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As we reflect on the Cannes Lions International Festival of Creativity, it’s evident that while technology evolves, creativity remains the linchpin. Despite AI’s buzz on the Croisette, the actual impact in the Lions’ jury rooms was minimal. The focus instead was on diverse marketing transformations—from hidden consumer forces reshaping business strategies, to sports’ role in brand-building, to the power of entertainment-led advertising.
Whether you’re winding down from the excitement of Stagwell’s SPORT BEACH or you’re absorbing Cannes’ big ideas from home, here are Three Quick Things you need to know. Find more Cannes insights here and here.
- YOU CAN’T SPELL BUSINESS TRANSFORMATION WITHOUT CREATIVITY: The future of the CMO is always a hot topic at Cannes. Marketing leaders are tasked with driving initiatives as impactful as their C-Suite peers. Good news—CMOs’ creative problem-solving skills equip them well. Emerging from the Creative Business Transformation jury room, Michael Treff, CEO of Code and Theory, emphasizes: “Business transformation must work across most company functions, or it isn’t truly transformation.” Looking ahead, Treff says marketers will miss out if they assume AI is the only opportunity for business transformation. “There are seismic changes in human behaviors happening…and ontological questions for a lot of businesses in categories that are going through disruption. What is the meaning of a financial services institution? What is the role of institutional education? What is the future of media?” Hear more from Treff here.
- ATHLETES AS RENAISSANCE ENTREPRENEURS: “As an athlete, I was always being told to just play basketball,” said NBA All-Star Carmelo Anthony at Stagwell’s SPORT BEACH, discussing the challenges of breaking into the exclusive wine and spirits industry. Now, “I’m kicking the door down and saying…give us a chance, let us come in and be creative, and let’s make magic.” Athletes like Anthony are diversifying into industries such as fashion, media, and philanthropy, proving pivotal in creating new economic opportunities. “We’re not made to be one-dimensional, we’re human – we’re made to do so many things,” said LSU Tigers basketball star and rapper, Flau’jae Johnson. Athletes are not just being sponsored by brands; they’re shaping them, suggests alpine skier and Olympian Mikaela Shiffrin, who advised brands on stage that equity-based collaborations are “one of the most surefire ways to create a really authentic connection and partnership” with this new class of renaissance entrepreneurs. But don’t just chase the biggest names. Both Johnson and Mark Kirkham, CMO of Pepsi International, spoke on stage about the need for more “grassroots” partnerships, or brands partnering early with up-and-coming stars. Watch all sessions from SPORT BEACH here.
- DEBUNKING MARKETING’S EMERGING TECH PROBLEM: “Entertainment is a reflection of culture,” says GALE Managing Director, Creative and Entertainment Lions Jury President Geoff Edwards. So as culture changes and moves, so entertainment changes and progresses, and the category evolves as well. With consumers rebelling against intrusive ads, the focus on branded entertainment at Cannes has been on the rise in recent years. “But getting entertainment right requires more than being entertaining,” Edwards reminds us. Successful entertainment finds narratives that are captivating and uniquely convey the brand’s message. And the impact of technology in this realm is profound, with each year introducing new platforms, partnerships, and ways to experience content. “When it’s done well, [entertainment] is the most powerful force on Earth. Plus, it changes every year, because the entertainment industry changes every year. Technology, film, episodic, documentary, live experiences, gaming and music make this an exciting and interesting category.” Learn more from Geoff here.
ALL THE ACTION, NONE OF THE SWEAT
Relive every moment from Stagwell’s SPORT BEACH at the Cannes Lions International Festival of Creativity – without moving an inch. Stream mainstage sessions and interviews from the Content Studio on YouTube here.
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Originally released on
Cannes Lions Speakers’ Lounge Interview Content Will Be Made Publicly Available Via Stagwell’s Online Channels
NEW YORK and CANNES, France – June 16, 2022 – Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, is gearing up for the in-person return to the Cannes Lions International Festival of Creativity (Cannes Lions) with exclusive programming throughout the festival that will be accessible to anyone, anywhere.
