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NEW YORKMay 18, 2022 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, announced today the winners, honorees and nominees of the 26th Annual Webby Awards, which celebrate the trends, insights and talent that define the future of internet excellence.

Agencies from the Stagwell network recognized this year include 72andSunny, Code and Theory, Colle McVoy, Doner, Hunter, Instrument, and Observatory.

 

“From social activism to sports to gaming to entertainment and more, our agencies proved once again how they are bridging creativity and technology to transform marketing for the better,” said Stagwell Chairman and CEO Mark Penn. “We are grateful to the Webbys and all of the judges involved on these well-deserved recognitions and look forward to bringing more creative excellence to the digital world.”

For a full list of Stagwell agency winners, honorees and nominees, see below:

Winners
72andSunny
NFL – Football is for Everyone
Winner, Advertising, Media & PR, Real-Time Response 2022

Tinder Swipe Night: Killer Weekend
Winner, Advertising, Media & PR, Best Use of Video or Moving Image 2022

Activision/Blizzard Call of Duty – Warzone in Paradise
Winner, Social, Best Influencer Endorsement 2022

Code and Theory
Nylon – Re-introducing an Iconic Publishing Brand
Winner, Websites and Mobile Sites, Magazine 2022

Doner
The Vitals: True Nurse Stories
Winner, Advertising, Media & PR, Health, Wellness & Pharmaceutical 2022
Winner, Advertising, Media & PR, Best Branded Editorial Experience 2022

Hunter
Lilly Singh Celebrates Diwali Traditions and New Beginnings with Johnnie Walker
People’s Voice Winner, Video, Short Form (Branded)

Behold Nick Offerman’s most ambitious Father’s Day gift to date – Lagavulin Offerman Edition: Guinness Cask Finish
People’s Voice Winner, Advertising, Media & PR, Food & Beverage 2022

Honorees and Nominees
72andSunny
NFL – Football is for Everyone
Nominee, Advertising, Media & PR, Corporate Social Responsibility Campaign 2022
Nominee, Advertising, Media & PR, Social Video 2022

Tinder Swipe Night: Killer Weekend
Nominee, Advertising, Media & PR, Best Video Campaign 2022
Nominee, Social, Best Social Campaign 2022

Ghosted Busters
Honoree, Websites and Mobile Sites, Weird 2022

NFL – As One: The Vince Lombardi Comeback
Nominee, Video, Sports (Branded) 2022

CKE – Hot and Hand-Breaded
Nominee, Advertising, Media & PR, Best Media Strategy 2022
Nominee, Advertising, Media & PR, Best Use of Social Media 2022

Adobe Premiere – Fantastic Voyage
Nominee, Advertising, Media & PR, Best Use of Animation or Motion Graphics 2022

Code and Theory
Giffords — Launching a Powerful Resource to Spark Action on Gun Violence
Honoree, Websites and Mobile Sites, Activism 2022

adidas – End Plastic Waste
Honoree, Advertising, Media & PR, Digital Campaign 2022

Elite Daily – Modern Storytelling for Bustle Digital Group Websites and Mobile Sites
Honoree, Cultural Blog/Website 2022
Honoree, Best Visual Design – Aesthetic 2022

Colle McVoy
Mask-Up Concert TV
Honoree, Video, Short Form (Branded) 2022

Luke Bryan Campaign
Honoree, Social, Culture & Lifestyle (Series & Campaigns) 2022

Hunter
Behold Nick Offerman’s most ambitious Father’s Day gift to date – Lagavulin Offerman Edition: Guinness Cask Finish
Honoree, Advertising, Media & PR, Brand Strategy 2022
Honoree, Advertising, Media & PR, Best Launch 2022

Instrument
BankBlackUSA 
Honoree, Websites and Mobile Sites, Activism 2022

Dropbox | For All Things Worth Saving
Nominee, Advertising, Media & PR, Digital Campaign 2022

Observatory
A Future Begins
Nominee, Video, Animation (Branded) 2022
Nominee, Video, Music (Branded) 2022
Nominee, Advertising, Media & PR, Sustainability & Environment 2022

About Stagwell Inc.
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 10,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Contact: Beth Sidhu
beth.sidhu@stagwellglobal.com 
+1. 202.423.4414

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Larry joins leadership team alongside chair John Boiler and chief financial officer John Pyne

Headshot of Article Subject

LOS ANGELES, March 15, 2022 /PRNewswire/ — Constellation, a group within Stagwell (NASDAQ:STGW) announces Zakiya Larry as Global Chief Communications Officer as the network expands and bolsters business offerings.  She joins the leadership team with John Boiler, Constellation chair and Creative Co-Chair of 72andSunny, and John Pyne, Chief Financial Officer. Larry is the first woman, Millennial and Black professional to join the leaders at the helm of the global collective.

