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By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from The Harris Poll, a Stagwell agency.

Among the highlights of our weekly consumer sentiment tracking (fielded Jan. 6-8):

ECONOMIC WORRIES MODERATE:

Today, 84% of Americans are concerned about the economy and inflation – down 4 points from last week.

  • 81% worry about a potential U.S. recession (down 3 points)
  • 80% about U.S. crime rates (down 4 points)
  • 77% about political divisiveness (no change)
  • 72% about affording their living expenses (down 3 points)
  • 72% about the War on Ukraine (down 1 point)
  • 60% about a new COVID-19 variant (down 1 point)
  • 50% about losing their jobs (down 4 points)
IN-PERSON SHOPPERS RETURN:

Nearly half of Americans are looking for a bargain – and more are planning to shop in person this year versus last. Those are among the insights in our survey with DailyPay and Dollar Tree.

  • 44% are more likely to prioritize shopping for bargains in store compared to last year.
  • Overall, 67% of Americans plan to spend either the same or more in 2023 as they did in 2022 on retail purchases.
  • 73% plan to shop the same or more in person this year.
  • When it comes to Americans’ preferences regarding purchasing items in-store versus online: 81% prefer in-store for furniture, 69% in-store for home goods, 65% in-store for apparel, 65% in-store for sporting goods and 59% in-store for electronics.
NOT YOUR PARENTS’ RETIREMENT:

To most Americans, retirement is not their parents’ retirement. Rather than a destination, it’s become a new journey, based on our survey with Edward Jones and Age Wave.

  • 55% of pre-retirees and retirees ages 45 and older say that retirement today is best described as “a new chapter in life” versus the 27% who view it as “a time for relaxation.”
  • When asked how today’s retirees view their parents’ retirement, 42% said it was “a time for relaxation” and only 22% described it as “a new chapter in life.”
  • Half of retirees say they are “reinviting themselves in their retirement,” particularly women (53% versus men at 47%).
  • 72% say they are now “able to realize their hopes and dreams.”
  • At the same time, retirement isn’t without worries: Pre-retirees and retirees ages 45+ are worried about their physical health (49%), healthcare costs (34%), unexpected expenses (32%) and economic conditions (32%).
DRY JANUARY GROWS:

Dry January continues to grow in popularity – with better health and weight loss the prime motivators, according to our survey with Go Brewing.

  • 79% of Americans who consume alcohol said they considered participating in Dry January this year.
  • The top motivators include a desire to be healthier (52%), lose weight (35%) and the ability to focus better on personal or work goals (33%).

 

AIR TRAVEL TURBULENCE:

Southwest Airlines has some work to do to repair its reputation after cancelling flights during the busy holiday travel season, our survey with AdAge

  • 45% of Americans have a worse opinion of the airline since before the meltdown.
  • That dissatisfaction rises to 52% among people who have recently traveled with Southwest.
  • 41% of respondents say they are less likely to travel with Southwest now compared to before the mass cancellations
ICYMI:

In case you missed it, check out some of the thought-leadership and happenings around Stagwell making news:

  • Zillow CEO: Traditional offices are as outdated as typewriters. Employers need to adapt. (based on Harris Poll data)
  • Quick Quitting: A New Trend Among Deskless Workers?
  • Most employers would sack workers for improper social media posts: Poll
  • 2023 predictions for communicators (#2)

 

As always, if helpful, we would be happy to provide more info on any of these data or insights. Please do not hesitate to reach out.

 

Thank you.

 

 

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Originally Released On

PR Newswire

CONTACT:

Jason Reid
ir@stagwellglobal.com

NEW YORK, Jan. 6, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW) announced today that Chairman and CEO Mark Penn will present at the upcoming 25th Annual Needham Growth Conference on Wednesday, Jan. 11, 2022, from 2:15 to 2:55 PM ET. Penn will also be available for 1:1 investor meetings. To schedule a meeting, please reach out to ir@stagwellglobal.com.

Visit this page to view upcoming investor events and programming from Stagwell, and this page for the latest news and announcements from Stagwell.

