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Beth Sidhu

FEATURING

NEW YORK, Oct. 27, 2021 /PRNewswire/ — Stagwell today announced that two of its agencies, Anomaly and 72andSunny, were recognized at The Association of National Advertisers (ANA) 2021 Multicultural Excellence Awards.

Anomaly and 72andSunnny combined for six total wins across an array of multicultural marketing categories including: Asian, Demonstrated Growth, LGBTQ+ (Lesbian, Gay, Bisexual & Transgender), Print, Small Budget and Socially Responsible, where Anomaly capped off a highly decorated evening with a Grand Prize win for its ‘When We all Vote’ campaign in partnership with Vote Loud. With four total wins, Anomaly was the recipient of more awards than any other agency at the event. 72andSunny received two wins for “Football is For Everyone” winning in both the LGTBQ+ and Small Budget categories.

Additional client partners recognized include National Football League, Netflix, Can-Am On-Road and Don Julio.

“ANA Multicultural Excellence Awards spotlight the agencies raising the standard of work for multicultural marketing across the advertising industry. These accolades are a testament to Stagwell’s core belief that the marriage of data-driven insights and eye-catching, authentic creative leads to effective marketing outcomes.”

Mark Penn

Chairman & CEO

Winning campaigns include:

  • When We All Vote – A component of Michelle Obama’s When We All Vote initiative, this campaign from Anomaly was a rally cry to engage and challenge Gen Z to prepare to vote ahead of the 2020 Election season. It is the Grand Prize winner in the Socially Responsible category.
  • Football is For Everyone – 72andSunny teamed up its long-term client partner the NFL to show support for Carl Nassib, the first active NFL player to come out as openly gay, and plant a flag for what they believe: football is for everyone. The team created a powerful film in partnership with LGBTQ support organization The Trevor Project, driving donations to the non-profit.
  • Don Julio Cinco de Mayo – Anomaly worked with Don Julio to encourage consumers to support their favorite local establishments, as well introduce a fund in honor of the brands’ founder that will commit $1 million in aid over the next four years to charities supporting Mexican bartenders and restaurant workers.
  • Welcome to Our World – Effort between Anomaly and Netflix to celebrate the various AAPI entertainers and creators who have bolstered Netflix’s expansive global content offering and spotlight contributions of AAPI talent to the entertainment industry.
  • Can-Am On-Road Women’s Mentorship Program – Anomaly and Can-Am teamed up to launch a program designed to help overcome the barriers that prevent women from experiencing the power of motorcycle riding through inclusivity and education.

The ANA Multicultural Excellence Awards program showcases best-in-class examples of multicultural marketing — work that features powerful cultural insights that ultimately helps brands to effectively connect with diverse consumers.

For more information on Stagwell, please visit www.stagwellglobal.com

ABOUT STAGWELL

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

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Breakthrough digital experiences and omnichannel campaigns from 72andSunny, Anomaly, Assembly and Doner lead 2021 roster recognized as most effective in marketing

NEW YORK, Oct. 6, 2021 /PRNewswire/ — (NASDAQ: STGW) Stagwell announced today that several of its network agencies received recognition at the 2021 Effie U.S. Summit and Awards for exceptional work in producing some of the year’s most effective marketing efforts on behalf of top brands such as Match Group, Diageo, and Peacock.

In total, Stagwell agencies earned 5 Gold, 3 Silver, and 4 Bronze awards for campaigns that represent the best-in-class in digital brand experiences, media innovations, sustained product success, multicultural products, and brand integration and entertainment partnerships, among other categories. Winning agencies include 72andSunny, Anomaly, Assembly and Doner with client partners Tinder/Match Group, Crown Royal/Diageo, Allegheny Health Network, and more.

“A simple equation powers results at Stagwell: creative + connected = effective,” said Mark Penn, Chairman and CEO, Stagwell. “It’s an honor to see the unmistakable impact Stagwell’s agencies have had on their clients’ businesses celebrated by the Effies, the industry’s banner-holder for marketing effectiveness.”

Award highlights include: 

  • Three GOLD Effies for 72andSunny, including two for Tinder’s breakthrough marketing effort, “Swipe Night,” a feat of digital content and entertainment that has transformed the way modern consumers date. A highly decorated campaign, “Swipe Night” was the recipient of a Cannes Lions Entertainment Grand Prix, and has won accolades across other top industry award shows including the Clio Awards, D&AD, the One Show, Webby Awards, Adweek competitions and more. The work was also Emmy nominated. 72andSunny also received a BRONZE Effie.
  • Two GOLD Effies for Anomaly and client partners Crown Royal and Ski-Doo for campaigns that demonstrate the agency’s unyielding focus on solving business challenges with any, and every, form of creativity. Together with two SILVER and BRONZE Effies, the agency was awarded across a breadth of categories, from brand creation and business transformation to multicultural products and digital and media innovation.
  • A SILVER Effie for Doner’s “The Vitals: Real-Life Heroes of 2020” created in partnership with Allegheny Health Network and Marvel. The agency honored the courage of the nurses on the frontlines of modern healthcare through stories brought to life in a Marvel comic book, social, digital content, and experiential elements.
  • A BRONZE Effie for Sustained Success for Doner, Assembly, and The Underground’s campaign for Allegheny Health Network, #LivingProof. Flexing the combined creative, media and production heft of the three units, Doner transformed into a newsroom, seamlessly sharing compelling, real outcomes that were captured one day and cast live the next across TV, radio, social, digital and out-of-home. In six years, this campaign has garnered seven Effie Awards in all.

