NEW YORK CITY, NEW YORK / ACCESS Newswire / January 6, 2026 / Allison Worldwide and Stagwell (NASDAQ:STGW) are turbocharging their global communications capabilities and positioning for growth in healthcare with the appointment of industry veteran Wendy Lund as Global Chief Executive Officer, Allison Worldwide and Stagwell’s new Vice Chair of Health.
Joining Jan. 12, Lund brings more than three decades of expertise and visionary leadership to the dual role. She will be based in New York, reporting to Allison Worldwide Executive Chair Ray Day, as well as to Stagwell Chairman and CEO Mark Penn for the healthcare role.
Most recently, Lund served as Chief Client Officer of WPP Health, where she was responsible for strengthening WPP’s presence in the health and pharma sector, leading to considerable client expansion and growth. Previously, she was chief communications officer at Organon, a women’s health company that spun off from Merck in 2021. Before that, she was CEO of GCI Health, leading the agency to tenfold growth in 10 years.
Lund has a laser focus on clients and employees. Under her leadership, her agencies have been named a “best place to work” and “agency of the year” multiple times.
“Wendy is a proven communications agency leader, and her appointment signals the next step in turbocharging Allison’s growth for our clients and our business,” said Ray Day, Executive Chair at Allison Worldwide and Vice Chair at Stagwell. “She also shares our dedication to every client’s success through a world-class team delivering world-class results.”
As Global CEO of Allison, Lund will lead the agency’s global business operations, including supporting expansion plans and business strategy. In her role as Stagwell’s Vice Chair of Health, she will lead Stagwell’s strategy in this expanding global business sector and identify near- and long-term growth opportunities through full network integration.
“Wendy’s appointment as Stagwell’s Vice Chair of Health underscores our commitment to giving clients in the healthcare space a new solution from a challenger brand with fresh thinking, nimble delivery-speed and tech-driven strategies, tools and execution,” said Mark Penn, Stagwell Chairman and CEO. “In addition, with Ray Day and Wendy partnering together at Allison, we’re about to see what world-class growth looks like for Stagwell’s largest communications and PR agency.”
Lund’s professional recognition includes being honored as a Pinnacle Award winner in 2025 and MM&M’s Entrepreneur of the Year in 2019.
“I am delighted to join Stagwell and Allison Worldwide as they continue to drive significant momentum and growth,” Lund said. “During the course of my career, I have led with a challenger mindset, and I look forward to partnering to create new kinds of impact and growth for clients worldwide.”
About Allison Worldwide
Allison Worldwide is a digital-first, data-led, and future-focused communications agency helping clients see around corners and be ahead of what’s next. Not too big and not too small, Allison provides end-to-end global communications, PR, influencer, analytics and marketing support to clients from the Fortune 500 to start-ups. Allison is owned by Stagwell (NASDAQ:STGW), one of the fastest growing and most influential marketing and communications networks in the world.
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
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New vertical leadership will build on decade-long success building technology-enabled communications strategies
NEW YORK and WASHINGTON, Dec. 4, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced it is unifying leadership of its global communications and advocacy companies under Zac Moffatt, currently CEO and Co-Founder of Targeted Victory. Moffatt will serve as Stagwell’s first Global Chair, Communications and Advocacy.
In this new role, Moffatt will oversee the communications and advocacy agencies of Allison, HarrisX, HUNTER, Consulum, SKDK, Sloane, and Targeted Victory. This group vertical represents expected net revenues approaching $400m in 2025 and over 1500 employees across the world and serves some of the world’s biggest brands and most influential advocacy organizations.
“Clients today need firms that know how to navigate political polarization, fragmented media, and increasingly dispersed sources of content and distribution,” said Mark Penn, Chairman and CEO, Stagwell. “Zac has built and scaled one of the most successful communications businesses in the country by recruiting and retaining best-in-class talent and developing diversified, technology-driven revenue streams. He is the right leader to bring this same transformation across the rest of Stagwell’s best-in-class communications and advocacy agencies.”
“Our success comes from building and deploying strategies and products that help clients break through in a fractured media environment,” said Zac Moffatt, Stagwell’s Global Chair for Communications and Advocacy. “Targeted Victory joined Stagwell in 2017 with a staff of 20, since then we have grown more than tenfold, with over 230 employees and more than $100 million in annual revenue. I’m excited to work with this exceptional group of agencies to build on their strengths, accelerate growth, and create even more opportunities for our clients.”
