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NEW YORK, Oct. 10, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, will report financial results for the three months ended September 30, 2024, on Thursday, November 7, 2024, before market open.

Stagwell will host a video webcast to review those results the same day at 8:30 AM (ET). Register here to attend the webcast.

A replay of the webcast will be available following the event at Stagwell’s website, https://www.stagwellglobal.com/investors/.

About Stagwell
Stagwell (NASDAQ: STGW) is the network created to transform marketing. We deliver creative performance at scale for the world’s most ambitious brands, connecting culture-moving creativity with cutting-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our more than 13,000 experts in more than 34 countries are united under a single purpose: to generate effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com

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Ben Allanson
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Former CEO of Saatchi & Saatchi Joins Stagwell’s (STGW) Forsman & Bodenfors Collective

LONDON, Oct. 7, 2024 /PRNewswire/ — Forsman & Bodenfors, a global creative collective within the Stagwell (STGW) network, has welcomed James Denton-Clark as Global CEO.

He will work alongside Forsman & Bodenfors leadership teams to oversee the agency’s continued global growth across eight offices, in six countries. Denton-Clark joins Forsman & Bodenfors from Saatchi & Saatchi, where he served as CEO.

With over 25 years of experience in the advertising and creative industries, Denton-Clark was a partner and latterly CEO at Karmarama, part of the team that sold the agency to Accenture in 2016. Denton-Clark also led transformational marketing for brands and topline growth across the newly merged Accenture Song. Prior to this, Denton-Clark held roles at BMB, BMP DDB and Bates Dorland.

“It’s epic to be joining the collective at Forsman & Bodenfors” said Denton-Clark. “Their early commitment to culture first work within a culture first company has led to them becoming one of the most awarded and transformative agencies in the world. I can’t wait to help the team take it to the next level”.

Throughout his career, Denton-Clark has a history of growth and built-up agencies to become agency of the year and regular winners of the Sunday Times Best Places to Work. While leading Saatchi & Saatchi, he helped the agency grow to be the U.K.’s largest agency by billings.

“Denton-Clark brings a track record of transformation and growth for his clients and agencies alike,” said James Townsend, CEO, Stagwell EMEA and Global CEO, Stagwell Brand Performance Network. “I look forward to welcoming him and seeing him take Forsman & Bodenfors, a key brand in our impressive creative portfolio at Stagwell, to the next phase of global growth. James will also join the EMEA executive group as we strategically deploy Stagwell’s connected solutions across the region, amplifying our impact and driving innovation.”

About Forsman & Bodenfors

Forsman & Bodenfors is a global creative collective transforming our clients’ businesses with ideas that change things. We work with some of the world’s most human brands including Volvo, Mandarin Oriental, SK-II, Google, Goldman Sachs, Polestar, Diageo, P&G, Crocs, LG, General Mills and H&M. Forsman & Bodenfors is one of the most globally awarded agencies across creativity and innovation, with key accolades including Cannes

Lions: Top 3 Independent Agency of the Decade; Contagious Pioneers; Fast Company: Most Innovative Companies; Digiday: Most Collaborative Culture. Forsman and Bodenfors is also the first and only global creative agency to receive both the global 3% Certification, and global certification from Fair Pay Workplace. We have people across eight offices in Gothenburg, Stockholm, London, Dublin, New York, Singapore, Shanghai and Toronto.

About Stagwell

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

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Stagwell and Adobe to build a modern marketing partnership with expanded Global wins, while launching a three-year innovative joint go-to-market business partnership leveraging each company’s unique offerings

Stagwell’s agencies 72andSunny, Code and Theory, Locaria, Movers+Shakers, National Research Group and more to collaborate for Adobe at a global scale

NEW YORK, Oct. 1, 2024 /PRNewswire/ — Adobe (NASDAQ: ADBE) today appointed Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, as its global lead for creative campaigns and social content for its Digital Media (DMe) business. Leveraging the integrated strengths of five agencies across the network from upstream research and insights to global strategy and creative, Stagwell proudly takes on the global remit to deliver impactful solutions for Adobe and global creators.

