The findings show a significant communication gap between patients and their caregivers and providers about the array of physical and mental burdens of the disease. Over half of patients (51%) at least once a week hide their symptoms from others and as many as 68% avoid telling their friends for worry of being treated differently. The emotional weight of hemophilia is having a mental impact as well with 59% of patients feeling anxiety at least once a week and three quarters (75%) of hematologists reporting that their patients often feel depressed about their hemophilia.

The research also uncovered a troubling disconnect between patients’ overwhelming desire to play a more active role in the course of their treatment (83%) and those who feel their providers adequately include them in the process. Only 35% of patients surveyed globally believed that their healthcare provider involved them in discussions regarding their treatment and considers their concerns when it comes to treatment while 84 percent wish for more treatment options.

GLOBAL AND GENERATIONAL DISTINCTIONS
The research also uncovered some surprising differences across countries regarding the ages at which hemophilia patients receive care, ease of emotional impact discussions, and sentiments related to hiding symptoms.

• In the United States, the vast majority of caregivers (91%) cared for their child, of which most (94%) were under the age of 18. Only one percent were caring for an adult child (age 25-34).
• In Japan, by stark contrast, only three percent of caregivers cared for a child – among whom 67% care for a child under the age of 18.
• In China, almost all (98%) healthcare providers wish it was easier to discuss the emotional impact of living with hemophilia with their patients, while in the United States that sentiment drops down to 78%.
• Attitudes in Europe are much different than in the U.S. about avoiding telling friends about the disease for worry of being treated differently. In Europe, 80% of German respondents and 74% of UK respondents feel the need to hide their disease while only 41% of American respondents express the same concern.

The results of the survey provide valuable insights for caregivers, patients living with hemophilia, healthcare professionals, policymakers, and patient organizations worldwide. The goal is for results to drive action and dialogue that ultimately leads to new, innovative solutions to improve care for people living with hemophilia.

“As a company deeply committed to the global hemophilia community, Sanofi wanted to listen to the voices of people from around the world who are impacted by this disease at various stages of their life, to better understand their needs,” said Alaa Hamed, MD, MPH, MBA, Global Head of Medical Affairs, Rare Diseases and Rare Blood Disorders at Sanofi. “Our mission is to advance a model of care that provides the right support at the right time to serve this community so that people with hemophilia can focus less on living with this disease, and more on living the lives they choose.”

Full survey details, including methodology, audience demographics, global survey results, and more:  https://bit.ly/3ZGeiJC

Methodology for Hemophilia Life Stages and Changes Global Survey
The research was conducted online in the United States, United Kingdom, Germany, France, Italy, Spain, Japan, India, Canada, Australia, and China by The Harris Poll on behalf of Sanofi among 679 HCPs (health care providers whose primary medical specialty is hematology and see/treat 2+ patients with hemophilia per month), 950 patients (adults 18+ diagnosed with hemophilia), and 1,080 caregivers (adults 18+ who provide care or support to a friend or family member with hemophilia). The survey was conducted February 27 – April 10, 2023. 

Raw data were not weighted to adjust for geodemographics, except to provide each country equal share of voice, so thus are therefore only representative of the individuals who completed the survey. Respondents for this survey were selected from among those who have agreed to participate in our surveys.

The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within + 4.7 percentage points for HCPs, + 3.3 percentage points for patients, and + 3.0 percentage points for caregivers using a 95% confidence level. This credible interval will be wider among subsets of the surveyed populations of interest.   

All sample surveys and polls, whether or not they use probability sampling, are subject to other multiple sources of error which are most often not possible to quantify or estimate, including, but not limited to coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Responses may not add up to 100% due to weighting, computer rounding and/or the acceptance of multiple responses.

About The Harris Poll
The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing.

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

About Sanofi
We are an innovative global healthcare company, driven by one purpose: we chase the miracles of science to improve people’s lives. Our team, across some 100 countries, is dedicated to transforming the practice of medicine by working to turn the impossible into the possible. We provide potentially life-changing treatment options and life-saving vaccine protection to millions of people globally, while putting sustainability and social responsibility at the center of our ambitions. Sanofi is listed on EURONEXT: SAN andNASDAQ: SNY. Learn more at www.sanofi.com.

About Hemophilia
Hemophilia is a rare, lifelong condition in which the ability of a person’s blood to clot properly is impaired, leading to excessive bleeds and/or spontaneous bleeds into joints, muscles, and soft tissues that can result in joint damage, and chronic pain, and potentially impact quality of life. The severity of hemophilia is determined by the level of clotting factor activity in a person’s blood, and there is a negative correlation between risk of bleeding and factor activity levels. Globally, over 1 million people are estimated to have hemophiliaⁱ, divided over the different types, and sustainable access to diagnosis and treatment remains a challenge for a large number of these patients.

CONTACT:
Sarah Arvizo
pr@stagwellglobal.com

REFERENCES
ⁱ https://wfh.org

• How do we achieve repeatable creative excellence at scale?
• How do we innovate our marketing operating models to be more responsive in this state of constant adaptation?
• How do we inspire and re-organize our creative teams to work in new ways?

