Keeble Brings Over Two Decades of Global Finance Leadership Experience to the Stagwell (STGW) Agency
LONDON and NEW YORK, Jan. 18, 2024 /PRNewswire/ — Global media agency Assembly has hired Paul Keeble, a global finance leader with a proven track record of driving profitable growth for companies across the media, advertising, and professional services industries, as Global Chief Financial Officer. Keeble is based in London and will report to Global CEO Rick Acampora.

Paul Keeble is based in London and will report to Assembly Global CEO Rick Acampora.
With over 20 years of global experience and a core focus on enabling profitable growth, Keeble has a history of effective collaboration with senior leadership, providing strategic decision support, and delivering commercial insights that contribute to overall business success.
“We are delighted to welcome Paul into Assembly. As a results-oriented leader, he brings a dynamic and forward-thinking approach to innovative business and financial strategies that drive top-and bottom-line growth,” said Rick Acampora, Global CEO. “Paul’s leadership and financial rigor are of critical importance for us as we continue to grow as an agency and measure and optimize performance for both ours and our client’s businesses. Our proposition is to find the change that fuels growth for our people, our business, and our clients, and Paul will be integral in ensuring we’re able to continue doing that.”
Keeble has held top finance positions at agencies like Wavemaker, Fetch, The Marketing Store, and Draft FCB. As a collaborative and transformation-focused business partner, Paul brings a solid technical background in audit and advisory from Deloitte and is a member of the Institute of Chartered Accountants in England and Wales. Paul has extensive experience leading finance functions within complex matrix organizations, including WPP, Dentsu Aegis Network, and The Interpublic Group, showcasing his ability to navigate diverse and challenging environments.
“I am excited to join Assembly as it continues on its journey of growth and transformation and looking forward to contributing to its continued success,” said Paul Keeble. “I look forward to collaborating with the talented team to elevate financial operations and support the agency’s vision.”
ABOUT ASSEMBLY
Assembly is the modern global omnichannel media agency, bringing data, talent, and technology together to find the change that fuels growth for the best brands on the planet. Our approach connects big, bold brand stories with integrated, global media capabilities that deliver performance and drive large-scale business growth. Our work is powered by our proprietary, in-house technology solution, STAGE, and led by our global talent base of over 1,600 people around the world. We’re purpose-driven at our core and pioneers in social and environmental impact in the agency world. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. For more information, visit assemblyglobal.com.
Press Contact:
Jess Santini, jess.santini@assemblyglobal.com
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MINNEAPOLIS, Jan. 17, 2024 /PRNewswire/ — Michael Stelmaszek is joining full-service creative agency, Yamamoto, a Stagwell (NASDAQ: STGW) company, as Chief Creative Officer.
Stelmaszek, who wrote “The Middle,” the 2021 Jeep Superbowl ad featuring Bruce Springsteen, brings extensive experience with CPG, automotive, financial services and healthcare brands to the Minneapolis-based agency. Stelmaszek’s creative leadership chops, professional network and keen eye for culture will accelerate growth and amplify relevance for a shop that has already doubled in size in the past four years.

Stagwell’s Yamamoto appoints new Chief Creative Officer Michael Stelmaszek.
Before joining Yamamoto, Stelmaszek was Partner and Chief Creative Officer at Detroit-based LUDWIG+, where he led the boutique agency to wins for the Ram REV truck, FIAT 500e, Milo’s Tea Company, fintech lender Biz2Credit and others. Previously, Stelmaszek served as Executive Creative Director at Doner and Group Creative Director at Campbell-Ewald. Former clients include Chevrolet, Fairlife Milk, The United States Postal Service, Kaiser Permanente, Food Lion and the University of Michigan.
“The foundation at Yamamoto is exceptional,” Stelmaszek said. “We have all the right people in all the right places. The curious, courageous, creative culture perfectly aligns with how I want to work. I’m excited to come in and play my part and do what I can to make this great team even better.”
Stelmaszek takes on a role at Yamamoto that has been vacant for the past 18 months as the agency has sought to find the right fit. He will be leading a team of creatives that is scheduled to grow in 2024. Stelmaszek will work out of his home office in Detroit but will frequently travel to Yamamoto’s Minneapolis and Chicago locations.
“Michael is an incredible writer and thinker and cultural maven,” said Shawn Pals, Executive Creative Director at Yamamoto. “I’m excited to partner with him on new business and also to have a co-conspirator in developing our talented team as we continue to grow.”
