LONDON, GB / ACCESS Newswire / July 9, 2026 / Today, Haier Europe appoints Stagwell (NASDAQ:STGW), the challenger network transforming marketing through AI, as its lead creative agency for the Haier Brand, following a competitive pitch process managed by Ingenuity+.
Haier strives to deliver premium appliances powered by intelligent technology, naturally designed around customers, empowering them every day as their needs evolve. Stagwell was selected to support the Haier brand through its next phase of growth, bringing its “More Creation, More Possibilities” brand payoff to life through creative communications across Europe.
Coordinated by a Client Service Team based in the Italian office, Stagwell will lead creative strategy and campaign development, helping the Haier brand in Europe to translate its vision into a consumer-relevant communication platform across markets and product lines. Stagwell’s digital agency, Assembly Digital Commerce, will support with content for online and e-commerce channels.
The agency will play a key role in developing scalable, consistent and modular content aligned with Haier’s premium positioning and ambition to make intelligent technology feel more human, inspiring and relevant.
Silvia Gregorio, Brand and Digital Activation Director at Haier Europe, said: “The next growth phase for the Haier brand in Europe requires a strategic partner capable of fully understanding our brand values and working alongside the team to deliver inspiring content, consistent across teams and markets. Stagwell’s international DNA, digital marketing expertise and collaborative approach will allow us to develop a strong, scalable communication strategy, focused on the real possibilities that the Haier ecosystem offers our consumers every day.”
James Denton-Clark, Chief Growth & Client Officer, Stagwell Europe, said “This win underscores how Stagwell Europe is evolving to meet changing client needs. Our flexible model allows us to bring together high-altitude creative that builds brand desire, and the precision execution that drives performance. We look forward to supporting Haier Europe’s next phase of growth.”
Gill Huber, Managing Partner at Ingenuity+, said: “This was a focused and highly considered process designed to identify a partner capable of translating Haier’s technology leadership into a distinctive and scalable European creative platform. Stagwell impressed the Haier team with the strength of its strategic thinking, digital-first approach, senior team and collaborative energy. We are delighted to have supported Haier through the process and look forward to seeing the partnership develop.”
About HAIER
Haier is the appliance brand dedicated to consumers who want premium experiences. Advanced technology, superior design, and tailor-made experiences are the three souls of Haier, which offers a wide range of connected products and solutions in the sectors of washing, cooling, cooking, and conditioning appliances. The Haier brand is part of the Haier Smart Home Group and ranks number one in the global home major appliances (*Source: Euromonitor International Limited; Consumer Appliances 2026 Edition; % unit share, 2025 volume sales data) www.haier-europe.com.
Press Office: ComCubo Public Relations
Alessio Melillo: Mob. +39 347 0101202 – Mail alessio.melillo@comcubo.it
Manuela Lubrano: Mob. +39 375 916 3899 – Mail manuela.lubrano@comcubo.it
Francesca Vuono: Mob. +39 331 3592983 – Mail francesca.vuono@comcubo.it
About Stagwell
Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
About Ingenuity+
Ingenuity+ is one part of The Ingenuity Group, the UK’s largest connector of brands with agencies and agencies with brands. Comprising Ingenuity+, MAD//Fest, the MAD//Masters with Rory Sutherland, Future Factory, Reg & Partners, Pearlfinders and Ingenuity, The Ingenuity Group has delivered over 100,000 connections for marketers and agencies in the past ten years.
With offices in London, Manchester and Glasgow, Ingenuity+ helps brands achieve their marketing objectives by selecting agency partners to match their unique needs through its progressive processes for search, selection and advisory.
For further information, please contact:
Gill Huber (Managing Partner): +447946 508 327 / gill.huber@ingenuitylondon.com
Richard Robinson (Executive Director): +447748 931 956 / richard.robinson@ingenuitylondon.com
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Media Contact:
Mary Landon Montgomery
marylandon@ravenpublicrelations.com
Strategy, Creativity and Shared Values Propel New Partnership Dedicated to Helping Military Members, Veterans and Their Families Navigate Today’s Financial Complexity
DETROIT, MI / ACCESS Newswire / July 7, 2026 / Today, Doner, a Stagwell (STGW) agency, announces it has been named agency of record for Navy Federal Credit Union following a competitive review. This new partnership will underpin a combined focus on brand and product marketing in service of new member acquisition, in addition to building brand affinity and loyalty, all with the objective of creating a deeper relationship with members. Navy Federal is the world’s largest credit union, a not-for-profit serving over 15 million members worldwide.
“We were looking for a partner that brought together sharp strategic thinking, standout creativity and a genuine awareness of the communities we serve as they navigate an increasingly complex financial ecosystem,” said Pam Piligian, Chief Marketing Officer at Navy Federal Credit Union. “Throughout the review process, Doner demonstrated a strong grasp on the challenges and opportunities everyday Americans, including the military and their families, are facing. We’re excited to work together to build momentum for the Navy Federal brand and carry it forward toward an even more successful future.”
