By

Mark Penn
Chairman and CEO, Stagwell

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When I ran campaigns, I used to lament that corporations would spend more on marketing a hamburger than marketing political ideas and efforts. Back then, campaigns were struggling shoestring enterprises. No longer.

Today, campaigns and issue groups spend billions of dollars (much of it ineffectively) on communicating to voters, and fundraising at large has become big business. Ironically, the rocket fuel for all this was not the much-maligned Supreme Court decision Citizens United that gave corporations political speech rights. Rather, it was the internet – opening up a far speedier and cost-effective method of motivating voters and fundraising from them. Everything we condemn about politics and social media today – the speed of clickbait, the sensationalizing of small news events, the partisan divide – has paved the way for online fundraising and its explosive growth.

Political advertising spend is rapidly breaking records

Political advertising will hit $7.8bn in the 2022 midterm elections – nearly approaching the $8.5bn spent across TV, radio and digital media in the 2020 presidential cycle. We are seeing continued growth in campaign spending, and each mid-term is coming close to the previous presidential runs in spend. Each president leaps to a new record in political expenditures. It will take a set of really mundane candidates with a runaway winner to break this ever-increasing cycle. Absent that, this is a double-digit growth spiral for several more election cycles. I never thought I would see $10m Congressional races and $100m Senate contests, and yet those are now everyday occurrences.

Digital fundraising is rising at a faster rate than overall spending

Of the $14.4bn in paid media spent during the 2020 cycle, 49% was raised online. The 2022 cycle should exceed $14bn in paid media spend, with over 60% likely to come from online fundraising. To put that in context – in 2014, less than 9% of the $4.4bn in contributions came in via online donors. Democrats, who are notably vocal about money in politics, spend the most – generally about 50% more than the Republicans.

Donors today are largely first-timers – and start small

For most donors over the last few cycles, giving to politics has been a new experience. Most of these contributions aren’t from big-dollar donors or PACs, but low-dollar donations from average Americans giving amounts between $30 and $100 (76.1% of Act Blue Democratic donors in 2020 were first-time donors).

Americans have a love-hate relationship with political giving. When asked to give $1 on their tax return to fund campaigns, most Americans said ‘no’ to the voluntary check-off, and the fund was running out of money. Taxpayers generally believed politicians should finance their own campaigns and leave the public out of them. In the ‘70s and ‘80s, candidates used direct mail to gather low-dollar gifts, but it was slow and expensive. In 2008, social media entered the scene and spilled over into news and politics. With its proliferation of inflammatory messages and clickbait, social media was the ideal incubator for online giving. While less than 1% of voters donated to campaigns in the past, that number is now up to 10% and continues to grow.

How companies can mimic political fundraising techniques

I always call online fundraisers the best marketers in the world. Why? Because in return for their funds, consumers get absolutely nothing of tangible value – no product and not even a tax deduction.

What makes them such good marketers? They believe in math. They have hundreds of people who craft messages, then test them methodically and go big with the ones that work. They refine their lists, carefully managing their communications to people to avoid overload or confusing and contradictory messages. And they utilize low-cost, effective messaging techniques, driving campaigns through email and increasingly via text messaging, as consumers switch their preferred communication modes.

Today, these fundraisers employ the process and rigor that most corporations should envy: ample message creation, thorough testing, careful media mix modeling and rigorous adherence to performance standards and return on investment. Politics once again leads the way in how to structure and carry out effective online marketing. This rigorous approach would and is working for commercial online marketing, though retail marketers have more limits on how aggressive they can be. Still, they can treat Thanksgiving, Prime Days and Christmas as a kind of commercial election day, working up to harvesting sales in the same way that political fundraising is mostly prospecting until the campaign’s final months. Commercial marketers can also be more aggressive via text messaging to mimic these successful political messages.

Political fundraising is only starting to hit its groove and has many potential roads for broad expansion. While online fundraising exploded in 2020, only 20% of the 180 million Americans who voted in that cycle donated to a campaign, and under 2% of the country gave over $200. By comparison, over 70% of Americans gave to charity in 2020, totaling $324.1bn in individual contributions that mirror the scale and spend of small-dollar political contributions. The addressable digital advocacy and political fundraising markets represent massive growth opportunities.

