Launched 12 years ago, Luxine is a corporate and consumer boutique PR agency in Montreal with A-List clients and the strategic and creative heft of larger, national agencies.  Veritas first opened its Montreal office a decade ago, however the opportunities in Quebec have far surpassed the size of the existing footprint. Clients and brands have recognized the need for made-in-Quebec strategies for Quebec-based audiences and the acquisition of Luxine will bolster the agency’s ability to meet that demand.

“PR and influencer marketing capabilities, including our self-service tools like PRophet in the Stagwell Marketing Cloud, have been essential to our success in the Canadian market to date,” said Mark Penn, chairman and CEO of Stagwell. “Montreal is an important geography because of its deep technology roots and leading-edge creative talent, so we didn’t hesitate when Webster brought Luxine forward as an acquisition.” 

“Luxine and Dubé bring Stagwell unparalleled market insight and a singular ability to break through and influence outcomes. Quebec consumers are loyal and vocal and the market demands authentically local leaders that live and breathe Quebec,” says Krista Webster, CEO of Veritas, and Meat & Produce. “Dubé will be a key voice at the executive leadership table for the agency overall, not just Quebec.”

In addition to Dubé, her talented team of seasoned PR, influencer and social practitioners have joined the existing Veritas team in Montreal and are already making an enormous impact for national clients. The Veritas Montreal team has moved into Luxine’s premium office space, and the agency will operate under the banner LuxineVeritas, recognizing Luxine’s roots in Quebec and history of excellence in the market.

“I was drawn to Veritas because of Webster’s commitment to ensuring Quebec plays an equal voice in how the agency grows and serves clients. Nurturing Quebec-based clients and delivering our personalized approach to media will continue to be a priority as we enter this next chapter,” said Dubé.

About Veritas Communications

Veritas Communications is the most creatively awarded Canadian PR agency globally. Veritas Communications and LuxineVeritas walk the line between public relations and marketing to inspire positive word-of-mouth and drive brand preference across sectors and industries. With offices in Toronto and Montreal and satellite partners across the country, Veritas was the first to Canada with integrated social and influencer offerings.  We continue to break new ground by combining advanced technology with the latest in modern marketing, media trends, and sector expertise to help brands reach their goals.

About Stagwell Inc.

Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com

Contacts:

Canadian Press:
Nina Kalos
kalos@veritasinc.com

U.S. Press:
Sarah Arvizo
pr@stagwellglobal.com

“PROS’ creative strategy and digital innovation expertise helps brands create engaging and purposeful conversations with consumers, consistently pushing the boundaries of PR – making them a true leader in the region,” said Stagwell Chairman and CEO Mark Penn. “I worked in Latin America for several years and have always noted its massive growth potential. This acquisition is key to our accelerated global expansion strategy, and I’m pleased to welcome Daniela and her team to our network.” 

“Since launching our operations in Brazil and Latin America two years ago we’ve driven significant results for regional brands, landed new global clients such as Lenovo and Motorola, and expanded our footprint with the additions of new agency partners to our Global Affiliate network,” said Vinicius Reis, president, Stagwell Brazil and CEO, Crispin Porter and Bogusky (CP+B) Brazil. “In less than 10 years PROS’ ‘People Relations’ approach to creative and digital storytelling has earned the agency widespread recognition and work with the most important brands in the region. Their addition to our network further strengthens Allison’s brand and positions us for significant growth in Brazil and LATAM.”  

PROS employs a contemporary perspective to PR by connecting data and cultural context to execute in various formats. The team of over 130 professionals is co-led by founder and CEO Daniela Graicar and co-CEO Fernanda Tchernobilsky, as well as partner Alan Strozenberg. They will continue to lead the agency. 

“It’s a great accomplishment to be part of an international network so aligned with our values and in retaining the boldness that defines us. The management autonomy that Stagwell offers us and the support for our growth were also decisive factors in this choice,” said Daniela Graicar, founder and CEO, PROS. “More than ever, we are committed to our team and clients – who have gotten us to this point – and excited about the plans for our evolution in the coming years. The depth and breadth of the Allison global network opens up tremendous opportunity for us to show up in new ways for our clients.” 

