“Room for Everyone” from Mastercard with Assembly as technology partner wins the Grand Prix for Creative Data
NEW YORK, June 24, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, celebrates its agencies 72andSunny, Assembly, and Forsman & Bodenfors, which took home top honors at the Cannes Lions International Festival of Creativity, the largest gathering in the creative marketing community. Collectively, Stagwell’s agencies and its global affiliate partner Buentipo Anchor captured 1 Grand Prix, 2 Gold, 2 Silver, and 10 Bronze Lions along with over 40 shortlists for other agencies including Activista, Anomaly, Colle McVoy, Doner, GALE, HUNTER, KWT Global, and Unreasonable Studios.
Stagwell congratulates Mastercard on winning the Grand Prix for Creative Data in partnership with Assembly, formerly Brand New Galaxy, and McCann Poland for the “Room for Everyone” initiative. Assembly’s digital commerce unit, as Mastercard’s technology partner, created the UI/UX, managed development, and supplied analytics for the campaign’s core tool WhereToStart.com, which helps Ukranian entrepreneurs find the best location to run their businesses, based on data that reveals where the greatest chance of success lies.
“While SPORT BEACH captivated attendees at Cannes Lions, our agencies captivated the juries. I’m proud to celebrate our agencies’ strong showing at Cannes, marked by our first Grand Prix since 2019,” said Mark Penn, Chairman and CEO, Stagwell. “The awarded work exemplifies our core strengths in technology-led marketing and helping brands gain ground with innovative approaches to earned influence. We thank our clients for their enduring trust in our agencies and their collaboration in pushing the frontiers of creativity and technology.”
Cannes awarded Lions to:
- “Anthem“ from Diablo IV (Blizzard Entertainment) and 72andSunny, which won a Bronze Entertainment Lion for Gaming.
- “Heart Surgeon’s Cookbook“ from Getinge and Forsman & Bodenfors, which won a Bronze Pharma Lion.
- “Imagine with Petacos” for Poker Beer from Buentipo Anchor, a Stagwell global affiliate network partner, which won one Silver Lion in Design and four Bronze Lions in Brand Experience & Activation, Design, Direct, and Outdoor.
- “Room for Everyone“ for Mastercard by McCann Poland with Assembly as technology partner, which won 1 Grand Prix for Creative Data, 2 Gold Lions in Creative Strategy and Direct, 1 Silver Creative B2B Lion, and 1 Bronze Creative Effectiveness Lion.
- “The Table Read“ for NFL from 72andSunny, which won 2 Bronze Lions in Entertainment for Sport and Social & Influencer.
Visit Stagwell’s site to view the winning work.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
CONTACT:
Sarah Arvizo
pr@stagwellglobal.com
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Technology-first creative agency delivers historic results for Amazon Ads, Volvo Trucks and other top B2B clients.
NEW YORK, June 14, 2024 /PRNewswire/ — Code and Theory was named B2B Agency of the Year in the ANA B2 Awards. The ANA (Association of National Advertisers) annual award recognizes the agency that best “represents a diverse portfolio of expertise, and the effective implementation of business marketing solutions and thought leadership in the B2B marketing field.”
Code and Theory is leading the technological revolution in B2B. The agency’s balanced team (50% creatives and 50% engineers) ensures a multidisciplinary approach to each project, blending AI, communications, design and technology from start to finish. The agency grew steadfast in its B2B partnerships with Amazon Ads, Microsoft, JPMorgan Chase, Clover, Thomson Reuters and ETS.
Code and Theory has also recently been recognized as:
- Ad Age 2024 Business Transformation Agency of the Year
- Fast Company Design Agency of the Year Honoree
- Creative Agency of the Year at the Ace Awards
- B2B Campaign of the Year at The Drum Awards for Amazon Ads
- Gold and Bronze winners at New York Festivals for innovation, technology and data storytelling for its creation of the Big Board for NBC Universal
Plus, Code and Theory received an additional seven B2 awards for its work with Amazon Ads and Volvo Trucks.
Code and Theory tailors technology-first, creative solutions, reducing complexity and accelerating long-term growth — all at speed and scale. In the last year, the agency delivered groundbreaking B2B solutions and impact:
- +26% in Amazon’s global ad revenues in Q3, totaling more than $12 billion (part of a larger Amazon partnership since 2021)
- +63% in qualified leads on Morgan Stanley at Work after a complete website redesign (part of a five-year partnership)
- +28% in engagement YoY on Microsoft’s Windows Commercial experience as part of an ongoing strategy, design and marketing partnership
- +350% in visitors at launch for Volvo Trucks’ new website, part of Volvo’s biggest launch in 25 years, anchored by a redesigned web experience and digital reveal
- Shaped and launched Thomson Reuters’ first global rebrand in 16 years
ANA CEO Bob Liodice says, “The ANA Masters of B2B Marketing is a celebration of the very best in B2B. Code and Theory proved that by infusing technology-first thinking into everything they create for their clients was worthy of this year’s top honors. Congratulations to them, their clients and all of this year’s winners.”
