By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking:

AMERICANS GROW MORE NEGATIVE

U.S. consumers are growing more negative about the macro economy and their personal financial situation, based on our April Harvard CAPS / Harris Poll.

• 39% say the country is on the right track overall – down from 41% in March and 42% in February.
• 37% say the economy is on the right track, down from 38% in March and February.
• 45% say their personal financial situation is becoming worse – up sharply from 41% in March and February.
• Price increases and inflation (38%, steady with last month) and the economy/jobs (33%, up 1 point) remain the country’s two major issues.
• 47% oppose President Trump’s tariff program, while 45% support it.
• Americans cite increases in prices of everyday purchases (41%) and their retirement money being at risk (24%) as the top ways tariff policies already have affected them.
• 39% expect the U.S. economy to grow worse in the next 12 months.
• 67% support the goal of cutting $1 trillion of government expenditures.
• 57% do not believe Elon Musk and DOGE will be able to hit the goal by the end of the year.
• 55% say Musk and DOGE have gone about making government spending cuts in the wrong way.
• 58% believe Musk should resign after his six-month special government employee status ends.
• See also: PRSA forum gives education and advice on the economy and tariffs

GROCERY PRICES AFFECT EVERYTHING

The pressures inflation puts on the retail industry is causing a disconnect between shoppers and business operators, according to our Harris Poll study with Rakuten.

• 55% of shoppers are looking for the lowest prices when shopping.
• 77% think prices will continue to increase throughout 2025.
• 19% cannot afford to pay their household bills.
• 17% cannot afford necessities like food and gas.
• 36% say they can afford all their daily expenses in addition to non-essential items.
• 41% plan to shop less than in previous years, and 39% cite inflation as having the most impact on their 2025 shopping plans.
• 57% say rising grocery prices has caused them to cut back on non-essential shopping.
• 41% are spending more at the grocery store to purchase from the same brands they’re accustomed to, while 39% are shifting to cheaper alternatives.
• 13% say they are completely avoiding buying products affected by large price hikes, such as eggs.

RETIREMENT WOES

The burden of retirement is affecting single people more than partnered investors, according to our Harris Poll research with Nationwide.

• 1 in 4 single investors say they did not plan to be alone in retirement.
• 22% are scared to grow old alone.
• 37% say they experience more strain or financial hardship compared to their married or partnered peers.
• 18% of non-retired single investors don’t know if they’ll ever be able to retire.

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• How can your brand embrace pop culture and Gen Z? Learn from Gap.

By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking:

HITTING THE BRAKES ON CAR BUYING

Americans are preparing for a surge in auto prices with new tariffs, and some already are holding off on buying, according to new research from HarrisX and Allison Worldwide.

• U.S. consumers anticipate vehicle prices will rise 14.4% during the next year.
• 17% say they are “very likely” to buy a vehicle in the next 12 months – down from 21% in February.
• 41% are “very unlikely” to purchase – up from 28%.
• 56% believe it is a bad time to buy a car, up from 46% two months ago.
• 53% expect auto loan interest rates to rise during the next year.
• American-made cars remain most preferred, with 71% saying they’re likely to buy an American-made brand (down from 80% in February).
• Openness to buying Japanese auto brands dropped to 47% today from 59% in February; German brands are at 37% today from 47% in February; and Korean brands are at 32% today from 39% in February.
• 62% are most likely to buy a gas or diesel-powered vehicle (similar to 63% in February).
• 15% prefer a non-plug-in hybrid (down from 17% in February), and 9% prefer an electric vehicle (similar to 8% in February).
• See also: Americans Now Split on Trump’s Tariffs as Most Expect Higher Prices and a Short-Term Recession, New HarrisX Poll Shows
• 📅 YOU’RE INVITED: Education on tariffs and the economy from PRSA

HOLDING BRANDS ACCOUNTABLE

Consumers – especially younger generations – continue to place a strong emphasis on brands’ social values, according to our Harris Poll research with Ad Age.

