Originally Released On

PR Newswire

CONTACT:

Sarah Arvizo
Stagwell
pr@stagwellglobal.com 

By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from The Harris Poll, a Stagwell agency.

Among the highlights of our weekly consumer sentiment tracking (fielded Jan. 13-15):

ECONOMIC WORRIES EDGE BACK UP:

Today, 88% of Americans are concerned about the economy and inflation – up 4 points from last week and the same level as two weeks ago.

• 82% worry about a potential U.S. recession (up 1 point)
• 80% about U.S. crime rates (no change)
• 74% about affording their living expenses (up 2 points)
• 72% about political divisiveness (down 5 points)
• 65% about the War on Ukraine (down 7 points)
• 59% about a new COVID-19 variant (down 1 point)
• 48% about losing their jobs (down 2 points)

THE OPPOSITE OF QUIET QUITTING:

What’s the opposite of quiet quitting? Seems that “quietly up-working” is the new thing. Our poll with Yoh signals a willingness among some employees to prove their worth and ensure job security in the face of economic and workplace downturns.

• Today, 48% of Americans are worried about losing their jobs.
• 29% say they are more likely to go above and beyond by taking on a new project, learning new skills or undergoing additional training to position themselves as an asset to their employer.
• 22% are willing to work more hours than are required of them without receiving additional compensation.
• At the same time, 23% are just as likely to consider working for a new company as staying at their current organization.
• 29% are more likely to seek work outside their current to supplement their current income.

DO IN-OFFICE EMPLOYEES HAVE THE EDGE?:

Do in-office employees have an advantage over their working-remotely counterparts? Most Americans think they do, according to our survey with the American Staffing Association.

• 56% believe employees who work exclusively in-office have a competitive advantage over their fully remote counterparts when it comes to raises, bonuses and promotions.
• Despite this, less than half (48%) of workers report they are working completely in-person, 28% are working on a hybrid schedule, and 24% are fully remote.
• 51% of women employees said they work fully on-site, compared with 44% of men.
• Employed parents (33%) of children under the age of 18 were more likely to work a hybrid schedule, while the majority of those without minor children work on site full-time (51% versus 43% remote).
• 46% feel pressured to work during their time off.
• 44% would be willing to take a pay cut if it meant they had greater freedom to work remotely.
• 40% are worried about layoffs at their company during the next six months.

KITCHEN NOW MOST LOVED ROOM IN THE HOUSE:

COVID transformed kitchens into workspaces, study halls and entertainment centers for cooped-up families – and made them the most popular room in the house, according to our survey with Bertazzoni.

• Three out of four homeowners (75%) say they use the kitchen more than any other room in their home.
• What are homeowners looking for in a new kitchen? 84% want sustainable products.
• Some also want bling – with “prep kitchens” becoming one of the hottest new premium kitchen trends. Overall, 42% of homeowners saying they would want a second kitchen in their home if money were no object.
• That jumps to 61% among those aged 18 to 44.

ICYMI:

In case you missed it, check out some of the thought-leadership and happenings around Stagwell making news:

• 7 trends from CES 2023
• 6 Transformation Trends I’m Watching From CES 2023
• Inflation has less of an impact on snacking than meals

As always, if helpful, we would be happy to provide more info on any of these data or insights. Please do not hesitate to reach out.

Thank you.

By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from The Harris Poll, a Stagwell agency.

Among the highlights of our weekly consumer sentiment tracking (fielded Jan. 6-8):

ECONOMIC WORRIES MODERATE:

Today, 84% of Americans are concerned about the economy and inflation – down 4 points from last week.

• 81% worry about a potential U.S. recession (down 3 points)
• 80% about U.S. crime rates (down 4 points)
• 77% about political divisiveness (no change)
• 72% about affording their living expenses (down 3 points)
• 72% about the War on Ukraine (down 1 point)
• 60% about a new COVID-19 variant (down 1 point)
• 50% about losing their jobs (down 4 points)

IN-PERSON SHOPPERS RETURN:

Nearly half of Americans are looking for a bargain – and more are planning to shop in person this year versus last. Those are among the insights in our survey with DailyPay and Dollar Tree.

• 44% are more likely to prioritize shopping for bargains in store compared to last year.
• Overall, 67% of Americans plan to spend either the same or more in 2023 as they did in 2022 on retail purchases.
• 73% plan to shop the same or more in person this year.
• When it comes to Americans’ preferences regarding purchasing items in-store versus online: 81% prefer in-store for furniture, 69% in-store for home goods, 65% in-store for apparel, 65% in-store for sporting goods and 59% in-store for electronics.

