Lou is your brand insights partner built inside HarrisQuest: Building Segments, Rendering Charts, and Surfacing Insights in Real Time Inside the Brand Measurement Platform

NEW YORK CITY, NY / ACCESS Newswire / April 6, 2026 / HarrisQuest, part of Stagwell’s The Marketing Cloud (NASDAQ:STGW) and powered by The Harris Poll, today announced the launch of Lou, an AI analyst built natively inside HarrisQuest, the brand tracking platform within The Marketing Cloud. Designed by researchers for researchers, HarrisQuest enables global brands to track brand and corporate reputation consistently across 24 global markets, and Lou delivers the “why” behind the data in seconds.

“We knew this insights agent was so powerful it had to be named in honor of Lou (our founder, Louis Harris),” says John Gerzema, CEO of The Harris Poll. “Powered by over seventy years of proven research methodology and trusted brand data, Lou delivers expert-grade insights at scale and extends trusted intelligence to every corner of the organization.”

Lou works inside HarrisQuest with full access to the brand’s data and saved analyses. It never needs to be briefed and operates around the clock. Unlike chat-based AI assistants layered onto generic dashboards, Lou executes directly inside the platform: building custom segments, rendering custom reports, applying filters, and surfacing strategic insights in real time. Most analyses are completed in less than 10 seconds. Just speak or type a question to Lou, and it acts.

AI That Acts, Not Just Answers

Lou isn’t an AI analyst that simply summarizes, it will act as an extension of your team running in the background. Lou pulls reports, custom views, and surfaces insights on your brand’s shifts and changes.

“Most AI in this category can summarize what has already happened. Lou is built to work directly in the data,” said Jonathan Gardner, CEO, HarrisQuest. “It builds the cut, renders the view, applies the filters, and helps teams understand what changed, what matters, and where to look first. We didn’t add AI to a dashboard. We put an analyst inside a measurement system.”

Lou’s capabilities include:

1. Custom Audience Segment Building: Customizable configuration by generation, geography, political ideology, income, or any combination, including bulk Designated Market Area (DMA) inputs. No data team required.

2. Voice-enabled Prompts: Users can speak to Lou and watch the data come to life. Ask about “the two weeks after our Super Bowl campaign” or “how does Gen Z feel about our brand today versus six months ago?” Lou pulls the data, builds the views, and surfaces the insight.

3. Funnel and Competitive Diagnosis: Lou does not only show what changed about your brand. It helps teams identify where the funnel is breaking and how the brand compares competitively, pointing to where the issue lies and where to look first.

4. Customized Reports: Live data is pulled from the brand’s actual performance at that moment, each savable to a permanent URL, ready for the next session or the next team member to easily view.

5. Time-over-Time Comparisons in Seconds: No manual date configuration required.

6. Boardroom-ready Outputs: Lou pulls trusted, rigorously grounded data from HarrisQuest, formatted for the C-suite brief or the analyst deep-dive, on demand.

When the data does not support a conclusion, Lou says so. Every output is grounded in the platform’s methodology, metric definitions, formulas, and reasoning rules. No hallucinated calculations. No scraping. No invented causality from cross-sectional data.

“I needed year-over-year Brand Equity across the U.S. and Mexico. That’s normally a team effort. With Lou, I built it myself in minutes,” said a Brand Marketing Manager at a major international sports federation. “It’s not a tool we check in on. It’s an analyst that’s already working.”

A Differentiated Experience: AI Inside the Measurement System

HarrisQuest stores the work teams already do: segments, saved views, historical cuts, and prior analyses, each preserved at a permanent URL. Lou operates inside that accumulated history. A new analyst stepping into the platform on day one has immediate access to an AI working from the team’s saved segments, views, and prior work. No briefing. No setup. No starting over. The longer a team uses HarrisQuest, the richer the platform context Lou can work from.

Brand Intelligence for Every Member of the Team

Lou extends the power of always-on brand intelligence to every brand insights professional, marketer, communications leader, and executive who makes decisions on brand and corporate reputation data. Users no longer need to be data specialists to dig into what is driving brand performance. Lou handles the analysis; they focus on the decision.

Users can now speak to Lou, ask what’s going on with their brand, drill into audience performance with Gen Z, sports fans in Mexico, or any segment that matters, and get insights on what is causing shifts in brand equity or consideration. Lou will surface what you need in time for the next meeting and save what the team worked on for next time.

Visit harrisquest.com to learn more.

About HarrisQuest

HarrisQuest is The Harris Poll’s brand intelligence platform, built by researchers for researchers and available as part of Stagwell’s The Marketing Cloud. It enables global brands to track brand and corporate reputation consistently across 24 markets, measuring equity, awareness, trust, and consideration with the rigor of 70 years of Harris Poll methodology. Lou, its native AI analyst, turns those measurements into analysis teams can generate, save, and revisit within the platform in seconds.

About The Harris Poll

The Harris Poll is one of the longest-running and most respected surveys in American history, tracking public opinion, corporate reputation, and brand health since 1956. As part of Stagwell, The Harris Poll delivers research, analytics, and measurement solutions to some of the world’s leading brands.

About The Marketing Cloud

The Marketing Cloud (formerly Stagwell Marketing Cloud) is a data-driven suite of AI-powered SaaS and service solutions built for the modern marketer. Powered by proprietary data and advanced tools spanning research, communications, creative, and media, it enables organizations to achieve measurable business outcomes by making smarter decisions, faster. The Marketing Cloud was born out of Stagwell’s (NASDAQ:STGW) award-winning network, known for delivering creative performance for ambitious brands.