Jemini was incubated and shaped over a 12-month period in which it provided services to major global clients, including Nike, Microsoft, and Google. With the launch of Jemini, Constellation deepens its vertically integrated capabilities, which span top-notch global creative advertising, digital innovation, media, experiential, and now business consulting.

“Marketers face a dizzying convergence of responsibilities: mandates to do more with less, demand for digital transformation, and the crippling volume of omnichannel production needs, just to name a few. Jemini helps brand leaders evolve their organization to win in the face of market disruption,” said Justin Lewis, Chair, Constellation. “Jemini takes what we do best, problem-solving, and applies it to holistic business transformation.” 

“Our clients view us as transformation partners — full stop,” added Diane Bradley, Managing Principal, who leads Jemini with deep experience in running and growing consultancies. “They recognize that our team of multi-disciplinary problem-solvers can tackle their stickiest challenges and drive meaningful operational change. We are changemakers at Jemini and excel at activating solutions.”

To learn more about Jemini and connect with their innovative services, visit www.jemini.co.

About Jemini
Jemini is a business transformation consultancy that guides global organizations through multi-faceted change. With deep expertise in strategy activation, organizational development, transformational change, and innovation enablement, we guide growth and make transformation achievable. Our team is digitally-native with hubs in Portland, New York, and Los Angeles and can meet you wherever you are in the world. Learn more and connect with us at www.jemini.co.

About Constellation
Constellation is a formation of best-in-class agencies within Stagwell (NASDAQ:STGW) across marketing services from data, insights, creativity, technology, and experiential that deploys itself to seize clients’ biggest opportunities and solve their toughest business problems at scale. The collective includes 72andSunny, 10 Thousand Design, Brand Citizens, Colle McVoy, Exponent, Instrument, Jemini, Redscout, TEAM Enterprises, Tinsel Experiential Design, and The Harris Poll.

About Stagwell 
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

CONTACT: 
Sarah Arvizo
pr@stagwellglobal.com 

Markus Agency brings unique regional expertise in brand marketing development and digital execution, and functionally expands Stagwell’s reach in Asia-Pacific to Vietnam. Markus Agency has built a reputation for driving profitability through world-class creative excellence and digital media versatility, exemplified in its work for Canadian Food, Elasten Germany, Panasonic, Capital Land, and more. Markus Agency aids global brands in meeting local culture; local firms in enhancing their image with high-quality creative content; and local SMEs outsmart, not outspend, their competitors.

“At Markus Agency, our roots in Vietnam have deeply influenced our bold approach to creativity and innovation. With Stagwell by our side, we envision expanding our horizons, tapping into unexplored markets, and crafting even more tailored solutions for our diverse clientele,” said Do Xuan Khoa, Founder and CEO, Markus Agency. “Through this collaboration, we see opportunities not just for enhanced brand reach, but for genuine cross-cultural exchanges that benefit businesses and consumers alike. As the silver age of advertising in Vietnam is unfolding, we aim to amplify our contributions to this vibrant era.”

“Partnering with tested leaders in Vietnam is of particular interest to Stagwell as the U.S. enters a new chapter of bilateral cooperation with Vietnam. Consumer confidence in the region remains strong and stable as the middle class grows, and there’s a huge runway for brands big and small to tap into soaring consumer activity in tech, retail, and other hot sectors. We’re excited to roll up our sleeves with the team at Markus Agency to transform marketing and support economic partnerships into and out of Vietnam,” said Randy Duax, Managing Director, Stagwell Asia-Pacific.

Stagwell’s Global Affiliate Program powers agile global solutions for clients, enabling Stagwell to partner with regional experts to scale marketing capabilities into new regions. Since the program’s inception in 2021, Stagwell has formed partnerships with nearly 90 affiliates across APAC, EMEA, LATAM, and North America.

Stagwell agencies within Asia include Assembly (omnichannel media), Allison (integrated global marketing consultancy), Code and Theory (digital transformation), Forsman & Bodenfors Singapore (the #1 creative agency in Singapore), GALE (business agency), National Research Group (consumer research + insights), and Locaria (multilingual content). Stagwell is committed to growing in Asia-Pacific, with regional offices in Singapore and Malaysia, and over 25 affiliate partners in Asia to date.

About Stagwell 
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.  

About Markus Agency
Markus Agency, rooted in Vietnam, we’re a daring creative agency driven by entrepreneurship, always eager to explore pioneering tech and innovative solutions for our clients. With a dedicated team of visionaries, we work diligently to find answers where others might see barriers. Markus strives to offer both local and international clients in Vietnam a meaningful connection to the global stage, ultimately promoting profitable growth. Discover our journey at https://markus.agency/

CONTACT: 
Sarah Arvizo
pr@stagwellglobal.com

Photo – https://mma.prnewswire.com/media/2239071/Stagwell_and_Markus.jpg

Logo – https://mma.prnewswire.com/media/1586110/Stagwell_Logo.jpg

“RCP is the trusted source for polling averages for tens of millions of Americans, Washington insiders and business leaders alike and the RCP Polling Average remains the most-cited electoral metric by major news outlets. We’re excited to tap into the wealth of expertise at Code and Theory, GALE, and Multiview to get our insights into the hands of voters, election enthusiasts and decision-makers, and to help advertisers tap into our highly influential readership,” said Tom Bevan, Co-Founder and Executive Editor, RCP.

