ARTIFICIAL INTELLIGENCE
STAGWELL MARKETING FRONTIERS
Artificial intelligence represents a quantum leap for creativity and productivity. We are entering an entirely new age of value creation for modern business, where the cost of doing business drops in some ways but the inherent value of business activity rises. AI will mean a rewriting of almost all customer interfaces, and Stagwell is building the runway for that transformation, with its agencies, partners, and clients.
Harnessing the Three E’s of AI
Every company should embrace the Three Es of AI: enablement, efficiency and engagement, which promise to drive more speed, more scale, and more accuracy for modern business.
ENGAGEMENT WITH CONSUMERS
We harness AI to create the future of consumer engagement, where AI-driven anticipation sets the stage for unparalleled brand loyalty and tailored brand experiences.
EFFICIENCY IN MARKETING
We transform marketing through the intelligent application of AI across research, communications, media, and creative production, reducing the cost of delivering precise messages to the right audience.
ENABLEMENT ACROSS OPERATIONS
We optimize organizations with AI, unlocking its potential to streamline operations, elevate decision-making, and transform data into a strategic wellspring for future growth.
Frontier
Perspectives
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Stagwell is Leading on AI
A spotlight on product engineering and brand transformation at Stagwell.
ENABLING CREATIVE ENTERPRISE TRANSFORMATION WITH ORACLE CLOUD
Code and Theory, Stagwell’s digital transformation network, teams up with Oracle Cloud Infrastructure on client innovation across automotive, hospitality, financial, and retail.
Helping PR PRos land more media with AI
PRophet, the first and only predictive and generative AI tool for PR pros, predicts media interest, identifies potential media targets, and creates pitches and press releases with generative AI.
POWERING SEAMLESS SCALED CONTENT WITH SMARTASSETS
Stagwell’s newest startup uses AI to categorize content, bring it up to brand standards, and point it to where it can be most effective. With AI-powered asset categorization, performance analytics and instant creative adjustments, SmartAssets helps brands better optimize production and overall media performance.
LEADING CLIENTS RESPONSIBLY INTO THE AI FRONTIER
The question is not whether to embrace generative AI, but how to do it responsibly. At Instrument, a Stagwell digital shop, a new experience innovation practice is helping clients reconcile the promises and pitfalls of this new tech.
CUTTING THROUGH HYPE CYCLES TO FIND the path for innovation
Stagwell’s research and polling firms are arming clients with cutting-edge insights into consumer perceptions of AI and other emerging tech, helping cut through the fanfare to find meaningful uses that drive gains with consumers. National Research Group unpacks what humans expect from GenAI.
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