“PROS’ creative strategy and digital innovation expertise helps brands create engaging and purposeful conversations with consumers, consistently pushing the boundaries of PR – making them a true leader in the region,” said Stagwell Chairman and CEO Mark Penn. “I worked in Latin America for several years and have always noted its massive growth potential. This acquisition is key to our accelerated global expansion strategy, and I’m pleased to welcome Daniela and her team to our network.” 

“Since launching our operations in Brazil and Latin America two years ago we’ve driven significant results for regional brands, landed new global clients such as Lenovo and Motorola, and expanded our footprint with the additions of new agency partners to our Global Affiliate network,” said Vinicius Reis, president, Stagwell Brazil and CEO, Crispin Porter and Bogusky (CP+B) Brazil. “In less than 10 years PROS’ ‘People Relations’ approach to creative and digital storytelling has earned the agency widespread recognition and work with the most important brands in the region. Their addition to our network further strengthens Allison’s brand and positions us for significant growth in Brazil and LATAM.”  

PROS employs a contemporary perspective to PR by connecting data and cultural context to execute in various formats. The team of over 130 professionals is co-led by founder and CEO Daniela Graicar and co-CEO Fernanda Tchernobilsky, as well as partner Alan Strozenberg. They will continue to lead the agency. 

“It’s a great accomplishment to be part of an international network so aligned with our values and in retaining the boldness that defines us. The management autonomy that Stagwell offers us and the support for our growth were also decisive factors in this choice,” said Daniela Graicar, founder and CEO, PROS. “More than ever, we are committed to our team and clients – who have gotten us to this point – and excited about the plans for our evolution in the coming years. The depth and breadth of the Allison global network opens up tremendous opportunity for us to show up in new ways for our clients.” 

With clients such as Boticário, Amazon, Mondelez, Vibra, Porto, and Kimberly Clark, the agency closed 2023 with 50% growth and expects to grow another 20% this year.  

PROS will retain its leadership and will collaborate with other Brazil and Latin America agencies in the Stagwell network to expand service offerings to clients. Stagwell’s agency network in Brazil, Argentina, Mexico, and Central America includes Allison, Assembly, Code and Theory’s Truelogic, CP+B, Ink, and Locaria.  

PROS marks Stagwell’s fourth acquisition in 2024, following What’s Next Partners, Sidekick, and Team Epiphany.  

About Stagwell 
Stagwell (NASDAQ: STGW) is the network created to transform marketing. We deliver creative performance at scale for the world’s most ambitious brands, connecting culture-moving creativity with cutting-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our more than 13,000 experts in more than 34 countries are united under a single purpose: to generate effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.  

About Allison 
Allison is a global integrated marketing and communications consultancy dedicated to driving growth, innovation, and positive change for clients, colleagues, and communities. With a diverse range of expertise and a forward-looking mindset, Allison delivers game-changing results that make a lasting impact. Allison is owned by Stagwell (NASDAQ: STGW), one of the fastest growing and most influential marketing and communications networks in the world. Agency partners leverage Stagwell’s technology, data analytics, insights and strategic consulting solutions to drive measurable results and optimize return on marketing investment for more than 1,700 clients worldwide. Learn more at www.allisonworldwide.com.  

Media Contact
For U.S.
Sarah Arvizo 
pr@stagwellglobal.com 

For Brazil: 
Laize Lima 
lmlima@cpbgroup.com 

Through the DCR, clients can gain valuable insights into consumer behavior and marketing efficacy, while ensuring compliance with privacy regulations. Clients will be able to match their first party data with Stagwell’s Consumer Understanding and Engagement platform (CUE), Harris Poll Syndicated Research Data and National Research Group data, as well as additional Stagwell and third-party sources, and then activate those audiences directly across preferred ad tech platforms in an easy and cost-efficient manner.

“Our end goal is to reduce any friction for our clients and their ability to share data in a privacy-centric way,” shared Merrill Raman, Global Chief Technology Officer at Stagwell. “For clients, matching their data within our data clean room grants them unparalleled access to the rich and proprietary data that Stagwell has collected and serves as a single source of truth towards understanding campaign performance in an omnichannel world.”

“We’re excited to continue working with Google Cloud to build the next chapter of digital marketing solutions and keep Stagwell’s agencies at the forefront of marketing outcomes,” shared Mansoor Basha, Chief Technology Officer at Stagwell Marketing Cloud.

This is the second engagement Stagwell has pursued with Google Cloud. In November 2023, Stagwell announced a partnership with Google Cloud to develop marketing use-cases for Generative AI.  

