Originally Released On
Media Contact
Kara Gelber
pr@stagwellglobal.com
Investor Relations Contact
Ben Allanson
ir@stagwellglobal.com
Tel Aviv-based digital agency and its SaaS platform InfluencerMarketing.AI joins Stagwell Marketing Cloud’s PRophet Comms Tech Suite
NEW YORK and TEL AVIV, Israel – July 24, 2024 – Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has acquired Tel Aviv-based LEADERS, a world-class digital agency specializing in influencer marketing and social commerce and the development of InfluencerMarketing.AI (IMAI), a global influencer marketing SaaS platform. The company joins Stagwell Marketing Cloud’s PRophet Comms Tech Suite of AI-powered offerings purpose-built for modern PR and marketing professionals.
Founded by Eran Nizri and Yehonatan Arami in 2017, LEADERS and IMAI combine high-value digital and influencer marketing strategy with a cutting-edge, AI-powered SaaS influencer marketing platform. IMAI leverages advanced AI technologies to connect brands with over 300 million creators worldwide. The platform allows users from anywhere in the world to launch campaigns in just a few clicks, offering robust analytics, sales prediction models, and campaign management tools. Clients include Nespresso, Samsung, and Colgate-Palmolive; notable SaaS clients include Coca-Cola, Playtika, Estée Lauder, and Superdry. IMAI will supplement the bench of influencer marketing platforms currently in use by Stagwell’s agencies around the world, including existing tools in the PRophet Comms Tech Suite.
“We are excited to welcome LEADERS to the Stagwell family. This acquisition strengthens our Stagwell Marketing Cloud offering with cutting-edge AI solutions for influencer marketing while marking our first agency in Israel amid a substantial global expansion push from Stagwell this year,” said Mark Penn, Chairman and CEO, Stagwell. “Eran and his team share our vision of transforming marketing with technology, and we look forward to working together to deliver value to our clients across the globe.”
“Combining with Eran and the LEADERS team is a force multiplier for PRophet and Stagwell to expand global reach, integrate advanced AI technologies and leverage domain expertise around high performance digital and influencer marketing strategy for customers,” said Aaron Kwittken, Founder and CEO of SMC’s Comms Tech Suite.
“This acquisition marks a transformative milestone for LEADERS and InfluencerMarketing.AI,” added Nizri. “With Stagwell’s extensive network and resources, we are set to redefine the landscape of influencer marketing. Our goal is to become the world’s leading influencer and digital marketing powerhouse, delivering unparalleled value and innovation to our clients. We look forward to integrating our capabilities into Stagwell’s Comms Tech Unit and leading the industry into a new era of excellence.”
LEADERS’ and IMAI’s success is driven by a strong leadership team. Eran Nizri will continue to serve as Group CEO, reporting into Aaron Kwittken, Founder and CEO of Stagwell Marketing Cloud’s PRophet Comms Tech Suite. Itamar Gonsherovitz will continue to spearhead LEADERS’ digital agency operations as CEO. Yehonatan Arami, will continue to lead business development, expanding the company’s reach within the Stagwell network.
The acquisition comes as Stagwell expands its global footprint and invests further in AI-enabled solutions at the forefront of digital marketing. LEADERS is Stagwell’s seventh acquisition of 2024, following Team Epiphany (U.S.), Sidekick (U.K.), What’s Next Partners (France), PROS (Brazil), Business Traveller (Global), and BERA (U.S.).
About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a suite of data-driven SaaS solutions built for the modern marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC empowers marketers to drive business and brand impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers market research, communications, and media for brands worldwide by leveraging technology such as generative and predictive artificial intelligence, machine learning, augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.
About PRophet
Founded in 2020 by PR industry leader Aaron Kwittken, PRophet is an award-winning suite of essential, AI-powered Comms Tech tools purpose-built to empower modern communicators to perform more efficiently by quickly uncovering and authentically engaging with high-authority journalists and leading influencers. PRophet was awarded PRovoke Media’s Innovation SABRE in 2023 and 2024, a 2024 Webby Award, and was included in PR News’ 2024 Tech Hotlist. The all-in-one platform offers three core solutions: PRophet Earn creates and tests “mediable” PR content to predict earned media interest and sentiment. PRophet Influence combines vertical AI, analytics, discovery and tracking technologies to inform and manage influencer marketing campaigns. PRophet Monitor delivers real-time, earned and social media monitoring, reporting and analytics to alert teams of emerging trends, threats, brand mentions, and opportunities for real-time response. PRophet is part of the Stagwell Marketing Cloud (SMC), a suite of data-driven SaaS solutions built for the modern marketer. Visit prprophet.ai to learn more.