With clients such as Boticário, Amazon, Mondelez, Vibra, Porto, and Kimberly Clark, the agency closed 2023 with 50% growth and expects to grow another 20% this year.  

PROS will retain its leadership and will collaborate with other Brazil and Latin America agencies in the Stagwell network to expand service offerings to clients. Stagwell’s agency network in Brazil, Argentina, Mexico, and Central America includes Allison, Assembly, Code and Theory’s Truelogic, CP+B, Ink, and Locaria.  

PROS marks Stagwell’s fourth acquisition in 2024, following What’s Next Partners, Sidekick, and Team Epiphany.  

About Stagwell 
Stagwell (NASDAQ: STGW) is the network created to transform marketing. We deliver creative performance at scale for the world’s most ambitious brands, connecting culture-moving creativity with cutting-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our more than 13,000 experts in more than 34 countries are united under a single purpose: to generate effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.  

About Allison 
Allison is a global integrated marketing and communications consultancy dedicated to driving growth, innovation, and positive change for clients, colleagues, and communities. With a diverse range of expertise and a forward-looking mindset, Allison delivers game-changing results that make a lasting impact. Allison is owned by Stagwell (NASDAQ: STGW), one of the fastest growing and most influential marketing and communications networks in the world. Agency partners leverage Stagwell’s technology, data analytics, insights and strategic consulting solutions to drive measurable results and optimize return on marketing investment for more than 1,700 clients worldwide. Learn more at www.allisonworldwide.com.  

Media Contact
For U.S.
Sarah Arvizo 
pr@stagwellglobal.com 

For Brazil: 
Laize Lima 
lmlima@cpbgroup.com 

WNP is one of the leading digital creative firms in Europe, exemplified in its work for clients such as Cora, Danone, Ecoutier Voir, Meetic Europe, and Savencia. WNP will deepen Anomaly’s presence in Europe and add capabilities in scaled digital content and AI-enabled CRM and data, as well as the leadership in-market to compete for and service larger European accounts.

“Anomaly continues to surge around the world because clients resonate with our relentless pursuit of effectiveness, the leveraging of the widest possible meaning of ‘creativity’ across all marketing tools, and our entrepreneurial ambition. That equation is not easily replicable and, as we expand across continents, it’s essential our clients know our partners exemplify what it means to be an anomaly,” said Carl Johnson, Anomaly Founding Partner and Executive Chairman. “In What’s Next Partners, we have found kindred spirits in Europe, and I could not be more excited to welcome them to our team.”

Guy Chauvel, Founder and CEO of WNP, brings an exceptional track record of creative leadership to the partnership, with prior tenures as EVP of J. W. T., the 3^rd largest global agency, and CEO of Europe at Havas. He has directly advised on marketing and/or communication strategies for a variety of blue-chip companies including P&G, L’Oréal, Unilever, Rolex, Disney, and more.  He will drive the creation of new client solutions for WNP and the Anomaly Alliance with Carl Johnson, leveraging the breadth and depth of the Stagwell portfolio.

“Advertisers we are talking to or working with are pushing us to go international. We have always kept a close eye on Anomaly over the past 15 years as a source of inspiration and are fascinated by their model and culture,” said Guy Chauvel. “When the decision came to choose our new partner, Anomaly was the obvious choice. I am thrilled they agreed. We were also very impressed when meeting a committed, open-minded, and disruptive Stagwell executive team, and are excited to grow further as part of the network.”

“2023’s exceptional new business pipeline made it clear Stagwell’s proposition resonates with clients,” added Mark Penn, Chairman and CEO, Stagwell. “We’re all-in on expanding our unique tech-forward approach to transforming marketing in France and Europe more broadly. In 2024, we’re excited to welcome tested leaders like WNP and Guy and to build a best-in-class European team to support our clients and our talent.”

Currently, Anomaly has offices in New York, Los Angeles, Toronto, London, Berlin and Shanghai. Further acquisitions for the Anomaly Alliance will follow ranging from Latin America to Asia Pacific.

WNP will mark Stagwell’s third acquisition announced in 2024 following the purchase of Team Epiphany, a culturalist creative agency connecting brands to multicultural consumers, in January 2024; and Sidekick, a creative collective in the U.K., in February 2024.