As agency of record, Doner will lead creative strategy across the brand, developing solutions across Navy Federal’s portfolio of products and services, helping the brand navigate today’s evolving world of personal and business finance. The partnership will focus on strengthening Navy Federal’s connection with existing members while introducing the brand to new audiences through strategically driven creative work.
“Navy Federal Credit Union has built one of the most trusted brands in financial services by putting its members first,” said Craig Conrad, President and Chief Operating Officer at Doner. “That’s the kind of brand we’re passionate about partnering with. Our team understands the values, aspirations and everyday realities of Americans across the country, and we’re excited to help Navy Federal tell the stories that honor its legacy while inspiring its next chapter of growth.”
The appointment follows a competitive agency review that began this February and comes on the heels of Doner’s strategic alliance with Colle McVoy to form DonerColle Partners. Together, the agencies bring expanded strategy, creative, media, production and AI-powered innovation to help brands that move America build deeper relationships with the people they serve.
Doner and Navy Federal Credit Union officially begin partnering this month, with initial work expected to launch in the fourth quarter.
About Navy Federal Credit Union
Established in 1933 with only seven members, Navy Federal now has the distinct honor of serving more than 15 million members globally and is the world’s largest credit union. As a member-owned and not-for-profit organization, Navy Federal always puts the financial needs of its members first. Membership is open to all Department of Defense and Coast Guard Active Duty, Veterans, civilian and contractor personnel, and their families. Navy Federal employs a workforce of over 25,000 and has a global network of more than 380 branches. Navy Federal is contracted to operate the Overseas Military Banking Program under the authority of the Department of Defense, which provides Active Duty military servicemembers deployed overseas with access to some 60 branches and hundreds of ATMs spread across 10 countries and territories. For more information about Navy Federal Credit Union, visit navyfederal.org.
About Doner
Doner is an integrated marketing agency operating at the intersection of Modern + Main Street. We help brands earn relevance and influence decisions through strategy, creative, media, communications, commerce and production. Our clients include Stellantis (Chrysler, Dodge, Jeep and Ram), Coca-Cola’s fairlife, McDonald’s, The UPS Store, Poland Spring and more.
Doner is part of DonerColle Partners, a strategic alliance with Colle McVoy built to help brands win between the coasts through integrated strategy, creative, media and AI-powered innovation.
For more information, visit doner.com and donercolle.com, and follow Doner and DonerColle Partners on LinkedIn.
About DonerColle Partners
DonerColle Partners is a newly combined Stagwell (STGW) partnership formed between leading Stagwell agencies Doner and Colle McVoy, each with 90 years of history. Grounded in a shared belief that great work comes from strong relationships, the partnership combines deep roots with modern marketing expertise across strategy, creative, media and digital, including AI-enhanced content development, insight generation and measurement.
Built for the brands that move America, DonerColle Partners blends insight, craft and innovation to help brands connect meaningfully with people and drive lasting growth. To learn more, visit donercolle.com and follow us on LinkedIn.
Contact
Mary Landon Montgomery
marylandon@ravenpublicrelations.com
Stagwell’s cross-network model offers the creative ambition and marketing capabilities an enterprise technology provider demands.
NEW YORK, NY / ACCESS Newswire / June 30, 2026 / IBM today appointed Stagwell (NASDAQ:STGW), the global challenger network transforming marketing through AI, as its lead creative partner. Stagwell’s Code and Theory and Anomaly will work together as a single, unified creative force, together providing world-class brand and campaign creativity.
Working alongside IBM, Code and Theory and Anomaly will help evolve the “Let’s Create Smarter Business” campaign across channels and geographies. Stagwell’s technology-forward operating model ensures the creative work stays connected, consistent and moving at the speed IBM’s business demands.
Jonathan Adashek, SVP Marketing and Communications at IBM: “At IBM, we believe that innovation happens at the intersection of human ingenuity and technological capability. Code and Theory and Anomaly bring the creative and strategic strength we need, along with modern tools and an operating approach that will help us move faster, work smarter and deliver more connected experiences.”
Mark Penn, Chairman and CEO of Stagwell: “What this moment demands is creative force and operational precision simultaneously, at the speed the market now requires. Code and Theory and Anomaly bring the full range of what that takes, and operating as one team, under one accountability structure, they will deliver it. The convergence of the C-Suite is where this partnership lives, and that’s where IBM will win.”
Stagwell’s first work with IBM is expected in August 2026.
