Originally released on

The Society of Presidential Pollsters Founder Will Discuss “American Government in the 21^st Century” Annual Poll Results

WASHINGTON D.C. – Sept. 7, 2022 – Stagwell (STGW) Chairman and CEO Mark Penn will be a featured speaker at The George Washington (GW) University’s “Reinvigorating Democracy” event next Wednesday, Sept. 14, 2022. The GW Graduate School of Political Management (GSPM) Society of Presidential Pollsters will reveal the results of the latest “American Government in the 21st Century” annual survey, that takes the pulse of the American people on a wide range of issues related to how elected officials and public institutions are serving them.

As the society’s founder, Penn will discuss his analysis in conversation with GSPM Founding Dean Christopher Arterton, followed by a question-and-answer session. The panel is part of the GSPM’s “Reinvigorating Democracy” one-day event on the future of politics from practitioners on the Hill.

The panel will take place 12:30-1:40 p.m. at the Milken Institute School of Public Health. Interested attendees can register here.

To hear more on the latest in political insights, please visit the “Harvard Harris Poll Debrief with Mark Penn and Bob Cusack” podcast, in which Penn and The Hill Editor-in-Chief Bob Cusack discuss the latest Harvard CAPS / Harris Poll (Harvard’s Center for American Political Studies and Harris Insights and Analytics), released monthly.

About Stagwell

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com. 

 Media Contact:
Sarah Arvizo
pr@stagwellglobal.com

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A Blueprint for Creating Equitable Communities

Colle McVoy

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The urgency to create equitable communities where all people thrive continues, but most solutions have been slow to bring change. Especially in Minneapolis, which has one of the largest racial wealth gaps in the nation. But a pioneering movement in the city is building a vibrant community that supports business development, celebrates culture and nurtures belonging so Black people can thrive. Hear how this unique approach, fueled by creative, corporate and civic partners, is expected to transform Minneapolis’ reputation while providing a powerful blueprint for change across the country.

The Future of Deaf Representation in Entertainment 

National Research Group

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The popularity of the film “CODA” sparked a new conversation about representation of the Deaf community in entertainment – authenticity on screen, inclusivity among writers, producers, and actors, and accessibility within the industry at large. Deaf West Theatre, the most prominent nonprofit organization focusing on Deaf-centered storytelling, has partnered with National Research Group, a global insights and strategy firm, to find out how those in the Deaf community really feel about the current state of representation and accessibility in entertainment. This session will highlight findings from an in-depth research study; feature video from a roundtable of prominent Deaf actors, directors, writers, and more; and provide insights on how to move forward to build a more inclusive industry.

Snoop, Martha, and the New Blend of Wine Consumers 

Observatory

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Wine has a reputation for needing a mature palate to fully appreciate. But why, with older millennials turning 40, is wine’s popularity continuing to decline? How does the wine industry compete with spirits, craft beer and hard seltzers to reach a diverse and younger (over 21) audience? By partnering with pop culture icons Snoop Dogg and Martha Stewart and leaning into trendier blends, 19 Crimes has reinvented the wine industry’s appeal to younger consumers. Snoop’s Cali Red achieved the number one single selling wine in pacesetter history and is bringing new consumers at an unparalleled rate. Join 19 Crimes, Observatory, and Snoop Dogg’s agent, Nick Adler, as they discuss how to attract new consumers despite radically changing consumers attitudes toward alcohol preferences.

Chief Digital Officers Transforming Health Care

YML

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Chief Digital Officers are responsible for increasing their team’s speed and agility, making an impact quickly, and shipping products more frequently. Does any of that scream health care to you? Well — maybe not historically, but this new crop of CDOs are changing the game. Hear from Rita Khan, CDO at Mayo Clinic, Prat Vemana, CDO at Kaiser Permanente, and Chris Waugh, Chief Innovation Officer at Sutter Health — all of whom are building the digital health experiences of more than 25M Americans. Interviewed by Ashish Toshniwal, Founder and CEO at YML, hear how these CDOs are shaping the future of patient-first experiences using cutting edge technology, design and product strategy.