The Effies annually honors the most effective marketing campaigns in the world, spotlighting ideas that work and drive value for modern brands. To date, Stagwell agencies have collectively earned over 130 Effie Awards.

About Stagwell Inc.

Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 24+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients.

For more information, visit www.stagwellglobal.com

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Annual awards ceremony hosted by the 4A’s, the industry’s leading trade association, recognizes excellence in marketing strategy

NEW YORK, Sept. 22, 2021 /PRNewswire/ — (NASDAQ:STGW): Stagwell today announced three of its agencies, Anomaly, Colle McVoy, and 10 Thousand Design, received recognition at the 2021 Jay Chiat Awards, an annual celebration of the best strategic thinking in marketing, media and advertising around the world. The awarded campaigns include work for MELĒ Skincare, Obie, and Houston White, and illustrate the transformative value for clients and consumers when marketing strategy blends purposeful creative with keen consumer insights.

“Our network knows that a smart strategic insight can be the differentiator between bottom-of-the-barrel creative work and the kind of transformative marketing that moves culture — and the consumer,” said Mark Penn, Chairman and CEO, Stagwell. “I am proud that every one of this year’s winners takes that spirit of innovation and brings it to bear against real-world issues.”

Anomaly received three awards at this year’s ceremony, including:

Gold Award for National Strategy and a Bronze Award for Product/Service Creation Strategy for its campaign “A Scientific Breakthrough: The Science of Melanin-rich Skin,” created in partnership with MELĒ Skincare, a Unilever brand. Recognizing that while skincare marketing has evolved to include diverse figures, the products themselves have not, the team partnered with Unilever to create MELE, a new skincare brand designed to fill the void of products designed for darker shades of skin. Within 6 months of launch, 5 of 7 MELĒ Skincare products received competitive awards from major publications, and all available products received above 4.6 stars and over 1000 positive customer reviews.

Silver Award for Healthcare Strategy awarded for Anomaly’s partnership with BabyMed founder Dr. Amos Grunebaum to conceive and create Obie, a first-of-its kind fertility and pregnancy app that helps couples identify barriers to pregnancy and manage their fertility journeys. Anomaly led product positioning, development of the business model, and brand strategy, design, and identity. Anomaly collaborated with YML, another agency in the Stagwell network, to build the digital product.

Additionally, Minneapolis-based creative agency Colle McVoy and design firm 10 Thousand Design shared an honorable mention in the Product/Service Creation Strategy category for their work with Houston White, which unifies the entrepreneur’s community hub, retail space, and apparel and accessories businesses under one brand, “Houston White Men’s Room.” The agencies’ expertise and insights helped bolster the brand and design work, delivering a final identity that positions HWMR for national growth.

The Jay Chiat awards are hosted annually by the 4A’s, the advertising industry’s foremost trade association. Anomaly and Colle McVoy have both won the award in previous years.

Last month, MDC Partners Inc. and Stagwell Marketing Group LLC combined to form Stagwell, the challenger holding company built to transform marketing.

About Stagwell Inc.
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 24+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients

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Beth Sidhu

FEATURING

BCW Global veteran to foster a culture of collaboration and lead people operations, with focus on diversity and inclusion

NEW YORK, Aug. 3, 2021 /PRNewswire/ — (NASDAQ: STGW)  Stagwell Inc (“Stagwell” or “The Company”) today announced the appointment of Stephanie Howley as Chief People Officer, reporting to Chairman and Chief Executive Officer Mark Penn. Howley – a 20-year veteran of human resources and people operations – will focus on creating programs and infrastructure to provide Stagwell’s global network of talent with unparalleled career exploration and development opportunities.

The appointment comes on the heels of the combination of the former Stagwell Group with MDC Partners, which formed Stagwell Inc., a top ten global marketing company.

“Stagwell’s equation for success is built on a simple understanding: world class talent paired with cutting-edge technology drives better results for the modern marketer,” said Stagwell Chairman and CEO Mark Penn. “You can’t cut your way to greatness; by doubling down on our investment in our talent and the culture across the organization, we’re building a greater runway to client success and growth for the new company. Stephanie’s deep expertise will be crucial as we embark on this new journey.”

“Stagwell is fortunate to have an exciting blend of award-winning creatives and best-in-class technologists who, together, can transform marketing for our clients,” added Howley. “I look forward to supporting our agency partners and, in particular, our diversity and inclusion efforts as we drive performance through collaboration in an environment where each individual agency culture can thrive.”