The integration of Microsoft MCP connects Copilot directly to live campaigns, moving AI from pilot to production
LONDON, UK AND CANNES, FR / ACCESS Newswire / June 23, 2026 / Stagwell (NASDAQ:STGW), the challenger network transforming marketing through AI, today announced an industry-first launch of the integration of Microsoft’s Model Context Protocol (MCP), an open standard that enables AI to securely connect to live data, tools and workflows, where the Copilot agent is embedded directly into Stagwell’s global media agency Assembly’s paid search operations and live campaigns. The solution demonstrates how AI can move beyond testing and support day‑to‑day marketing at scale by connecting Copilot directly to Microsoft Advertising data and systems, enabling continuous analysis, auditing and generation of client‑ready outputs.
As one of the first agency integrations of MCP at scale, this deployment creates a direct connection into Agents, allowing it to optimise and analyse within live campaigns. This launch establishes a new benchmark for how agencies can operationalise AI by connecting Agents directly to media systems, standardising workflows across markets and enabling continuous optimisation without adding complexity.
The solution has already been deployed across a global enterprise technology client, demonstrating how AI can transform paid search operations at scale.
Key outcomes include:
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Increased audit frequency, shifting from periodic reviews to continuous optimisation
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Broader coverage across markets, accounts, and campaign types
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Greater consistency in recommendations across global teams
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More senior resource redirected toward strategic growth initiatives
“Stagwell and Assembly are redefining how modern marketing organizations operationalize AI. Using M365 Copilot, Microsoft Advertising MCP, and Azure AI Foundry, they’ve reduced campaign audit timelines from hours to minutes while building a scalable foundation for AI-driven transformation across media and marketing,” said Lydia Smyers, VP US Telco, Media & Gaming, Microsoft.
“This is not AI as a toolset. This is AI as infrastructure, embedded into how our media segments operate in Search, and beyond, at Stagwell,” said Dan Roberts, Global SVP Search at Stagwell Media Platform.
“This work shows what happens when AI moves beyond pilots into real-world deployment,” said Thomas O’Donnell, Global Agencies Director at Microsoft Advertising. ”MCP enables a new generation of agents that can securely connect to the systems businesses rely on every day, unlocking entirely new ways of working.”
This Microsoft Advertising MCP will plug into Stagwell’s new media operating system, The Media Machine which launched last week. This partnership comes after a strong year of momentum for Stagwell in AI and media following the launches of The Machine, Stagwell’s agentic operating system for marketing, Stagwell Media Platform, Stagwell Search+ and Agent Cloud. The MCP-powered Copilot agent extends this vision – connecting deep craft specialism with AI execution at scale.
About Stagwell
Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
About Assembly
Assembly is Stagwell’s global omnichannel media agency, purpose-built for the AI era – combining media expertise, technology, and data to deliver performance-led outcomes for global brands.With over 3,000 experts in 44 offices worldwide, Assembly delivers full-funnel solutions that help the world’s most ambitious brands perform. Learn more at www.assemblyglobal.com
Contact:
Quinn Werner
PR@stagwellglobal.com
New solution gives sports teams and leagues a single system to ensure content is on-brand, rights-cleared and informed by performance at every step
NEW YORK CITY, NY / ACCESS Newswire / June 22, 2026 / Professional sports organizations have become media companies, but they’re running on infrastructure that was never built for media-company scale. Sponsor renewals, fan engagement, partnership sales and proof of performance all run through the content operation, and the operating infrastructure can’t keep up.
Consider this: top-tier franchises now manage 80 to 150+ brand partners and publish across 13+ owned channels at a posting cadence 13x the cross-industry average, all with four-to-10-person creative teams.
To address this, Stagwell’s Code and Theory today announced the Content Operating System for Sports – an intelligent content operating system purpose-built for sports organizations. Powered by Adobe CX Enterprise, the solution gives teams and leagues a single managed system to meet content obligations at portfolio scale: on-brand, rights-cleared and informed by performance at every step.
The solution addresses three structural mismatches in sports content operations today: volume demands outpace team capacity, governance can’t keep pace with publish windows, and what worked last season isn’t captured in any system that informs the next.
The Content Operating System for Sports places intelligence and governance at the point of creation. It generates content from real triggers, sponsor obligation windows, fan segment behavior, game moments, and fixture events, rather than from a blank brief.
The result: sponsor obligations get fulfilled across the entire portfolio, fan content reflects who fans actually are and game-day reactions move from being a herculean effort to simply being an operational rhythm.
The Content Operating System for Sports leverages Adobe’s CX Enterprise technologies including Adobe GenStudio, which powers the agentic content supply chain-enabling Adobe and third-party agents to create, assemble, and optimize content at scale, configured for sports, through a data framework that structures content operations for the speed of sports. Its engine is a workflow library tuned to the sports content cadence of sponsor activation, fan engagement and team localization. The Content Operating System for Sports also leverages Adobe CX Analytics to deliver actionable insights for optimizing campaigns, targeting the right audiences, and connecting every media touchpoint to ROI.
