This marks the first integration of stadium AR technology into an MLS pregame celebration, setting a new standard for fan engagement at Allianz Field.
Building on successful partnerships with the MLB’s Minnesota Twins, NBA’s Cleveland Cavaliers, and NFL’s Los Angeles Rams, ARound’s latest initiative is a significant step in expanding its presence in live sports. Fans continue to be highly engaged with existing ARound experiences, with users interacting for an average of over 15 minutes per game.
“We are excited to bring this immersive AR experience to MLS and fans nationwide,” said Josh Beatty, Founder and CEO of ARound. “These new experiences merge physical and digital worlds in an unprecedented display of team spirit and innovation, bringing fans right into the action.
Starting August 24, 2024 and continuing throughout the season, ARound will bring to life a new Minnesota United tradition, “Loons Liftoff.” This experience allows fans to hit targets and collect points as they work as a community to summon “The Dethloon,” a nod to Minnesota United’s fan culture and beloved mascot. Participants can also scan a QR code for a chance to win a Target gift card.
“This collaboration with ARound and Target exemplifies our commitment to innovation and community,” said Evan Entler, Vice President of Digital Media at Minnesota United. “We’re excited to see how fans react to this unique blend of tradition and cutting-edge technology.”
About ARound
ARound is a first-of-its-kind stadium-level shared augmented reality platform and is part of the Stagwell Marketing Cloud, a proprietary suite of SaaS solutions built for the modern marketer. ARound keeps audiences engaged by capturing their attention through immersive, interactive and shared experiences with fellow fans across the venue. Where other AR products offer isolating, singular experiences, ARound’s massive multi-user AR – which uses 3D spatial computing to localize content – redefines what it means to be part of a connected fan experience. It was the winner of Stagwell’s annual innovation competition which invests in new product ideas proposed by the network’s 13,000+ employees. ARound and the Stagwell Marketing Cloud are a part of Stagwell (NASDAQ: STGW), the challenger network built to transform marketing.
About Minnesota United FC
Minnesota United FC is a professional soccer team based in Minneapolis, Minnesota, competing in Major League Soccer (MLS). Known for their passionate fanbase and strong community ties, Minnesota United FC embodies the spirit of soccer in the North.
About Target
Target Corporation is a leading American retailer headquartered in Minneapolis, Minnesota. Known for its community involvement and innovative partnerships, Target continues to enhance the consumer experience through cutting-edge technology and creative collaborations.
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New Survey by Stagwell (STGW)’s The Harris Poll Highlights Critical Gaps in Postpartum Maternal Health Education and Support in the U.S.
NEW YORK, July 31, 2024 /PRNewswire/ — In conjunction with World Breastfeeding Week which starts tomorrow, The Harris Poll, a Stagwell Agency, is releasing additional data from its second annual State of Maternal Health Report, revealing significant shortcomings in the health information and support women in the U.S. receive throughout their pregnancy and postpartum journey. Key findings from the survey, conducted online in April of 2024 among more than 1,000 U.S. women aged 18+, indicate a worrying trend: pregnant women in the U.S. are being underserved when it comes to postpartum education and support.
Two in 5 women who have been pregnant (40%) report receiving insufficient (22%) or no information/ resources at all (18%) from their healthcare providers (HCPs) on the topic of breastfeeding, according to the survey. The gap widens when it comes to mental health, with more than half of women who have been pregnant (53%) likely under-supported as they did not receive any (40%) or enough (13%) information/resources on postpartum depression.
“These statistics are not just numbers; they represent the real struggles of mothers nationwide, including myself, who feel neglected by the systems meant to support them,” expressed Christina Lojek, Research Manager at The Harris Poll. “Fueled by my own experiences, I chose to lead this study, and it solidifies how imperative it is that we improve postpartum support and education for mothers, who are clearly asking for and deserving of much better care.”