 

Constellation is a formation of best-in-class marketing services agencies spanning data, insights, creativity, technology and experiential that deploys itself to maximize clients’ biggest opportunities and solve their toughest business problems at scale. The Constellation solution is bespoke for each challenge and tailored to deliver maximum impact with peak efficiency.

 

The Constellation collective includes the following Stagwell agencies: 72andSunny, Instrument, Brand Citizens, Crispin Porter Bogusky (CP+B,) Hecho Studios and Redscout. The leaders of these companies sit on the operating council of Constellation.

“This collective is unified by the shared ambition to create a more integrated and powerful resource that will enable clients to access world-class talent from every discipline on their greatest challenges,” said John Boiler, Chair of Constellation. “We’re thrilled to welcome Zakiya who brings the expert skills and passion to unleash our story and amplify our impact on the industry.”

Larry, a longtime communications executive, entrepreneur and journalist, will develop and oversee a comprehensive internal and external communications strategy for Constellation that will support and help guide business goals and the client experience. This includes oversight of media relations, corporate responsibility, social media, crisis, business and executive communications, and live event productions. She will also oversee strategic communications planning and execution for Constellation’s ecosystem of six agencies and businesses that have a combined employee number of 3,000 and an international footprint including the U.S., Amsterdam, Australia, Brazil, Netherlands, Singapore and U.K.

Prior to joining Constellation, Zakiya led a boutique strategic communications firm that specialized in elevating brands through strategic public relations, crisis mitigation, DEI competency development and coaching for media and public speaking. Her clients included global leaders and international brands. Her work has garnered no less than a dozen national and international awards including two International Hermes Creative Awards, two National Association of Black Journalists (NABJ) Salute to Excellence Awards and multiple Public Relations Society of America (PRSA) awards. She is an honors graduate from an HBCU, Texas Southern University, and is a member of the PRSA, NABJ, and Alpha Kappa Alpha Sorority, Inc.

“I am excited to help advance the vision and work of Constellation and our family of companies,” said Zakiya Larry, Global Chief Communications Officer, Constellation. “This group and its vision reflect so much of my core: precision, collaboration, creativity, mutual care and respect for the whole person, and doing good while leading well. After nearly 20 years in communications, I believe this is the right formula for making a lasting impact for our clients and in the world. I’m all in.”

Ever expanding, the Constellation added two new agencies to the collective at the end of 2021 and will announce further details within the second quarter of 2022.

ABOUT CONSTELLATION

Constellation is a formation of best-in-class agencies within Stagwell (NASDAQ:STGW) across marketing services from data, insights, creativity, technology, and experiential that deploys itself to seize clients’ biggest opportunities and solve their toughest business problems.The collective includes: 72andSunny, Instrument, Brand Citizens, Crispin Porter Bogusky (CPB,) Hecho Studios and Redscout.

ABOUT STAGWELL

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

CONTACT 
comms.la@72andSunny.com

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Recognition for 72andSunny, Anomaly, Assembly, Doner, and YML ties Stagwell with holding company giants for recognition in the annual list of best advertising agencies worldwide

NEW YORK, March 15, 2022 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today celebrates five agencies which have been honored in the Ad Age 2022 A List & Creativity Awards: 72andSunny, Anomaly, Assembly, Doner, and YML. The 2022 accolades reflect a breakout year of digital, creative, and purpose-driven work from Stagwell’s network on behalf of leading brands Kaiser Permanente, Tinder, Etsy, Nike, Johnson & Johnson, and more.

 

The A List & Creativity Awards are an annual recognition of the best global advertising agencies for “game-changing creativity, bold leadership, and the ability to point the industry in new directions.”

