PRophet will take center stage with a thought-provoking presentation by founder and CEO Aaron Kwittken and participation in the final keynote session.

PRophet to unveil new features and functions as a main showroom exhibitor (Booth 500).

NEW YORK and NASHVILLE, Tenn., Sept. 21, 2023 /PRNewswire/ — Stagwell (NASDAQ: STGW) Marketing Cloud’s (STGW) PRophet, the first and only generative and predictive AI SaaS platform built by and for PR professionals, today announced its forthcoming presence and thought-provoking sessions on comms tech and AI at Public Relations Society of America’s (PRSA) ICON 2023 conference on October 15-17 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn.

As this year’s Titanium sponsor, PRophet will lead discussions on the future of AI in communications and educate PR professionals on the ways AI will empower them to be more strategic, creative, and productive.

“The PR industry is at a critical juncture as it considers how to utilize the wide range of comms tech and AI-powered tools at our fingertips. It is important that we come together and engage in meaningful conversations about the new role of comms tech in the landscape of communications,” said Aaron Kwittken, founder and CEO of PRophet and CEO of the Stagwell Marketing Cloud, Comms Tech Unit. “We are excited to partner again with PRSA for its premier industry event.”

“ICON annually brings together industry leaders, visionaries, and innovators from across the communications community, and it’s because of sponsors like PRophet that attendees are able to engage in meaningful conversations and extensive learning opportunities about the future of our profession,” said Linda Thomas Brooks, PRSA CEO. “PRophet’s commitment to PRSA and support of our annual conference highlights the value of forward-thinking strategic partnerships.”

Kwittken will lead a solo session titled, “Adapt or Get Lapped: The New Era of the Communications Engineer^©,” on Monday, October 16 at 9am CT. The session will focus on the emerging need for a culture shift across the PR industry that intersects both art and science to stay ahead of the curve of an increasingly competitive and transactional news environment. Aaron will also share insights on how to adopt the innovative mindset, tech stack and workflow of a Communications Engineer© to future-proof the careers of PR professionals, agencies and brand teams alike.

Additionally, Kwittken will participate in the final keynote titled, “AI Keynote Salon,” on Tuesday, October 17 at 11am CT. The immersive panel discussion will feature discussions on the current state-of-the-art tools at the disposal of PR professionals, critical ethical considerations, and offer a glimpse into how AI will shape the future of PR. The panel will be moderated by PRSA CEO Linda Thomas Brooks and will feature additional esteemed panel members including Carmen San Segundo Gámez, Global Marketing & Communications Director of ESG and Corporate Social Responsibility at IBM, Cayce Myers, PhD, LLM, JD, APR, Professor and Director of Graduate Studies, Public Relations and Advertising Division, School of Communications at Virgina Tech, and Michelle Olson, APR, Managing Partner at Lambert.

PRophet will also have a large presence on the showroom floor where attendees will be able to connect with the executive team directly, receive first-hand demos of the platform and get a sneak peek into new features and functionality.

To learn more about how PRophet can make your communications team more performative, predictive, and productive, please visit us at Booth 500 booth from Sunday, October 15 to Tuesday, October 17.

If you’d like to get in touch with PRophet ahead of the event to schedule an onsite meeting or demo, please reach out to Ian Brand at Ian.Brand@prprophet.ai.

About PRophet
PRophet is the first-ever generative and predictive AI SaaS platform designed by and for the PR community. The platform uses AI to help modern PR professionals become more performative, productive and predictive by generating, analyzing and testing content that predicts earned media interest and sentiment. PRophet was founded in 2020 by PR and marketing industry thought leader and entrepreneur Aaron Kwittken and is part of the Stagwell Marketing Cloud, a suite of SaaS solutions that powers research, communications, and media activation for in-house marketers. To learn more, visit prprophet.ai.

About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a suite of data-driven SaaS solutions built for the modern in-house marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic customer research, communications, and media activation for brands worldwide by leveraging technology such as generative artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.

Media Contacts:
Alex Birmingham
KWT Global
abirmingham@kwtgloblal.com

Strong leadership has propelled the agency to awards from the healthcare industry’s leading publications

NEW YORK, Sept. 14, 2023 /PRNewswire/ — PM360, a publication for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device industries, has bestowed ConcentricLife leadership with prestigious honors: naming co-founders Ken Begasse and Michael Sanzen to the publication’s Elite 100 in the Entrepreneurs category, and Ken Begasse as a finalist for Advertising Agency CEO of the Year.

Ken and Michael have been partners for 30+ years and launched the industry’s most iconic brands before ultimately launching their own agency before they turned 30. ConcentricLife was created around one central human truth: At the heart of every personal experience is a health experience. That truth has resulted in groundbreaking work and industry-wide recognition with awards including “Launch of the Year” three times, most recently for Wegovy, and nine Agency of the Year awards in the agency’s 21-year history.

The last 12 months have represented the very best of Ken’s leadership as CEO, as he brought teams together under the platform of ConcentricLife—a transformative agency model designed to create brands that thrive at the very center of the human experience in health and wellness. He has overseen the cultural and operational reorganization of 290 individuals and processes to incorporate legacy best practices, and build new and improved ways of working while growing the platform into new services and offerings.