“We’re excited to expand our partnership with Stagwell to bring more actionable business insights to customers,” said Kelly Sitarski, Director of Data and Content Partnerships, Google Cloud. “Using BigQuery, Stagwell can combine, streamline, and optimize its diverse data sources to help marketers achieve their business goals.” 

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

About Stagwell Marketing Cloud 
Stagwell Marketing Cloud (SMC) is a marketing-focused, AI-enablement platform built for the modern marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic consumer research, communications, and media activation for brands worldwide by leveraging technology such as generative and predictive artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.

Contact:
Kara Gelber
pr@stagwellglobal.com

“We’re thrilled to be recognized as 2024 Advertising Agency of the Year,” GALE President and CEO Brad Simms said. “We take pride in crafting creative, data-driven campaigns that deliver tangible business results, and this award underscores the incredible work our team does across the board to tell our clients’ stories in compelling ways while helping their businesses grow.”

GALE has been recognized several times for its 120% year-on-year growth rate, strong new business pipeline, and standout client work. Campaigns spotlighted by the agency of the year award include the data-driven email campaign Chipotle Doppelganger, which won a Gold Cannes Lion, and Wood Milk, a humor-infused campaign that sparked a cultural conversation for MilkPEP.

Top industry accolades previously earned by GALE include Adweek’s Fastest Growing Agency of the Year, Ad Age’s A-List, Ad Age’s Data & Analytics Agency of the Year, Adweek’s Breakthrough Media Agency of the Year, the Grand Effie and a Gold Lion.

For more information on the Campaign U.S. award, visit: https://www.campaignlive.com/article/advertising-agency-2024-gale/1866007

CONTACT:
Lindsay Bennett
lindsay.bennett@galepartners.com
917 497 5582

About GALE
GALE is a Business Agency. We bring business insights to brand storytelling and activate across every channel. With expertise in business strategy, CRM, loyalty, brand storytelling, integrated, performance, creative, and content marketing, experience design and media, GALE creates marketing systems and communications that grow businesses. GALE delivers strong business outcomes for its partners in automotive, QSR, retail, gaming, entertainment, telecom and more. Founded in 2014, the agency currently has offices in New York, Singapore, Toronto, Denver, Los Angeles, London, Austin, Kansas City and Bengaluru. GALE has received top industry awards including Ad Age‘s A-List, Ad Age‘s Data & Analytics Agency of the Year, Adweek‘s Fastest Growing Agency and Adweek‘s Breakthrough Media Agency of the Year.

James commented, “It’s incredibly exciting to be welcomed into the Forsman & Bodenfors family, a brand we’ve long respected and indeed felt akin to in Europe. We’re looking forward to producing the best of Swedish-inspired creativity, delivered through a London lens – and alongside an agency that continues to embrace CPB London’s reputation for provocative ideas.”

Southgate commented, “Bringing Helen and her brilliant team into the family now makes this the real thing. With this unity, clients get scale, immediate impact, and a combined culture that’s unique to the market. We can do some incredible things together – the stars have aligned.”

The combination of the two agency teams now gives Forsman & Bodenfors a scaled offering in a globally significant market, and provides CPB London’s clients access to a robust global network of agency talent across key markets.

James will work alongside Johan Eghammer, F&B’s Head of Creative, who relocated to London last Summer. Eghammer, a highly awarded creative at Forsman for over two decades, was also previously executive creative director at Crispin Porter Bogusky in Boulder, Colorado.

CPB London has excelled in delivering consistently powerful work for both local and international clients. Recognised in the last two years for its award-winning work by The Burberry British Diversity Awards, The Drum, the British Arrows and the Gerety Awards, the agency also picked up Digiday’s global ‘Greater Good’ gong for its Mother’s Day Cards by Misogynists work and was highly commended Agency of the Year at the Campaign / PRWeek Purpose Awards ’23. 

Founded in 1986, Forsman & Bodenfors has achieved global recognition as one of the most awarded agencies in the world, including winning 100+ Cannes Lions and being named in the Top 3 agencies of the decade. The agency is known for its flat structure, radical approach to collaboration, and commitment to ideas that transform business and shift culture. The agency has received global acclaim for work including ‘Epic Split’ and the Live Test Series for Volvo Trucks, ‘E.V.A initiative’ and multiple launches and campaigns for Volvo Cars, ‘Discover the Originals’ for Visit Sweden, ‘Kami’ for Down Syndrome International, ‘Wow No Cow’ for Oatly, and ‘Marriage Market Takeover’ for SK-II. Forsman & Bodenfors is also the only global creative agency to have achieved gender pay equity as certified by Fair Pay Workplace.

