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By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from The Harris Poll, a Stagwell agency. More from The Harris Poll is available at this link.

Among the highlights of wave 137 (fielded Oct. 7-Oct. 9) in our weekly consumer sentiment tracking:

  • JOB, COST-OF-LIVING WORRIES UP AGAIN: Today, 86% of Americans are concerned about the economy, inflation and jobs – moderating from last week. Yet worries about affording living expenses and losing a job are on the rise again.
    • 86% are concerned about the economy and inflation (down 4 points from last week)
    • 82% about a potential U.S. recession (down 4 points)
    • 81% about U.S. crime rates (down 1 point)
    • 73% about political divisiveness (down 1 point)
    • 73% about affording their living expenses (up 1 point)
    • 73% about the War on Ukraine (no change)
    • 57% about a new COVID-19 variant (down 2 points)
    • 48% about losing their jobs (up 3 points)
    • 47% about the Monkeypox outbreak (up 2 points)
  • GEN Z NOT BANKING ON SOCIAL SECURITY: Of the four generational groups currently in the working world, Gen Z is the least likely to depend on Social Security to fund their retirement – and the most likely to retire early. That’s according to the “Emerging From the COVID-19 Pandemic: Four Generations Prepare for Retirement” survey released this week with the Transamerica Center for Retirement Studies.
    • Gen Z workers (43%) are more likely than older generations to expect to retire before age 65 (versus 30% of all workers expecting to retire before age 65, 37% for Millennials, 24% for Gen X and 14% for Baby Boomers).
    • 67% of Gen Z workers are saving for retirement through employer-sponsored 401(k) or similar retirement plans or outside the workplace.
    • The median age at which Gen Z is starting to save – 19 years old – is much younger than the median starting age for Millennials (age 25), Gen X (30) and Boomers (35).
    • Among Gen Z and Millennials, 73% said they are concerned that Social Security will not be there when they are ready to retire.
    • That compares with 40% of Boomers who expect Social Security to be their primary source of retirement income.
    • Gen X workers have the least faith in Social Security, with 78% saying they are concerned that Social Security will not be there for them when they are ready to retire.
  • HIGH SCHOOLERS WANT MORE CAREER HELP: High school students across the country are frustrated with the lack of support they are receiving in preparing for a future career. Our survey with the Data Quality Campaign and Kentucky Student Voice Team found:
    • 54% say the pandemic has changed how they think about what they might do after graduation.
    • Only 35% say their school informed them of which postsecondary or career paths are available to them.
    • 80% of students agree they would feel more confident about their career path if they had better access to information to determine their options after graduation.
    • This lack of career preparation already is showing up in the workplace. Of Gen Z members who interned or started a job this past year, 49% say that they did not feel like their training and onboarding were done well.
    • 58% of interns also report feeling lost at work without anyone to reach for questions and support.
  • LESS THAN HALF OF VOTING AMERICA WATCHES TRADITIONAL TV: When it comes to reaching Americans this election season, less than half of voters (49%) have a traditional TV, according to a new HarrisX survey with Samba TV.
    • 1 in 4 of those who do still have traditional TV plan to cancel in the next six months.
    • Independents (42%) are the least likely to have traditional TVs.
    • Millennial and Gen Z voters are more than twice as likely to stream than they are to have a traditional linear subscriptions today. The gap is even wider for younger voters in battleground states.
    • Facebook remains the most used platform by registered voters nationally but has less of an impact in key battleground states.
    • Democrat voters are significantly more likely to use TikTok than Republicans nationally –with 37% of Democratic voters using it weekly compared with 27% of Republican voters.
  • MANY WOMEN STILL MISS DEADLY BREAST CANCER SIGNS: October is National Breast Cancer Awareness Month, and most women are unaware of the unusual symptoms of a particularly aggressive and deadly form of the disease, according to our survey with The Ohio State University Comprehensive Cancer Center.
    • The good news: 78% of women recognize a lump in the breast as a sign of breast cancer.
    • However, less than half of women would flag redness of the breast (44%), pitting/thickening of the skin (44%) or one breast feeling warmer or heavier than the other (34%) as possible symptoms of breast cancer – specifically the rare and highly aggressive form of the disease known as inflammatory breast cancer.
  • ICYMI: In case you missed it, check out some of the thought-leadership and happenings around Stagwell making news:
  • How A.I. Could Help You Craft The Perfect Media Pitch
  • Should brands be mimicking political advertising methods to attract consumers?
  • How SKDK Sees the Midterm Media Landscape

As always, if helpful, we would be happy to provide more info on any of these data or insights. Please do not hesitate to reach out.