About Stagwell

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

For more information on Stagwell, please visit www.stagwellglobal.com

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By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from The Harris Poll, a Stagwell agency. More from The Harris Poll is available at this link.

Among the highlights of wave 137 (fielded Oct. 7-Oct. 9) in our weekly consumer sentiment tracking:

  • JOB, COST-OF-LIVING WORRIES UP AGAIN: Today, 86% of Americans are concerned about the economy, inflation and jobs – moderating from last week. Yet worries about affording living expenses and losing a job are on the rise again.
    • 86% are concerned about the economy and inflation (down 4 points from last week)
    • 82% about a potential U.S. recession (down 4 points)
    • 81% about U.S. crime rates (down 1 point)
    • 73% about political divisiveness (down 1 point)
    • 73% about affording their living expenses (up 1 point)
    • 73% about the War on Ukraine (no change)
    • 57% about a new COVID-19 variant (down 2 points)
    • 48% about losing their jobs (up 3 points)
    • 47% about the Monkeypox outbreak (up 2 points)
  • GEN Z NOT BANKING ON SOCIAL SECURITY: Of the four generational groups currently in the working world, Gen Z is the least likely to depend on Social Security to fund their retirement – and the most likely to retire early. That’s according to the “Emerging From the COVID-19 Pandemic: Four Generations Prepare for Retirement” survey released this week with the Transamerica Center for Retirement Studies.
    • Gen Z workers (43%) are more likely than older generations to expect to retire before age 65 (versus 30% of all workers expecting to retire before age 65, 37% for Millennials, 24% for Gen X and 14% for Baby Boomers).
    • 67% of Gen Z workers are saving for retirement through employer-sponsored 401(k) or similar retirement plans or outside the workplace.
    • The median age at which Gen Z is starting to save – 19 years old – is much younger than the median starting age for Millennials (age 25), Gen X (30) and Boomers (35).
    • Among Gen Z and Millennials, 73% said they are concerned that Social Security will not be there when they are ready to retire.
    • That compares with 40% of Boomers who expect Social Security to be their primary source of retirement income.
    • Gen X workers have the least faith in Social Security, with 78% saying they are concerned that Social Security will not be there for them when they are ready to retire.
  • HIGH SCHOOLERS WANT MORE CAREER HELP: High school students across the country are frustrated with the lack of support they are receiving in preparing for a future career. Our survey with the Data Quality Campaign and Kentucky Student Voice Team found:
    • 54% say the pandemic has changed how they think about what they might do after graduation.
    • Only 35% say their school informed them of which postsecondary or career paths are available to them.
    • 80% of students agree they would feel more confident about their career path if they had better access to information to determine their options after graduation.
    • This lack of career preparation already is showing up in the workplace. Of Gen Z members who interned or started a job this past year, 49% say that they did not feel like their training and onboarding were done well.
    • 58% of interns also report feeling lost at work without anyone to reach for questions and support.
  • LESS THAN HALF OF VOTING AMERICA WATCHES TRADITIONAL TV: When it comes to reaching Americans this election season, less than half of voters (49%) have a traditional TV, according to a new HarrisX survey with Samba TV.
    • 1 in 4 of those who do still have traditional TV plan to cancel in the next six months.
    • Independents (42%) are the least likely to have traditional TVs.
    • Millennial and Gen Z voters are more than twice as likely to stream than they are to have a traditional linear subscriptions today. The gap is even wider for younger voters in battleground states.
    • Facebook remains the most used platform by registered voters nationally but has less of an impact in key battleground states.
    • Democrat voters are significantly more likely to use TikTok than Republicans nationally –with 37% of Democratic voters using it weekly compared with 27% of Republican voters.
  • MANY WOMEN STILL MISS DEADLY BREAST CANCER SIGNS: October is National Breast Cancer Awareness Month, and most women are unaware of the unusual symptoms of a particularly aggressive and deadly form of the disease, according to our survey with The Ohio State University Comprehensive Cancer Center.
    • The good news: 78% of women recognize a lump in the breast as a sign of breast cancer.
    • However, less than half of women would flag redness of the breast (44%), pitting/thickening of the skin (44%) or one breast feeling warmer or heavier than the other (34%) as possible symptoms of breast cancer – specifically the rare and highly aggressive form of the disease known as inflammatory breast cancer.
  • ICYMI: In case you missed it, check out some of the thought-leadership and happenings around Stagwell making news:
  • How A.I. Could Help You Craft The Perfect Media Pitch
  • Should brands be mimicking political advertising methods to attract consumers?
  • How SKDK Sees the Midterm Media Landscape

