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Beth Sidhu, Chief Brand and Communications Officer, Stagwell
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Generative AI is changing the marketing game. In April, Stagwell headed to Google Next to discuss that change, and what it means for Chief Marketing Officers and other C-Suite leaders in the next year.  

The event also marked Stagwell’s first software release via its Google Cloud partnership, introducing a data clean room to securely enhance client data with Stagwell’s extensive resources. More on that here.  

For now, hear from our at Stagwell Marketing Cloud and Left Field Labs about the three biggest takeaways from Google Next. 

The Sky’s the Limit But Use Cases are the Target

At Google Next – and at several marketing and technology conference this year, including CES and SXSW – the clear challenge to attendees was the two-step from theoretical implementations of AI to hard use-cases that provide value to consumers (and reasons for investment). It’s no wonder companies in attendance debuted over 101 real-world use cases for generative AI, spanning applications to consumer experiences, back-end-operations, insights, and more.  

Some common themes emerged as to where AI is providing the most immediate value:  

  • AI to accelerate the curation of essential business insights: AI21 Labs showcased how they use a BigQuery integration called Contextual Answers to allow users to query data across their businesses conversationally.  
  • AI to put the power of storytelling in everyone’s fingertips. Google unveiled Google Vids, a new AI-powered video creation app in its Workspace suite that can do everything from generate a storyboard, piece together first drafts of videos from stock multimedia, and do voiceovers.  
  • AI to bring real-time tracking to the customer experience: UPS is constructing a digital twin of its entire distribution network that will enable customers to see where their packages are at any time.

 

AI Will Mean a Rewriting of Every Customer Interface – Here’s Where to Begin

Artificial intelligence represents a quantum leap for creativity and productivity.  As a network on the beat of marketing, we know that AI’s rise will mean a rewriting of almost all customer interfaces as companies race to deliver consumers the personalized experiences they’ve desired since the dawn of the internet. At Google Next, Stagwell CTO Merrill Raman and Stagwell Marketing Cloud CTO Mansoor Basha emphasized that the first step brands should take to reap the benefits of AI should be assessing their organization’s data infrastructure to ensure it is primed for AI.  

Tactically, that may mean deep clean-up of existing first party data sources using data science best practices to get the information organized in a manner that AI can extract useful insights from. Or it may mean partnering with a third-party data provider who can supplement your view of existing and prospective consumers. 

AI Can Be the Bedrock for Trust, When Implemented Appropriately

As Left Field Labs CEO Sarah Mehler shared at Google Next: with growth in AI utilization, a critical question to consider is how do we build trust with audiences when considering AI implementation? Striking the right tone in AI-enabled communications is a primary step. And remember that communication that reflects cultural and demographic nuances is what ultimately resonates with audiences and builds trust in new systems. Well-practiced organizations will apply sentiment analysis to better understand the emotions of a user and provide appropriate responses (thus driving traction and building more successful outcomes).  

Attention to detail is also crucial for building trust in AI implementations. A “Chain of Verification” is one of several methods that can be employed to enhance the accuracy of information provided by AI systems. This process involves multiple steps to validate information before it is conveyed to the user. For instance, after our language model generates a response, we can employ a separate validation model to scrutinize the facts within that response. This secondary check helps to identify and correct any inaccuracies or ‘hallucinations’—instances where the model generates false or misleading information. By systematically verifying data through multiple layers, we can provide more reliable and trustworthy outputs. 

Wondering where to begin with AI implementation in your organization?

Email Beth Sidhu, Chief Brand and Communications Officer at Stagwell, to discuss how we can support your organization’s digital goals. 

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NEW YORKApril 9, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW) Marketing Cloud today announced it is developing a new data clean room (DCR) solution built on Google Cloud to facilitate a secure and private space for clients and agencies to upload and match their first-party data with proprietary data from Stagwell sources.

Through the DCR, clients can gain valuable insights into consumer behavior and marketing efficacy, while ensuring compliance with privacy regulations. Clients will be able to match their first party data with Stagwell’s Consumer Understanding and Engagement platform (CUE), Harris Poll Syndicated Research Data and National Research Group data, as well as additional Stagwell and third-party sources, and then activate those audiences directly across preferred ad tech platforms in an easy and cost-efficient manner.