Lazare Consulting LLC served as the exclusive strategic M&A advisor to WNP.

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com

About What’s Next Partners

WNP has grown to be one of the leading independent players on the French market thanks to the successful integration of varied talents and skillsets such as consumer intelligence, strategic planning, creative advertising campaigns, digital content production, social media & influence, CRM & data analytics, and brand/product marketing innovation. Among its active client portfolio, WNP has gained the trust of large national and international advertisers such as: Danone, Meetic Europe, LVMH, Panzani, Savencia, La Poste, Ecouter Voir, Cora, La Centrale, BASF, Maaf.”

CONTACT: 
Sarah Arvizo
pr@stagwellglobal.com 

“Sidekick is at the forefront of storytelling and will be an essential part of the challenger marketing network we are building in Europe,” said Mark Penn, Chairman and CEO, Stagwell. “As we embark on our next chapter in Europe, I’m excited to welcome Duncan and Ollie to our network and see Allison continue to transform its content innovation capabilities.”

The addition of Sidekick will further expand Allison’s footprint in Europe and introduce capabilities in the market that are critical for a new era of integrated brand storytelling. It adds tremendous synergies to Allison’s existing core competencies of strategic communications, influencer marketing, digital, performance marketing and data analytics. 

“After a successful period of collaboration with the Sidekick team, we are delighted to have them officially join the Allison family.  The organisation that the Sidekick founders have built together with their colleagues delivers an impressive suite of services that complements those already offered by Allison and leads with a strong and supportive culture that aligns with our own,” said Scott Allison, Global Chairman of Allison.  He added, “As we continue to expand our operations throughout Europe, Sidekick will form an integral part of this growth story.”

The Sidekick Group launched back in 2021 when experiential agency Kreate and content agency Many Makers came together to form a strategic arm of the business, capitalising its collective expertise on behalf of clients.  Kreate delivers ‘real-world’ activations for clients, specialising in brand experience and live events.  Many Makers is a video and brand content agency that uses digital storytelling including social media, video production, gamification and AR/VR content on behalf of the wider group.

Sidekick Co-founders Duncan McCaslin and Ollie Burgoyne will remain as Managing Directors of their respective teams and both will join Allison’s European management team.  Directors William Howe and Stephen Bradley will also move across in their current roles.  No other staffing changes are planned.

“The acquisition represents a significant leap forward in the growth of Sidekick and our people. Having seen our collective teams work successfully together over the last year or so, we knew that joining with Allison and Stagwell was the logical next step. We see this as the perfect time to combine forces, further enhancing our collective capabilities and ensuring that we continue to deliver outstanding results for our clients,” said Duncan McCaslin, MD of Sidekick and Kreate.

“This is an extremely exciting next step for Sidekick. Having worked alongside the team at Allison for the last two years, we quickly realised that we share the same vision and values.  I can’t wait for our teams to work as one and to be a part of the exciting growth plans that Scott and team have in place,” added Ollie Burgoyne, MD of Sidekick and Many Makers.

This acquisition comes amid a significant European acceleration at Stagwell, which has in recent months appointed James Townsend as CEO, EMEA, and launched a regional hub at the Blue Fin Building in London to connect its 15+ agencies and over 1900 employees within the region.

Sidekick is Stagwell’s second acquisition of the year, following the purchase of Team Epiphany, a culturalist creative agency connecting brands to multicultural consumers, in January 2024.

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com

About Allison
Allison is a global integrated marketing and communications consultancy dedicated to driving growth, innovation, and positive change for clients, colleagues, and communities. With a diverse range of expertise and a forward-looking mindset, Allison delivers game-changing results that make a lasting impact. Allison is owned by Stagwell (NASDAQ: STGW), one of the fastest growing and most influential marketing and communications networks in the world. Agency partners leverage Stagwell’s technology, data analytics, insights and strategic consulting solutions to drive measurable results and optimize return on marketing investment for more than 1,700 clients worldwide. Learn more at www.allisonworldwide.com  

Stagwell PR Contact
Beth Sidhu
pr@stagwellglobal.com 

Stagwell IR Contact
Ben Allanson
ir@stagwellglobal.com 

Allison PR Contact
Kate Lynch
kate.lynch@allisonworldwide.com 

Launched in 2004, Team Epiphany pioneered influencer marketing as a term before Twitter or Instagram even existed. Through the power of business-proven personal relationships and integrated creative, strategy and design capabilities, award-winning agency Team Epiphany makes magic happen for clients such as Airbnb, American Express, Coca-Cola, LEGO, HBO (MAX), Campari, Amazon and many more.