Code and Theory operates the system alongside the customer’s in-house team. A small, dedicated group of full-stack, AI-fluent engineers embeds inside the customer’s organization to run and continuously refine the system day-to-day: strategy, technology and sports domain expertise — all in one team. The customer gets infrastructure that improves season after season rather than a deployment that gets handed off after launch.
The Content Operating System for Sports is the second solution between Code and Theory and Adobe’s Partner Solutions group. The first, the Creative Intelligence System, brings customer intelligence into the creative process early so teams can test and refine messaging and concepts before work is finalized and released.
Michael Treff, CEO of Code and Theory, says: “Code and Theory has spent more than a decade inside professional sports organizations, learning how this work operates at portfolio scale. The Content Operating System for Sports productizes that work, and the Adobe partnership is what lets us deliver it as durable infrastructure rather than another engagement. We’re committing to operate alongside our customers season after season.”
About The Code and Theory Network
The Code and Theory Network is the only technology and creative network built on a 50/50 balance of engineers and creatives. Part of Stagwell, it offers a global footprint and the capability to work across the entirety of the customer-facing journey – and implement the technology that powers it. The network includes Code and Theory, Kettle, Instrument, Left Field Labs, Truelogic, Create Group, and Current. Clients include Amazon, JPMorganChase, Microsoft, NBC, NFL, and Yeti. For more, visit codeandtheory.com.
Media Contact
Kenneth Hein
kenneth.hein@codeandtheory.com
An AI-native operating system for media developed by GALE – where 20+ intelligent agents plan, buy, optimize, and report across every major platform, with humans in control at every decision gate
NEW YORK CITY, NY / ACCESS Newswire / June 19, 2026 / Stagwell (NASDAQ:STGW), the global challenger network transforming marketing through AI, today announced the launch of The Media Machine, a full lifecycle agentic media operating system. The Media Machine accelerates optimization, maximizes media investment efficiency, and drives higher-quality audience engagement across platforms. It blends automation and human expertise at every stage of the process by leveraging over 20 intelligent agents that operate across the entire system. Stagwell’s GALE led development of The Media Machine in collaboration with media agency Assembly and Stagwell Media Platform.
Building on the launch of The Machine in January 2026, Stagwell’s agentic operating system for marketing, The Media Machine extends this vision into media. The Machine enhances the data systems and tools marketers already use, including Figma, Slack, Teams, Adobe, and performance dashboards, eliminating the need to adopt new closed-system software.
At the core of The Media Machine is an advanced media-specific operating layer that enables a seamless end-to-end workflow through a fully integrated operating system. Beyond supporting basic task execution, it enables agentic buying and a more connected process across the full funnel, extending and complementing Stagwell’s existing media stack. The operating system integrates directly with leading ecosystems including across Google’s GMP products, Meta, Microsoft & LinkedIn, TikTok and The Trade Desk, enabling planning and activation across channels within a single workflow. A unified ID graph powers audience-first planning from brief to activation, while advanced modelling continuously updates performance insights to drive smarter decisions. The recently launched Stagwell Search+ also integrates into the platform, adding a layer of LLM share of ranking enabling a measurable output of how the end state media solution accelerates a brands LLM visibility.
“The launch of The Media Machine marks a major step forward in Stagwell’s media strategy,” said Mark Penn, Chairman and CEO of Stagwell. “Along with our investment in The Machine and our agentic targeting system with Palantir, The Media Machine moves us toward a next-generation media model powered by AI across the full campaign lifecycle.”
Slavi Samardzija, Global Chair of Media & Commerce at Stagwell, added, “The Media Machine is first of its kind industry application, that goes beyond planning, into extensive automation of cross-platform activation, from campaign and line-item creation to always-on algorithmic investment reallocation. Our teams can now act with agility and speed, connecting every signal and delivering better outcomes for clients, while keeping humans firmly in control of every critical decision.”
The Media Machine brings tremendous benefits to brands when measured against traditional planning, investment and optimization processes. Core benefits of The Media Machine include:
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Speed, Agility & Performance: The Media Machine transforms the performance chain from insight to action in seconds, enabling instant, automated optimization of in-flight media. It delivers unprecedented agility, allowing campaigns to adapt in real time to maximize impact.
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Enhanced ROI & Data-Driven Decisioning: The solution increases both strategic and tactical ROI through smarter audience construction and enriched workflows powered by custom data. It utilises real-time, algorithmic recommendations to empower trading specialists with greater precision and efficiency.
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Integrated Measurement & Accountability: The Media Machine places unified measurement at the core, ensuring full accountability of decisions, performance, and impact. It enables continuous, always-on optimization aligned to brand objectives at a speed and frequency not seen before.
