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Larry joins leadership team alongside chair John Boiler and chief financial officer John Pyne

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Recognition for 72andSunny, Anomaly, Assembly, Doner, and YML ties Stagwell with holding company giants for recognition in the annual list of best advertising agencies worldwide

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Stagwell agencies 72andSunny, Anomaly, Doner, Forsman & Bodenfors, Assembly, and newly-launched Stagwell Media Network received “best of the best” honors for innovative, effective and creative work in global tally, including Most Awarded Campaigns, Top Brands for Creative and Top Networks for Creative

NEW YORK, Dec. 8, 2021 /PRNewswire/ — Stagwell, the challenger company transforming marketing, today announced that the World Advertising Research Center (WARC) has recognized five agency partners and the Stagwell Media Network as leaders in creative and effective campaigns and media strategies that drive sustained success on behalf of global brands. WARC celebrates the world’s most awarded campaigns, networks and agencies, benchmarking the excellence of creatives around the globe. The work honored by WARC in the Creative 100 and Effective 100 awards represents compelling, innovative consumer campaigns and experiences that are defining the next generation of marketing.

The WARC Creative 100 is determined by tallying recognitions at global and regional creative awards shows, including the Cannes Lions International Festival of Creativity, Clio Awards, and London International Awards (LIA). Similarly, the WARC Effective 100 takes into consideration recognitions from Effies, IPA Effectiveness Awards, Jay Chiat Awards, and others.

Stagwell agencies 72andSunny, Anomaly, Assembly, Doner, and Forsman & Bodenfors all received recognitions on this year’s rankings, as well as Stagwell’s newly-launched Stagwell Media Network. Full highlights from this year’s WARC Creative 100 include:

• Forsman & Bodenfors: Ranked #3 in Top 30 Campaigns (Creative 100) with Volvo E.V.A. Initiative
• Forsman & Bodenfors’ cutting-edge campaign, “Equal Vehicles for All Initiative” (E.V.A.) for Volvo, was celebrated as a Top 30 Campaign (Creative 100). The E.V.A. Initiative shared 40 years of research via an integrated campaign to raise awareness of gender inequities in crash tests. The global campaign drove unmatched engagement, with over 290 million social media impressions and led to over 40,000 downloads of its database. The E.V.A. Initiative has also received awards from the Cannes Lion Festival of Creativity, CLIO, Eurobest, and SABRE.
• Stagwell Media Network: Ranked #45 in Top 50 Networks (Effective 100). Stagwell Media Network – launched in August 2021 – combines leading omnichannel expertise for global B2B and B2C solutions from several leading media agencies, including Assembly (formerly Assembly and ForwardPMX), MMI Agency, Media Kitchen, and Grason, creative consultancy GALE, B2B specialist Multiview, multilingual content agency Locaria and travel and media experts Ink.
• Anomaly: Ranked #13 in Top 50 Creative Agency (Effective 100) and #28 in Top 50 Networks (Effective 100). 
• Assembly: Ranked #33 in the Top 50 Media Agencies list (Effective 100). 
• 72andSunny: Ranked #29 in Top 30 Campaigns with Swipe Night, #29 in Creative Networks (Creative 100), #31 in Top Network in the Media (Media 100), and #48 in Top 50 Networks (Effective 100). 
• 72andSunny’s extraordinary work for Tinder’s Swipe Night was recognized in Most Awarded Campaigns (Creative 100). Swipe Night, the network’s most awarded creative client work for 2021, has been widely celebrated as a standout of digital content and entertainment, transforming the way consumers date. The campaign has also been recognized at the Cannes Lion Festival of Creativity, Clio, Effies and the Daytime Emmy Awards, among others.  
• Doner: Ranked #46 in Top 50 Networks (Effective 100). 