About Stagwell

Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

Media Contact

Alyssa Bourne-Peters, PR Director, North America
Alyssa.Bourne-Peters@themarketingcloud.com
+1 917-592-9795

52% OF VOTERS SAY ECONOMY IS BETTER TODAY THAN UNDER BIDEN, UP 5 PTS. FROM JANUARY

65% OF VOTERS AGREE WITH THE SUPREME COURT’S DECISION LIMITING EXECUTIVE POWER TO IMPOSE TARIFFS IN NON-EMERGENCIES

85% OF VOTERS SAY ONLY U.S. CITIZENS SHOULD BE ALLOWED TO VOTE WITH 71% SUPPORTING THE SAVE AMERICA ACT

THE MIDTERMS HORSERACE IS TIED, BUT REPUBLICANS HAVE A 4-PT. MESSAGING EDGE AMONG LIKELY VOTERS

76% OF AMERICANS SUPPORT FREE ENTERPRISE OVER SOCIALIST POLICIES, WITH STRONG CONSENSUS FOR PRIVATE HOMEOWNERSHIP, PROPERTY RIGHTS, AND PRIVATELY RUN GROCERY STORES

59% OF VOTERS NOW SUPPORT MADURO’S ARREST AND VENEZUELA INTERVENTION, A 5-PT. INCREASE, AND 62% SAY TRUMP ADMINISTRATION SHOULD PUSH VENEZUELA TOWARDS DEMOCRACY

NEW YORK, NY and CAMBRIDGE, MA / ACCESS Newswire / March 2, 2026 / Stagwell (NASDAQ: STGW) today released the results of the February Harvard CAPS / Harris poll, a monthly collaboration between the Center for American Political Studies at Harvard (CAPS) and the Harris Poll and HarrisX.

President Donald Trump’s approval rating is at 46%, showing slight improvements across nearly every policy area. His job approval is highest on fighting crime in America’s cities (51%), immigration (48%), and returning America to its values (48%); and lowest on responding to anti-ICE protests in Minneapolis (42%) and tariffs and trade policy (43%). This month’s poll also covered public opinion on the State of the Union, overall economy, midterms, recent Supreme Court ruling, voter ID requirements, economic ideology, and U.S. foreign policy in Latin America, the Middle East, and Ukraine. We will release a special follow-up report later this week on the conflict in Iran. Download the key results here.

“The Americans are single-mindedly focused on the economy, and this poll shows there is room for people to change their opinion as we’re seeing some improvement in the long-term trend,” said Mark Penn, Co-Director of the Harvard CAPS / Harris poll and Stagwell Chairman and CEO. “The administration has to keep working on explaining its economic policy to change the minds of voters ahead of the midterms.”

SLIGHT IMPROVEMENT IN PERCEPTIONS OF THE ECONOMY

• 51% of voters say the U.S. economy is strong today (+2 pts., Jan. 2026; +8 pts., Nov. 2025).

• 36% of voters say their personal financial situation is improving (+4 pts., Nov. 2025), particularly among Republican, male, likely midterm, 25-44 y.o., and urban voters.

• 52% of voters say the economy is better today than it was when Biden was president (+5 pts., Jan. 2026). 59% attribute today’s economy to Trump (Democrats: 75%; Republicans: 44%; Independents: 58%).

• 52% of voters say the economy is shrinking (-4). 62% think inflation is above 3 percent, including a majority across political parties (-4).

VOTERS CONTINUE TO SUPPORT MOST OF TRUMP’S POLICIES

• The majority of key Trump policies continue to see majority support. His most popular policies are lowering prescription drug prices (80% support), deporting illegal immigrants who have committed crimes (75%), eliminating fraud in government expenditures (71%), and capping credit card interest rates at 10% for one year (69%).

• Trump’s least popular policies include removing information about civil rights and climate change from public sites (32% support), Medicaid cost cuts (42%), and hiring additional ICE agents to conduct immigration raids (45%).

• Inflation and immigration continue to be the nation’s top two most important issues today, according to voters, with healthcare increasing in salience this month (+3).

• The Republican Party approval rating is at 48% (+4 pts., Jan. 2026), while the Democratic Party approval rating is at 45% (+1). Congressional approval is at 34% (+2).

FAVORABLE RESPONSE TO STATE OF THE UNION WITH NEW TRUMP POLICIES SEEING STRONG SUPPORT

• 47% of voters say they watched the State of the Union address, with 60% who watched at least some of the address having a favorable opinion of it.

• All 11 of Trump’s new policies announced in the address received majority support, with the most popular being a stock trading ban on Congressional members (72%), federal accounts for employees without retirement plans (70%), a ban preventing single-family home purchases from Wall Street firms (69%), and a most-favored-nation drug pricing deal (68%).

• 52% of voters say it was appropriate for some Democrats to boycott the address, but 57% say their booing and jeering was inappropriate.

• 33% of voters watched the Democratic rebuttal speech by Virginia governor Abigail Spanberger, with 61% who watched at least some of the speech having a favorable opinion of it.

REPUBLICANS GAIN EDGE POST-EXPOSURE TO PARTY MESSAGING IF CONGRESSIONAL ELECTIONS WERE HELD TODAY

• Voters are split 50-50 on which party they would vote for if the congressional election were held today (Republicans +4 pts., Jan. 2026).

• When given statements about party messaging, Republican messaging on responsible governance via curbed spending, closed borders, and reduced crime resonates most, with more than 2 in 5 voters, a plurality, saying the messages make them more likely to vote Republican.

• Anti-Trump messaging from Democrats is more effective than affordability messaging, with 61% of voters saying messages on stopping Trump and his tariffs are believable. However, the message only delivers a net +2 boost in likely vote choice toward Democrats.

• After exposure to each party’s messaging, 51% of voters say they are more likely to vote for a Republican for Congress than a Democrat. The Republican lead grows to 4 pts. among likely voters.

VOTERS AGREE WITH SUPREME COURT RULING AGAINST TRUMP’S TARIFFS

• 65% of voters agree with the Supreme Court’s ruling limiting Trump’s power to impose global tariffs without congressional approval, including a majority across political parties.