About LEADERS
Established in 2017, LEADERS is a digital agency specializing in influencer marketing. With a focus on performance and sales, LEADERS provides comprehensive services that harness the power of influencer marketing and social media.
About InfluencerMarketing.AI
Established in 2020, InfluencerMarketing.AI is a SaaS influencer marketing platform that connects brands with a vast network of influencers. Utilizing advanced AI and machine learning technologies, InfluencerMarketing.AI offers robust analytics, sales prediction models, and management tools to optimize influencer marketing campaigns, focusing on e-commerce brands to track conversions and ROI.
Contacts:
Kara Gelber
Stagwell
pr@stagwellglobal.com
Stephanie Hernandez
PRophet Comms Tech
v-stephanie.hernandez@prprophet.ai
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NEW YORK, July 12, 2024 /PRNewswire/ — The Harris Poll, a global public opinion and advisory firm, and part of Stagwell (NASDAQ: STGW) has acquired BERA, a leading predictive brand technology platform. The acquisition will integrate BERA’s cutting-edge AI-powered brand insights and analytics platform into its Harris Quest suite, part of the Stagwell Marketing Cloud, further advancing the predictive capabilities of real-time market research and brand tracking.
Revolutionizing Brand Value with Predictive Analytics
The integration of BERA into Harris Quest will offer clients unparalleled access to predictive brand analytics and direct brand-to-business™ correlation, enabling them to make data-driven decisions with greater precision around the world. With over 4,000 global brands, BERA’s platform, known for its sophisticated AI-driven insights, will complement Harris Quest’s existing suite of tools, including QuestBrand, QuestDIY, QuestPRO, QuestCX, QuestIC, and QuestAI.
“This acquisition is a significant milestone for us and our clients,” said Will Johnson, co-CEO of Harris Quest. “Integrating BERA’s predictive capabilities into our platform will enable us to deliver even faster, more accurate insights that are critical for effective decision-making in today’s dynamic market environment. In addition to our existing real-time analytics, we can now offer customized metrics across virtually any industry and stronger predictive intelligence.”
“We are excited to welcome BERA to the Stagwell family as we continue building the most advanced and scalable research tools for modern marketers,” said Mark Penn, chairman and CEO of Stagwell. “By combining BERA’s predictive brand technology with Harris Quest’s real-time insights, we will deliver a comprehensive solution that empowers marketers to connect brand investments to financial outcomes more effectively.”
Enhancing the Harris Quest Experience
The acquisition of BERA will enrich the Harris Quest platform with new features, including:
- Advanced Predictive Analytics: Leveraging BERA’s AI technology to forecast brand performance and understand future brand health.
- Comprehensive Brand Valuation: Accurately measuring the financial value of brands using BERA’s validated methodology, enhancing the ability to track and optimize the contribution of brand equity to enterprise value.
- Enhanced Audience Targeting: Utilizing BERA’s tools to identify and prioritize high-value audiences, improving marketing efficiency and ROI.
Driving Innovation in Market Research
Stagwell’s acquisition of BERA underscores its commitment to pushing the boundaries of market research and brand management. With the combined expertise of The Harris Poll’s 60 years of experience and BERA’s innovative technology, Harris Quest will continue to lead the industry in providing actionable insights and driving business growth.
About The Harris Poll “Hard Data. Human Truths.”
The Harris Poll is a global public opinion, analytics, and market research consultancy that strives to reveal society’s authentic values to inspire leaders to create a better tomorrow. With a global research reach of more than 90 countries, Harris offers advisory services across sectors to world leaders, CEOs, and business decision-makers with state-of-the-art analytics, real-time software services, and practitioners in marketing, reputation, customer experience, trends, futures, and thought leadership/research-for-public release, The Harris Poll translates shifting social sentiment into a competitive marketplace advantage. John Gerzema and Will Johnson are co-CEOs. Harris launched Harris Quest in 2023, a suite of martech research products inclusive of AI-enabled self-service polling and other “instant information” SaaS solutions. Harris is a Stagwell (NASDAQ: STGW) company. www.theharrispoll.com.
About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a suite of data-driven SaaS solutions built for the modern marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business and brand impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers market research, communications, and media for brands worldwide by leveraging technology such as generative and predictive artificial intelligence, machine learning, augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. www.stagwellglobal.com.