• 1 in 5 U.S. adults say they’ve stopped supporting a brand because its approach to DEI either contradicted or reversed previous efforts.
• 19% disengaged when the brand’s stance didn’t feel authentic.
• 70% now expect brands to follow through on the social stances they take.
• 64% said a company’s openness in its advocacy is more important today than in the past (76% for Gen Z).
• 50% of Gen Z say they are more likely to purchase from a brand that prioritizes social issues (56%), green initiatives (55%) and DEI (50%) in their business practices.

LOSING THE LOVE FOR TIKTOK

Most American don’t care if TikTok shuts down, based on new HarrisX research.

• Two thirds of Americans say that are not concerned about TikTok possibly shutting down in the U.S.
• Among users, however, 61% are concerned, and 39% are not.
• 39% think TikTok should be allowed to continue operating in the U.S. without any changes.
• 34% think ByteDance, TikTok’s China-based parent company, should have to sell its U.S. business to another company to keep the app running in America.
• 27% think TikTok’s U.S. operation should be shut down regardless of who owns it.
• See also: Snapchat scores big with NCAA fans, boosts brand equity during March Madness

WHAT SAVINGS?

While nearly half of Americans have savings goals, nearly a quarter are unsure how much they’re actually saving each month, based on our Harris Poll 2025 Savings Report with NerdWallet.

• 86% of Americans have savings accounts.
• 40% have at least one savings goal for 2025.
• 23% are unsure how much they’re saving.
• 46% are saving for an emergency fund (33% for vacations).

EASTER EATS

As Easter and Passover approach, the Harris Poll and Instacart explored Americans’ traditions and festive food preferences.

• 76% plan to celebrate Easter or Passover this year.
• 59% say cultural and family traditions are a top influence.
• 41% will host guests for a meal.
• 48% will celebrate at another person’s home.
• 35% say roasted lamb is their least favorite Easter dish.
• 35% say jelly beans are their favorite Easter candy.

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By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking:

WORKPLACES ARE MEANER THAN EVER

The rise of poor behavior in the workplace is pushing employees to leave, according to our Harris Poll survey with Express Employment Professionals.

• 30% of employed U.S. job seekers say employees at their company are more confrontational than they were three years ago.
• 22% have seen a rise in “being mean” to others at work during the past year.
• The trend is particularly pronounced among male job seekers (34%) versus female (23%)
• 50% of hiring managers report increased poor employee behavior.
• 74% regularly witness toxic traits.
• 62% of job seekers feel companies should have signage to “remind people to be nice to one another.”

HEALTH IS WEALTH

Americans are looking to improve their financial knowledge to reduce stress, based on our Harris Poll report with MoneyLion and Mastercard.

• 66% of U.S. adults have experienced physical health problems due to financial stress.
• 59% have skipped health-related activities due to financial concerns.
• 67% say inflation has negatively affected their physical or mental health.
• 75% of say they would be healthier if they improved their financial literacy.
• 22% believe better financial knowledge would enhance their physical appearance.
• 56% say they face barriers to learning about money and personal finances.

IS CRYPTO THE NEW NORMAL?

Crypto ownership is becoming mainstream, according to our 2025 State of Crypto Holders report from the Harris Poll and the National Cryptocurrency Association.

• 1 in 5 Americans own cryptocurrency.
• More men (67%) own crypto than women (31%).
• The top uses for crypto are shopping for goods and services (39%), buying or using blockchain NFTs (32%), sending money to family (31%) and accepting payments for business (31%).
• 73% feel it’s important for the U.S. to become the global leader in crypto.

MORE AI, LESS BURNOUT

The rise of AI is leading to less physician burnout, according to our Harris Poll survey with Aethnahealth.

• 3 in 10 physicians say AI has the potential to reduce burnout.
• 27% say AI technology is overhyped – down from 40% in 2024.
• The most valuable uses of AI for doctors are transcription services and capabilities (48%) and streamlining administrative tasks (46%).

PAYOUTS GO DIGITAL

Businesses must adapt to the digital landscape to keep up with consumer expectations, according to a new National Research Group report with Onbe.