“Bringing Forsman and CPB London together will further bolster Stagwell’s European footprint, enriching an already standout creative offering for our clients,” commented Stagwell EMEA CEO James Townsend. “This unity continues to build on the momentum of our strong European expansion, just weeks after we launched a regional hub at the Blue Fin Building in London and added two other agencies to the Stagwell EMEA umbrella – What’s Next Partners and Sidekick.”

About Forsman & Bodenfors:

Forsman & Bodenfors is a global creative collective transforming our clients’ businesses with ideas that change things. We work with some of the world’s most human brands including Volvo, Mandarin Oriental,  SK-II, Google, Goldman Sachs, Polestar, Diageo, P&G, Crocs, LG, General Mills and H&M. Forsman & Bodenfors is one of the most globally awarded agencies across creativity and innovation, with key accolades including Cannes Lions: Top 3 Independent Agency of the Decade; Contagious Pioneers; Fast Company: Most Innovative Companies; Digiday: Most Collaborative Culture.  Forsman and Bodenfors is also the first and only global creative agency to receive both the global 3% Certification, and global certification from Fair Pay Workplace. We have people across eight offices in Gothenburg, Stockholm, London, Dublin, New York, Singapore, Shanghai and Toronto.

About Stagwell:

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Contact:

Deborah Abraham: Deborah.abraham@forsman.com
Trudi Harris: tharris@cpbgroup.com 

Photo – https://mma.prnewswire.com/media/2373905/Helen_James_and_Toby_Southgate.jpg

Logo – https://mma.prnewswire.com/media/2373904/Forsman_Bodenfors_Logo.jpg

“The unveiling of Alchemy.Ai reshapes GALE as we know it, marking a massive shift in how we work and the democratization of data across all teams,” GALE CEO Brad Simms says. “When GALE was founded in 2014, we were first-to-market with our unique blend of creative and consultancy centered around data. While we’ve continued to build our model over the last decade to become one of the most celebrated agencies in North America, Alchemy.Ai is the most significant product update we’ve ever made.

“As an agency, our most important asset is our people. It’s why clients choose us. Alchemy.Ai enables our people to work smarter and faster, ultimately giving them more time to spend with clients.”

Trained on all aspects of data used at GALE, including both first-party and third-party data combined with world data, Alchemy.Ai reduces the time spent on critical tasks across all disciplines to help GALE’s almost 800 people work smarter, better and faster. In addition, it transforms agency processes by democratizing access to this information, regardless of department.

Going beyond standard generative AI functionality, Alchemy.Ai has a custom-built application layer with a bespoke UI, as well as additional capabilities for data visualization, enriched and customized algorithms, and search and discovery techniques. Team members will have access to the custom client environments built for the specific accounts they work on. The client environments serve as a one-stop shop for all the data and insights available on each particular client.

Alchemy.Ai has dedicated tools for core capabilities, including:

• Strategy: 20% increase in efficiency for data ingestion and cleanup, fostering deeper collaboration between strategists and data scientists. This optimization allows for faster generation of high-quality business diagnostics and recommendations for clients.
• Audience Insights: Democratizing access to GALE’s robust data environment will enable employees across all domains to query tens of thousands of variables from dozens of integrated sources within one platform using natural language. Reduced time to learn platforms, brief dedicated research teams, and await outputs will boost efficiency by 80%.
• Media Planning: Integrating historical media performance data with media reach and consumption data will generate media plans 20% faster. Within one platform, media planners will be able to explore the relevance and weighting of channels and tactics from more angles at the same time, with the help of optimization algorithms and the ability to iterate on a range of custom constraints.
• New Business: Leveraging a decade of archival documents to create an RFI response tool, trained on the voice of GALE’s CEO. This tool dramatically reduces the time and internal coordination necessary for new business responses from days to just 90 minutes.
• CRM: Harnessing client data to create deeply custom audience segments and provide performance-based communications recommendations. This further elevates GALE’s best-in-class loyalty offering.
• Operations: Simplifying administrative tasks and freeing up time, a concierge-style tool supports project delivery, timesheet tracking, and personalized responses to employee policy inquiries, such as healthcare coverage.

CONTACT: 
Lindsay Bennett
lindsay.bennett@galepartners.com  

“For the past 45 years we have been working to build the Fogo brand on a global scale. We are thrilled to partner with GALE to continue to increase our brand awareness and accelerate our growth strategy,” said Janet Gieselman, Chief Marketing Officer of Fogo de Chão. “Their track record of success and forward-thinking approach align perfectly with our vision and brand strategy.”