Media Contact:
Kara Gelber
pr@stagwellglobal.com
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NEW YORK, July 8, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, will report financial results for the three months ended June 30, 2024, on Thursday, August 1, 2024, before market open.
Stagwell will host a video webcast to review those results the same day at 8:30 AM (ET). Register here to attend the webcast.
A replay of the webcast will be available following the event at Stagwell’s website, https://www.stagwellglobal.com/investors/.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
CONTACT:
Ben Allanson
ir@stagwellglobal.com
PR Contact:
Sarah Arvizo
pr@stagwellglobal.com
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BIDEN APPROVAL LOWEST SINCE JULY 2022 AS ATTITUDES TOWARD ECONOMY WORSEN
NEW YORK and CAMBRIDGE, Mass., July 1, 2024 /PRNewswire/ —Stagwell (NASDAQ: STGW) today released the results of the June Harvard CAPS / Harris poll, a monthly collaboration between the Center for American Political Studies at Harvard (CAPS) and the Harris Poll and HarrisX.
President Joe Biden’s overall approval rating dropped to 40%, his lowest since July 2022, while inflation and immigration remained voters’ top two concerns. The poll also covers public opinion on the first presidential debate and immigration policy. Download key results here.
“The idea of the debate was to shake things up and break some of Trump’s momentum, but if anything it did the opposite,” said Mark Penn, Co-Director of the Harvard CAPS / Harris poll and Stagwell Chairman and CEO. “Public opinion also shows a dim view of the state of the economy and inflation, reinforcing the notion that Americans want change right now.”
DEBATE HURTS BIDEN, HELPS TRUMP
- 74% of voters think Biden is too old to be President, an 11-point increase after the debate.
- 66% of voters have doubts about Biden’s mental fitness for office, a 12-point increase after the debate.
- Voters are on net 7 points more likely to vote for Trump after the debate and 20 points less likely to vote for Biden.
ATTITUDES TOWARD ECONOMY WORSEN
- 62% of voters characterize their personal economics as fair or poor, up 7 points from May.
- 52% of voters say their personal financial situation is getting worse, especially among Republican (69%) and rural (63%) voters.
- Biden’s approval on handling inflation dropped to 34%, his lowest in two years.
TRUMP CONTINUES TO LEAD HORSE RACE
- Trump leads Biden by 4 points in the horserace, down 2 points from last month.
- 41% of voters (a plurality) say Trump’s guilty verdict in the New York hush money case has no impact on their vote, while 31% say they are more likely to vote for Trump and 27% say less likely.
- Marco Rubio and Tim Scott are the VP nominees who would be most helpful to Trump.
IMMIGRATION-CRIME NEXUS CONTINUES TO CONCERN VOTERS
- Voters say the top issues caused by mass immigration are an increase in violence/crime (57%), a strain on resources such as healthcare and education (57%), and a rise in homelessness (55%).
- 56% of voters think Biden’s recent asylum ban for migrants caught illegally crossing the U.S.-Mexico border is “too little, too late.”
- 52% of voters support Biden’s recent executive order aimed at expediting citizenship for the undocumented spouses of U.S. citizens.
SUPPORT FOR ISRAEL REMAINS HIGH
- 64% of voters are paying close attention to the Israel-Hamas war, down 9 points from May, but support for Israel remains consistent at 80%.
- 67% of voters say Israel should retaliate against Hezbollah until they stop firing rockets into the north (ages 18-24: 53%; ages 65+: 85%).
The June Harvard CAPS / Harris poll survey was conducted online within the United States on June 28-30, 2024, among 2,090 registered voters by The Harris Poll and HarrisX. Follow the Harvard CAPS Harris Poll podcast at https://www.markpennpolls.com/ or on iHeart Radio, Apple Podcasts, Spotify, and other podcast platforms.
About The Harris Poll & HarrisX
The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations, and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing.
HarrisX is a technology-driven market research and data analytics company that conducts multi-method research in the U.S. and over 40 countries around the world on behalf of Fortune 100 companies, public policy institutions, global leaders, NGOs and philanthropic organizations. HarrisX was the most accurate pollster of the 2020 U.S. presidential election.
About the Harvard Center for American Political Studies
The Center for American Political Studies (CAPS) is committed to and fosters the interdisciplinary study of U.S. politics. Governed by a group of political scientists, sociologists, historians, and economists within the Faculty of Arts and Sciences at Harvard University, CAPS drives discussion, research, public outreach, and pedagogy about all aspects of U.S. politics. CAPS encourages cutting-edge research using a variety of methodologies, including historical analysis, social surveys, and formal mathematical modeling, and it often cooperates with other Harvard centers to support research training and encourage cross-national research about the United States in comparative and global contexts. More information at https://caps.gov.harvard.edu/.
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Sarah Arvizo
pr@stagwellglobal.com
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The Stagwell (STGW) agency will share guidance for communicators during the 2024 election cycle
NEW YORK, June 27, 2024 /PRNewswire/ — The Harris Poll is once again sponsoring the Fierce Pharma PR & Communications Summit, the premier event dedicated to providing life science communicators with industry updates and best practices for successful communications strategies during today’s complex healthcare environment. The summit will be held July 8 and 9, 2024 in Jersey City, NJ.
Michele Salomon, Vice President, The Harris Poll, will participate in a panel on July 8 providing guidance for communicators during the 2024 election cycle, one in which communicators face unprecedented challenges and opportunities in a landscape marked by political discourse. Featuring additional experts from Boehringer Ingelheim, National Pharmaceutical Council, Teva, and Weber Shandwick, the panel is tailored to equip industry professionals with essential insights on navigating the complexities of the ongoing campaign rhetoric and its impact on pharmaceuticals and biotech.
Salomon will share a variety of research from The Harris Poll to help communicators understand public sentiment as it relates to when, how, and why companies should address the election cycle.
“We see so much data about how the public is feeling and it’s not always clear they feel they are being listened to,” said Salomon. “The public is tired and scared, uncertain about many things on both a personal and political level, find the news stressful, and are unsure if they can talk about issues that matter to them.”
This environment is mirrored for companies and organizations, though the stakes are different. “Rather than putting a friend or family relationship in jeopardy if we speak up, companies risk their reputation, offending their customers, investors and other stakeholders. Our data helps explain the broader context while also providing specific guidance that communicators can put into practice,” says Salomon.
The panel will explore:
- Strategies for responding to the growing political discourse and navigating the delicate balance between corporate communication and political influence
- Actionable insights on building a proactive communication plan that anticipates and addresses the industry’s evolving landscape during the election season
- How the industry is perceived in the context of political influence and lobbying and understand the implications
- Crisis communication strategies tailored to address challenges specific to the election cycle, ensuring preparedness for potential reputational risks
The Harris Poll boasts decades of experience across the spectrum of health insurance companies, pharmaceutical/biotech/medical device companies, medical associations, nonprofit organizations, health and wellness companies and academia.
About The Harris Poll
The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations and social sentiment since 1963, part of Stagwell, the challenger holding company built to transform marketing. To learn more, please visit www.theharrispoll.com
Contact:
Michele Salomon
michele.salomon@harrispoll.com
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Series to explore the passion, process, and challenges fueling creator creativity and innovation
NEW YORK and LOS ANGELES, June 26, 2024 /PRNewswire/ — Stagwell Marketing Cloud’s (NASDAQ: STGW) PRophet, the first integrated suite of AI-driven tools built for communicators that span earned media, influencer engagement and brand monitoring offerings, has forged a partnership with What’s Trending, the Emmy-nominated digital media brand, to produce creator-focused content including a ‘Creator Spotlight’ series. The new partnership begins with content coming out of VidCon 2024 which will facilitate one-on-one conversations with top creators and equip brands with innovative influencer marketing strategies.
The partnership comes at a pivotal moment as influencer marketing emerges as a top priority for brands, with 92% of brands increasing their influencer marketing budgets in 2024. Now more than ever, brands must strategically align with creators to boost awareness and generate results. The ‘Creator Spotlight’ will go behind the scenes with visionary creators like Adam Rose, Gigi Gorgeous, and Golloria George, uncovering their creative processes and the secrets behind resonating with millions of followers.
“Our partners at What’s Trending have their pulse on what motivates and inspires content creators to share their stories with audiences and brands,” said Jason Brandt, Chief Marketing Officer at PRophet. “By spotlighting their creative processes and perspectives, we’ll unlock invaluable insights for brands looking to authentically connect with audiences through the influencer marketing revolution.”
The series will also examine key topics for marketers such as strategies for driving genuine audience engagement, balancing creativity with business goals, amplifying brand storytelling through partnerships, and predictions on the future creator landscape. The episodes will provide rare insights into the minds of today’s dynamic creators while offering valuable lessons for brands aiming to break through the noise.
