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Press Contact:
Jess Santini, VP, Global Marketing
jess.santini@assemblyglobal.com  







Industry-leading leaders will drive growth for the agency’s biggest market.

NEW YORK, March 11, 2024 /PRNewswire/ — Assembly announced today the elevations of Nicole Jennings to Managing Director, Bridget Lynn, Kevin Tarpey, Megan Warfield to Managing Partner, and Toni Box to EVP Brand Experience in North America. Each leader boasts a wealth of cross-industry experience, and these appointments demonstrate Assembly’s commitment to excellence and tailor-made service, aiming to provide effective omnichannel media solutions that deliver business impact and innovation for clients. Jennings will report to North America CEO Valerie Davis, Lynn, Tarpey, and Warfield will report to NA Chief Client Officer Kendra Mazey, and Box will report to Jennings.  

With the elevations comes a new operational structure—enabling the agency to quite literally live its name with teams formed into “Assemblies” delineated by geography and industry sector. The Assemblies also provide more rigor, focus, and growth opportunities for employees, resulting in teams that not only do the best work of their careers, but also the best work for the agency’s clients.  

–     Bridget Lynn, previously SVP and Strategic Leader, assumes the role of EVP, Managing Partner of Assembly Midwest, overseeing operations in Detroit and Minneapolis. Lynn’s focus will be on brick-and-mortar clients, as well as the CPG and Home sectors. 

–     Kevin Tarpey, formerly SVP, Integrated Communications Group Director, has been promoted to EVP, Managing Partner of Assembly West. Based in Los Angeles, Tarpey will lead efforts to serve Health and wellness clients, franchises, and co-ops. 

–     Megan Warfield, who joined Assembly in 2023 as EVP of Client Excellence, now serves as EVP, Managing Partner of Assembly East. Based in New York, Warfield will lead teams across New York, Baltimore, and Toronto, specializing in Finance, Luxury, Fashion, and Beauty clients. 

–     Toni Box has been promoted from Senior Vice President of Social Media to EVP, Brand Experience. In her new role, Box will orchestrate full-funnel, cross-channel campaign strategies and integrated activations, delivering clients comprehensive, omnichannel media solutions. 

–     Nicole Jennings, previously EVP, Experience & Activation, has been appointed Managing Director. Jennings brings a wealth of strategic insight and a visionary approach to her new role. With over two decades of transformative client leadership at Assembly (formerly ForwardPMX), Jennings is well-positioned to unlock operational excellence in the North American market as well as partner with our Growth team to bring our solutions to potential clients. 

Jennings will collaborate closely with Assembly North America CEO Valerie Davis and the agency’s executive management team to set strategic priorities, drive innovation, and ensure Assembly remains at the forefront of the industry.

Assembly North America CEO Valerie Davis says, “Assembly is experiencing tremendous growth in the North American market, and we’re excited to make these intentional changes in our org design and executive team to meet our clients where they need us. With these exceptional leaders at the helm, we will unlock unlimited potential for our clients and continue to build Assembly’s reputation as a modern agency partner for brands on a journey of transformation.” 

All appointments are effective immediately. 

ABOUT ASSEMBLY
Assembly is the modern global omnichannel media agency, bringing data, talent, and technology together to find the change that fuels growth for the best brands on the planet. Our approach connects big, bold brand stories with integrated, global media capabilities that deliver performance and drive large-scale business growth. Our work is powered by our proprietary, in-house technology solution, STAGE, and led by our global talent base of over 1,900 people around the world. We’re purpose-driven at our core and pioneers in social and environmental impact in the agency world. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. For more information, visit assemblyglobal.com.

Press Contact:
Jess Santini, VP, Global Marketing
jess.santini@assemblyglobal.com  

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Sarah Arvizo
pr@stagwellglobal.com

NBCUniversal Returns as Brand Partner, The North Face Joins to Sponsor Rock Climbing Wall

NEW YORK and CANNES, France, March 6, 2024 – Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, announced today additional athletes and brand partners confirmed to activate at Sport Beach 2024 (June 17-20), the flagship sports business destination at the Cannes Lions International Festival of Creativity (Cannes Lions). Six-time NBA All-Star Blake Griffin, three-time Olympic Gold medalist Shaun White, Mexican Captain and Flag Football star Diana Flores, and former NFL player and American Ninja Warrior host Akbar Gbajabiamila join Sport Beach and will participate in featured programming and appearances.