Team Epiphany is led by Founder and Managing Partner Coltrane Curtis and Managing Partner Lisa Chu, who oversee a team of 100 across their New York headquarters, and Los Angeles and Miami offices. The agency’s capabilities are exemplified in its past work for:

• AMERICAN EXPRESS – For the past five years American Express has enlisted Team Epiphany to create domestic strategies, execute live experiences, and produce engaging content that delivers business results and earned impact within targeted communities. This work is best exemplified by the AMEX “100 for 100” Program (which invested $2.5 million into Black female entrepreneurs) and multiple collaborative activations and content initiatives with celebrity entrepreneurs such as Elaine Welteroth and Issa Rae.
• HBO (MAX) – Team Epiphany has been HBO’s partner for multicultural programming for more than a decade, executing over 80 marketing programs across its most iconic series, including the audience initiative Scene in Black, and campaigns for “Ballers” and “Insecure.” Notably, Team Epiphany’s work on “Insecure” resulted in unprecedented in-show integrations as well as a strategic partnership with Issa Rae’s HOORAE Media, announced in 2023.
• Heineken – 15 years ago, Team Epiphany and Heineken charted a new approach to brand collaborations for the beer/spirits industry, which is still used today. Team Epiphany’s award-winning #Heineken100 program used the brand’s distinct iconography to co-create products with 40+ partners (including A Bathing Ape, TUMI, and KITH) and seeded them to global influentials – an initiative that ran for 10 consecutive years.
• LEGO – Since 2019, Team Epiphany has partnered with The LEGO Group on a myriad of strategy, influencer, and experiential projects. A highlight of these projects was the launch (and subsequent expansion) of the innovative LEGO® Center for Creative Flow experiential series. This adults-focused series encourages free-flowing expression and mindfulness through an exclusive LEGO build moment paired with awe-inspiring and immersive elements.

“People tend to see Team Epiphany and want to compartmentalize its offerings into ‘multi-cultural’ or ‘experiential,’ but when I met the team, it became clear to me that their deep appreciation and mastery of culture is an essential ingredient for contemporary brands focused on forward-looking growth,” said Justin Lewis, chair, Constellation. “I’m excited to welcome Coltrane, Lisa, and the entire team to the network.”

“We’re excited to become a part of Stagwell and its Constellation network, a company that shares our values and looks to further Team Epiphany’s longstanding commitment to aspirational marketing, embracing culture and impacting communities of influence through our work,” said Coltrane Curtis, founder and managing partner of Team Epiphany. “As the agency celebrates its 20^th anniversary, it was important to partner with an industry-leading company that believes in the growth and evolution of what Team Epiphany will become in the future while embracing our award-winning capabilities of today.”

Team Epiphany marks Stagwell’s first acquisition of the year following an acquisitive 2023 cycle with Movers+Shakers in November, Left Field Labs in October, Tinsel Experiential Design in July, and In the Companies of Huskies in April.

For more information about Team Epiphany, please visit TeamEpiphany.com and follow along on social @TeamEpiphany on Instagram and Linkedin.

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

About Constellation 
Constellation is a formation of best-in-class agencies within Stagwell (NASDAQ: STGW) across marketing services from data, insights, creativity, technology, and experiential that deploys itself to seize clients’ biggest opportunities and solve their toughest business problems at scale. The collective includes: 72andSunny, Brand Citizens, Colle McVoy, Hunter, Instrument, Jemini, Left Field Labs, Movers+Shakers, Redscout, TEAM Enterprises, Team Epiphany, The Harris Poll, and Tinsel Experiential Design.