• Digital payments are now essential, with 98% of Americans using them at least once a month.
• 80% of consumers receive between one and 10 digital payouts a month – separate from payroll and compensation – an 8-point increase from 2024.
• 70% use mobile wallets at least once a week.
• 93% of consumers are using payment apps at least once a month, with PayPal (83%), CashApp (39%) and Venmo (37%) leading the way.
• 59% believe that digital payments are more secure than physical options.

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• Attitudes toward U.S. Relationships with North Korea and China
• 68% of parents with children under 6 say their kids need a ‘detox’ from technology
• Vaccine Hesitancy Is on the Rise. Who Do Americans Trust to Help Them Make Important Vaccine Decisions? A New HealthDay/Harris Poll
• Chobani’s new product offerings appeal to health-conscious Baby Boomers

By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking:

FROM BACKLASH TO BOYCOTTS

Americans are continuing to change their consumption and spending habits based on brands’ political alignment, according to our Harris Poll survey with The Guardian.

• 20% of Americans support boycotting firms aligning themselves with President Trump’s agenda.
• 36% of Americans say they are or will be participating in boycotts.
• 53% of Gen Z and 46% of Millennials are participating in boycotts (compared with 30% of Gen X and 22% of Boomers).
• 53% of Black Americans and 51% of Hispanic Americans are boycotting, compared with 29% of white Americans.
• Democrats (49%) are far more likely to boycott than Independents (32%) and Republicans (29%).
• The top reasons Americans cite for boycotting are to show companies that consumers have economic power and influence (53%) and to express their dissatisfaction with current government policies (49%).
• 20% say they are changing their consumption habits permanently.

GROWING UP IN 2025

The prevalence of technology in today’s society means young kids are growing up in a world drastically different from the one of their parents’ childhood, according to a new report by Stagwell’s NRG and Young Storytellers.

• Kids and teens interact the most with their friends by hanging out at school (62%), followed by sending text messages (43%), chatting through social media (35%) and sending links to online content (33%).
• The average age at which Gen Alpha is allowed to own a mobile phone is 11.5 (versus 12 for Gen Z and 14.1 for Millennials).
• 64% of kids and teens think technology makes the world better.
• 45% of kids and teens still enjoy talking to friends in-person more than digitally.
• 58% of parents agree it’s harder to raise kids today than in the world they grew up in.
• 58% of parents say they spend “a lot” of time thinking about how to ensure their kids are watching age-appropriate content on social video platforms.
• 49% of parents with kids under 12 strictly enforce a screentime limit for their kids.

SUMMER TRAVEL SURGES

Despite economic concerns, Americans are still planning to travel this summer, according to a Harris Poll survey with The Points Guy.

• 76% of Americans plan to travel this summer.
• 35% plan to travel more in 2025 than last year.
• 71% plan to travel domestically (29% internationally).
• The top international destination are Europe (53%) and Canada or the Caribbean (30%).
• More than half (51%) say they will spend more on travel in 2025 than in previous years.

ALL IN ON MARCH MADNESS

As March Madness kicks into full gear, a new Harris Poll survey explores American’s viewing habits of the tournament and sports as a unifying force.

• 50% of Americans believe watching and playing sports helps them connect with people from different backgrounds.
• 54% plan to follow either the men’s or women’s tournaments this year.
• 18% will follow both the men’s and women’s tournaments.
• 68% of adults aged 18-34 plan to follow at least one tournament.
• 84%  of those following the men’s tournament are excited to see at least one of the top 16 teams succeed.

FUTURE OF NEWS BREAKFAST

Will you be in Washington, D.C. during the White House Correspondents’ Association Dinner? Please join us on Friday, April 25 from 8:00-10:00am for breakfast and a discussion on the business of news. Email futureofnews@stagwellglobal.com for additional details and to RSVP.

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By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking:

TARIFF STRESS GROWS

Americans continue to worry about tariffs, based on our new Harris Poll research with The Guardian.

• 72% of Americans say they are concerned about tariffs (compared with 61% in January).
• 66% believe the U.S. economy will take years to recover from the tariff wars.
• 89% of Democrats, 57% of Republicans and 69% of Independents worry tariffs will cause a recession.
• 59% believe the tariffs won’t last long (61% of Republicans, 60% of Democrats and 55% of independents).