While Stagwell’s agencies have long collaborated, today’s marketplace demands more unified leadership. This new communications and advocacy vertical will:
- Give clients earlier access to the newest technology and AI powered tools, helping them reach the right audiences faster, shape coverage more effectively, and produce smarter content at scale.
- Build client teams with the strongest talent and capabilities across Stagwell, ensuring every engagement has the right specialists, insights, and products to solve their most complex communications challenges.
- Deliver a more seamless, coordinated client experience with faster turnarounds, tighter integration across disciplines, and a consistent standard of excellence worldwide.
Moffatt will report to Stagwell CEO Mark Penn effective immediately. Targeted Victory will continue to be led by co-Founders Abe Adams and Ryan Meerstein.
Contact:
pr@stagwellglobal.com
Event featured publishers discussing the evolving media landscape and opportunities for brands to partner with news media to drive business impact
WASHINGTON, Sept. 18, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, convened leaders across media, marketing, and communications for its inaugural Disruptor Media Showcase in Washington, D.C.
Programming highlights included panel discussions on shifting distribution models and decision-making in today’s evolving media landscape, followed by rapid-fire presentations where publishers demonstrated new approaches to storytelling, audience engagement, and monetization.
“From breaking through the noise in a crowded market to leveraging news as a central driver of business results, publishers are redefining how audiences engage with content through product innovation and how brands connect with their readers,” said Alexis Williams, Chief Corporate Affairs Officer at Stagwell. “The showcase highlighted the incredible innovation happening across the news landscape.”
Participating publications – including 2WAY, Mutuals, Upward, Breitbart News, COURIER, Crooked Media, The Argument, The Daily Caller, The Daily Wire, The Free Press, Mo News, NOTUS, Puck, RealClearPolitics, Straight Arrow News, and Urban Legend – shared how they are using technology, culture, and new business models to engage audiences from Gen Z to Washington policymakers.
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
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Madison Wick
pr@stagwellglobal.com
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Alyssa Bourne-Peters
PRophet, US
Alyssa.Bourne-Peters@prprophet.ai
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Sarah Schulze
PRophet, EMEA
Sarah.Schulze@prprophet.ai
+49 16090815945
Sardella Will Take on Dual Roles at PRophet and Allison Worldwide to Lead AI Product Development, Global Client Expansion and Strategic Partnerships
NEW YORK, Sept. 16, 2025 /PRNewswire/ — PRophet, a comms tech suite of essential, award-winning AI-powered software and services for modern communicators, announced today the appointment of Tony Sardella as its global CEO. As part of The Marketing Cloud (formerly Stagwell Marketing Cloud), PRophet connects to a broader suite of AI-driven marketing and communications solutions and supporting its mission to empower communicators with actionable insights, analytics, and predictive tools for a data- and AI-fueled industry.
Sardella will spearhead PRophet’s continued expansion and innovation as the platform enters its next phase of accelerated growth while continuing his role at Stagwell’s Allison Worldwide as Head of Predictive Analytics.
PRophet’s comprehensive suite includes three AI-powered solutions designed to maximize performance for marketing and communications professionals. PRophet Media Intelligence delivers global media monitoring and actionable insights, PRophet Earn uses generative and predictive AI to identify and engage relevant journalists and influencers, and PRophet Influence optimizes influencer discovery, analytics, and campaign tracking through agentic AI.
PRophet has achieved remarkable scale and market penetration since its 2020 launch, growing to become the third-largest communications technology suite globally. In June, PRophet completed the successful integration of media monitoring and analytics provider UNICEPTA (now PRophet Media Intelligence) and influencer management agency and technology platform LEADERS and InfluencerMarketing.AI (now PRophet Influence), further strengthening its market-leading position and expanding its capabilities to serve enterprise clients at unprecedented scale.
“PRophet’s growth has been remarkable, and its foundation remains formidable,” said The Marketing Cloud CEO Elspeth Rollert. “We’ve built something truly revolutionary, a platform that doesn’t just keep pace with industry evolution but actively drives it. Tony’s appointment represents our commitment to not just maintaining this leadership position but accelerating our growth trajectory by bringing advanced technology to the market.”
