From now until the 2024 election,

business will be in the political crosshairs…

Do you have a real plan?

 

Businesses are operating in a polarized environment and there are  opportunities for brands to make a disastrous misstep at every turn. But controversy and long-term reputation damage aren’t inevitable. Brands need to be prepared.

Stagwell’s Risk and Reputation Unit can help you navigate the political minefield. For more information, contact us here

How We Can Help

Brands are losing billions of dollars in these political crises. For much less, the Risk and Reputation Unit will prepare you for political minefields with a multi-pronged approach: an initial audit, layered-on monitoring and if needed, crisis management.

AUDIT

  • Survey of customer base, employees and large shareholders on your brand reputation, societal image and ESG position
  • Political analysis of wedge issues facing your sector and leading candidates’ positions
  • Comparison of competitors and peers
  • Board-quality presentation of recommended positioning and action based on insights

    ALWAYS-ON MONITORING

    • Always-on bipartisan advisory team
    • 24/7 monitoring and increased tracking ​during key flash points on the calendar
    • Continued political landscape analysis in key markets

    CRISIS MANAGEMENT

    • Message and animatic stress testing
    • Defense playbook and execution
    • Reputation recovery tracking

    Stagwell Risk and Reputation Unit's
    Point of View

    01 01
    01
    Corporate Crises — and Reputational Recovery — Have Changed
    (Mark Penn in Harvard Business Review)
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    01
    POLITICAL SEASON IS IN FULL SWING. BRANDS BEWARE
    (Mark Penn in Barron's)
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    01
    Words that Divide
    (Axios Communicators)
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    01
    AI Competition and Contentious Politics in 2024
    (NASDAQ)
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    01
    ELECTION SEASON "WILL BE FRAUGHT WITH POTENTIAL FLASHPOINTS FOR BRANDS"
    (PRovoke Media)
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    01
    PRIDE MEETS PREJUDICE AS AMERICANS' 'POLITICAL BRAINS' TAKE OVER
    (Financial Times)
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    01
    MARK PENN ON BUSINESS RISKS IN THE FIRST REPUBLICAN DEBATE
    (Bloomberg Businessweek)
    Slide image
    01
    WITH DESANTIS ON THE SLUMP, DISNEY SEES A LONG CAMPAIGN AHEAD
    (New York Times
    Person in space
    01
    TAKE A POSITION AND STICK TO IT
    (Mark Penn on Forbes)
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    01
    LAUNCHING RISK AND REPUTATION UNIT
    (Fintech.TV)
    Slide image
    01
    AXIOS HARRIS POLL 100
    (2023 Corporate Reputation Rankings)
    Slide image
    01
    HOW BIG BUSINESS FELL OUT OF LOVE WITH THE GOP
    (Time)
    Slide image
    01
    HOW BRANDS SHOULD NAVIGATE THE MINEFIELD OF POLITICAL PITFALLS THIS SUMMER
    (Ad Age)
    Slide image
    01
    MARK PENN'S STAGWELL LAUNCHES RISK AND REPUTATION UNIT TO COUNSEL C-SUITE LEADERS
    (PR Newswire)
    Slide image

    Leadership

    Highlights

    Top political strategists and experts in financial reputation, crisis communications and consumer insights working together to provide bipartisan perspectives on how to keep your brand out of trouble.

    STAGWELL NETWORK LEADERS FROM:​

    • SKDK: Left of center strategic advisory at the intersection of press, politics, and policy​
    • TARGETED VICTORY: Right of center digital-first agency​
    • SLOANE & COMPANY: Industry-leading financial communications firm​
    • THE HARRIS POLL: Creative market research & consulting firm

    OUR TEAM’S EXPERTISE INCLUDES:​

    • Working on 12 presidential races and 500+ Congressional and state-level races
    • Raising over $2 billion for candidates on both sides of the aisle
    • Advising 100+ Fortune 500 companies on reputation and crisis communications
    • Surveying over 5 million people across the world

    Contact Us

    Want to learn more about Stagwell’s Risk and Reputation Unit?

    Send us a message and we’ll get right back to you.

     

    EMAIL

    alexis.williams@stagwellglobal.com

    PHONE

    +1 (646) 429-1800

    ADDRESS

    One World Trade Center,
    65th Floor
    New York, NY 10007