 

2022 award highlights include:

  • STANDOUT AGENCY for 72andSunny after another breakthrough year of transformative client work for the N.F.L., Etsy, and Tinder, and a strong pipeline of global client wins which include United Airlines.
  • #9 A LIST AGENCY OF THE YEAR for disruptive global strategy, innovation and creative shop Anomaly, who took on an expansive 26 new business assignments in the U.S. in 2021, including Jimmy John’s, Netflix, Oculus, Denny’s, Amazon Corporate, and Dunkin’. Ad Age also celebrated the breadth of Anomaly’s ‘creativity’ and investment in original IP, including Obie, a fertility and pregnancy app, and Lets Get FR.EE which aims to drive social change via the largest equity-focused, purpose-driven music festival in the US.
  • PURPOSE-LED AGENCY OF THE YEAR for Assembly, Stagwell’s flagship global omnichannel media agency, whose dedicated Impact unit and global talent community drove purpose as a strategic priority for client and internal initiatives, including Nike’s Move to Zero campaign. Assembly is the first-ever winner in the category, which was introduced in this year’s program.
  • STANDOUT AGENCY for Doner, whose mix of consumer insights and creativity at the “corner of Modern & Main Street” drove an impressive roster of new client wins in Travelocity, Bloomberg, and Cue Health, among others, and helped brands including Jeep, Johnson & Johnson and Coca Cola’s Core Power tap into the power of key cultural moments to advance their market position. 
  • CUSTOMER EXPERIENCE AGENCY OF THE YEAR for YML, Stagwell’s digital product and design agency, which has helped brands such as Kaiser Permanente, Polestar, YETI, and Thrive Market gain an edge by transforming their experiences to meet consumers’ new digital needs. YML is the first agency to win the accolade, which was introduced in this year’s program.

“Our A-List showing this year validates what Stagwell is all about: harmonizing the art and science of marketing to drive big transformations, unmistakable cultural impact, and powerful client results,” said Mark Penn, Chairman and CEO, Stagwell. “Again, the outsized impact of our network shows in the breadth of work recognized across the A-List. Despite currently accounting for a small chunk of the global ad market, we’re tied with legacy giants several times our size for recognition as the one of most creative networks out there.”

About Stagwell Inc

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Contact:
Beth Sidhu
202-423-4414
beth.sidhu@stagwellglobal.com

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Stagwell agency recognized for its content-centric campaigns, brand partnerships and premium brand entertainment

LOS ANGELES, March 9, 2022 /PRNewswire/ — Creative agency Observatory is named to Fast Company‘s list of the World’s Most Innovative Companies for 2022, making this the third year in a row that the Emmy-, Cannes Lions Grand Prix-, and Sundance award-winning agency has earned a spot on the prestigious list.

Fast Company’s 2022 list honors businesses that have evolved to meet the needs of their consumers in an ever-changing world. In 2020, 2021 and now 2022 Fast Company has ranked Observatory as one of the 10 most innovative companies globally in the advertising sector for “fulfilling the promise of branded content” and creating campaigns that attract and engage audiences, rather than interrupt them.

The Fast Company article stated: “The term ‘branded entertainment’ has been applied to everything from a 30-second commercial to a TikTok ad, but few agencies specialize in seamlessly blending brand goals with actual entertainment that people want to watch like Observatory.” Observatory joins the company of Wieden+Kennedy, TBWA/Chiat-Day and Droga5, who are among the few agencies that have made the list three times or more.

“Wow, a three-peat! What validation for ‘The New Upper Funnel’ – a model we’ve been committed to since we first reimagined CAA Marketing in 2006, then doubled-down on when we spun out of CAA to become Observatory in 2018,” said Jae Goodman, Founder and Chief Executive Officer of Observatory. “Our work to create content-centric campaigns, brand partnerships with culturally-resonant intellectual property, and premium brand entertainment was once complementary to traditional ad campaigns. Today that work is at the center for the world’s leading brands, many of whom we’re lucky to call Observatory clients.”

Observatory is in its third year of working alongside Nike to establish its premium entertainment studio Waffle Iron Entertainment and is currently working with Corona, Old Navy, a leading CPG company, and other brands, to build premium content studios of their own. In addition to multiple active projects in development and post-production, Waffle Iron Entertainment debuted The Day Sports Stood Still, which The Guardian named the documentary one of “eight of the most anticipated documentaries of 2021” and HBO’s first-ever distribution of a film funded in partnership with a brand.

In 2021 Observatory’s client base grew by 60 percent with key new business wins including Treasury Wine Estates’ entire 19 Crimes portfolio, Blue Bunny, a Fortune 200 financial services firm, a major American sports league and the entertainment division of one of the leading CPG companies. Old Navy, Chipotle, and Corona have also returned as clients.   

Some of Observatory’s most notable work of 2021 focused on sustainability. A decade after Chipotle’s award-winning film featuring Willie Nelson covering Coldplay’s “The Scientist,” Observatory once again teamed up with Nexus Studios to craft a stop-motion animated tale of hope and optimism for the future of family farmers, this time with Kacey Musgraves reimagining another Coldplay classic, “Fix You.”

The two-minute, 20-second film was broadcast on TV on Thanksgiving Day in its own commercial pod — a first-ever — during the NFL’s Raiders versus Cowboys game on CBS. The film resonated with many, earning 11.1 million views on YouTube, 27.2 million views on TikTok and was the highest social engagement ever for any piece of Chipotle branded content or ad.

Fast Company‘s editors and writers sought out the most groundbreaking businesses across the globe and industries. They also judged nominations received through their application process.

The World’s Most Innovative Companies is Fast Company‘s signature franchise and one of its most highly anticipated editorial efforts of the year. It provides both a snapshot and a road map for the future of innovation across the economy’s most dynamic sectors.

“The world’s most innovative companies play an essential role in addressing the most pressing issues facing society, whether they’re fighting climate change by spurring decarbonization efforts, ameliorating the strain on supply chains, or helping us reconnect with one another over shared passions,” said Fast Company Deputy Editor David Lidsky.

For the second year in a row, to coincide with the issue launch, Fast Company will host its Most Innovative Companies Summit on April 26–27. The virtual, multiday summit celebrates the Most Innovative Companies in business, and provides an early look at major business trends and an inside look at what it takes to innovate in 2022. Fast Company‘s Most Innovative Companies issue (March/April 2022) is available online here, as well as in-app form via iTunes, and on newsstands beginning March 15. The hashtag is #FCMostInnovative.

ABOUT OBSERVATORY
Observatory is a 4x Emmy, 4x Cannes Lions Grand Prix, and Sundance-winning agency for the content era, building brands and driving business results through campaigns that attract and engage audiences rather than interrupt and annoy them. Honored as a Fast Company 2020, 2021, & 2022 World’s Most Innovative Company, Observatory is a global full-service creative ad agency with deep roots in entertainment. Starting in 2006 as CAA Marketing (a division of Creative Artists Agency), the agency became independent in late 2017 with backing from Stagwell Inc. Observatory does not publish its client list. A range of work is available at www.observatoryagency.com.

ABOUT FAST COMPANY
Fast Company is the only media brand fully dedicated to the vital intersection of business, innovation, and design, engaging the most influential leaders, companies, and thinkers on the future of business. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, along with our sister publication Inc., and can be found online at www.fastcompany.com.

ABOUT STAGWELL INC.
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com

For more information, contact:
Michelle McSorley
Sweat + Co
michelle@sweatandco.com

 

 

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Stagwell agencies 72andSunny, Anomaly, Doner, Forsman & Bodenfors, Assembly, and newly-launched Stagwell Media Network received “best of the best” honors for innovative, effective and creative work in global tally, including Most Awarded Campaigns, Top Brands for Creative and Top Networks for Creative

NEW YORK, Dec. 8, 2021 /PRNewswire/ — Stagwell, the challenger company transforming marketing, today announced that the World Advertising Research Center (WARC) has recognized five agency partners and the Stagwell Media Network as leaders in creative and effective campaigns and media strategies that drive sustained success on behalf of global brands. WARC celebrates the world’s most awarded campaigns, networks and agencies, benchmarking the excellence of creatives around the globe. The work honored by WARC in the Creative 100 and Effective 100 awards represents compelling, innovative consumer campaigns and experiences that are defining the next generation of marketing.

The WARC Creative 100 is determined by tallying recognitions at global and regional creative awards shows, including the Cannes Lions International Festival of Creativity, Clio Awards, and London International Awards (LIA). Similarly, the WARC Effective 100 takes into consideration recognitions from Effies, IPA Effectiveness Awards, Jay Chiat Awards, and others.

Stagwell agencies 72andSunny, Anomaly, Assembly, Doner, and Forsman & Bodenfors all received recognitions on this year’s rankings, as well as Stagwell’s newly-launched Stagwell Media Network. Full highlights from this year’s WARC Creative 100 include:

  • Forsman & Bodenfors: Ranked #3 in Top 30 Campaigns (Creative 100) with Volvo E.V.A. Initiative
    • Forsman & Bodenfors’ cutting-edge campaign, “Equal Vehicles for All Initiative” (E.V.A.) for Volvo, was celebrated as a Top 30 Campaign (Creative 100). The E.V.A. Initiative shared 40 years of research via an integrated campaign to raise awareness of gender inequities in crash tests. The global campaign drove unmatched engagement, with over 290 million social media impressions and led to over 40,000 downloads of its database. The E.V.A. Initiative has also received awards from the Cannes Lion Festival of Creativity, CLIO, Eurobest, and SABRE.
  • Stagwell Media Network: Ranked #45 in Top 50 Networks (Effective 100). Stagwell Media Network – launched in August 2021 – combines leading omnichannel expertise for global B2B and B2C solutions from several leading media agencies, including Assembly (formerly Assembly and ForwardPMX), MMI Agency, Media Kitchen, and Grason, creative consultancy GALE, B2B specialist Multiview, multilingual content agency Locaria and travel and media experts Ink.
  • Anomaly: Ranked #13 in Top 50 Creative Agency (Effective 100) and #28 in Top 50 Networks (Effective 100). 
  • Assembly: Ranked #33 in the Top 50 Media Agencies list (Effective 100). 
  • 72andSunny: Ranked #29 in Top 30 Campaigns with Swipe Night, #29 in Creative Networks (Creative 100), #31 in Top Network in the Media (Media 100), and #48 in Top 50 Networks (Effective 100). 
    • 72andSunny’s extraordinary work for Tinder’s Swipe Night was recognized in Most Awarded Campaigns (Creative 100). Swipe Night, the network’s most awarded creative client work for 2021, has been widely celebrated as a standout of digital content and entertainment, transforming the way consumers date. The campaign has also been recognized at the Cannes Lion Festival of Creativity, Clio, Effies and the Daytime Emmy Awards, among others.  
  • Doner: Ranked #46 in Top 50 Networks (Effective 100). 

“Our agencies’ recognitions from WARC demonstrate Stagwell’s unlimited potential to drive results and recognition for the world’s leading brands,” said Mark Penn, Chairman and CEO, Stagwell Global. “WARC’s decision to honor Stagwell Media Network – one of our first and largest initiatives as the newly combined Stagwell Inc.– highlights the power of our integrated approach to client solutions, which is driven by cutting edge creative and digital solutions.”

For more information on Stagwell Global and our award-winning work, please visit stagwellglobal.com.

About Stagwell Inc.

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

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Beth Sidhu

Global network appoints Jon Schaaf, Shannon Pruitt, and Rick Acampora to deliver an evolved future-facing strategy that drives innovation, scale, efficiencies, and differentiation across clients and partners.

NEW YORK, Dec. 8, 2021 /PRNewswire/ — Stagwell Media Network, part of Stagwell (NASDAQ: STGW) Inc, today announced expanded leadership to further evolve the agency’s investment profile, with a focus on partnerships, innovation, investment models, and accountability to help clients navigate changes in the media landscape and fuel market-leading growth. 

Noted appointments include:

  • Jon Schaaf, Global Chief Investment Officer: With over 20+ years of experience at major holding companies (including Omnicom, Publicis, and GroupM), Jon has expertly led the development of omnichannel investment strategies for some of the world’s largest advertisers, as well as created cutting edge partnerships with the global publisher community. Jon will lead the creation and management of the investment group, overseeing strategy and activation across Stagwell Media Network clients globally.
  • Shannon Pruitt, Global Chief Content Officer: Shannon is a 20+ year industry leader with deep agency, publisher, and brand-side experience. Having been in former roles at Dentsu’s The Story Lab, Carat, Warner Brothers, as well as CMO of The Honest Company, she has helped some of the world’s leading companies connect with consumers in ever-and-rapidly changing economic, cultural, and media environments. In this new role, Shannon is responsible for developing innovative content, media, and publisher relationships that deliver integrated experiences across the network for Stagwell Media Network clients to drive measurable value and business outcomes.
  • Rick Acampora, Global Chief Client Officer: With experience across a plethora of agencies and brands, including GroupM, MEC/Wavemaker, UM, and Publicis, Rick has built, maintained, and applied the practice of client leadership for some of the world’s most recognizable brands. Rick led the product unification and transformation for the merger of MEC and Maxus to form Wavemaker and ensured expansion for both their clients and the agency resulting in the two most significant growth years in MEC/Wavemaker’s history. At Stagwell Media Network, Rick will collaborate across the client and agency teams to create indispensable partnerships that drive innovation and results while also enabling our people to continuously progress as leaders.

“This team has invaluable experience in creatively developing and activating forward-thinking strategies and partnerships that deliver meaningful growth for businesses,” said James Townsend, Global CEO of Stagwell Media Network. “Together, and with the expansive Stagwell community, they will collaborate with publishers and media partners to construct opportunities that our agencies can uniquely bring to our clients.” 

Stagwell Media Network is home to more than 2,500 experts with an expansive global footprint across 40 offices in 20 countries, managing close to $5 billion in media. The network creates an exciting environment for a new era of marketing talent, bringing together world-class omnichannel media, analytics, technology, and consulting expertise.

“The formation of the Stagwell Media Network was an intentional and proactive approach to ensuring we enable collaboration that helps deliver on our vision of being the challenger brand offering an alternative to the status quo,” said Stagwell’s president Jay Leveton. “Our continued investment in this team and community underscores the importance of how we intend to create new opportunities for our clients, partners, and the market.”

Additional leadership and organizational details will be announced in the coming weeks. These investments will drive increased collaboration across the entire media and creative portfolio in Stagwell. 

About Stagwell Media Network

Stagwell Media Network is a group of leading multichannel agencies including AssemblyMMI AgencyMedia Kitchen, and Grason, creative consultancy GALE, B2B specialist Multiview, transcreation agency Locaria, and travel and media experts Ink. The network offers marketers a more dynamic partner for global B2B and B2C solutions spanning data, technology, media, and creativity aimed at accelerating business growth for brands worldwide. 

About Stagwell Inc.

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

 

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FEATURING

NEW YORKDec. 6, 2021 /PRNewswire/ — (NASDAQ: STGW) – Stagwell Inc., the challenger network built to transform marketing, today announced several senior appointments that will help position the Company for accelerated global growth and talent acquisition as it enters 2022.

Key Appointments Include:

  • Robyn Freye has been named SVP, Chief Growth Officer, North America to lead strategic growth initiatives for the North America market and build a robust client growth strategy across network. At Stagwell, Freye has been instrumental in attracting key client engagements to the global roster, including Google, Uber and Expedia. Freye held prior roles at The Burnett Collective, where she served as a VP focused on agency search and review, global consolidation, and operational enhancement for multinational brands; and at R/GA as Vice President and Managing Director, overseeing growth marketing efforts and key multinational accounts for multiple U.S. offices.
  • Alexis Williams has been named SVP, Chief Brand Officer, North America and will lead brand marketing efforts collaborating with Stagwell’s global and growth teams. Williams was instrumental in the development of Stagwell Inc.’s brand amid the combination of MDC Partners Inc. and Stagwell Marketing Group LLC. and serves as an advisor to key network communications clients.  Prior to her tenure at Stagwell, Williams held several executive roles at Politico overseeing marketing communications and the erection of Politico’s strategic events division, and served as the Global Head of Women Rule, a membership program that convenes women in positions of leadership quarterly for idea-sharing, networking, and more.
  • Nate Napier has been named SVP, Global Solutions, responsible for building integrated teams and working models that harness the collective marketing expertise of Stagwell’s portfolio agencies in service of connected, scalable solutions for global clients.  During his tenure at Stagwell, Napier has been key to the creation of a central client relationship management team that serves key global accounts. Prior to joining Stagwell, Napier spent his career on the client-side leading integrated brand building and implementing modern agile marketing strategies for several Fortune 100 organizations including Intuit and Procter & Gamble.
  • Amy Mayurnik has been tapped for the role of SVP, Global Recruitment, where she will lead and expand the network’s central recruitment team in support of the growth underway across Stagwell’s portfolio of companies. One of Stagwell’s longest-serving employees with over a decade of experience in the network, Mayurnik has been instrumental in developing a global talent pipeline of over 250,000 leading creative, digital and technology-focused experts. Joining Mayurnik on the team – and doubling the size of Stagwell’s central recruitment arm — are Shane McEwen, Mariana Bustamante, and Doris Jones, with additional hires planned throughout 2022. Prior to Stagwell, Mayurnik was employed at Deloitte.

“We have high hopes for Stagwell in 2022 and are making incredible progress in assembling the right team of collaborative leaders to bring our vision for transformative marketing to life,” said Chairman and CEO Mark Penn. “Each of these employees has demonstrated exceptional judgement, agility in the face of disruption, and a commitment to Stagwell’s collaborative approach to global services.”

In addition to hiring over 1,000 employees across its portfolio in recent months, Stagwell has made several key appointments since its launch in August 2021 to round out the Company’s roster of executive leadership. In addition to the aforementioned talent, Stagwell has hired Stephanie Howley as Chief People Officer; tapped former Harris Poll executive Merrill Raman to lead technology and IT across Stagwell as Chief Technology Officer; and promoted Randy Duax to the role of Managing Director, Asia-Pacific to further accommodate the network’s rapid global expansion.  