Sardella brings a unique combination of deep technical expertise and proven communications leadership that positions PRophet for its most ambitious growth phase yet. With more than 30 years of experience leading data-science and predictive analytics organizations, he has built innovative AI/ML systems that turn real-world signals into executive decisions for global Fortune and FTSE corporations. Prior to joining the Stagwell network, he founded and successfully scaled predictive analytics firm evolve24, demonstrating his ability to build and grow technology-driven solutions in the communications space. His decades of senior communications leadership experience with global enterprises including Monsanto provides the strategic acumen necessary to guide PRophet’s expansion into new markets and service offerings.
“I’m incredibly honored to lead both PRophet and Allison Worldwide’s predictive analytics during what I believe will be the most transformative period yet,” said Sardella. “The PRophet team has built extraordinary success and growth that truly revolutionized our industry. My focus is on accelerating that momentum with a foundation that is rock-solid, technology is best-in-class, insights that are actionable and a commitment to client success for the enormous market opportunity ahead.”
For more information, visit www.prprophet.ai.
About PRophet
PRophet is a suite of AI-powered SaaS software and services designed to empower and support the next generation of human-led, AI-fed “communications engineers” working in the PR, social and influencer marketing community.
PRophet Media Intelligence (F/K/A UNICEPTA) is the largest provider of global media, market intelligence and social listening tools, delivering unmatched insights and analysis to communicators worldwide.
PRophet Earn harnesses predictive, cognitive and generative AI to help users discover, target and engage with high-authority journalists and leading influencers. This media relations solution creates and tests “mediable” PR content to predict journalist interest and sentiment.
PRophet Influence, powered by influencermarketing.ai, combines influencer discovery, analytics, brand safety and tracking technologies to inform and manage influencer campaigns with precision and performance in mind.
PRophet was awarded PRovoke Media’s Innovation SABRE in 2023-2025, a 2024 Webby Award, and was included in PR News’ 2024 Tech Hotlist. PRophet is headquartered in New York City with offices in Washington DC, London, Cologne, Berlin, Zurich, São Paulo and Shanghai and is part of The Marketing Cloud (TMC), a suite of data-driven SaaS solutions built for the modern marketer. Visit prprophet.ai to learn more.
Media Contacts:
Alyssa Bourne-Peters
PRophet, US
Alyssa.Bourne-Peters@prprophet.ai
+1 917 592 9795
Sarah Schulze
PRophet, EMEA
Sarah.Schulze@prprophet.ai
+49 16090815945
WASHINGTON, Sept. 9, 2025 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced the appointment of Meredith Aronson as Vice President, Corporate Affairs. Aronson will help expand the firm’s growing Corporate Affairs practice, advancing its capabilities in reputation, integrated marketing and communications, research and stakeholder engagement.
With more than 14 years of experience across corporate, nonprofit, and government sectors, Aronson most recently held senior leadership roles at JPMorganChase, where she led brand, product, and purpose-driven marketing initiatives that enhanced trust and reputation. Earlier in her career, she served in the Obama administration, supporting Michelle Obama’s Let’s Move! campaign and building public-private partnerships on behalf of the U.S. Department of Health and Human Services.
“Meredith is a strategic, data-driven leader, who understands how to connect data, business, purpose and performance,” said Alexis Williams, Chief Corporate Affairs Officer at Stagwell. “Her proven ability to lead teams and deliver results will strengthen our Corporate Affairs practice and help clients navigate today’s complex business landscape.”
At Stagwell, Aronson will focus on developing integrated communications and reputation strategies for clients across industries, while also shaping the network’s thought leadership on reputation and the evolving media landscape.
“This is a transformative moment for Corporate Affairs, and Stagwell is at the forefront,” shared Aronson. “I look forward to helping clients anticipate challenges, seize opportunities, and connect their business goals with strategies that deliver long-term trust.”
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
Contact
Stagwell
pr@stagwellglobal.com
SINGAPORE, Aug. 22, 2025 – Allison Worldwide and Stagwell are turbocharging their Asia Pacific communications capabilities and client support with the appointment of industry veteran Margaret Key as Chief Executive Officer, Allison Asia and Stagwell’s Executive Director, Asia Pacific.
Joining Oct. 1, Key brings more than two decades of strategic expertise and visionary leadership to the dual role. She will be based in Singapore, reporting to Allison Worldwide CEO Jonathan Heit.