“Our end goal is to reduce any friction for our clients and their ability to share data in a privacy-centric way,” shared Merrill Raman, Global Chief Technology Officer at Stagwell. “For clients, matching their data within our data clean room grants them unparalleled access to the rich and proprietary data that Stagwell has collected and serves as a single source of truth towards understanding campaign performance in an omnichannel world.”

“We’re excited to continue working with Google Cloud to build the next chapter of digital marketing solutions and keep Stagwell’s agencies at the forefront of marketing outcomes,” shared Mansoor Basha, Chief Technology Officer at Stagwell Marketing Cloud.

This is the second engagement Stagwell has pursued with Google Cloud. In November 2023, Stagwell announced a partnership with Google Cloud to develop marketing use-cases for Generative AI.  

“We’re excited to expand our partnership with Stagwell to bring more actionable business insights to customers,” said Kelly Sitarski, Director of Data and Content Partnerships, Google Cloud. “Using BigQuery, Stagwell can combine, streamline, and optimize its diverse data sources to help marketers achieve their business goals.” 

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

About Stagwell Marketing Cloud 
Stagwell Marketing Cloud (SMC) is a marketing-focused, AI-enablement platform built for the modern marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic consumer research, communications, and media activation for brands worldwide by leveraging technology such as generative and predictive artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.

Contact:
Kara Gelber
pr@stagwellglobal.com

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Lindsay Bennett
lindsay.bennett@galepartners.com  







Developed by a newly formed dedicated product team, Alchemy.Ai will rapidly transform GALE’s client offering with a suite of new products at the Stagwell (STGW) agency.

NEW YORK, March 21, 2024 /PRNewswire/ — GALE has revolutionized its offering with artificial intelligence at its core, ushering in a new era for the Business Agency.

Called Alchemy.Ai, GALE has created a private enterprise AI cloud platform – built from the ground up to comply with the agency’s ISO-27001 certification and developed by a dedicated product team of 50 specialists – that revolutionizes its offering for clients.

“The unveiling of Alchemy.Ai reshapes GALE as we know it, marking a massive shift in how we work and the democratization of data across all teams,” GALE CEO Brad Simms says. “When GALE was founded in 2014, we were first-to-market with our unique blend of creative and consultancy centered around data. While we’ve continued to build our model over the last decade to become one of the most celebrated agencies in North America, Alchemy.Ai is the most significant product update we’ve ever made.

“As an agency, our most important asset is our people. It’s why clients choose us. Alchemy.Ai enables our people to work smarter and faster, ultimately giving them more time to spend with clients.”

Trained on all aspects of data used at GALE, including both first-party and third-party data combined with world data, Alchemy.Ai reduces the time spent on critical tasks across all disciplines to help GALE’s almost 800 people work smarter, better and faster. In addition, it transforms agency processes by democratizing access to this information, regardless of department.

Going beyond standard generative AI functionality, Alchemy.Ai has a custom-built application layer with a bespoke UI, as well as additional capabilities for data visualization, enriched and customized algorithms, and search and discovery techniques. Team members will have access to the custom client environments built for the specific accounts they work on. The client environments serve as a one-stop shop for all the data and insights available on each particular client.

Alchemy.Ai has dedicated tools for core capabilities, including:

  • Strategy: 20% increase in efficiency for data ingestion and cleanup, fostering deeper collaboration between strategists and data scientists. This optimization allows for faster generation of high-quality business diagnostics and recommendations for clients.
  • Audience Insights: Democratizing access to GALE’s robust data environment will enable employees across all domains to query tens of thousands of variables from dozens of integrated sources within one platform using natural language. Reduced time to learn platforms, brief dedicated research teams, and await outputs will boost efficiency by 80%.
  • Media Planning: Integrating historical media performance data with media reach and consumption data will generate media plans 20% faster. Within one platform, media planners will be able to explore the relevance and weighting of channels and tactics from more angles at the same time, with the help of optimization algorithms and the ability to iterate on a range of custom constraints.
  • New Business: Leveraging a decade of archival documents to create an RFI response tool, trained on the voice of GALE’s CEO. This tool dramatically reduces the time and internal coordination necessary for new business responses from days to just 90 minutes.
  • CRM: Harnessing client data to create deeply custom audience segments and provide performance-based communications recommendations. This further elevates GALE’s best-in-class loyalty offering.
  • Operations: Simplifying administrative tasks and freeing up time, a concierge-style tool supports project delivery, timesheet tracking, and personalized responses to employee policy inquiries, such as healthcare coverage.

