Originally Released On

PRNewswire

CONTACT:

Stagwell PR Contact
Beth Sidhu
pr@stagwellglobal.com 

Stagwell IR Contact
Ben Allanson
ir@stagwellglobal.com 

Allison PR Contact
Kate Lynch
kate.lynch@allisonworldwide.com 








Creative collective will bolster multichannel brand storytelling and creative production capabilities at Allison

NEW YORK and LONDON, Feb. 22, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced it has acquired Sidekick, an award-winning collective of specialist agencies focused on experiential, digital storytelling, and branded content. Sidekick will join Allison, a global marketing and communications consultancy within Stagwell.

“Sidekick is at the forefront of storytelling and will be an essential part of the challenger marketing network we are building in Europe,” said Mark Penn, Chairman and CEO, Stagwell. “As we embark on our next chapter in Europe, I’m excited to welcome Duncan and Ollie to our network and see Allison continue to transform its content innovation capabilities.”

The addition of Sidekick will further expand Allison’s footprint in Europe and introduce capabilities in the market that are critical for a new era of integrated brand storytelling. It adds tremendous synergies to Allison’s existing core competencies of strategic communications, influencer marketing, digital, performance marketing and data analytics. 

“After a successful period of collaboration with the Sidekick team, we are delighted to have them officially join the Allison family.  The organisation that the Sidekick founders have built together with their colleagues delivers an impressive suite of services that complements those already offered by Allison and leads with a strong and supportive culture that aligns with our own,” said Scott Allison, Global Chairman of Allison.  He added, “As we continue to expand our operations throughout Europe, Sidekick will form an integral part of this growth story.”

The Sidekick Group launched back in 2021 when experiential agency Kreate and content agency Many Makers came together to form a strategic arm of the business, capitalising its collective expertise on behalf of clients.  Kreate delivers ‘real-world’ activations for clients, specialising in brand experience and live events.  Many Makers is a video and brand content agency that uses digital storytelling including social media, video production, gamification and AR/VR content on behalf of the wider group.

Sidekick Co-founders Duncan McCaslin and Ollie Burgoyne will remain as Managing Directors of their respective teams and both will join Allison’s European management team.  Directors William Howe and Stephen Bradley will also move across in their current roles.  No other staffing changes are planned.

“The acquisition represents a significant leap forward in the growth of Sidekick and our people. Having seen our collective teams work successfully together over the last year or so, we knew that joining with Allison and Stagwell was the logical next step. We see this as the perfect time to combine forces, further enhancing our collective capabilities and ensuring that we continue to deliver outstanding results for our clients,” said Duncan McCaslin, MD of Sidekick and Kreate.

“This is an extremely exciting next step for Sidekick. Having worked alongside the team at Allison for the last two years, we quickly realised that we share the same vision and values.  I can’t wait for our teams to work as one and to be a part of the exciting growth plans that Scott and team have in place,” added Ollie Burgoyne, MD of Sidekick and Many Makers.

This acquisition comes amid a significant European acceleration at Stagwell, which has in recent months appointed James Townsend as CEO, EMEA, and launched a regional hub at the Blue Fin Building in London to connect its 15+ agencies and over 1900 employees within the region.

Sidekick is Stagwell’s second acquisition of the year, following the purchase of Team Epiphany, a culturalist creative agency connecting brands to multicultural consumers, in January 2024.

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com

About Allison
Allison is a global integrated marketing and communications consultancy dedicated to driving growth, innovation, and positive change for clients, colleagues, and communities. With a diverse range of expertise and a forward-looking mindset, Allison delivers game-changing results that make a lasting impact. Allison is owned by Stagwell (NASDAQ: STGW), one of the fastest growing and most influential marketing and communications networks in the world. Agency partners leverage Stagwell’s technology, data analytics, insights and strategic consulting solutions to drive measurable results and optimize return on marketing investment for more than 1,700 clients worldwide. Learn more at www.allisonworldwide.com  

Stagwell PR Contact
Beth Sidhu
pr@stagwellglobal.com 

Stagwell IR Contact
Ben Allanson
ir@stagwellglobal.com 

Allison PR Contact
Kate Lynch
kate.lynch@allisonworldwide.com 

Related

Articles

Post Thumbnail
Post Thumbnail
Post Thumbnail

Newsletter

Sign Up

Originally Released On

PRNewswire

CONTACT:

Sarah Arvizo
pr@stagwellglobal.com 



Team Epiphany brings influence, experiential, and multi-cultural marketing capabilities to the Constellation network

NEW YORK, Jan. 5, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has acquired Team Epiphany, a consumer marketing agency specializing in cultural relevance, experiential, progressive multi-cultural marketing, and influencer integration. Team Epiphany joins Stagwell’s Constellation network, further widening its bench of world-class culture-shaping agencies, which include 72andSunny, Instrument, and The Harris Poll, among others.