NOT HIRING

A relatively low unemployment rate and lack of mobility means many employees are staying in their current jobs, according to our Harris Poll research with Bloomberg.

• 70% of Americans think it’s difficult to find a better job than their current one.
• 76% say employers have more leverage in the job market than employees do.
• Nearly half of Americans feel “stuck” (39%) or “falling behind” (8%) at work, while 53% say they’re moving ahead.

CRYPTO = LUXURY

High-net-worth Americans are more likely to own crypto than average Americans, according to our Harris Poll research with Grayscale Investments.

• 20% of Americans own cryptocurrency.
• 26% of high-net-worth Americans (with investible assets of $1 million or more) own crypto.
• Of high-net-worth Americans who own crypto, 42% say it is because a financial advisor recommended it.
• 36% are paying closer attention to Bitcoin and other crypto assets due to geopolitical tensions, inflation and a weakening U.S. dollar.

GEN Z DELAYS WORK FOR STREAMING

Many Gen Z employees are prioritizing streaming over work, based on a new report by the Harris Poll and Tubi.

• 84% of Gen Z employees watch TV or movies while working.
• 52% say they don’t want to return to the office because they’ll miss streaming during the workday.
• 53% say they’ve put off work to continue a show they’re watching.
• 48% of Gen Z have lied about their streaming habit to coworkers and bosses.
• 38% of Americans stream for three hours or more.

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By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking:

SLEEPLESS IN AMERICA

Most Americans lost an hour of sleep this past week, and many are struggling to find sleep quality overall, based on our Harris Poll research with Mattress Firm.

• 53% of Americans rate their sleep quality as fair or poor.
• Women (55%) are more prone to sleep quality issues than men (50%).
• 7 in 10 say some kind of noise helps them sleep, with favorites being nature sounds (45%) and white noise (22%).
• 26% travel with their own pillows for better sleep quality.
• When it comes to daylight saving time, 44% love the longer daylight and adjust easily.
• 40% say changing the time is outdated.
• 42% have had their sleep affected in some way by daylight saving time – women (46%) more than men (37%).

FEAR OF FLYING

Recent air travel incidents have Americans on edge, based on our Harris Poll survey with The Points Guy.

• 72% believe airline travel is safe overall.
• Yet 65% are more nervous about flying in light of the recent safety incidents.
• 51% always are nervous when flying, and 20% are “very nervous.”
• 36% admit their fear has led them to change their travel plans.
• 43% use distractions like music, movies, games or books to overcome their fears.
• 22% use medication to combat flying stress.
• 14% consume alcohol to cope – with men (17%) more likely than women (11%).

MONEY ON WOMEN’S MINDS

Women feel confident about managing their personal finances, yet money remains a top stressor, according to our HarrisX research with Laurel Road.

• 65% of women rank personal finances as a top source of stress and anxiety.
• 78% say concerns about the economy make them uneasy about staying on track with their financial goals, including retirement savings (36%), credit card debt repayment (30%) and salary (22%).
• 76% of Gen Z women and 58% of Millennials look to their parents for financial guidance.
• 30% of women use social media to learn about financial trends and practices.

CRYPTO CONFUSION

While Americans are familiar with cryptocurrencies, skepticism in the investment remains high, according to Harris Poll’s QuestBrand.

• 58% of U.S. adults say they are familiar with cryptocurrency.
• 1 in 4 are currently invested in or trading crypto.
• 58% consider crypto to be a fad.
• 45% say they know how crypto works.
• 46% think crypto will be a mainstream payment method in the future.

CEOs FEAR FOR THEIR JOBS OVER AI

With AI reshaping the business landscape, global CEOs are feeling the pressure to successfully adopt AI or risk losing their jobs, based on our Harris Poll research with Dataiku.

• 74% of global CEOs said they risk losing their jobs if they fail to deliver measurable AI-driven business gains within 24 months.
• 70% predict at least one of their peers will be ousted due to a failed AI strategy.
• 54% say their competitors have deployed a better AI strategy than their company.
• 63% say their boards demand measurable AI-driven results.
• As a result, 35% say many AI initiatives are designed more for optics than real business impact.