72andSunny

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We’re in the midst of a ‘movement moment,’ a period of rapid change punctuated by incredible hardships and economic, social and political instability. All of this can take a serious toll on employee well-being and presents organizations with a host of challenges that have no easy solution. Join agency EDI Leaders as they discuss how they’ve responded to the crises we all face and how they’ve found ways to support employees through these polarizing times.

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The standard for professionalism has been dictated by a singular perspective for decades, so it’s no surprise that agencies and brands alike are struggling to evolve the corporate culture to suit a more diverse, inclusive workforce. Join us as we discuss where companies are falling short on their DEI promises and how we can rebuild the workplace of the future.

By

Yariv Drori,
Chief Strategy Officer, Multiview

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1. GETTING CONTROL OVER 1ST PARTY DATA. Collect only what you need and do it consensually, while keeping it secure and current. Strike direct relationships with quality publishers that have direct relationships with their readers. 
2. WEAN YOURSELF OFF THE THOUGHT DATA IS MORE IMPORTANT THAN PLACEMENT. And tighten your whitelist. Cheap scale is only for brands that have budgets to burn. It doesn’t matter how good your data is if you use it to buy an ad placement on an alarm clock app. 
3. NREMEMBER THAT AT THE END OF THE DAY IT IS MORE ABOUT WHAT YOU SAY, THAN WHERE YOU SAY IT OR TO WHOM.  No data or savvy media strategy can supplant the great creative ideas needed to fuel modern marketing.
   

Life after the third-party cookie may be different, perhaps less convenient, and perhaps more expensive – but the detritus it will clear from the marketing stack will be better for clients and for internet users.

By

Farid (Freddy) Dabaghi,
SVP, Media, MMI Agency

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Jared Randall,
Web Analytics, GALE  

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Originally released on

Marketers must embrace the art of political communications, financial discretion and deep insights into their consumers

By: Mark Penn. Published on June 09, 2022

The temperature isn’t the only thing heating up this summer. The next few months promise to be chock-full of potentially divisive issues for corporations as the midterm elections accelerate, the Supreme Court prepares opinions and Congress mobilizes on some of the most hotly contested issues of our age: the 2nd amendment, abortion rights, freedom of speech and more. In the private sector, Elon Musk is taking over Twitter (maybe?), forcing a new chapter in the free speech debate, and the enduring fallout from the Russia-Ukraine conflict promises to refocus how brands tackle geopolitical conflict.

In short, summer 2022 will be a pressure cooker for brands and politics—all happening against the backdrop of bitter partisanship with the two parties duking it out for legislative supremacy in the midterms. What does this mean for you? It means that one group or another is very likely to come knocking and asking you to take their side on these hot-button issues. Sometimes they will add an “or else” to the request. Often it will be an employee petition.

It is clear, especially if you offer a mass-market product, that how you respond may literally determine billions of dollars in revenue and reputation, with the potential to be far more important to the company than its entire marketing spend. While there are some notable exceptions, many times businesses that have forayed into politics have split their consumer bases, cost the company significant points in brand image and plopped them dead center in the middle of big controversies. So how best to navigate today’s environment?

Take a position–if it’s close to your business

First, the closer the issue is to what the company does, the more important it is for the company to take a position. For example, you would expect Boeing to take a position on new regulations that limit commercial airflights because of climate change. The farther removed from what the company does, and that company’s expertise, the more red lights should flash as it considers speaking out. Sometimes there is a safe middle ground. On abortion, for example, offering travel benefits for those seeking an abortion if they wind up in a heavily restricted state is probably a safe response to any abortion ruling because it puts all your employees on an equal footing.