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Originally Released On

PR Newswire

CONTACT:

Michaela Pewarski
Stagwell
ir@stagwellglobal.com 

Challenger marketing services network will report financial results for the three months ended Sept. 30, 2022 

NEW YORK – Oct. 7, 2022 – Stagwell, the challenger network built to transform marketing, today announced it will report financial results for the three months ended Sept. 30, 2022, on Thursday, Nov. 3, before market open.  

Stagwell will host a webcast to review those results the same day at 8:30 a.m. ET. To register and view the webcast, visit this link.  

A replay of the webcast will be available following the event on Stagwell’s investor website: https://www.stagwellglobal.com/investors/  

About Stagwell Inc. 

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com. 

IR Contact: 

Michaela Pewarski 
ir@stagwellglobal.com    
646-429-1812 

PR Contact: 

Beth Sidhu 
pr@stagwellglobal.com   
202-423-4414 

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CONTACTS

PR Contact
Beth Sidhu
pr@stagwellglobal.com
202-423-4414

 

IR Contact

Michaela Pewarski

ir@stagwellglobal.com
646-429-1812

New York – Sept. 15, 2022 – Stagwell (NASDAQ: STGW) announced today that Chairman and CEO Mark Penn will present at the upcoming Sidoti Small-Cap Virtual Conference on Thursday, September 22, 2022 at 10:45 AM ET. Penn will be available for 1:1 investor meetings. To schedule a meeting, please reach out to ir@stagwellglobal.com.  

Visit this page to view upcoming investor events and programming from Stagwell.

About Stagwell 

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com. 

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CONTACTS

PR Contact
Beth Sidhu
pr@stagwellglobal.com
202-423-4414

 

IR Contact

Michaela Pewarski

ir@stagwellglobal.com
646-429-1812

New York – Aug. 25, 2022– Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, announced today that Chairman and CEO Mark Penn,  will join a fireside chat at Citi’s 2022 Global Technology Conference on Thursday, Sept. 8, from 2:30-3:10 p.m. EDT. For more information, visit this link.  

Penn will also be available for 1:1 investor meetings. To inquire about a meeting, please reach out to ir@stagwellglobal.com.   

About Stagwell  

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.  

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CONTACTS

PR Contact
Beth Sidhu
pr@stagwellglobal.com
202-423-4414

 

IR Contact

Michaela Pewarski

ir@stagwellglobal.com
646-429-1812

New York – Aug. 23, 2022 – Stagwell (NASDAQ: STGW) announced today that Chairman and CEO Mark Penn will attend the upcoming Benchmark Company 2022 Consumer/Media/Entertainment Conference in New York on Wednesday, Sept. 7, 2022. Penn will be available for 1:1 investor meetings. To schedule a meeting, please reach out to ir@stagwellglobal.com.   

About Stagwell  

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.  

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CONTACTS

PR Contact
Beth Sidhu
pr@stagwellglobal.com
202-423-4414

 

IR Contact

Michaela Pewarski

ir@stagwellglobal.com
646-429-1812

NEW YORK, Aug. 19, 2022 /PRNewswire/ — Stagwell Inc. (the “Company”) announced today the grant of equity inducement awards of Class A common stock to three new employees in connection with their joining the Company. The Company granted a total of 27,974 shares of restricted stock. The grants are effective August 17, 2022, and will each vest in two installments, with one-third vesting on the second anniversary of the grant date and two-thirds vesting on the third anniversary of the grant date. The Company granted these awards as a material inducement to employment in accordance with Nasdaq Listing Rule 5635(c)(4).   