“The presidential election is the ‘Super Bowl’ of the polling and news worlds, and RCP reaches a can’t-miss audience of tens of millions of poll-followers from all sides the political spectrum. This is a new tentpole experience for advertisers,” said Mark Penn, Chairman and CEO, Stagwell. “We are enthusiastic about partnering with the RCP team to design a world-class polling destination and to make it a place where marketers can reach its highly engaged audience and sponsor the prestigious RCP Polling Average, recognized worldwide.”

The new polling experience will include a variety of custom and programmatic advertising units as well as innovative email content opportunities. The partnership builds on Stagwell’s approach to developing specialty media solutions for brands via cutting-edge proprietary platforms that engage customers in creative new ways. Those include ARound, a game-changing AR experience for stadiums and live events; the Ink travel marketplace, for brands seeking unparalleled advertising access to 5+ million passengers each day; and now an energized political consumer experience for RCP.

Code and Theory, which will be responsible for the strategy, development and implementation of the new experience, has helped redefine the publishing landscape, working with nearly 200+ publishers including BBC, Bustle Media, CNN, and NBC News.

About RealClearPolitics
Since its founding in 2000, RealClearPolitics has become the most trusted non-partisan platform for political news. Washington insiders and interested outside-the-Beltway citizens alike rely on RCP as the authoritative source for reporting, commentary, and analysis on campaigns and elections, and they return for its presentation of all sides of pressing public policy issues coming to the fore in 2024.

About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.  

Media Contact
Sarah Arvizo
pr@stagwellglobal.com  

The report underscores the collision of commercial and political advertising in the 2024 cycle and offers leaders insights into how to prepare. Key takeaways include:

• $9 Billion Blitz: Advertising spend is projected to hit $9B in down-ballot races, commensurate with the 2022 U.S. midterms, but concentrated in fewer and fiercer statewide races for Senate, U.S. House, Governor, and other state/local races.
• Urban Battlegrounds: Consumers in Las Vegas, Reno, and Philadelphia will bear the brunt of the political advertising blitz, ranking among the “hottest” markets in Assembly’s predictions.
• Colliding Fronts: Competitive statewide and house elections will coincide with presidential swing states – meaning the effects of political advertising will be impossible to ignore in certain parts of the country. Nevada, Arizona, and Pennsylvania are the battlegrounds to watch.

“Trust in major government institutions is declining again because polarization and partisanship are dominating the discussion,” said Penn. “Politicians are intentionally stoking the distrust, but if our institutions can’t support each other they will all suffer the consequences together.”

Trust in presidency, Supreme Court and Congress declines after several years of stagnation

• Voters increasingly believe these institutions are not functioning properly: 68% say Congress is not working (up 9 points), 59% say the same of the presidency (up 9), and 49% say so about the Supreme Court (up 6).
• Voters believe these institutions are becoming increasingly politicized: Majorities say the presidency is becoming more politicized (67%, up 7 from last year), as well as Congress (66%, up 5) and the Supreme Court (55%, up 4).

Concerns about presidential authority grow

• 55% of voters say executive orders are increasingly being abused.
• Although most voters still say the presidency should have the same amount of power, 29% now think it should have less power, up 5 points from last year.

Voters remain passionate about free speech

• 92% of voters think the country should have freedom of speech.
• 85% of voters, up 5 points from last year, say we need to strengthen First Amendment freedoms rather than limit more areas of speech.

Bipartisanship breakdown is intensifying but voters still want it

• 81% of voters say the bipartisan system of governing is broken, back up to pandemic levels after two years of improvement.
• 72% of voters say bipartisan support is necessary for major policy change.

The event will be held from noon -1:30 PM EDT today in the City View Room. If you would like to attend, please RSVP here.

The George Washington University established the Society of Presidential Pollsters in 2010. The Society acts as a membership organization for the select group of people who have served as public opinion advisors to the President of the United States. The Society aims to collect and preserve records of the polling conducted on behalf of the White House over the last eight decades.  

HarrisX, on behalf of the Society of Presidential Pollsters, conducted the survey online between Sept. 8 – 11, 2023 among 2,001 registered voters who were randomly recruited to participate in it. Results were weighted for age within gender, region, race or ethnicity, income, education, political party, and political ideology where necessary to align them with their actual proportions in the population. The margin for error was +/- 2.2%.

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

About HarrisX
HarrisX is a technology-driven market research and data analytics company that conducts multi-method research in the U.S. and over 40 countries around the world on behalf of Fortune 100 companies, public policy institutions, global leaders, NGOs and philanthropic organizations. HarrisX was the most accurate pollster of the 2020 U.S. presidential election.

Media Contact
Sarah Arvizo
pr@stagwellglobal.com