About Yamamoto
Founded in 1979, Yamamoto is part of the Doner Partners Network (DPN), which was named a 2023 Standout by Ad Age. Yamamoto and DPN are both part of Stagwell, the challenger network built to transform marketing.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Contact: Maddy Bell, Vice President of Agency Growth | Yamamoto
Mobile: 312.923.7350
mbell@go-yamamoto.com
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IRVING, Texas, Jan. 16, 2024 /PRNewswire/ — Multiview, a nationally recognized B2B marketing firm, proudly announces the promotion of Brandon Webb, formerly Chief Operating Officer, to the position of President.

In his new position as President, Webb will oversee all aspects of Multiview’s operations, including sales, marketing, product development, technology, and customer service.
As COO/CIO, Brandon Webb demonstrated keen insights into industry trends and played a critical role in driving operational excellence at Multiview. In his new position as President, Webb will oversee all aspects of Multiview’s operations, including sales, marketing, product development, technology, and customer service. His strategic vision will guide the company as it continues to deliver innovative marketing solutions to the B2B industry.
“Brandon’s vision, operational expertise, and understanding of our market make him the ideal leader for this role,” said Andy Keith, CEO of Multiview. “His ability to inspire teams and drive innovation has been instrumental in our growth. I am confident that under his leadership, Multiview will continue to thrive and redefine the B2B marketing landscape.”
This strategic leadership transition marks a pivotal moment for Multiview as it continues to evolve and set new standards in B2B marketing solutions.
“I am both humbled and excited by this opportunity,” said Webb. “I look forward to working with our talented team to continue delivering exceptional solutions that drive growth for our clients and association partners. Together, we’re shaping the future of B2B marketing.”
About Multiview
Motivated by our partners’ success, Multiview has dedicated 20 years to providing high-quality digital media solutions to the B2B industry. As a leading digital publisher and marketing company, we unite buyers and sellers to accelerate their growth through the B2B Marketplace. By leveraging our vast network and first-party data on over 10 million B2B professionals across 30 industries, we deliver highly targeted advertisements to unique market segments, resulting in millions of additional revenue for our partners. We’re proud to work alongside 1,200 associations and 12,000 clients to help them turn their goals into reality, because at Multiview: Your Aspiration Is Our Inspiration. Learn more at www.multiview.com.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
PR Contact:
Maria Brockman
marketing@multiview.com
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Stagwell Chairman and CEO Mark Penn + MNTN President and CEO Mark Douglas to Hold 1:1 Briefings at CES 2024
NEW YORK and AUSTIN, Texas, Jan. 10, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, is partnering with connected TV (CTV) advertising leader MNTN to broaden the market of performance advertising for brands. With the partnership, brands will now have access to a comprehensive set of buying solutions that combine the best of MNTN’s Performance TV platform with Stagwell Marketing Cloud products, providing added streaming, performance PR and performance influencer capabilities in a one-stop shop.
Stagwell and MNTN’s strategic partnership allows for a more unified approach to brand and performance media, offering brands access to advanced technologies and a comprehensive suite of tools enabling brand campaigns on television to now seamlessly coexist with other digital channels.
“For too long, brand and performance media have battled to co-exist in an industry that worships creative ideas and measurable metrics separately,” said MNTN President and CEO Mark Douglas. “Now Stagwell’s performance-focused clients can see their brand campaigns at work through MNTN Performance TV and not only qualify but quantify results of traditionally less measurable media.”
“Stagwell believes all media is performance media, and our partnership with MNTN is our next step in creating an integrated ecosystem of technology and media solutions that enable speed to market, improved outcomes, and ultimately, scaled brand performance for clients,” said Stagwell Chairman and CEO Mark Penn. “In combination with SMC tools, including social, streaming, and PR capabilities, brands can now attach metrics to their big marketing ideas in a granular way.”
Meeting Client Demands
The partnership between Stagwell and MNTN Performance TV addresses the growing importance of performance advertising for modern brands, offering a comprehensive suite of buying solutions that feature cutting-edge targeting, measurement, and automated optimization technology. The collaboration introduces an innovative approach to television advertising, offering brands metrics that matter together – reach and revenue.