Most recently, she served as CEO for Publicis’ MSL Group, Asia Pacific, spearheading the transformation of a fragmented agency into a cohesive regional network and delivering significant business growth and expansion. Previously, Key worked at Edelman and Burson-Marsteller, Asia Pacific.
She has been recognized with multiple industry awards, including Campaign Asia’s Women to Watch, Campaign Asia’s APAC Regional Consultancy of the Year, and London International Awards: APAC Regional PR Network of the Year. Additionally, she is a board member at Verité, a global nonprofit organization dedicated to labor rights.
“Margaret is a proven force in our industry, and her appointment signals an exciting new chapter for our Asia Pacific clients and communications business,” said Ray Day, Executive Chair at Allison Worldwide and Vice Chair at Stagwell. “She also shares our dedication to every client’s success through a world-class team delivering world-class results.”
As CEO of Allison Asia, Key will oversee the growth of the organization in APAC, including expansion plans and business strategy. In her role as Stagwell’s Executive Director, Asia Pacific, she will steer regional market development and take engagement with clients to the next level through integration within the entire Stagwell network.
“I’m honored to take on these roles at such a pivotal time for both brands,” said Key. “Allison and Stagwell each have a very positive reputation in the marketing landscape, and I look forward to working with our talented teams across Asia to deepen our cultural relevance, accelerate innovation and drive sustained growth for our clients.”
About Allison Worldwide
Allison Worldwide is a global communications agency dedicated to driving growth, innovation, and positive change for clients, colleagues, and communities. With a diverse range of expertise and a forward-looking mindset, Allison delivers game-changing results that make a lasting impact. Allison is owned by Stagwell (NASDAQ: STGW), one of the fastest-growing and most influential marketing and communications networks in the world. Agency partners leverage Stagwell’s technology, data analytics, insights, and strategic consulting solutions to drive measurable results and optimize return on marketing investment for more than 1,700 clients worldwide. Learn more at www.allisonworldwide.com.
About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
For media inquiries, please contact:
Shanna Brown shanna.brown@allisonworldwide.com
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Alyssa Bourne-Peters
PRophet, US
Alyssa.Bourne-Peters@prprophet.ai
+1 917 592 9795
Sarah Schulze
PRophet, EMEA
Sarah.Schulze@prprophet.ai
+49 16090815945
UNICEPTA’s Media Intelligence Capabilities Now Operate as ‘PRophet Media Intelligence’ Within the Comprehensive PRophet Comms Tech Suite
NEW YORK and COLOGNE, Germany, June 12, 2025 /PRNewswire/ — PRophet, a comms tech suite of essential, award-winning AI-powered software and services for modern communicators, today announced it has fully integrated UNICEPTA into the PRophet comms tech suite, following its acquisition of UNICEPTA in December 2024. UNICEPTA’s offerings will now operate under the PRophet brand family as “PRophet Media Intelligence,” joining a unified brand and enhanced suite of AI-powered software and services, positioning PRophet now as the third largest comms tech suite in the world.
The full PRophet Suite now houses three AI-powered SaaS and human-powered analytics solutions that empower PR and social media professionals to maximize their performance and productivity.
- PRophet Media Intelligence (F/K/A UNICEPTA): Offers comprehensive global media monitoring, market intelligence, and social listening tools, delivering unmatched insights and analysis to communicators worldwide.
- PRophet Earn: Deploys predictive, cognitive, and generative AI to help discover, target, and engage with the most relevant and interested high-authority journalists. and leading influencers.
- PRophet Influence: Powered by influencermarketing.ai, uses agentic-AI to power influencer discovery, analytics, brand safety, and tracking to inform and manage influencer marketing campaigns.
“Fully integrating UNICEPTA into PRophet allows us to provide clients with the technology, expertise and data they need to grow, protect and lead their enterprise communications,” said Aaron Kwittken, Founder and Global CEO of PRophet. “Not only does this rebrand mark a major milestone for client offerings and services but also realizes our global vision of ushering in and empowering a new generation of communications engineers with the unified tools they need in today’s complex media landscape.”
This integration will also bring new roles to UNICEPTA’s co-CEO’s, Sebastian Rohwer and Alexander Peinemann. Sebastian will become Chief Client Services Officer and Managing Director, Central Europe of PRophet and Alexander will become Chief Operating Officer and Chief Transformation Officer of PRophet.