Dan Gardner, co-founder and executive chairman of Code and Theory says: “Too often, B2B marketers are focused on solving yesterday’s problems. We’re dedicated to helping solve our clients’ biggest challenges with an eye on the future and focusing on long-term value. ”
Michael Treff, Code and Theory CEO, says: “This recognition is a huge testament to our outstanding clients and endlessly curious teams at Code and Theory who are relentless about driving impact for our clients. We are honored to be recognized, and consider our true success to be the success of our clients as they navigate the many seismic shifts happening in their businesses.”
About Code and Theory Network
Code and Theory Network is the only network with a balance of 50% creative and 50% engineers at scale. The technology-first group within Stagwell Group is built to partner with businesses to navigate the complexity of changing consumer behaviors, emerging technologies and AI. With a global footprint and the capabilities to work across the entire consumer journey, we crave the hardest problems to solve. The network includes the flagship agency Code and Theory as well as Kettle, Mediacurrent, Rhythm and Truelogic. Code and Theory clients include Amazon, JPMorgan Chase, Microsoft, MSNBC, NFL, Pfizer and Zappos. For more, visit codeandtheory.com
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Contact:
Kenneth Hein
kenneth.hein@codeandtheory.com
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NEW YORK, June 11, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today celebrates its global agencies and products for winning over 300 awards in 2024 to date, recognizing innovative strategies and impactful campaigns for our 4000+ clients around the world. These honors include 60 gold, 63 silver, and 123 bronze awards at top shows including The Andy Awards, Clio Awards, D&AD Awards, Drum Marketing Awards Americas, The Effie’s, New York Festivals Advertising Awards, PRovoke SABREs, Shorty Awards, Spikes Asia, Webby Awards, and more.
“In the first half of the year, Stagwell’s network captured 300 of the top awards across major industry shows, including an array of Agency of the Year recognitions,” said Mark Penn, Chairman and CEO, Stagwell. “We are maybe 1% to 2% of the market in size, and yet far exceeding that in terms of industry recognition. Thank you to our clients for their trust in our unique ability to deliver at the intersection of research-driven creativity, technology, and talent.”
Award Highlights from H1 2024 include:
- 10+ “Agency of the Year” Distinctions, including Ace Awards “Creative Agency of the Year” for Code and Theory; Ad Age A-List Award for 72andSunny (#8); Ad Age Business Transformation Agency of the Year for Code and Theory; Ad Age Standout Agency of the Year for Colle McVoy; Ad Age Standout Agency of the Year for Team Epiphany; Campaign U.S. “Advertising Agency of the Year” for GALE; Campaign U.S. “Media Agency of the Year” for Assembly; Digiday Media Buying & Planning Awards “Media Agency of the Year” for Movers+Shakers; Observer Top 5 Agencies for Crisis & Reputation Management for SKDK; PRovoke Media IN2 SABRE Awards North America “Disruptive Agency of the Year” for Exponent PR; and PRSA Anvil Awards “Silver Oak Anvil” Award for Agencies for HUNTER.
- 50+ Technology, Product, & Innovation Awards, with highlights including PRophet – an AI tool for PR professionals – winning at the Webby Awards for Marketing and Content Management App; and at the IN2 SABRE Awards’ Tech Stack category; SMC’s shared augmented reality platform ARound winning Best in Extended Reality at the SBJ Sports Business Awards: Tech; Allison’s campaign measurement tool, BrandGeist IQ, winning in the Tech Stack Awards at the IN2 SABREs; Goodstuff’s innovative OOH green bidding tech for Ovo Energy winning in the Product Innovation category at the Campaign Media Awards; and Code and Theory’s innovative use of AI for NBC’s “Big Board” winning Gold for Use of Data in the New York Festival Awards.
- Top 5 Awarded Campaigns Globally from Stagwell Agencies Include:
- “Anti-Choice Ads” from 72andSunny, Wisp, and the Abortion Freedom Fund: This Fast Company “World Changing Ideas” 2024 Winner was an interactive PSA for reproductive rights, which turned the “skip ad” button into an inescapable dilemma for anti-abortion audiences. With top honors won at global shows such as the 28th Annual Webby Awards, Clio Awards, Clio Health Awards, and D&ADs, “Anti-Choice Ads” is a shortlisted campaign for the prestigious Cannes Lions Glass Lions for Change.