• 62% of voters say fentanyl/drug trafficking and large U.S. trade deficits are real issues and emergencies facing the country (Democrats: 43%; Republicans: 81%; Independents: 59%), but 42%, a plurality, say the president should not have authority to impose tariffs in non-emergency situations.

• 56% of voters oppose Trump’s new 15% global tariff after the Supreme Court ruling.

• 51% of voters oppose Trump’s tariffs imposed last year, with 54% saying the tariffs went too far.

MOST VOTERS BACK THE SAVE AMERICA ACT, BELIEVING ONLY U.S. CITIZENS SHOULD BE ALLOWED TO VOTE

• 58% of voters believe there is at least some voter fraud in U.S. elections, particularly among Republicans (77%) and Independents (58%), despite 60% saying the elections are generally secure.

• 85% of voters say only U.S. citizens should be allowed to vote, including a strong majority across political parties.

• 71% of voters support the SAVE America Act (Democrats: 50%; Republicans: 91%; Independents: 69%), with 54% prioritizing stopping voter fraud over access concerns for eligible citizens.

• The majority of voters support specific requirements of the Act, including proof of citizenship (75%), voter ID (81%), states removing non-citizens from voter rolls (80%), and states sharing redacted voting rolls with the Department of Homeland Security (61%).

• 73% of voters say we should have a national law requiring all ballots to be counted within 24 hours of Election Day.

• 68% of voters support early voting, including a majority across political parties.

AMERICANS ARE OVERWHLEMINGLY PRO-FREE ENTERPRISE

• 76% of voters say America should be run as a free enterprise country, including a strong majority across political parties, and 78% believe they have a better life under such a system.

• 59% say capitalism is a better economic system than socialism (Democrats: 46%; Republicans: 74%; Independents: 57%).

• 91% of voters support private homeownership, private property rights, and freedom of opinion. 84% believe grocery stores should be privately run.

• 65% of voters believe the people own their own houses, not the state, under socialism, including a majority across political parties.

• 52% of voters say teachers’ unions are heavily involved in politics, with most viewing them as in the political center (41%) or left-leaning (37%). 60% say they should not be involved in political issues (Democrats: 50%; Republicans: 63%; Independents: 66%).

MAJORITY SUPPORT FOR TRUMP’S GAZA DEAL

• 73% of voters support Trump’s deal to secure the safe return of Israeli hostages and end hostilities in Gaza (+6), including a majority across political parties and age groups.

• 71% of voters continue to support Israel over Hamas in the conflict.

MORE VOTERS SUPPORT MADURO’S ARREST VERSUS LAST MONTH, WANT MORE AGGRESSIVE U.S. STANCE AGAINST DICTATORS AND DRUG CARTELS

• 59% of voters support the arrest of Nicolás Maduro (+5), with 58% saying his removal was in the national interest of the U.S. (+7; Democrats: 41%; Republicans: 79%; Independents: 52%).

• 54% of voters say the U.S. should try to fix the Venezuelan oil industry (-3), though 51% say the U.S. is not entitled to proceeds.

• 62% of voters believe pushing Venezuela towards a democratic transition should be a key priority for the Trump administration, including a majority across political parties.

• 67% of voters say the U.S. should take a more aggressive stand in our hemisphere against leaders propped up by drug cartels, and 62% support a U.S. maximum pressure campaign on the government of Mexico to fight drug cartels.

• 66% of voters think the U.S. should take a more aggressive stance against dictators propped up by Russia and China (+5).

MAJORITY OF VOTERS WANT THE U.S. TO CONTINUE SUPPORTING UKRAINE

• 66% of voters say Trump should continue to provide weapons to Ukraine and impose further economic sanctions on Russia, including a majority across political parties.

• 63% of voters say Ukraine should receive direct security guarantees from the U.S. if it makes concessions to end the war.

• 51% of voters support Trump’s handling of the Ukraine-Russia conflict so far.

The February Harvard CAPS / Harris poll survey was conducted online within the United States on February 25-26, 2026, among 1,999 registered voters by The Harris Poll and HarrisX. Follow the Harvard CAPS / Harris poll podcast at https://www.markpennpolls.com/ or on iHeart Radio, Apple Podcasts, Spotify, and other podcast platforms.

About The Harris Poll & HarrisX

The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations, and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing.

HarrisX is a technology-driven market research and data analytics company that conducts multi-method research in the U.S. and over 40 countries around the world on behalf of Fortune 100 companies, public policy institutions, global leaders, NGOs and philanthropic organizations. HarrisX was the most accurate pollster of the 2020 U.S. presidential election.

About the Harvard Center for American Political Studies
The Center for American Political Studies (CAPS) is committed to and fosters the interdisciplinary study of U.S. politics. Governed by a group of political scientists, sociologists, historians, and economists within the Faculty of Arts and Sciences at Harvard University, CAPS drives discussion, research, public outreach, and pedagogy about all aspects of U.S. politics. CAPS encourages cutting-edge research using a variety of methodologies, including historical analysis, social surveys, and formal mathematical modeling, and it often cooperates with other Harvard centers to support research training and encourage cross-national research about the United States in comparative and global contexts. More information at https://caps.gov.harvard.edu/.

Contact:
Carrie Hsu
pr@stagwellglobal.com

Stagwell, Axel Springer, Teads and The Trade Desk partner on German News Advertising Study, drawing insights from over 11,000 respondents

Study finds the proportion of ‘news junkies’ in Germany is highest of all the surveyed markets

BERLIN, GERMANY / ACCESS Newswire / February 18, 2026 / Stagwell, the global challenger network transforming marketing through AI, released the latest installment of its News Advertising Study in partnership with Axel Springer, Teads and The Trade Desk.

The survey, fielded among 11,282 adults in Germany, builds on Stagwell’s prior News Advertising studies conducted in Asia Pacific, Canada, the U.S. and UK. This regional study further reinforces it is safe for brands to advertise adjacent to quality news content agnostic of the topic.