As part of this integration and brand migration, PRophet launched a new website and refreshed visual identity, reflecting the brand’s evolution and commitment to innovation in the communications technology space.
With this integration and rebranding, PRophet enters a new phase of growth—firmly uniting global talent and markets, rapidly accelerating our mission to redefine what’s possible and deliver what’s next in modern communications.
For more information, visit www.prprophet.ai.
About PRophet
PRophet is a suite of AI-powered SaaS software and services designed to empower and support the next generation of human-led, AI-fed “communications engineers” working in the PR, social and influencer marketing community.
PRophet Media Intelligence (F/K/A UNICEPTA) is the largest provider of global media, market intelligence and social listening tools, delivering unmatched insights and analysis to communicators worldwide.
PRophet Earn harnesses predictive, cognitive and generative AI to help users discover, target and engage with high-authority journalists and leading influencers. This media relations solution creates and tests “mediable” PR content to predict journalist interest and sentiment.
PRophet Influence, powered by influencermarketing.ai, combines influencer discovery, analytics, brand safety and tracking technologies to inform and manage influencer campaigns with precision and performance in mind.
PRophet was awarded PRovoke Media’s Innovation SABRE in 2023-2025, a 2024 Webby Award, and was included in PR News’ 2024 Tech Hotlist. PRophet is headquartered in New York City with offices in Washington DC, London, Cologne, Berlin, Zurich, São Paulo and Shanghai and is part of The Marketing Cloud (TMC), a suite of data-driven SaaS solutions built for the modern marketer. Visit prprophet.ai to learn more.
Media Contacts:
Alyssa Bourne-Peters
PRophet, US
Alyssa.Bourne-Peters@prprophet.ai
+1 917 592 9795
Sarah Schulze
PRophet, EMEA
Sarah.Schulze@prprophet.ai
+49 16090815945
Logo – https://mma.prnewswire.com/media/2693566/PRophet_Logo.jpg
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Alyssa Bourne-Peters
PRophet
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New AI-powered assistant redefines how marketers search, filter, and connect with influencers and creators conversationally
NEW YORK, May 22, 2025 /PRNewswire/ — PRophet’s InfluencerMarketing.AI (IMAI) software platform, today announced the launch of AI Agentic Search – a next generation conversational search assistant designed to fundamentally transform how brands and agencies discover and engage with influencers and creators. Embedded inside the InfluencerMarketing.AI platform, the AI agentic search assistant moves beyond keywords and filters to deliver dynamic, human-like conversations that help marketers identify the right creators faster, more intuitively, and with greater accuracy.
This launch follows on the heels of IMAI’s enhanced 12-year brand safety look-back and advanced performance measurement capabilities. Those updates marked a bold step in the brand’s efforts to address two of the industry’s most urgent pain points, and now, with AI agentic search, the platform continues to push the boundaries of what AI can do for marketers looking for precision, speed, and strategic insight in creator discovery.
Key Features of AI Agentic Search:
- Conversational Search Interface: Users can ask natural-language queries like “Show me fashion influencers in Paris with high engagement on TikTok” and receive real-time, accurate results.
- Smart Filtering: The AI assistant automatically applies the most relevant filters based on user input, reducing manual work and guesswork.
- Memory & Context Awareness: Remembers past searches and preferences to deliver increasingly personalized recommendations.
- Seamless Integration: Embedded natively within the IMAI platform no training or onboarding needed.
“This is not just a search bar – it’s an intelligent agent that understands what you’re looking for and helps you discover the right creators in seconds,” said Eran Nizri, Founder and CEO of IMAI. “AI agentic search natively and naturally integrates human-like interaction throughout the entire influencer discovery process.”
Powered by the technology’s proprietary language models and industry-leading creator database, AI agentic search offers unmatched usability and performance, setting a new standard for discovery tools in the influencer marketing space.
This innovation underscores PRophet’s commitment to leading the AI-driven transformation of marketing and communications.
“With Agentic Search, we’re advancing PRophet’s mission to empower communicators with smarter, more human-centric AI tools,” said Aaron Kwittken, Global CEO and Founder of PRophet. “Influencer marketing is no longer about spreadsheets and guesswork – it’s about intelligent, predictive technology that can understand your goals and guide you to the right decisions in real time.”
