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First Joint Out-of-Home (OOH) Campaign for Converse Achieves Meaningful Impact
NEW YORK and LONDON – May 23, 2022 – Stagwell Media Network, part of Stagwell (NASDAQ: STGW), today announced the integration of the U.S. OOH teams from the network’s omnichannel media agency, Assembly, with Talon, to offer smarter, data-driven, and creative-led OOH planning, buying, and proprietary technologies to advertisers. This move represents the next phase of the strategic partnership formed at the end of last year. Together, the team has since successfully collaborated with Converse on an innovative OOH program that has driven meaningful results for this influential brand.
Jill Rynenberg, Integrated Digital Marketing Manager, Converse commented, “Out-of-home was integral to Converse’s ‘Create Next’ campaign which saw John Boyega, an influential film star, born and raised in South London, join forces with Converse. It was really important to target the hometowns of Boyega and the five young and undiscovered London filmmakers which we were able to deliver through Talon’s bespoke solutions. This was our first out-of-home campaign planned through Assembly and Talon Outdoor, and we were delighted with Talon’s collaborative and data-led approach to planning.”
Rynenberg continued, “Using Talon’s proprietary data management platform, ‘Ada,’ billions of device-level audience data points were activated in order to pinpoint a highly targeted bespoke urban audience in these key hometown locations centred around Peckham and Brixton. Talon worked collaboratively with Assembly and Converse to deliver this highly targeted campaign which was delivered at breakneck speed. Talon’s audience-first data intelligence approach to planning allowed us to reach more of the right audience at the right time, ultimately improving ROI on media spend. We look forward to extending this partnership to deliver many more OOH campaigns.”
“While OOH revenues were impacted by the pandemic, channel innovations, real-time flexibility, and accelerated creativity has repositioned OOH in the mind of consumers and brands, as demonstrated by the Converse campaign,” said Jon Schaaf, Global Chief Investment Officer, Stagwell Media Network. “By further combining our experience, teams, tools, and industry partnerships, our collaboration with Talon will enable marketers to differentiate their brand and offerings from their competition across both upper and lower funnel efforts.”
Barry Cupples, Talon’s Global CEO said, “Stagwell’s technology-first approach coupled with their deep expertise in media, creative and digital transformation dovetails seamlessly alongside Talon’s. OOH is more powerful than ever; harnessing data-fuelled technology with capabilities for audience targeting and measurement across the customer journey is bringing game-changing opportunities for advertisers.” Cupples continued, “The strengthening of our partnership with combined goals to drive effectiveness and improve business results for clients will undoubtedly deliver better outcomes for brands and add genuine value to the top and bottom line.”
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 10,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
About Stagwell Media Network:
Stagwell’s Media Network is a group of leading multichannel agencies home to more than 3,500 experts with an expansive global footprint across 40+ offices in 20 countries, managing close to $5 billion in media. Agencies include omnichannel agencies Assembly, Brand New Galaxy, MMI, Goodstuff and Grason, creative consultancy GALE, B2B specialist Multiview, multi-lingual content agency Locaria, and travel and media experts Ink. The network offers marketers a more dynamic partner for global B2B and B2C solutions spanning data, technology, media, and creativity aimed at accelerating business growth for brands worldwide.
Talon Outdoor is the leading global independent Out of Home (OOH) media specialist and technology services company focused on delivering smarter, creative, data-driven integrated OOH communications. Combining independence with a collaborative approach, Talon promotes open and transparent working relationships between many of the world’s leading agencies, clients, and media partners. Headquartered in London with offices in Dubai, Dublin, Frankfurt, Manchester, New York, and Singapore Talon delivers expertise at the global, national, regional, and local levels. Additionally, the agency has built a global OOH planning and buying network covering 100 markets across the U.S., Europe, Asia, and Latin America. For more information, please visit www.talonoutdoor.com and follow up on Twitter and LinkedIn.
Assembly is made of the ingredients of the modern agency, bringing together data, talent, and technology to deliver a connected set of solutions for media + more to the best brands on the planet. We’re home to more than 1,500 of the industry’s top talent, who bring unmatched global omnichannel media expertise + data, technology, and business consulting capabilities that help brands find the change that fuels growth. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. Visit www.assemblyglobal.com for more information.