Stagwell and Adobe will also partner on a joint go-to-market initiative to accelerate the content supply chain for brands, the end-to-end process used to deliver content for marketing campaigns and personalized customer experiences. This partnership brings together solutions across Adobe Experience Cloud, Adobe Document Cloud, Adobe Creative Cloud and Stagwell Marketing Cloud, delivering products and services to create winning in-market offerings for Adobe and Stagwell clients.

“We are proud to join forces with Adobe, a brand synonymous with creativity and innovation, to build game-changing transformation tools for our clients and theirs,” said Chairman and CEO of Stagwell Mark Penn. “This partnership is another example of the value Stagwell is eager to create with clients via our integrated offering, and we are excited to bring our best-in-class creativity and technology to help Adobe inspire and empower their customers.”

72andSunny will expand their seven-year partnership with Adobe by leading global creative and strategy within this new model. Movers+Shakers will lead global social efforts, with a focus on mining cultural conversations in real-time and producing socially-native content with speed and agility. Code and Theory will be responsible for the launch of Adobe GenStudio, among additional high-profile assignments.

About Stagwell

Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients.  www.stagwellglobal.com.

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Stagwell (STGW) releases second installation of News Advertising Study, this time fielded among more than 20,000 British adults

76% of the British population follows the news closely or very closely, including 25% who check the news an average of four times per day, revealing massive opportunity for advertisers

LONDON, Sept. 26, 2024 /PRNewswire/ — New research from Stagwell (NASDAQ: STGW) reveals a significant opportunity for brands to reach a valuable yet often overlooked audience: dedicated news followers. Building on Stagwell’s ‘Future of News’ initiative first announced in May, Stagwell set out to further test brand safety concerns — the measures taken to ensure a brand’s advertisements don’t appear alongside content that could potentially harm that brand’s reputation — this time in the U.K. market.

In line with the inaugural study, the new survey of 22,116 U.K. adults conducted by Stagwell research consultancy HarrisX, reveals ads placed adjacent to news topics such as politics, inflation and crime perform as effectively as those placed next to business, entertainment and sports stories.

“Our research continues to show brands should embrace advertising on news platforms rather than shy away from it,” said Mark Penn, Chairman and CEO of Stagwell. “Investing in news offers business leaders the ability to reach incredibly valuable audiences. According to our new study, 25% of Brits are news junkies — on average checking the news four times a day and reading nearly five news articles per day.”

Additional findings include:

  • 76% of the British population follows the news closely or very closely, including 25% who check the news an average of four times per day.
  • Among Gen Z, a key demographic group for advertisers, the average purchase intent for brands whose ads were placed next to high-quality news articles on the Middle East conflict was 61%, compared to 58% for inflation and 57% for crime—differences that are statistically insignificant. To compare, purchase intent was 59% for entertainment (widely considered a ‘safe’ news topic.
  • Among mothers, another key target for advertisers, the average purchase intent for brands whose ads were placed next to articles on crime (a potentially negative story), and sports (a more neutral story) were each 66%, showing no difference between the two.

Stagwell is committed to initiating data-driven discussions with advertisers about their investment in news. This topic and more will be discussed at tonight’s Future of News summit which will be held at Stagwell’s EMEA headquarters in London.

Interested parties can request a copy of the research here. To learn more and get involved additional questions, please contact futureofnews@stagwellglobal.com.

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

About HarrisX
HarrisX is a leading global research consultancy that regularly conducts major market research, public policy polling and social science studies and consulting engagements in more than 40 countries around the world. It is a proud member of Stagwell Global (STGW). Learn more at www.harrisx.com.

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v-stephanie.hernandez@prprophet.ai

 

 

As Titanium Sponsor, PRophet to Showcase the Future of AI in PR and Communications with Expert Sessions and In-Depth Demos

NEW YORK and ANAHIEM, Calif., Sept. 19, 2024 /PRNewswire/ — Stagwell Marketing Cloud’s (STGW) PRophet, award-winning suite of essential, AI-powered Comms Tech tools purpose-built to empower communicators that span earned media, influencer engagement and brand monitoring offerings, today announced its presence and deep dive sessions on leveraging AI for modern communications and marketing professionals at Public Relations Society of America’s (PRSA) ICON 2024 conference on October 15-17 in Anaheim, California. As this year’s Titanium sponsor, PRophet will lead discussions on the transformative impact of AI on the communications industry and showcase enhancements to the platform.

