In the News
About Stagwell's Reputation Quotient Powered by Harris Poll
By
Stagwell Insights
CONTACT
hello@stagwellglobal.com
SIGN UP FOR OUR INSIGHTS BLASTS
Today’s businesses have more reputational capital than ever before. When reputation is managed, it has the potential to add business value and mitigate risks. Stagwell annually produces the Reputation Quotient, the industry’s leading barometer of American corporate reputation, in partnership with Axios and The Harris Poll to uncover insights which brands are gaining or losing reputational capital – and the expectations of a new generation of reputation-minded consumers.
The Axios Harris Poll 100 is a trusted ranking of the reputations of the companies most on the minds of Americans using a framework Harris has used since 1999. Download the 22nd Annual Reputation Quotient Study report to view the full rankings and gain additional insights about performance year over year.
Register to receive our 2022 research – set to release in late May – using this form. Reach out to hello@stagwellglobal.com if you have questions.
Methodology:
The Axios Harris Poll 100 is based on a survey of 42,935 Americans in a nationally representative sample. The two-step process starts fresh each year by surveying the public’s top-of-mind awareness of companies that either excel or falter in society. These 100 “most visible companies” are then rated by a second group of Americans across the seven key dimensions of reputation to determine the ranking. If a company is not on the list, it did not reach a critical level of visibility to be measured.
Related
Articles
Augmented Reality, In the News, Marketing Frontiers
Apr 26, 2024
Legacy Brand, Meet Next-Gen Commerce: Bomb Pop Takes Roblox
Bomb Pop is the most popular ice pop that nobody…Artificial Intelligence, In the News
Apr 25, 2024
Embracing Comfort Unapologetically with First-Ever AI-Powered La-Z-Boy ‘Decliner’
Building the first-ever AI-powered recliner for the brand that invented…In the News, Tech
Apr 25, 2024