For more information on Stagwell, please visit www.stagwellglobal.com

About Stagwell

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

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By

Alison Weissbrot
Editor, Campaign US
This piece originally appeared in Campaign US

 

 

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The holding company grew 16% organically in Q2 thanks largely to digital services and integration between creative and media.

Stagwell is further integrating media into its creative agencies as the new holding company kid on the block looks to sustain growth over legacy industry peers.

On its second quarter 2022 earnings call on Thursday, Stagwell leadership spoke about a growth in integrated client opportunities across the network, specifically in accessing media and digital services through its creative agencies.

As a result, CFO Frank Lanuto disclosed that the holding company – formally created one year ago by the combination of Stagwell Marketing Group Holdings and MDC Partners – has reorganized its reporting segments “to more closely bring together media and creative.”

Stagwell will shift creative agencies Crispin Porter + Bogusky, Forsman & Bodenfors, Observatory and Vitro under the Stagwell Media Network. Observatory CEO Jae Goodman stepped down from his role shortly before the change. 

Additionally, the holding company is standing up Stagwell Media Studio capabilities in all of its creative agencies, allowing them to tap into the network’s media capabilities more easily and at scale.

Stagwell’s other creative agencies are split across different networks at the holding company that aim to bring digital closer to creative. 72andSunny, for instance, is part of the Constellation Network, which includes digital agency Instrument and research company The Harris Poll. The Doner Partners Network combines the creative agency with PR and influencer marketing shops such as Veritas and HL Group. 

“After years of procurement separating media from creative, the demands of the digital world are bringing them together again and we are responding to these trends,” CEO Mark Penn told investors on the earnings call.

The Stagwell Media Network, which launched one year ago and includes agencies Assembly and ForwardPMX, grew 28% in Q2 to $36 million, thanks in part to a few $10 million-plus contract wins.

Performance media and data, which makes up 19% of Stagwell’s business, grew 17% organically year over year. Digital services grew 37% organically year over year and contributed to 57% of net revenues in the quarter.

Strong performance in the media business is driving growth in pure creative services, which are growing inline with GDP at 3% to 5% annually. Integrated assignments, on the other hand, are growing 10% to 15% year over year, Penn said.

“That is a way to spearhead the growth of creative: integrate it more closely with [media] and consumer online experiences,” he added.

Overall Stagwell grew 16% organically in Q2, bringing in $556 million in net revenue. That’s on top of 29% growth in Q2 2021, bringing its “two-year growth stack” to 45%, Penn said.

As Stagwell leans into integration, its average client size grew 30% year over year, from $4.5 million to $6 million, the result of a “land and expand” strategy that is helping extend its services with existing clients. Johnson & Johnson, for instance, grew its remit with Stagwell from four to 12 brands over the past year. Stagwell’s top 25 clients work on average with five agencies across the network.

“We’re seeing a spillover effect,” Penn said. “People are also pitching more jointly across services, which, two or three years ago, they didn’t do at all.”

Unlike its legacy peers in the category which increased their projections, Stagwell reaffirmed its outlook for the quarter, projecting 18% to 22% organic growth for the year.

No recession here

Amid concerns about inflation and an impending recession, and a slowdown in the ad businesses of the largest tech platforms, Penn said Stagwell is seeing strong appetite from clients and “a flood of new business pitches.”

The holding company is also benefiting from the travel industry rebound this summer.  Business with travel brands nearly doubled in Q2, contributing to growth in the media network.

“We’re seeing a very strong travel and entertainment summer rebound and what looks like it’s going to be a market competitive holiday season,” Penn said. “If and when I see something different, I’ll report it. It’s just not what we’re seeing in terms of how clients are acting.”

Penn pointed to more competition in the media space, from players such as TikTok and Netflix, as a contributor to Big Tech’s slowing ad businesses.

“People have more than two choices now in their placements,” he said. “The market will be increasingly spread out and harder to read.”

But if the economy does take a turn for the worse, Penn said Stagwell’s focus on digital and performance media will insulate it from client cutbacks.

“It’s less likely that companies are going to cut revenue producing media,” he said.