Galvanizing the masses around a cause: still the mandate

Online political fundraising is, in essence, fan marketing. It’s about getting those who care most about your brand to be even more passionate and committed. When an employee of a competitor company insults a customer, don’t just sit there – use it to your advantage and broadcast it to your loyal fans. Most commercial marketing, even online, is passionless and saccharine; if you want to be as successful as political marketers, you will have to take some risks and be bolder. Now, this may not fit all corporate brands, but that’s the advantage that upstart challenger brands have in the marketplace – they can be free to be out there, within the bounds of good humor and taste.

To be clear, political ads continue to be a discipline unto themselves, built primarily around negative messages with no clear analog in commercial marketing. Online fundraising also includes tough negative messages, but is built mainly around bringing people together as part of a group that wants to help a cause. This new technique is at the forefront of what’s possible in this new online world as more and more people are plugged into news and current events. Online fundraising can and will expand into the not-for-profit world, but it will surely lead the way in fan marketing for breakthrough companies as well.

Mark Penn is chairman and chief executive officer of New York-based marketing group Stagwell.

 

 

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Originally Released On

PR Newswire

CONTACT:

Sarah Arvizo
Stagwell
pr@stagwellglobal.com 

NEW YORK and WASHINGTON D.C. – Sept. 15, 2022 – Stagwell today launched a new business unit to deliver bipartisan, multidisciplinary political and communications expertise to chief executive officers, chief communicators officers and chief marketing officers navigating emerging policy, political and social issues.

 

The new Stagwell Risk and Reputation Unit aligns political and financial strategists from Democratic strategic communications firm SKDK, Republican digital agency Targeted Victory, financial communications firm Sloane & Company and Stagwell’s corporate reputation and strategic experts. The offering will help business leaders audit the societal and political issues most important to stakeholders, develop proactive and reactive strategies and narratives, and monitor and measure the impact of a company’s position on business reputation and overall performance.

 

“Today’s CEOs are under more pressure than ever to mix business and politics – yet one misstep can wipe out a year of marketing and corporate reputation building and billions in shareholder value,” said Mark Penn, chairman and CEO, Stagwell. “Too often, businesses rely only on expertise from one side of the aisle or without considering the financial implications of their public positions. Our team goes beyond the purpose-marketing units in today’s landscape to bring true, bipartisan political insights and tested business acumen closer to the war room.”

 

Ray Day, Stagwell vice chair and a longtime chief communications officer, added: “Leaders have minutes to make the right decision once a societal or political issue takes over their company’s narrative. Too often, they tend to make choices based on internal information with little outside perspective,” Day said. “We’re providing the guidance leaders need to respond in the heat of the moment, while also helping them see around corners and anticipate what’s to come to protect reputation.”

 

The new consultancy includes experienced strategists who have supported and served in executive leadership at Microsoft, Ford, IBM and many other Fortune 500 companies, as well as campaign strategists for 12 presidential races, 95 Senate races and 175 House races.

 

“Stagwell excels at connecting the best of the best to unleash transformative results for our clients. With this unit, we’ve connected two of the leading political firms in the country alongside our financial and corporate communications experts to help business leaders solve one of their biggest post-COVID challenges: balancing product with purpose,” said Alexis Williams, chief brand officer, North America, Stagwell.

 

To inquire about the Risk and Reputation Unit, please reach out to hello@stagwellglobal.com

 

About Stagwell

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

About SKDK

SKDK is a top national communications and political consulting firm bringing unparalleled strategic communications experience to Fortune 500 companies, nonprofits, philanthropic organizations and labor unions, as well as political committees and candidates. With offices in Washington, New York, Los Angeles and Albany, SKDK offers strategic support to managing a crisis, protecting a brand, advocating an issue or winning an election. In 2020, SKDK was a key adviser to the Biden for President campaign and helped to make history by electing Joe Biden as President of The United States and Kamala Harris, the nation’s first Black, Asian-American and woman, as Vice President. To learn more about SKDK, visit our website at www.skdknick.com.