CONTACT: 
Lindsay Bennett
lindsay.bennett@galepartners.com  

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CONTACT:

Sarah Arvizo
pr@stagwellglobal.com 


AR Leaders Collaborate to Develop Next-Level Shared Experiences in WebAR for Venues Worldwide

NEW YORK and HELSINKI, Jan. 4, 2024 /PRNewswire/ — ARound, the pioneering shared augmented reality (AR) platform, part of Stagwell (NASDAQ: STGW), is excited to announce a groundbreaking partnership with Immersal, leaders in spatial computing and AR localization technology, and part of Hexagon. By creating a turn-key WebAR solution for stadium AR, this partnership facilitates easier integration of shared AR experiences for teams, venues, and events, broadening the scope of interactive fan engagement. ARound and Immersal are poised to announce their inaugural collaboration with a major sports league next month, marking a significant milestone in bringing this innovative vision to life. 

This partnership combines ARound’s connected, shared AR technology that has transformed live fan experiences for professional sports teams across three professional leagues – MLB, NBA, NFL – including the Minnesota Twins, Los Angeles Rams, Kansas City Royals, and the Cleveland Cavaliers, with Immersal’s visual positioning system (VPS) that creates centimeter-accurate, large-scale indoor and outdoor AR experiences.

“This partnership is a game-changer in the world of sports and live entertainment as we collaborate to make stadium AR experiences more accessible and ubiquitous to all fans and types of events,” said Josh Beatty, founder and CEO, ARound. “By integrating our fan engagement platform with Immersal’s robust localization technology, we can seamlessly create dynamic digital experiences that put fans at the center of the action while scaling to new audiences around the world.”

The integration of ARound and Immersal technologies yields greater access and broader use cases of AR experiences through WebAR, enhancing the overall quality and ease of integration for in-stadium entertainment. Fans can interact with live events in real-time, participating in AR games, accessing real-time game content, and enjoying shared experiences with fellow attendees, all from their smartphones without the need for a standalone app. Brands and sponsors will also now be able to connect with audiences in innovative, meaningful ways, enhancing their marketing mix and creating new avenues for engagement.

“We’re committed to innovating and enhancing AR experiences at live events and our technology, combined with ARound’s exciting platform, will set a new benchmark in how fans interact with live sports and entertainment, offering them an engaging and memorable experience like never before,” Matias Koski, CEO, Immersal.

This groundbreaking partnership heralds a new era in fan engagement, offering sports teams, venues, and brands an unparalleled platform to connect with audiences. Combining ARound’s interactive fan experiences with Immersal’s precision technology, the stage is now set for a revolution in live entertainment.

About ARound
ARound is a first-of-its-kind stadium-level shared augmented reality platform and is part of the Stagwell Marketing Cloud, a proprietary suite of SaaS solutions built for the modern marketer. ARound keeps audiences engaged by capturing their attention through immersive, interactive and shared experiences with fellow fans across the venue. Where other AR products offer isolating, singular experiences, ARound’s massive multi-user AR – which uses 3D spatial computing to localize content – redefines what it means to be part of a connected fan experience. It was the winner of Stagwell’s annual innovation competition which invests in new product ideas proposed by the network’s 13,000+ employees. ARound and the Stagwell Marketing Cloud are a part of Stagwell (NASDAQ: STGW), the challenger network built to transform marketing.

About Immersal
Immersal, part of Hexagon, is building world-leading spatial mapping and visual positioning tools — the foundation of the metaverse. Founded in 2015, Immersal’s team is based in Helsinki, Finland, and working with partners, developers and creators across the globe to reimagine how we explore, interact and create. Immersal also has sales offices in Hong Kong and in Silicon Valley, California, and is expanding its presence and partner networks globally. The company was acquired by Hexagon in 2021 and continues to pursue the vision of a metaverse built and experienced by everyone on any device. Hexagon (Nasdaq Stockholm: HEXA B) has approximately 24,000 employees in 50 countries and net sales of approximately 5.2bn EUR. Learn more at hexagon.com and follow us @HexagonAB.