 

By Alison Weissbrot. Published August 04,2022

 

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Brian Bonilla
Reporter, Ad Age
This piece originally appeared in Ad Age

 

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Plus, Crispin Porter Bogusky, Forsman Bodenfors, Observatory, and Vitro will Join Stagwell’s media network

Stagwell Inc. posted double-digit second-quarter organic revenue growth and maintained its annual forecast as the holding company plans to further mix its creative and media capabilities.

“After years of procurement separating media from creative, the demands of the digital world are bringing them together again, and we are responding to this trend,” Stagwell CEO Mark Penn said on the company’s quarterly conference call. “These new kinds of media and creative and commerce hybrid accounts are helping fuel 33% growth in the media capability.”

The plan to bring Stagwell’s capabilities closer together includes having creative agencies Crispin Porter Bogusky, Forsman Bodenfors, Observatory, and Vitro join Stagwell’s media network to help expand the network’s “creative breadth.”

Read more: Stagwell CEO Mark Penn on its media approach, competition and outlook

Stagwell’s second-quarter organic net revenue rose 16%. The results were calculated on a pro forma basis, as if the August 2021 acquisition of MDC Partners by Stagwell Marketing Group had been completed on Jan. 1, 2020.

Unlike Publicis, Omnicom, and Interpublic Group of Cos. which raised their annual forecast estimates for the year, Stagwell has kept its guidance the same as last quarter. The holding company still predicts 18% to 22% net revenue organic growth in 2022.

“While we continue to perform ahead of plan, we’re taking a prudent approach to full-year guidance while incumbents have minimally raised outlooks to 6 or 7% growth we are reaffirming our already strong outlook for the year,” Penn said on the call.

Despite economic issues, Penn says he has seen a “healthy pitch market” this year.

“After the rush of new business going into the beginning of the year, we saw a slight low then in pitches butut when we got back from Cannes we really saw a flood of new pitches,” Penn said. “We’re now up for a raft of very significant $10 million pitches which are due between now and fall or late fall to be resolved. So we are seeing here a very healthy pitch market. Had I not seen that resumption, I might have been concerned, but what I really saw was a flood of those things.”

 

Net revenue was $556.3 million. Digital services accounted for 57% of net revenue in the quarter and grew 28% on an organic basis, Stagwell reported. The media network, which includes agencies Gale and Assembly, posted 28.1% organic net revenue growth. Stagwell’s communication segment, which includes firms such as Targeted Victory and Allison+Partners, posted 27.9% organic net revenue growth.

Observatory recently named a new CEO and president following the departure of its founder Jae Goodman. Penn also announced the creation of what he called Stagwell Media Studio to help its integrated agencies “bring media capabilities in-house.”

“These moves will enable all Stawell agencies to offer different flavors of connected offerings, doing advertising and media to a broad mix of clients.”

As has become custom over the past few earnings calls, Stagwell released a trailer-like version of its earnings.

Shares of Stagwell were down 6.7% in late morning trading.

Stagwell is the fourth holding company to release its earnings for the quarter. Last month, Publicis Groupe reported 10.3% organic revenue growth and IPG reported 7.9% organic net revenue growth compared to the year-earlier quarter. Omnicom Group reported an 11.3% increase in second-quarter organic revenue. Dentsu Group will release its results on Aug 10.

While Stagwell’s video conference call ran smoothly as usual at one point noise could be heard off screen. Later on the call Michaela Pewarski, Stagwell’s VP of investor relations, apologized for the background noise that was apparently caused by window washers.

“I just wanted to apologize for the background noise from the window washers here at One World Trade, we’ll definitely clear our schedule with them beforehand next time,” she said.

By Brian Bonilla. Published on August 04, 2022. 

 

 

 

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By

Keira Wingate
Reporter, Ad Age
This piece originally appeared in Ad Age

 

 

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7 takeaways following Stagwell’s second-quarter report, including how creativity and media agencies are joining forces

Stagwell Inc. released its second-quarter earnings today and maintained its annual forecast.

During the company’s conference call, Stagwell CEO Mark Penn shared news regarding creative agencies Crispin Porter Bogusky, Forsman Bodenfors, Observatory, and Vitro joining Stagwell’s media network and the holding company launching Stagwell Media Studios.

Ad Age spoke to Penn following the call to discuss those plans and hear more about the industry, including Stagwell’s financial outlook versus those of its rivals, staffing and where clients are spending.  