“The Future of News research for the German market illustrates how important it is for brands to advertise in quality news publications. Germany has a 10-percentage point higher share of news enthusiasts than other markets, and it is a missed opportunity for brands not to invest in that high value audience due to misunderstood brand safety concerns,” said James Townsend, CEO of Stagwell EMEA.

Key Findings Include:

• 81% of German adults are active news readers.

• 35% of German adults are ‘news junkies,’ checking the news an average of 7.2 times per day and reading an average of 10.3 news articles per day (vs. 25% in the UK and USA, where news junkies check news 4.4 times per day and read an average of 6.2 news articles per day).

• The proportion of ‘exclusive news junkies’ in Germany (18%) is by far the highest of all the surveyed markets including Asia Pacific (9%), Canada (11%), the U.S. (11%) and UK (10%).

• German adults are more likely to follow news closely (35%) than they are sports (25%) and entertainment (15%).

• Among German consumers, average purchase intent is virtually identical regardless of context: 66% next to political or crime coverage versus 67% next to sports and entertainment. The difference is there is no penalty for advertising alongside hard news.

• There are no brand safety issues among key demographic groups for advertisers, including Gen Z, Millennials, high earners and university-educated Germans.

“Brands that avoid news aren’t protecting themselves. They’re making themselves invisible. 81% of Germans actively and regularly consume news, and more than one third do so very intensively,” said Christoph Eck-Schmidt, CCO & CMO of Axel Springer.

The findings were released at the annual Media Leaders event in Berlin, hosted by W&V and Axel Springer. Leaders from Axel Springer, The Trade Desk, Teads, Deutsche Telekom AG and Stagwell’s media and data intelligence platform, UNICEPTA discussed the importance of advertising in news in front of 50 of the regions’ industry leading CEOs and CMOs.

“When brands step away from news, they unintentionally fuel a vicious cycle that weakens journalism and public trust,” said Stephanie Himoff, Chief Commercial Supply Officer, Teads. “The Stagwell research findings show the opposite is also true: advertising alongside quality news supports independent reporting, reaches highly engaged audiences, and delivers strong brand outcomes.”

“As the digital advertising landscape evolves, the evidence is undeniable: where a brand appears is just as crucial to campaign success as precise targeting. Stagwell’s Future of News study, supported by The Trade Desk, shows clearly that advertising in premium news environments is both brand-safe and highly effective across every topic, from politics to entertainment and business,” said Jan Vorndamm, Senior Director of Inventory Partnerships, The Trade Desk. “By shifting investment toward quality journalism, brands can drive business results while contributing to a healthy and sustainable media ecosystem.”

To learn more about the Future of News and explore the research, visit: https://www.stagwellglobal.com/future-of-news/ and reach out to futureofnews@stagwellglobal.com with any questions.

About Stagwell
Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

PR Contact:
Madi Wick
PR@stagwellglobal.com

Stagwell Chairman and CEO Mark Penn unveiled survey of 100 CEOs on stage at The Wall Street Journal’s 2025 CEO Council Summit

WASHINGTON, Dec. 9, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, unveiled the results of a survey of 100 American CEOs to gauge sentiment on business priorities, economic outlook, and views of AI advancements heading into 2026. The study, conducted by Stagwell’s National Research Group (NRG), provides guidance on how CEOs are anticipating business, economic and political shifts leading into the new year.

Key findings from the study include:

• CEOs support AI as a transformative force: Nearly all CEOs (85%) see AI as entering a healthy growth phase rather than a bubble, with generative AI viewed as the most transformative technology of 2026. 78% of CEOs maintain they are bullish on AI’s impact on workplace efficiency and innovation.
• CEOs predict economic unease, but maintain measured confidence: While 62% of CEOs believe the U.S. is on the wrong track, nearly three in four (74%) express confidence in the resilience of the U.S. economy heading into 2026.
• Inflation, debt, and jobs dominate CEO agendas: Financial stability is the top policy focus for 2026, with managing inflation (61%), reducing debt (47%), and job creation (33%) marked as top policy priorities.
• Policy and political concerns weigh on CEO confidence: Regulatory and policy shifts (66%) and trade restrictions (60%), are expected to have the greatest impact on business. Nearly half (46%) are pessimistic about political leaders’ stability and predictability.

For the full results, visit stagwellglobal.com.

Methodology
The findings are drawn from research conducted by Stagwell’s National Research Group (NRG) with 100 U.S.-based CEOs leading organizations with 10,000 or more employees. The sample reflects a mix of CEO tenures, cross-industry representation, and B2B and B2C companies. The survey was fielded online between October 21 and November 10, 2025.

About Stagwell 
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

Contact
Maggie Axford
pr@stagwellglobal.com

62% OF VOTERS SAY REPUBLICANS WON THE SHUTDOWN FIGHT, AND 68% APPROVE OF THE DEAL THAT ENDED IT

55% TRUST TRUMP AND THE GOP TO MANAGE THE ECONOMY, 10 POINTS AHEAD OF THE DEMOCRATS, YET MOST VOTERS THINK TRUMP IS LOSING THE BATTLE ON INFLATION

59% SAY INFLATION AND COST OF LIVING MATTERS MOST TO THEM WHEN THINKING ABOUT THE ECONOMY

MOST VOTERS MISINFORMED ON THE ECONOMY WITH MAJORITY SAYING ECONOMY IS SHRINKING AND 71% OVERESTIMATING INFLATION

72% OF VOTERS SUPPORT THE GRANTING OF H1-B VISAS

85% SUPPORT THE REMOVAL OF MADURO FROM VENEZUELAN OFFICE

78% SUPPORT TRUMP’S 21-POINT PEACE PLAN FOR ISRAEL-GAZA, BUT 68% WORRY HAMAS IS NOW REARMING

64% OF VOTERS SAY UKRAINE SHOULD RECEIVE DIRECT SECURITY GUARANTEES FROM THE U.S. IF IT MAKES TERRITORIAL CONCERSSIONS

NEW YORK and CAMBRIDGE, Mass., Dec. 8, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW) today released the results of the December Harvard CAPS / Harris poll, a monthly collaboration between the Center for American Political Studies at Harvard (CAPS) and the Harris Poll and HarrisX.