About Stagwell Inc.

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

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CONTACT

Beth Sidhu

FEATURING

NEW YORK, Oct. 27, 2021 /PRNewswire/ — Stagwell today announced that two of its agencies, Anomaly and 72andSunny, were recognized at The Association of National Advertisers (ANA) 2021 Multicultural Excellence Awards.

Anomaly and 72andSunnny combined for six total wins across an array of multicultural marketing categories including: Asian, Demonstrated Growth, LGBTQ+ (Lesbian, Gay, Bisexual & Transgender), Print, Small Budget and Socially Responsible, where Anomaly capped off a highly decorated evening with a Grand Prize win for its ‘When We all Vote’ campaign in partnership with Vote Loud. With four total wins, Anomaly was the recipient of more awards than any other agency at the event. 72andSunny received two wins for “Football is For Everyone” winning in both the LGTBQ+ and Small Budget categories.

Additional client partners recognized include National Football League, Netflix, Can-Am On-Road and Don Julio.

“ANA Multicultural Excellence Awards spotlight the agencies raising the standard of work for multicultural marketing across the advertising industry. These accolades are a testament to Stagwell’s core belief that the marriage of data-driven insights and eye-catching, authentic creative leads to effective marketing outcomes.”

Mark Penn

Chairman & CEO

Winning campaigns include:

  • When We All Vote – A component of Michelle Obama’s When We All Vote initiative, this campaign from Anomaly was a rally cry to engage and challenge Gen Z to prepare to vote ahead of the 2020 Election season. It is the Grand Prize winner in the Socially Responsible category.
  • Football is For Everyone – 72andSunny teamed up its long-term client partner the NFL to show support for Carl Nassib, the first active NFL player to come out as openly gay, and plant a flag for what they believe: football is for everyone. The team created a powerful film in partnership with LGBTQ support organization The Trevor Project, driving donations to the non-profit.
  • Don Julio Cinco de Mayo – Anomaly worked with Don Julio to encourage consumers to support their favorite local establishments, as well introduce a fund in honor of the brands’ founder that will commit $1 million in aid over the next four years to charities supporting Mexican bartenders and restaurant workers.
  • Welcome to Our World – Effort between Anomaly and Netflix to celebrate the various AAPI entertainers and creators who have bolstered Netflix’s expansive global content offering and spotlight contributions of AAPI talent to the entertainment industry.
  • Can-Am On-Road Women’s Mentorship Program – Anomaly and Can-Am teamed up to launch a program designed to help overcome the barriers that prevent women from experiencing the power of motorcycle riding through inclusivity and education.

The ANA Multicultural Excellence Awards program showcases best-in-class examples of multicultural marketing — work that features powerful cultural insights that ultimately helps brands to effectively connect with diverse consumers.

For more information on Stagwell, please visit www.stagwellglobal.com

ABOUT STAGWELL

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 20+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

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Breakthrough digital experiences and omnichannel campaigns from 72andSunny, Anomaly, Assembly and Doner lead 2021 roster recognized as most effective in marketing

NEW YORK, Oct. 6, 2021 /PRNewswire/ — (NASDAQ: STGW) Stagwell announced today that several of its network agencies received recognition at the 2021 Effie U.S. Summit and Awards for exceptional work in producing some of the year’s most effective marketing efforts on behalf of top brands such as Match Group, Diageo, and Peacock.

In total, Stagwell agencies earned 5 Gold, 3 Silver, and 4 Bronze awards for campaigns that represent the best-in-class in digital brand experiences, media innovations, sustained product success, multicultural products, and brand integration and entertainment partnerships, among other categories. Winning agencies include 72andSunny, Anomaly, Assembly and Doner with client partners Tinder/Match Group, Crown Royal/Diageo, Allegheny Health Network, and more.

“A simple equation powers results at Stagwell: creative + connected = effective,” said Mark Penn, Chairman and CEO, Stagwell. “It’s an honor to see the unmistakable impact Stagwell’s agencies have had on their clients’ businesses celebrated by the Effies, the industry’s banner-holder for marketing effectiveness.”