The episodes will be hosted by What’s Trending founder and renowned digital culture expert, Shira Lazar. Recognized by Fast Company as one of the Most Influential Women in Technology, Lazar has spent over two decades at the forefront of internet trends, examining the intersection of online passion, audience connections and brand partnerships.
“What’s Trending was one of the first consumer news outlets to editorially cover the creator community over a decade ago, and I’m thrilled to return to our roots with ‘Creator Spotlight,'” said Lazar. “The creator economy has transformed how content is produced and consumed. This series will pull back the curtain on iconic and emerging creators, delving into their creative genius and inspirations, giving brands a roadmap to forge deeper connections through authentic creator partnerships.”
‘Creator Spotlight’ episodes will be released monthly starting July 23, 2024 across What’s Trending’s TikTok, Instagram, X, YouTube and website, and can be found on PRophet website, LinkedIn and YouTube channels.
About PRophet
PRophet is an essential AI-driven CommsTech suite that empowers modern communicators and marketers to work smarter, uncover and engage with new audiences, and drive more impactful PR and marketing communications campaigns. The comprehensive suite combines three powerful solutions: PRophet Earn uses a combination of AI, natural language processing and machine learning to generate, analyze and test “mediable” content that predicts earned media interest and sentiment. PRophet Influence combines generative AI, data analytics, and monitoring technology to create personalized influencer marketing programs, while PRophet Monitor delivers customized media monitoring across a wide range of channels, alerting teams to emerging trends, brand mentions, and opportunities for real-time response. PRophet was founded in 2020 by PR and marketing industry thought leader and entrepreneur, Aaron Kwittken. It is part of the Stagwell Marketing Cloud, a suite of SaaS solutions that powers research, communications, and media activation for in-house marketers. To learn more, visit prprophet.ai.
About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a marketing-focused, AI-enablement platform built for the modern marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic consumer research, communications, and media activation for brands worldwide by leveraging technology such as generative and predictive artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.
About What’s Trending
Founded in 2011, What’s Trending is an Emmy nominated media company that produces live and original programming that is distributed to over 5 million viewers across platforms including mobile, social, and OTT networks as well as OOH distribution through GSTV, Screenvision, ReachTV and Trooh, reaching over 800 million unique viewers. The company’s daily content covers the latest news related to pop-culture, entertainment and digital lifestyles, aligning with global brands and innovative companies.
Contact:
Stephanie Hernandez
v-stephanie.hernandez@prprophet.ai
“Room for Everyone” from Mastercard with Assembly as technology partner wins the Grand Prix for Creative Data
NEW YORK, June 24, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, celebrates its agencies 72andSunny, Assembly, and Forsman & Bodenfors, which took home top honors at the Cannes Lions International Festival of Creativity, the largest gathering in the creative marketing community. Collectively, Stagwell’s agencies and its global affiliate partner Buentipo Anchor captured 1 Grand Prix, 2 Gold, 2 Silver, and 10 Bronze Lions along with over 40 shortlists for other agencies including Activista, Anomaly, Colle McVoy, Doner, GALE, HUNTER, KWT Global, and Unreasonable Studios.
Stagwell congratulates Mastercard on winning the Grand Prix for Creative Data in partnership with Assembly, formerly Brand New Galaxy, and McCann Poland for the “Room for Everyone” initiative. Assembly’s digital commerce unit, as Mastercard’s technology partner, created the UI/UX, managed development, and supplied analytics for the campaign’s core tool WhereToStart.com, which helps Ukranian entrepreneurs find the best location to run their businesses, based on data that reveals where the greatest chance of success lies.
“While SPORT BEACH captivated attendees at Cannes Lions, our agencies captivated the juries. I’m proud to celebrate our agencies’ strong showing at Cannes, marked by our first Grand Prix since 2019,” said Mark Penn, Chairman and CEO, Stagwell. “The awarded work exemplifies our core strengths in technology-led marketing and helping brands gain ground with innovative approaches to earned influence. We thank our clients for their enduring trust in our agencies and their collaboration in pushing the frontiers of creativity and technology.”
Cannes awarded Lions to:
- “Anthem“ from Diablo IV (Blizzard Entertainment) and 72andSunny, which won a Bronze Entertainment Lion for Gaming.
- “Heart Surgeon’s Cookbook“ from Getinge and Forsman & Bodenfors, which won a Bronze Pharma Lion.
- “Imagine with Petacos” for Poker Beer from Buentipo Anchor, a Stagwell global affiliate network partner, which won one Silver Lion in Design and four Bronze Lions in Brand Experience & Activation, Design, Direct, and Outdoor.
- “Room for Everyone“ for Mastercard by McCann Poland with Assembly as technology partner, which won 1 Grand Prix for Creative Data, 2 Gold Lions in Creative Strategy and Direct, 1 Silver Creative B2B Lion, and 1 Bronze Creative Effectiveness Lion.
- “The Table Read“ for NFL from 72andSunny, which won 2 Bronze Lions in Entertainment for Sport and Social & Influencer.
Visit Stagwell’s site to view the winning work.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.
CONTACT:
Sarah Arvizo
pr@stagwellglobal.com
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New Survey by Stagwell (STGW)’s The Harris Poll Reveals Urgent Concerns Regarding Access and Quality of Maternal Healthcare in the U.S.
NEW YORK, June 21, 2024 /PRNewswire/ — The Harris Poll, a Stagwell Agency, recently released its second annual State of Maternal Health Report, highlighting alarming challenges around maternal healthcare in the United States. With the 2nd anniversary of the Supreme Court’s Dobbs decision overturning Roe v. Wade approaching, the survey results are even more striking – revealing significant disparities in the care pregnant women receive and their experiences with the healthcare system.
The survey, conducted online in April of 2024 among more than 1,000 U.S. women aged 18+, identified that a worrying proportion of women believe they must fight to receive the medical care they need, with more than half of women (53%) agreeing with this sentiment. Furthermore, roughly 2 in 5 women who are pregnant or have been pregnant (39%) say they experienced challenges to accessing care during pregnancy and childbirth. Access to care issues appear even more pronounced among younger women aged 18-34 (who are most likely to have recently experienced pregnancy or to be currently pregnant), women residing in the South, employed women, and mothers with children under 18.
Not being able to access such important care can negatively impact the entire pregnancy journey, from experiences to outcomes. Other findings from the survey surrounding care quality include:
- Only 42% of women who are currently pregnant/have ever been pregnant strongly feel they had access to the best possible care when they were pregnant—a significant drop from 50% in 2022.
- Younger women are particularly affected, with less than a third in the 18-34 age group (32%) strongly feeling they received the best possible care.
- More than 1 in 10 women who have been pregnant say their prenatal care (11%), labor care (12%), and delivery care (12%) were less than adequate. About 1 in 7 (15%) say the same of their recovery care, and a whopping 1 in 4 (24%) say the same of their postpartum care.
- About 1 in 7 women who’ve been pregnant (14%) did not feel heard by their provider during their prenatal care visits.
“The data clearly show that not only are many women feeling disregarded and underserved by our healthcare system during one of the most vulnerable times in their lives, but there is also an overwhelming demand for immediate improvements to ensure the safety and well-being of all mothers in America,” said Christina Lojek, Research Manager, The Harris Poll. “Furthermore, the results confirm that access to care and care quality issues are becoming more prevalent, and depending on which state you live in, you could be more at risk,” she stated.
Notably, two-thirds of women (67%) expressed concerns that the current political climate is exacerbating the risks associated with pregnancy and childbirth, and perhaps rightfully so. Women across the U.S. are demanding change – a vast majority (83%) state that more needs to be done to ensure safer pregnancy and birthing conditions in the U.S., with 45% strongly endorsing this view.
When thinking about access and quality of care in the current political environment, location matters. Looking at women who live in states with the most restrictive reproductive health policies*, they are significantly more likely than those who live in protective states to share negative experiences and sentiments surrounding pregnancy and childbirth care:
- Women in the most restrictive states are significantly more likely to feel like they have to fight to get the medical care they need than women who live in protective states (58% vs. 49%).
- Among women who are currently pregnant/have ever been pregnant:
- Those in the most restrictive states are significantly less likely to strongly feel they had access to the best possible care when pregnant than those who live in protective states (38% vs. 50%).
- Nearly half of those in the most restrictive states (48%) say they experienced challenges to accessing care during pregnancy and childbirth, compared to less than a third (31%) of those in protective states, and are about twice as likely to report insurance-related barriers (20% vs. 11%).
- Among women who have been pregnant:
- Those in the most restrictive states are more than twice as likely as those in protective states to cite less than adequate prenatal (17% vs. 7%) and labor (19% vs. 9%) care.
- Those in the most restrictive states are twice as likely to say they did not feel heard by their provider during prenatal care visits as women who live in protective states (20% vs. 9%), and more than 4 times as likely to strongly feel this way (9% vs. 2%).