Expanded Toolset
MNTN clients will now benefit from an enhanced suite of tools, incorporating products from the Stagwell Marketing Cloud. This includes:
- PRophet, a generative and predictive AI platform for PR professionals
- Koalifyed, an influencer discovery and campaign management platform
- ReachTV, the largest streaming television network targeting travelers in airports
Together, Stagwell and MNTN aim to meet the evolving needs of modern brands in a performance-driven landscape. Stay tuned for insights from Stagwell’s Mark Penn and MNTN’s Mark Douglas at CES next week, where they will discuss the power of this collaboration. Brands and/or journalists interested in connecting on the ground should contact ces2024@stagwellglobal.com for more information.
About MNTN
MNTN is the Hardest Working Software in TV, bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable conversions, revenue, site visits, and more. MNTN is one of Fast Company’s Most Innovative Companies of 2023 and was recently named one of the Next Big Things in Tech for its upcoming VIVA creative suite. For more information, please visit https://mountain.com/.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
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The Stagwell (STGW) agency partnered with Talon to activate a first-of-its-kind connected commerce solution designed for all brick-and-mortar retailers
NEW YORK, Jan. 9, 2024 /PRNewswire/ — Today, global media agency Assembly announced the latest in retail media innovation – a first-of-its-kind planning tool called ShopConnect that marries programmatic buying with digital out-of-home (DOOH) to create more effective and meaningful real-time experiences for consumers.
The tool was designed in partnership with Talon, an independent OOH media agency, and Place Exchange, a programmatic SSP, to connect Assembly’s media activation capability to DOOH inventory located inside, outside, and in proximity to retailers across the United States. Assembly is committed to delivering omnichannel, full-funnel connected experiences to help clients’ brands perform, and ShopConnect is an embodiment of that.
ShopConnect redefines how advertisers strategize and execute their DOOH campaigns, targeting audiences at multiple touchpoints as they engage with brands on the path to purchase. ShopConnect ingests users’ behavioral data in real-time, optimizing delivery to ensure the right ads are served at the right time to consumers most likely to engage or convert. Whether consumers are commuting to work, shopping for a special occasion, or simply treating themselves to one of life’s simple pleasures – ShopConnect reaches consumers as they normally interact with the world and brands around them, natively integrated into their day-to-day routines.
“As advertisers seek smarter and more efficient ways to reach their target audiences, ShopConnect is the game-changer they’ve been waiting for and a significant leap forward in brand performance advertising,” said Andrea Montano, Executive Vice President of Insights & Connections at Assembly. “At Assembly, we find the change that fuels growth, and with ShopConnect, we’re pushing the boundaries of what’s possible and giving brands the power to harness the full potential of a data and tech-powered insights tool that makes retail campaigns more targeted, efficient, and measurable. Every impression should drive an outcome and ShopConnect pushes us further toward that goal.”
ShopConnect provides media buyers with direct access to strategic retail media – enabling them to identify, evaluate, activate, and report on DOOH inventory within specific retailer and venue types and drive lifts in consideration, brick-and-mortar visits, and sales. By automating the buying process and targeting specific audiences, ShopConnect reduces the wastage of ad budgets, resulting in higher ROAS (return on ad spend).
“Marketers are increasingly prioritizing omnichannel strategies, and the digitization of OOH has become a powerful element in cross-platform consumer engagement throughout the customer journey,” said Jim Wilson, CEO of Talon U.S. “Our collaboration with Assembly represents a pivotal moment at the crossroads of OOH and retail media. We are equipping brands and agencies with cutting-edge tools and insights to unlock the full potential of OOH in reaching and engaging consumers throughout their purchase journey and driving full-funnel outcomes.”
For more information related to the ShopConnect retail planning tool, contact Andrea Montano, andrea.montano@assemblyglobal.com. For retail activation, contact Jack Politis, jack.politis@assemblyglobal.com.
ABOUT ASSEMBLY
Assembly is the modern global omnichannel media agency, bringing data, talent, and technology together to find the change that fuels growth for the best brands on the planet. Our approach connects big, bold brand stories with integrated, global media capabilities that deliver performance and drive large-scale business growth. Our work is powered by our proprietary, in-house technology solution, STAGE, and led by our global talent base of over 1,600 people around the world. We’re purpose-driven at our core and pioneers in social and environmental impact in the agency world. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. For more information, visit assemblyglobal.com.
ABOUT TALON
Talon is a pioneering global independent Out of Home (OOH) media agency focused on delivering effective, creative, data-driven integrated OOH communications. Combining independence with a collaborative approach, Talon promotes open and transparent working relationships between many of the world’s leading agencies, clients, and media partners. Headquartered in London with offices in Dubai, Dublin, Frankfurt, Manchester, New York, Toronto and Singapore, Talon delivers expertise at the global, national, regional, and local levels. Additionally, the agency has built a global OOH planning and buying network – Talon International – covering 100 markets across the U.S., Europe, Asia, and Latin America. For more information, please visit www.talonooh.com and follow us on Twitter and LinkedIn.
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Team Epiphany brings influence, experiential, and multi-cultural marketing capabilities to the Constellation network
NEW YORK, Jan. 5, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has acquired Team Epiphany, a consumer marketing agency specializing in cultural relevance, experiential, progressive multi-cultural marketing, and influencer integration. Team Epiphany joins Stagwell’s Constellation network, further widening its bench of world-class culture-shaping agencies, which include 72andSunny, Instrument, and The Harris Poll, among others.

Coltrane Curtis and Lisa Chu; Credit: Andrew van Tilborgh
Launched in 2004, Team Epiphany pioneered influencer marketing as a term before Twitter or Instagram even existed. Through the power of business-proven personal relationships and integrated creative, strategy and design capabilities, award-winning agency Team Epiphany makes magic happen for clients such as Airbnb, American Express, Coca-Cola, LEGO, HBO (MAX), Campari, Amazon and many more.
Team Epiphany is led by Founder and Managing Partner Coltrane Curtis and Managing Partner Lisa Chu, who oversee a team of 100 across their New York headquarters, and Los Angeles and Miami offices. The agency’s capabilities are exemplified in its past work for:
- AMERICAN EXPRESS – For the past five years American Express has enlisted Team Epiphany to create domestic strategies, execute live experiences, and produce engaging content that delivers business results and earned impact within targeted communities. This work is best exemplified by the AMEX “100 for 100” Program (which invested $2.5 million into Black female entrepreneurs) and multiple collaborative activations and content initiatives with celebrity entrepreneurs such as Elaine Welteroth and Issa Rae.
- HBO (MAX) – Team Epiphany has been HBO’s partner for multicultural programming for more than a decade, executing over 80 marketing programs across its most iconic series, including the audience initiative Scene in Black, and campaigns for “Ballers” and “Insecure.” Notably, Team Epiphany’s work on “Insecure” resulted in unprecedented in-show integrations as well as a strategic partnership with Issa Rae’s HOORAE Media, announced in 2023.
- Heineken – 15 years ago, Team Epiphany and Heineken charted a new approach to brand collaborations for the beer/spirits industry, which is still used today. Team Epiphany’s award-winning #Heineken100 program used the brand’s distinct iconography to co-create products with 40+ partners (including A Bathing Ape, TUMI, and KITH) and seeded them to global influentials – an initiative that ran for 10 consecutive years.
- LEGO – Since 2019, Team Epiphany has partnered with The LEGO Group on a myriad of strategy, influencer, and experiential projects. A highlight of these projects was the launch (and subsequent expansion) of the innovative LEGO® Center for Creative Flow experiential series. This adults-focused series encourages free-flowing expression and mindfulness through an exclusive LEGO build moment paired with awe-inspiring and immersive elements.
“People tend to see Team Epiphany and want to compartmentalize its offerings into ‘multi-cultural’ or ‘experiential,’ but when I met the team, it became clear to me that their deep appreciation and mastery of culture is an essential ingredient for contemporary brands focused on forward-looking growth,” said Justin Lewis, chair, Constellation. “I’m excited to welcome Coltrane, Lisa, and the entire team to the network.”
“We’re excited to become a part of Stagwell and its Constellation network, a company that shares our values and looks to further Team Epiphany’s longstanding commitment to aspirational marketing, embracing culture and impacting communities of influence through our work,” said Coltrane Curtis, founder and managing partner of Team Epiphany. “As the agency celebrates its 20th anniversary, it was important to partner with an industry-leading company that believes in the growth and evolution of what Team Epiphany will become in the future while embracing our award-winning capabilities of today.”
Team Epiphany marks Stagwell’s first acquisition of the year following an acquisitive 2023 cycle with Movers+Shakers in November, Left Field Labs in October, Tinsel Experiential Design in July, and In the Companies of Huskies in April.
For more information about Team Epiphany, please visit TeamEpiphany.com and follow along on social @TeamEpiphany on Instagram and Linkedin.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
About Constellation
Constellation is a formation of best-in-class agencies within Stagwell (NASDAQ: STGW) across marketing services from data, insights, creativity, technology, and experiential that deploys itself to seize clients’ biggest opportunities and solve their toughest business problems at scale. The collective includes: 72andSunny, Brand Citizens, Colle McVoy, Hunter, Instrument, Jemini, Left Field Labs, Movers+Shakers, Redscout, TEAM Enterprises, Team Epiphany, The Harris Poll, and Tinsel Experiential Design.
About Team Epiphany
TEAM EPIPHANY is the award-winning, BIPOC-founded and operated, culture-first marketing agency specializing in experiential, brand strategy + positioning, influencer integration and PR amplification. Born in 2004, before the advent of Twitter and Instagram, Team Epiphany is the original influencer marketing agency celebrating 20 years of business. With 100+ employees and offices in New York City, Los Angeles, and Miami – Team Epiphany is one of the industry’s most reputable, trusted and culturally-connected agencies with a formidable client roster that includes American Express, Airbnb, Coca-Cola, HBO MAX, Campari, Amazon Studios, Peacock, LEGO and many more.
CONTACT:
Sarah Arvizo
pr@stagwellglobal.com
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AR Leaders Collaborate to Develop Next-Level Shared Experiences in WebAR for Venues Worldwide
NEW YORK and HELSINKI, Jan. 4, 2024 /PRNewswire/ — ARound, the pioneering shared augmented reality (AR) platform, part of Stagwell (NASDAQ: STGW), is excited to announce a groundbreaking partnership with Immersal, leaders in spatial computing and AR localization technology, and part of Hexagon. By creating a turn-key WebAR solution for stadium AR, this partnership facilitates easier integration of shared AR experiences for teams, venues, and events, broadening the scope of interactive fan engagement. ARound and Immersal are poised to announce their inaugural collaboration with a major sports league next month, marking a significant milestone in bringing this innovative vision to life.

This partnership combines ARound’s connected, shared AR technology that has transformed live fan experiences for professional sports teams across three professional leagues – MLB, NBA, NFL – including the Minnesota Twins, Los Angeles Rams, Kansas City Royals, and the Cleveland Cavaliers, with Immersal’s visual positioning system (VPS) that creates centimeter-accurate, large-scale indoor and outdoor AR experiences.
“This partnership is a game-changer in the world of sports and live entertainment as we collaborate to make stadium AR experiences more accessible and ubiquitous to all fans and types of events,” said Josh Beatty, founder and CEO, ARound. “By integrating our fan engagement platform with Immersal’s robust localization technology, we can seamlessly create dynamic digital experiences that put fans at the center of the action while scaling to new audiences around the world.”
The integration of ARound and Immersal technologies yields greater access and broader use cases of AR experiences through WebAR, enhancing the overall quality and ease of integration for in-stadium entertainment. Fans can interact with live events in real-time, participating in AR games, accessing real-time game content, and enjoying shared experiences with fellow attendees, all from their smartphones without the need for a standalone app. Brands and sponsors will also now be able to connect with audiences in innovative, meaningful ways, enhancing their marketing mix and creating new avenues for engagement.
“We’re committed to innovating and enhancing AR experiences at live events and our technology, combined with ARound’s exciting platform, will set a new benchmark in how fans interact with live sports and entertainment, offering them an engaging and memorable experience like never before,” Matias Koski, CEO, Immersal.
This groundbreaking partnership heralds a new era in fan engagement, offering sports teams, venues, and brands an unparalleled platform to connect with audiences. Combining ARound’s interactive fan experiences with Immersal’s precision technology, the stage is now set for a revolution in live entertainment.
About ARound
ARound is a first-of-its-kind stadium-level shared augmented reality platform and is part of the Stagwell Marketing Cloud, a proprietary suite of SaaS solutions built for the modern marketer. ARound keeps audiences engaged by capturing their attention through immersive, interactive and shared experiences with fellow fans across the venue. Where other AR products offer isolating, singular experiences, ARound’s massive multi-user AR – which uses 3D spatial computing to localize content – redefines what it means to be part of a connected fan experience. It was the winner of Stagwell’s annual innovation competition which invests in new product ideas proposed by the network’s 13,000+ employees. ARound and the Stagwell Marketing Cloud are a part of Stagwell (NASDAQ: STGW), the challenger network built to transform marketing.