- “The NIL Student Nurse Initiative” from Doner for Saucony and the Galen College of Nursing saw one of America’s largest educators of nurses, Galen College of Nursing, introduce the first ever NIL program developed exclusively for nursing students. In addition to winning a Grand Clio at the 2023 Clio Sports Awards, this campaign has picked up top wins at the 2024 Clio Health Awards and One Show.
- “Map the Gaps” from YETI and Code and Theory set out to take the “street” out of Google Street View – by locating and integrating some of the world’s last uncharted trails. As digital partner, Code and Theory designed, developed, and launched the digital experience anchoring Map the Gaps, an effort which has won top awards at the 15th Annual Shorty Awards, One Show, The Drum Awards for Marketing Americas, ADC Awards, and 28th Annual Webby Awards, among others.
- Tequilla Don Julio’s Super Bowl Stunt saw HUNTER partner with the Diageo brand to turn the tallest freestanding observation tower in the U.S., the STRAT Hotel, into a 1,149-feet-tall replica of Tequila Don Julio 1942’s iconic bottle. This first-of-its-kind projection stunt has picked up top accolades at The Drum Marketing Awards for Americas, Muse Creative Awards, and others.
- “The La-Z Boy Decliner“ from Colle McVoy for La-Z Boy saw Colle McVoy’s creative technology team design and fabricate “The Decliner,” a first of its kind recliner allowing owners to AI-generate a cancellation excuse via SMS simply by pulling the handle. Alongside juicing La-Z-Boy’s website traffic by 200% and increasing brand sales by 50% during the first week of the campaign, The La-Z-Boy Decliner has stunned juries at the PRWeek Awards, PRovoke Media IN2 SABRE Awards North America, MediaPost Planning & Buying Awards, and more.
To inquire about working with a Stagwell agency, please contact hello@stagwellglobal.com.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.comCONTACT:
Kara Gelber
pr@stagwellglobal.com
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PRophet’s AI-driven platform clinches two prestigious awards for innovation and excellence, setting the standard for the future of comms and marketing technology
NEW YORK, May 6, 2024 /PRNewswire/ — Stagwell Marketing Cloud’s (STGW) PRophet, the first integrated suite of AI-driven tools built for communicators that span Earn, Influence and Monitor offerings, has been recognized with two significant industry awards, including:
- The 2024 North American Innovation SABRE Awards in the Tech Stack: PR Software and Services category for PRophet Earn for the second year in a row.
- The 28th Annual Webby Awards in the Apps and Software: Marketing and Content Management category for PRophet Influence.
Presented by PRovoke Media, the Innovation SABRE Awards celebrate cutting-edge campaigns, individuals, and technology innovation across a wide range of categories essential to the future development and direction of the PR industry. The PRophet platform – which encompasses a suite of AI-driven tools including Earn, Influence, and Monitor – was selected from more than 850 submissions. This back-to-back award win in the Tech Stack category underscores PRophet’s position as a pioneering force in revolutionizing the comms tech landscape with AI.
Hailed as the “internet’s highest honor” by The New York Times, The Webby Awards are presented by the International Academy of Digital Arts and Sciences to recognize excellence on the internet. PRophet Influence, powered by Koalified, was selected from 13,000 entries and over 2.2 million votes. Additionally, PRophet Earn was named as an honoree in the AI, Metaverse & Virtual: Best Integrated Experience category.
“We are honored to be recognized by these highly regarded organizations for our continued innovation in marrying AI technology with the unique needs of PR and marketing teams,” said Jason Brandt, CMO at PRophet. “PRophet leverages AI technology to augment human intelligence in ways that unlock next-level creativity, productivity and performance. These wins reinforce our vision of creating purpose-built solutions for modern communications and marketing professionals.”
PRophet is the flagship product within Stagwell Marketing Cloud’s Comms Tech Business Unit, a proprietary suite of SaaS products built for in-house marketers.
About PRophet
PRophet is an essential AI-driven CommsTech suite that empowers modern communicators and marketers to work smarter, uncover new audiences, and drive more impactful campaigns. The comprehensive suite combines three powerful solutions: PRophet Earn uses a combination of AI, language processing and machine learning to generate, analyze and test content that predicts earned media interest and sentiment. PRophet Influence combines generative AI, data analytics, and monitoring technology to create personalized influencer marketing programs, while PRophet Monitor delivers customized media monitoring across a wide range of channels, alerting teams to emerging trends, brand mentions, and opportunities for real-time response. PRophet was founded in 2020 by PR and marketing industry thought leader and entrepreneur Aaron Kwittken. It is part of the Stagwell Marketing Cloud, a suite of SaaS solutions that powers research, communications and media activation for in-house marketers. To learn more, visit prprophet.ai.