Lack of education on postpartum depression is even more distressing given how much more widespread this health issue is becoming. About 1 in 8 women who are currently pregnant or have been pregnant (13%) say they were diagnosed with postpartum depression by a medical professional – this jumps to 29% among women ages 18-34, versus 10% among women ages 35+.
The need for better postpartum care, in general, is also evident. Roughly 1 in 4 women who have been pregnant (24%) rate their postpartum care as less than adequate. Postpartum care unfortunately appears to be on the decline, with over a third of women ages 18-34 who have been pregnant (36%) citing subpar care, compared to just 22% of women ages 35+. Additionally, a substantial 74% of all women agree that there isn’t enough focus on postpartum healthcare for mothers, and nearly two thirds (64%) feel that mothers are often forgotten once the baby arrives.
Another significant way that women are being neglected postpartum is the lack of federal maternity leave in the U.S. The survey highlights a strong consensus on the importance of maternity leave, with nearly all women affirming its pivotal role in improving health outcomes for both mothers and their babies (90%, each). Despite this, dissatisfaction with U.S. maternity leave policies is evident, as a significant majority of women (73%) consider the leave provided by most U.S. employers insufficient, indicating a need for reform. Nearly 3 in 5 women (58%) believe that the standard minimum length of paid maternity leave should be extended to at least 12 weeks, with about a quarter advocating for 20 weeks or more, and 11% suggesting a minimum of 26 weeks.
The weeks and months after giving birth are crucial to both mother and baby, not only to give them time to bond, but to allow mothers to recover and focus on caring for and nourishing their babies. When specifically looking at breastfeeding, the benefits are widespread, from aiding with bonding, to protecting both mother and baby from various health risks. Furthermore, according to a study published by HHS, there is a direct correlation between length of maternity leave and breastfeeding initiation and prolonged duration. Yet, current U.S. maternity leave policies, or lack thereof, do not support this.
Shockingly, almost two thirds of women (64%) are unaware that the U.S. lacks federal paid maternity leave. This finding underscores a significant information deficit that could leave many expecting mothers in a position where they need to choose between prioritizing the wellbeing of themselves and their baby or their job.
At the start of World Breastfeeding week, these findings are even more concerning and paint a dire picture of the critical need for comprehensive educational programs, substantial policy changes, and a stronger support system for mothers during and after pregnancy. This is a wake-up call for all stakeholders involved in maternal healthcare to strengthen support structures and ensure mothers receive the care and information they need to safeguard the health and well-being of both mothers and their children.
If you or someone you know are currently pregnant or plan to be pregnant in the future, please consider checking out the below resources/information to better support that journey.
- To better support your breastfeeding journey:
- Reach out to your insurance company before giving birth to understand lactation support benefits, in-network lactation consultants, and to find out how to get a free breast pump
- Work with a lactation specialist after delivering (the hospital has them on staff), and/or consider seeing one in the weeks after giving birth
- Check with your HCP/delivering hospital about local breastfeeding cafes, which provide peer support and are often led by a lactation specialist
- To ensure you are getting the maximum allowed leave time if you are employed, ask your employer about their maternity leave policy and how it works in conjunction with state disability and/or state paid family leave
- To better support your mental health during and after pregnancy, ask your healthcare provider(s) about signs of depression/PPD and anxiety/PPA to look out for and resources to help manage these issues
Survey Method:
The 2024 State of Maternal Health survey was conducted online in the U.S. by The Harris Poll April 2-4, 2024 among 2,061 U.S. adults ages 18+, among whom 1,116 are women, and 701 are women who are currently pregnant or have ever been pregnant. The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within +/- 2.5 percentage points using a 95% confidence level. This credible interval will be wider among subsets of the surveyed population of interest. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact christina.lojek@harrispoll.com.