Coltrane Curtis and Lisa Chu; Credit: Andrew van Tilborgh

Launched in 2004, Team Epiphany pioneered influencer marketing as a term before Twitter or Instagram even existed. Through the power of business-proven personal relationships and integrated creative, strategy and design capabilities, award-winning agency Team Epiphany makes magic happen for clients such as Airbnb, American Express, Coca-Cola, LEGO, HBO (MAX), Campari, Amazon and many more.

Team Epiphany is led by Founder and Managing Partner Coltrane Curtis and Managing Partner Lisa Chu, who oversee a team of 100 across their New York headquarters, and Los Angeles and Miami offices. The agency’s capabilities are exemplified in its past work for:

  • AMERICAN EXPRESS – For the past five years American Express has enlisted Team Epiphany to create domestic strategies, execute live experiences, and produce engaging content that delivers business results and earned impact within targeted communities. This work is best exemplified by the AMEX “100 for 100” Program (which invested $2.5 million into Black female entrepreneurs) and multiple collaborative activations and content initiatives with celebrity entrepreneurs such as Elaine Welteroth and Issa Rae.
  • HBO (MAX) – Team Epiphany has been HBO’s partner for multicultural programming for more than a decade, executing over 80 marketing programs across its most iconic series, including the audience initiative Scene in Black, and campaigns for “Ballers” and “Insecure.” Notably, Team Epiphany’s work on “Insecure” resulted in unprecedented in-show integrations as well as a strategic partnership with Issa Rae’s HOORAE Media, announced in 2023.
  • Heineken – 15 years ago, Team Epiphany and Heineken charted a new approach to brand collaborations for the beer/spirits industry, which is still used today. Team Epiphany’s award-winning #Heineken100 program used the brand’s distinct iconography to co-create products with 40+ partners (including A Bathing Ape, TUMI, and KITH) and seeded them to global influentials – an initiative that ran for 10 consecutive years.
  • LEGO – Since 2019, Team Epiphany has partnered with The LEGO Group on a myriad of strategy, influencer, and experiential projects. A highlight of these projects was the launch (and subsequent expansion) of the innovative LEGO® Center for Creative Flow experiential series. This adults-focused series encourages free-flowing expression and mindfulness through an exclusive LEGO build moment paired with awe-inspiring and immersive elements.

“People tend to see Team Epiphany and want to compartmentalize its offerings into ‘multi-cultural’ or ‘experiential,’ but when I met the team, it became clear to me that their deep appreciation and mastery of culture is an essential ingredient for contemporary brands focused on forward-looking growth,” said Justin Lewis, chair, Constellation. “I’m excited to welcome Coltrane, Lisa, and the entire team to the network.”

“We’re excited to become a part of Stagwell and its Constellation network, a company that shares our values and looks to further Team Epiphany’s longstanding commitment to aspirational marketing, embracing culture and impacting communities of influence through our work,” said Coltrane Curtis, founder and managing partner of Team Epiphany. “As the agency celebrates its 20th anniversary, it was important to partner with an industry-leading company that believes in the growth and evolution of what Team Epiphany will become in the future while embracing our award-winning capabilities of today.”

Team Epiphany marks Stagwell’s first acquisition of the year following an acquisitive 2023 cycle with Movers+Shakers in November, Left Field Labs in October, Tinsel Experiential Design in July, and In the Companies of Huskies in April.

For more information about Team Epiphany, please visit TeamEpiphany.com and follow along on social @TeamEpiphany on Instagram and Linkedin.

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

About Constellation 
Constellation is a formation of best-in-class agencies within Stagwell (NASDAQ: STGW) across marketing services from data, insights, creativity, technology, and experiential that deploys itself to seize clients’ biggest opportunities and solve their toughest business problems at scale. The collective includes: 72andSunny, Brand Citizens, Colle McVoy, Hunter, Instrument, Jemini, Left Field Labs, Movers+Shakers, Redscout, TEAM Enterprises, Team Epiphany, The Harris Poll, and Tinsel Experiential Design.

About Team Epiphany
TEAM EPIPHANY is the award-winning, BIPOC-founded and operated, culture-first marketing agency specializing in experiential, brand strategy + positioning, influencer integration and PR amplification. Born in 2004, before the advent of Twitter and Instagram, Team Epiphany is the original influencer marketing agency celebrating 20 years of business. With 100+ employees and offices in New York City, Los Angeles, and Miami – Team Epiphany is one of the industry’s most reputable, trusted and culturally-connected agencies with a formidable client roster that includes American Express, Airbnb, Coca-Cola, HBO MAX, Campari, Amazon Studios, Peacock, LEGO and many more.