This interview is edited for clarity and length.

What does it mean for the agencies that are now part of the media network? Will the agencies be changing or consolidating? 

We won’t be consolidating or changing cultures because we create groups, but we keep the culture separate. We’ll be renaming the media group to something kind of broader, named to be revealed soon.

What it means is that they will be in a much better position to meet the emerging trend, particularly in online advertising, of coordinating media and creativity into a single contract and single account.

Unlike television media, which became doing the TV spot and handing it over to people for media, doing online media really requires understanding data and the funnel and a target audience, and then doing creativity that really fits those mediums [where the target audience is].

And because I think a lot of the companies haven’t really adapted to that change, we’re bringing back together media and creativity so that we can really hit those online trends and do even better, tighter online marketing, which also can open it up to more performance pricing because we’re doing both the creative and the data work.

During today’s earning call you also mentioned Stagwell Media Studio. Can you explain exactly what that is and who will be involved?

That’s an offering so that for those creative agencies that have their own networks like Anomaly, Alliance or Constellation, they will also have within them now a media capability that they will be able to staff and operate so that they can also bring media closer to creativity whenever that makes sense.

The individual networks will staff the technology suite and [have] access that they’ll be given so that they can go ahead and buy media. So they will hire some planners and other folks to staff that individually and make that their brand media.

How do you think your competitors are doing? They seemed to all increase their projections in terms of revenue.

Well, look, I think that we came out with kind of very bold projection of 18% to 22% growth. And I think that remains a bold projection. So I don’t ever really see, you know, any need or appropriateness given the marketplace to change that. I think a lot of them had and still have projections that are just far lower than our 20% growth. So I think they’re looking at mostly 6, 7 or 8% growth. And we’re looking at 18% to 22% growth. So, they may be increasing that, but they’re not coming anywhere close to our projections.

How do you think Stagwell is doing compared to the other holding companies right now and is there a big point of difference?

Well, I think our digital-first nature and its advantages are really becoming clearer and clearer. I think everybody had strong growth rates coming out of the pandemic. Now that we’ve come out of the pandemic, for all practical purposes, you’re seeing them normalize back to much lower growth rates and us continue to separate out at a higher growth rate, particularly this year where there’s going to be an advocacy component as well.

S4 recently reduced its full-year earnings estimates and paused hiring. What are your thoughts about that?

Well, we’ve successfully hired several 1,000 people and yet we’ve kept our count-to-revenue ratio in check. In fact, it declined. So I think that it looks to me that, S4 was struggling to kind of find the right balance and keep that in check. Whereas in contrast, I think you look at what we’ve done, and we have grown. And we’ve been able to add the team as we needed to service the work. But we have managed to keep the count-to-revenue ratio in line. And that’s why we’re able to, I think, meet these rather bold projections for the year.

Where do you see Stagwell going? Where doy ou want to see the most growth?

Our goal is to continue to be the real challenger network against the majors. So, we have really grown significantly. If you look at the counts that might have started with four brands, like J&J, we’re up to 12 brands.

We’re looking to get into bigger global pitches as our network expands and grows so that we will become the ultimate digital-first challenger. You know, that’s our goal. And I think in addition, by mid-next year, we’ll be coming out with a series of products for the do-it-yourself marketer called the Stagwell marketing cloud. I think that will introduce another critical differentiation between us and the others.

Do you foresee any layoffs and ad spending cuts from clients?

We’re not really seeing that happening. I’m not saying it couldn’t happen. I think there’s been a very strong travel and entertainment season. I think what you had here that’s created some dislocation is that people were buying basically goods, and they weren’t able to buy services because they were at home, they didn’t go anywhere. And now people are buying services, travel, entertainment, all of those things in reducing purchases and goods.

So I think you’ll see some of those changes, then cutting CPG spending, but maybe increasing spending, balancing that out with spending and travel and other areas. So our travel business, for example, is back, our advocacy business is going to show strong growth as the political season heats up and we’re not really seeing clients cutting back right now. I don’t know, they may come back next year, but they seem to be pretty much on autopilot right now.