About Team Epiphany
TEAM EPIPHANY is the award-winning, BIPOC-founded and operated, culture-first marketing agency specializing in experiential, brand strategy + positioning, influencer integration and PR amplification. Born in 2004, before the advent of Twitter and Instagram, Team Epiphany is the original influencer marketing agency celebrating 20 years of business. With 100+ employees and offices in New York City, Los Angeles, and Miami – Team Epiphany is one of the industry’s most reputable, trusted and culturally-connected agencies with a formidable client roster that includes American Express, Airbnb, Coca-Cola, HBO MAX, Campari, Amazon Studios, Peacock, LEGO and many more.

CONTACT: 
Sarah Arvizo
pr@stagwellglobal.com 

Left Field will amplify the Constellation network’s offering with end-to-end services encompassing strategic innovation, user experience design, adept prototyping, and cutting-edge technological engineering. Left Field partners with industry pioneers like Google, Meta, Amazon, Uber, and Cisco.  

“Left Field has spent 15 years crafting experiences that never existed before, with an exemplary track record of steadily innovating with AI and building what’s next with partners like Hasbro, Unity, and DataRobot,” stated Mark Penn, chairman and CEO, Stagwell. “We’re pleased to welcome Left Field as an integral part of our long-term growth strategy, helping us lead AI -based digital transformation in marketing.” 

As part of the Constellation network, Left Field will launch an expansive suite of offerings that seamlessly weave together AI, digital transformation, and immersive experiences to help companies foster organizational growth and enterprise-wide change. These offerings will guide clients in harnessing AI capabilities adeptly while maintaining enterprise security; transforming product strategy; and creating solutions that enhance workflow efficiencies.  

Left Field is resolute in its mission to not just anticipate the future of digital experiences, but to actively shape them, heralding an era of transformative synergy and boundless innovation. Notable client engagements include:  

• Responsible AI for Enterprise: For a major technology company, harnessing AI to automate existing internal processes. 
• Experience Design in Automotive: Concepting, prototyping, and rapid consumer testing to reimagine the driver and passenger UX for the Ford Mach-E, resulting in a foundational set of features and interactions for the in-car OS: Sync 4.0.   
• Harnessing 5G in Telecommunications: Serving as Verizon’s innovation partner to help define, communicate, and commercialize the telecom’s emerging technologies. Through concerted collaborative workshops, experiential design, VR prototypes, and 3D city design and creation, Left Field seeks the most beneficial strategies to harness 5G and telecommunications, fostering advancements that stand to reshape our connected future positively and productively.  

“As part of Stagwell and as an innovation partner for Constellation, we will pioneer an era of transformation that champions responsibility, fosters evolution, and puts humanity at its core. Our commitment is clear — a future that’s profoundly human in every digital stride we take,” said Sarah Mehler, CEO, Left Field Labs.

“Left Field blends digital, immersive, and emerging technology to solve complex business problems and does not compromise on the human-centric nature of its work,” said Justin Lewis, chair, Constellation. “Together we can be co-creators of the positively disruptive products and services that will guide brands over the next decade while continuing to drive the purpose-filled work that defines our network.”  

This is Stagwell’s third acquisition of 2023, following digital creative agency In the Company of Huskies in April, which joined the Forsman & Bodenfors collective, and Tinsel Experiential Design in July, part of the Constellation Network.  

Terms of the deal were not disclosed.   

About Left Field Labs  
Left Field Labs is a digital agency dedicated to solving our common challenges through uncommon creativity. Our team of over 100 designers, developers, and strategists has launched hundreds of digital products and experiences – from VR and websites to apps and experiential installations – for clients, such as Google, Discovery, Android, Estée Lauder, Uber, and Disney.  

About Constellation Network  
Constellation is a formation of best-in-class agencies within Stagwell (NASDAQ: STGW) across marketing services from data, insights, creativity, technology, and experiential that deploys itself to seize clients’ biggest opportunities and solve their toughest business problems at scale. The collective includes: 72andSunny, Brand Citizens, The Harris Poll, Hecho Studios, Instrument, Redscout and TEAM Enterprises.  

About Stagwell Inc.  
Stagwell (NASDAQ:  STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.  

Media Contact:
Sarah Arvizo
pr@stagwellglobal.com