Originally Released On

PR Newswire

Contact:

Madison Wick
pr@stagwellglobal.com

Originally Released On

PR Newswire

Contact:

Alyssa Bourne-Peters
PRophet, US
Alyssa.Bourne-Peters@prprophet.ai
+1 917 592 9795

Sarah Schulze
PRophet, EMEA
Sarah.Schulze@prprophet.ai
+49 16090815945

Sardella will spearhead PRophet’s continued expansion and innovation as the platform enters its next phase of accelerated growth while continuing his role at Stagwell’s Allison Worldwide as Head of Predictive Analytics.

PRophet’s comprehensive suite includes three AI-powered solutions designed to maximize performance for marketing and communications professionals. PRophet Media Intelligence delivers global media monitoring and actionable insights, PRophet Earn uses generative and predictive AI to identify and engage relevant journalists and influencers, and PRophet Influence optimizes influencer discovery, analytics, and campaign tracking through agentic AI.

PRophet has achieved remarkable scale and market penetration since its 2020 launch, growing to become the third-largest communications technology suite globally. In June, PRophet completed the successful integration of media monitoring and analytics provider UNICEPTA (now PRophet Media Intelligence) and influencer management agency and technology platform LEADERS and InfluencerMarketing.AI (now PRophet Influence), further strengthening its market-leading position and expanding its capabilities to serve enterprise clients at unprecedented scale.

“PRophet’s growth has been remarkable, and its foundation remains formidable,” said The Marketing Cloud CEO Elspeth Rollert. “We’ve built something truly revolutionary, a platform that doesn’t just keep pace with industry evolution but actively drives it. Tony’s appointment represents our commitment to not just maintaining this leadership position but accelerating our growth trajectory by bringing advanced technology to the market.”

Sardella brings a unique combination of deep technical expertise and proven communications leadership that positions PRophet for its most ambitious growth phase yet. With more than 30 years of experience leading data-science and predictive analytics organizations, he has built innovative AI/ML systems that turn real-world signals into executive decisions for global Fortune and FTSE corporations. Prior to joining the Stagwell network, he founded and successfully scaled predictive analytics firm evolve24, demonstrating his ability to build and grow technology-driven solutions in the communications space. His decades of senior communications leadership experience with global enterprises including Monsanto provides the strategic acumen necessary to guide PRophet’s expansion into new markets and service offerings.

“I’m incredibly honored to lead both PRophet and Allison Worldwide’s predictive analytics during what I believe will be the most transformative period yet,” said Sardella. “The PRophet team has built extraordinary success and growth that truly revolutionized our industry. My focus is on accelerating that momentum with a foundation that is rock-solid, technology is best-in-class, insights that are actionable and a commitment to client success for the enormous market opportunity ahead.”

For more information, visit www.prprophet.ai.

About PRophet
PRophet is a suite of AI-powered SaaS software and services designed to empower and support the next generation of human-led, AI-fed “communications engineers” working in the PR, social and influencer marketing community.

PRophet Media Intelligence (F/K/A UNICEPTA) is the largest provider of global media, market intelligence and social listening tools, delivering unmatched insights and analysis to communicators worldwide. 

PRophet Earn harnesses predictive, cognitive and generative AI to help users discover, target and engage with high-authority journalists and leading influencers. This media relations solution creates and tests “mediable” PR content to predict journalist interest and sentiment.  

PRophet Influence, powered by influencermarketing.ai, combines influencer discovery, analytics, brand safety and tracking technologies to inform and manage influencer campaigns with precision and performance in mind.

PRophet was awarded PRovoke Media’s Innovation SABRE in 2023-2025, a 2024 Webby Award, and was included in PR News’ 2024 Tech Hotlist. PRophet is headquartered in New York City with offices in Washington DC, London, Cologne, Berlin, Zurich, São Paulo and Shanghai and is part of The Marketing Cloud (TMC), a suite of data-driven SaaS solutions built for the modern marketer. Visit prprophet.ai to learn more.