Leading sports media personalities Taylor Rooks and Pablo Torre also join Sport Beach’s programming, bringing their unparalleled journalism and thought leadership to the week’s conversations. Previously, Stagwell announced the return of Sport Beach with athletes Carmelo Anthony, Sue Bird, Hélio Castroneves, Brandon Marshall and Megan Rapinoe confirmed to attend.

“As leaders, innovators, and cultural influencers, Blake, Shaun, and Diana all represent what makes athletes dynamic and interesting in new ways,” said Stagwell Chief Brand and Communications Officer Beth Sidhu. “We’re proud to feature these athletes who are paving the way in their respective sports and industries, and to welcome our new commentators and brand partners to Sport Beach 2024.”

Athletes

  • Diana Flores (flag football) – Star quarterback and captain of Mexico’s National Team. A World Games Gold medalist, Diana also serves as the NFL & IFAF’s Flag Football global ambassador.
  • Akbar Gbajabiamila (football) – Television host and former NFL player. He serves as host of THE TALK, CBS’ Daytime Emmy Award-winning talk show as well as host of NBC’s competition series “American Ninja Warrior.”
  • Blake Griffin (basketball) – A 14-year NBA veteran with six NBA All-Star appearances and the 2011 NBA Rookie of the Year under his belt. The former Slam Dunk Champion has cultivated a reputation for his business acumen and investing prowess and appeared on the cover of the 2019 Forbes 30 under 30. He founded Mortal Media, a Los Angeles- based film and television production company, in 2016 with his partner Ryan Kalil.
  • Shaun White (snowboarding and skateboarding) – One of the greatest action sports athletes of all time. 3x Gold Medal winning Snowboard Champion, becoming the first athlete to compete in both the Winter and Summer games and now Founder of his own snowboard brand,  WHITESPACE.

Journalists

  • Taylor Rooks – An Emmy nominated broadcaster, journalist, and cultural icon known most prominently for her work with Turner Sports/Bleacher Report and Amazon’s Thursday Night Football. For the success of her work, Taylor has been featured in Sports Illustrated: “100 Influential Black Women in Sports” and is considered one of the most influential figures in sports media today.
  • Pablo Torre is one of the most dynamic voices in sports media. Currently, he hosts Pablo Torre Finds Out with Meadowlark Media and previously hosted and contributed to various programs at ESPN, including the television program High Noon with Bomani Jones and the podcast ESPN Daily.

Brand Partners

  • NBCUniversal returns as a premier partner of Sport Beach. As one of the world’s leading media and entertainment companies, NBCUniversal creates world-class content that is distributed across its portfolio of film, television and streaming, and brought to life in its theme parks. A subsidiary of Comcast Corporation, NBCUniversal owns and operates an expansive portfolio of news, entertainment, film, streaming, and television brands.
  • The North Face is a new partner of Sport Beach and will be creating an interactive rock-climbing wall, built to provide a new activity for attendees. Since 1966 The North Face has proudly been a first choice for the world’s most accomplished climbers, mountaineers, extreme skiers, snowboarders, endurance runners, and every-day explorers. The North Face is excited to partner with Sport Beach to bring climbing to Cannes ahead of the 2024 Olympics in Paris this Summer, where the brand will sponsor the Olympic climbing uniforms for the USA, France, Austria, Japan and South Korea.

Stagwell invites brands, athletes, sports leagues/teams, media platforms, journalists, and other interested parties who would like to partner on the ground to reach out to cannescomms@stagwellglobal.com for more information. Sport Beach will be produced by TEAM Enterprises in partnership with Cheerful Twentyfirst.

About Stagwell

Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Media Contact

Sarah Arvizo

pr@stagwellglobal.com

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Expects 2024 Organic Net Revenue Growth of 5% to 7%; Adjusted EBITDA of $400 million to $450 million; Free Cash Flow Conversion of ~50%

Net Revenue Growth of 31% from Stagwell Marketing Cloud Group in FY23

Growth of 13% in International Net Revenue in FY23, Led by 17% Growth in EMEA

$65 million of net new business in Q4; LTM net new business exceeds $270 million

FY Revenue of $2,527 million; FY Net revenue of $2,147 million

FY Net Income of $42 million; FY Adjusted EBITDA of $360 million

NEW YORK, Feb. 27, 2024 /PRNewswire/ — (NASDAQ: STGW) – Stagwell Inc. (“Stagwell”) today announced financial results for the year ended December 31, 2023.