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By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking:

WORK FRIENDS = BETTER EMPLOYEES

Employees are happier, more productive and more likely to stay at a job when they have friends at work, based on our Harris Poll research with Express Employment Professionals.

• 97% of U.S. hiring managers agree there are benefits to employees forming friendships in the workplace.
• Improving employee and company productivity is the most common benefit (67%), followed by increasing morale (55%), strengthening company culture (51%), improving mental health (50%), reducing turnover (44%) and reducing burnout (40%).
• 76% of job seekers would stick with a company if they had friends at their workplace.
• 65% of employees have stayed at a job longer than they intended because of their friendships at a job.
• 59% say they couldn’t get through a workday without the friendships they’ve formed at work.
• 87% of companies use methods to encourage and help employees form friendships.

WE LOVE E-CHECKING OUT

Consumers globally rank shopping as the online activity that gives them the most joy, according to our Harris Poll research with Rokt.

• Global consumers say shopping gives them the most joy online (53%), followed by streaming content (47%) and social media (42%).
• 70% say they look forward to online shopping.
• 72% of Gen Z and Millennials say online shopping is a more enjoyable experience than shopping in physical stores.
• 51% of younger consumers say they dread going to a store to shop.

WHO SHOULD LEAD CONTENT MODERATION?

With the rise of AI-generated misinformation, Americans believe content moderation is the responsibility of social media platforms, not the government, according to our research by Stagwell’s NRG.  

• 38% of social media users say the platforms should prioritize protecting freedom of speech.
• Americans are split on what’s happening today: 36% say social media platforms are doing enough in their approach to content moderation, 32% say they are too lenient, and 31% say they are too strict.
• 39% say the government should be less involved in influencing how social media platforms moderate their content – versus 25% who say the government should be more involved.
• 44% think social media platforms should use fact-checking for content moderation.
• Only 12% of users say platforms should not use any forms of content moderation.

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By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking:

ANTI-DEI SHOPPING BACKLASH

A quarter of Americans are walking away from brands that are shifting with the current political landscape – including on DEI – based on Harris Poll research with The Guardian.

• 43% have shifted expenditures during the last few months to align with their morals.
• 24% have stopped shopping at their favorite stores because of their politics – increasing to 35% for Black Americans, 32% for Gen Z and 31% for Democrats.
• Overall, 45% of Democrats and 34% of Republicans say they have stopped shopping at companies that have opposing political views to their own.
• See also: Shoppers are avoiding certain brands over politics: poll

DEMAND FOR REMOTE JOBS

The demand for remote jobs is increasing alongside return-to-office mandates, according to our Harris Poll survey with Indeed.

• 42% of employees have applied for a job specifically because it was remote.
• Most work-from-home roles are in tech (34%), banking and finance (23%) and marketing (26%).
• Nearly 6 in 10 women ages 35 to 44 actively search for remote roles.
• At the same time, less than 9% of all job listings on Indeed offer remote working options.

SNACKING FOR STRESS RELIEF

Two thirds of consumers cannot go a day without having a snack – often as a way cope with stress – according to the Harris Poll and Mondelez State of Snacking Report.

• 91% eat at least one snack each day, with 63% munching two snacks and 31% consuming at least three daily.
• 66% couldn’t live without snacks.
• 62% prefer to eat many small meals throughout the day instead of a few large ones.
• 53% snack more today versus a year ago.
• Younger consumers tend to be the biggest snackers: 65% of Gen Z and Millennials snack more today than a year ago (versus 36% for Gen X and Boomers).

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By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking:

NOT A CHEAP DATE

60% of Americans see pressure on single people to have a date for Valentine’s Day, and those celebrating will spend an average of $188, according to our Harris Poll survey with NerdWallet.

• Gen Z plans to spend the most on the holiday at an average of $274, followed by Millennials at $197, Gen X at $144 and Boomers at $96 on average.
• Men (78%) are more likely to say the man should pay on the first date than women (68%).
• 65% of Americans believe that, if someone asked them out, they would expect that person to pay for the date.
• 57% of Americans agree that the person who makes more money should pay for dates more often than the person who makes less.
• 68% agree that couples should talk about their finances within six months of dating.