Media Contacts:
Alyssa Bourne-Peters
PRophet, US
Alyssa.Bourne-Peters@prprophet.ai
+1 917 592 9795

Sarah Schulze
PRophet, EMEA
Sarah.Schulze@prprophet.ai
+49 16090815945

Originally Released On

PR Newswire

Contact:

Stagwell

pr@stagwellglobal.com

With more than 14 years of experience across corporate, nonprofit, and government sectors, Aronson most recently held senior leadership roles at JPMorganChase, where she led brand, product, and purpose-driven marketing initiatives that enhanced trust and reputation. Earlier in her career, she served in the Obama administration, supporting Michelle Obama’s Let’s Move! campaign and building public-private partnerships on behalf of the U.S. Department of Health and Human Services.

“Meredith is a strategic, data-driven leader, who understands how to connect data, business, purpose and performance,” said Alexis Williams, Chief Corporate Affairs Officer at Stagwell. “Her proven ability to lead teams and deliver results will strengthen our Corporate Affairs practice and help clients navigate today’s complex business landscape.”

At Stagwell, Aronson will focus on developing integrated communications and reputation strategies for clients across industries, while also shaping the network’s thought leadership on reputation and the evolving media landscape.

“This is a transformative moment for Corporate Affairs, and Stagwell is at the forefront,” shared Aronson. “I look forward to helping clients anticipate challenges, seize opportunities, and connect their business goals with strategies that deliver long-term trust.”

About Stagwell 
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

Contact
Stagwell
pr@stagwellglobal.com

Originally Released On

PR Newswire

Contact:

Shanna Brown shanna.brown@allisonworldwide.com 

“Margaret is a proven force in our industry, and her appointment signals an exciting new chapter for our Asia Pacific clients and communications business,” said Ray Day, Executive Chair at Allison Worldwide and Vice Chair at Stagwell. “She also shares our dedication to every client’s success through a world-class team delivering world-class results.” 

As CEO of Allison Asia, Key will oversee the growth of the organization in APAC, including expansion plans and business strategy. In her role as Stagwell’s Executive Director, Asia Pacific, she will steer regional market development and take engagement with clients to the next level through integration within the entire Stagwell network. 

“I’m honored to take on these roles at such a pivotal time for both brands,” said Key. “Allison and Stagwell each have a very positive reputation in the marketing landscape, and I look forward to working with our talented teams across Asia to deepen our cultural relevance, accelerate innovation and drive sustained growth for our clients.” 

About Allison Worldwide 
Allison Worldwide is a global communications agency dedicated to driving growth, innovation, and positive change for clients, colleagues, and communities. With a diverse range of expertise and a forward-looking mindset, Allison delivers game-changing results that make a lasting impact. Allison is owned by Stagwell (NASDAQ: STGW), one of the fastest-growing and most influential marketing and communications networks in the world. Agency partners leverage Stagwell’s technology, data analytics, insights, and strategic consulting solutions to drive measurable results and optimize return on marketing investment for more than 1,700 clients worldwide. Learn more at www.allisonworldwide.com. 

About Stagwell  
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.     

For media inquiries, please contact: 

Shanna Brown shanna.brown@allisonworldwide.com 

Originally Released On

PR Newswire

Contact:

Alyssa Bourne-Peters
PRophet, US
Alyssa.Bourne-Peters@prprophet.ai
+1 917 592 9795

Sarah Schulze
PRophet, EMEA
Sarah.Schulze@prprophet.ai
+49 16090815945

UNICEPTA’s Media Intelligence Capabilities Now Operate as ‘PRophet Media Intelligence’ Within the Comprehensive PRophet Comms Tech Suite

NEW YORK and COLOGNE, Germany, June 12, 2025 /PRNewswire/ — PRophet, a comms tech suite of essential, award-winning AI-powered software and services for modern communicators, today announced it has fully integrated UNICEPTA into the PRophet comms tech suite, following its acquisition of UNICEPTA in December 2024. UNICEPTA’s offerings will now operate under the PRophet brand family as “PRophet Media Intelligence,” joining a unified brand and enhanced suite of AI-powered software and services, positioning PRophet now as the third largest comms tech suite in the world.