“Our agencies’ recognitions from WARC demonstrate Stagwell’s unlimited potential to drive results and recognition for the world’s leading brands,” said Mark Penn, Chairman and CEO, Stagwell Global. “WARC’s decision to honor Stagwell Media Network – one of our first and largest initiatives as the newly combined Stagwell Inc.– highlights the power of our integrated approach to client solutions, which is driven by cutting edge creative and digital solutions.”

For more information on Stagwell Global and our award-winning work, please visit stagwellglobal.com.

About Stagwell Inc.

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

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Beth Sidhu

Global network appoints Jon Schaaf, Shannon Pruitt, and Rick Acampora to deliver an evolved future-facing strategy that drives innovation, scale, efficiencies, and differentiation across clients and partners.

NEW YORK, Dec. 8, 2021 /PRNewswire/ — Stagwell Media Network, part of Stagwell (NASDAQ: STGW) Inc, today announced expanded leadership to further evolve the agency’s investment profile, with a focus on partnerships, innovation, investment models, and accountability to help clients navigate changes in the media landscape and fuel market-leading growth. 

Noted appointments include:

• Jon Schaaf, Global Chief Investment Officer: With over 20+ years of experience at major holding companies (including Omnicom, Publicis, and GroupM), Jon has expertly led the development of omnichannel investment strategies for some of the world’s largest advertisers, as well as created cutting edge partnerships with the global publisher community. Jon will lead the creation and management of the investment group, overseeing strategy and activation across Stagwell Media Network clients globally.
• Shannon Pruitt, Global Chief Content Officer: Shannon is a 20+ year industry leader with deep agency, publisher, and brand-side experience. Having been in former roles at Dentsu’s The Story Lab, Carat, Warner Brothers, as well as CMO of The Honest Company, she has helped some of the world’s leading companies connect with consumers in ever-and-rapidly changing economic, cultural, and media environments. In this new role, Shannon is responsible for developing innovative content, media, and publisher relationships that deliver integrated experiences across the network for Stagwell Media Network clients to drive measurable value and business outcomes.
• Rick Acampora, Global Chief Client Officer: With experience across a plethora of agencies and brands, including GroupM, MEC/Wavemaker, UM, and Publicis, Rick has built, maintained, and applied the practice of client leadership for some of the world’s most recognizable brands. Rick led the product unification and transformation for the merger of MEC and Maxus to form Wavemaker and ensured expansion for both their clients and the agency resulting in the two most significant growth years in MEC/Wavemaker’s history. At Stagwell Media Network, Rick will collaborate across the client and agency teams to create indispensable partnerships that drive innovation and results while also enabling our people to continuously progress as leaders.

“This team has invaluable experience in creatively developing and activating forward-thinking strategies and partnerships that deliver meaningful growth for businesses,” said James Townsend, Global CEO of Stagwell Media Network. “Together, and with the expansive Stagwell community, they will collaborate with publishers and media partners to construct opportunities that our agencies can uniquely bring to our clients.” 

Stagwell Media Network is home to more than 2,500 experts with an expansive global footprint across 40 offices in 20 countries, managing close to $5 billion in media. The network creates an exciting environment for a new era of marketing talent, bringing together world-class omnichannel media, analytics, technology, and consulting expertise.

“The formation of the Stagwell Media Network was an intentional and proactive approach to ensuring we enable collaboration that helps deliver on our vision of being the challenger brand offering an alternative to the status quo,” said Stagwell’s president Jay Leveton. “Our continued investment in this team and community underscores the importance of how we intend to create new opportunities for our clients, partners, and the market.”

Additional leadership and organizational details will be announced in the coming weeks. These investments will drive increased collaboration across the entire media and creative portfolio in Stagwell. 

About Stagwell Media Network

Stagwell Media Network is a group of leading multichannel agencies including Assembly, MMI Agency, Media Kitchen, and Grason, creative consultancy GALE, B2B specialist Multiview, transcreation agency Locaria, and travel and media experts Ink. The network offers marketers a more dynamic partner for global B2B and B2C solutions spanning data, technology, media, and creativity aimed at accelerating business growth for brands worldwide. 