About Immersal
Immersal, part of Hexagon, is building world-leading spatial mapping and visual positioning tools — the foundation of the metaverse. Founded in 2015, Immersal’s team is based in Helsinki, Finland, and working with partners, developers and creators across the globe to reimagine how we explore, interact and create. Immersal also has sales offices in Hong Kong and in Silicon Valley, California, and is expanding its presence and partner networks globally. The company was acquired by Hexagon in 2021 and continues to pursue the vision of a metaverse built and experienced by everyone on any device. Hexagon (Nasdaq Stockholm: HEXA B) has approximately 24,000 employees in 50 countries and net sales of approximately 5.2bn EUR. Learn more at hexagon.com and follow us @HexagonAB.
CONTACT:
Sarah Arvizo
pr@stagwellglobal.com
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Demos Available to Brands and Journalists at Stagwell Booth GL-03
NEW YORK and LAS VEGAS, Jan. 3, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, will debut its latest AI-enabled startup SmartAssets, part of Stagwell Marketing Cloud, on the convention floor at CES 2024, as it rolls out global client solutions in artificial intelligence across three areas: enablement across operations, efficiencies in marketing, and engagement with consumers.

“AI is a quantum leap for creativity and productivity that will drive a new age of value creation for modern business. Stagwell intends to lead this transformation,” said Mark Penn, chairman and CEO, Stagwell. “Whether you’re a global player or a nascent challenger, developing an approach to the three E’s of AI is the best way to stay ahead in this year of competition, and there’s no marketing network boasting the breadth of full-service digital transformation and self-service AI products like SmartAssets to help clients adapt.”
Spanning its digital transformation agencies and AI-enabled product set, Stagwell has created a set of offerings to meet this demand, encompassing:
- Enablement Across Operations – Empowering organizations to unlock the potential of AI to streamline operations, elevate decision-making, and transform their proprietary data into a strategic wellspring for future growth.
- Efficiency in Marketing – Revolutionizing marketing dynamics through the intelligent application of AI across research, communications, media, and creative production, effectively reducing the cost of delivering precise messages to the right audience at the optimal moment.
- Engagement with Consumers – Using AI to create the future of consumer engagement, where AI-driven anticipation sets the stage for unparalleled brand loyalty and tailored brand experiences.
SmartAssets: Creating the Future of Creative Optimization
SmartAssets – the winner of Stagwell Marketing Cloud’s 2022 innovation competition – is a three-pronged tool empowering transformation across the Three E’s of AI. SmartAssets uses AI to extract creative components from ads, assess performance data, and optimize future ads for effectiveness with instant generative AI adjustments. Investment in the tool is already paying off, with top brands in discussion to pilot the resource in 2024.
“SmartAssets is the smart answer to the imperative for content and advertising effectiveness in an age that demands more anticipatory marketing,” said Lindsay Hong, co-founder and CEO of SmartAssets.
Stagwell’s groundbreaking partnership with Google Cloud, first announced in October 2023, will fuel an accelerated development and sales pipeline for Stagwell Marketing Cloud’s newest startup, as the two tech giants partner to develop generative AI solutions for marketing services.
Brands and agencies interested in getting a preview of the platform can schedule demos with SMC on the ground at CES 2024. To request information, email ces2024@stagwellglobal.com.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a marketing-focused, AI-enablement platform built for the modern marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic customer research, communications, and media activation for brands worldwide by leveraging technology such as generative and predictive artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.
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Sarah Arvizo
pr@stagwellglobal.com
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Experts from Stagwell, SKDK, Targeted Victory, and The Harris Poll will be on the ground hosting events and sharing insights
NEW YORK and WASHINGTON, Jan. 2, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, announced its Risk and Reputation Unit will be on the ground at CES 2024. The group of leaders from corporate communications, politics and consumer research will share their insights and perspectives on how brands can best navigate the tumultuous year ahead in advance of the November 2024 U.S. Presidential election. Click here to connect with the unit and learn more about Stagwell’s overall presence at CES 2024.
Stagwell’s Risk and Reputation Unit is a bipartisan team of political, financial and public opinion specialists who counsel corporations on navigating political, policy, and social issues while protecting reputation and shareholder value. Leaders from the unit who will be on the ground include:
- Stagwell Chairman and CEO Mark Penn
- Stagwell Vice Chair and 2025 Chair of the Public Relations Society of America, Ray Day
- Co-CEO of The Harris Poll John Gerzema
- VP of Targeted Victory Matt Gorman
- Managing Director and President of SKDK Political Pia Carusone
To request a meeting with the Risk and Reputation Unit, reach out to ces2024@stagwellglobal.com.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
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The reimagined platform, created by Code and Theory with a new monetization offering powered by GALE and Multiview, allows advertisers to reach millions on this nonideological platform featuring the freshest aggregated polling data.