As always, if helpful, we would be happy to provide more info on any of these data or insights. Please do not hesitate to reach out.

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Originally Released On

PR Newswire

CONTACT:

Michaela Pewarski
Stagwell
ir@stagwellglobal.com 

Challenger marketing services network will report financial results for the three months ended Sept. 30, 2022 

NEW YORK – Oct. 7, 2022 – Stagwell, the challenger network built to transform marketing, today announced it will report financial results for the three months ended Sept. 30, 2022, on Thursday, Nov. 3, before market open.  

Stagwell will host a webcast to review those results the same day at 8:30 a.m. ET. To register and view the webcast, visit this link.  

A replay of the webcast will be available following the event on Stagwell’s investor website: https://www.stagwellglobal.com/investors/  

About Stagwell Inc. 

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com. 

IR Contact: 

Michaela Pewarski 
ir@stagwellglobal.com    
646-429-1812 

PR Contact: 

Beth Sidhu 
pr@stagwellglobal.com   
202-423-4414 

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CONTACTS

PR Contact
Beth Sidhu
pr@stagwellglobal.com
202-423-4414

 

IR Contact

Michaela Pewarski

ir@stagwellglobal.com
646-429-1812

New York – Sept. 15, 2022 – Stagwell (NASDAQ: STGW) announced today that Chairman and CEO Mark Penn will present at the upcoming Sidoti Small-Cap Virtual Conference on Thursday, September 22, 2022 at 10:45 AM ET. Penn will be available for 1:1 investor meetings. To schedule a meeting, please reach out to ir@stagwellglobal.com.  

Visit this page to view upcoming investor events and programming from Stagwell.

About Stagwell 

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com. 

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CONTACTS

PR Contact
Beth Sidhu
pr@stagwellglobal.com
202-423-4414

 

IR Contact

Michaela Pewarski

ir@stagwellglobal.com
646-429-1812

New York – Aug. 25, 2022– Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, announced today that Chairman and CEO Mark Penn,  will join a fireside chat at Citi’s 2022 Global Technology Conference on Thursday, Sept. 8, from 2:30-3:10 p.m. EDT. For more information, visit this link.  

Penn will also be available for 1:1 investor meetings. To inquire about a meeting, please reach out to ir@stagwellglobal.com.   

About Stagwell  

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.  

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CONTACTS

PR Contact
Beth Sidhu
pr@stagwellglobal.com
202-423-4414

 

IR Contact

Michaela Pewarski

ir@stagwellglobal.com
646-429-1812

New York – Aug. 23, 2022 – Stagwell (NASDAQ: STGW) announced today that Chairman and CEO Mark Penn will attend the upcoming Benchmark Company 2022 Consumer/Media/Entertainment Conference in New York on Wednesday, Sept. 7, 2022. Penn will be available for 1:1 investor meetings. To schedule a meeting, please reach out to ir@stagwellglobal.com.   

About Stagwell  

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.  

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pr@stagwellglobal.com
202-423-4414

 

IR Contact

Michaela Pewarski

ir@stagwellglobal.com
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NEW YORK, Aug. 19, 2022 /PRNewswire/ — Stagwell Inc. (the “Company”) announced today the grant of equity inducement awards of Class A common stock to three new employees in connection with their joining the Company. The Company granted a total of 27,974 shares of restricted stock. The grants are effective August 17, 2022, and will each vest in two installments, with one-third vesting on the second anniversary of the grant date and two-thirds vesting on the third anniversary of the grant date. The Company granted these awards as a material inducement to employment in accordance with Nasdaq Listing Rule 5635(c)(4).   