About Stagwell Inc.

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

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FEATURING

NEW YORK, Dec. 6, 2021 /PRNewswire/ — (NASDAQ: STGW) – Stagwell Inc., the challenger network built to transform marketing, today announced several senior appointments that will help position the Company for accelerated global growth and talent acquisition as it enters 2022.

Key Appointments Include:

• Robyn Freye has been named SVP, Chief Growth Officer, North America to lead strategic growth initiatives for the North America market and build a robust client growth strategy across network. At Stagwell, Freye has been instrumental in attracting key client engagements to the global roster, including Google, Uber and Expedia. Freye held prior roles at The Burnett Collective, where she served as a VP focused on agency search and review, global consolidation, and operational enhancement for multinational brands; and at R/GA as Vice President and Managing Director, overseeing growth marketing efforts and key multinational accounts for multiple U.S. offices.
• Alexis Williams has been named SVP, Chief Brand Officer, North America and will lead brand marketing efforts collaborating with Stagwell’s global and growth teams. Williams was instrumental in the development of Stagwell Inc.’s brand amid the combination of MDC Partners Inc. and Stagwell Marketing Group LLC. and serves as an advisor to key network communications clients.  Prior to her tenure at Stagwell, Williams held several executive roles at Politico overseeing marketing communications and the erection of Politico’s strategic events division, and served as the Global Head of Women Rule, a membership program that convenes women in positions of leadership quarterly for idea-sharing, networking, and more.
• Nate Napier has been named SVP, Global Solutions, responsible for building integrated teams and working models that harness the collective marketing expertise of Stagwell’s portfolio agencies in service of connected, scalable solutions for global clients.  During his tenure at Stagwell, Napier has been key to the creation of a central client relationship management team that serves key global accounts. Prior to joining Stagwell, Napier spent his career on the client-side leading integrated brand building and implementing modern agile marketing strategies for several Fortune 100 organizations including Intuit and Procter & Gamble.
• Amy Mayurnik has been tapped for the role of SVP, Global Recruitment, where she will lead and expand the network’s central recruitment team in support of the growth underway across Stagwell’s portfolio of companies. One of Stagwell’s longest-serving employees with over a decade of experience in the network, Mayurnik has been instrumental in developing a global talent pipeline of over 250,000 leading creative, digital and technology-focused experts. Joining Mayurnik on the team – and doubling the size of Stagwell’s central recruitment arm — are Shane McEwen, Mariana Bustamante, and Doris Jones, with additional hires planned throughout 2022. Prior to Stagwell, Mayurnik was employed at Deloitte.

“We have high hopes for Stagwell in 2022 and are making incredible progress in assembling the right team of collaborative leaders to bring our vision for transformative marketing to life,” said Chairman and CEO Mark Penn. “Each of these employees has demonstrated exceptional judgement, agility in the face of disruption, and a commitment to Stagwell’s collaborative approach to global services.”

In addition to hiring over 1,000 employees across its portfolio in recent months, Stagwell has made several key appointments since its launch in August 2021 to round out the Company’s roster of executive leadership. In addition to the aforementioned talent, Stagwell has hired Stephanie Howley as Chief People Officer; tapped former Harris Poll executive Merrill Raman to lead technology and IT across Stagwell as Chief Technology Officer; and promoted Randy Duax to the role of Managing Director, Asia-Pacific to further accommodate the network’s rapid global expansion.  

About Stagwell Inc.

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

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CONTACT

Beth Sidhu

FEATURING

NEW YORK, Oct. 27, 2021 /PRNewswire/ — Stagwell today announced that two of its agencies, Anomaly and 72andSunny, were recognized at The Association of National Advertisers (ANA) 2021 Multicultural Excellence Awards.