Award highlights include: 

  • Three GOLD Effies for 72andSunny, including two for Tinder’s breakthrough marketing effort, “Swipe Night,” a feat of digital content and entertainment that has transformed the way modern consumers date. A highly decorated campaign, “Swipe Night” was the recipient of a Cannes Lions Entertainment Grand Prix, and has won accolades across other top industry award shows including the Clio Awards, D&AD, the One Show, Webby Awards, Adweek competitions and more. The work was also Emmy nominated. 72andSunny also received a BRONZE Effie.
  • Two GOLD Effies for Anomaly and client partners Crown Royal and Ski-Doo for campaigns that demonstrate the agency’s unyielding focus on solving business challenges with any, and every, form of creativity. Together with two SILVER and BRONZE Effies, the agency was awarded across a breadth of categories, from brand creation and business transformation to multicultural products and digital and media innovation.
  • A SILVER Effie for Doner’s “The Vitals: Real-Life Heroes of 2020” created in partnership with Allegheny Health Network and Marvel. The agency honored the courage of the nurses on the frontlines of modern healthcare through stories brought to life in a Marvel comic book, social, digital content, and experiential elements.
  • A BRONZE Effie for Sustained Success for Doner, Assembly, and The Underground’s campaign for Allegheny Health Network, #LivingProof. Flexing the combined creative, media and production heft of the three units, Doner transformed into a newsroom, seamlessly sharing compelling, real outcomes that were captured one day and cast live the next across TV, radio, social, digital and out-of-home. In six years, this campaign has garnered seven Effie Awards in all.

The Effies annually honors the most effective marketing campaigns in the world, spotlighting ideas that work and drive value for modern brands. To date, Stagwell agencies have collectively earned over 130 Effie Awards.

About Stagwell Inc.

Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 24+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients.

For more information, visit www.stagwellglobal.com

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Annual awards ceremony hosted by the 4A’s, the industry’s leading trade association, recognizes excellence in marketing strategy

NEW YORK, Sept. 22, 2021 /PRNewswire/ — (NASDAQ:STGW): Stagwell today announced three of its agencies, Anomaly, Colle McVoy, and 10 Thousand Design, received recognition at the 2021 Jay Chiat Awards, an annual celebration of the best strategic thinking in marketing, media and advertising around the world. The awarded campaigns include work for MELĒ Skincare, Obie, and Houston White, and illustrate the transformative value for clients and consumers when marketing strategy blends purposeful creative with keen consumer insights.

“Our network knows that a smart strategic insight can be the differentiator between bottom-of-the-barrel creative work and the kind of transformative marketing that moves culture — and the consumer,” said Mark Penn, Chairman and CEO, Stagwell. “I am proud that every one of this year’s winners takes that spirit of innovation and brings it to bear against real-world issues.”

Anomaly received three awards at this year’s ceremony, including:

Gold Award for National Strategy and a Bronze Award for Product/Service Creation Strategy for its campaign “A Scientific Breakthrough: The Science of Melanin-rich Skin,” created in partnership with MELĒ Skincare, a Unilever brand. Recognizing that while skincare marketing has evolved to include diverse figures, the products themselves have not, the team partnered with Unilever to create MELE, a new skincare brand designed to fill the void of products designed for darker shades of skin. Within 6 months of launch, 5 of 7 MELĒ Skincare products received competitive awards from major publications, and all available products received above 4.6 stars and over 1000 positive customer reviews.

Silver Award for Healthcare Strategy awarded for Anomaly’s partnership with BabyMed founder Dr. Amos Grunebaum to conceive and create Obie, a first-of-its kind fertility and pregnancy app that helps couples identify barriers to pregnancy and manage their fertility journeys. Anomaly led product positioning, development of the business model, and brand strategy, design, and identity. Anomaly collaborated with YML, another agency in the Stagwell network, to build the digital product.

Additionally, Minneapolis-based creative agency Colle McVoy and design firm 10 Thousand Design shared an honorable mention in the Product/Service Creation Strategy category for their work with Houston White, which unifies the entrepreneur’s community hub, retail space, and apparel and accessories businesses under one brand, “Houston White Men’s Room.” The agencies’ expertise and insights helped bolster the brand and design work, delivering a final identity that positions HWMR for national growth.

The Jay Chiat awards are hosted annually by the 4A’s, the advertising industry’s foremost trade association. Anomaly and Colle McVoy have both won the award in previous years.

Last month, MDC Partners Inc. and Stagwell Marketing Group LLC combined to form Stagwell, the challenger holding company built to transform marketing.

About Stagwell Inc.
Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing.  Led by entrepreneurs, our 10,000+ specialists in 24+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients

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