Helping the planet, teaching kids how to read and assisting the community with healthcare are seen as consistent with good company values—as opposed to wading into the mix of the political issues that will be front and center in the midterm elections. Activities predicated on simply “doing good” will always work for almost any company. But that is no defense to employees who want the company to take a strong position on political issues that are more the arena of midterm debates than boardroom conversations.

Assemble a balanced team of consultants

My basic recommendation on how to handle these issues is to have a process in place that rigorously studies all the potential positions your brand can take on the issue. Use research to see what employees, consumers and shareholders think about the issue and your role in it. Assemble a team of a bipartisan consultants—a Democrat, a Republican and a financial communications expert are ideal—to study this and make joint, across-the-aisle recommendations. That is the key to gaining a fair understanding of the potential impact taking a position can have on a business and its stakeholders—both internal and external. In the art of politics, every word counts and often those in business may miss the nuances of political communications. At the same time, relying on experts from just one side of the aisle is a common mistake brands will make. Those consultants will tell you “It’s gonna be great”—and it will be, for the half of your consumer base they represent, while the other half might start throwing your products out of the window.

If you look at the Axios-Harris Poll 100 or the Edelman Trust Barometer—two of the leading indices for corporate reputation—both reported this year that direct involvement in political issues that weren’t explicitly related to a company’s core services proved to be risky business, dragging otherwise “friendly” brands into the din of political discourse. Many of those companies who jumped headlong into furious political debates faced serious setbacks in their ratings with consumers.

Be consistent in your values

What is clear is that consumers are looking for consistency in values. And looking under the hood of recent brand foibles on purpose, the stroke of death is rarely the voicing of an opinion, but that opinion being incongruous with a brand’s stated purpose, key demographics or product alignment. As John Gerzema, co-chair of the Harris Poll, said, “Disney’s about-face shows the reputational hit that comes when the public perceives you as being calculating rather than clear in what you believe in and stand for.” Brands including Nike and Patagonia are clear and consistent in their views and those views have become a core element of their product offerings; this is quite different from the rushed, scattershot positions some CEOs have rushed to put out each time a new issue arises.

It’ll take attunement to the art of political communications, financial discretion and deep insights into your consumers and how they relate to your brand’s stated values to navigate what promises to be a minefield of political pitfalls this summer.

By

Assembly on July 12, 2022

Our 2022 report takes a magnifying glass to global luxury brand engagement in China, delivering four key consumer and market trends at the intersection of technology, culture, and brand experience.

Hot off the press – Assembly is back with its much-anticipated global luxury brand reports. In 2022, we release a first-of-its kind-installment, focused on the market quickly becoming the most critical for luxury brands worldwide: China.

Download your copy of: LUXE IN CHINA – New Horizons for Luxury Brands

In 2020, it was reported that by the year 2025, China will contribute to half of all luxury goods purchases worldwide. Two years later and that trajectory is very much on track, as experts expect China to take its place as the world’s largest luxury personal goods market within the next three years.

Not only are the trends we see in this market relevant to the brands seeking to win the hearts and minds of Chinese consumers – but they also point towards luxury’s future place in the lifestyles of up-and-coming generations around the world.  Where China leads in technological advances and innovation and bold, new experiences, others often follow.

In the 2022 report, we look at four key defining trends, with insight and examples of successful implementation and transformation done by global brands in the Chinese market:

Emerging Media Formats

Our Future in the Metaverse 

The Evolution of Offline Immersive Experiences 

New Consumer Engagement Beyond Brand 

Get your copy today.

We also look at media investment trends across key luxury categories, as a signal of the continued digitalization of luxe brand experiences.

While challenging economic conditions and the continued effects of COVID are felt by all, luxury brands are creating vibrant, truly culture-defining moments to create closer connections with luxe consumers.

By

Brad Simms
CEO, GALE
This piece originally appeared in Campaign.

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By

Geoff Edwards,
Executive Creative Director, GALE 

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