CONTACT: 
Sarah Arvizo
pr@stagwellglobal.com 

Related

Articles

Post Thumbnail
Post Thumbnail
Post Thumbnail

Newsletter

Sign Up

Originally Released On

PR Newswire

CONTACT:

Sarah Arvizo
pr@stagwellglobal.com












Social-First Agency Driving Brand Awareness and Equity with Gen Z and Millennials Joins Constellation Network

NEW YORK, Nov. 2, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has acquired Movers+Shakers, the award-winning disruptive creative agency connecting brands to culture. The agency will join Stagwell’s Constellation network of agencies, which includes 72andSunny, Instrument, The Harris Poll, and others. Dubbed, “The TikTok whisperers,” Movers+Shakers has quickly become the go-to agency for brands looking to push into new frontiers via mainstream and emerging social media platforms, with 250 billion campaign views to date. New business momentum includes 21 new clients in 2023, including being named social media and culture agency of record for Tinder, and creative and culture agency of record for Elemis.


“With their fluency of platforms, the team at Movers+Shakers has proven itself to be the foremost authority when it comes to helping brands create cultural relevance with Gen Z and millennials,” said Justin Lewis, chair, Constellation. “Their penchant for innovation goes hand in hand with our challenger mindset, and will be a boon for those clients eager to create influence and awareness among today’s social-first consumers.”

Recognized as one of the Most Innovative Companies in the World by Fast Company, two-time #1 Fastest-Growing Agency by Adweek, and three-time Best Small Agency by Ad Age, Movers+Shakers has a track record of spurring significant sales growth and equity for brands. Employees and clients unite around the agency’s mission to “Spread joy.”

By connecting brands to culture, Movers+Shakers drives growth for clients across CPG, beauty, retail, entertainment, fashion, toys, and technology, including:

  • e.l.f. – Over the course of four years, Movers+Shakers has helped e.l.f. rise from #8 to #1 favorite beauty brand among teens and achieve 19 consecutive quarters of net sales growth. Their drumbeat of disruptive campaigns includes the #eyeslipsface challenge (the most viral campaign in TikTok history) and iconic brand collaborations with Chipotle, Dunkin, and American Eagle.
  • Neutrogena – Since 2020, Movers+Shakers has helped Neutrogena earn credibility and equity with Millennial and Gen Z consumers, through innovative social-first campaigns and content. Successes include the launch of Neutrogena’s SkinU platform across social, experiential, and retail; as well as the socially native “Hydro House” reality show (300M+ total views and 2.4M+ total likes)!
  • Netflix – Movers+Shakers helped propel viewership and conversation for Netflix titles. For example, the agency created the first-ever TikTok-native movie trailers, helping propel “Red Notice” to become the #1 most-watched Netflix movie of all time. And Netflix and Movers+Shakers pioneered the first live TikTok takeover on a Times Square Billboard, driving buzz for romcom “Your Place or Mine.”

“Joining Stagwell allows us to drive brand transformation on an even bigger scale,” said Evan Horowitz, CEO and co-founder, Movers+Shakers. “Clients are inviting us to help them in a global capacity, as well as with connected capabilities like media, experiential, data, and commerce. We chose Stagwell because we are excited to partner with its like-minded, disruptive agencies.”

The agency’s leadership continues unchanged, with Horowitz and Co-Founder and Chief Creative Officer Geoffrey Goldberg at the helm.

Movers+Shakers marks Stagwell’s fourth acquisition of the year, following Left Field Labs in in October, Tinsel Experiential Design in July, and In the Companies of Huskies in April.  Madison Alley Global Ventures served as exclusive strategic M&A advisor to Movers+Shakers.

Terms of the deal were not disclosed.

About Stagwell

Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

About Constellation

Constellation is a formation of best-in-class agencies within Stagwell (NASDAQ: STGW) across professional services from data, insights, PR, creativity, technology, and experiential that unlocks growth for ambitious brands. The collective includes: 72andSunny, Brand Citizens, Colle McVoy, The Harris Poll, Hunter PR, Instrument, Jemini, Left Field Labs, Redscout, TEAM Enterprises and Tinsel. For more information, visit constellation-network.com.

About Movers+Shakers

Meet creative powerhouse Movers+Shakers, an agency that creates culturally-relevant brands in a socially-native world. With 250+ billion views across its social campaigns, the agency pushes clients into tomorrow — whether that’s reinventing playbooks for mainstream platforms or pioneering success on emerging platforms. Clients include e.l.f., Unilever, Target, Hasbro, lululemon, and Netflix.