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A New Agency Model for Growth: The Media Machine enables the creation of a new agency model that changes the traditional team structure, integrates orchestration talent, unlocks differentiated commercials models and creates new ways of working. This new balance of technology, structure and talent will allow marketers to act faster by combining precision with creativity and innovation to deliver growth.
“Built by our media practitioners with deep activation expertise, The Media Machine was designed to solve the fundamental limitations that arise when conversational layers are bolted onto legacy tools,” said Brad Nunn, Managing Director, Media at GALE. “It offers a deep, robust foundational layer with extensive customization options, empowering each agency and brand to define and shape its most successful version.”
This solution also comes after a strong year of momentum for Stagwell in AI and media following the launches of Stagwell Media Platform, Stagwell Search+ and Agent Cloud.
About Stagwell
Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonise the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
Contact:
Quinn Werner
PR@stagwellglobal.com
The premier network fosters connection, insights and curated experiences for human resource leaders across industries
NEW YORK CITY, NY /ACCESS Newswire/ May 29, 2026 / Stagwell (NASDAQ:STGW), the challenger network transforming marketing through AI, today announced that Chief People Officer Stephanie Howley has joined The Wall Street Journal Leadership Institute’s CPO Council, an exclusive community of talent leaders shaping the future of work in the global marketplace.
“I’m honored to join The Wall Street Journal Leadership Institute’s CPO Council alongside such an accomplished group of people leaders,” said Howley. “This is an incredible opportunity to engage with thought leaders in the talent space and ensure Stagwell remains at the cutting edge of how we attract, develop, and retain world-class talent. As the workplace continues to evolve, collaboration and the exchange of ideas across industries are more important than ever – and I’m proud to bring those insights back to a company that is already pushing the boundaries of what great looks like.”
As Chief People Officer at Stagwell, Howley brings more than 20 years of experience leading people strategy. At Stagwell, she has helped shape a high-performing culture defined by top talent across creative, technology, and AI, positioning the network to attract, develop, and retain the best people in the industry.
Prior to joining Stagwell, Howley served as Executive Vice President, Managing Director, People Team, North America at BCW Global, where she led the integration of North American teams following the merger of Burson-Marsteller and Cohn & Wolfe. Earlier in her career, she was EVP of Human Resources at Cohn & Wolfe in a global role, during which time the agency earned repeated recognition as a “Best Place to Work” from organizations including PRWeek, PRNEWS, Ad Age, and Crain’s New York Business. In 2012, Howley became the first HR professional recognized in PRWeek’s 40 Under 40 list.
For more information on The Wall Street Journal Leadership Institute’s CPO Council and its members, visit https://leadershipinstitute.wsj.com/cpo/
About Stagwell
Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
Media Contact
Sil will oversee global product development and media activation for Stagwell Media Platform
NEW YORK CITY, NY / ACCESS Newswire / May 12, 2026 / Stagwell (NASDAQ: STGW), the global challenger network transforming marketing through AI, today announced the appointment of Dru Sil as Global Product Managing Director of Stagwell Media Platform, effective immediately. Reporting to Matt Adams, Global CEO of Stagwell Media Platform (SMP), Sil will lead the development, execution, and strategy of SMP’s product suite. In this role, he will oversee global media activation as well as product development and integration across Stagwell.
Sil brings more than 15 years of commerce and product experience across startups and global agency networks. Recently, he served as Global Commerce Product Lead at Annalect within Omnicom. Prior to that, Sil held multiple roles across Omnicom and WPP in product strategy, partner co-development, and marketing science, where he developed solutions for brands including Diageo, Dyson, General Mills, Kimberly-Clark, Jaguar/Land Rover, PepsiCo, TJ Maxx, Tyson Foods, and Unilever.
The appointment follows a year of strong momentum for Stagwell including the launches of Stagwell Search+ and The Machine earlier this year. In July 2025, Stagwell established Stagwell Media Platform, a centralized team of global media, technology, and data investment experts led by Matt Adams, designed to optimize trading and investment products and deliver media activation solutions for Stagwell’s global client base.
Matt Adams, Global CEO of Stagwell Media Platform, said, “Dru is an exceptional talent, and his technology and business strategy background uniquely positions him to build and scale our global product suite. He will play a critical role in advancing product development and integration across our media solutions, creating a clear competitive advantage for our clients.”
Dru Sil, recently appointed Global Product Managing Director of Stagwell Media Platform, added, “Stagwell is at the forefront of agentic product solutions, and I am excited to work with Matt and the broader team to bring this product suite to life worldwide. The network is perfectly positioned to operate at the speed and scale required in today’s media and technology landscape, driving both innovation and growth for our clients.”