CONTACT: 
Sarah Arvizo
pr@stagwellglobal.com 

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Demos Available to Brands and Journalists at Stagwell Booth GL-03

NEW YORK and LAS VEGAS, Jan. 3, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, will debut its latest AI-enabled startup SmartAssets, part of Stagwell Marketing Cloud, on the convention floor at CES 2024, as it rolls out global client solutions in artificial intelligence across three areas: enablement across operations, efficiencies in marketing, and engagement with consumers.

“AI is a quantum leap for creativity and productivity that will drive a new age of value creation for modern business. Stagwell intends to lead this transformation,” said Mark Penn, chairman and CEO, Stagwell. “Whether you’re a global player or a nascent challenger, developing an approach to the three E’s of AI is the best way to stay ahead in this year of competition, and there’s no marketing network boasting the breadth of full-service digital transformation and self-service AI products like SmartAssets to help clients adapt.”

Spanning its digital transformation agencies and AI-enabled product set, Stagwell has created a set of offerings to meet this demand, encompassing:

  • Enablement Across Operations – Empowering organizations to unlock the potential of AI to streamline operations, elevate decision-making, and transform their proprietary data into a strategic wellspring for future growth.
  • Efficiency in Marketing – Revolutionizing marketing dynamics through the intelligent application of AI across research, communications, media, and creative production, effectively reducing the cost of delivering precise messages to the right audience at the optimal moment.
  • Engagement with Consumers – Using AI to create the future of consumer engagement, where AI-driven anticipation sets the stage for unparalleled brand loyalty and tailored brand experiences.

SmartAssets: Creating the Future of Creative Optimization
SmartAssets – the winner of Stagwell Marketing Cloud’s 2022 innovation competition – is a three-pronged tool empowering transformation across the Three E’s of AI. SmartAssets uses AI to extract creative components from ads, assess performance data, and optimize future ads for effectiveness with instant generative AI adjustments. Investment in the tool is already paying off, with top brands in discussion to pilot the resource in 2024.

“SmartAssets is the smart answer to the imperative for content and advertising effectiveness in an age that demands more anticipatory marketing,” said Lindsay Hong, co-founder and CEO of SmartAssets.  

Stagwell’s groundbreaking partnership with Google Cloud, first announced in October 2023, will fuel an accelerated development and sales pipeline for Stagwell Marketing Cloud’s newest startup, as the two tech giants partner to develop generative AI solutions for marketing services.

Brands and agencies interested in getting a preview of the platform can schedule demos with SMC on the ground at CES 2024. To request information, email ces2024@stagwellglobal.com.

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a marketing-focused, AI-enablement platform built for the modern marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic customer research, communications, and media activation for brands worldwide by leveraging technology such as generative and predictive artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.

CONTACT: 
Sarah Arvizo
pr@stagwellglobal.com 

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The Rebrand of Harris Brand Platform Comes as it Gains its 150th Client, Now Operating in Over a Dozen Countries

NEW YORK, Oct. 12, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW) Marketing Cloud today announced that The Harris Poll and Maru are working together to create a suite of integrated, AI-based research products that will go to market under the newly formed “Harris Quest.” The new unified brand will deliver a full suite of martech research offerings, inclusive of AI-enabled self-service polling and other “instant information” SaaS solutions.

At launch, Harris Quest’s product portfolio will include:

  • QuestBrand: Always-on, real-time brand tracking
  • QuestDIY: Self-service quantitative surveys
  • QuestPRO: Professional-grade survey and insights tools
  • QuestCX: Customer experience management solutions
  • Quest IC: Insight community management
  • QuestAI: Digital qualitative and quantitative insights tool

Harris Quest will eventually be fully interoperable with other Stagwell Marketing Cloud software and data tools for modern marketing teams.