The company was founded in 2016 when Broadway performer and director Geoffrey Goldberg posted a musical video on Facebook that garnered 30k views overnight. Marketing expert and Harvard MBA Evan Horowitz saw the potential for Geoffrey’s genius storytelling to drive cultural relevance for brands. They created a partnership that became the #1 fastest-growing agency in the US, even though neither founder had ever before worked at an agency. Learn more at www.MoversShakers.co.

Media Contact
Sarah Arvizo
pr@stagwellglobal.com 

Related

Articles

Post Thumbnail
Post Thumbnail
Post Thumbnail

Newsletter

Sign Up

Originally Released On

PRNewswire

CONTACT:

Sarah Arvizo
pr@stagwellglobal.com 

Left Field Labs Joins Constellation Network, Brings New Bench of ‘Human-Centric’ AI Solutions   

NEW YORK, Oct. 12, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has acquired Left Field Labs (Left Field), a digital agency inventing at the intersection of technology and human-centric design. Left Field has spent over 15 years building a comprehensive digital offering and joins Stagwell’s Constellation Network to help guide clients in designing and implementing responsibly designed AI systems, digital transformation initiatives, and immersive consumer experiences.  

Left Field will amplify the Constellation network’s offering with end-to-end services encompassing strategic innovation, user experience design, adept prototyping, and cutting-edge technological engineering. Left Field partners with industry pioneers like Google, Meta, Amazon, Uber, and Cisco.  

“Left Field has spent 15 years crafting experiences that never existed before, with an exemplary track record of steadily innovating with AI and building what’s next with partners like Hasbro, Unity, and DataRobot,” stated Mark Penn, chairman and CEO, Stagwell. “We’re pleased to welcome Left Field as an integral part of our long-term growth strategy, helping us lead AI -based digital transformation in marketing.” 

As part of the Constellation network, Left Field will launch an expansive suite of offerings that seamlessly weave together AI, digital transformation, and immersive experiences to help companies foster organizational growth and enterprise-wide change. These offerings will guide clients in harnessing AI capabilities adeptly while maintaining enterprise security; transforming product strategy; and creating solutions that enhance workflow efficiencies.  

Left Field is resolute in its mission to not just anticipate the future of digital experiences, but to actively shape them, heralding an era of transformative synergy and boundless innovation. Notable client engagements include:  

  • Responsible AI for Enterprise: For a major technology company, harnessing AI to automate existing internal processes. 
  • Experience Design in Automotive: Concepting, prototyping, and rapid consumer testing to reimagine the driver and passenger UX for the Ford Mach-E, resulting in a foundational set of features and interactions for the in-car OS: Sync 4.0.   
  • Harnessing 5G in Telecommunications: Serving as Verizon’s innovation partner to help define, communicate, and commercialize the telecom’s emerging technologies. Through concerted collaborative workshops, experiential design, VR prototypes, and 3D city design and creation, Left Field seeks the most beneficial strategies to harness 5G and telecommunications, fostering advancements that stand to reshape our connected future positively and productively.  

“As part of Stagwell and as an innovation partner for Constellation, we will pioneer an era of transformation that champions responsibility, fosters evolution, and puts humanity at its core. Our commitment is clear — a future that’s profoundly human in every digital stride we take,” said Sarah Mehler, CEO, Left Field Labs.

“Left Field blends digital, immersive, and emerging technology to solve complex business problems and does not compromise on the human-centric nature of its work,” said Justin Lewis, chair, Constellation. “Together we can be co-creators of the positively disruptive products and services that will guide brands over the next decade while continuing to drive the purpose-filled work that defines our network.”  

This is Stagwell’s third acquisition of 2023, following digital creative agency In the Company of Huskies in April, which joined the Forsman & Bodenfors collective, and Tinsel Experiential Design in July, part of the Constellation Network.  

Terms of the deal were not disclosed.   

About Left Field Labs  
Left Field Labs is a digital agency dedicated to solving our common challenges through uncommon creativity. Our team of over 100 designers, developers, and strategists has launched hundreds of digital products and experiences – from VR and websites to apps and experiential installations – for clients, such as Google, Discovery, Android, Estée Lauder, Uber, and Disney.  

About Constellation Network  
Constellation is a formation of best-in-class agencies within Stagwell (NASDAQ: STGW) across marketing services from data, insights, creativity, technology, and experiential that deploys itself to seize clients’ biggest opportunities and solve their toughest business problems at scale. The collective includes: 72andSunny, Brand Citizens, The Harris Poll, Hecho Studios, Instrument, Redscout and TEAM Enterprises.  

About Stagwell Inc.  
Stagwell (NASDAQ:  STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.  