We’ve continued to add significant staff. Look, I think we’re a great place to come, I think showing the kind of growth and opportunity. And a great mix of client work here. So, there’s no hiring pause or freeze at this time.

By Keira Wingate. Published August 04, 2022. 

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Delivers Double-Digit 2Q 2022 Revenue Growth; Reiterates guidance driven by global media performance and continued digital acceleration
  • 2Q GAAP Revenue grew 221.1% and 21.2% on a Pro Forma basis; YTD Pro Forma growth of 26.0%
  • Pro-Forma Organic Net Revenue grew 16.0% in 2Q and 19.1% YTD
  • Net Income of $24.5M in 2Q and Diluted EPS of $0.08 per share
  • Net Income attributable to Stagwell of $10.5M in 2Q
  • Adjusted EBITDA of $111.3M in 2Q representing a 20.0% margin on Net Revenue
  • 57% of 2Q Net Revenue came from high-growth digital services
  • Reaffirming 2022 full-year organic net revenue growth outlook of 18%-22%

New York, NY, August 4, 2022 (NASDAQ: STGW) – Stagwell Inc. (“Stagwell”) today announced financial results for the three and six months ended June 30, 2022.

SECOND QUARTER AND YTD HIGHLIGHTS:
  • Second quarter revenue of $672.9 million, an increase of 221.1% versus the prior year period; YTD revenue of $1,315.8 million, an increase of 236.7% versus the prior year period.
  • Second quarter Pro Forma GAAP revenue growth of 21.2% versus the prior year period and 19.3% ex-Advocacy; YTD Pro Forma GAAP revenue growth of 26.0% versus the prior year period and 24.4% ex-Advocacy
  • Second quarter net revenue of $556.3 million, an increase of 205.9% versus the prior period; YTD net revenue of $1,083.0 million, an increase of 218.6% versus the prior year period.
  • Second quarter Pro Forma net revenue growth of 15.8% versus the prior year period and 14.6% ex-Advocacy; YTD Pro Forma net revenue growth of 19.1% versus the prior year period and 18.3% ex-Advocacy
  • Second quarter Pro Forma organic net revenue growth of 16.0% versus the prior year period and 14.8% ex-Advocacy; YTD Pro Forma organic net revenue growth of 19.6% versus the prior year period and 18.8% ex-Advocacy.
  • Second quarter net income of $24.5 million versus $18.7 million in the prior year period; YTD net income of $58.1 million versus $23.3 million in the prior year period.
  • Second quarter net income attributable to Stagwell Inc. common shareholders of $10.5 million versus $17.3 million in the prior year period; YTD net income attributable to Stagwell Inc. common shareholders of $23.1 million versus $21.7 million in the prior year period.
  • Second quarter adjusted EBITDA of $111.3 million, an increase of 187.5% versus the prior year period; YTD adjusted EBITDA of $212.7 million, an increase of 240.0% versus the prior year period.
  • Pro Forma adjusted EBITDA growth of 13.0% versus the prior period and 11.4% ex-Advocacy; YTD adjusted EBITDA growth of 22.0% versus the prior period and 20.5% ex-Advocacy.
  • Second quarter Adjusted EBITDA Margin of 20.0% of net revenue; YTD Adjusted EBITDA Margin of 19.6% of net revenue.
  • Net New Business wins totaled $31 million in the quarter.

 

“Stagwell is executing exactly as we said we would, and doing so profitably. We delivered significant organic net revenue growth of 16% in the second quarter, which has the toughest comparisons of the year. Our high-growth digital capabilities expanded to 57% of net revenue and grew 28% organically versus the prior year period. Due to our unique mix of digital and creative capabilities, clients now recognize Stagwell as a serious alternative to legacy incumbents – and we are now a regular contender in many of the largest global pitches,” said Mark Penn, Chairman and Chief Executive Officer of Stagwell. “Our disciplined financial management and strong cost controls allow us to maintain leading margins, even while making smart investments in our corporate infrastructure to scale the network. We are optimistic about the back half of the year as our world-class advocacy businesses prepare for a record cycle of US political advertising spend and our year-over-year comparisons ease. We remain very confident in our full-year guidance of 18-22% organic net revenue growth and $450-$480 million of adjusted EBITDA.”