“Stagwell Marketing Cloud is taking millions of data points from the world’s most reliable polling organization and infusing it with a fully scalable software platform,” said Mark Penn, Chairman and CEO. “This combination will truly unleash ‘research-as-a-service’ for the modern marketer.”

The Harris Poll is a leader in global public opinion with overnight polling and always-on brand tracking software, the latter of which looks at more than 2,000 brands on a continuous basis and collects over half a million interviews yearly. Now with Maru’s software platform integrated, Harris Quest can more precisely monitor society and the marketplace as it happens worldwide. With over 60 years’ experience as a trusted arbiter of society and culture, Harris’ deep research systems and consulting expertise give this new software advantages over both traditional market researchers as well as tech startups in the research sector.

“These tools dramatically give marketers of any size enterprise-grade research at a fraction of the cost,” said Harris Quest co-CEO Will Johnson. “This means faster insights and decision-making and more ways to keep pace with the marketplace, backed by Harris Poll reliability.”

About The Harris Poll “Hard Data. Human Truths.”

The Harris Poll is a global public opinion, analytics, and market research consultancy that strives to reveal society’s authentic values to inspire leaders to create a better tomorrow. With a global research reach of more than ninety countries, Harris offers advisory services across sectors to world leaders, CEOs, and business decision-makers with state-of-the-art analytics, real-time software services, and practitioners in marketing, reputation, customer experience, trends, futures, and thought leadership/research-for-public release, The Harris Poll translates shifting social sentiment into a competitive marketplace advantage. Harris is a Stagwell (NASDAQ: STGW) company. www.theharrispoll.com.

About Stagwell Marketing Cloud  

Stagwell Marketing Cloud (SMC) is a suite of data-driven SaaS solutions built for the modern in-house marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic customer research, communications, and media activation for brands worldwide by leveraging technology such as generative artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.  

About Stagwell

Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients.  www.stagwellglobal.com

CONTACT: 
Sarah Arvizo
pr@stagwellglobal.com

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CONTACT:

Maria Brockman
marketing@multiview.com

KWT Global for PRophet
prophet@kwtglobal.com




New partnership with Stagwell’s (STGW) PRophet leverages AI-powered ‘Taylor’ to help association professionals create compelling content more quickly and efficiently

IRVING, Texas and NEW YORK, Aug. 23, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW) Marketing Cloud’s PRophet, the first and only generative and predictive AI SaaS platform built by and for PR professionals, and Multiview, a leader in B2B digital marketing and publishing solutions, today announced a new partnership to revolutionize PR for trade and professional associations. As associations face an increasingly crowded media environment, PRophet’s generative AI-powered feature ‘Taylor,’ provides them with advanced, data-driven technology that will make their communications more resonant, engaging, and effective.


Built by the pioneer of AI-based technology for the PR industry, ‘Taylor’ is the first AI writing tool designed to help modern communications professionals create and test the mediability of content. The platform has the richest feature set in the market, enabling associations to anticipate press sentiment, measure campaign impact and enhance PR strategies intended to reach members, prospective members, and other critical stakeholders.

“We’re excited to partner with Multiview to bring PRophet and ‘Taylor’ to the association community,” says PRophet founder and CEO, Aaron Kwittken. “Our collaboration represents our shared vision of empowering associations with the cutting-edge AI tools they need to succeed. ‘Taylor’ creates content that leads to media placements, allowing associations to navigate the highly competitive and complex media landscape with more confidence and precision.”

Multiview’s CEO, Andy Keith, expressed equal enthusiasm about the partnership. “This joint venture is a testament to Multiview’s commitment to innovation. PRophet and ‘Taylor’ in particular is a game changer that will not only reshape the way associations interact with their audiences but transform their communication strategies.”

Together, PRophet and Multiview are ushering in a new era of AI-powered PR solutions, where associations can leverage emerging technology to streamline their operations, make informed decisions, and deliver compelling narratives that resonate with their key audiences. With “Taylor,” the future of PR for associations looks brighter than ever.

For more information about creating ‘Taylor’-made PR content, please visit https://www.prprophet.ai/platform.