The full PRophet Suite now houses three AI-powered SaaS and human-powered analytics solutions that empower PR and social media professionals to maximize their performance and productivity.

• PRophet Media Intelligence (F/K/A UNICEPTA): Offers comprehensive global media monitoring, market intelligence, and social listening tools, delivering unmatched insights and analysis to communicators worldwide.
• PRophet Earn: Deploys predictive, cognitive, and generative AI to help discover, target, and engage with the most relevant and interested high-authority journalists. and leading influencers.
• PRophet Influence: Powered by influencermarketing.ai, uses agentic-AI to power influencer discovery, analytics, brand safety, and tracking to inform and manage influencer marketing campaigns.

“Fully integrating UNICEPTA into PRophet allows us to provide clients with the technology, expertise and data they need to grow, protect and lead their enterprise communications,” said Aaron Kwittken, Founder and Global CEO of PRophet. “Not only does this rebrand mark a major milestone for client offerings and services but also realizes our global vision of ushering in and empowering a new generation of communications engineers with the unified tools they need in today’s complex media landscape.”

This integration will also bring new roles to UNICEPTA’s co-CEO’s, Sebastian Rohwer and Alexander Peinemann. Sebastian will become Chief Client Services Officer and Managing Director, Central Europe of PRophet and Alexander will become Chief Operating Officer and Chief Transformation Officer of PRophet.

As part of this integration and brand migration, PRophet launched a new website and refreshed visual identity, reflecting the brand’s evolution and commitment to innovation in the communications technology space.

With this integration and rebranding, PRophet enters a new phase of growth—firmly uniting global talent and markets, rapidly accelerating our mission to redefine what’s possible and deliver what’s next in modern communications.

For more information, visit www.prprophet.ai.

About PRophet

PRophet is a suite of AI-powered SaaS software and services designed to empower and support the next generation of human-led, AI-fed “communications engineers” working in the PR, social and influencer marketing community.

PRophet Media Intelligence (F/K/A UNICEPTA) is the largest provider of global media, market intelligence and social listening tools, delivering unmatched insights and analysis to communicators worldwide.

PRophet Earn harnesses predictive, cognitive and generative AI to help users discover, target and engage with high-authority journalists and leading influencers. This media relations solution creates and tests “mediable” PR content to predict journalist interest and sentiment.

PRophet Influence, powered by influencermarketing.ai, combines influencer discovery, analytics, brand safety and tracking technologies to inform and manage influencer campaigns with precision and performance in mind.

PRophet was awarded PRovoke Media’s Innovation SABRE in 2023-2025, a 2024 Webby Award, and was included in PR News’ 2024 Tech Hotlist. PRophet is headquartered in New York City with offices in Washington DC, London, Cologne, Berlin, Zurich, São Paulo and Shanghai and is part of The Marketing Cloud (TMC), a suite of data-driven SaaS solutions built for the modern marketer. Visit prprophet.ai to learn more.

Media Contacts:

Alyssa Bourne-Peters
PRophet, US
Alyssa.Bourne-Peters@prprophet.ai
+1 917 592 9795

Sarah Schulze
PRophet, EMEA
Sarah.Schulze@prprophet.ai
+49 16090815945

Logo – https://mma.prnewswire.com/media/2693566/PRophet_Logo.jpg

Originally Released On

PR Newswire

Contact:

Alyssa Bourne-Peters
PRophet
Alyssa.bourne-peters@prprophet.ai
+1 917 592 9795

Originally Released On

PR Newswire

Contact:

Sarah Schulze
UNICEPTA by PRophet
sarah.schulze@unicepta.com
+49 16090815945

Alyssa Bourne-Peters
PRophet
Alyssa.bourne-peters@prprophet.ai
+1 917 592 9795

UNICEPTA by PRophet’s integrated newsroom team will deliver comprehensive insights across all 27 EU member states in 32 languages

COLOGNE, Germany and BRUSSELS and NEW YORK, April 2, 2025 /PRNewswire/ — UNICEPTA by PRophet, part of Stagwell’s award-winning Comms Tech Unit, announced it has expanded its media intelligence partnership with the European Commission to now include global media analysis services. As the European Commission’s trusted provider of media monitoring for the past two years, UNICEPTA by PRophet will now also deliver comprehensive, multilingual media analysis for the Directorate-General for Communication (DG COMM) of the European Commission.