For more information on Stagwell, please visit www.stagwellglobal.com

About Stagwell

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

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By

Alison Weissbrot
Editor, Campaign US
This piece originally appeared in Campaign US

 

 

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The holding company grew 16% organically in Q2 thanks largely to digital services and integration between creative and media.

Stagwell is further integrating media into its creative agencies as the new holding company kid on the block looks to sustain growth over legacy industry peers.

On its second quarter 2022 earnings call on Thursday, Stagwell leadership spoke about a growth in integrated client opportunities across the network, specifically in accessing media and digital services through its creative agencies.

As a result, CFO Frank Lanuto disclosed that the holding company – formally created one year ago by the combination of Stagwell Marketing Group Holdings and MDC Partners – has reorganized its reporting segments “to more closely bring together media and creative.”

Stagwell will shift creative agencies Crispin Porter + Bogusky, Forsman & Bodenfors, Observatory and Vitro under the Stagwell Media Network. Observatory CEO Jae Goodman stepped down from his role shortly before the change. 

Additionally, the holding company is standing up Stagwell Media Studio capabilities in all of its creative agencies, allowing them to tap into the network’s media capabilities more easily and at scale.

Stagwell’s other creative agencies are split across different networks at the holding company that aim to bring digital closer to creative. 72andSunny, for instance, is part of the Constellation Network, which includes digital agency Instrument and research company The Harris Poll. The Doner Partners Network combines the creative agency with PR and influencer marketing shops such as Veritas and HL Group. 

“After years of procurement separating media from creative, the demands of the digital world are bringing them together again and we are responding to these trends,” CEO Mark Penn told investors on the earnings call.

The Stagwell Media Network, which launched one year ago and includes agencies Assembly and ForwardPMX, grew 28% in Q2 to $36 million, thanks in part to a few $10 million-plus contract wins.

Performance media and data, which makes up 19% of Stagwell’s business, grew 17% organically year over year. Digital services grew 37% organically year over year and contributed to 57% of net revenues in the quarter.

Strong performance in the media business is driving growth in pure creative services, which are growing inline with GDP at 3% to 5% annually. Integrated assignments, on the other hand, are growing 10% to 15% year over year, Penn said.

“That is a way to spearhead the growth of creative: integrate it more closely with [media] and consumer online experiences,” he added.

Overall Stagwell grew 16% organically in Q2, bringing in $556 million in net revenue. That’s on top of 29% growth in Q2 2021, bringing its “two-year growth stack” to 45%, Penn said.

As Stagwell leans into integration, its average client size grew 30% year over year, from $4.5 million to $6 million, the result of a “land and expand” strategy that is helping extend its services with existing clients. Johnson & Johnson, for instance, grew its remit with Stagwell from four to 12 brands over the past year. Stagwell’s top 25 clients work on average with five agencies across the network.

“We’re seeing a spillover effect,” Penn said. “People are also pitching more jointly across services, which, two or three years ago, they didn’t do at all.”

Unlike its legacy peers in the category which increased their projections, Stagwell reaffirmed its outlook for the quarter, projecting 18% to 22% organic growth for the year.

No recession here

Amid concerns about inflation and an impending recession, and a slowdown in the ad businesses of the largest tech platforms, Penn said Stagwell is seeing strong appetite from clients and “a flood of new business pitches.”

The holding company is also benefiting from the travel industry rebound this summer.  Business with travel brands nearly doubled in Q2, contributing to growth in the media network.

“We’re seeing a very strong travel and entertainment summer rebound and what looks like it’s going to be a market competitive holiday season,” Penn said. “If and when I see something different, I’ll report it. It’s just not what we’re seeing in terms of how clients are acting.”

Penn pointed to more competition in the media space, from players such as TikTok and Netflix, as a contributor to Big Tech’s slowing ad businesses.