About PRophet
PRophet is the first-ever generative and predictive AI SaaS platform designed by and for the PR community. The platform uses AI to help modern PR professionals become more performative, productive and predictive by generating, analyzing and testing content that predicts earned media interest and sentiment. PRophet was founded in 2020 by PR and marketing industry thought leader and entrepreneur Aaron Kwittken and is part of the Stagwell Marketing Cloud, a suite of SaaS solutions that powers research, communications, and media activation for in-house marketers. To learn more, visit prprophet.ai.

About Multiview
Motivated by our partners’ success, Multiview has dedicated 20 years to providing high-quality digital media solutions to the B2B industry. As a leading digital publisher and marketing company, we unite buyers and sellers to accelerate their growth through the B2B Marketplace. By leveraging our vast network and first-party data on over 10 million B2B professionals across 30 industries, we deliver highly targeted advertisements to unique market segments, resulting in millions of additional revenue for our partners. We’re proud to work alongside 1,200 associations and 12,000 clients to help them turn their goals into reality, because at Multiview: Your Aspiration Is Our Inspiration. Explore partnership opportunities at https://www.multiview.com/association.

About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a suite of data-driven SaaS solutions built for the modern in-house marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic customer research, communications, and media activation for brands worldwide by leveraging technology such as generative artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.

Media Contacts:
Maria Brockman
marketing@multiview.com

KWT Global for PRophet
prophet@kwtglobal.com

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Alex Birmingham
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Stagwell (STGW) Platform Enhancements Allow Users to Generate up to 25 Personalized Pitches to Reporters in Under Three Minutes and Create Executive Biographies in Seconds

NEW YORK, July 27, 2023 /PRNewswire/ — PRophet, the first and only generative and predictive AI SaaS platform built by and for PR professionals, today announced two new platform updates – a Multi Pitch Generator and a Biography Generator.


Launched in 2020, PRophet is the pioneer of AI-based technology in the PR industry, with the richest feature set in the market driven by the emerging need for technology that supports modern communications professionals. According to Purposeful Relations and PRovoke’s Global CommTech Report, which was supported in part by PRophet, 43% of the surveyed communications professionals intend to increase their investment in communication technology within the next 12 months, with 71% viewing AI as an opportunity for the industry.

The new tools build on the existing PRophet platform, which uses a combination of AI, natural language processing and machine learning to generate, analyze and test new content that predicts earned media interest and sentiment.

  • The Multi-Pitch Generator feature, which is exclusive to enterprise customers, enables users to generate personalized pitches for up to 25 reporters in under three minutes. Users have the option to adjust the structure of each pitch, from “short and to the point” to “elaborative,” to best suit each reporter, as well as appropriate tone preferences, such as professional, friendly, bold, persuasive, technical, emotive, and more.
  • The Biography Generator also uses AI to take the mundane out of an everyday and tedious task: All customers now have the capability to generate an executive biography in seconds simply by inputting a LinkedIn URL.

“PRophet is a trailblazer that continues to disrupt the PR industry with unmatched AI capabilities. The Multi-Pitch Generator and Biography Generator features reflect our appreciation for the real-life needs of today’s comms professionals and our commitment to empowering them with cutting-edge technology,” said Aaron Kwittken, founder and CEO of PRophet. “We’re constantly working to improve PRophet, setting new standards for efficiency and productivity so that Communications Engineers© can work in parallel with technology.”

Today’s announcement follows a strong quarter of growth for PRophet – which included forging strategic alliances with LexisNexis and PeakMetrics, and the unveiling of “Powered by PRophet,” an innovative white labeling option that allows agencies and brands to effortlessly incorporate PRophet’s cutting-edge platform into their existing communications technology stacks.

With more than 1,500 users to date across brands and agencies, the company is driven by its mission to democratize AI solutions for communications professionals, empowering them to be more performative, predictive, and productive.

About PRophet
PRophet is the first-ever generative and predictive AI SaaS platform designed by and for the PR community. The platform uses AI to help modern PR professionals become more performative, productive and predictive by generating, analyzing and testing content that predicts earned media interest and sentiment. PRophet was founded in 2020 by PR and marketing industry thought leader and entrepreneur Aaron Kwittken and is part of the Stagwell Marketing Cloud, a suite of SaaS solutions that powers research, communications, and media activation for in-house marketers. To learn more, visit prprophet.ai.