About Stagwell
Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
Contact:
Quinn Werner
Stagwell
PR@stagwellglobal.com
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Contact:
IR Contact:
Ben Allanson
ir@stagwellglobal.com
PR Contact:
Lena Petersen
pr@stagwellglobal.com
NEW YORK CITY, NY / ACCESS Newswire / May 5, 2026 / Stagwell Inc. (NASDAQ:STGW), the global challenger network transforming marketing through AI, today announced its participation in two upcoming investor conferences in May 2026.
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May 13: Annual Needham Technology, Media, & Consumer Conference (New York City)
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Management will host 1×1 meetings throughout the day and participate in a fireside chat at 3 p.m. ET. Register to view the webcast here.
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May 19: JP Morgan Global Technology, Media and Communications Conference (Boston)
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Management will host 1×1 meetings throughout the day and participate in a fireside chat at 4:15 p.m. ET. Register to view the webcast here.
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Visit stagwellglobal.com/investors to view upcoming investor events and programming from Stagwell. Reach out to ir@stagwellglobal.com with questions.
About Stagwell
Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
IR Contact:
Ben Allanson
IR@stagwellglobal.com
Press Contact:
Lena Petersen
PR@stagwellglobal.com
Originally Released On
Contact:
IR Contact:
Ben Allanson
ir@stagwellglobal.com
PR Contact:
Lena Petersen
pr@stagwellglobal.com
Q1 YoY Revenue Growth of 8%; Q1 YoY Net Revenue Growth of 4%
Q1 YoY Digital Transformation Net Revenue Growth of 9%; Two-Year Digital Transformation Net Revenue Growth Stack of 26%
Q1 EPS of $(0.05); Q1 Adjusted EPS Growth YoY of 31% to $0.17
Q1 Net Loss Attributable to Stagwell Inc. Common Shareholders of $13 million; Q1 Adjusted EBITDA Growth YoY of 9% to $90 million
YoY Increase in Cash Flow from Operations of $34 million
Record Net New Business of $141 million in Q1; LTM Net New Business of $486 million
Reiterate Guidance for 2026 of Total Net Revenue Growth of 8% to 12%; Adjusted EBITDA of $475 million to $525 million; Free Cash Flow Conversion of 50% to 60%
NEW YORK CITY, NY / ACCESS Newswire / April 30, 2026 / (NASDAQ:STGW) – Stagwell Inc. (“Stagwell”) today announced financial results for the three months ended March 31, 2026.
FIRST QUARTER RESULTS:
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Q1 Revenue of $704 million, an increase of 8% versus the prior year period;
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Q1 Net Revenue of $585 million, an increase of 4% versus the prior year period, in-line with budget;
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Q1 Digital Transformation Net Revenue of $97 million, an increase of 9% versus the prior year period;
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Two-Year Net Revenue Growth Stack for Digital Transformation of 26%, Two-Year Organic Net Revenue Growth Stack for Digital Transformation of 22%;
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Q1 Net Loss attributable to Stagwell Inc. Common Shareholders of $13 million versus $3 million in the prior year period;
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Q1 Adjusted EBITDA of $90 million, an increase of 9% versus the prior year period;
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Q1 Adjusted EBITDA Margin of 15% on net revenue;
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Q1 Loss Per Share Attributable to Stagwell Inc. Common Shareholders of $(0.05) versus $(0.04) in the prior year period;
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Q1 Adjusted Earnings Per Share attributable to Stagwell Inc. Common Shareholders of $0.17 versus $0.13 in the prior year period;
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YTD Net Cash used in Operating Activities of $26 million versus $60 million in the prior year period;
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Net new business of $141 million in the first quarter, last twelve-month net new business of $486 million
See “Non-GAAP Financial Measures” below for explanations and reconciliations of the Company’s non-GAAP financial measures.
“Stagwell continues to be on a path for a great 2026, bolstered by record new wins, its first government contracts, and its pivot to delivering agentic applications for the marketing industry,” said Mark Penn, Chairman and CEO of Stagwell. “On a two-year stack, our Digital Transformation segment is accelerating to 22% organic net revenue growth as we apply AI to drive industry-leading results for our clients.”
Ryan Greene, Chief Financial Officer, commented: “At the same time as we expanded our top and bottom lines, we controlled costs to grow adjusted EBITDA 9% year-over-year to $90 million, landed a positive outlook from a ratings agency, and shrunk our share count to under 250 million as we grew our adjusted EPS by 31% to $0.17. We remain firmly on course to deliver our full-year and free cash flow conversion guidance.”
Financial Outlook
2026 financial guidance is reiterated as follows:
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Total Net Revenue growth of 8% to 12%
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Adjusted EBITDA of $475 million to $525 million
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Free Cash Flow Conversion of 50% to 60%
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Adjusted EPS of $0.98 – $1.12
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Guidance includes anticipated impact from acquisitions or dispositions.