GALE will support Fogo de Chão in developing and driving an authentic, attention-grabbing articulation of its brand to increase affinity and business growth.

“We are proud to join forces with Fogo de Chão in their commitment to elevating the brand while evolving their guest’s dining experience,” said GALE CEO Brad Simms. “Our team is devoted to fostering success for all of our clients, and this partnership is another example of the value we bring with our integrated offering.”

For more information contact lindsay.bennett@galepartners.com

About GALE
GALE is a Business Agency. Founded in 2014, the agency currently has offices in New York, Singapore, Toronto, Denver, Los Angeles, London, Austin, Kansas City and Bengaluru. GALE has received top industry awards including Ad Age’s A-List, Ad Age’s Data & Analytics Agency of the Year, Adweek’s Fastest Growing Agency, the Grand Effie and Adweek’s Breakthrough Media Agency of the Year. For information on GALE, visit: https://gale.agency/. 

About Fogo de Chão
Fogo de Chão (fogo-dee-shown) is an internationally renowned restaurant that allows guests to discover what’s next at every turn. Founded in Southern Brazil in 1979, Fogo elevates the centuries-old cooking technique of churrasco – the art of roasting high-quality cuts of meat over an open flame – into a cultural dining experience of discovery. In addition to its Market Table and Feijoada Bar – which includes seasonal salads and soup, fresh vegetables, imported charcuterie and more – guests are served simply seasoned meats that are butchered, fire-roasted and carved tableside by gaucho chefs. Guests can also indulge in dry-aged or premium Wagyu cuts, seafood a la carte, Bar Fogo Features including signature cocktails, and an award-winning South American wine list, as well as smaller, sharable plates in Bar Fogo. Fogo offers differentiated menus for all dayparts including lunch, dinner, weekend brunch and group dining, plus full-service catering and delivery options. For locations and more information about Fogo de Chão, visit fogodechao.com.

This year’s winners reflect another transformative year of digital, creative, and tech-forward work from Stagwell’s network on behalf of leading brands including Amazon, HBO’s Max, National Football League, United Airlines, YETI, Tipico and more.

2024 award highlights include:

• 72andSunny named No. 8 on Ad Age’s 2024 Agency A-List after a breakthrough year of purpose-driven campaigns, including urging United Airlines to appoint “Sesame Street” puppet Oscar the Grouch as chief trash officer to highlight its sustainability initiatives, and the agency’s work for Blizzard Entertainment’s Diablo video game franchise—an effort that culminated in driving the fastest-selling title in the company’s history. Additionally, 72andSunny’s partnership with the NFL throughout 2023 championed the future of the game at the Super Bowl and ultimately propelled flag football into the Olympic spotlight. 
• Code and Theory named Business Transformation Agency of the Year for doubling down on technology, striking expansive new partnerships and adding key executives to provide a true competitive edge. Examples of Code and Theory’s work that drove significant results for its clients include using AI to create synthetic personas to help European gambling platform Tipico break into the U.S. market, and boosting sales 14% on YETI.com after a complete rebuild and redesign of the brand’s e-commerce experience.
• Colle McVoy, a Standout on Ad Age’s 2024 Agency A-List, for achieving an 88% new-business win rate for the year with its branded practices of Exponent PR and 10 Thousand Design. In 2023, Colle McVoy created the first AI-powered recliner with La-Z-Boy that allows users to generate cancellation excuses via SMS text, doubling website traffic for the brand; tapped the former VP of Footwear at Yeezy to design the ultimate lawnmower shoes with Cub Cadet; and got people hooked on chicken feed with Perdue, elevating the brand’s no-antibiotics stance.
• Team Epiphany, a Standout on Ad Age’s 2024 Agency A-List, for evolving from a self-described “nomadic boutique shop” into a major full-service force in the marketing industry, driving culturalist campaigns for clients including American Express, Coca-Cola, HBO’s Max, Lego and Campari USA. Also this year Team Epiphany forged a strategic partnership with Hoorae Media, co-founded by actress Issa Rae—a move that the companies’ principals said would allow them both to scale their businesses.

“Congratulations to the teams at 72andSunny, Code and Theory, Colle McVoy and Team Epiphany for well-deserved recognition after another year of digital and creative innovation,” said Stagwell Chairman and CEO Mark Penn. “Thank you to our clients who continue to trust us to drive results for the most ambitious B2C, B2B, and DTC brands in the world.”

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Contact:
Kara Gelber
pr@stagwellglobal.com