About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a suite of data-driven SaaS solutions built for the modern in-house marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic customer research, communications, and media activation for brands worldwide by leveraging technology such as generative artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.

Media Contact
Alex Birmingham
KWT Global for PRophet
abirmingham@kwtgloblal.com

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pr@stagwellglobal.com 

ARound App Adds New Features Including Immersive, Real-Time Player and Team Data Visualizations to Enhance the Twins’ In-Ballpark Experience

NEW YORK and MINNEAPOLIS, July 6, 2023 /PRNewswire/ — Continuing to deliver groundbreaking fan experiences, the Minnesota Twins today announced a continued partnership with ARound, the cutting-edge, smartphone-based shared augmented reality (AR) platform that is part of the Stagwell Marketing Cloud. Building on the success of the initial August 2022 in-ballpark pilot, the second iteration of the ARound app adds new features including immersive, real-time player and team data visualizations, along with in-ballpark AR games. This pilot app expands and enhances the Twins fan experience at Target Field.


“We’ve made incredible inroads in shared AR since piloting this app with the Twins last August, consistently refining the platform in response to fan and team feedback,” said ARound Founder and CEO Josh Beatty. “Incorporating stats into the experience was a frequent request. Now, as we enter our second season with the Twins, we’re excited to bring forward a more advanced experience, integrating richer visualizations and AR entertainment to captivate fans of all kinds.” 

Major League statistics bring game-changing new features
With Official MLB statistics licensed from Sportradar launching for the first time in the new Twins AR experience, fans can delve into the world of live statistics and data visualization. With a new level of immersion, fans can use their smartphone to view real-time advanced statistics and historical data overlaid directly on the field, customized to match the real-life field view from where the fan is sitting. This adds a captivating layer of interactivity to the in-ballpark experience. 

Taking fan engagement to new heights, ARound has seamlessly integrated with real-time sports APIs, providing visual game data and automated effects connected to key moments of the game. This new feature amplifies the excitement of live baseball, transforming the way fans connect with the action on the field including: 

  • Real-Time Player and Team Statistics: Fans can access real-time advanced statistics like spray charts, exit velocity and launch angles – all with a visual overlay matching their in-ballpark viewing angle at Target Field. This can help fans better understand player performance and make the game more engaging.
  • Historical Data Visualization: With new historical data now available for display for players and teams, providing context and comparison to past performances.
  • Interactive Data Experience: The statistics feed will allow fans to interact with sports data in unique and immersive ways, including AR games and experiences that incorporate live gameplay and statistics.
  • Live Game Analysis: The integration of real-time sports APIs allows for a live analysis and replay of the action as the game unfolds.
  • Educational Tool: For those new to the sport or those wanting to learn more, the ARound app can act as an educational tool, providing both entertainment and explanations of live action, including real-time player and team performance.

“We are thrilled to introduce our fans to this next-level experience that will resonate with avid and casual fans alike,” said Minnesota Twins Senior Director of Innovation and Growth Chris Iles. “These broadcast-style data visualizations served in real-time, and customized to where fans are in Target Field, have the potential to significantly enhance the way fans enjoy Twins games while bridging generations of baseball fans.” 

ARound, which built upon its 2022 success at Target Field with integrations for the Los Angeles Rams at SoFi Stadium, the Cleveland Cavaliers at Rocket Mortgage Fieldhouse, and the Kansas City Royals at Kauffman Stadium, plans to further innovate and enhance the fan experience this season in baseball and beyond through shared stadium AR, especially around data-driven experiences connected to fans and live events. 

About ARound
ARound is a first-of-its-kind stadium-level shared augmented reality platform and is part of the Stagwell Marketing Cloud, a proprietary suite of SaaS solutions built for the modern marketer. ARound keeps audiences engaged by capturing their attention through immersive, interactive and shared experiences with fellow fans across the venue. Where other AR products offer isolating, singular experiences, ARound’s massive multi-user AR – which uses 3D spatial computing to localize content – redefines what it means to be part of a connected fan experience. It was the winner of Stagwell’s annual innovation competition which invests in new product ideas proposed by the network’s 13,000+ employees. ARound and the Stagwell Marketing Cloud are a part of Stagwell (NASDAQ: STGW), the challenger network built to transform marketing.