NOT YOUR PARENTS’ RETIREMENT:

To most Americans, retirement is not their parents’ retirement. Rather than a destination, it’s become a new journey, based on our survey with Edward Jones and Age Wave.

• 55% of pre-retirees and retirees ages 45 and older say that retirement today is best described as “a new chapter in life” versus the 27% who view it as “a time for relaxation.”
• When asked how today’s retirees view their parents’ retirement, 42% said it was “a time for relaxation” and only 22% described it as “a new chapter in life.”
• Half of retirees say they are “reinviting themselves in their retirement,” particularly women (53% versus men at 47%).
• 72% say they are now “able to realize their hopes and dreams.”
• At the same time, retirement isn’t without worries: Pre-retirees and retirees ages 45+ are worried about their physical health (49%), healthcare costs (34%), unexpected expenses (32%) and economic conditions (32%).

DRY JANUARY GROWS:

Dry January continues to grow in popularity – with better health and weight loss the prime motivators, according to our survey with Go Brewing.

• 79% of Americans who consume alcohol said they considered participating in Dry January this year.
• The top motivators include a desire to be healthier (52%), lose weight (35%) and the ability to focus better on personal or work goals (33%).

AIR TRAVEL TURBULENCE:

Southwest Airlines has some work to do to repair its reputation after cancelling flights during the busy holiday travel season, our survey with AdAge

• 45% of Americans have a worse opinion of the airline since before the meltdown.
• That dissatisfaction rises to 52% among people who have recently traveled with Southwest.
• 41% of respondents say they are less likely to travel with Southwest now compared to before the mass cancellations

ICYMI:

In case you missed it, check out some of the thought-leadership and happenings around Stagwell making news:

• Zillow CEO: Traditional offices are as outdated as typewriters. Employers need to adapt. (based on Harris Poll data)
• Quick Quitting: A New Trend Among Deskless Workers?
• Most employers would sack workers for improper social media posts: Poll
• 2023 predictions for communicators (#2)

As always, if helpful, we would be happy to provide more info on any of these data or insights. Please do not hesitate to reach out.

Thank you.

Originally Published On:

PR Newswire

CONTACT:

Brandon Dixon
brandon.dixon@stagwellglobal.com 

DESANTIS WOULD BEAT TRUMP IN A PRIMARY HEAD-TOHEAD THAT INCLUDES GOP-LEANING INDEPENDENTS

TWO-THIRDS OF AMERICANS WANT STRICTER IMMIGRATION CONTROLS WHEN TOLD THE EXTENT OF BORDER CROSSINGS

NEW YORK and CAMBRIDGE, Mass., Dec. 16, 2022 /PRNewswire/ — Stagwell (NASDAQ: STGW) today released the results of the December Harvard CAPS / Harris Poll, a monthly collaboration between the Center for American Political Studies at Harvard (CAPS) and the Harris Poll and HarrisX.

Joe Biden’s approval rating remains steady at 42% as two-thirds of Americans think inflation is still increasing. Ron DeSantis continues his ascent as the poll shows him defeating Biden in a 2024 matchup for the first time.

Strong majorities of voters think Twitter shadowbanned users and engaged in political censorship during the 2020 election. Seventy percent also want new national laws protecting users from corporate censorship. Download key results from the poll, which includes more on free speech, immigration, and inflation, here.

“Americans continue to show they are looking for new leaders. Ron DeSantis strengthens his grip as the Republican alternative to Donald Trump, and Elon Musk is in some ways the new Trump as the outsider taking on the establishment,” said Mark Penn, Co-Director of the Harvard-CAPS Harris Poll and Stagwell Chairman and CEO. “Americans also want more information: they are buying the Musk argument that there is an information chokehold in this country, whether by Big Tech, government, or mainstream media.”

AMERICANS THINK INFLATION IS INCREASING AND WILL LINGER

• 66% of voters think inflation is increasing, and 61% of voters think inflation will continue for at least another year.
• But Americans see economic troubles easing slightly: the percentage of voters who think the economy is heading in the right track and who are optimistic about their lives next year both increased by 3 points.
• Voters are split on whether Biden’s policies caused inflation.

IT’S NOW A TWO-WAY GOP RACE BETWEEN TRUMP AND DESANTIS

• Trump is still the GOP frontrunner in an open field: 48% of GOP voters would choose him in a primary, compared to 25% for DeSantis.
• But in a GOP head-to-head, DeSantis defeats Trump by 4 points if GOP-leaning Independent voters are included; Trump wins the head-to-head by 10 points among only GOP voters.
• For the first time, the poll shows DeSantis defeating Biden in a 2024 matchup, by 4 points; Trump would also defeat Biden by 5 points.