About Targeted Victory

Targeted Victory is a digital-first political and communications agency.  Born out of campaigns, we bring speed and scale to our work on behalf of Fortune 500 companies.  Our roster of presidential-level campaign operatives, former House and Senate chiefs of staff, former television producers and global public relations and marketing professionals provide strategic guidance to our clients. Our decades of experience running political and corporate campaigns has taught us utilizing both national messaging and outreach, along with activating hyperlocal engagements, is the most effective way to tell a client’s story.

About Sloane & Company

Founded in 1998, Sloane & Company is an industry-leading strategic communications firm focused on Corporate Communications, Media Relations, Investor Relations, Crisis Communications and Issue Management, Activism Defense and Proxy Contests, Transaction Support and Public Affairs. Sloane & Company has previously been recognized by The Holmes Report as Global Corporate Agency of the Year; and Crisis Agency of the Year, and in 2019 was ranked by Bloomberg #2 among communications firms for shareholder activism support, based on total number of campaigns.

Media Contact:

Sarah Arvizo
pr@stagwellglobal.com

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Kendra Clark
The Drum

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The global network is bringing together financial experts and political strategists from both sides of the aisle to help brands nail their messaging on oft-controversial topics.

Stagwell, the agency network founded by political strategist and former Microsoft executive Mark Penn, is launching a new business arm designed to help brand leaders navigate the nuances of political and social issues. The new branch, dubbed the Risk and Reputation Unit, brings together experts from across the aisle to advise executives and help them form strategic bipartisan communications.

 

With global tensions rising in light of the conflict in Ukraine, Stagwell felt the timing was right. “One of the things we realized, particularly in the aftermath of some of the very public misses at the start of the Russia-Ukraine war, was that CEOs and CCOs need professional, outside advice on navigating emerging political issues,” Penn tells The Drum. “CEOs have minutes to react once internal stakeholders begin organizing around a problem – and they make decisions based primarily on internal information with little outside perspective. Or, those who do look externally seek political expertise from only one side of the aisle, ensuring that their communications will alienate existing or potential consumers.”

And getting the brand messaging right, he says, is no small matter, as one ill-advised mistake could result in billions of dollars in lost shareholder value and long-term damage to the brand’s reputation. “This isn’t just an issue of outplaying the news cycle.”

The new practice will see Stagwell’s corporate advisors come together with financial and political strategists from the network’s Democratic communications and consulting firm SKDK (which worked on Biden-Harris 2020 campaign), experts from Stagwell’s Republican digital-focused political comms agency Targeted Victory (which is on track to raise more than $1.5bn for Republican causes and campaigns this election cycle) and financial communications professionals from Sloane & Company. The group includes ex-Ford, IBM and Microsoft execs, as well as campaign strategists who have worked in 12 different US presidential races and 270 Senate and House races.

But Penn stresses that the branch is “not another purpose marketing unit” – it goes far beyond that. “We’ve built the Business Risk and Reputation Unit to provide two critical missing pieces of the consideration puzzle. One is bipartisan political insights, and [the second] is multidisciplinary, multi-sector business leadership and financial comms expertise,” he says. “In conjunction with a leader’s internal insights, it’s the perfect recipe for traversing today’s minefield of policy, political and social issues, while balancing risk.”

Combining a diverse and balanced range of voices, Stagwell hopes, will help brand leaders take stock of the issues that matter most to stakeholders and subsequently develop and deploy both proactive and reactive strategies to manage brand purpose and reputation, while safeguarding their bottom lines. “Our teams are on-hand with always-on global brand intelligence and polling, ready to spring into action at the first sign of an emerging issue,” says Penn.

For brands – which are under increasing pressure to take public stances on hot-button issues – it can feel nearly impossible to toe the line. While data from Kantar indicates that some 68% of consumers believe it’s important for brands to take a position on social and political issues, Stagwell’s own polls, conducted in partnership with Axios, have found that 59% of consumers say there is more risk than reward in speaking out on social issues. And 37% of the public say that chief executives should stay out of social debates.