About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a marketing-focused, AI-enablement platform built for the modern marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic consumer research, communications, and media activation for brands worldwide by leveraging technology such as generative and predictive artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.
Media Contacts:
Alex Birmingham
KWT Global
abirmingham@kwtgloblal.com
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Elspeth Rollert is a member of the New Class of Female Leaders, a series we’ve launched to celebrate the talent and leadership of female CEOs who are new to the network (or new to their roles) here at Stagwell.
Learn more about Elspeth and who guides her in business, and her high school superlative.
Question: What or who guides you in business?
Answer: Running while listening to the Pivot podcast with Kara Swisher and Scott Galloway
Question: High School Superlative:
Answer: Most likely to never be forgotten
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Learn more about Sarah and who guides her in business, and what she’d be up to in another life.
Question: What is core to the future of women in business?
Answer: When it comes to women in business, what’s the secret? Supporting each other, plain and simple. Whether it’s making connections, being cheerleaders, or just lending a helping hand, our time and effort in backing women up pays off big time for everyone. So, let’s keep lifting each other higher, because when one of us shines, we all do.
Question: Superlative
Answer: Most likely to Create for Good!
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Stagwell is a contender for Network of the Year at The 2024 Webby Awards with 23 nominations
With nominations across categories including Marketing, Innovation, Health & Wellness, Diversity, Equity & Inclusion, and more, Stagwell and its agencies are on course to take home big wins at the 28th Annual Webby Awards, the leading international award recognizing excellence on the internet. Twelve Stagwell agencies are up for consideration in the People’s Voice vote: 72andSunny, Code and Theory, Doner, Instrument, GALE, PRophet, Rhythm, Left Field Labs, Movers+Shakers, Anomaly, Allison, HUNTER and Mediacurrent. Every vote counts—click through the nominations listed below to cast your vote.
Voting takes less than ten seconds:
- Click through the links to each nomination
- Create an account
- Click VOTE
Voting closes on April 18.
72andSunny
Advertising, Media & PR
Wisp: Anti-Choice Ads — Online Guerilla & Innovation
Wisp: Anti-Choice Ads — Video Ad Shortform
United: Believing Everything Changes — Best Media Strategy
Social
Wisp: Made By Choice — Public Service, Social Impact & Activism
NFL: The Table Read — Sports
Anomaly
Video
Johnnie Walker Red Carpet Strides — Diversity, Equity & Inclusion
Code and Theory
Advertising, Media & PR
YETI: Map The Gaps — Products & Services
YETI: Map The Gaps — Best Use of Online Media
Amazon: Ads That Work As Hard As You Do — B2B Campaign
Apps & Software
Scout by Sutter Health: A Powerful Tool For Building Resilience in Today’s Youth — Health, Wellness & Fitness
Doner
Advertising, Media & PR
The NIL Student Nurse Initiative — Health, Wellness & Pharmaceutical
The NIL Student Nurse Initiative — Best Partnership or Collaboration
Social
Hungry Howie’s: The Missing Slice — Public Service & Activism
GALE
Advertising, Media & PR
Chipotle: Doppelganger — Best Use of Data Driven Media
Video
MilkPEP: Wood Milk — Comedy
HUNTER
Advertising, Media & PR
Lactaid: Kelis Partners With Lactaid to Get You to Drink Real Dairy — Best Influencer Endorsements
Instrument
Websites and Mobile Sites
Catona Climate — Corporate Social Responsibility
Figma: Shortcut by Figma — Business Blog/Website
Microsoft: The hidden power of feelings — Health & Wellness
Microsoft: The future of work is neurodiverse — Responsible Innovation
Left Field Labs
Websites and Mobile Sites
Google AR & VR Website — Best Visual Design – Function
search.google — Web Services & Applications
Mediacurrent
Websites and Mobile Sites
Rhode Island School of Design — School/University
Movers+Shakers
PRophet
Rhythm
Websites and Mobile Sites
Prometheus Real Estate Group — Real Estate
Allison
Additionally, Allison is supporting several clients who are up for Webby nominations.