Inspired by the theme “Predict What’s Possible,” Aaron Kwittken, founder and CEO of PRophet and the creator of the term communications engineer©, will lead a solo session titled “Human-Led, Data-Fed AI: A Hands-On Showcase of Today’s Must-Have AI Tools and Techniques.” In this session, Kwittken will offer a comprehensive look at AI’s real-world impact on PR, including practical insights into tools that can enhance performance and streamline workflows. He will uncover which platforms and technologies should be avoided, explain why DIY PR solutions often fall short, and emphasize the continued importance of human-led strategies in a data-driven future. Additionally, Kwittken will tackle key ethical considerations and provide guidance on how to navigate PR tech stacks responsibly. Join him on Wednesday, October 16, at 10:45 AM PT for this forward-thinking discussion.

“The PR industry stands at a pivotal moment, facing an influx of AI-driven tools and cutting-edge communications technology. For the modern communicator, it’s about finding the right balance between human insight and AI-driven innovation to future-proof our industry,” said Aaron Kwittken, founder and CEO of PRophet and CEO of Stagwell Marketing Cloud’s Comms Tech Unit. “We’re thrilled to once again partner with PRSA for this marquee event that will drive the conversation forward.”

As part of PRSA’s Educator Academy Summit, Kwittken will also join the panel discussion, “AI in Public Relations: Preparing the Next Generation of Practitioners,” on Monday, October 14 at 8:30 AM PT at the Pine Building 111, California State University, Fullerton. This panel will delve into the transformative role of AI in public relations, offering educators actionable insights and strategies to equip students for the rapidly changing PR landscape. Moderated by Amy McCoy, APR, Assistant Professor at Drake University, the discussion will feature panelists Nneka Logan, Associate Professor at Virginia Tech, and Kathleen Stansberry, Associate Professor at Elon University.

“Each year, ICON unites industry-leading experts with communicators at all stages of their career, providing an unmatched experience for attendees to network and grow,” said Linda Thomas Brooks, PRSA CEO. “Thanks to partners like PRophet, PRSA can deliver invaluable learning opportunities and continue to drive the profession forward as we adapt to new technologies and improve our strategic abilities.”

PRophet will have a significant presence on the showroom floor, offering attendees the opportunity to engage directly with the executive team, experience live demos of the platform, and preview upcoming features and enhancements.

Discover how PRophet can elevate your communications team’s performance, predictive capabilities, and productivity by visiting us at Booth 200 from Tuesday, October 15 to Thursday, October 17. For more information or to connect with the team, reach out at sales@prprophet.ai

About PRophet
Founded in 2020 by PR industry leader Aaron Kwittken, PRophet is an award-winning suite of essential, AI-powered Comms Tech tools purpose-built to empower modern communicators to perform more efficiently by quickly uncovering and authentically engaging with high-authority journalists and leading influencers. PRophet was awarded PRovoke Media’s Innovation SABRE in 2023 and 2024, a 2024 Webby Award, and was included in PR News’ 2024 Tech Hotlist. The all-in-one platform offers three core solutions: PRophet Earn creates and tests “mediable” PR content to predict earned media interest and sentiment. PRophet Influence combines vertical AI, analytics, discovery and tracking technologies to inform and manage influencer marketing campaigns. PRophet Monitor delivers real-time, earned and social media monitoring, reporting and analytics to alert teams of emerging trends, threats, brand mentions, and opportunities for real-time response. PRophet is part of the Stagwell Marketing Cloud (SMC), a suite of data-driven SaaS solutions built for the modern marketer. Visit prprophet.ai to learn more.

About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a suite of data-driven SaaS solutions built for the modern marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC empowers marketers to drive business and brand impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers market research, communications, and media for brands worldwide by leveraging technology such as generative and predictive artificial intelligence, machine learning, augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.

Media Contacts:
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Summit to Convene Prominent U.K. Journalists and Industry Leaders, including Kamal Ahmed, Joanna Gosling, Sam McAlister and more

Stagwell to Unveil a New U.K. Version of the News Advertising Study, Highlight the Power of the News Audience and Debunk Common Brand Safety Misconceptions

LONDON, Sept. 18, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW) today announced the speakers for its London Future of News summit coming up on September 26, 2024, at Stagwell’s EMEA headquarters in London’s Blue Fin Building.

During the event, Stagwell will debut groundbreaking research conducted by HarrisX fielded among 25,000 U.K. respondents. Tailored specifically to the U.K. consumer marketplace, this study builds upon Stagwell’s News Advertising Study released in May, which proved it is safe for brands to advertise adjacent to quality news content agnostic of the topic.

“Brands are missing out by not advertising in quality news,” said Chairman and CEO of Stagwell Mark Penn. “News is a critical marketing vehicle essential to business success, and we’re excited to expand our future of News initiative to the U.K. and share our findings on a global stage.”

Stagwell is proud to introduce new partners across publishing and the industry to our Future of News initiative. These partners include The Associated Press, Conscious Advertising Network, Gannett, The Guardian US, The Hill, The Independent, NewsNation, Newsweek, Nexstar, New York Post, Ozone, The Rebooting, Reuters, USA Today and World Media Group. These publishers and industry leaders will join Stagwell’s existing cohort including Ad Fontes Media, Axel Springer, Axios, Business Insider, POLITICO, The New York Times, The Trade Desk, The Wall Street Journal and The Washington Post.

“Our May study debunked myths around brand safety in news and identified a significant, under-tapped audience of news consumers,” said Founder and CEO of HarrisX Dritan Nesho. “Time and again we’re seeing that ads appearing next to so-called ‘not brand safe’ news content perform just as well as ads next to ‘brand safe’ content. The findings of our U.K. study are decisive.” 

The summit will commence with Penn unveiling the research results, followed by two panel discussions:

Panel I: Being A Journalist Today – Stories from the Field: A moderated conversation about the journalists today who are breaking down barriers, holding truth to power, and shining a light on the issues that matter most- despite the most difficult and dangerous of circumstances, featuring:

  • Kamal Ahmed, Director of Audio and Presenter, The Daily Telegraph
  • Matt Barbet, Anchor, Sky News
  • James Harding, Editor & Founder, Tortoise Media
  • Sam McAlister, Author, Executive Producer and LSE Senior Fellow
  • Spriha Srivastava, International Executive Editor, Business Insider 
  • Jerome Starkey, Defence Editor, The Sun 
  • Moderated by Joanna Gosling, Author, Broadcaster and Journalist

Panel II: Why News Works for Brands: Investment in advertising on news platforms is not only brand safe, but also lends itself to a strong return on investment. This session will be an interactive dialogue with business leaders sharing their perspectives on the value of news and how to maximize impact through tailored marketing, featuring:

  • Ross Easton, Director of External Affairs, Energy Networks Association
  • Mark Evans, Marketing Society Honorary Fellow and Executive Marketeer
  • Tina Fegent, Co-Chair, Conscious Advertising Network
  • Moderated by Mark Penn, Chairman and CEO, Stagwell 

To learn more and get involved, contact futureofnews@stagwellglobal.com.

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

About HarrisX
HarrisX is a leading global research consultancy that regularly conducts major market research, public policy polling and social science studies and consulting engagements in more than 40 countries around the world. It is a proud member of Stagwell Global (STGW). Learn more at www.harrisx.com.

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NEW YORKSept. 18, 2024 /PRNewswire/ — Stagwell (NASDAW: STGW), the challenger network built to transform marketing, has appointed Sunil John as Senior Advisor, Stagwell MENA. John will head Stagwell’s forthcoming MENA office, spearheading growth and enhancing collaboration among local agencies and partners. He will also develop new client solutions, utilizing his extensive regional network to support brands aiming for both regional expansion and global reach.

John, named the Best PR Professional in the Middle East by PRWeek in 2023 and 2020, brings over three decades of regional experience to Stagwell, having founded ASDA’A BCW, the region’s leading PR consultancy and been instrumental in shaping the public relations landscape in the Arab world. During his time at ASDA’A he launched Proof Communications, a specialist digital and design firm, OnePoint5, an ESG advisory and led the annual Arab Youth Survey, the groundbreaking thought leadership platform capturing the hopes and aspirations of the 200 million Arab youth.