AI agentic search is now available to all InfluencerMarketing.AI users. For more information, visit www.InfluencerMarketing.AI and www.PRProphet.ai.
About InfluencerMarketing.AI
InfluencerMarketing.AI, now part of PRophet, is a leading influencer marketing platform that leverages advanced AI, machine learning, and data-driven insights to help brands drive performance, ensure brand safety, and protect intellectual property. We provide a full suite of tools for brands to scale their influencer campaigns with confidence, aligning their content with the highest standards of integrity and brand safety. With our cutting-edge technology, we continue to set new benchmarks for innovation and trust in the influencer marketing industry. Visit https://influencermarketing.ai/ to learn more.
About PRophet
PRophet is a comms tech suite of AI-powered SaaS tools and services designed to empower modern communicators. Purpose-built for PR and marketing professionals, PRophet harnesses predictive, cognitive and generative AI to help users discover, target and engage with high-authority journalists and leading influencers. The media relations solution creates and tests “mediable” PR content to predict journalist interest and sentiment. The influencer marketing solution, influencermarketing.ai, combines influencer discovery, analytics, brand safety and tracking technologies to inform and manage influencer campaigns with precision. The suite also encompasses the largest provider of global media, market intelligence and social listening tools, delivering unmatched insights and analysis to communicators worldwide.
PRophet was awarded PRovoke Media’s Innovation SABRE in 2023-2025, a 2024 Webby Award, and was included in PR News’ 2024 Tech Hotlist. PRophet is headquartered in New York City with offices in Washington DC, London, Cologne, Berlin, Zurich, São Paulo and Shanghai and is part of the Stagwell Marketing Cloud (SMC), a suite of data-driven SaaS solutions built for the modern marketer. Visit prprophet.ai to learn more.
Media Contact:
Alyssa Bourne-Peters
PRophet
Alyssa.bourne-peters@prprophet.ai
+1 917 592 9795
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Sarah Schulze
UNICEPTA by PRophet
sarah.schulze@unicepta.com
+49 16090815945
Alyssa Bourne-Peters
PRophet
Alyssa.bourne-peters@prprophet.ai
+1 917 592 9795
UNICEPTA by PRophet’s integrated newsroom team will deliver comprehensive insights across all 27 EU member states in 32 languages
COLOGNE, Germany and BRUSSELS and NEW YORK, April 2, 2025 /PRNewswire/ — UNICEPTA by PRophet, part of Stagwell’s award-winning Comms Tech Unit, announced it has expanded its media intelligence partnership with the European Commission to now include global media analysis services. As the European Commission’s trusted provider of media monitoring for the past two years, UNICEPTA by PRophet will now also deliver comprehensive, multilingual media analysis for the Directorate-General for Communication (DG COMM) of the European Commission.
With its expanded role, UNICEPTA by PRophet will provide real-time media insights across all 27 EU member states in 32 languages. By seamlessly combining media monitoring with in-depth analysis, UNICEPTA by PRophet will deliver high-quality intelligence on key political, economic, and social topics, supporting the European Commission track public sentiment across an increasingly complex global media landscape.
The success of the pitch process was driven by dedicated teamwork and expertise. “We are honored to have been selected as the media analysis partner for the European Commission,” said Sebastian Rohwer, Co-CEO of UNICEPTA by PRophet, emphasizing the significance of this achievement. As co-lead of the pitch process, Martin Schulze, Head of Analytics & Insights, added, “Our team presented an innovative proposal that demonstrated our capabilities in combining technological solutions with human expertise to meet the European Commission’s requirements.”
Thomas Haderer, Chief Business Development Officer, who led the pitch alongside Martin Schulze, added: “Expanding our services to include media analysis is an important step in strengthening our relationship with the European Commission and building on the trust we’ve established over the past two years. And it helps to strengthen our footprint in Brussels, a strategically important location for the company.”
This contract aligns with UNICEPTA by PRophet’s strategic focus on major institutional and corporate clients worldwide, underscoring its ability to deliver comprehensive media intelligence solutions at a global scale. “This win demonstrates that human-powered media intelligence is no longer a nice-to-have – it’s mission-critical,” said Aaron Kwittken, CEO and Founder of PRophet. “By pairing AI with human insight, UNICEPTA by PRophet is helping institutions move from reactive to predictive, turning complexity into clarity. That’s exactly the kind of strategic shift we’re driving at PRophet.”