About The Harris Poll
The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing. To learn more, please visit www.theharrispoll.com
Contact:
Christina Lojek
christina.lojek@harrispoll.com
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79% OF VOTERS APPROVE OF BIDEN’S DECISION TO STEP DOWN
KAMALA HARRIS ENJOYS A 9 POINT JUMP IN FAVORABILITY FOLLOWING HER ANOINTMENT AS THE FRONTRUNNER DEMOCRATIC CANDIDATE
TRUMP LEADS HARRIS BY 3 POINTS, DOWN FROM HIS JUNE 7 POINT LEAD ON BIDEN
NEW YORK and CAMBRIDGE, Mass., July 30, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW) today released the results of the July Harvard CAPS / Harris poll, a monthly collaboration between the Center for American Political Studies at Harvard (CAPS) and the Harris Poll and HarrisX. The new poll found that after an unprecedented month in American politics that witnessed a failed assassination attempt on former President Trump and President Biden stepping aside in favor of Vice President Harris running as the Democratic candidate in November, the horserace has reset to a 3-point lead for Trump, 48% to 45%, with 7% still undecided.
Both Trump and Harris have benefited from a jump in favorability due to these events, now tied at 48% and 47% favorability, respectively. Nevertheless, with 24% of voters saying they could change their mind, the matchup is highly competitive.
“The Democratic Party has recovered from what was a Titanic — the iceberg of age was sinking them rapidly,” said Mark Penn, Co-Director of the Harvard CAPS / Harris poll and Stagwell Chairman and CEO. “Kamala Harris has come with lifeboats to put the race back where it was.”
The July poll covers public opinion on the candidates and the GOP policy platform coming out of the Republican National Convention. Download key results here.
HARRIS RE-ENERGIZES DEMOCRATS
- 79% of voters approve of Biden’s decision to step down, and 55% approve of his endorsement of Harris including 92% of Democrats.
- Compared to June, more Democrats say they would vote for the Democratic candidate (+5 points), and less Independents are unsure of who they would vote for (-10 points). Most of those undecided Independent voters say they would vote for Harris (Harris: +7 points; Trump: +3 points).
- Harris performs better among minority voters with the support of a plurality of women (48%), Black (67%), and Hispanic (47%) voters.
- 24% of voters say they have not made up their mind on who they will vote for, including 20% of Democrats, 17% of Republicans, and 41% of Independents.
BIDEN’S DECISION TO STEP ASIDE HAS LITTLE IMPACT ON APPROVAL RATINGS
- Biden’s approval rating remains low at 42%, up 2 points from June.
- 54% of voters say they approve of the job Trump did as president, up 2 points from June. Among minority voters, 53% of Hispanic voters and 40% of Black voters approve.
- Across political parties, inflation remains the most important issue to voters personally. 48% of voters say their personal financial situation is worsening, especially among women (53%), Hispanic (51%), and rural (57%) voters.
- 65% of Black voters approve of the Democratic Party, while 59% of white voters and 52% of Hispanic voters disapprove.
HARRIS WINS ON PERSONALITY BUT IS SEEN AS CONTINUITY OF BIDEN, DIVERGING FROM ELECTORATE ON KEY POLICY PREFERENCES
- Between the two candidates, more voters believe Harris has the right temperament, is more trustworthy, and is more honest, while more voters perceive Trump as a fighter and someone who will get things done.
- 67% of voters say Harris will continue Biden administration policies on issues like taxes, inflation, immigration, and energy. Roughly half believe she is politically aligned with Biden.
- A majority of voters oppose open borders (67%), ending private healthcare options (68%), and mandating the replacement of gas cars with electric vehicles (72%) — but a majority believe Harris supports those policies (borders: 69%; healthcare: 53%; electric vehicles: 72%).
- Josh Shapiro and Mark Kelly are the VP nominees who would be most helpful to Harris.
MAJORITY OF VOTERS SUPPORT GOP PLATFORM COMING OUT OF THE CONVENTION
- A majority of voters support GOP platform initiatives like protecting social security and Medicare, ending inflation, and stopping violence and crime, including over 89% of Republicans and over 79% of Independents across every policy issue.