NEW YORK and WASHINGTON, Dec. 20, 2023 /PRNewswire/ — Today, the independent, nonpartisan media company RealClearPolitics (RCP) launched a first-of-its-kind polling experience in partnership with Stagwell (NASDAQ: STGW), the challenger network built to transform marketing. RealClearPolling offers an aggregated, unbiased look at the dynamics of the presidential, Senate, House, and statewide races during this unprecedented 2024 election cycle. RealClearPolling is an extension of the RCP family dedicated to delivering the most comprehensive and engaging look at U.S. election polls and public opinion surveys.

This new go-to platform offers a highly interactive view of the most current polling numbers. The user experience spotlights key data while making it easy to scan a vast array of information presented without bias. It offers the following features:
- A streamlined mobile-first experience.
- Access to multimedia content, including video segments and a podcast featuring the country’s top pollsters.
- Informative historical data from decades of election cycles.
- “The Takeaway,” a new weekly newsletter with polling analysis and insight from RCP’s team of experts.
Coming soon:
- Artificial intelligence (AI) overlay that allows users to pull from decades of RCP polling data for a unique, customized historical look.
- Ability to customize user experience by choosing which elections/races they are specifically interested in.
- Opportunity to sign up for alerts about the latest election polls.
Stagwell’s technology-first creative agency Code and Theory led the strategy, development, and implementation of the new polling experience, which includes a variety of custom and programmatic advertising units as well as innovative email content opportunities. Stagwell agencies GALE and Multiview are leading ad sales and direct brand partnerships that will monetize this new user experience.
Code and Theory has a rich history of making digital advancements with 200+ publishers, including BBC, Bustle Media, CNN, and NBC News. In 2018, CNN partnered with Code and Theory to take its iconic Magic Wall to the next level during the midterm elections.
RCP co-founder and executive editor Tom Bevan says, “RCP Polling Average is one of the most cited electoral metrics by major news outlets. As we move into the thick of the 2024 election cycle and beyond, we are now able to deliver a fresh, cutting-edge experience for anyone who is deeply interested in the numbers: what they are, what they mean, and why they matter. And thanks to Code and Theory, GALE, and Multiview, we are able to provide this new platform for advertisers looking to reach business leaders, Washington insiders, and the tens of millions of our readers.”
Stagwell Chairman and CEO Mark Penn says, “It’s a special time to be doing this kind of work with RCP, especially ahead of the next presidential election. With this one-stop shop we’re empowering viewers and advertisers to use it as a reliable destination for news and poll results. Code and Theory’s advancements have already upgraded the overall digital experience and we know there’s a lot more coming.”
Code and Theory co-founder Dan Gardner says, “There is enough spin in the world. Getting the numbers from a trusted source matters and so does being able to convey that information in a clear and concise way. Code and Theory designed this new platform as a way to visualize and simplify complex data so readers can have much more clarity about polling data and what is really happening with the election. Our next AI updates are going to take the experience to the next level.”
About RealClearPolitics
Since its founding in 2000, RealClearPolitics has become the most trusted nonpartisan platform for political news. Washington insiders and interested outside-the-Beltway citizens alike rely on RCP as the authoritative source for reporting, commentary, and analysis on campaigns and elections, and they return for its presentation of all sides of pressing public policy issues coming to the fore in 2024.
About Stagwell
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34 countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
About Code and Theory Network
Code and Theory Network is the only network with a balance of 50% creative and 50% engineers at scale. The technology-first group within Stagwell Group is built to partner with businesses to navigate the complexity of changing consumer behaviors, emerging technologies, and AI. With a global footprint and the capabilities to work across the entire consumer journey, we crave the hardest problems to solve. The network included the flagship agency Code and Theory as well as Kettle, Mediacurrent, Rhythm, and Truelogic. Code and Theory clients include Amazon, Chase, Microsoft, MSNBC, NFL, Pfizer, and Zappos. For more, visit codeandtheory.com.
Media Contact
Sarah Arvizo
pr@stagwellglobal.com
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