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* The Company has excluded a quantitative reconciliation with respect to the Company’s 2026 guidance under the “unreasonable efforts” exception in Item 10(e)(1)(i)(B) of Regulation S-K. See “Non-GAAP Financial Measures” below for additional information. |
Video Webcast
Management will host a video webcast on Thursday, April 30, 2026, at 8:30 a.m. (ET) to discuss results for Stagwell Inc. for the three months ended March 31, 2026. The video webcast will be accessible at https://edge.media-server.com/mmc/p/rb7nnuq2/. An investor presentation has been posted on our website at www.stagwellglobal.com and may be referred to during the webcast.
A recording of the webcast will be accessible one hour after the webcast and available for ninety days at www.stagwellglobal.com.
Stagwell Inc.
Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
Contacts
For Investors:
Ben Allanson
IR@stagwellglobal.com
For Press:
Lena Petersen
PR@stagwellglobal.com
Non-GAAP Financial Measures
In addition to its reported results, Stagwell Inc. has included in this earnings release certain financial results that the Securities and Exchange Commission (SEC) defines as “non-GAAP Financial Measures.” Management believes that such non-GAAP financial measures, when read in conjunction with the Company’s reported results, can provide useful supplemental information for investors analyzing period to period comparisons of the Company’s results. Such non-GAAP financial measures include the following:
(1) Organic Net Revenue: “Organic net revenue growth” and “Organic net revenue decline” reflects the year-over-year change in the Company’s reported net revenue attributable to the Company’s management of the entities it owns. We calculate organic net revenue growth (decline) by subtracting the net impact of acquisitions (divestitures) and the impact of foreign currency exchange fluctuations from the aggregate year-over-year increase or decrease in the Company’s reported net revenue. The net impact of acquisitions (divestitures) reflects the year-over-year change in the Company’s reported net revenue attributable to the impact of all individual entities that were acquired or divested in the current and prior year. We calculate impact of an acquisition as follows: (a) for an entity acquired during the current year, we present the entity’s current period reported revenue as the impact of the acquisition in the current year; and (b) for an entity acquired in the prior year, we present an amount equal to the entity’s current year net revenue for the same period during which we didn’t own the entity in the prior year as the impact of the acquisition in the current year. We calculate impact of a divestiture as follows: (a) for a divestiture in the current year, we present the entity’s prior year net revenue for the same period during which we no longer owned it in the current year as impact of the divestiture in the current year; and (b) for a divestiture in the prior year, we present the entity’s prior year net revenue for the period during which we owned it in the prior year as impact of the divestiture in the current year. We calculate the impact of any acquisition or divestiture without adjusting for foreign currency exchange fluctuations. The impact of foreign currency exchange fluctuations reflects the year-over-year change in the Company’s reported net revenue attributable to changes in foreign currency exchange rates. We calculate the impact of foreign currency exchange fluctuations for the portion of the reporting period in which we recognized revenue from a foreign entity in both the current year and the prior year. The impact is calculated as the difference between (1) reported prior period net revenue (converted to U.S. dollars at historical foreign currency exchange rates) and (2) prior period net revenue converted to U.S. dollars at current period foreign exchange rates.
(2) Net New Business: Estimate of annualized revenue for new wins less annualized revenue for losses incurred in the period.
(3) Adjusted EBITDA: defined as Net income (loss) attributable to Stagwell Inc. common shareholders excluding non-operating income or expense to achieve operating income (loss), plus depreciation and amortization, stock-based compensation, deferred acquisition consideration adjustments, impairment and other losses, and other items. Other items primarily includes restructuring, certain system implementation, working capital administrative fees and acquisition-related expenses. Adjusted EBITDA for our reportable segments is reconciled to Operating Income (Loss), as Net Income (Loss) is not a relevant reportable segment financial metric.
(4) Adjusted Diluted EPS: is defined as (i) Net income (loss) attributable to Stagwell Inc. common shareholders, plus net income (loss) attributable to Class C shareholders, excluding the impact of amortization expense, impairment and other losses, stock-based compensation, deferred acquisition consideration adjustments, discrete tax items, and other items (as defined above), based on total consolidated amounts, then allocated to Stagwell Inc. common shareholders and Class C shareholders, based on their respective income allocation percentage using a normalized effective income tax rate divided by (ii) the diluted weighted average shares outstanding. The diluted weighted average shares outstanding is calculated as (a) the diluted weighted average number of common shares outstanding plus (b) the shares of Class C Common Stock as if converted to shares of Class A Common Stock if not included because they were anti-dilutive.
(5) Free Cash Flow: defined as consolidated net cash flow from operations less cash outflow from capital expenditures and capitalized software, excluding material nonrecurring capital purchases. Free Cash Flow Conversion is the percentage of adjusted EBITDA.
Included in this earnings release are tables reconciling reported Stagwell Inc. results to arrive at certain of these non-GAAP financial measures.