- 33% of voters think the Republican Party left out abortion from its policy platform because the party believes it is a state decision. A plurality of Democratic (31%), 18-24 year-old (23%), and Black (24%) voters believe the party has a secret plan to ban abortion.
- 45% of voters and 76% of Republicans approve of J.D. Vance as Trump’s running mate, but roughly half of voters say the selection has no impact on their vote.
VOTERS SUPPORT ISRAEL IN THE FACE OF HEZBOLLAH ATTACKS, WANT GAZA TO BE ADMINISTERED BY ARAB NATIONS
- 66% of voters believe Israel should retaliate if Hezbollah keeps firing rockets into the north (age 18-24: 46%; ages 65+: 82%).
- 82% of voters say Hamas should be removed from power in Gaza, consistent with June sentiment.
- A plurality of voters (38%) think Gaza should be administered by a new authority set up through negotiations with Arab nations.
The July Harvard CAPS / Harris poll survey was conducted within the United States on July 26-28, 2024, among 2,196 registered voters by The Harris Poll and HarrisX. Follow the Harvard CAPS Harris Poll podcast at https://www.markpennpolls.com/ or on iHeart Radio, Apple Podcasts, Spotify, and other podcast platforms.
About The Harris Poll & HarrisX
The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations, and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing.
HarrisX is a technology-driven market research and data analytics company that conducts multi-method research in the U.S. and over 40 countries around the world on behalf of Fortune 100 companies, public policy institutions, global leaders, NGOs and philanthropic organizations. HarrisX was the most accurate pollster of the 2020 U.S. presidential election.
About the Harvard Center for American Political Studies
The Center for American Political Studies (CAPS) is committed to and fosters the interdisciplinary study of U.S. politics. Governed by a group of political scientists, sociologists, historians, and economists within the Faculty of Arts and Sciences at Harvard University, CAPS drives discussion, research, public outreach, and pedagogy about all aspects of U.S. politics. CAPS encourages cutting-edge research using a variety of methodologies, including historical analysis, social surveys, and formal mathematical modeling, and it often cooperates with other Harvard centers to support research training and encourage cross-national research about the United States in comparative and global contexts. More information at https://caps.gov.harvard.edu/.
Contact:
Kara Gelber
pr@stagwellglobal.com
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“To me, there’s no tighter relationship between gaming and sports,” says Craig Elimeliah, Chief Creative Officer of Code and Theory. While sports took center stage at the Cannes Lions International Festival for Creativity, and Stagwell’s SPORT BEACH, it’s clear from dozens of our interviews with senior marketers that gaming is also on the world leaderboard and becoming an essential platform for reaching digital-first consumers.
Everyone’s a Player
While the concept of a “gamer” conjures up the archetypical image of an teenage boy, 50% of people who identify as gamers today are women, Activision Blizzard’s Claire Nance reminded marketers on stage at SPORT BEACH. To counteract this pervasive stereotype, Nance suggests redefining “gamer” as “player,” a more comprehensive term she says better reflects the heterogenous gaming demographic. As gaming technology advances and becomes more accessible, the barriers to entry, such as the need to purchase an expensive console, no longer exist, enabling more people to pick up gaming and become “players,” further diversifying the gaming audience.
The Rise of the Gaming Generation
As younger generations age, gaming has evolved from a niche hobby to an essential part of the modern entertainment mix and a nascent platform for advertisers. Yet, “we’re still not seeing brands and agencies lean in [to gaming] with as much focus as we would expect,” notes Brad Simms, CEO and President of GALE, whose agency has helped companies like MilkPEP and Bomb Pop reach untapped consumers through gaming. There are 3.4 billion unique gamers globally.
Why has gaming become so pervasive? Nance says a generational shift is underway. “When you look at geriatric millennials, this is the first generation that really grew up with gaming as a kid and has taken it through into life and into adulthood. As geriatric Millennials and GenX are starting to have children, they’re introducing gaming to their kids.”