Media Contacts
For ARound
Sarah Arvizo
pr@stagwellglobal.com

For Minnesota Twins
Matt Hodson
MattHodson@twinsbaseball.com

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CONTACT:

Sarah Arvizo

pr@stagwellglobal.com 


Transforming business outcomes at enterprise-grade capacity across engineering, business intelligence, cloud services, and generative AI

NEW YORK and AUSTIN, Texas, May 4, 2023 /PRNewswire/ — Code and Theory, a digital transformation and engineering network that is part of Stagwell (NASDAQ: STGW), today announced an artificial intelligence collaboration with Oracle Cloud Infrastructure (OCI). The partners will combine OCI’s AI infrastructure capabilities with Code and Theory’s award-winning digital-first creative thinking to unlock AI-powered innovation at scale for the agency’s diverse client base, initially targeting financial, automotive, hospitality, and retail industries. With this collaboration, Code and Theory clients will now be able to leverage AI as an enabler to revolutionize existing business infrastructures, define use cases, and implement custom interfaces in four areas:



  • AI Engineering: Utilizing machine learning to intake designs and craft prototypes for testing, author code to expedite time-to-market, create real-time features to meet customer needs, and more.
  • AI Business Intelligence: Delivering real-time insights and trends for business efficiencies and in context solutions.
  • Generative AI: Enabling employees with the ability to complete tasks and creative services in a more streamlined manner. This includes concept renderings, copywriting, image library generation, and more.
  • Cloud Services Built for AI: Accessing OCI’s AI infrastructure built for Artificial Intelligence and Machine Learning workloads, giving clients on-prem-type performance with the flexibility of the cloud.

“Right now, companies are grasping to understand and embed artificial intelligence technology. As touchpoints become increasingly interconnected, businesses that are looking to succeed must understand the need to embed AI across the entire ecosystem as opposed to purely generative and one-off use cases,” said Code and Theory Executive Chairman and Co-Founder Dan Gardner.

This preferred collaboration is the latest in continued investments by Code and Theory network to unleash the growth potential of creative technology across the entire business offering. Most recently, the network expanded its digital transformation and engineering globally with the addition of YML, creating a truly integrated network with a breakdown of 50% engineers and 50% creative talent to deliver end-to-end client solutions.

“To drive long-term success in today’s business environment, our customers need answers and insight faster than ever,” said Jay Jackson, vice president, AI and ML, Oracle. “Our collaboration with Code and Theory will deliver the best of both companies’ expertise to help customers across all industries bring their AI services to market and overcome the multitude of challenges they face.”

OCI provides customers with the most advanced GPU cluster architecture and proven capabilities for AI infrastructure, including remote direct memory access (RDMA) cluster networking for high-throughput and latency-sensitive workloads. The combination of bare metal compute, cluster networks, and HPC storage form OCI Superclusters, which can scale to tens of thousands of GPUs. Customers can use OCI for generative AI training, natural language processing, recommendation systems, analytics and HPC, and more.

In addition, OCI’s distributed cloud offers public cloud to customers across over 41 cloud regions around the world, plus multicloud, hybrid cloud, and dedicated cloud options with cloud services deployable on-premises. As a result, running AI and ML workloads on OCI provides organizations with the scalability, security, and reliability they need to help accelerate innovation and drive growth, and gives them the flexibility to access and deploy cloud services everywhere they need them.

About Code and Theory Network

The Code and Theory Network is the digital-first creative and technology group within Stagwell, built to partner with businesses to navigate the complexity of changing consumer behaviors and emerging technologies. With a global footprint and the capabilities to work cross the entire consumer journey, we crave the hardest problems to solve. The network includes the flagship agency Code and Theory as well as Kettle, MediaCurrent, Rhythm, TrueLogic, and YML.

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

About Oracle
Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at oracle.com.

Trademarks
Oracle, Java, MySQL and NetSuite are registered trademarks of Oracle Corporation. NetSuite was the first cloud company – ushering in the new era of cloud computing.

Media Contact
Sarah Arvizo
pr@stagwellglobal.com

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