Even considering the risks, Penn says there are some simple, straightforward tips for getting it right. It’s the same advice he gave to candidates when he worked in politics (Penn co-founded PSB, a major polling firm and consultancy, and served as a chief strategist on Hillary Clinton’s 2008 presidential campaign). “Study the issues, understand your stakeholders and ensure that when you speak out, it’s consistent with the platform you’ve built around your brand. The closer a policy or social issue is to your company’s core value proposition, the more the topic makes sense.”

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In partnership with Ragan Communications, PRophet Founder & CEO Aaron Kwittken speaks with a panel of experts to discuss the new technologies that promise to help PR practitioners demonstrate performance using real-time data instead of relying on gut instinct, relationships or a “great story idea”. Panel includes Aaron Bernstein (Head of Market and Competitor Intelligence: Enterprise Strategy – Walmart), Ben Choder (former President of Notified and author), and Nick Loui (Co-Founder & CEO of PeakMetrics).

Public relations has historically been a relationship-based business. The relationship between a PR practitioner and a journalist or media outlet was special and sacrosanct. This relationship, along with a great story idea, is what used to drive earned media performance. Yet, as newsrooms contract, more and more journalists are becoming freelancers and free agents. And stories are less driven by great narrative or through media relationships and more often driven by search with reporters being compensated on clicks, likes, and shares alongside affiliate marketing partnerships. How can AI, machine learning, and natural language processing help the PR and media relations industry modernize the pitch process?

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CONTACT:

Adam Wise
KWT Global
awise@kwtglobal.com

Study Reports 9 in 10 PR Professionals Say AI Will Free Them Up for Higher Value Tasks

NEW YORK (Sept. 13, 2022) – The vast majority of public relations (PR) professionals (94%) want to be a part of changing the future of their field, with over nine in 10 (92%) believing AI has the potential to transform the way PR is conducted, according to new research commissioned by Stagwell’s (NASDAQ: STGW) PRophet, the first-ever AI-driven PR pitch platform built by and for PR professionals that predicts media interest and sentiment. 

The study, which was conducted online by The Harris Poll this summer, also part of the Stagwell network, asked PR professionals to identify and assess modern-day challenges in public relations such as lagging technology investment and maintaining relationships with journalists, while considering the efficiencies AI can offer to become more productive and performative in their roles. Ninety percent of respondents said they believe AI will make it possible for them to spend more time on higher value tasks. The survey also asked PR professionals to identify common hurdles they face when seeking earned media coverage from journalists as well as their views on data privacy in PR. 

Key insights from the PRophet/Harris Poll research include:

  • 92% of PR professionals say they believe AI is worth exploring.
  • 89% of PR pros say personal relationships with journalists are more important than ever, yet 53% declared they feel like they do not have the capacity to maintain these connections.
  • 72% say they rely more on their gut than they should have to when pitching content.
  • 84% shared that data privacy is a concern when sharing pitch materials with a PR tech platform.

“Countless industries around the world are already reaping the vast benefits AI can provide to improve how they do business, so why not public relations?” said Aaron Kwittken, founder and CEO of PRophet. “Our research with The Harris Poll shines a light on the large appetite brand teams and agencies alike have to leverage AI in ways that not only save them time and money, but allow them to better source and target the right journalists at the right time with the right story.”

The survey also asked respondents to share what they rely on to help improve their pitches. The majority reported relying on experience (75%), established relationships with journalists (66%), or research conducted by a fellow team member (63%). Fifty-four percent said they rely on a PR tech platform to support their pitches, and nearly half (47%) feel they have no true strategy at all when writing pitches.

“Today’s research from PRophet and The Harris Poll shows that earned media professionals are open and ready for AI to play a critical role in the future of their work. They recognize that technology can be complementary to their skills and gives them space to focus on what matters,” said Erica Parker, managing director of the Media Communications Research Practice at The Harris Poll.

Learn more about the findings of this report and access the entire executive summary by clicking here.

Agency and brand representatives interested in taking advantage of AI and learning how PRophet can dramatically improve performance of their media relations efforts, can reach out to sales@prprophet.ai to learn about monthly and annual subscription options and to request a demo. For more information on PRophet, visit www.prprophet.ai.

Survey Method

This survey was conducted online primarily in the United States by The Harris Poll on behalf of PRophet from June 17 to July 11, 2022, among 127 public relations professionals. Respondents were recruited from research panels, an open web survey link posted on PR-related social media, and a list of PR professionals provided by PRophet. Raw data were not weighted and are therefore only representative of the individuals who completed the survey.

The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within ±8.6 percentage points using a 95% confidence level. For complete survey methodology, please contact awise@kwtglobal.com.

About PRophet 

PRophet is the first-ever A.I.-driven data-as-a-service (DaaS) platform designed by and for the PR community that analyzes past stories to better predict future media interest and sentiment using natural language processing and machine learning. PRophet is a flagship product within the Stagwell Marketing Cloud, a proprietary suite of SaaS and DaaS tools built for the in-house marketer, spanning campaign ideation to activation and analysis. PRophet was founded by PR and marketing industry thought leader and entrepreneur Aaron Kwittken in 2020 with backing from political strategist, technologist and author Mark Penn, Founder, Chairman and CEO of Stagwell. To learn more, visit prprophet.ai.

About The Harris Poll
The Harris Poll is one of the longest-running surveys in the U.S., tracking public opinion, motivations, and social sentiment since 1963. The Media Communications Research Practice supports the full scope of clients’ data-driven communications strategy, including paid, earned, social and owned media. Whether the goal is to own and tell their own story through thought leadership research, to measure what the public thinks or knows through public opinion polling, or to influence the policy and legislative agenda by taking a public affairs lens, our consultants guide the research and analysis process, from discovering a unique space a client can own through supporting the full range of outreach activities.

About Stagwell

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

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 We’re taking our mission to transform marketing and consumer experiences to Austin in 2023 for SXSW – and pleased to have five agency sessions up for consideration in this year’s Panel Picker from 72andSunny, Colle McVoy, National Research Group, Observatory, YML. From building more equitable communities to cutting-edge conversations with the transformers evolving the digital health ecosystem, the network’s sessions this year are all about when culture-moving creativity meets digital transformation. Read on to learn about the conversations on the voting bloc – and then click through to each session to cast your vote.

Voting takes less than ten seconds:

  • Click through the links to each panel
  • Create an account
  • Click the UP vote in the top right portion of each panel page to vote.

Voting closes on August 21.

See you in Austin!

Comms & Creative in Color: Inclusion, Unlocked

72andSunny

VOTE HERE. 

Diversifying representation is a business imperative in marketing/communications and advertising industries. But for the creative world which shapes & influences the global culture agenda, this is more than business: it’s a non-negotiable future. Both agencies and in-house teams of the industry must evolve from talking about the “why” of this problem to actively creating and carrying out intentional, impactful and sustainable solutions. With a warm, intimate panel of industry titans, we’ll uncover challenges and unlock proven insights and strategies on what it takes to attract, retain and advance Black talent in the communications and creative industries–with values of community at the center. Attendees are invited into dialogue alongside the panel of industry leaders–all are welcome!

A Blueprint for Creating Equitable Communities

Colle McVoy

VOTE HERE.

The urgency to create equitable communities where all people thrive continues, but most solutions have been slow to bring change. Especially in Minneapolis, which has one of the largest racial wealth gaps in the nation. But a pioneering movement in the city is building a vibrant community that supports business development, celebrates culture and nurtures belonging so Black people can thrive. Hear how this unique approach, fueled by creative, corporate and civic partners, is expected to transform Minneapolis’ reputation while providing a powerful blueprint for change across the country.

The Future of Deaf Representation in Entertainment 

National Research Group

VOTE HERE.

The popularity of the film “CODA” sparked a new conversation about representation of the Deaf community in entertainment – authenticity on screen, inclusivity among writers, producers, and actors, and accessibility within the industry at large. Deaf West Theatre, the most prominent nonprofit organization focusing on Deaf-centered storytelling, has partnered with National Research Group, a global insights and strategy firm, to find out how those in the Deaf community really feel about the current state of representation and accessibility in entertainment. This session will highlight findings from an in-depth research study; feature video from a roundtable of prominent Deaf actors, directors, writers, and more; and provide insights on how to move forward to build a more inclusive industry.

Snoop, Martha, and the New Blend of Wine Consumers 

Observatory

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Wine has a reputation for needing a mature palate to fully appreciate. But why, with older millennials turning 40, is wine’s popularity continuing to decline? How does the wine industry compete with spirits, craft beer and hard seltzers to reach a diverse and younger (over 21) audience? By partnering with pop culture icons Snoop Dogg and Martha Stewart and leaning into trendier blends, 19 Crimes has reinvented the wine industry’s appeal to younger consumers. Snoop’s Cali Red achieved the number one single selling wine in pacesetter history and is bringing new consumers at an unparalleled rate. Join 19 Crimes, Observatory, and Snoop Dogg’s agent, Nick Adler, as they discuss how to attract new consumers despite radically changing consumers attitudes toward alcohol preferences.

 

Chief Digital Officers Transforming Health Care

YML

VOTE HERE.

Chief Digital Officers are responsible for increasing their team’s speed and agility, making an impact quickly, and shipping products more frequently. Does any of that scream health care to you? Well — maybe not historically, but this new crop of CDOs are changing the game. Hear from Rita Khan, CDO at Mayo Clinic, Prat Vemana, CDO at Kaiser Permanente, and Chris Waugh, Chief Innovation Officer at Sutter Health — all of whom are building the digital health experiences of more than 25M Americans. Interviewed by Ashish Toshniwal, Founder and CEO at YML, hear how these CDOs are shaping the future of patient-first experiences using cutting edge technology, design and product strategy.

 

Navigating Social Justice & Uncertainty at Work

72andSunny

VOTE HERE.

We’re in the midst of a ‘movement moment,’ a period of rapid change punctuated by incredible hardships and economic, social and political instability. All of this can take a serious toll on employee well-being and presents organizations with a host of challenges that have no easy solution. Join agency EDI Leaders as they discuss how they’ve responded to the crises we all face and how they’ve found ways to support employees through these polarizing times.

 

#Cancel(Corporate)CultureCode and Theory

VOTE HERE.

The standard for professionalism has been dictated by a singular perspective for decades, so it’s no surprise that agencies and brands alike are struggling to evolve the corporate culture to suit a more diverse, inclusive workforce. Join us as we discuss where companies are falling short on their DEI promises and how we can rebuild the workplace of the future.

 

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NEW YORK, (August 16, 2022) – Stagwell’s (NASDAQ: STGW) PRophet, the first-ever AI-driven PR pitch platform built by and for PR professionals that predicts media interest and sentiment before you pitch, today announced the hiring of Charlie Tulip as Enterprise Account Executive and Kendra Lewellyn as the company’s Digital Marketing Manager, both moves that seek to further meet customer demand for the  growing AI platform.

Tulip, PRophet’s latest addition to its sales team, brings over 20 years of B2B sales experience. No stranger to the technology space, Tulip has worked with a number of hugely successful, high growth software startups, and will bring his expertise to increase PRophet’s growing number of enterprise customers.

“A rising number of PR execs are seeing and realizing the value AI can bring to a media relations team’s productivity and performance,” said Andrew Meranus, EVP of Sales for PRophet. “Charlie’s addition comes at a perfect time of growth for the PRophet team and of the customers we serve, and I couldn’t be more excited about the future he’ll help us achieve with new enterprise accounts.”

Lewellyn, who comes to PRophet with a decade of digital marketing and design experience, will drive the the company’s global marketing strategy across all of its digital platforms, including LinkedIn, Twitter, TikTok, SEM, SEO and email campaigns. Additionally, Lewellyn will be a key player in boosting subscriptions to PRophet’s innovative software via its monthly ‘pay-as-you-go’ subscription offering, which makes the platform easily accessible to PR professionals while avoiding long-term payment commitments. Lewellyn joins PRophet after five years as the Digital Marketing Manager at software solutions company Pedigree Technologies. In that role, she led on digital marketing strategy and designed, managed, and maintained the company’s websites, blog SEO/SEM, and PPC advertising programs, while also advancing the company’s social media presence.