This document contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended (the “Securities Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). The Company’s representatives may also make forward-looking statements orally or in writing from time to time. Statements in this document that are not historical facts, including, statements about the Company’s beliefs and expectations, future financial performance, growth, and future prospects, the Company’s strategy, business and economic trends and growth, technological leadership and differentiation, potential and completed acquisitions, anticipated and actual operating efficiencies and synergies and estimates of amounts for redeemable noncontrolling interests and deferred acquisition consideration, constitute forward-looking statements. Forward-looking statements, which are generally denoted by words such as “ability,” “aim,” “anticipate,” “assume,” “believe,” “better,” “build,” “consider,” “continue,” “could,” “develop,” “drive,” “enhance,” “estimate,” “expect,” “focus,” “forecast,” “future,” “grow,” “guidance,” “improve,” “intend,” “likely,” “maintain,” “may,” “ongoing,” “outlook,” “plan,” “position,” “possible,” “potential,” “probable,” “project,” “seek,” “should,” “target,” “will,” “would” or the negative of such terms or other variations thereof and terms of similar substance used in connection with any discussion of current plans, estimates and projections are subject to change based on a number of factors, including those outlined in this section.
Forward-looking statements in this document are based on certain key expectations and assumptions made by the Company. Although the management of the Company believes that the expectations and assumptions on which such forward-looking statements are based are reasonable, undue reliance should not be placed on the forward-looking statements because the Company can give no assurance that they will prove to be correct. The material assumptions upon which such forward-looking statements are based include, among others, assumptions with respect to general business, economic and market conditions, the competitive environment, anticipated and unanticipated tax consequences and anticipated and unanticipated costs. These forward-looking statements are based on current plans, estimates and projections, and are subject to change based on a number of factors, including those outlined in this section. These forward-looking statements are subject to various risks and uncertainties, many of which are outside the Company’s control. Therefore, you should not place undue reliance on such statements. Forward-looking statements speak only as of the date they are made, and the Company undertakes no obligation to update publicly any of them in light of new information or future events, if any.
Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statements. Such risk factors include, but are not limited to, the following:
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risks associated with international, national and regional unfavorable economic conditions, including the effect of changing tariffs and other trade policies, inflation and other macroeconomic factors that could affect the Company or its clients;
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demand for the Company’s services, which may precipitate or exacerbate other risks and uncertainties;
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inflation and actions taken by central banks to counter inflation;
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the Company’s ability to attract new clients and retain existing clients;
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the impact of a reduction in client spending and changes in client advertising, marketing and corporate communications requirements;
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financial failure of the Company’s clients;
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the Company’s ability to retain and attract key employees;
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the Company’s ability to compete in the markets in which it operates;
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the Company’s ability to achieve its cost saving initiatives;
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the Company’s implementation of strategic initiatives;
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the Company’s ability to remain in compliance with its debt agreements and the Company’s ability to finance its contingent payment obligations when due and payable, including but not limited to those relating to redeemable noncontrolling interests, deferred acquisition consideration and profit interests;
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the Company’s ability to manage its growth effectively;
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the Company’s ability to identify and complete acquisitions or other strategic transactions that complement and expand the Company’s business capabilities and successfully integrate newly acquired businesses into the Company’s operations, retain key employees, and realize cost savings, synergies and other related anticipated benefits within the expected time period;
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the Company’s ability to identify and complete divestitures and to achieve the anticipated benefits therefrom;
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the Company’s ability to develop products incorporating new technologies, including augmented reality, artificial intelligence, and virtual reality, and realize benefits from such products;
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the Company’s use of artificial intelligence, including generative artificial intelligence;
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adverse tax consequences for the Company, its operations and its stockholders, that may differ from the expectations of the Company, including that recent or future changes in tax laws, potential changes to corporate tax rates in the United States and disagreements with tax authorities on the Company’s determinations that may result in increased tax costs;
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adverse tax consequences in connection with the business combination that formed the Company in August 2021, including the incurrence of material Canadian federal income tax (including material “emigration tax”);
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the Company’s ability to maintain an effective system of internal control over financial reporting, including the risk that the Company’s internal controls will fail to detect misstatements in its financial statements;
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the Company’s ability to accurately forecast its future financial performance and provide accurate guidance;
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the Company’s ability to protect client data from security incidents or cyberattacks;
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economic disruptions resulting from war and other economic and geopolitical tensions (such as the ongoing military conflicts in Iran and the Middle East, and between Russia and Ukraine), terrorist activities, natural disasters, public health events, and tariff and trade policies;
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stock price volatility; and
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foreign currency fluctuations.
Investors should carefully consider these risks factors, the additional risk factors outlined under the caption “Risk Factors” in this Form 10-K, and in the Company’s other filings with the Securities and Exchange Commission (the”SEC”) which are accessible on the SEC’s website at www.sec.gov.