Anomaly and 72andSunnny combined for six total wins across an array of multicultural marketing categories including: Asian, Demonstrated Growth, LGBTQ+ (Lesbian, Gay, Bisexual & Transgender), Print, Small Budget and Socially Responsible, where Anomaly capped off a highly decorated evening with a Grand Prize win for its ‘When We all Vote’ campaign in partnership with Vote Loud. With four total wins, Anomaly was the recipient of more awards than any other agency at the event. 72andSunny received two wins for “Football is For Everyone” winning in both the LGTBQ+ and Small Budget categories.

Additional client partners recognized include National Football League, Netflix, Can-Am On-Road and Don Julio.

Winning campaigns include:

• When We All Vote – A component of Michelle Obama’s When We All Vote initiative, this campaign from Anomaly was a rally cry to engage and challenge Gen Z to prepare to vote ahead of the 2020 Election season. It is the Grand Prize winner in the Socially Responsible category.
• Football is For Everyone – 72andSunny teamed up its long-term client partner the NFL to show support for Carl Nassib, the first active NFL player to come out as openly gay, and plant a flag for what they believe: football is for everyone. The team created a powerful film in partnership with LGBTQ support organization The Trevor Project, driving donations to the non-profit.
• Don Julio Cinco de Mayo – Anomaly worked with Don Julio to encourage consumers to support their favorite local establishments, as well introduce a fund in honor of the brands’ founder that will commit $1 million in aid over the next four years to charities supporting Mexican bartenders and restaurant workers.
• Welcome to Our World – Effort between Anomaly and Netflix to celebrate the various AAPI entertainers and creators who have bolstered Netflix’s expansive global content offering and spotlight contributions of AAPI talent to the entertainment industry.
• Can-Am On-Road Women’s Mentorship Program – Anomaly and Can-Am teamed up to launch a program designed to help overcome the barriers that prevent women from experiencing the power of motorcycle riding through inclusivity and education.

The ANA Multicultural Excellence Awards program showcases best-in-class examples of multicultural marketing — work that features powerful cultural insights that ultimately helps brands to effectively connect with diverse consumers.

For more information on Stagwell, please visit www.stagwellglobal.com

ABOUT STAGWELL

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

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Breakthrough digital experiences and omnichannel campaigns from 72andSunny, Anomaly, Assembly and Doner lead 2021 roster recognized as most effective in marketing

NEW YORK, Oct. 6, 2021 /PRNewswire/ — (NASDAQ: STGW) Stagwell announced today that several of its network agencies received recognition at the 2021 Effie U.S. Summit and Awards for exceptional work in producing some of the year’s most effective marketing efforts on behalf of top brands such as Match Group, Diageo, and Peacock.

In total, Stagwell agencies earned 5 Gold, 3 Silver, and 4 Bronze awards for campaigns that represent the best-in-class in digital brand experiences, media innovations, sustained product success, multicultural products, and brand integration and entertainment partnerships, among other categories. Winning agencies include 72andSunny, Anomaly, Assembly and Doner with client partners Tinder/Match Group, Crown Royal/Diageo, Allegheny Health Network, and more.

“A simple equation powers results at Stagwell: creative + connected = effective,” said Mark Penn, Chairman and CEO, Stagwell. “It’s an honor to see the unmistakable impact Stagwell’s agencies have had on their clients’ businesses celebrated by the Effies, the industry’s banner-holder for marketing effectiveness.”

Award highlights include: 