Frank Lanuto, Chief Financial Officer, commented: “The Company reported strong second quarter results with GAAP revenue of $673 million, net revenue of $556 million and Adjusted EBITDA of $111 million. Pro forma organic net revenue increased 16% over the prior period and Adjusted EBITDA margins remained strong at 20% of net revenue as we remain diligent around cost controls. Our balance sheet is in a good position and should benefit as we head into the seasonally strong back half of the year when we expect cash flow to increase significantly.”

 

FINANCIAL OUTLOOK

2022 financial guidance is as follows:

  • Pro Forma Organic Net Revenue growth of 18% – 22%
  • Pro Forma Organic Net Revenue growth ex-Advocacy of 13% – 17%
  • Adjusted EBITDA of $450 million – $480 million, excluding the contribution from 2022 acquisitions
  • Pro Forma Free Cash Flow growth of approximately 30%
  • Guidance assumes no impact from foreign exchange, acquisitions or dispositions.

 

* The Company has excluded a quantitative reconciliation with respect to the Company’s 2022 guidance under the “unreasonable efforts” exception in Item 10(e)(1)(i)(B) of Regulation S-K. See “Non-GAAP Financial Measures” below for additional information.

 

CONFERENCE CALL

Management will host a video webcast and conference call on Thursday, August 4, 2022, at 8:30 a.m. (ET) to discuss results for Stagwell Inc. for the three and six months ended June 30, 2022.  The video webcast will be accessible at https://bit.ly/STGWEarningsQ2. An investor presentation has been posted on our website at www.stagwellglobal.com and may be referred to during the conference call.

A recording of the conference call will be accessible one hour after the call and available for ninety days at www.stagwellglobal.com.

 

STAGWELL INC.

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

 

BASIS OF PRESENTATION

The acquisition of MDC Partners (MDC) by Stagwell Marketing Group (SMG) was completed on August 2, 2021. The results of MDC are included within the Statements of Operations for the period beginning on the date of the acquisition through the end of the respective period presented and the results of SMG are included for the entirety of all periods presented.

 

NON-GAAP FINANCIAL MEASURES

In addition to its reported results, Stagwell Inc. has included in this earnings release certain financial results that the Securities and Exchange Commission (SEC) defines as “non-GAAP Financial Measures.”  Management believes that such non-GAAP financial measures, when read in conjunction with the Company’s reported results, can provide useful supplemental information for investors analyzing period to period comparisons of the Company’s results. Such non-GAAP financial measures include the following:

Pro Forma Results: The Pro Forma amounts presented for each period were prepared by combining the historical standalone statements of operations for each of legacy MDC and SMG. The unaudited pro forma results are provided for illustrative purposes only and do not purport to represent what the actual consolidated results of operations or consolidated financial condition would have been had the combination actually occurred on the date indicated, nor do they purport to project the future consolidated results of operations or consolidated financial condition for any future period or as of any future date. The Company has excluded a quantitative reconciliation of adjusted Pro Forma EBITDA to net income under the “unreasonable efforts” exception in Item 10(e)(1)(i)(B) of Regulation S-K.

(1) Organic Revenue: “Organic revenue growth” and “organic revenue decline” refer to the positive or negative results, respectively, of subtracting both the foreign exchange and acquisition (disposition) components from total revenue growth. The acquisition (disposition) component is calculated by aggregating prior period revenue for any acquired businesses, less the prior period revenue of any businesses that were disposed of during the current period. The organic revenue growth (decline) component reflects the constant currency impact of (a) the change in revenue of the partner firms that the Company has held throughout each of the comparable periods presented, and (b) “non-GAAP acquisitions (dispositions), net”. Non-GAAP acquisitions (dispositions), net consists of (i) for acquisitions during the current year, the revenue effect from such acquisition as if the acquisition had been owned during the equivalent period in the prior year and (ii) for acquisitions during the previous year, the revenue effect from such acquisitions as if they had been owned during that entire year (or same period as the current reportable period), taking into account their respective pre-acquisition revenues for the applicable periods, and (iii) for dispositions, the revenue effect from such disposition as if they had been disposed of during the equivalent period in the prior year.