In light of these findings, there is a clear call to action for healthcare providers, policymakers, and community leaders to take decisive measures towards reforming maternal healthcare practices and policies. Ensuring that all pregnant women have access to the highest standard of care needs to be an urgent public health priority.
*Definitions for states’ reproductive health policies were derived from Guttmacher Institute. Most restrictive states include Alabama, Arkansas, Florida, Idaho, Indiana, Kentucky, Louisiana, Mississippi, Missouri, North Dakota, Oklahoma, South Carolina, South Dakota, Tennessee, Texas, and West Virginia. Protective states include Alaska, California, Colorado, Connecticut, District of Columbia, Hawaii, Illinois, Maine, Maryland, Massachusetts, Michigan, Minnesota, Montana, New Jersey, New Mexico, New York, Oregon, Vermont, and Washington.
Survey Method:
The 2024 State of Maternal Health survey was conducted online in the U.S. by The Harris Poll April 2-4, 2024 among 2,061 U.S. adults ages 18+, among whom 1,116 are women, and 701 are women who are currently pregnant or have ever been pregnant. The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within +/- 2.5 percentage points using a 95% confidence level. This credible interval will be wider among subsets of the surveyed population of interest. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact christina.lojek@harrispoll.com.
About The Harris Poll
The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing. To learn more, please visit www.theharrispoll.com
Contact:
Christina Lojek
christina.lojek@harrispoll.com
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Leaders from Ad Fontes Media, Bloomberg, Business Insider, CNN, The New York Times, Stagwell, The Trade Desk, The Washington Post, and Wall Street Journal
NEW YORK and CANNES, France, June 18, 2024 /PRNewswire/ — Stagwell’s (NASDAQ: STGW) Future of News series will continue with its next chapter at the Cannes Lions International Festival of Creativity, the world’s largest advertising, marketing, and creativity event.
Stagwell will convene two panels at Cannes Lions as it continues to encourage advertisers to reinvest in the news industry. The panels will continue the discussion around Stagwell’s groundbreaking News Advertising Study, a survey of 50,000 U.S. consumers which revealed ads placed in quality news sources adjacent to articles on provocative and polarizing topics had no negative impact on brand favorability, purchase intent among other brand health metrics to the companies featured in those ads.
The conversations include:
The Future of News: Why News Audiences Matter as Much as Sports Junkies
Wednesday, June 19 | 12:30 PM CEST
News is the future – and represents a unique and complementary platform for brands to drive business results. Advertisers, however, are increasingly reluctant to take advantage of advertising in news, largely due to concerns about appearing next to content that could be divisive or polarizing in some way. How are news media preparing for the next thirty-six months in light of this? A conversation with CEOs discussing the path forward and opportunities ahead for journalists, brands and advertisers featuring:
- Sara Fischer, Media Reporter, Axios
- Meredith Kopit-Levien, CEO, The New York Times
- Barbara Peng, CEO, Business Insider
- Mark Penn, Chairman and CEO, Stagwell
- Mark Thompson, CEO, CNN
The Business of News: The Opportunity for Brands and Quality Journalism
Wednesday, June 19 at 10:15 AM CEST
News has never been more important, yet there still remains a gap between consumers demand for quality journalism and advertisers’ willingness to include news as a critical component of their paid media strategy. How are the business leaders of news publications solving for this disconnect? What are advertisers missing out on by not leveraging news? A conversation with C-Suite leaders discussing immediate ways brands can engage with news and drive meaningful return featuring:
- Christine Cook, Global Chief Revenue Officer, Bloomberg Media
- Jed Dederick, Chief Revenue Officer, The Trade Desk
- Johanna Mayer Jones, Global Chief Advertising Officer, The Washington Post
- Vanessa Otero, CEO and Founder, Ad Fontes Media
- Joy Robins, Global Chief Advertising Officer, The New York Times
- Josh Stinchcomb, Global Chief Revenue Officer, Wall Street Journal | Barron’s Group
- Kara Swisher, Co-Founder of Recode & Code and Editor-at-Large at New York Magazine
“News is the future. A thriving free press is critical to democracy – and a crucial platform for marketers seeking to reach critical audiences,” said Mark Penn, Chairman and CEO, Stagwell. “Our data shows, without a doubt, consumers understand the difference between news and advertising – and as an industry, it is time to reevaluate the current ‘brand safety’ standards.”