VOTERS BELIEVE TWITTER ENGAGED IN POLITICAL CENSORSHIP AND ARE ROOTING FOR ELON MUSK

• Americans believe in the Twitter Files revelations: 64% think Twitter was secretly shadow banning users, and 64% also think Twitter engaged in political censorship during the 2020 election.
• Americans like Elon Musk: 61% think Musk is trying to clean up Twitter from abuses, and his personal favorability is 8 points above water.
• The Hunter Biden laptop story continues to generate controversy: 61% of voters think Twitter’s decision to ban tweets about the laptop was based on political bias; but 42%, including a majority of Democrats, believe the laptop is Russian disinformation.
• 70% of voters, including strong majorities across the political spectrum, support new national laws protecting internet users from corporate censorship.

AMERICANS THINK ILLEGAL IMMIGRATION IS A SERIOUS ISSUE BUT DON’T KNOW THE NUMBERS

• Voters are concerned about the effects of Biden’s immigration policies: 67% think they have encouraged illegal immigration, and 57% think they are increasing the flow of drugs and crime.
• Americans are unfamiliar with the extent of illegal immigration: 64% correctly said the number of illegal border crossings has increased under Biden, but the median voter underestimated that number by a factor of 10 (250-500 thousand vs. 2-3 million).
• Two-thirds of Americans want Biden to issue stricter policies to reduce the flow of illegal immigrants, when told the actual number of illegal crossings in the last year (over 2.75 million).

The December Harvard CAPS / Harris Poll survey was conducted online within the United States from December 14-15, 2022, among 1,851 registered voters by The Harris Poll and HarrisX. Follow the Harvard CAPS Harris Poll podcast at https://www.markpennpolls.com/ or on iHeart Radio, Apple Podcasts, Spotify, and other podcast platforms. 

The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations, and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing.

About the Harvard Center for American Political Studies
The Center for American Political Studies (CAPS) is committed to and fosters the interdisciplinary study of U.S. politics. Governed by a group of political scientists, sociologists, historians, and economists within the Faculty of Arts and Sciences at Harvard University, CAPS drives discussion, research, public outreach, and pedagogy about all aspects of U.S. politics. CAPS encourages cutting-edge research using a variety of methodologies, including historical analysis, social surveys, and formal mathematical modeling, and it often cooperates with other Harvard centers to support research training and encourage cross-national research about the United States in comparative and global contexts. More information at https://caps.gov.harvard.edu/.

Media contact
Brandon Dixon
pr@stagwellglobal.com

SOURCE Stagwell Inc.

Originally Published On: 

PR Newswire

CONTACT:

Sarah Arvizo
pr@stagwellglobal.com 

DEMOCRATS BEAT MIDTERM EXPECTATIONS DUE TO STRONG TURNOUT

CONFIDENCE IN THE DIRECTION OF THE COUNTRY REMAINS LOW AND BIDEN’S APPROVAL IS FLAT AT 43 PERCENT

DESANTIS’ 2024 PROSPECTS IMPROVE WITH 20 POINT SHIFT AWAY FROM TRUMP AMONG GOP VOTERS

NEW YORK and CAMBRIDGE, Mass. , Nov. 21, 2022 /PRNewswire/ — Stagwell (NASDAQ: STGW) today released the results of the November Harvard CAPS / Harris Poll, a monthly collaboration between the Center for American Political Studies at Harvard (CAPS) and the Harris Poll and HarrisX. Download key results from the poll here.

The poll shows that Democrats outperformed expectations in the midterms as they closed the turnout gap by taking advantage of early voting and driving their core issues of protecting democracy and abortion to be most salient after the economy. On the Republican side, Florida governor Ron DeSantis emerged as a big winner – his support in a 2024 GOP primary increased by 11 points among GOP voters while Donald Trump’s fell 9 points. Nevertheless, Trump still leads the Republican primary choice with 46% support among GOP voters.

Looking ahead to the new government, a strong majority of voters want to curb Congressional spending, and support for Ukraine is fracturing as Republicans and Independents increasingly soften on the rising price tag of supporting the war.

“The midterms didn’t change much, but Democrats did better than many expected because they had the better turnout operation, especially in early voting, and because they successfully put Trump on the ballot – everywhere except for Florida,” said Mark Penn, Co-Director of the Harvard-CAPS Harris Poll and Stagwell Chairman and CEO. “The biggest lesson of the midterms is that swing voters do count – the parties have exhausted their bases, and looking ahead to 2024, the country needs someone who, like Ron DeSantis did in Florida, can achieve unity.”