(2) Net New Business: Estimate of annualized revenue for new wins less annualized revenue for losses incurred in the period.

(3) Adjusted EBITDA: defined as Net income excluding non-operating income or expense to achieve operating income, plus depreciation and amortization, stock-based compensation, deferred acquisition consideration adjustments, and other items. Other items include restructuring costs, acquisition-related expenses, and non-recurring items.

(4) Free Cash Flow:  defined as Adjusted EBITDA less capital expenditures, change in net working capital, cash taxes, interest, and distributions to minority interests, but excludes contingent M&A payments.

(5) Financial Guidance:  The Company provides guidance on a non-GAAP basis as it cannot predict certain elements which are included in reported GAAP results.

Included in this earnings release are tables reconciling reported Stagwell Inc. results to arrive at certain of these non-GAAP financial measures.

 

This press release contains forward-looking statements. Statements in this press release that are not historical facts, including without limitation the information under the heading “Financial Outlook” and statements about the Company’s beliefs and expectations, earnings (loss) guidance, recent business and economic trends, potential acquisitions, and estimates of amounts for redeemable noncontrolling interests and deferred acquisition consideration, constitute forward-looking statements. Words such as “estimates”, “expects”, “contemplates”, “will”, “anticipates”, “projects”, “plans”, “intends”, “believes”, “forecasts”, “may”, “should”, and variations of such words or similar expressions are intended to identify forward-looking statements. These statements are based on current plans, estimates and projections, and are subject to change based on a number of factors, including those outlined in this section.  Forward-looking statements speak only as of the date they are made, and the Company undertakes no obligation to update publicly any of them in light of new information or future events, if any.

 

Some of the factors that could materially and adversely affect our business, financial condition, results of operations and cash flows include, but are not limited to, the following:

  • risks associated with international, national and regional unfavorable economic conditions that could affect the Company or its clients;
  • the continued impact of the coronavirus pandemic (“COVID-19”), and evolving strains of COVID-19 on the economy and demand for the Company’s services, which may precipitate or exacerbate other risks and uncertainties;
  • an inability to realize expected benefits of the combination of the Company’s business with the business of MDC (the “Business Combination” and, together with the related transactions, the “Transactions”);
  • adverse tax consequences in connection with the Transactions for the Company, its operations and its shareholders, that may differ from the expectations of the Company, including that future changes in tax law, potential increases to corporate tax rates in the United States and disagreements with the tax authorities on the Company’s determination of value and computations of its attributes may result in increased tax costs;
  • the occurrence of material Canadian federal income tax (including material “emigration tax”) as a result of the Transactions;
  • the Company’s ability to attract new clients and retain existing clients;
  • the impact of a reduction in client spending and changes in client advertising, marketing and corporate communications requirements;
  • financial failure of the Company’s clients;
  • the Company’s ability to retain and attract key employees;
  • the Company’s ability to compete in the markets in which it operates;
  • the Company’s ability to achieve its cost saving initiatives;
  • the Company’s implementation of strategic initiatives;
  • the Company’s ability to remain in compliance with its debt agreements and the Company’s ability to finance its contingent payment obligations when due and payable, including but not limited to those relating to redeemable noncontrolling interests and deferred acquisition consideration;
  • the Company’s ability to manage its growth effectively, including the successful completion and integration of acquisitions which complement and expand the Company’s business capabilities;
  • the Company’s material weaknesses in internal control over financial reporting and its ability to establish and maintain an effective system of internal control over financial reporting;
  • the Company’s ability to protect client data from security incidents or cyberattacks;
  • economic disruptions resulting from war and other geopolitical tensions (such as the ongoing military conflict between Russia and Ukraine), terrorist activities and natural disasters;
  • stock price volatility; and
  • foreign currency fluctuations.

 

Investors should carefully consider these risk factors, other risk factors described herein, and the additional risk factors outlined in more detail in our 2021 Form 10-K, filed with the Securities and Exchange Commission (the “SEC”) on March 17, 2022, and accessible on the SEC’s website at www.sec.gov, under the caption “Risk Factors,” and in the Company’s other SEC filings.

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