• Three GOLD Effies for 72andSunny, including two for Tinder’s breakthrough marketing effort, “Swipe Night,” a feat of digital content and entertainment that has transformed the way modern consumers date. A highly decorated campaign, “Swipe Night” was the recipient of a Cannes Lions Entertainment Grand Prix, and has won accolades across other top industry award shows including the Clio Awards, D&AD, the One Show, Webby Awards, Adweek competitions and more. The work was also Emmy nominated. 72andSunny also received a BRONZE Effie.
• Two GOLD Effies for Anomaly and client partners Crown Royal and Ski-Doo for campaigns that demonstrate the agency’s unyielding focus on solving business challenges with any, and every, form of creativity. Together with two SILVER and BRONZE Effies, the agency was awarded across a breadth of categories, from brand creation and business transformation to multicultural products and digital and media innovation.
• A SILVER Effie for Doner’s “The Vitals: Real-Life Heroes of 2020” created in partnership with Allegheny Health Network and Marvel. The agency honored the courage of the nurses on the frontlines of modern healthcare through stories brought to life in a Marvel comic book, social, digital content, and experiential elements.
• A BRONZE Effie for Sustained Success for Doner, Assembly, and The Underground’s campaign for Allegheny Health Network, #LivingProof. Flexing the combined creative, media and production heft of the three units, Doner transformed into a newsroom, seamlessly sharing compelling, real outcomes that were captured one day and cast live the next across TV, radio, social, digital and out-of-home. In six years, this campaign has garnered seven Effie Awards in all.

The Effies annually honors the most effective marketing campaigns in the world, spotlighting ideas that work and drive value for modern brands. To date, Stagwell agencies have collectively earned over 130 Effie Awards.

About Stagwell Inc.

Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 24+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients.

For more information, visit www.stagwellglobal.com

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Annual awards ceremony hosted by the 4A’s, the industry’s leading trade association, recognizes excellence in marketing strategy

NEW YORK, Sept. 22, 2021 /PRNewswire/ — (NASDAQ:STGW): Stagwell today announced three of its agencies, Anomaly, Colle McVoy, and 10 Thousand Design, received recognition at the 2021 Jay Chiat Awards, an annual celebration of the best strategic thinking in marketing, media and advertising around the world. The awarded campaigns include work for MELĒ Skincare, Obie, and Houston White, and illustrate the transformative value for clients and consumers when marketing strategy blends purposeful creative with keen consumer insights.

“Our network knows that a smart strategic insight can be the differentiator between bottom-of-the-barrel creative work and the kind of transformative marketing that moves culture — and the consumer,” said Mark Penn, Chairman and CEO, Stagwell. “I am proud that every one of this year’s winners takes that spirit of innovation and brings it to bear against real-world issues.”

Anomaly received three awards at this year’s ceremony, including:

Gold Award for National Strategy and a Bronze Award for Product/Service Creation Strategy for its campaign “A Scientific Breakthrough: The Science of Melanin-rich Skin,” created in partnership with MELĒ Skincare, a Unilever brand. Recognizing that while skincare marketing has evolved to include diverse figures, the products themselves have not, the team partnered with Unilever to create MELE, a new skincare brand designed to fill the void of products designed for darker shades of skin. Within 6 months of launch, 5 of 7 MELĒ Skincare products received competitive awards from major publications, and all available products received above 4.6 stars and over 1000 positive customer reviews.

Silver Award for Healthcare Strategy awarded for Anomaly’s partnership with BabyMed founder Dr. Amos Grunebaum to conceive and create Obie, a first-of-its kind fertility and pregnancy app that helps couples identify barriers to pregnancy and manage their fertility journeys. Anomaly led product positioning, development of the business model, and brand strategy, design, and identity. Anomaly collaborated with YML, another agency in the Stagwell network, to build the digital product.

Additionally, Minneapolis-based creative agency Colle McVoy and design firm 10 Thousand Design shared an honorable mention in the Product/Service Creation Strategy category for their work with Houston White, which unifies the entrepreneur’s community hub, retail space, and apparel and accessories businesses under one brand, “Houston White Men’s Room.” The agencies’ expertise and insights helped bolster the brand and design work, delivering a final identity that positions HWMR for national growth.

The Jay Chiat awards are hosted annually by the 4A’s, the advertising industry’s foremost trade association. Anomaly and Colle McVoy have both won the award in previous years.

Last month, MDC Partners Inc. and Stagwell Marketing Group LLC combined to form Stagwell, the challenger holding company built to transform marketing.

About Stagwell Inc.
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 24+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients