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Kenneth Hein

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The awards recognize how Stagwell’s (STGW) GALE delivers meaningful business results for its clients, leading the industry in integrated and innovative marketing approaches

NEW YORK, March 12, 2025 /PRNewswire/ — This week, GALE won two of the industry’s top awards: Ad Age’s 2025 Business Transformation Agency of the Year and Adweek’s 2025 U.S. Media Agency of the Year. These accolades recognize GALE’s unique positioning as the industry’s only Business Agency, bringing excellence across all its offerings—from strategy and creative to emerging media and technology—to deliver transformative growth for its clients.

GALE’s recognition as Ad Age’s Business Transformation Agency of the Year underscores its founding mission to deliver measurable business outcomes for its clients. This approach requires strategic, modern solutions for each partner and campaign, forging deeper connections with consumers to drive meaningful change. GALE’s transformational work for Hard Rock, H&R Block, MilkPEP, and Buchanan’s were noted by Ad Age, in particular. For instance, GALE’s “Come Together” campaign–helping Hard Rock develop and launch its first-ever loyalty program, Unity–drove a 20% increase in cross-line-of-business revenue.

GALE’s additional successes include building a CRM program that added $91 million in revenue in just one year for a QSR giant, increasing yearly revenue by 59% for a car rental giant, and reversing a decades-long sales decline for dairy milk.

One of the components of GALE’s business transformation effectiveness is a strong approach to media, as recognized by the Adweek U.S. Media Agency of the Year win. Highlighting GALE’s innovation across media strategy, planning, and execution, key pillars that contributed to this award include: launching Alchemy.Ai, a proprietary AI platform that optimizes media, creative, and operations; formalizing a social-first offering, which drives engagement through audience-centric approaches; and GALE’s commitment to providing equal and unmatched excellence across both its media and creative offerings. Adweek named GALE its Breakthrough Media Agency of the Year just two years ago, reinforcing the agency’s position as a leading force in the space.

Of the wins, GALE’s Global CEO, Andrew Noel, said, “GALE’s recognition as both Business Transformation Agency of the Year and U.S. Media Agency of the Year is a testament to our ability to drive real impact for brands. By seamlessly integrating strategy, creativity, media, and technology, GALE is setting a new standard for what a modern agency can achieve when focused on driving real business results. We’re grateful to our clients whose partnership allows us to execute this vision, and our people who bring it to life.”

“When we added media to our offering just over six years ago, we understood this was critical to pushing boundaries across modern marketing,” added Sophia Zhang, GALE CEO of North America. “With emerging technologies and platforms, evolving consumer behaviors, and the growing demand for seamless brand experiences across channels, our excellence in the media space only bolsters our core offering as a Business Agency.”

GALE remains one of the most diversely awarded agencies in the industry, with other wins across Ad Age’s Data & Analytics Agency of the Year, Campaign US’ Advertising Agency of the Year, Adweek’s Fastest Growing Agency, and Ad Age’s A-List. These agency awards are in addition to top honors for client work, including Cannes Lions Awards, Effie Awards, and ANDY Awards.

About GALE
GALE is a Business Agency. We bring business insights to brand storytelling and activate across every channel. With expertise in business strategy, CRM, loyalty, brand storytelling, integrated, performance, creative, and content marketing, experience design and media, GALE creates marketing systems and communications that grow businesses. GALE delivers strong business outcomes for its partners in automotive, QSR, retail, gaming, entertainment, telecom and more. Founded in 2014, the agency currently has offices in New York, Singapore, Toronto, Denver, Los Angeles, London, Austin, Kansas City and Bengaluru. GALE has received top industry awards including Ad Age‘s A-List, Ad Age‘s Data & Analytics Agency of the Year, Adweek‘s Fastest Growing Agencies and Adweek‘s Breakthrough Media Agency of the Year.

Contact:
Mary Moczula
mary.moczula@galepartners.com

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This year’s winners reflect a breakthrough year of industry-leading digital and creative work from Stagwell’s network on behalf of leading brands including Amazon, Hard Rock, JPMorganChase, Qualcomm, Starbucks, United Airlines, Visa, and more.

2025 award highlights include:

• 72andSunny named No. 9 on Ad Age’s 2025 Agency A-List by turning its founding value of optimism into a business strategy. 72andSunny won 11 new clients and had 7 Super Bowl ads and a 30% increase in revenue.  2024 was a year of standout client work with brands such as United Airlines, Barbie, Activision Blizzard, Venmo and the NFL.
  
  
• Anomaly named No. 3 on Ad Age’s 2025 Agency A-List after a significant year of new business welcoming 15 new clients including Starbucks, Chevrolet, Visa, Ferrero Group, Google Shopping and Lululemon. The agency celebrated its 20^th anniversary this year and continued to strengthen its entrepreneurial muscle.
  
  
• Code and Theory named Ad Age’s 2025 B2B Agency of the Year. Through the agency’s unique ability to incorporate emerging technology with creativity, Code and Theory’s work has translated into massive success for clients in the business-to-business space. Code and Theory’s roster of B2B clients includes Qualcomm, Volvo Trucks, Thomson Reuters, and Amazon Ads.
  
  
• GALE named Ad Age’s 2025 Business Transformation Agency of the Year for leading brands into a new era in marketing. The agency stands out for its ability to blend business strategy with bold, creative campaigns brought to life on emerging platforms across social media, gaming, and more. This approach has led to transformative results for diverse clientele, including prominent brands like Hard Rock, H&R Block, and MilkPEP.

“These awards recognize that Stagwell is the destination for first-rate creativity and innovation,” said Stagwell Chairman and CEO Mark Penn. “Congratulations to the teams at 72andSunny, Anomaly, Code and Theory, and GALE for this incredible performance. For a company of our size, winning and servicing the best accounts is a testament to our talent and impact.”

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 40+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. www.stagwellglobal.com.

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Kara Gelber
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“Brad was integral to GALE’s success and we wish him well in this next chapter,” said Noel, one of GALE’s co-founders. “As we take the baton, Sophia and I are excited to build on the agency’s well-established legacy, emphasizing the disruptive approach and innovations that have made it one of the industry’s most-awarded agencies.”

Noel and Zhang, who have been with GALE for a decade, will continue driving the agency’s status as a leader in modern marketing, doubling down on its strategic advisory offering, further enhancing its industry-leading technology, Alchemy.Ai, and fostering a continued emphasis on driving real business growth for its clients.

“GALE’s culture of great people, great clients, and great work is one that we care about deeply,” said Zhang. “The value we bring as a Business Agency is more critical than ever and will define our future success as we set the standard for excellence across creativity, strategy, and technology.”

As Global and North America CEOs, Noel and Zhang will co-lead the agency’s strategic vision and direction, expanding on a close partnership established in their previously held roles of Managing Partners. Both will maintain close oversight of client services and advisory, and have been integral in agency, client, and employee decision-making for several years.

Over the past few years, GALE has experienced unprecedented growth, earning accolades including Ad Age‘s A-List, Ad Age‘s Data & Analytics Agency of the Year, Adweek‘s Fastest Growing Agencies, Adweek‘s Breakthrough Media Agency of the Year, and Campaign US‘ Advertising Agency of the Year. It is also currently shortlisted for Campaign US‘ Digital Innovation Agency of the Year.

“I see a bright future for GALE’s next chapter under Sophia and Andrew’s leadership,” shared Chairman and CEO of Stagwell Mark Penn. “GALE sits at the forefront of modern marketing, and I feel confident the agency will continue to drive strong client outcomes across creative and media ecosystems under their leadership.”

About GALE 
GALE is a Business Agency. We bring business insights to brand storytelling and activate across every channel. With expertise in business strategy, CRM, loyalty, brand storytelling, integrated, performance, creative, and content marketing, experience design and media, GALE creates marketing systems and communications that grow businesses. GALE delivers strong business outcomes for its partners in automotive, QSR, retail, gaming, entertainment, telecom and more. Founded in 2014, the agency currently has offices in New York, Singapore, Toronto, Denver, Los Angeles, London, Austin, Kansas City and Bengaluru. GALE has received top industry awards including Ad Age‘s A-List, Ad Age‘s Data & Analytics Agency of the Year, Adweek‘s Fastest Growing Agencies and Adweek‘s Breakthrough Media Agency of the Year.

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Mary Moczula
mary.moczula@galepartners.com

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A roundup of Stagwell’s work at Super Bowl:

• 2022
• 2023
• 2024

Three Spots Earned Top 10 Honors from USA Today Ad Meter

NEW YORK and NEW ORLEANS, Feb. 10, 2025 /PRNewswire/ — Stagwell, the challenger network built to transform marketing, and its network of award-winning agencies aired four standout spots during this year’s Super Bowl LIX for clients Bud Light, the National Football League (NFL) and Starbucks. Alongside the Big Game, Stagwell agencies led high-impact off-field campaigns and activations for clients including Budweiser, Booking.com, Don Julio, Frank’s RedHot, GoDaddy, Perdue Chicken and more.

The on-air work includes some of the leading campaigns including three of the top 10 highest-rated commercials on the USA TODAY Ad Meter. The critical acclaim underscores the creative and strategic impact of Stagwell’s agencies in sports and marketing. In the lead up to Super Bowl LIX, last week Stagwell hosted a SPORT BEACH Clubhouse in New Orleans and continues to cement its sport presence.

“The Super Bowl has become a moment where sport meets culture,” said Stagwell Chairman and CEO Mark Penn. “In a sea of mediocrity, the work of Stagwell agencies like 72andSunny and Anomaly stands out for its creativity and cultural relevance.”

The Big Game

Crafting the biggest brand narratives at the Super Bowl.

NFL x 72andSunny

NFL “Somebody | It Takes All of Us” – 72andSunny rolled out its powerful Big Game ad featuring NFL players mentoring children through the NFL’s partnerships with Big Brothers Big Sisters of America, Special Olympics, and the InSide Out Initiative. The ad was ranked in the top three in The New York Times’ roundup.  

NFL x 72andSunny

NFL “Flag 50” – 72andSunny and the NFL went back to the 80’s for an ad that aired after halftime during the broadcast. This nostalgic spot stars dynamic varsity flag football stars and encourages viewers to advocate varsity flag football in 50 states. The campaign earned 4.5 stars in Ad Age’s review.

Bud Light x Anomaly

Anomaly carried on its tradition of leading Bud Light’s Super Bowl campaign. The 60-second spot for Bud Light aired during the game and starred musician Post Malone, comedian Shane Gillis, and NFL legend Peyton Manning. They brought Big Men on the Cul-de-Sac (BMOC) energy to the Big Game. Bleacher Report ranked the ad in the top three in 2025.  

Starbucks x Anomaly

Starbucks “Hello Again”– Anomaly helped Starbucks power its comeback with a bold new campaign. The coffee giant, which recently introduced an initiative focusing on its personal touch, featured a pre-game Super Bowl ad backed by AC/DC’s “Thunderstruck.” A follow-up post-game ad used the same song to promote a free tall coffee for rewards members the day after the game.

Off the Field

Outside of the national stage, clients and agencies made a splash.

Allison

Allison helped clients including Budweiser, GoDaddy and Booking.com with media strategy leading up to the Big Game, securing hundreds of media placements and millions of impressions for Budweiser’s Clydesdale Super Bowl return; GoDaddy’s launch of its AI-powered website builder, GoDaddy Airo; and Booking.com’s bookable Big Game experience with exclusive access to Super Bowl tailgates and meet-and-greets.

Allison also supported several high-impact onsite activations for clients Dexcom, Good Sports and GNC. Dexcom debuted at Radio Row with Mike Golic Sr. sharing his diabetes journey and how its Stelo biosensor helps manage glucose. Good Sports brought Kyle Rudolph to promote youth sports accessibility, while GNC created buzz with branded Lyft cars, a smoothie hut, and appearances by Steelers legends Joey Porter Sr. and Ryan Clark.

Anomaly

Anomaly collaborated with Don Julio and Popeyes to launch a limited-edition Championship Lineup menu. The one-day-only menu blended Louisiana-style fast food with luxury spirits, featuring a Tequila Don Julio Reposado flavored chicken sandwich and wings.

Code and Theory

Code and Theory partnered with the NFL to reimagine the fan-first experience with the new NFL app, enhancing game-day streaming and real-time stats. The app integrates personalized content, live updates, and streamlined navigation, creating an immersive, user-centric platform for football fans.

Ahead of the Big Game, Code and Theory also helped an NFL playoff championship team, The Washington Commanders, with a major rebrand – twice. The agency led the transition from the team’s original moniker to the interim “Washington Football Team” and, ultimately, to the powerful and permanent identity of the Washington Commanders.

Colle McVoy

Colle McVoy partnered with Perdue Chicken, where Comedian Wayne Brady “winged it” with improvised livestream performances during the game drawing from key game moments, commercials, and viewer requests. The partnership encouraged viewers to rethink Super Bowl rituals.

The agency also debuted a fresh spot with Frank’s Red Hot featuring Paris Hilton. The ad showed Paris whipping up gameday recipes while inviting fans to show how they spice up their dishes with Frank’s. Viewers had a chance to win cash prizes, along with a crystal-bedazzled bottle of Frank’s RedHot.

HUNTER

HUNTER partnered with TABASCO and local Chef Alden Boudy to showcase how TABASCO can elevate pizza on National Pizza Day in New Orleans. The agency also supported media relations for STōK Cold Brew Coffee’s Super Bowl ad featuring Wrexham AFC, Rob McElhenney, Ryan Reynolds, and Channing Tatum in a fun campaign to elevate goal scoring celebrations. Lastly, HUNTER helped launch TurboTax’s 12^thannual Super Bowl commercial, securing high-impact media coverage for the brand’s Big Game creative featuring Issa Rae.

Jasper Advisors

Jasper Advisors supported NWSL Commissioner Jessica Berman and WNBA’s Shana Stephenson ahead of Super Bowl Weekend, preparing Berman for media interviews and Stephenson for a panel on sports, community, and identity.

Trade X Partners

Trade X Partners developed and activated for Perdue Chicken supporting “Game Day” with Super Bowl adjacent content starring actor, chef and Perdue partner Valerie Bertinelli telling “CBS Mornings” how she likes to serve up her wings.

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NEW YORK, Sept. 18, 2024 /PRNewswire/ — Stagwell (NASDAW: STGW), the challenger network built to transform marketing, has appointed Sunil John as Senior Advisor, Stagwell MENA. John will head Stagwell’s forthcoming MENA office, spearheading growth and enhancing collaboration among local agencies and partners. He will also develop new client solutions, utilizing his extensive regional network to support brands aiming for both regional expansion and global reach.

John, named the Best PR Professional in the Middle East by PRWeek in 2023 and 2020, brings over three decades of regional experience to Stagwell, having founded ASDA’A BCW, the region’s leading PR consultancy and been instrumental in shaping the public relations landscape in the Arab world. During his time at ASDA’A he launched Proof Communications, a specialist digital and design firm, OnePoint5, an ESG advisory and led the annual Arab Youth Survey, the groundbreaking thought leadership platform capturing the hopes and aspirations of the 200 million Arab youth.

Additionally, as an Advisory Board Member of the Dubai International Chamber since July 2021, John has been influential in reinforcing Dubai‘s status as a global trade hub.

“Marketers who miss out on MENA will miss out on one of the biggest consumer growth stories of our decade,” said Mark Penn, Chairman and CEO, Stagwell. “As we focus on becoming more competitive internationally, Sunil’s unparalleled experience in MENA and his leadership are what Stagwell needs to deepen our presence and help our clients succeed in this crucial market.”

“I am excited to join Stagwell and contribute to its unique technology-driven offering in the marketing services landscape,” said Sunil John. “The opportunity to integrate my experience, my love of research and insights, and my focus on digital transformation and technology with Stagwell’s innovative approach will bring value to a region that is one of the fastest growing in the world. As a challenger network, I believe Stagwell will be the company that creates significant impact for our clients in the MENA region.”

John’s appointment comes at a time when Stagwell is opening a new chapter in the region after recently announcing its intent to acquire Consulum, a leading government advisory firm that specializes in strategic communications, public policy and leadership support in the MENA and other global markets.

Stagwell’s footprint across MENA includes its omnichannel media agency Assembly and global creative collective Forsman and Bodenfors. Additionally, Stagwell counts marketing and talent management agency FLC and strategic growth advisory firm Phronesis Group among its global affiliate partners in the region. With offices across Dubai, Cairo, and Riyadh, Stagwell is positioned to serve clients in a range of industries in MENA, including retail, automotive, crypto, real estate, tech and finance sectors.

The MENA region is a key growth market for Stagwell as the company pursues its goal of doubling revenue at the Company beyond North America by 2025. In 2024 to date, Stagwell has acquired seven firms, including LEADERS (Israel), Team Epiphany (U.S.), Sidekick (U.K.), What’s Next Partners (France), PROS (Brazil), Business Traveller (Global), and BERA (U.S.).

About Stagwell

Stagwell (NASDAQ: STGW) is the network created to transform marketing. We deliver creative performance at scale for the world’s most ambitious brands, connecting culture-moving creativity with cutting-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our more than 13,000 experts in more than 34 countries are united under a single purpose: to generate effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com. 

Contact:
Kara Gelber
Pr@stagwellglobal.com

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Stagwell congratulates Mastercard on winning the Grand Prix for Creative Data in partnership with Assembly, formerly Brand New Galaxy, and McCann Poland for the “Room for Everyone” initiative. Assembly’s digital commerce unit, as Mastercard’s technology partner, created the UI/UX, managed development, and supplied analytics for the campaign’s core tool WhereToStart.com, which helps Ukranian entrepreneurs find the best location to run their businesses, based on data that reveals where the greatest chance of success lies.

“While SPORT BEACH captivated attendees at Cannes Lions, our agencies captivated the juries. I’m proud to celebrate our agencies’ strong showing at Cannes, marked by our first Grand Prix since 2019,” said Mark Penn, Chairman and CEO, Stagwell. “The awarded work exemplifies our core strengths in technology-led marketing and helping brands gain ground with innovative approaches to earned influence. We thank our clients for their enduring trust in our agencies and their collaboration in pushing the frontiers of creativity and technology.”

Cannes awarded Lions to:

• “Anthem“ from Diablo IV (Blizzard Entertainment) and 72andSunny, which won a Bronze Entertainment Lion for Gaming.
• “Heart Surgeon’s Cookbook“ from Getinge and Forsman & Bodenfors, which won a Bronze Pharma Lion.
• “Imagine with Petacos” for Poker Beer from Buentipo Anchor, a Stagwell global affiliate network partner, which won one Silver Lion in Design and four Bronze Lions in Brand Experience & Activation, Design, Direct, and Outdoor.
• “Room for Everyone“ for Mastercard by McCann Poland with Assembly as technology partner, which won 1 Grand Prix for Creative Data, 2 Gold Lions in Creative Strategy and Direct, 1 Silver Creative B2B Lion, and 1 Bronze Creative Effectiveness Lion.
• “The Table Read“ for NFL from 72andSunny, which won 2 Bronze Lions in Entertainment for Sport and Social & Influencer.

Visit Stagwell’s site to view the winning work.

About Stagwell

Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

CONTACT: 
Sarah Arvizo
pr@stagwellglobal.com

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Kenneth Hein
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Contact

Kara Gelber
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Award Highlights from H1 2024 include:

• 10+ “Agency of the Year” Distinctions, including Ace Awards “Creative Agency of the Year” for Code and Theory; Ad Age A-List Award for 72andSunny (#8); Ad Age Business Transformation Agency of the Year for Code and Theory; Ad Age Standout Agency of the Year for Colle McVoy; Ad Age Standout Agency of the Year for Team Epiphany; Campaign U.S. “Advertising Agency of the Year” for GALE; Campaign U.S. “Media Agency of the Year” for Assembly; Digiday Media Buying & Planning Awards “Media Agency of the Year” for Movers+Shakers; Observer Top 5 Agencies for Crisis & Reputation Management for SKDK; PRovoke Media IN2 SABRE Awards North America “Disruptive Agency of the Year” for Exponent PR; and PRSA Anvil Awards “Silver Oak Anvil” Award for Agencies for HUNTER.

• 50+ Technology, Product, & Innovation Awards, with highlights including  PRophet – an AI tool for PR professionals – winning at the Webby Awards for Marketing and Content Management App; and at the IN2 SABRE Awards’ Tech Stack category; SMC’s shared augmented reality platform ARound winning Best in Extended Reality at the SBJ Sports Business Awards: Tech; Allison’s campaign measurement tool, BrandGeist IQ, winning in the Tech Stack Awards at the IN2 SABREs; Goodstuff’s innovative OOH green bidding tech for Ovo Energy winning in the Product Innovation category at the Campaign Media Awards;  and Code and Theory’s innovative use of AI for NBC’s “Big Board” winning Gold for Use of Data in the New York Festival Awards.

• Top 5 Awarded Campaigns Globally from Stagwell Agencies Include:
  • “Anti-Choice Ads” from 72andSunny, Wisp, and the Abortion Freedom Fund: This Fast Company “World Changing Ideas” 2024 Winner was an interactive PSA for reproductive rights, which turned the “skip ad” button into an inescapable dilemma for anti-abortion audiences. With top honors won at global shows such as the 28th Annual Webby Awards, Clio Awards, Clio Health Awards, and D&ADs, “Anti-Choice Ads” is a shortlisted campaign for the prestigious Cannes Lions Glass Lions for Change.
  • “The NIL Student Nurse Initiative” from Doner for Saucony and the Galen College of Nursing saw one of America’s largest educators of nurses, Galen College of Nursing, introduce the first ever NIL program developed exclusively for nursing students. In addition to winning a Grand Clio at the 2023 Clio Sports Awards, this campaign has picked up top wins at the 2024 Clio Health Awards and One Show.
  • “Map the Gaps” from YETI and Code and Theory set out to take the “street” out of Google Street View – by locating and integrating some of the world’s last uncharted trails. As digital partner, Code and Theory designed, developed, and launched the digital experience anchoring Map the Gaps, an effort which has won top awards at the 15th Annual Shorty Awards, One Show, The Drum Awards for Marketing Americas, ADC Awards, and 28th Annual Webby Awards, among others.
  • Tequilla Don Julio’s Super Bowl Stunt saw HUNTER partner with the Diageo brand to turn the tallest freestanding observation tower in the U.S., the STRAT Hotel, into a 1,149-feet-tall replica of Tequila Don Julio 1942’s iconic bottle. This first-of-its-kind projection stunt has picked up top accolades at The Drum Marketing Awards for Americas, Muse Creative Awards, and others.
  • “The La-Z Boy Decliner“ from Colle McVoy for La-Z Boy saw Colle McVoy’s creative technology team design and fabricate “The Decliner,” a first of its kind recliner allowing owners to AI-generate a cancellation excuse via SMS simply by pulling the handle. Alongside juicing La-Z-Boy’s website traffic by 200% and increasing brand sales by 50% during the first week of the campaign, The La-Z-Boy Decliner has stunned juries at the PRWeek Awards, PRovoke Media IN2 SABRE Awards North America, MediaPost Planning & Buying Awards, and more.

  To inquire about working with a Stagwell agency, please contact hello@stagwellglobal.com.

  About Stagwell
  Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com

  CONTACT: 
  Kara Gelber
  pr@stagwellglobal.com