President Donald Trump’s approval rating is at 47%, up 3 points from November. The bump is reflected across each policy issue. Trump’s job approval is highest on fighting crime in U.S. cities (51%) and returning America to its values (50%), and lowest on handling inflation (40%) and tariffs and trade policy (42%). This month’s poll also covered public opinion on the government shutdown, economy, H1-B visas, drug boat strikes, Israel-Hamas conflict, war in Ukraine, and Venezuela. Download the key results here.

“This poll is a clear bounce back from the government shutdown when attitudes of the American public were really going off of a cliff,” said Mark Penn, Co-Director of the Harvard CAPS / Harris poll and Stagwell Chairman and CEO. “But the concern for inflation – and what’s perceived as the administration’s failure to deal with it – is the dominant thing weighing down the administration. The State of the Union will be an important opportunity for the President to address some of these issues.”

GENERAL ATTITUDES REVERSE TO PRE-SHUTDOWN LEVELS

• 39% of voters say the country is on the right track (+4 pts., November 2025).
• 47% of voters say the U.S. economy is strong (+4).
• The Republican Party approval rating is at 46% (+2), while the Democratic Party approval rating is at 41% (-2). Congressional approval is at 35% (+8).
• 47% of voters say inflation or affordability is the most important issue to them personally, including a majority across political parties.
• Inflation and the economy remain the top two most important issues facing the country today, followed by healthcare.

MOST TRUMP POLICIES CONTINUE TO SEE MAJORITY SUPPORT

• Most of Trump’s policies continue to see majority support. His most popular policies are lowering prescription drug prices (86% support), deporting illegal immigrants who have committed crimes (80%), eliminating fraud in government expenditures (77%), and launching government website to buy discounted drugs directly from manufacturers (70%), with each receiving two-thirds support or more across political parties.
• Trump’s least popular policies include adding work requirements to Medicaid programs (43%), deploying the National Guard to American cities (51%), and tariffs (52%).
• 55% of voters say Trump’s policies will increase inflation (Democrats: 78%; Republicans: 30%; Independents: 59%).
• 43% of voters, a plurality, say Trump’s policies will make them financially worse off.

VOTERS VERY NEGATIVE ON SHUTDOWN, APPROVING OF COMPROMISE AND MORE NEGOTIATIONS THROUGH MODERATES IN THE FUTURE

• 62% of voters say Republicans won the government shutdown. Voters are split on which party caused the shutdown.
• 85% of voters say the shutdown hurt the U.S. economy.
• 46% of voters say the recent government shutdown affected them personally.
• 71% of voters say moderate Democrats made the right call to end the shutdown (Democrats: 59%; Republicans: 83%; Independents: 71%), and 68% of voters approve of the compromise that ended the shutdown.
• 77% of voters say leaders should negotiate more through moderates like those who backed the deal that ended the shutdown, including a majority across political parties.

DESPITE TRUSTING TRUMP AND GOP OVER DEMOCRATS TO HANDLE THE ECONOMY, MAJORITY STILL SEE TRUMP LOSING BATTLE AGAINST INFLATION

• 55% of voters say they trust the Trump administration and Republicans to manage the economy over Democrats in Congress (+6 pts., November 2025).
• 71% of voters say inflation is above 3% a year right now, including a majority across political parties, with the median estimate among both Democrats and Independents at 5% and 4% among Republicans.
• 57% of voters say Trump is losing the battle against inflation, and 56% say his tariff policies are harming the economy.
• 57% of voters say the economy is shrinking (-5; Democrats: 77%; Republicans: 31%; Independents: 64%).

VOTERS PERCEIVE THE LAST TIME THE ECONOMY WAS “GOOD” WAS PRE-PANDEMIC 2020

• 48% of voters, a strong plurality across political parties, say the economy was last “good” in 2020 before the pandemic.
• Price of groceries or household items is the top influence on voters’ views of the economy in the past three months (79%), followed by gas prices (55%) and personal financial situation (39%).
• 59% of voters say inflation or cost of living matters most to them when thinking about the state of the economy.
• 49% of voters say stories about the economy are negative (incl. the majority of Democrats and Independents), while 23% of voters say they are positive (incl. the plurality of Republicans).
• Voters are more likely to trust than distrust statements on the economy from government economic agencies and the Federal Reserve.
• After learning inflation has been below 3% since October 2023, 44% of voters, a plurality, say the new information improves their view on the economy, with 45% of voters saying they thought inflation was higher.

BROAD SUPPORT FOR H1-B VISAS

• 72% of voters support the granting of H-1B visas, including a strong majority across political parties.
• 54% of voters say H-1B visas do not cost Americans jobs (Democrats: 61%; Republicans: 45%; Independents: 56%).
• 64% of voters say H-1B visas help America become more innovative, including a majority across political parties.
• 61% of voters say there will always be a need for specialized talent from abroad, including a majority across political parties.

INCREASING SUPPORT FOR MADURO’S REMOVAL FROM OFFICE

• 64% of voters say Venezuelan President Nicolás Maduro should be removed from office. When given context of Maduro’s election fraud and narco-terrorism indictment, 85% of voters say he should be removed, including a majority across political parties (+4).
• Among those who support Maduro’s removal, 76% say the U.S. should arrest Maduro and take him to the U.S. to face trial (+3).
• 54% of voters generally support Trump’s policy toward South and Latin America.
• 74% of voters say Maduro’s government is an enemy of the U.S., and 64% say it is an ally of China and Russia. 71% of voters believe it supports criminal cartels and illicit activities.