ONLINE TO IRL

While younger professionals have a reputation for supporting remote working, our new Harris Poll survey with Freeman shows that Gen Z wants to get back to the office.

• 91% of Gen Z workers want a balance between virtual and in-person opportunities.
• 89% agree that relationships built during in-person events are critical to building professional confidence.
• 86% say that attending in-person events is critical to career development.
• Other reasons for working in person include wanting to feel more comfortable expressing themselves and being with others in person (82%) and being able to interact with people more in the real world (79%).

REALITY OF RETIRMENT

American investors are concerned about being able to retire where they currently live, based on our Harris Poll survey with Nationwide.

• A third (32%) of investors don’t believe it makes financial sense to retire where they currently live, especially those in the Northeast (41%) and West (37%).
• 16% will be forced to relocate to a more affordable region due to the high cost of living in their area.
• 41% of non-retired investors expect to retire at 66 or later, with Northeasterners (47%) slightly more likely to share this view.
• Inflation concerns are highest in the Northeast and Midwest (36% each), followed by the South (34%) and West (29%).

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By: Ray Day

CONTACT:

Ray Day
ray.day@stagwellglobal.com 

We wanted to share our latest consumer and business insights, based on research from Stagwell. Among the highlights of our weekly consumer sentiment tracking:

SUPER BOWL FLU

22.6 million U.S. employees will miss work the day after Super Bowl LIX, up from the previous record of 18.8 million last year, according to our research from the Harris Poll and UKG.

• 14% of U.S. employees plan to miss at least some work on Monday.
• 28% say they’ll be less productive than usual.
• 46% of U.S. employees would feel more comfortable asking to take off the Monday after Super Bowl if they knew their manager was also taking the day off.
• 7% of U.S. employees say they’d be reprimanded by management if they asked to miss work on the Monday after the big game.
• 40% say they’ll be distracted by Super Bowl media coverage when they work the Monday after the game – up from 28% last year.
• See also: Humorous ads of course are in, but certain messaging isn’t wanted on Super Bowl night, a recent Harris Poll found

DEBT IS A DEALBREAKER

1 in 10 Americans wouldn’t date someone with credit card debt, based on our Harris Poll survey with NerdWallet.

• 10% of Americans say they would never date a person with credit card debt.
• Gen Z (15%) and Millennials (13%) are even more likely to say this than Gen X (7%) and Boomers (5%).
• 43% would break it off at because of $5,000 debt or more, and 20% say $20,000 or more is a dealbreaker.
• 67% wouldn’t continue to date someone who lied about how much debt they have.
• 85% say financial responsibility is an essential quality in a romantic partner.
• One exception: 77% would be okay with a partner having student loan debt.

ALL IN ON OPEN BANKING

Consumers and businesses are reaping the benefits from the rise of open banking – financial services that allow consumers to securely share their financial data with third-party providers – according to our Harris Poll report with Mastercard.

• 76% of consumers say they connect financial accounts directly to tools to conduct financial tasks.
• 58% share data for more personalized experiences with trusted organizations.
• 85% of businesses use open banking and are optimistic about its continued growth.
• 91% believe their firm’s use of open banking will grow over time.
• 92% agree that “open banking is essential for future-proofing my organization.”
• Benefits businesses report from open banking are improved profitability (64%) and a positive impact on revenue (63%).

MADE BY AI

AI-generated photos could replace traditional professional headshots, according to our Harris Poll survey with PhotoPacksAI.

• 43% of Americans lack professional headshots.
• 39% of Americans with headshots haven’t updated them in four or more years.
• 44% of Americans would consider using AI-enhanced photos.
• 55% of Millennials would consider AI headshots, followed by Gen X (48%), Gen Z (43%) and Boomers (31%).
• The primary reasons for considering AI-generated headshots are convenience (38%), high-quality results (34%), editing capabilities (33%) and cost savings (32%).

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