“Kendra will be key to driving demand for our monthly users, ultimately landing and expanding them into enterprise customers,” said Aaron Kwittken, PRophet founder and CEO. “Her content creation, digital marketing, design and PR experience make her a perfect for for this role. We’re thrilled to welcome Kendra to our team and eager to collaborate with her.”

In addition, PRophet has hired its first Business Development Representative, Ian Brand. Brand will support PRophet’s overall sales efforts and will advise on business strategy and planning. Before joining PRophet, Brand served as an account manager at Insight Media Labs (IML), a company specializing in digital advertising for local television stations and agencies.

Both agency and brand representatives interested in learning how PRophet can dramatically improve performance of their media relations efforts, can contact PRophet at sales@prprophet.ai to learn about subscription options and to request a demo. For more information on PRophet, visit www.prprophet.ai.

About PRophet

PRophet is the first-ever A.I.-driven data-as-a-service (DaaS) platform designed by and for the PR community that samples past stories to better predict future media interest, sentiment, and spread through natural language processing and machine learning. PRophet is a product within the Stagwell Marketing Cloud, a proprietary suite of SaaS and DaaS tools built for the in-house marketer, spanning campaign ideation to activation and analysis. PRophet is owned by Stagwell, and was founded by marketing industry thought leader and entrepreneur Aaron Kwittken alongside former political strategist, technologist, and author Mark Penn, Chairman and CEO of Stagwell. To learn more, visit prprophet.ai.

About Stagwell

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

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Media Contact

Adam Wise

KWT Global

awise@kwtglobal.com

 

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Stagwell Celebrates a Successful Year Post-Merger Driven by Digital Services, Top Talent, Strategic Investments and Global Expansion

NEW YORK08/02/2022  — One year ago today, Stagwell (NASDAQ: STGW) launched as the challenger network built to transform marketing. Led by longtime pollster, political strategist, businessman, and author Mark Penn, who serves as chairman and CEO, Stagwell has grown exponentially in the last year, outpacing global advertising giants in full-year 2021 performance.

“On Stagwell’s first birthday, I can point to a year of spectacular results and incredible collaboration,” said Stagwell Chairman and CEO Mark Penn. “Our combination of talent and technology is working. Thanks to our clients, talent, and partners who share in this philosophy, we’ve had a great first year, and we’re ideally poised for another year of transformative work. We can’t wait for year two.”

A key component of Stagwell’s first year has been focusing on a high-growth mix of digital services that align the company to the fastest-growing segments of the digital marketing economy, including digital transformation, global performance media, connected commerce, augmented reality, and more. Fifty-six percent of Stagwell’s revenue by the end of Q1 2022 came from digital capabilities. As outlined in Stagwell’s 2022 Annual Report, four pillars are driving the network’s performance: 

  • Strategic M&A is fundamentally growing Stagwell’s portfolio to evolve alongside the fastest growing segments of the new economy. To date, acquisitions include digital brand and experience innovation company Instrument; London-based media agency Goodstuff; Warsaw-based e-commerce solutions provider Brand New Galaxy; and Kyiv-based omnichannel content production company PEP Group, which joined Locaria, Stagwell’s multilingual content agency.
  • SaaS and DaaS product development investments are providing new revenue from organizations doubling down on in-house marketing – once seen as a threat to global marketing networks. The Stagwell Marketing Cloud (SMC) arms the in-house marketer with tools that assist campaigns from ideation to activation. To date, these tools include solutions spanning augmented reality, influencer marketing, artificial intelligence (AI)-assisted press outreach, and more. The SMC’s first acquisition, Apollo Program, an AI-powered SaaS platform for uncovering consumer, creative and contextual insights, further enhances Stagwell’s first-party data infrastructure.
  • The Global Affiliate Network of over 50 partners is enabling Stagwell to capture footprint across key growth regions. With agencies in the UK, EMEA, APAC, and LATAM complementing existing media and scaled content capabilities, Stagwell has been able to deliver the full spectrum of marketing services to global brands and capture business from legacy giants regardless of region. 
  • Integrated Services and cross-network collaboration are fueling more “transformative” $10M+ assignments, including Stagwell global performance agency Assembly’s win of Lenovo’s North American, EMEA, and Latin America media AOR.