MIDTERM RESULTS

DEMOCRATS MADE UP THE TURNOUT DEFICIT

• Democrats closed the gap from the pre-election poll which had Likely Voters +3 for the GOP and Registered Voters tied 50-50
• Democrats took advantage of the early and absentee vote: 52% of Democrats voted before Election Day, compared to 45% of Republicans.
• One third of Independents which lean Republican in their choices sat out the election.
• Democrats successfully highlighted their core issues: the economy was the most important issue across the board (42%), but protecting democracy (18%) and abortion (16%) were next. 

DESANTIS EMERGES AS WINNER WHILE TRUMP TAKES A HIT

• • Among GOP voters, Trump’s support in a 2024 primary fell 9 points to 46%, while DeSantis rose 11 points to 28%.
  • Voters said the biggest winners of the midterm were the Democratic Party (32%) and DeSantis (15%).
  • In a hypothetical 2024 presidential race, DeSantis runs even with Biden and beats Harris by 3 points.

UNHAPPINESS WITH THE DIRECTION OF THE COUNTRY REMAINS IN PLACE

• • President Biden’s approval is flat at 43 percent.
  • A majority of American voters continue to say their financial situation is becoming worse.
  • 4 in 10 voters believe the country is in a recession, and another 4 in 10 think it will be in a recession next year.

AMERICAN PRIORITIES FOR NEXT CONGRESS

VOTERS WANT MODERATE SENSIBLE POLICIES

• Roughly 80% of voters agree on each of the following: they want to reduce misinformation on the Internet, they want to curb Congressional spending, and they voted out of concern for issues like the economy, crime, and immigration.
• Voters want the parties to moderate themselves: 62% think the Democrats have moved too far to the left, and 56% think the Republicans have moved too far to the right.

VOTERS EXPECT A SLATE OF INVESTIGATIONS FROM THE NEW HOUSE

• Voters want more clarity on possible political bias: Strong majorities think the House should investigate the Hunter Biden laptop (65%), whether technology companies have been censoring political speech (74%), and whether politics have been affecting the FBI’s actions (77%).
• The January 6 committee continues to be unpopular: 62% of voters want the House to end it.

UKRAINE SUPPORT IS SOFTENING

• Support for costly aid packages is decreasing among Republicans and Independents: 61% of Republicans and 59% of Independents oppose providing another $27 billion in aid to Ukraine.

The November Harvard-CAPS Harris Poll survey was conducted online within the United States from November 16-17, 2022, among 2,212 registered voters by The Harris Poll and HarrisX. Follow the Harvard CAPS Harris Poll podcast at https://www.markpennpolls.com/ or on iHeart Radio, Apple Podcasts, Spotify, and other podcast platforms and sign up to receive the poll monthly at www.harvardharrispoll.com.

About The Harris Poll & HarrisX

The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations, and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing.

HarrisX is a technology-driven market research and data analytics company that conducts multi-method research in over 40 countries around the world on behalf of Fortune 100 companies, public policy institutions, global leaders, NGOs and philanthropic organizations. HarrisX was the most accurate pollster of the 2020 U.S. presidential election.

About the Harvard Center for American Political Studies
The Center for American Political Studies (CAPS) is committed to and fosters the interdisciplinary study of U.S. politics.  Governed by a group of political scientists, sociologists, historians, and economists within the Faculty of Arts and Sciences at Harvard University, CAPS drives discussion, research, public outreach, and pedagogy about all aspects of U.S. politics. CAPS encourages cutting-edge research using a variety of methodologies, including historical analysis, social surveys, and formal mathematical modeling, and it often cooperates with other Harvard centers to support research training and encourage cross-national research about the United States in comparative and global contexts. More information at https://caps.gov.harvard.edu/.

Media Contact:
Sarah Arvizo
pr@stagwellglobal.com

SOURCE Stagwell Inc.

Originally Released On

PR Newswire

CONTACT:

Sarah Arvizo
Stagwell
pr@stagwellglobal.com 

Celebrates GALE as part of AOY Shortlist

Stagwell – just 1% of the market – is 20% of the AOY list

Observatory Included on the Small AOY Shortlist

NEW YORK – Dec. 12, 2022 – Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, celebrates its strategic and creative agency Anomaly which has been named U.S. Agency of the Year by Adweek, the American trade publication covering the advertising, marketing, and media industries.

Adweek editors applauded Anomaly’s ‘monster’ year of new business wins, which included 16 accounts ranging from Dunkin’, Vans, and the ‘pitch of the year’: Bud Light U.S. Additionally, Adweek said “the agency’s Super Bowl spot for Meta Quest tugged on our heartstrings.”

Business agency GALE – which continued its trajectory of triple-digit growth in 2022 – was also shortlisted by Adweek as U.S. Agency of the Year, one of only 10 agencies recognized. GALE’s notable 2022 new business wins include H&R Block and Dropbox, and it was earlier named to Adweek’s list of Fastest Growing Agencies for 2022.  

“Our challenger network – just 1% of the market – boasts 20% of Adweek’s prestigious list. We’re proud to celebrate Anomaly as Adweek’s 2022 Agency of the Year. Led by Carl Johnson, Karina Wilsher and great office leaders in New York and Los Angeles, Anomaly lodged a remarkable year of new business growth and creative innovation. I am also excited to see GALE shortlisted for Agency of the Year and proud of Brad Simms and the fast-growing team there,” said Mark Penn, chairman and CEO, Stagwell. “I also want to congratulate Brendan Shields-Shimizu and the Observatory team on their recognition on the Small Agency of the Year short list for continuing to innovate for clients in a variety of formats.”

“If you define and fully commit to what you believe; identify what must remain and must change, what you’re prepared to do, and more importantly not do, then you can make significant progress in a turbulent, unpredictable world. We do and we did,” noted Anomaly co-founder Carl Johnson.

Observatory, based in Los Angeles, was also included on the shortlist in the U.S. Small Agency of the Year category, recognized for selling a variety of work including an action figure of Martha Stewart, two docuseries, a podcast, a film, and a concert. It also received nods for developing 15 sports films for clients as well as creating a sequel to an iconic Chipotle ad.

About Stagwell

Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from The Harris Poll, a Stagwell agency.

Among the highlights of wave 142 (fielded Nov. 11-13) in our weekly consumer sentiment tracking:

WORRIES MODERATE ACROSS THE BOARD:

Today, 86% of Americans are concerned about the economy, inflation and jobs – down 2 points from last week. In fact, all worries we track moderated this week.

• • 83% worry about a potential U.S. recession (down 1 point)
  • 80% about U.S. crime rates (down 4 points)
  • 72% about political divisiveness (down 3 points)
  • 71% about affording their living expenses (down 5 points)
  • 70% about the War on Ukraine (down 2 points)
  • 56% about a new COVID-19 variant (down 3 points)
  • 45% about losing their jobs (down 3 points)
  • 40% about the Monkeypox outbreak (down 4 points)

INFLATION KEEPS GEN Z LIVING AT HOME:

Inflation and uncertain economic times are keeping more than half of Gen Z living at home with their parents, according to our study with DailyPay.

• • 54% of 18-to 25-year-olds have made the choice to live with their parents given the current economic climate.
  • Only 28% say they are typically able to pay all of their bills on time.
  • 80% feel the economy will either stay the same or decline during the next 12 months.
  • 41% are worried it will be tougher to pay bills due to high inflation, and 38% are concerned it will make buying staples/food more challenging.
  • 78% say they have been able to save less money.
  • One solution: 72% of employed Gen Z members say having access to their pay every day – as opposed to waiting until a scheduled payday – would help them pay bills on time.

LARGE NUMBER OF AMERICANS NOT CONVINCED RACISM IS AN ISSUE:

Despite the toll the pandemic and its economic fallout have had on communities of color during the last two years, more than 40% of Americans today are not convinced that systemic racism exists, according to our “The State of Equity In America” report with U.S. News & World Report.

• • In fact, nearly a quarter of Americans believe there absolutely is not systemic racism in America, while another 17% are unsure.
  • Nearly half (47%) of White Americans remained unconvinced.
  • More than 80% of Black Americans believe it does, as well as more than 70% of Asian or Pacific Islanders and nearly 70% of Hispanics.
  • For business: Only about one fifth to one quarter of respondents believe companies have put in a “very good effort” during the past two years to advance racial equity.
  • Both White Americans and people of color have less trust in government to make meaningful changes in advancing equity and more faith in small businesses, nonprofits, and educational and health care entities.
  • Among people of color, 73% trust small businesses to some degree to advance equity – the highest level of support given to a range of institutions that also included corporations and religious groups – as do 78% of White Americans.

MORE THAN HALF OF AMERICANS READY TO BUY AN EV:

The scales continue tipping toward electric vehicles – with 51% of U.S. adults saying they would like to buy an electric vehicle as their next car, according to our survey with Protocol.

• • Millennials are the most likely to be ready, with 61% saying they want an EV.
  • 72% of all people think EVs will become more common than traditional gas-powered vehicles in their lifetime.
  • We also surveyed consumers on their attitudes toward public transit as an alternative mode of transport. A quarter of all respondents report regularly using public transportation, with the largest segment in the Northeast.
  • 64% view public transportation where they live as trustworthy.
  • 38% of U.S. adults are less willing to use public transportation post-COVID, including 44% of Northeast residents.
  • 46% of Gen Z respondents are less willing to use public transit as a result of the pandemic.

CHARITIES INSULATED FROM INFLATION CUTBACKS:

One in four Americans are increasing charitable giving due to inflation, according to our survey with Vanguard Charitable. In addition, more than half (60%) of American donors say rising inflation is having no impact on their giving.

• • 45% of American donors have an annual charitable giving budget, similar to the year prior (44%).
  • 74% of Americans donated to charity in past 12 months, with younger Americans (ages 18-44) being more likely to say they donated more money than they normally would as a result of inflation, compared to older Americans (ages 45+) (18% for younger versus 8% for older).
  • 86% of Americans who have a charitable giving budget say it is important for them to support charities financially during times of economic uncertainty.
  • Donors who have a charitable giving budget are two times more likely to say they plan to give more than normal compared with donors without a charitable giving budget (20% versus 10%).

ICYMI:

In case you missed it, check out some of the thought-leadership and happenings around Stagwell making news:

• • Why don’t consumers understand the bargain of digital data?
  • The Great Remorse takes over the Great Resignation as most workers who quit their job are having a hard time finding a new one

As always, if helpful, we would be happy to provide more info on any of these data or insights. Please do not hesitate to reach out.

Thank you.

Originally Released On

PR Newswire

CONTACT:

Sarah Arvizo
Stagwell
pr@stagwellglobal.com 

Panchawati has joined the Content and Strategy leadership team and will be based in Singapore

NEW YORK and SINGAPORE, Nov. 15, 2022 /PRNewswire/ — National Research Group (NRG), recognized as an insights leader at the edge of technology, content, and culture, today announced that Sushma Panchawati, a veteran insights strategist and emerging markets specialist, has been appointed Senior Vice President, Content & Strategy. She will oversee the firm’s presence in the Asia-Pacific (APAC) region. NRG is part of Stagwell (NASDAQ: STGW), the challenger network built to transform marketing.

In her new role, Panchawati will work closely with both existing and new clients across the streaming, television, and theatrical landscapes, leading brand health, concept evaluation, messaging and positioning, content testing, and creative material testing.

“Now is a really exciting time to be working on the content landscape in Asia-Pacific given the discernible impact it has been having on the world at large for the last decade. I am very excited to help our clients take it to new heights by tapping into the rich multi-cultural tapestry here and to be part of NRG’s journey in the region,” said Panchawati.

Panchawati has more than 15 years of experience working in product and marketing strategy. Most recently, she was part of the founding team at Edvanza, a career advancement partner for young professionals. There, she led the design and delivery of the company’s MVP product proposition, as well as the foundational business and marketing strategy, driving growth in the UK, Africa, and India. Before that, Panchawati led the APAC region for The Sound, a brand strategy and product innovation agency. She has led strategy and research efforts across APAC, EU, Africa, and South America working with brands like Google, Pinterest, Netflix, Amazon, and Apple on their brand launch campaigns, marketing and product strategies, and innovation pipelines.

“With established markets maturing, Asia-Pacific is a region of particular importance for many of our entertainment clients. However, its diverse range of cultures and tastes means that success will depend on bespoke marketing strategies. Sushma’s deep expertise and unique perspective across the region will be invaluable to our clients as they navigate the opportunities ahead,” said Stephen Palmer, President, Content & Strategy.

Panchawati earned her undergraduate degree from Jawaharlal Nehru Technology University and a master of business administration from MICA in India. She is a regular speaker at global conferences like the European Society for Opinion and Marketing Research (ESOMAR), highlighting her experience working across a diverse set of markets and methodologies. She will be based in Singapore.

National Research Group is a leading global insights and strategy firm at the intersection of entertainment and technology. Rooted in four decades of industry expertise, the world’s leading marketers turn to us for insights into growth and strategy for any content, anywhere, on any device. Working at the confluence of content, culture and technology, NRG offers insights for bold storytellers everywhere. To learn more, please visit www.nationalresearchgroup.com, and follow us on LinkedIn and Instagram.

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

For NRG:
Mary Moczula
mary.moczula@nrgmr.com 

For Stagwell:
Sarah Arvizo
pr@stagwellglobal.com 

By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from The Harris Poll, a Stagwell agency.

Among the highlights of wave 141 (fielded Nov. 4-6) in our weekly consumer sentiment tracking:

ECONOMY, INFLATION WORRIES TICK BACK UP:

Today, 88% of Americans are concerned about the economy, inflation and jobs – up 2 points from last week. Worries about affording living expenses, in particular, jumped significantly.

• • 84% worry about a potential U.S. recession (up 1 point)
  • 88% about the economy and inflation (up 2 points)
  • 84% about U.S. crime rates (up 2 points)
  • 76% about affording their living expenses (up 4 points)
  • 75% about political divisiveness (up 1 point)
  • 72% about the War on Ukraine (no change)
  • 59% about a new COVID-19 variant (down 3 points)
  • 48% about losing their jobs (down 6 points)
  • 44% about the Monkeypox outbreak (down 4 points)

AMERICANS REGRET NOT SWITCHING JOBS SOONER:

Job seekers regret not starting their job searches sooner, as layoffs and freezes in tech threaten to expand to other sectors, according to our survey with Bloomberg.

• • 71% of those looking to switch jobs say the job search today is more complicated than anticipated.
  • 63% say they’ve searched for a new job for more than six months, and 48% report applying to more than 50 positions.
  • 72% of job seekers say that companies are acting like they don’t want to hire, including ignoring applications and failing to schedule interviews.
  • 66% say they regret not starting the search sooner, while 63% admit it would have been easier to switch jobs a year or two ago.
  • 51% of job seekers agree that, at this point, they would take nearly any job offer.

TWITTER: A TALE OF MANY VIEWS:

In light of Elon Musk’s Twitter takeover, we find both critics and fans – something brands might want to remember as they consider pausing spending on the platform, according to our survey with USA Today.

• • Female (63%) Twitter users are less likely to support Musk’s ownership than men (70%).
  • Gen Z users also are more likely to believe Musk will hurt Twitter’s product quality (53%), freedom of the press (44%) and free speech on the internet (37%) compared with older users.
  • Both women (28% willing) and Gen Z (35%) would be less willing to pay a monthly subscription fee than men (44%) and Millennials (53%).
  • Yet 67% of Twitter users support Musk owning Twitter, especially Republicans (79%), parents with minor children (74%), urban residents (72%), men (70%) and Millennials (70%).
  • 84% of Americans find free speech on social media important, and the majority of Republicans (57%), men (56%), rural (55%) and white Americans (53%) find it “very important.”
  • Frequent Twitter users, including Republicans (42% versus Democrats at 32%), Millennials (40% versus Gen Z at 26%), men (36% versus women at 26%) and Black Americans (36% versus white at 32%) say they’ll now spend more time on the platform that Musk owns it (versus all Twitter users at 31%).

AMERICANS SAY SMART CITIES DON’T NEED AUTOMOUS TAXIS:

In partnership with Emerging Tech Brew, we found that 87% of city residents found it essential for their city to invest in emerging technologies – but not every resident supports each tech initiative equally.

• • Most intelligent city technologies – such as public WiFi access, 5G wireless access, smart traffic management, facial recognition technology and air quality sensors – has solid support from city residents. The exception is autonomous robotaxi services, which less than half support (43%).
  • Overall, Gen Z and Millennial city residents report being more aware of smart city tech, as well as much more likely to use the tech weekly compared to older residents (Gen Z 44% and Millennials 51% versus Gen X 37% and Boomers 16%).
  • Those in cities with metro areas of less than 1 million tend to view such tech as less critical than their larger-city counterparts.
  • Smaller-city residents also are less likely to view their cities as particularly innovative, with just 16% saying they find their city very innovative, compared to 43% for larger cities.
  • 48% of Boomers said they never use smart city tech, while 27% of Gen X respondents said the same.
  • That compares with only 13% of Millennials and 7% of Gen Z who say they never use smart city tech.

ICYMI:

In case you missed it, check out some of the thought-leadership and happenings around Stagwell making news:

• • Why the Midterms Results Were Such a Surprise
  • Gen Z doesn’t care as much about salary transparency as their Boomer and Millennial coworkers
  • More Than 50% of Americans Think Crypto is the Future of Finance

As always, if helpful, we would be happy to provide more info on any of these data or insights. Please do not hesitate to reach out.

Thank you.

By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from The Harris Poll, a Stagwell agency.