Media Contact:
Sarah Arvizo
pr@stagwellglobal.com 

Related

Articles

Post Thumbnail
Post Thumbnail
Post Thumbnail

Newsletter

Sign Up

Originally Released On

PR Newswire

CONTACT:

U.S.- Sarah Arvizo

pr@stagwellglobal.com 

Brazil- Laize Lima

lmlima@cpbgroup.com 


Digital Transformation Partner Adds Market Capabilities in App Development, Artificial Intelligence, and Data Analytics

NEW YORK and SAO PAULO, Aug. 7, 2023 /PRNewswire/ — Stagwell, the challenger network built to transform marketing, has added Qintess, a global technology company with deep roots in Brazil specializing in digital transformation, to its Global Affiliate Network of agency partners. Qintess brings its experience in digital business transformation with more than 2,000 clients from different sectors served in Latin America, the U.S. and EMEA, fusing together strategy, design innovation and technology expertise, with specialization in customer experience, agile automation, apps development, systems modernization, decision science, and data analytics. Qintess is the latest step Stagwell has taken to expand its presence in Latin America, including naming Sao Paulo the company’s LATAM hub.

“Stagwell is very focused on expanding its operations in Brazil and Latin America, a point our Chairman and CEO Mark Penn reinforced at our regional summit in May,” said Vinicius Reis, president, Stagwell Brazil. “This partnership with Qintess is another step forward for Stagwell’s growth in LATAM – especially as it builds upon its digital transformation and emerging technologies capabilities – and the future we’re looking for as a global player.”

“We have innovative solutions to make marketing and advertising even more efficient and more compelling for our customers’ businesses, and look forward to our partnership with Stagwell – another important step in our expansion strategy – to help bolster their clients’ work in the region and beyond,” said Nana Baffour, CEO & Chief Culture Officer, Qintess.

Qintess will benefit from Stagwell’s 4,000+ global client relationships and agency presence worldwide, as well as the technology tools of the Stagwell Marketing Cloud, a suite of proprietary SaaS technologies for marketers.

Qintess is the eighth company operating in Brazil and Latin America to join the Stagwell Affiliate program, which powers agile global solutions for clients, enhancing Stagwell’s market presence with in-region resources and talent to support client goals. In less than two years, Stagwell has formed partnerships with nearly 80 affiliates in APAC, EMEA, LATAM and North America, extending Stagwell’s global operational reach to 98 countries.

About Qintess
Qintess is a digital transformation specialist that combines strategy, design, and technology expertise to develop innovative solutions aligned with the best ESG practices. With a portfolio focused on customer experience, agile automation, apps development, systems modernization, decision science, and data analytics, Qintess solutions allow companies to operate quickly, flexibly, and sustainably, keeping up with the changes of a constantly evolving market. With approximately 3,000 employees, Qintess is present in Brazil, Chile, Colombia, the United States, the United Kingdom, and Portugal.

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Media Contacts
U.S. – Sarah Arvizo
pr@stagwellglobal.com

Brazil – Laize Lima
lmlima@cpbgroup.com

SOURCE Stagwell Inc.

Related

Articles

Post Thumbnail
Post Thumbnail
Post Thumbnail

Newsletter

Sign Up

Originally Released On

PR Newswire

CONTACT:

Sarah Arvizo

pr@stagwellglobal.com 


Women and Minority-Led Business Grew Tenfold in the Last Three Years

NEW YORK, July 18, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has acquired Tinsel Experiential Design (Tinsel), a marketing and design studio focused on immersive customer experiences and experiential engagement. Tinsel joins Stagwell’s Constellation Network of agencies, complementing TEAM Enterprises with creative resources and integrated production capabilities to take on larger-scope projects.



“One of the main reasons we looked at Tinsel to begin with was the culture of humanity, collaboration, and creativity that shapes and guides the organization on a daily basis, making space for big ideas that have earned the agency a reputation for cutting-edge, avant garde design and creative concepts,” said Justin Lewis, chair, Constellation Network. “This approach combined with their expertise in the physical part of brand building were the perfect blend for Constellation and the Stagwell network.”

 Tinsel, whose clients include Sony Music Entertainment, GitHub, Pfizer, and Uber, also brings environmental design, 3D renderings, and conference and corporate events experience, with special expertise in the B2B technology space.

“As the champions of experiential marketing within Stagwell, it’s exciting to see Tinsel join the mix. The story of the three female founders – a unique blend of backgrounds, pure tenacity, and a touch of grace – is inspiring,” said Dan Gregory, CEO, TEAM Enterprises. “Tinsel’s distinct style and knack for creative problem-solving, especially in the B2B space, has us amped for the network. With Tinsel, Stagwell is all-in on expanding experiential offerings to clients.”

“This milestone is a testament to the team’s consistent high caliber of work, and we’re excited to expand our service offerings even further, being able to continue delivering for our current client base and opening up more integrated marketing opportunities,” said Adette C. Contreras, co-founder and CEO, Tinsel. “Having started at big agencies, this is a full-circle moment. We’re grateful to find ourselves among a network of disruptors that share our entrepreneurial spirit and core values.”

Stagwell has made thoughtful investments in response to the resurgence of experiential and immersive experiences, such as the development and growth of ARound, its shared augmented reality platform for large-scale venues, and Sport Beach, the first-ever hub at Cannes Lions dedicated to the cultural power of sport.

Tinsel will retain its brand, and its founders – Adette C. Contreras, Liz Castelli, and Erica Taylor Haskins – will remain in leadership roles. The terms of the deal were not disclosed.

About Tinsel
Tinsel started in 2011 in Brooklyn, founded by Partners Liz Castelli, Adette C. Contreras, and Erica Taylor Haskins. Since then, it’s grown to a multimillion-dollar company. With avant-garde aesthetics and the unmistakable personal touch of a boutique shop, Tinsel has established itself as an authority in a new breed of experiential design agency.

The Tinsel co-founders have participated in the Goldman Sachs 10,000 Small Businesses Program, Harvard’s Leading High Growth Businesses, Berkeley Haas EMBA Program, The Women Presidents’ Organization, and The Jackie Robinson Foundation. They have been honored as BizBash Top Event Professionals in the U.S. and as one of Harper’s Bazaar Top Event Designers in the world.

About Constellation Network
Constellation is a formation of best-in-class agencies within Stagwell (NASDAQ: STGW) across marketing services from data, insights, creativity, technology, and experiential that deploys itself to seize clients’ biggest opportunities and solve their toughest business problems at scale. The collective includes: 72andSunny, Brand Citizens, The Harris Poll, Hecho Studios, Instrument, Redscout and TEAM Enterprises.

About Stagwell Inc.
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Media Contact
Sarah Arvizo
pr@stagwellglobal.com

Related

Articles

Post Thumbnail
Post Thumbnail
Post Thumbnail

Newsletter

Sign Up

Originally Released On

PR Newswire

CONTACT:

Sarah Arvizo

pr@stagwellglobal.com 



Acquisition expands Forsman & Bodenfors into Ireland and strengthens strategic, creative and digital marketing services

NEW YORK and DUBLIN, April 27, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW) the challenger network built to transform marketing, announced the acquisition of In the Company of Huskies (Huskies), a creative agency with digital DNA based in Ireland, to join the Forsman & Bodenfors Global Creative Collective. Huskies adds award-winning strategic, creative, and digital marketing capabilities, and further scales Forsman & Bodenfors’ footprint across Europe as the collective accelerates momentum with new client wins and service offerings.

“Huskies has built a powerful digital-first operation that we believe will complement the creativity and communications expertise at Forsman & Bodenfors at a time when the agency’s momentum is building worldwide,” said Mark Penn, chairman and CEO, Stagwell.

In addition to traditional omnichannel capabilities, Huskies blends behavioural science, and creativity, with social, search, technology and development services to help create pulling power for brands in the connected world, enabling a range of B2C and B2B International clients to deepen their connections with their customers.

In the Company of Huskies includes Allianz, Slack, Nissan, Smurfit Kappa, Guinness Storehouse, and Fáilte Ireland, the National Tourism Development Authority, among its clients, and it is the recent recipient of AME and EPICA awards for Allianz Ireland and Women’s Aid for ‘The World’s Strongest Women.’

“We are delighted to welcome Huskies to the Forsman & Bodenfors Collective. Our mission is to make ideas that change things, and Huskies has deep digital DNA coupled with the big brand thinking and creative firepower that supports that goal,” said Toby Southgate, global CEO, Forsman & Bodenfors. “By joining forces, we all at Forsman can only benefit from access to their digital expertise and unique approach to helping brands drive attraction as well as attention in today’s crowded market. I’m excited to roll up our sleeves and get started with Jonathan and the team.”

“What an exciting next chapter for Huskies. Our ambition is to create the best work in the world for our clients, and if we are to achieve this, alignment with one of the top creative brands in Europe is a key next step in our journey,” said Jonathan Forrest, CEO, Huskies. “We’ve been hugely impressed by the vision and creative expertise of Toby and the Forsman & Bodenfors team, and look forward to the opportunities that working in a collaboration-focused network like Stagwell will open up for our people, our clients and the agency.”

In the coming months, Huskies will be renamed F&B Huskies. Jonathan Forrest will remain CEO of the agency. The terms of the deal were not disclosed.