Join Stagwell in celebrating its first birthday by visiting the company’s LinkedIn

About Stagwell

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 12,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Contact: 
Beth Sidhu
pr@stagwellglobal.com

SOURCE Stagwell Inc.

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Originally released on

CONTACT

Beth Sidhu
pr@stagwellglobal.com
202-423-4414

New Partnership Gives Harris Poll Clients Access to PRophet’s AI-Driven PR Software to Inform Survey Design and Maximize Press Coverage of Research Results

NEW YORK – June 15, 2022PRophet, the first-ever AI-driven PR pitch platform built by and for PR professionals that predicts media interest and sentiment, today announced a partnership with leading global market research and consulting firm, The Harris Poll, that will maximize results for Harris clients and provide access to PRophet’s innovative platform. Both firms sit within Stagwell (NASDAQ: STGW), the challenger network built to transform marketing.

Through this partnership, Harris Poll clients will receive access to the innovative PRophet software platform to test the “mediability” of their research before conducting survey field work, to confirm the data they seek will in fact be of interest to journalists. Upon survey completion, Harris clients can then use PRophet’s machine learning and natural language processing technology to test the news angle of their poll to identify the journalists most likely to cover their story and predict how positively they’d write about the results.

“For nearly two years, PRophet’s focus has remained exclusively on improving the earned media performance of PR professionals. We do this by making teams smarter and more performative, slashing countless hours that brands and agency teams spend on mindless tasks such as media list building and patchwork PR pitch guessing games,” said Aaron Kwittken, founder and CEO, PRophet. “We are thrilled to now bring our predictive technology to support the construction and execution of the critical research completed by those same brands and agencies in conjunction with the highly acclaimed, global research leader, The Harris Poll.”

Clients of The Harris Poll will receive and maintain access to the PRophet platform through completion of the marketing efforts around the poll’s results.  Clients will then have the option to extend their access to the platform via PRophet’s monthly pay-as-you-go subscription or through an enterprise subscription available to brands and agencies.

“PRophet is a first-class PR performance platform that will help our clients optimize the design of their thought leadership surveys and improve internal media strategies that lead to even greater performance of their PR campaigns,” said Erica Parker, Managing Director of the Media Communications Research Practice at The Harris Poll. “Journalist interest will always be an essential part of every thought leadership project, as it bridges the critical gap between content owner and visibility among critical stakeholders, including the public. Our partnership with PRophet will lead to even more compelling surveys for our clients while helping them perfect their media outreach.”

PRophet is part of the Stagwell Marketing Cloud, a suite of technology products that support in-house marketing transformation for modern businesses. To learn more about PRophet, please visit www.prprophet.ai or email sales@prprophet.ai to schedule a demo. Learn how Harris’ Media Communications Research Practice can help you own and tell your story in our constantly evolving media landscape at theharrispoll.com/solutions/harris-custom-research. For more information on the Stagwell Marketing Cloud, reach out to hello@stagwellglobal.com.

About PRophet

PRophet is the first-ever A.I.-driven data-as-a-service (DaaS) platform designed by and for the PR community. The platform helps earned media professionals use data to land more media placements by analyzing past stories to predict future media interest and sentiment using natural language processing and machine learning. Founded by PR and marketing industry thought leader and entrepreneur Aaron Kwittken, and launched in 2020, PRophet is part the Stagwell Marketing Cloud. It’s available to agencies, brands and individuals through an enterprise license or a monthly pay-as-you-go plan. To learn more, visit prprophet.ai.

About The Harris Poll

The Harris Poll is one of the longest-running surveys in the U.S., tracking public opinion, motivations, and social sentiment since 1963. The Media Communications Research Practice supports the full scope of clients’ data-driven communications strategy, including paid, earned, social and owned media. Whether the goal is to own and tell their own story through thought leadership research, to measure what the public thinks or knows through public opinion polling, or to influence the policy and legislative agenda by taking a public affairs lens, our consultants guide the research and analysis process, from discovering a unique space a client can own through supporting the full range of outreach activities.

About Stagwell Inc.
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 12,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

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