Leveling Up to Immersive Experiences
“As a device guy I’ll tell you that experiential gaming is the future,” says Ajit Sivadasan, Global Head of Online Sales, Digital Marketing & Platform at Lenovo. Not too long ago we witnessed a massive shift in gaming from the 2D world to the 3D world. Now, immersive experiences are all the rage, bridging the physical world with the digital world in ways previously unimaginable. Gaming is the optimal platform to integrate AR, VR, and XR technologies, creating an interactive and hyper-realistic universe for gamers to engage with and explore. The technology is advancing rapidly. Itamar Benedy, CEO and Co-Founder of Anzu, believes that “in 5 years from now, people will move most of their internet-based interactions to a 3D World.” Thus, now is the time for brands and marketers to not only embrace gaming, but to become early adopters of these immersive technologies, shaping the future of this evolving industry and capturing the attention of consumers globally.
Creative Excellence Across In-Game Advertising Scores High
“Gaming is a place where ads should not be disruptive…they should actually be additive to the experience part of the game,” Elimeliah notes. Companies like Stagwell and Anzu are transforming the in-game advertising experience for players, ensuring that ads are immersive and creative.
Anzu, in partnership with Stagwell, recently shared insights into creative best practices for intrinsic in-game advertising, where following these practices can significantly enhance brand lift performance and drive brand awareness. “This research shows that non-intrusive and authentic ads can captivate attention and enrich the gaming experience, but only if approached in the right way and with an appreciation for how the gaming audience prefers to interact with brands,” says David Sable, Vice Chair of Stagwell.
Creative excellence is essential to the marketing around gaming as well. For the launch of Blizzard Entertainment’s Diablo IV, 72andSunny created “Cathedral of Diablo,” a dramatic and cinematic campaign featuring a 160-foot-long mural of Diablo scenes painted across the interior of a French Gothic cathedral. “It’s a different world now than when it was when I first started doing video game advertising. There was a time when you would put out a 15-second trailer for a niche market,” says Tim Wolfe, Group Creative Director of 72andSunny. “Slowly and steadily, as gaming itself became more mainstream, its communications became more mainstream, advanced and crafted.”
It's Game Time
Stagwell recently launched a strategic gaming partnership with Anzu designed to help brands transform the in-game advertising experience. Interested in breaking into immersive gaming experiences? Reach out to hello@stagwellglobal.com.
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Media Contact
Kara Gelber
pr@stagwellglobal.com
Investor Relations Contact
Ben Allanson
ir@stagwellglobal.com
Tel Aviv-based digital agency and its SaaS platform InfluencerMarketing.AI joins Stagwell Marketing Cloud’s PRophet Comms Tech Suite
NEW YORK and TEL AVIV, Israel – July 24, 2024 – Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has acquired Tel Aviv-based LEADERS, a world-class digital agency specializing in influencer marketing and social commerce and the development of InfluencerMarketing.AI (IMAI), a global influencer marketing SaaS platform. The company joins Stagwell Marketing Cloud’s PRophet Comms Tech Suite of AI-powered offerings purpose-built for modern PR and marketing professionals.
Founded by Eran Nizri and Yehonatan Arami in 2017, LEADERS and IMAI combine high-value digital and influencer marketing strategy with a cutting-edge, AI-powered SaaS influencer marketing platform. IMAI leverages advanced AI technologies to connect brands with over 300 million creators worldwide. The platform allows users from anywhere in the world to launch campaigns in just a few clicks, offering robust analytics, sales prediction models, and campaign management tools. Clients include Nespresso, Samsung, and Colgate-Palmolive; notable SaaS clients include Coca-Cola, Playtika, Estée Lauder, and Superdry. IMAI will supplement the bench of influencer marketing platforms currently in use by Stagwell’s agencies around the world, including existing tools in the PRophet Comms Tech Suite.