Niantic:
- Periodt – Experimental & Innovation, AI Apps and Experiences
- Periodt – Technical Achievement, AI Apps and Experiences Features
- Wol – AI, Metaverse & Virtual – Best Use of Augmented Reality
- Ask Santa Anything – AI, Metaverse & Virtual – Technical Achievement (honoree)
IHG:
- Apps & Software – App Features: Best User Experience
- Apps & Software – General Apps: Travel
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Q: What or who guides you in business?
A: Coltrane and I were both raised by fathers who owned their own businesses. My father showed me that it’s possible to run a successful business while also raising and being fully present for a family. Coltrane and I have two children (Ellington age 12 and Count age 5), and family is at the heart of everything we do. We hope to pass that entrepreneurial spirit and the belief that you can create your own spaces and opportunities. I’m grateful to my father for a lot of things, but especially for showing me that this is possible.
Q: In another life, I’d be:
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Stagwell’s agencies led the show at this year’s Campaign U.S. Agency of the Year Awards, one of the biggest U.S. award shows recognizing creative excellence and outstanding business performance across marketing firms.
Assembly was crowned U.S. Media Agency of the Year, reflecting the impact its investments in data, talent, and technology have had on its clients’ businesses. The agency achieved a record client retention rate of 95%, which has resulted in tremendous growth, securing $30 million in new contracts and 25 net new clients including Carter’s Cole Haan, Vera Bradley, ONE, Inogen and Brooks Running. Additional factors contributing to the win include:
- Driving the largest revenue growth yet in a seven-year partnership with Ace Hardware;
- Executing a rebranding and repositioning at the holding-company level in collaboration with partners at Elevance Health and;
- Launching a first-of-its-kind loyalty program that helped Vivid Seats distinguished itself from competitors such as SeatGeek and StubHub, yielding a 250% growth in repeat user base and quadrupled brand searches.
GALE won U.S. Advertising Agency of the Year for its remarkable blend of advisory/consulting services, media, and storytelling expertise – a model that has driven clear results for client partners such as Chipotle and MilkPep. Editors celebrated the impact of GALE’s work in 2023, including:
- Chipotle’s Doppelganger campaign which generated $4.8 million in incremental revenue for the brand and
- MilkPEP’s Wood Milk campaign exceeded expectations, garnering 18,000 Instagram followers in a week and 77 million social views.
Congratulations are also in order for 72andSunny and Code and Theory who were recognized as honorable mentions in the Advertising Agency and Digital Innovation categories. The agencies have a proven track record of recognition for business and creative transformation.
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Judged by the industry’s top marketers, Stagwell’s (STGW) GALE was recognized for leadership, creative excellence, and outstanding business performance.
NEW YORK, March 28, 2024 /PRNewswire/ — Business Agency GALE has been named the Advertising Agency of the Year at the 2024 Campaign U.S. Agency of the Year Awards, an annual event that celebrates agencies leading the industry in creativity and effectiveness.
“We’re thrilled to be recognized as 2024 Advertising Agency of the Year,” GALE President and CEO Brad Simms said. “We take pride in crafting creative, data-driven campaigns that deliver tangible business results, and this award underscores the incredible work our team does across the board to tell our clients’ stories in compelling ways while helping their businesses grow.”
GALE has been recognized several times for its 120% year-on-year growth rate, strong new business pipeline, and standout client work. Campaigns spotlighted by the agency of the year award include the data-driven email campaign Chipotle Doppelganger, which won a Gold Cannes Lion, and Wood Milk, a humor-infused campaign that sparked a cultural conversation for MilkPEP.
Top industry accolades previously earned by GALE include Adweek’s Fastest Growing Agency of the Year, Ad Age’s A-List, Ad Age’s Data & Analytics Agency of the Year, Adweek’s Breakthrough Media Agency of the Year, the Grand Effie and a Gold Lion.
For more information on the Campaign U.S. award, visit: https://www.campaignlive.com/article/advertising-agency-2024-gale/1866007
CONTACT:
Lindsay Bennett
lindsay.bennett@galepartners.com
917 497 5582
About GALE
GALE is a Business Agency. We bring business insights to brand storytelling and activate across every channel. With expertise in business strategy, CRM, loyalty, brand storytelling, integrated, performance, creative, and content marketing, experience design and media, GALE creates marketing systems and communications that grow businesses. GALE delivers strong business outcomes for its partners in automotive, QSR, retail, gaming, entertainment, telecom and more. Founded in 2014, the agency currently has offices in New York, Singapore, Toronto, Denver, Los Angeles, London, Austin, Kansas City and Bengaluru. GALE has received top industry awards including Ad Age‘s A-List, Ad Age‘s Data & Analytics Agency of the Year, Adweek‘s Fastest Growing Agency and Adweek‘s Breakthrough Media Agency of the Year.
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