With its expanded role, UNICEPTA by PRophet will provide real-time media insights across all 27 EU member states in 32 languages. By seamlessly combining media monitoring with in-depth analysis, UNICEPTA by PRophet will deliver high-quality intelligence on key political, economic, and social topics, supporting the European Commission track public sentiment across an increasingly complex global media landscape.

The success of the pitch process was driven by dedicated teamwork and expertise. “We are honored to have been selected as the media analysis partner for the European Commission,” said Sebastian Rohwer, Co-CEO of UNICEPTA by PRophet, emphasizing the significance of this achievement. As co-lead of the pitch process, Martin Schulze, Head of Analytics & Insights, added, “Our team presented an innovative proposal that demonstrated our capabilities in combining technological solutions with human expertise to meet the European Commission’s requirements.”

Thomas Haderer, Chief Business Development Officer, who led the pitch alongside Martin Schulze, added: “Expanding our services to include media analysis is an important step in strengthening our relationship with the European Commission and building on the trust we’ve established over the past two years. And it helps to strengthen our footprint in Brussels, a strategically important location for the company.”

This contract aligns with UNICEPTA by PRophet’s strategic focus on major institutional and corporate clients worldwide, underscoring its ability to deliver comprehensive media intelligence solutions at a global scale. “This win demonstrates that human-powered media intelligence is no longer a nice-to-have – it’s mission-critical,” said Aaron Kwittken, CEO and Founder of PRophet. “By pairing AI with human insight, UNICEPTA by PRophet is helping institutions move from reactive to predictive, turning complexity into clarity. That’s exactly the kind of strategic shift we’re driving at PRophet.”

For more information about UNICEPTA by PRophet and its media intelligence solutions, visit www.UNICEPTA.com and www.PRPRophet.ai.

About UNICEPTA
UNICEPTA, part of Stagwell’s PRophet comms tech suite, is a leading global media intelligence provider, combining advanced technologies, AI, and human expertise from over 500 specialists to deliver insights from vast media as well as numerous other data sources – in real-time and at any other desired time. This helps communicators and decision-makers spot trends early and make informed choices. Supporting global companies and organizations, UNICEPTA offers strategic insights and precise media monitoring to guide management, communication, and marketing. UNICEPTA’s offices are located in Berlin, Cologne (headquarters), Krakow, London, Paris, Shanghai, São Paulo, Washington DC, and Zurich.

About PRophet
PRophet is a comms tech suite of AI-powered SaaS tools and services designed to empower modern communicators. Purpose-built for PR and marketing professionals, PRophet harnesses predictive, cognitive and generative AI to help users discover, target and engage with high-authority journalists and leading influencers. The media relations solution creates and tests “mediable” PR content to predict journalist interest and sentiment. The influencer marketing solution, influencermarketing.ai, combines influencer discovery, analytics, brand safety and tracking technologies to inform and manage influencer campaigns with precision. The suite also features, UNICEPTA, the largest provider of global media, market intelligence and social listening tools, delivering unmatched insights and analysis to communicators worldwide.

PRophet was awarded PRovoke Media’s Innovation SABRE in 2023-2025, a 2024 Webby Award, and was included in PR News’ 2024 Tech Hotlist. PRophet is headquartered in New York City with offices in Washington DC, London, Cologne, Berlin, Zurich, São Paulo and Shanghai and is part of the Stagwell Marketing Cloud (SMC), a suite of data-driven SaaS solutions built for the modern marketer. Visit prprophet.ai to learn more.

Media Contacts:
Sarah Schulze
UNICEPTA by PRophet
sarah.schulze@unicepta.com
+49 16090815945

Alyssa Bourne-Peters
PRophet
Alyssa.bourne-peters@prprophet.ai
+1 917 592 9795

By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking:

TARIFF WORRIES:

Most American consumers are worried about the impact of President Trump’s tariffs, according to our Harris Poll research with Bloomberg News.