About In the Company of Huskies

In the Company of Huskies is an international award-winning creative agency with deep digital DNA based in Dublin, Ireland. The agency has a proven track record of delivering innovative solutions for clients in a range of industries, including Allianz, Slack, Nissan, Smurfit Kappa, Kerrygold, Fáilte Ireland, the National Tourism Development Authority, the Guinness Storehouse, and Google.

About Forsman & Bodenfors
Forsman & Bodenfors is a global creative collective transforming our clients’ business with ideas that change things. We work with some of the world’s most human brands including Volvo, SK-II, Google, Goldman Sachs, Polestar, Diageo, P&G, Crocs, LG, General Mills and H&M. Forsman & Bodenfors is one of the most globally awarded agencies across creativity and innovation, with key accolades including Cannes Lions: Top 3 Independent Agency of the Decade; Contagious Pioneers; Fast Company: Most Innovative Companies; Digiday: Most Collaborative Culture.  Forsman and Bodenfors is also the first and only global creative agency to receive both the global 3% Certification, and global certification from Fair Pay Workplace. We have 400 people across six offices in Gothenburg, Stockholm, New York, Singapore, Shanghai and Toronto.

About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Contact:
Sarah Arvizo
pr@stagwellglobal.com

Related

Articles

Post Thumbnail
Post Thumbnail
Post Thumbnail

Newsletter

Sign Up

Originally Released On

PR Newswire

CONTACT:

Sarah Arvizo
Stagwell
pr@stagwellglobal.com 

Epicenter Experience is Stagwell Marketing Cloud’s 3rd Acquisition in 2022, Adding Mobile and Location Data to its Evolving Data and Insights Stack

NEW YORK and BOSTON, Oct. 19, 2022 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has acquired Epicenter Experience (Epicenter), an enterprise software company that leverages mobile and location data to map and sequence complex consumer behavior patterns. Epicenter will become part of the Stagwell Marketing Cloud (SMC), a proprietary suite of software-as-a-service (SaaS) and data-as-a-service (DaaS) products built for in-house marketing teams.

 

“We have strong momentum building around the Stagwell Marketing Cloud’s insights and analytics capabilities, and we’re excited to add Epicenter’s location-focused platform as another supplement to our data stack,” said Stagwell Chairman and CEO Mark Penn. “With this AI-powered technology, we can deliver more comprehensive data intelligence to brands, helping them more effectively drive customer acquisition and retention goals.”

“With The People Platform we’ve built a tool that provides contextual awareness and behavioral understanding on a granular level, providing our clients with a connective tissue that they’ve come to view as a ‘currency service.’ We look forward to enhancing the SMC with this technology that can be applied within any industry,” said Epicenter Experience CEO and Co-founder Paul Krasinski. “Through these direct-from-consumer learnings we empower our customers across retail, healthcare, consumer goods, sports, entertainment and more to create more valuable, more personalized connections to their audiences at scale.”

SMC has been actively investing in emerging technologies and data-focused platforms as part of its strategy to serve in-house teams with transformative marketing technology capabilities. This is the SMC’s third acquisition in the second half of 2022, following Apollo Program in July and Maru Group in October. Epicenter will continue to be led by its current leadership team including Co-founders CEO Paul Krasinski and CFO Lynne Lipinsky.

Terms of the deal were not disclosed.

About Stagwell

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Related

Articles

Post Thumbnail
Post Thumbnail
Post Thumbnail

Newsletter

Sign Up

Originally Released On

PR Newswire

CONTACT:

Sarah Arvizo
Stagwell
pr@stagwellglobal.com 

SMC’s second acquisition integrates SaaS platform linking global behavioral, transactional and attitudinal data

Maru brings new, global capabilities to SMC. Maru’s SaaS solution, HUB, is a fully scalable survey platform that allows in-house marketers to analyze behavioral, transactional, and attitudinal data all in one place. With tens of millions of survey completes processed a year, the Maru/HUB platform manages research from ad-hoc studies to global trackers. Partnerships with 14 vetted sample partners worldwide allow Maru to connect clients with expertly profiled respondents.  

 

“Stagwell is pleased to add this sophisticated ‘research as a service’ partner,” said Mark Penn, chairman, and CEO, Stagwell. “Maru will be a great addition to our Stagwell Marketing Cloud and round out our research offering from full-service analytical to do it yourself. Maru is research built for enterprise scale but in simple, convenient and affordable ways.” 

“From full service to self-service, SMC believes marketers need to integrate connected technologies to stay ahead and drive business growth in the modern digital economy. This acquisition demonstrates our commitment to that belief,” said Elspeth Rollert, chief marketing officer, SMC. “We pride ourselves on a commitment to entrepreneurs like Ged Parton who are building the future of connected brand ecosystems, and we’re thrilled to have the Maru Group team join SMC.” 