Talon UK: Kate Chaundy – Propeller firstname.lastname@example.org
Talon America: Ray Yeung + Nancy Zakhary | Relev8 | email@example.com + firstname.lastname@example.org
Stagwell: Beth Sidhu email@example.com| +1. 202.423.4414
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Originally released on
Global network appoints Jon Schaaf, Shannon Pruitt, and Rick Acampora to deliver an evolved future-facing strategy that drives innovation, scale, efficiencies, and differentiation across clients and partners.
NEW YORK, Dec. 8, 2021 /PRNewswire/ — Stagwell Media Network, part of Stagwell (NASDAQ: STGW) Inc, today announced expanded leadership to further evolve the agency’s investment profile, with a focus on partnerships, innovation, investment models, and accountability to help clients navigate changes in the media landscape and fuel market-leading growth.
Noted appointments include:
- Jon Schaaf, Global Chief Investment Officer: With over 20+ years of experience at major holding companies (including Omnicom, Publicis, and GroupM), Jon has expertly led the development of omnichannel investment strategies for some of the world’s largest advertisers, as well as created cutting edge partnerships with the global publisher community. Jon will lead the creation and management of the investment group, overseeing strategy and activation across Stagwell Media Network clients globally.
- Shannon Pruitt, Global Chief Content Officer: Shannon is a 20+ year industry leader with deep agency, publisher, and brand-side experience. Having been in former roles at Dentsu’s The Story Lab, Carat, Warner Brothers, as well as CMO of The Honest Company, she has helped some of the world’s leading companies connect with consumers in ever-and-rapidly changing economic, cultural, and media environments. In this new role, Shannon is responsible for developing innovative content, media, and publisher relationships that deliver integrated experiences across the network for Stagwell Media Network clients to drive measurable value and business outcomes.
- Rick Acampora, Global Chief Client Officer: With experience across a plethora of agencies and brands, including GroupM, MEC/Wavemaker, UM, and Publicis, Rick has built, maintained, and applied the practice of client leadership for some of the world’s most recognizable brands. Rick led the product unification and transformation for the merger of MEC and Maxus to form Wavemaker and ensured expansion for both their clients and the agency resulting in the two most significant growth years in MEC/Wavemaker’s history. At Stagwell Media Network, Rick will collaborate across the client and agency teams to create indispensable partnerships that drive innovation and results while also enabling our people to continuously progress as leaders.
“This team has invaluable experience in creatively developing and activating forward-thinking strategies and partnerships that deliver meaningful growth for businesses,” said James Townsend, Global CEO of Stagwell Media Network. “Together, and with the expansive Stagwell community, they will collaborate with publishers and media partners to construct opportunities that our agencies can uniquely bring to our clients.”
Stagwell Media Network is home to more than 2,500 experts with an expansive global footprint across 40 offices in 20 countries, managing close to $5 billion in media. The network creates an exciting environment for a new era of marketing talent, bringing together world-class omnichannel media, analytics, technology, and consulting expertise.
“The formation of the Stagwell Media Network was an intentional and proactive approach to ensuring we enable collaboration that helps deliver on our vision of being the challenger brand offering an alternative to the status quo,” said Stagwell’s president Jay Leveton. “Our continued investment in this team and community underscores the importance of how we intend to create new opportunities for our clients, partners, and the market.”
Additional leadership and organizational details will be announced in the coming weeks. These investments will drive increased collaboration across the entire media and creative portfolio in Stagwell.
About Stagwell Media Network
Stagwell Media Network is a group of leading multichannel agencies including Assembly, MMI Agency, Media Kitchen, and Grason, creative consultancy GALE, B2B specialist Multiview, transcreation agency Locaria, and travel and media experts Ink. The network offers marketers a more dynamic partner for global B2B and B2C solutions spanning data, technology, media, and creativity aimed at accelerating business growth for brands worldwide.
About Stagwell Inc.
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
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