• 59% expect Trump’s tariffs to lead to higher prices.
• 44% say tariffs are likely to be bad for the U.S. economy – compared to 31% who say they would be a boost.
• 61% say they already have noticed an increase in grocery prices in the last month.
• 59% believe tariffs will raise the cost of everyday goods further.
• Only 31% say the U.S. economy is working.
• Being able to comfortably afford monthly expenses (40%) is more important to Americans than a strong job market (26%), producing more of what we buy in the U.S. (13%), growth in innovation and new industries (11%) and a rising stock market and strong corporate performance (10%).

 ECONOMIC PESSIMISM:

Most Americans believe the economy is getting worse rather than improving or staying the same, based to our Harris Poll research with The Guardian.

• 51% of Americans believe the U.S. economy is worsening.
• 20% say the economy is improving.
• More Republicans believe the U.S. economy is improving compared to the past (39% today versus 8% last May).
• More Democrats think it’s worsening today (69% today versus 36% last May).
• 47% of Americans believe the U.S. is currently in a recession (53% of Democrats, 46% of Independents and 43% of Republicans).
• Democrats (69%) and Independents (66%) believe the economy is worse than the media describe it.
• Republicans think the economy is better than media reports (56%).

U.S. EXODUS?:

Rising rent, healthcare and education costs are causing more Americans to consider moving overseas, according to our Harris Poll research with Fast Company.

• 42% of Americans have considered or plan to move abroad to improve their happiness.
• 19% of young people say they are seriously considering an imminent move.
• 52% believe they would have a higher quality of life living abroad.
• Lower cost of living (49%) is the top reason for considering a move, followed by dissatisfaction with the current political leadership (48%).
• The top five countries Americans would consider moving to are Canada, the UK, Australia, France and Italy.

ICYMI: In case you missed it, check out the thought-leadership and happenings around Stagwell making news:

• Confusion Over Food Date Labels Has Grown, According to New National Survey
• Trump’s 5 most popular and 5 least popular executive orders … so far
• UGG surges in popularity among Gen Z with new collaborations and styles
• In the market for a communications / PR job?

Originally Released On

PR Newswire

Contact:

Mary Moczula
mary.moczula@galepartners.com

“Brad was integral to GALE’s success and we wish him well in this next chapter,” said Noel, one of GALE’s co-founders. “As we take the baton, Sophia and I are excited to build on the agency’s well-established legacy, emphasizing the disruptive approach and innovations that have made it one of the industry’s most-awarded agencies.”

Noel and Zhang, who have been with GALE for a decade, will continue driving the agency’s status as a leader in modern marketing, doubling down on its strategic advisory offering, further enhancing its industry-leading technology, Alchemy.Ai, and fostering a continued emphasis on driving real business growth for its clients.

“GALE’s culture of great people, great clients, and great work is one that we care about deeply,” said Zhang. “The value we bring as a Business Agency is more critical than ever and will define our future success as we set the standard for excellence across creativity, strategy, and technology.”

As Global and North America CEOs, Noel and Zhang will co-lead the agency’s strategic vision and direction, expanding on a close partnership established in their previously held roles of Managing Partners. Both will maintain close oversight of client services and advisory, and have been integral in agency, client, and employee decision-making for several years.

Over the past few years, GALE has experienced unprecedented growth, earning accolades including Ad Age‘s A-List, Ad Age‘s Data & Analytics Agency of the Year, Adweek‘s Fastest Growing Agencies, Adweek‘s Breakthrough Media Agency of the Year, and Campaign US‘ Advertising Agency of the Year. It is also currently shortlisted for Campaign US‘ Digital Innovation Agency of the Year.

“I see a bright future for GALE’s next chapter under Sophia and Andrew’s leadership,” shared Chairman and CEO of Stagwell Mark Penn. “GALE sits at the forefront of modern marketing, and I feel confident the agency will continue to drive strong client outcomes across creative and media ecosystems under their leadership.”