Cannes Speakers’ Lounge Content Studio
As the title sponsor of the Cannes Lions Speakers’ Lounge, Stagwell is producing exclusive interviews in the onsite content studio with some of the most interesting people at the festival, going beyond the main stage to dig deeper into their best stories. More than 20 senior executives will be participating in Speakers’ Lounge interviews from brands including:
- Anheuser-Busch InBev
- Activision
- Albertson’s
- Amazon Ads
- Beam Suntory
- Chipotle
- Chivas Brothers/Pernod Ricard
- Diageo
- EA
- Expedia
- Hulu
- Lenovo
- Marriott
- Mastercard
- Meta
- Qualcomm
- Quest
- Snap Inc.
- Unilever
Stagwell will make the interviews available for viewing throughout the festival for anyone to access, free of charge. Follow Stagwell on YouTube, LinkedIn and the website for a behind-the-scenes pass to the best of Cannes Lions.
“We’ve gathered some of our industry’s most interesting minds together in the Speakers’ Lounge Content Studio to share how they’re transforming marketing for the world’s most notable brands,” said Stagwell Chairman and CEO Mark Penn. “We’re proud to make this exclusive content accessible to anyone, free of charge, via Stagwell’s online channels.”
News organizations that are interested in obtaining this content for redistribution should contact cannescomms@stagwellglobal.com to coordinate.
Stagwell at Cannes Lions
There are over 15 Stagwell agencies attending the festival including 72andSunny, Allison + Partners, Anomaly, Assembly, Code and Theory, Crispin Porter + Bogusky, Colle McVoy, Doner, Forsman & Bodenfors, GALE, Ink, Instrument, MMI Agency, Observatory, Redscout, Veritas, and Wolfgang.
To Connect
If you are a brand executive or journalist interested in participating in Speakers’ Lounge interviews, connecting with Stagwell Chairman and CEO Mark Penn or leaders from the Stagwell agencies, or attending Stagwell’s events, please contact cannescomms@stagwellglobal.com.
About Stagwell Inc.
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 12,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Contact:
Beth Sidhu
beth.sidhu@stagwellglobal.com
202-423-4414
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Originally released on
Challenger Marketing Network to Run Cannes Lions Speakers Lounge Content Studio
NEW YORK and CANNES, France, May 31, 2022 — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, is celebrating the in-person return of the Cannes Lions International Festival of Creativity after two years of virtual programming. To celebrate Cannes Lions 2022, Stagwell is proud to serve as official sponsor of the Cannes Lions Speakers’ Lounge.
As the title sponsor of the Speakers’ Lounge, Stagwell will welcome and host guests participating in live conversations on the Cannes Lions stages. Stagwell will also have a content studio within the Speakers’ Lounge, producing a range of recorded interviews with key talent offering their most compelling insights, distributed across various online channels.
“We’re excited to partner with the Festival to bring both the art and science of creativity to life in the Speakers’ Lounge. Our goal is to capture insights from the brightest minds and share them widely with our industry,” said Stagwell Chairman and CEO Mark Penn. “What better place to create new, meaningful connections than at our industry’s premier celebration of creative excellence.”
With a number of additional private events and over 75 Stagwell network employees in attendance, this is Stagwell’s largest commitment at Cannes Lions to date. Network agencies who are confirmed to attend include:
- 72andSunny
- Allison + Partners
- Anomaly
- Assembly
- Code and Theory
- Colle McVoy
- Doner
- Forsman & Bodenfors
- GALE
- Ink
- Instrument
- MMI Agency
- Observatory
- Veritas
- Wolfgang
If you are a brand executive or journalist interested in participating in Speakers’ Lounge interviews or Stagwell’s private networking events, please email cannescomms@stagwellglobal.com for further information.
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 10,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Contact:
Beth Sidhu
beth.sidhu@stagwellglobal.com
+1. 202.423.4414
# # #
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