WHAT THE DATA SAY: Employees can absorb 1 or 2 changes a year, while bosses plan far more

By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking:

TOO MUCH CHANGE IN THE WORKPLACE

AI, technology and unrelenting disruption are putting businesses and their employees at a tipping point, based on new Harris Poll research with The Grossman Group.

• Most employees can absorb one or two major changes a year.
• More than 50% of business leaders expect to implement three or more major changes in the next two years.
• 1 in 4 change efforts fail – at the cost of burnout, dissatisfaction, workload spikes and turnover.
• Organizations are three times more likely to succeed in major change when employees are fully bought in.
• Organizations are 5.5 times more likely to fail without visible leadership and without effective communication.
• 1 in 4 employees say their leaders do not communicate change well.
• Culture change and layoffs are the most difficult.

HEALTHCARE BURNOUT

In a post-COVID era, healthcare workers are feeling left behind, under-educated and underappreciated, according to our Harris Poll research with Strategic Education, Inc.

• 84% of healthcare workers feel they are taken for granted.
• 55% will look for job openings, interview for or switch to a new role in the next year.
• Top reasons for looking for a new role include inadequate compensation and benefits (49%), burnout or emotional fatigue (48%) and lack of career advancement, personal development or education opportunities (48%).
• Only 1 in 5 feel their current employer is invested in their long-term career success beyond their current role.
• 3 in 4 are interested in continuing their education, and 80% believe employers should be investing in their education.
• 63% say they would be more likely to stay with their employer if tuition support were provided.
• While 9 in 10 employers agree they have a responsibility to help employees advance in their careers, only 47% use tuition assistance and education benefits as a retention strategy.

GAME ON WITH AI

Generative AI is widely adopted in the gaming development industry, yet it does not come without changing consumer expectations and developer concerns, according to our Harris Poll research with Google Cloud.

• 97% of game developers say generative AI is transforming the industry.
• 94% say it’s driving innovation.
• The most promising trends are AI-driven game engines (40%), AI for balancing gameplay (40%) and AI-powered testing and quality assurance (36%).
• 89% say AI integration is changing player expectations, and 37% think players are looking for more lifelike experiences.
• 63% worry about data ownership and IP rights.
• See also: Most Employees Don’t Know How To Adopt AI

FUTURE OF NEWS IN CANADA

Canadian news readers are a powerful, high-impact audience, according to our latest News Advertising Study by Stagwell’s HarrisX.

• 71% of Canadians follow the news closely.
• 22% are “News Junkies,” an audience that checks the news five times a day and reads an average of 8.8 articles.
• Canadians are more likely to follow news (22%) than sports (21%) or entertainment (14%).
• Among high earners, the average purchase intent for brands with ads were next to news articles on global politics was 65%, compared to 69% for business and 64% for entertainment.

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