“People have more than two choices now in their placements,” he said. “The market will be increasingly spread out and harder to read.”

But if the economy does take a turn for the worse, Penn said Stagwell’s focus on digital and performance media will insulate it from client cutbacks.

“It’s less likely that companies are going to cut revenue producing media,” he said.

 

By Alison Weissbrot. Published August 04,2022

 

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Reporter, Ad Age
This piece originally appeared in Ad Age

 

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Plus, Crispin Porter Bogusky, Forsman Bodenfors, Observatory, and Vitro will Join Stagwell’s media network

Stagwell Inc. posted double-digit second-quarter organic revenue growth and maintained its annual forecast as the holding company plans to further mix its creative and media capabilities.

“After years of procurement separating media from creative, the demands of the digital world are bringing them together again, and we are responding to this trend,” Stagwell CEO Mark Penn said on the company’s quarterly conference call. “These new kinds of media and creative and commerce hybrid accounts are helping fuel 33% growth in the media capability.”

The plan to bring Stagwell’s capabilities closer together includes having creative agencies Crispin Porter Bogusky, Forsman Bodenfors, Observatory, and Vitro join Stagwell’s media network to help expand the network’s “creative breadth.”

Read more: Stagwell CEO Mark Penn on its media approach, competition and outlook

Stagwell’s second-quarter organic net revenue rose 16%. The results were calculated on a pro forma basis, as if the August 2021 acquisition of MDC Partners by Stagwell Marketing Group had been completed on Jan. 1, 2020.

Unlike Publicis, Omnicom, and Interpublic Group of Cos. which raised their annual forecast estimates for the year, Stagwell has kept its guidance the same as last quarter. The holding company still predicts 18% to 22% net revenue organic growth in 2022.

“While we continue to perform ahead of plan, we’re taking a prudent approach to full-year guidance while incumbents have minimally raised outlooks to 6 or 7% growth we are reaffirming our already strong outlook for the year,” Penn said on the call.

Despite economic issues, Penn says he has seen a “healthy pitch market” this year.

“After the rush of new business going into the beginning of the year, we saw a slight low then in pitches butut when we got back from Cannes we really saw a flood of new pitches,” Penn said. “We’re now up for a raft of very significant $10 million pitches which are due between now and fall or late fall to be resolved. So we are seeing here a very healthy pitch market. Had I not seen that resumption, I might have been concerned, but what I really saw was a flood of those things.”

 

Net revenue was $556.3 million. Digital services accounted for 57% of net revenue in the quarter and grew 28% on an organic basis, Stagwell reported. The media network, which includes agencies Gale and Assembly, posted 28.1% organic net revenue growth. Stagwell’s communication segment, which includes firms such as Targeted Victory and Allison+Partners, posted 27.9% organic net revenue growth.

Observatory recently named a new CEO and president following the departure of its founder Jae Goodman. Penn also announced the creation of what he called Stagwell Media Studio to help its integrated agencies “bring media capabilities in-house.”

“These moves will enable all Stawell agencies to offer different flavors of connected offerings, doing advertising and media to a broad mix of clients.”

As has become custom over the past few earnings calls, Stagwell released a trailer-like version of its earnings.

Shares of Stagwell were down 6.7% in late morning trading.

Stagwell is the fourth holding company to release its earnings for the quarter. Last month, Publicis Groupe reported 10.3% organic revenue growth and IPG reported 7.9% organic net revenue growth compared to the year-earlier quarter. Omnicom Group reported an 11.3% increase in second-quarter organic revenue. Dentsu Group will release its results on Aug 10.

While Stagwell’s video conference call ran smoothly as usual at one point noise could be heard off screen. Later on the call Michaela Pewarski, Stagwell’s VP of investor relations, apologized for the background noise that was apparently caused by window washers.

“I just wanted to apologize for the background noise from the window washers here at One World Trade, we’ll definitely clear our schedule with them beforehand next time,” she said.

By Brian Bonilla. Published on August 04, 2022. 

 

 

 

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