“The Stagwell Research is a game changer and it thoroughly debunks the primary reason that we’ve seen a significant increase in news avoidance by many advertisers in recent years,” observed Vanessa Otero, CEO and Founder of Ad Fontes Media.
To learn more about Stagwell’s Future of News Initiative, please reach out to Alexis.Williams@stagwellglobal.com.
To request a copy of the “News Advertising Study,” please visit https://www.stagwellglobal.com/future-of-news/.
About the Future of News Initiative
Stagwell’s ‘Future of News’ initiative is a transformative platform comprised of original research, groundbreaking events and thought leadership aimed at elevating driving the conversation around the importance of advertising in news. Stagwell, alongside its coalition of publishing and industry partners, have built this dynamic series to challenge the advertising industry to reinvest in news. Partners include: Ad Fontes Media, Axel Springer, Axios, Business Insider, Newsweek, POLITICO, The New York Times, The Trade Desk, The Wall Street Journal and The Washington Post. Together, the council will launch a transformative platform to challenge the advertising industry to reinvest in news.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
Media Contact:
Kara Gelber
pr@stagwellglobal.com
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With Google Cloud and Gemini models, Stagwell to bring new AI capabilities to four of its most popular digital marketing apps
CANNES, France and NEW YORK, June 17, 2024 /PRNewswire/ — Google Cloud and Stagwell (NASDAQ: STGW) announced today a set of new AI-powered features across Stagwell’s portfolio of digital marketing applications, built using Google Cloud infrastructure and AI services, including its Gemini models.
Stagwell is a digital-first global marketing services network that delivers value to customers through its cutting-edge marketing technology stack, utilizing the latest advancements in AI. Stagwell will now use a wide range of Google Cloud technologies to power and deliver its applications, including Gemini models, AI tooling in Vertex AI, compute, storage, and networking.
“This partnership puts Stagwell’s applications and Google Cloud AI in the hands of marketing professionals worldwide,” said Mansoor Basha, Chief Technology Officer, Stagwell Marketing Cloud. “We’re pleased to expand our work with Google Cloud and to roll out important new AI capabilities to help marketers work more effectively, quickly, and creatively.”
After initially beginning to migrate several applications to Google Cloud in 2023, Stagwell is now integrating Google Cloud AI across several of its most widely adopted products:
- Propellers is an entirely new tool built for internal creative teams to improve their processes from ideation to execution. Propellers will now use Vertex AI and Gemini models to help marketers more quickly build compelling creative briefs, including developing audience strategies, playbooks, brand personas, and more with AI.
- CUE, Stagwell’s app for data-driven audience insights, uses Google Cloud’s advanced data analytics tools. The app is now adding predictive AI capabilities via Vertex AI that will help marketers combine numerous datasets to improve companies’ understanding of their customers, ultimately informing both product and message development.
- PRophet, the first ever SaaS platform to help marketers and public relations professionals apply predictive and generative AI to everyday tasks and processes, is now using Google Cloud’s Vertex AI and Gemini models to provide improved content generation, track trending topics, analyze sentiment, and more.
- SmartAssets is an application for creative asset management, optimization, and analytics. It uses Google Cloud products, including BigQuery and Cloud Run, and is now adding capabilities built with Vertex AI and Gemini models. This will help customers pull creative elements from ads, better analyze performance data, and optimize the efficacy of ads with instant adjustments, informed by AI.
Many of the world’s most impactful marketing firms and teams utilize Stagwell’s applications every day, and now they’ll have the power of Google’s industry-leading AI, including Gemini, at their fingertips. This will enable them to supercharge marketing campaigns, accelerate common tasks and workflows, generate compelling content and briefs, and more.
“AI capabilities and expertise were of utmost importance as we explored partners to work with and build towards our vision,” said Merrill Raman, Global Chief Technology Officer, Stagwell. “Google Cloud delivers the right mix of enterprise-grade models, AI tooling, and scalable cloud infrastructure to support Stagwell’s numerous use cases and growing customer base.”
“Stagwell is taking impressive steps to implement generative AI in ways that are transformative and helpful for marketers,” said Oliver Parker, VP of Global Generative AI Go to Market at Google Cloud. “The brand new Propellers is an example of how AI can rapidly add value and streamline common workflows and processes for end customers – in this case, creative teams who shape everyday brand narratives.”
These new features are available to Stagwell customers starting today.
About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a marketing-focused, AI-enablement platform built for the modern marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic consumer research, communications, and media activation for brands worldwide by leveraging technology such as generative and predictive artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.
About Google Cloud
Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.
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