Howley boasts over 20 years of experience leading people operations and strategy as Executive Vice President, Managing Director, People Team, North America for WPP’s BCW Global, which was named Global Agency of the Year by Provoke Media at the 2020 Sabre Awards. In that capacity, she led the successful integration of people operations in North America during the merger of Burson-Marsteller and Cohn & Wolfe. Prior to that, she served as EVP, Human Resources for Cohn & Wolfe Group, a tenure during which the agency was consistently listed as a “Best Place to Work” by The Holmes Report, PRWeek, Crain’s NY, Ad Age, and PRNews. Howley was the first human resources professional to win PR Week’s 40 under 40 in 2012.. She also previously served on the Board of the LAGRANT Foundation, whose mission is to increase diversity in the advertising, marketing and public relations industries. Her experience will support Stagwell’s network of agencies as they bring together both the art and science of marketing to drive results for clients.

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Lorem Ipsum

Chairman & CEO

Howley rounds out an expanded Human Resources and Talent Development team based out of Stagwell’s global campus in New York, including Director, Human Resources Stephanie Kwok, and Human Resources Generalist Alexa Munoz.

For more information on Stagwell, please visit www.stagwellglobal.com

About Stagwell. Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 10,000+ specialists in 30+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.

Contact:

Beth Sidhu
beth@stagwellglobal.com
(202) 423-4414

SOURCE: Stagwell Inc.

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The clouds are lifting over 72andSunny and things are looking a whole lot brighter. Only three years ago, the shop laid off five percent of its staff following the loss of one of its biggest clients, MillerCoors, and winding down its business with Unilever’s Axe, General Mills, and Johnnie Walker. But today, the MDC Partners agency is turning out the kind of head-turning creative that put it on the map in the first place, drawing 14 account wins from the likes of Etsy, Grubhub, Indeed, and United. Overall, the shop saw 16% organic revenue growth in 2020.

That’s in part thanks to Evin Shutt, the MDC shop’s very first employee, who was elevated to Global CEO, and Matt Murphy and Carlo Cavallone, who were elevated in December of 2020 to chief creative officer roles. The pair also became a part of 72andSunny’s newly formed Creative Leadership Council, a restructuring of its creative department, comprised of creative leaders across its offices around the globe.

“Whether you’ve been here for four months or 14 years, the defining characteristic has always been creativity,” Shutt says. “Even when we announced Carlo and Murphy’s promotions it was along with the Creative Leadership Council, which is about democratizing creative leadership across the company to make sure that we have a diversity of voices represented.”

Whether you’ve been here for four months or 14 years, the defining characteristic has always been creativity

Evin Schutt

CEO, 72andSunny

Last year the agency received critical acclaim, including 4 Emmys, for its film for the National Football League that aired immediately before the Super Bowl kickoff.

“The Next 100” started with a teenager performing a kick return across the country alongside 32 of his friends. The kid comes across NFL stars and legends on his journey urging him to “take it to the house”—and he does, running onto the actual Big Game playing field.

In the 2021 Super Bowl, the agency created an inspiring pregame moment by having a hologram of Vince Lombardi, iconic coach and social justice ally, deliver a speech about resiliency and unification. The project used AI to replicate Lombardi’s voice and the speech used words inspired from some of his actual speeches.

Other creative highlights for 2020 included a national campaign reuniting Carl’s Jr. and Hardee’s and an emotional Super Bowl ad for Indeed. 72andSunny whipped up a sex-themed cookbook for Trojan aimed at couples during quarantine, an Adobe Stock film festival, and Etsy’s first ever brand campaign with a touching series of spots featuring diverse stories. And although it had a recent stumble with the loss of the Truth Initiative, 72andSunny isn’t planning on looking back.

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“YML is the agency built for transformation in the year everything changed.” That’s a line from the agency’s Ad Age A-List submission and we couldn’t have said it better.

During 2020, the MDC Partners digital production and design agency brought on 12 new clients, hired 150 people and increased revenue 60% as it worked with marketers such as  Kaiser Permanente, Thrive Market and State Farm to rethink and reshape their businesses during the pandemic, including how they interact with consumers.

YML created for Kaiser Permanente a user interface for telehealth designed to “provide a seamless transition from in-person healthcare to a remote digital experience,” resulting in a 33% increase in user engagement on a redesigned app. For State Farm, it built a new digital platform enabling easier access to services like roadside assistance and accident repair. And for Thrive Market, YML implemented a data-driven customized and personalized experience for online shoppers that increased first-time orders by 16%.

YML is the Silicon Valley, outcome-driven, digital product company balancing and blending sexy design with cutting-edge technology; all while, critically, driving business impact.

Ashish Toshniwal

CEO, YML

Led by CEO Ashish Toshniwal, the Redwood City, California-based agency says that 40% of its employees are BIPOC and its executive team is 30% female. Its team is made up of 65% technologists, 25% designers, 10% product strategists who are diverse geographically; its last hands-on call had 150 people from six continents, more than 20 countries, and 16 U.S. states.

YML isn’t a traditional choice for this list; but this year has been anything but traditional. “Many of our competitors are essentially the digital side of Madison Avenue,” says YML. “They will sell clients with a fancy deck, front-load research and strategy, and then six to 12 months later comes ‘the work.’ YML is the Silicon Valley, outcome-driven, digital product company balancing and blending sexy design with cutting-edge technology; all while, critically, driving business impact.”

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