BROAD RECOGNITION FOR DRUG OVERDOSE AS A MAJOR PROBLEM, WITH TWO-THIRDS OF VOTERS IN SUPPORT OF U.S. DESTROYING DRUG BOATS

• 67% of voters say they support the US government destroying boats bringing drugs into the US from South America. 63% believe the boats are appropriately targeted for destruction.
• 65% of voters believe the Venezuelan government is participating in the drug trade, including a majority across political parties.
• 77% of voters say deaths from drug overdoses are a major problem, including a majority across political parties. 64% say drug-related deaths are deadlier than gun violence (Democrats: 50%; Republicans: 77%; Independents: 66%).
• 54% of voters say the U.S. military was wrong to launch the second missile that may have killed survivors, with voters split on whether this is a major incident or blown up for political purposes.

MAJORITY SUPPORT FOR TRUMP’S PEACE PLAN, BUT VOTERS WORRY HAMAS IS REARMING

• 70% of voters support Trump’s deal to secure the safe return of Israeli hostages and end hostilities in Gaza, including a majority across political parties and age groups.
• 68% of voters support Trump’s 21-point peace plan for Gaza. When given more details about the plan, 78% support it. 58% of voters say the peace plan played a large role in ending the war.
• 78% of voters say any deal should require Hamas to completely disarm and disband (+4). However, 68% of voters believe Hamas is rearming, including a majority across political parties.
• 59% of voters say there is still a lot of active fighting in Gaza on the ground.
• 69% of voters believe Iran is rebuilding its nuclear capability.
• 48% of voters, a plurality, say Arab governments should be responsible for ensuring Hamas disarms and disbands, while 33% say the U.S. should be responsible and 20% say Israel.

VOTERS BACK U.S. SECURITY GUARANTEES IF UKRAINE COMPROMISES

• 56% of voters say Ukraine making territorial concessions to Russia will allow the country and the world to move forward in peace and end the bloodshed. Voters remain split on whether Ukraine should concede or if it can win territory back.
• 64% of voters say Ukraine should receive direct security guarantees from the U.S. if it makes concessions to end the war with Russia.
• 53% of voters say they are satisfied with how Trump is managing negotiations to end the war in Ukraine.
• 65% of voters say the Trump administration should continue to provide weapons to Ukraine and impose further economic sanctions on Russia, including a majority across political parties.

The December Harvard CAPS / Harris poll survey was conducted online within the United States on December 2-4, 2025, among 2,204 registered voters by The Harris Poll and HarrisX. Follow the Harvard CAPS / Harris poll podcast at https://www.markpennpolls.com/ or on iHeart Radio, Apple Podcasts, Spotify, and other podcast platforms. 

About The Harris Poll & HarrisX

The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations, and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing.

HarrisX is a technology-driven market research and data analytics company that conducts multi-method research in the U.S. and over 40 countries around the world on behalf of Fortune 100 companies, public policy institutions, global leaders, NGOs and philanthropic organizations. HarrisX was the most accurate pollster of the 2020 U.S. presidential election.

About the Harvard Center for American Political Studies
The Center for American Political Studies (CAPS) is committed to and fosters the interdisciplinary study of U.S. politics.  Governed by a group of political scientists, sociologists, historians, and economists within the Faculty of Arts and Sciences at Harvard University, CAPS drives discussion, research, public outreach, and pedagogy about all aspects of U.S. politics. CAPS encourages cutting-edge research using a variety of methodologies, including historical analysis, social surveys, and formal mathematical modeling, and it often cooperates with other Harvard centers to support research training and encourage cross-national research about the United States in comparative and global contexts. More information at https://caps.gov.harvard.edu/.

Contact:
Carrie Hsu
pr@stagwellglobal.com  

Bringing more than 30 years of experience in market research and polling, Gardner leads Harris Quest at a pivotal time for growth at Stagwell’s The Marketing Cloud and The Harris Poll

WASHINGTON, Dec. 3, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced the appointment of Jonathan Gardner as CEO of The Marketing Cloud’s and The Harris Poll’s Harris Quest, an AI-powered suite of market research and brand management software tools. Reporting into The Marketing Cloud’s CEO Elspeth Rollert, Gardner will spearhead Harris Quest’s best-in-class market research operations, advancing its mission to provide clients with trustworthy and accessible data powered by AI and human-led analysis.

With over 30 years of experience in market research and polling, Gardner brings deep expertise to his new role, having spent nearly a decade at The Harris Poll as COO, overseeing all aspects of client fulfillment at the industry-leading research and consulting firm. Prior to his work at The Harris Poll, Gardner held chief operating positions at The Marketing Cloud, communications firm Subject Matter, and global research consultancy Penn Schoen Berland.

Harris Quest is The Marketing Cloud and The Harris Poll’s unified brand, offering AI-enabled research and marketing technology solutions. Its self-service brand management and survey tools empower its users to deliver real-time, actionable insights for today’s data-driven businesses. 

“Jonathan’s deep understanding of the marketplace and research tech uniquely positions him to lead Harris Quest to its next chapter of growth. His strategic insight  will be critical as we evolve our tools through a combination of AI and human insight —  increasing speed and accessibility while maintaining quality, ensuring The Marketing Cloud continues to set the standard for AI innovation and meet clients where they are,” commented Elspeth Rollert, CEO of The Marketing Cloud.

“Jonathan has been instrumental in helping The Harris Poll stand out in a crowded marketplace with data that is both trustworthy and accessible. With Harris Quest, he’s applying the same commitment to quality and innovation – empowering organizations to make informed decisions,” shared John Gerzema, CEO of The Harris Poll.

Gardner remarked on his new role: “Harris Quest bridges the best of both worlds – combining The Marketing Cloud’s cutting-edge AI tools and The Harris Poll’s market research capabilities – and I’m excited to bring expertise from the service side to build technology with a deep, multifaceted understanding of the product.”

About The Marketing Cloud
The Marketing Cloud (formerly Stagwell Marketing Cloud) is a data-driven suite of AI-powered SaaS and service solutions built for the modern marketer. Powered by proprietary data and advanced tools spanning research, communications, creative, and media, it enables organizations to achieve measurable business outcomes by making smarter decisions, faster. The Marketing Cloud was born out of Stagwell’s (NASDAQ: STGW) award-winning network, known for delivering creative performance for ambitious brands. 

About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

Contact:
PR@stagwellglobal.com 

RATINGS OF DEMOCRATS, REPUBLICANS, AND PRESIDENT ALL IN LOW FORTIES

TRUMP POLICIES LARGELY FAVORED WITH EXCEPTION OF TARIFFS BUT APPROVAL DECLINING TO 44% AMID ECONOMIC CONCERN AND SHUTDOWN

57% OF VOTERS CHARACTERIZE THE ECONOMY AS WEAK, A 6 PT. INCREASE FROM SEPTEMBER

OFF-CYCLE ELECTION MESSAGE: GOP NEEDS TO BROADEN ITS BASE; ZOHRAN MAMDANI’S POLICIES REJECTED BY A MAJORITY OF VOTERS ACROSS THE NATION

TWO-THIRDS OF VOTERS SEE MADURO’S REGIME AS A THREAT TO U.S. NATIONAL SECURITY AND 81% SUPPORT REMOVING HIM FROM OFFICE

NEW YORK and CAMBRIDGE, Mass., Nov. 10, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW) today released the results of the November Harvard CAPS / Harris poll, a monthly collaboration between the Center for American Political Studies at Harvard (CAPS) and the Harris Poll and HarrisX.

President Donald Trump’s approval rating dropped to a new low of 44%, 2 points down from September. Trump’s job approval is highest on fighting crime in U.S. cities (49%) and immigration (47%), and lowest on handling inflation (39%) and tariffs and trade policy (40%). This month’s poll also covered public opinion on the off-cycle elections around the country, economy, government shutdown, Israel-Hamas conflict, war in Ukraine, and Venezuela. Download the key results here.

“Keeping the government shutdown has put people in an increasingly negative mood,” said Mark Penn, Co-Director of the Harvard CAPS / Harris poll and Stagwell Chairman and CEO. “Voters support the Republican policy position, but with the shutdown, a worsening perception of the economy, discontent with tariffs, health care a key concern, and people not getting their paychecks – this is a deteriorating situation the White House has to fix.”

GOP AND CONGRESSIONAL APPROVAL DROP AS CONCERNS ON THE ECONOMY GROW

• 57% of voters say the U.S. economy is weak (+6 pts., September 2025).
• 35% of voters say the country is on the right track (-5).
• The Congressional approval rating dropped again to 27%, its lowest point since June 2024 (-5).
• The Republican Party approval rating is at 44% (-3), while the Democratic Party approval is at 43% (+1).
• Inflation and affordability (+3), and the economy and jobs (+4) remain the top two most important issues facing the country today according to voters.
• 48% of voters say inflation is the top issue for them personally (+5).

MOST TRUMP POLICIES CONTINUE TO SEE MAJORITY SUPPORT THOUGH SOME CONCERN OVER DETERIORATING INDEPENDENCE IN GOVERNMENT

• Trump’s policies remain popular, with 16 of 18 policies receiving majority support. Lowering drug prices (85%), deporting illegal immigrants who have committed crimes (79%), and cutting government waste (75%) are the most popular; while Medicaid requirements (44%), tariffs (50%), and deploying National Guard in cities (51%) are the least popular.
• 56% of voters believe that Trump has exceeded his authority as president. 51% say Trump is operating like a fascist dictator (+3).
• 59% of voters say Trump is not abiding by all court rulings, and 43% think that the administration works with Congress less than previous administrations.
• 56% of voters oppose President Trump’s construction of a new ballroom at the White House.

VOTERS FEEL EFFECTS OF GOVERNMENT SHUTDOWN

• 75% of voters oppose the government shutdown (+5), with 53% placing the blame on Republicans more than Democrats.
• 56% of voters think the Republicans will win the government shutdown (-6).
• 48% say the government shutdown has affected them personally, and 55% say the government shutdown is hurting the economy a lot.
• 74% of voters believe extending the Obamacare subsidies should be debated as part of a separate appropriations bills process. 67% say Democrats should end the shutdown without Obamacare funds.
• 44% of voters support the Senate’s filibuster rule. 37% oppose Republican leaders who want to scrap the filibuster to end the shutdown.

VOTERS SEE BOTH PARTIES AS BECOMING MORE EXTREME AND FARTHER FROM THEIR VIEWS, WANT HEALTH INSURANCE AND FOOD SECURITY

• 43% of voters, a plurality, say the Democratic Party today is moving farther from their own views; 45%, also a plurality, say the same of the Republican Party.
• 61% of voters say the Republican Party today is more of a MAGA/Trump party, while voters are split on whether the Democratic Party is more of a mainstream liberal party (37%) or socialist party (34%).
• 50% say that the Democratic Party understands and prioritizes the issues that matter most to them well; 46% say the same of the Republican Party.
• 46% of voters say they and their family need help with health insurance the most from an outside resource, followed by food security (40%).

OFF-CYCLE ELECTIONS POINT TO NEED OF GOP PARTY TO BROADEN ITS BASE WHILE MAJORITY ACROSS PARTIES REJECT MAMDANI’S POLICIES

• 63% say that the GOP needs to broaden its positions to appeal to more people in the middle.
• 50% of voters think that Zohran Mamdani represents the Democratic Party today (Democrats: 65%; Republicans: 47%; Independents: 38%). 51% say that the Democratic Party moved too far to the left.
• 59% of voters would not consider voting for Mamdani after reading policies (Democrats: 33%; Republicans: 78%; Independents: 65%). A strong majority of voters, including a majority across political parties, think houses, stores, and factories should be left to private enterprise and the market (77%); believe Israel is the homeland of the Jewish people (74%); support increases in police funding (71%); and believe prostitution should be kept illegal (64%). 67% of voters oppose open borders (Democrats: 49%; Republicans: 79%; Independents: 72%).

VOTERS BELIEVE HAMAS IS NOT RESPECTING TRUMP’S PEACE DEAL

• 53% of voters support Trump’s handling of the Israeli-Hamas conflict so far, though 59% say Trump are skeptical of whether Trump will be able to keep peace between Israel and Hamas.
• 71% of voters favor the deal brought together by the Trump administration to secure the safe return of the Israel hostages and end the hostilities in Gaza, and 65% support Trump’s 21-point peace plan.
• 51% of voters say Israel is not respecting the deal with Hamas, while 66% say Hamas is not respecting the deal with Israel. 57% say that Arab governments are not respecting the deal.
• 74% of voters say that the deal should require Hamas to completely disarm and disband as part of the solution to conflict, and 51% say Arab governments should be responsible for ensuring Hamas disarms.
• 68% of voters say the long-term answer to the Israeli-Palestinian dispute is for there to be two states: Israel and Palestine.

CONTINUED SUPPORT FOR SANCTIONS ON RUSSIA AND SUPPORT FOR UKRAINE

• 65% of voters support Trump’s efforts to end the war in Ukraine, though 63% say Trump will not solve Ukraine.
• 72% of voters support the Trump administration sanctioning Russia’s top oil and gas companies to get President Vladimir Putin to agree to an immediate ceasefire. 72% support additional economic sanctions on Russia to try to force it to end the war (-5).
• 77% of voters say Europe should stop buying oil from Russia and buy it from the US instead if it were practical. 58% support punitive tariffs on governments who buy oil and gas from Russia.
• 65% of voters say the Trump administration should continue to provide weaponry to Ukraine and impose further economic sanctions on Russia.

STRONG MAJORITY OF VOTERS FAVOR ARREST AND REMOVAL OF MADURO FROM OFFICE

• 63% of voters say Venezuelan President Nicolas Maduro should be removed from office. When given context of Maduro’s election fraud and narco-terrorism indictment, 81% of voters say he should be removed.
• 67% of voters think the actions of the Maduro regime in Venezuela threaten U.S. national security.
• 73% of voters say the U.S. should try to arrest Maduro and take him to the U.S. to face trial.

The November Harvard CAPS / Harris poll survey was conducted online within the United States on November 4-6, 2025, among 2,000 registered voters by The Harris Poll and HarrisX. Follow the Harvard CAPS / Harris poll podcast at https://www.markpennpolls.com/ or on iHeart Radio, Apple Podcasts, Spotify, and other podcast platforms. 

About The Harris Poll & HarrisX

The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations, and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing.

HarrisX is a technology-driven market research and data analytics company that conducts multi-method research in the U.S. and over 40 countries around the world on behalf of Fortune 100 companies, public policy institutions, global leaders, NGOs and philanthropic organizations. HarrisX was the most accurate pollster of the 2020 U.S. presidential election.

About the Harvard Center for American Political Studies
The Center for American Political Studies (CAPS) is committed to and fosters the interdisciplinary study of U.S. politics.  Governed by a group of political scientists, sociologists, historians, and economists within the Faculty of Arts and Sciences at Harvard University, CAPS drives discussion, research, public outreach, and pedagogy about all aspects of U.S. politics. CAPS encourages cutting-edge research using a variety of methodologies, including historical analysis, social surveys, and formal mathematical modeling, and it often cooperates with other Harvard centers to support research training and encourage cross-national research about the United States in comparative and global contexts. More information at https://caps.gov.harvard.edu/.

Contact:
Carrie Hsu
pr@stagwellglobal.com  

Stagwell deepens its commitment to high-quality owned media reflecting the network’s confidence in the commercial power of journalism and news

NEW YORK, Oct. 16, 2025 /PRNewswire/ — On stage today at Stagwell’s (NASDAQ: STGW) NewsFronts, the inaugural upfront dedicated to exploring the opportunities for brands to invest in the next chapter of news media, CEO and Chairman Mark Penn will announce the network now owns 35% of Real Clear Holdings LLC, publisher of the highly-respected RCP Poll Averages, news publication RealClearPolitics, and 12 other news and analysis sites. Stagwell’s investments in platforms like RealClear are part of the network’s expanding interest in owned media platforms, including ReachTV. This investment also reinforces Stagwell’s belief that news media is both undervalued and a strong business opportunity for brands, a founding principle behind Stagwell’s Future of News initiative.

Stagwell’s clients will benefit from RealClear’s audience, op-ed aggregation and polling capabilities. This investment also continues Stagwell’s longstanding work with news publications through its agencies like Code and Theory, which has fueled digital innovation for nearly 200 newsrooms including Bustle Digital Group, The Minnesota Star Tribune, Time, Thomson Reuters and Vogue.

“This investment reinforces our conviction that quality news has the power to drive meaningful business results. Championing quality news and opinion media isn’t just good for us; it’s good for every business,” shared Stagwell Chairman and CEO Mark Penn.

John McIntyre, co-founder and CEO of Real Clear Holdings LLC commented: “As RealClear has collaborated with Stagwell, I am continuously impressed by its breadth, integrity, and focus on quality. Expanding our partnership will deliver strong benefits for our respective audiences and stakeholders. We are excited for the next phase of our growth.”

About Stagwell 
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

Contact
Maggie Axford
pr@stagwellglobal.com