About GALE 
GALE is a Business Agency. We bring business insights to brand storytelling and activate across every channel. With expertise in business strategy, CRM, loyalty, brand storytelling, integrated, performance, creative, and content marketing, experience design and media, GALE creates marketing systems and communications that grow businesses. GALE delivers strong business outcomes for its partners in automotive, QSR, retail, gaming, entertainment, telecom and more. Founded in 2014, the agency currently has offices in New York, Singapore, Toronto, Denver, Los Angeles, London, Austin, Kansas City and Bengaluru. GALE has received top industry awards including Ad Age‘s A-List, Ad Age‘s Data & Analytics Agency of the Year, Adweek‘s Fastest Growing Agencies and Adweek‘s Breakthrough Media Agency of the Year.

Contact:
Mary Moczula
mary.moczula@galepartners.com

Originally Released On

PR Newswire

Contact:

Maggie Axford
Stagwell   
pr@stagwellglobal.com

Gold Rabbit Sports helps brands, rightsholders, media companies, and startups achieve measurable and memorable sponsorships, deals, and activations. Launched in 2020 by André Schunk, a Sports Business Journal ‘Forty under 40’ honoree and now including Managing Partner Carter Carnegie of Metrical Inc, Gold Rabbit Sports has worked with renowned brands on a global scale including the Kansas City Chiefs, the Kentucky Derby, Red Bull, Athleta, Grubhub, Sentient Jet, FanDuel TV, FIFA World Cup and the Olympics.

Gold Rabbit Sports will offer clients strategic counsel and campaign support across the sports marketing ecosystem, from strategy to deals to big ideas. This acquisition builds on Stagwell’s commitment to engaging in conversations about sports’ importance for marketers. The acquisition also bolsters TEAM’s ability to service their clients’ growing desire to integrate their brands within communities in a meaningful way through sports partnerships and properties.

“Gold Rabbit Sports perfectly complements the Stagwell network and its traction in harnessing the power of sports marketing,” said Dan Gregory CEO of TEAM. “We’ve seen quite an uptick in clients who want to not just be involved with a sports property but truly create and deliver unique and impactful ways to show up. The Gold Rabbit team is top notch at doing just that.”

“We’re excited to join Stagwell and build out the network’s offering in the world of sports and entertainment marketing,” said André Schunk, CEO of Gold Rabbit Sports. “Stagwell’s entrepreneurial mindset mirrors our own and we look forward to helping clients intrigued by sports and entertainment navigate the landscape and craft cost-effective partnerships that deliver measurable returns.”

The addition of Gold Rabbit Sports follows Stagwell’s announcement of its intent to acquire ADK GLOBAL in January 2025, and a total of 11 acquisitions throughout 2024.

About Stagwell
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

About TEAM

TEAM is an agency dedicated to making impactful brand experiences. We bring big ideas to life in ways that are not just seen and heard but truly felt. Every year, we design and deliver over 100,000 brand activations and events across the globe. Our brand playbooks merge commercial success with creative brilliance, creating meaningful connections and nurturing community spirit. Whether building brands from scratch or revitalizing existing ones, we infuse them with vitality, authenticity, and tangible platforms for interaction. By prioritizing scaled experiences at the core of brand strategy, we empower brands to build deeper relationships, share compelling stories, and engage with audiences authentically. Visit www.weareteam.com to learn more.

About Gold Rabbit Sports

Gold Rabbit Sports is a big idea incubator that unlocks the communications and commercial potential of sports and entertainment platforms. We guide brands to measurable and memorable partnerships and rightsholders to unexpected and delightful collaborations. In just 5 years, our entrepreneurial mindset, creativity, optimism, tempo, and 100+ combined years of global experience has already helped over 30 clients around the world meet business goals by designing best-in-class deals and activations connected to FIFA World Cup, the Olympic movement, major sporting leagues, championship teams, top-tier athletes, marquee sporting events, cultural moments, music platforms, and more. Visit www.goldrabbitsports.com to learn more.

Contact:

Maggie Axford

PR@stagwellglobal.com