This year, ConcentricLife was ranked #30 in the MM+M Agency 100, considered the industry’s definitive guide to the top agencies in the health landscape. Since the list began over a decade ago, ConcentricLife has consistently been named as one of the pre-eminent leaders in the space.

“It’s an incredible honor to be in such rare company amongst some of our industry’s great minds,” says Ken Begasse. “I continue to unwaveringly believe in the team we’ve assembled at ConcentricLife – both our talent and our clients. Every day I work with the best of the best and am humbled to have their trust as their leader. There’s no stopping what we can accomplish, and we will continue to be on the forefront of agency offerings.”

“Ken instills the values of partnership and entrepreneurship in every ConcentricLife team member,” reports long-time employee Kristin McAteer, Managing Director of Client Solutions. “He is the biggest advocate not just for our client’s business, but also for our talent; and has created the kind of culture that allows each and every one of us to truly make an impact.”

ConcentricLife partners with a diverse range of clients across the healthcare landscape from rare disease to wellness, deeply entrenched in brands that put the human health experience at the center of life.

Since 2009, the PM360 Trailblazer Awards have recognized outstanding achievement and innovation in healthcare marketing. The CEO of the Year Award was established to honor CEOs in the industry for their ability to thrive in all aspects of leadership, from establishing a company culture where individuals feel safe, respected, valued, and motivated to displaying a unique vision for their company that resulted in exceptional success to earning respect from industry colleagues due to their morals, reputation, and character.

PM360‘s ELITE 100 lists the most influential people and teams in the healthcare and life sciences industries based on their career accomplishments. Ultimately, the ELITE 100 represent a group of individuals and marketing teams who have made a significant impact on the healthcare industry throughout their careers or show great promise as future leaders based on what they have achieved so far.

The MM+M Agency 100 is an annual ranking that celebrates the top healthcare marketing firms in North America. Medical Marketing + Media, the media brand of record for pharmaceutical marketing and commercialization, profiles the top performing agencies based on North American revenue and offers valuable insights into the evolving dynamics of the agency world.

About ConcentricLife
ConcentricLife is an agency built to answer the rising customer demand on the health marketer. ConcentricLife spans three distinct specialist practices that bring over 20 years of deep subject matter expertise in rare disease, healthcare, and wellness, with sophisticated marketing capabilities spanning the organization. We put Health at the Center through our proprietary Human Connection Score™ designed to build optimal brand experiences at any stage of the health journey. For more information, visit www.concentric.life.

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

CONTACT: 
Sarah Arvizo
pr@stagwellglobal.com

The Stagwell (STGW) agency will develop, drive omnichannel media innovation to elevate the brand

NEW YORK, Aug. 30, 2023 /PRNewswire/ — Global media agency Assembly has been selected as the Media Agency of Record in North America for Vera Bradley, the iconic American bag and luggage lifestyle brand known for its vibrant patterns and functional designs. Vera Bradley consolidated media services to Assembly based on the agency’s extensive media expertise and market-leading technology. As such, Assembly will oversee all media and data services to accelerate market share based on the changing needs and behaviors of today’s and tomorrow’s consumers.

Vera Bradley’s decision to entrust Assembly with its media underscores the agency’s proven track record of delivering exceptional results and driving growth for its clients.

“We are thrilled to announce our partnership with Vera Bradley as their Media Agency of Record,” said Valerie Davis, Assembly North America CEO. “Vera Bradley is an iconic brand that resonates with a wide range of consumers across generations, and we are committed to executing innovative campaigns that capture the essence of their brand and engage audiences across multiple platforms.”

Vera Bradley, known for its distinctive quilted bags, luggage, and colorful accessories, has consistently stood out for its commitment to quality, creativity, and a strong sense of community. With Assembly’s expertise in strategic media planning, data-driven insights, and its proprietary tech suite, the partnership is set to infuse fresh energy into Vera Bradley’s marketing initiatives.

“We are excited about the possibilities that our collaboration with Assembly presents,” said Alison Hiatt, Chief Marketing Officer for Vera Bradley, Inc. “Their reputation for delivering innovative and impactful campaigns aligns perfectly with our vision for the future of the Vera Bradley brand. We look forward to building meaningful and long-lasting connections with consumers together.”

The assignment is effective immediately.

ABOUT ASSEMBLY 
Assembly is the modern global omnichannel media agency, bringing data, talent, and technology together to find the change that fuels growth for the best brands on the planet. Our approach connects big, bold brand stories with integrated, global media capabilities that deliver performance and drive large-scale business growth. Our work is powered by our proprietary, in-house technology solution, STAGE, and led by our global talent base of over 1,600 people around the world. We’re purpose-driven at our core and pioneers in social and environmental impact in the agency world. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. For more information, visit assemblyglobal.com.

PRESS CONTACT:
Briana Comerford
Briana.Comerford@assemblyglobal.com

ABOUT VERA BRADLEY
Vera Bradley, based in Fort Wayne, Indiana, is a leading designer of women’s handbags, luggage and other travel items, fashion and home accessories, and unique gifts. Founded in 1982 by friends Barbara Bradley Baekgaard and Patricia R. Miller, the brand is known for its innovative designs, iconic patterns, and brilliant colors that inspire and connect women unlike any other brand in the global marketplace. Visit www.verabradley.com and follow @verabradley to learn more.

Vera Bradley is a Vera Bradley, Inc. brand (Nasdaq: VRA).