Additionally, as an Advisory Board Member of the Dubai International Chamber since July 2021, John has been influential in reinforcing Dubai‘s status as a global trade hub.

“Marketers who miss out on MENA will miss out on one of the biggest consumer growth stories of our decade,” said Mark Penn, Chairman and CEO, Stagwell. “As we focus on becoming more competitive internationally, Sunil’s unparalleled experience in MENA and his leadership are what Stagwell needs to deepen our presence and help our clients succeed in this crucial market.”

“I am excited to join Stagwell and contribute to its unique technology-driven offering in the marketing services landscape,” said Sunil John. “The opportunity to integrate my experience, my love of research and insights, and my focus on digital transformation and technology with Stagwell’s innovative approach will bring value to a region that is one of the fastest growing in the world. As a challenger network, I believe Stagwell will be the company that creates significant impact for our clients in the MENA region.”

John’s appointment comes at a time when Stagwell is opening a new chapter in the region after recently announcing its intent to acquire Consulum, a leading government advisory firm that specializes in strategic communications, public policy and leadership support in the MENA and other global markets.

Stagwell’s footprint across MENA includes its omnichannel media agency Assembly and global creative collective Forsman and Bodenfors. Additionally, Stagwell counts marketing and talent management agency FLC and strategic growth advisory firm Phronesis Group among its global affiliate partners in the region. With offices across Dubai, Cairo, and Riyadh, Stagwell is positioned to serve clients in a range of industries in MENA, including retail, automotive, crypto, real estate, tech and finance sectors.

The MENA region is a key growth market for Stagwell as the company pursues its goal of doubling revenue at the Company beyond North America by 2025. In 2024 to date, Stagwell has acquired seven firms, including LEADERS (Israel), Team Epiphany (U.S.), Sidekick (U.K.), What’s Next Partners (France), PROS (Brazil), Business Traveller (Global), and BERA (U.S.).

About Stagwell

Stagwell (NASDAQ: STGW) is the network created to transform marketing. We deliver creative performance at scale for the world’s most ambitious brands, connecting culture-moving creativity with cutting-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our more than 13,000 experts in more than 34 countries are united under a single purpose: to generate effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com

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47% OF VOTERS APPROVE OF HARRIS’ PERFORMANCE AS VICE PRESIDENT 

BUT 52% APPROVE OF JOB TRUMP DID AS PRESIDENT

NEW YORK and CAMBRIDGE, Mass., Sept. 9, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW) today released the results of the September Harvard CAPS / Harris poll, a monthly collaboration between the Center for American Political Studies at Harvard (CAPS) and the Harris Poll and HarrisX.

The presidential horse race now sits at 50-50. Harris’ favorability and job approval ratings remain at 47%, while Trump holds a 47% favorability rating and 52% job approval rating.

Voters believe Harris would do a better job on abortion, climate change, and racial equality, while Trump would do a better job on the economy, immigration, crime, and China. The poll also covers public opinion on the economy and foreign policy. Download key results here.

“Harris has drawn to dead even but Trump has an edge in the underlying numbers given his higher job approval and the overall low approval of the Biden administration,” said Mark Penn, Co-Director of the Harvard CAPS / Harris poll and Stagwell Chairman and CEO.

CONGRESSIONAL AND PRESIDENTIAL HORSE RACES BOTH NECK-AND-NECK

  • The presidential horse race is tied at 50-50.
  • Both presidential candidates are winning their respective party bases: male (50%), white (54%), and rural (59%) voters favor Trump, while Black (71%), urban (57%), and college-educated (52%) voters favor Harris. Independent voters are split almost evenly and 33% of them say they are still weighing their final choice.
  • 50% of Hispanic voters say they will vote for Harris, while 43% say they will vote for Trump — only a 7-point gap. 7% of Hispanic voters say they are still unsure.

CANDIDATES ARE PERCEIVED AS WIDELY DIFFERENT ON THE ISSUES

  • Major differences emerged between how voters see Trump and how they see Harris on the issues. Harris is seen more often than not as favoring open borders, compassionate enforcement of laws, free healthcare to immigrants, and the switch to electric vehicles. Trump is seen as a stronger ally to Israel, harsher on China, and more of a defender of free speech on social media than Harris.
  • Trump is seen as favoring a national ban on abortion while Harris is seen as opposing such a ban.
  • 49% of voters say Harris is to the left of them politically, while 50% say Trump is to the right of them politically.

LESS THAN HALF OF VOTERS APPROVE OF CURRENT ADMINISTRATION

  • Biden approval rating stayed steady at 42% from July. Among minority voters, 66% of Black voters approve, but only 39% of Hispanic voters approve.
  • Less than half of voters approve of Biden’s performance across all issues, with racial equity his highest (47%) and the Israel-Hamas conflict his lowest (34%).
  • 47% of voters approve of the job Harris is doing as Vice President, with high approval from Democrats (87%), Black (71%), and urban (60%) voters.

PERCEPTIONS TOWARD ECONOMY REMAIN PESSIMISTIC

  • 63% of voters believe the U.S. economy is on the wrong track and 62% characterize it as weak, consistent with perceptions over the past year.
  • 42% of voters named inflation as the most important issue facing the country today, up 5 points from July.
  • 48% of voters say their personal financial situation is getting worse, especially among female (53%), 55-64 year-old (55%), and rural (57%) voters.

SUPPORT FOR ISRAEL OVER HAMAS UNCHANGED; YOUNG VOTERS SEEM UNINFORMED ON VENEZUELA ELECTIONS AND MANY FAVOR MADURO

  • 69% of voters say a ceasefire of the Israel-Hamas war should only happen after Hamas is removed from power and all hostages are released (ages 18-24: 45%; ages 65+: 84%). When asked to choose between Israel and Hamas without the choice to remain undecided, 79% continue to favor Israel while 21% favor Hamas.
  • 71% of voters say the execution of six hostages was the fault of Hamas over that of the Israeli government.
  • More than half of voters have at least heard about the Venezuelan election, but 38% of voters say the Venezuelan election was not stolen by incumbent President Nicolás Maduro (ages 18-24: 49%; ages 25-34: 48%; ages 65+: 27%).
  • 57% of voters say they support the protesters in Venezuela, and 60% support U.S. sanctions on Venezuela for allegations of election fraud, but 56% believe the U.S. government should not engage in another international issue.

The September Harvard CAPS / Harris poll survey was conducted online within the United States on September 4-5, 2024, among 2,358 registered voters by The Harris Poll and HarrisX. Follow the Harvard CAPS Harris Poll podcast at https://www.markpennpolls.com/ or on iHeart Radio, Apple Podcasts, Spotify, and other podcast platforms. 

About The Harris Poll & HarrisX
The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations, and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing.

HarrisX is a technology-driven market research and data analytics company that conducts multi-method research in the U.S. and over 40 countries around the world on behalf of Fortune 100 companies, public policy institutions, global leaders, NGOs and philanthropic organizations. HarrisX was the most accurate pollster of the 2020 U.S. presidential election.

About the Harvard Center for American Political Studies
The Center for American Political Studies (CAPS) is committed to and fosters the interdisciplinary study of U.S. politics.  Governed by a group of political scientists, sociologists, historians, and economists within the Faculty of Arts and Sciences at Harvard University, CAPS drives discussion, research, public outreach, and pedagogy about all aspects of U.S. politics. CAPS encourages cutting-edge research using a variety of methodologies, including historical analysis, social surveys, and formal mathematical modeling, and it often cooperates with other Harvard centers to support research training and encourage cross-national research about the United States in comparative and global contexts. More information at https://caps.gov.harvard.edu/.

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ARound’s Stadium-Level Technology Transforms the Fan Experience for Sports Teams, Audiences, and Brands

MINNEAPOLIS, August 26 – ARound, the leader in large-scale augmented reality (AR) experiences that is part of Stagwell (NASDAQ: STGW), today launched a groundbreaking in-stadium AR experience for Minnesota United FC in partnership with Target. This marks the first integration of stadium AR technology into an MLS pregame celebration, setting a new standard for fan engagement at Allianz Field.

Building on successful partnerships with the MLB’s Minnesota Twins, NBA’s Cleveland Cavaliers, and NFL’s Los Angeles Rams, ARound’s latest initiative is a significant step in expanding its presence in live sports. Fans continue to be highly engaged with existing ARound experiences, with users interacting for an average of over 15 minutes per game.

“We are excited to bring this immersive AR experience to MLS and fans nationwide,” said Josh Beatty, Founder and CEO of ARound. “These new experiences merge physical and digital worlds in an unprecedented display of team spirit and innovation, bringing fans right into the action.

Starting August 24, 2024 and continuing throughout the season, ARound will bring to life a new Minnesota United tradition, “Loons Liftoff.” This experience allows fans to hit targets and collect points as they work as a community to summon “The Dethloon,” a nod to Minnesota United’s fan culture and beloved mascot. Participants can also scan a QR code for a chance to win a Target gift card.

“This collaboration with ARound and Target exemplifies our commitment to innovation and community,” said Evan Entler, Vice President of Digital Media at Minnesota United. “We’re excited to see how fans react to this unique blend of tradition and cutting-edge technology.”

About ARound

ARound is a first-of-its-kind stadium-level shared augmented reality platform and is part of the Stagwell Marketing Cloud, a proprietary suite of SaaS solutions built for the modern marketer. ARound keeps audiences engaged by capturing their attention through immersive, interactive and shared experiences with fellow fans across the venue. Where other AR products offer isolating, singular experiences, ARound’s massive multi-user AR – which uses 3D spatial computing to localize content – redefines what it means to be part of a connected fan experience. It was the winner of Stagwell’s annual innovation competition which invests in new product ideas proposed by the network’s 13,000+ employees. ARound and the Stagwell Marketing Cloud are a part of Stagwell (NASDAQ: STGW), the challenger network built to transform marketing.

About Minnesota United FC

Minnesota United FC is a professional soccer team based in Minneapolis, Minnesota, competing in Major League Soccer (MLS). Known for their passionate fanbase and strong community ties, Minnesota United FC embodies the spirit of soccer in the North.

About Target

Target Corporation is a leading American retailer headquartered in Minneapolis, Minnesota. Known for its community involvement and innovative partnerships, Target continues to enhance the consumer experience through cutting-edge technology and creative collaborations.

Contact:

Kara Gelber

pr@stagwellglobal.com 

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Contact:

Ben Allanson ir@stagwellglobal.com 

 

 

Management to appear at events hosted by Citi, Benchmark, Goldman Sachs, B. Riley and Deutsche Bank

NEW YORK, Aug. 22, 2024 /PRNewswire/ — Stagwell Inc. (NASDAQ: STGW), the challenger network built to transform marketing, today announced its participation in several investor conferences throughout September 2024. 

  • September 4: Citi 2024 Global Technology Conference in New York City – Management will be available for 1×1 meetings.
  • September 5: Benchmark 11th Annual TMT One-on-One Conference in New York City – Management will be available for 1×1 meetings.
  • September 10: Goldman Sachs Communacopia in San Francisco – Chairman and CEO Mark Penn will host a fireside chat and be available for 1×1 meetings.
  • September 12: B. Riley Securities 7th Annual Consumer and TMT Conference in New York City – Management will host be available for 1×1 meetings.
  • September 25: Deutsche Bank Leveraged Finance Conference – Phoenix – Chief Financial Officer Frank Lanuto will be available for 1×1 meetings.

Visit this page to view upcoming investor events and programming from Stagwell. Reach out to ir@stagwellglobal.com with questions.

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients.  www.stagwellglobal.com.

IR Contact:

Ben Allanson
ir@stagwellglobal.com 

NEW YORK, Aug. 16, 2024 /PRNewswire/ — Stagwell Inc. (NASDAQ: STGW), the challenger network built to transform marketing, will host a virtual fireside chat at the Rosenblatt Securities 4th Annual Technology Summit on August 20, 2024. The session will feature Mark Penn, Chairman and CEO, discussing the impact of AI on marketing innovation, as well as product development within the company’s AI-enabled Stagwell Marketing Cloud. Management will be available for 1×1 meetings with investors upon request.

Visit this page to view upcoming investor events and programming from Stagwell. Reach out to ir@stagwellglobal.com with questions.

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients.  www.stagwellglobal.com.

 

 

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