Maru strengthens SMC’s global, blue-chip client list and presence including Buenos Aires, Chicago, London, Los Angeles, New York, San Francisco, Southampton, Toronto, and Vancouver.  

“Maru’s suite provides real-time access to insight and results, bringing into one ecosystem adaptive interpretation of behavioral, transactional, and attitudinal consumer data,” said Ged Parton, CEO, Maru Group. “By joining SMC, we’re scaling our services to some of the fastest-growing brands worldwide and translating our belief that understanding the intersection between behavior and emotion is critical to establishing the strongest possible consumer connection to drive better business results.”  

Maru joins SMC as its second acquisition amid an accelerated focus on technology-based marketing innovation from parent company Stagwell. In July 2022, SMC acquired Apollo Program.  

SMC’s leadership team is growing with the appointment of former Accenture Applied Intelligence Practice lead Mansoor Basha as chief technology officer. Mansoor joins Matthew Lochner, managing director; Abe Geiger, chief product officer; and Elspeth Rollert, chief marketing officer.  

Products across the suite are picking up momentum, too, as marketing professionals race to integrate technology. In August 2022, ARound – a shared augmented reality solution for live events  – launched in partnership with the Minnesota Twins, bringing the world’s first stadium-level shared A.R. experience to life. Further, PRophet, Stagwell’s AI-powered tool for predicting the success of media pitches, has launched “2.0” enhanced by partnerships with PeakMetrics, Podchaser, and The Harris Poll. 

Stephens Inc. served as advisor to Maru Group. Terms of the deal were not disclosed. 

About Stagwell  

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.  

Related

Articles

Post Thumbnail
Post Thumbnail
Post Thumbnail

Newsletter

Sign Up

Originally released on

Stagwell is the challenger network built to transform marketing. (PRNewsfoto/Stagwell Inc.)

Apollo Program will be part of the Stagwell Marketing Cloud, a suite of SaaS and DaaS tools built for in-house marketers

NEW YORK, July 18, 2022 –  Stagwell (NASDAQ: STGW) today announced the acquisition of Apollo Program, a real-time, AI-powered SaaS platform that uncovers consumer, creative and contextual insights for scaled modern marketing. Apollo will be integrated with Stagwell’s data and insights unification tool, Consumer Understanding and Engagement (CUE), and is the first acquisition made by the Stagwell Marketing Cloud.

Apollo’s enterprise technology tools will connect and enrich Stagwell’s expansive first-party data universe with millions of behavioral, transactional, and location-based data points to help marketers understand consumer behaviors, motivations, and states of mind. The integration of Apollo with CUE will automate workstreams to translate insights into effective campaigns across messaging, content strategy, and media.

 “Marketers today need technology that helps insights, content, and media perform together at scale,” said Mark Penn, chairman and CEO, Stagwell. “Apollo is a great example of how Stagwell can uniquely use technology to support modern marketing. We’re excited to strengthen CUE and welcome Apollo to the Stagwell Marketing Cloud.”

“Most data tools focus on media campaign creation and targeting – Apollo provides unified knowledge of consumer habits, behaviors and creative preferences to aid all kinds of decision-making,” said Jim Caruso, co-founder and CEO, Apollo. “Apollo is proud to join Stagwell as it further develops technology solutions to leverage data across end-to-end marketing activation.”

Apollo Program was initially incubated within Anomaly, an agency within the Stagwell network. Like other products in the Stagwell Marketing Cloud – such as PRophet, an AI-based tool for predicting earned media interest and sentiment – it solves for a crucial gap in the marketing services ecosystem and is primarily geared towards in-house marketing teams.

“Apollo was created in response to clients’ need to bring insights closer to creative and content strategy, to have data lead the creation of brand strategy instead of purely support tactical execution,” said Jason Deland, partner, Anomaly.

The Stagwell Marketing Cloud is a proprietary suite of SaaS and DaaS tools built for the in-house marketer, spanning campaign ideation to activation and analysis. Products within the cloud include PRophet; ARound, which helps live events and retailers scale shared augmented reality experiences; Koalifyed, an end-to-end influencer management platform; the Harris Brand Platform, delivering competitive brand intelligence; and more.

Apollo will continue to be led by its current team including Jim Caruso. Terms of the deal were not disclosed.

About Stagwell

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 12,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Contact:
Beth Sidhu
202-423-4414
pr@stagwellglobal.com 

SOURCE Stagwell Inc.

 

Related

Articles

Post Thumbnail
Post Thumbnail
Post Thumbnail

Newsletter

Sign Up