For more information about UNICEPTA by PRophet and its media intelligence solutions, visit www.UNICEPTA.com and www.PRPRophet.ai.
About UNICEPTA
UNICEPTA, part of Stagwell’s PRophet comms tech suite, is a leading global media intelligence provider, combining advanced technologies, AI, and human expertise from over 500 specialists to deliver insights from vast media as well as numerous other data sources – in real-time and at any other desired time. This helps communicators and decision-makers spot trends early and make informed choices. Supporting global companies and organizations, UNICEPTA offers strategic insights and precise media monitoring to guide management, communication, and marketing. UNICEPTA’s offices are located in Berlin, Cologne (headquarters), Krakow, London, Paris, Shanghai, São Paulo, Washington DC, and Zurich.
About PRophet
PRophet is a comms tech suite of AI-powered SaaS tools and services designed to empower modern communicators. Purpose-built for PR and marketing professionals, PRophet harnesses predictive, cognitive and generative AI to help users discover, target and engage with high-authority journalists and leading influencers. The media relations solution creates and tests “mediable” PR content to predict journalist interest and sentiment. The influencer marketing solution, influencermarketing.ai, combines influencer discovery, analytics, brand safety and tracking technologies to inform and manage influencer campaigns with precision. The suite also features, UNICEPTA, the largest provider of global media, market intelligence and social listening tools, delivering unmatched insights and analysis to communicators worldwide.
PRophet was awarded PRovoke Media’s Innovation SABRE in 2023-2025, a 2024 Webby Award, and was included in PR News’ 2024 Tech Hotlist. PRophet is headquartered in New York City with offices in Washington DC, London, Cologne, Berlin, Zurich, São Paulo and Shanghai and is part of the Stagwell Marketing Cloud (SMC), a suite of data-driven SaaS solutions built for the modern marketer. Visit prprophet.ai to learn more.
Media Contacts:
Sarah Schulze
UNICEPTA by PRophet
sarah.schulze@unicepta.com
+49 16090815945
Alyssa Bourne-Peters
PRophet
Alyssa.bourne-peters@prprophet.ai
+1 917 592 9795
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We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking:
TARIFF WORRIES:
Most American consumers are worried about the impact of President Trump’s tariffs, according to our Harris Poll research with Bloomberg News.
- 59% expect Trump’s tariffs to lead to higher prices.
- 44% say tariffs are likely to be bad for the U.S. economy – compared to 31% who say they would be a boost.
- 61% say they already have noticed an increase in grocery prices in the last month.
- 59% believe tariffs will raise the cost of everyday goods further.
- Only 31% say the U.S. economy is working.
- Being able to comfortably afford monthly expenses (40%) is more important to Americans than a strong job market (26%), producing more of what we buy in the U.S. (13%), growth in innovation and new industries (11%) and a rising stock market and strong corporate performance (10%).
ECONOMIC PESSIMISM:
Most Americans believe the economy is getting worse rather than improving or staying the same, based to our Harris Poll research with The Guardian.
- 51% of Americans believe the U.S. economy is worsening.
- 20% say the economy is improving.
- More Republicans believe the U.S. economy is improving compared to the past (39% today versus 8% last May).
- More Democrats think it’s worsening today (69% today versus 36% last May).
- 47% of Americans believe the U.S. is currently in a recession (53% of Democrats, 46% of Independents and 43% of Republicans).
- Democrats (69%) and Independents (66%) believe the economy is worse than the media describe it.
- Republicans think the economy is better than media reports (56%).
U.S. EXODUS?:
Rising rent, healthcare and education costs are causing more Americans to consider moving overseas, according to our Harris Poll research with Fast Company.
- 42% of Americans have considered or plan to move abroad to improve their happiness.
- 19% of young people say they are seriously considering an imminent move.
- 52% believe they would have a higher quality of life living abroad.
- Lower cost of living (49%) is the top reason for considering a move, followed by dissatisfaction with the current political leadership (48%).
- The top five countries Americans would consider moving to are Canada, the UK, Australia, France and Italy.
ICYMI: In case you missed it, check out the thought-leadership and happenings around Stagwell making news:
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