Among the highlights of wave 140 (fielded Oct. 28-Oct. 30) in our weekly consumer sentiment tracking:

ECONOMY, INFLATION WORRIES MODERATE; JOB WORRIES JUMP:

Today, 86% of Americans are concerned about the economy, inflation and jobs – down 3 points from last week. At the same time, worries about losing a job jumped significantly.

• • 83% worry about a potential U.S. recession (down 2 points)
  • 82% about U.S. crime rates (no change)
  • 74% about political divisiveness (down 1 point)
  • 72% about the War on Ukraine (down 2 points)
  • 72% about affording their living expenses (no change)
  • 62% about a new COVID-19 variant (up 1 point)
  • 54% about losing their jobs (up 7 points)
  • 48% about the Monkeypox outbreak (up 4 points)

INFLATION AT THE NORTH POLE:

Eight in 10 (84%) Americans plan to buy gifts for others this holiday season, and they have set their 2022 gift-giving budget at $823, according to our survey with NerdWallet.

• • Close to a third (31%) of last year’s holiday shoppers are still in debt after using a credit card to pay for gifts they still haven’t paid off.
  • 72% of this year’s holiday shoppers will use credit cards, charging $663 on average.
  • Inflation is affecting how some shoppers approach gift-giving this year: 83% plan to adjust as a result of inflation, including giving different types of gifts compared to years past (36%) and spending less per person compared to years past (35%).
  • 43% say they feel pressure to spend more money on holiday gifts than they’re comfortable spending.
  • 68% plan to shop Black Friday/Cyber Monday sales this year.
  • 50% say they’ll spend the most on gifts while shopping these sales.
  • Still, 30% plan to use Black Friday/Cyber Monday sales to buy necessities for their home or family.
  • 67% say they will do their holiday shopping online instead of in-store this year.

OPEN ENROLLMENT BELT-TIGHTENING:

It’s healthcare open-enrollment season, and many workers are considering downgrading their health insurance because of high inflation, according to our survey with the Nationwide Retirement Institute.

• • 17% of respondents in the last 12 months adjusted their family’s budget to pay for health care expenses.
  • 12% canceled or changed health insurance.
  • 10% withdrew funds from their retirement account to pay for health care expenses.
  • 8% downgraded their health insurance plan.
  • 14% of Americans say they are considering downgrading their health insurance plan during this year’s open enrollment – rising to 23% for Gen Z and 20% for Millennials.
  • Americans also are experiencing high levels of stress around retirement and retirement planning because of inflation: 47% report their top stressor is inflation, 30% worry about Social Security running out of funds, and 29% are concerned about an unexpected decline in their health.

EMPLOYEES’ ADVICE TO HR: LESS IS MORE:

When it comes to HR tech platforms to improve the work experience, less is more, according to our survey with HR Brew.

• • On average, employees report using 3.4 HR platforms and 8.1 total HR and productivity tools in general.
  • 69% of employees with one HR platform said they felt confident they could find the information they need.
  • Confidence plummeted to 49% among those whose company has more than one HR platform.
  • In today’s economic climate, employees have an appetite for financial planning solutions (80% favorability among Millennials and 72% among Gen X) and the lowest need for new social networking tools.

INTEREST IN WOMEN’S SPORTS CLIMBING:

The popularity of women’s sports has grown by leaps and bounds – and consumers want to see the trend continue, according to Stagwell’s National Research Group’s new report, Leveling the Playing Field.

• • In the U.S., 3 in 10 sports fans say they’re watching more women’s sports now than they were five years ago.
  • The broadcast market for women’s sports grew significantly worldwide this year, thanks in part to successful events like the UEFA European Women’s Championship and ICC Women’s Cricket World Cup.
  • Even in the U.S., which didn’t compete in those tournaments, the market grew by 29% compared with 2021.
  • 85% of fans – including 79% of men – think that it’s important for women’s sports to continue to grow in popularity.
  • The Olympics proved there’s growing demand for women’s sports. During the Tokyo Games, in half of the 10 most widely viewed sports, viewership for women’s events was higher than men’s.

ICYMI:

In case you missed it, check out some of the thought-leadership and happenings around Stagwell making news:

• • Frustrated Women and Hopeful Men: The Gender Gap in Americans’ Moods
  • The mental health crisis of working moms
  • Sports, Movies, Celebrities and Beyond: New Report From Stagwell’s (STGW) National Research Group Shows ‘Brands’ Fuel the Fan Ecosystem

As always, if helpful, we would be happy to provide more info on any of these data or insights. Please do not hesitate to reach out.