“We are excited to welcome LEADERS to the Stagwell family. This acquisition strengthens our Stagwell Marketing Cloud offering with cutting-edge AI solutions for influencer marketing while marking our first agency in Israel amid a substantial global expansion push from Stagwell this year,” said Mark Penn, Chairman and CEO, Stagwell. “Eran and his team share our vision of transforming marketing with technology, and we look forward to working together to deliver value to our clients across the globe.”
“Combining with Eran and the LEADERS team is a force multiplier for PRophet and Stagwell to expand global reach, integrate advanced AI technologies and leverage domain expertise around high performance digital and influencer marketing strategy for customers,” said Aaron Kwittken, Founder and CEO of SMC’s Comms Tech Suite.
“This acquisition marks a transformative milestone for LEADERS and InfluencerMarketing.AI,” added Nizri. “With Stagwell’s extensive network and resources, we are set to redefine the landscape of influencer marketing. Our goal is to become the world’s leading influencer and digital marketing powerhouse, delivering unparalleled value and innovation to our clients. We look forward to integrating our capabilities into Stagwell’s Comms Tech Unit and leading the industry into a new era of excellence.”
LEADERS’ and IMAI’s success is driven by a strong leadership team. Eran Nizri will continue to serve as Group CEO, reporting into Aaron Kwittken, Founder and CEO of Stagwell Marketing Cloud’s PRophet Comms Tech Suite. Itamar Gonsherovitz will continue to spearhead LEADERS’ digital agency operations as CEO. Yehonatan Arami, will continue to lead business development, expanding the company’s reach within the Stagwell network.
The acquisition comes as Stagwell expands its global footprint and invests further in AI-enabled solutions at the forefront of digital marketing. LEADERS is Stagwell’s seventh acquisition of 2024, following Team Epiphany (U.S.), Sidekick (U.K.), What’s Next Partners (France), PROS (Brazil), Business Traveller (Global), and BERA (U.S.).
About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a suite of data-driven SaaS solutions built for the modern marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC empowers marketers to drive business and brand impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers market research, communications, and media for brands worldwide by leveraging technology such as generative and predictive artificial intelligence, machine learning, augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.
About PRophet
Founded in 2020 by PR industry leader Aaron Kwittken, PRophet is an award-winning suite of essential, AI-powered Comms Tech tools purpose-built to empower modern communicators to perform more efficiently by quickly uncovering and authentically engaging with high-authority journalists and leading influencers. PRophet was awarded PRovoke Media’s Innovation SABRE in 2023 and 2024, a 2024 Webby Award, and was included in PR News’ 2024 Tech Hotlist. The all-in-one platform offers three core solutions: PRophet Earn creates and tests “mediable” PR content to predict earned media interest and sentiment. PRophet Influence combines vertical AI, analytics, discovery and tracking technologies to inform and manage influencer marketing campaigns. PRophet Monitor delivers real-time, earned and social media monitoring, reporting and analytics to alert teams of emerging trends, threats, brand mentions, and opportunities for real-time response. PRophet is part of the Stagwell Marketing Cloud (SMC), a suite of data-driven SaaS solutions built for the modern marketer. Visit prprophet.ai to learn more.
About LEADERS
Established in 2017, LEADERS is a digital agency specializing in influencer marketing. With a focus on performance and sales, LEADERS provides comprehensive services that harness the power of influencer marketing and social media.
About InfluencerMarketing.AI
Established in 2020, InfluencerMarketing.AI is a SaaS influencer marketing platform that connects brands with a vast network of influencers. Utilizing advanced AI and machine learning technologies, InfluencerMarketing.AI offers robust analytics, sales prediction models, and management tools to optimize influencer marketing campaigns, focusing on e-commerce brands to track conversions and ROI.
Contacts:
Kara Gelber
Stagwell
pr@stagwellglobal.com
Stephanie Hernandez
PRophet Comms Tech
v-stephanie.hernandez@prprophet.ai
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