Mark Penn, Chairman and CEO, said, “Despite a challenging year for marketing services and digital transformation—accentuated by our client mix—Stagwell grew share with some of our largest customers in 2023, took prudent steps to manage our costs, and invested in digital innovation to stay ahead of the future of marketing. In Q4 we returned to sequential net revenue growth, sold a non-core asset for significantly above our initial investment, and saw our tech company clients begin to re-engage.” 

“2024 promises to be a year of growth and expanded margin as we go into the political season and our AI and AR products come to market – including inclusion of ARound into Major League Baseball’s native Ballpark app.  We will be helping our clients transform with the three E’s of AI – enabling stronger operations, adding efficiency to marketing and helping revolutionize their engagement with consumers.”

Frank Lanuto, Chief Financial Officer, commented: “Management faced ongoing macroeconomic headwinds during the fourth quarter and responded with decisive actions to align costs with revenues, resulting in an adjusted EBITDA margin of 17 percent. Through the end of fiscal 2023, we have delivered – ahead of schedule – the $30 million in synergies that we promised at the time of our merger in 2021 and are now well underway with our goal of achieving the incremental $35 million of cost savings we announced earlier this year. Our sale of ConcentricLife during the quarter resulted in a significant gain which drove net income, reduced our debt and lowered leverage at year end.” 

Financial Outlook

2024 financial guidance is as follows:

  • Organic Net Revenue growth of 5% to 7%
  • Organic Net Revenue excluding Advocacy growth of 4% to 5%
  • Adjusted EBITDA of $400 million to $450 million
  • Free Cash Flow Conversion of approximately 50%
  • Adjusted EPS of $0.75  $0.88
  • Guidance assumes no impact from foreign exchange, acquisitions or dispositions.

* The Company has excluded a quantitative reconciliation with respect to the Company’s 2024 guidance under the “unreasonable efforts” exception in Item 10(e)(1)(i)(B) of Regulation S-K. See “Non-GAAP Financial Measures” below for additional information.

FOURTH QUARTER AND FULL YEAR HIGHLIGHTS:

  • Completed the sale of ConcentricLife to Accenture in Q4 for gross proceeds of $245 million, resulting in a taxable gain of $175 million
  • Q4 net new business of $65 million; FY23 net new business of more than $270 million
  • Q4 revenue of $655 million; FY23 revenue of $2,527 million, a decrease of 6% versus the prior year period
  • Q4 net revenue of $551 million; FY23 net revenue of $2,147 million, a decrease of 3% versus the prior year period
  • Q4 organic net revenue declined 7% versus the prior year period and 5% ex-Advocacy; FY23 organic net revenue declined 6% versus the prior year period and 4% ex-Advocacy
  • Q4 net revenue from international increased 3%, led by an increase of 19% in the United Kingdom; FY23 net revenue from international increased 13%, led by increases of 17% in EMEA, and 5% in APAC
  • Q4 net income of $46 million versus net loss of $43 million in the prior year period; FY23 net income of $42 million versus net income of $50 million in the prior year period
  • Q4 Adjusted EBITDA of $95 million; FY23 Adjusted EBITDA of $360 million, a decrease of 20% versus the prior year period
  • Q4 Adjusted EBITDA Margin of 17% on net revenue; FY23 Adjusted EBITDA Margin of 17% on net revenue
  • Q4 earnings per share attributable to Stagwell Inc. common shareholders of $0.00; FY23 earnings per share attributable to Stagwell Inc. common shareholders of $0.00
  • Q4 Adjusted earnings per share attributable to Stagwell Inc. common shareholders of $0.12; FY23 Adjusted earnings per share of $0.57

2022 Revised Consolidated Financial Statements

In connection with the preparation of the consolidated financial statements during 2023, the Company identified errors in the areas of income taxes as well as accumulated other comprehensive loss in its previously filed 2022 annual consolidated financial statements. As a result, the 2022 financial statements included herein have been revised to reflect the correction of the errors. The primary change to the 2022 income statement was an increase in tax expense of approximately $18 million compared to the previously filed 2022 financial statements. The Company’s 2023 Form 10-K will include disclosure providing further details of the revision.

Video Webcast

Management will host a video webcast on Tuesday, February 27, 2024, at 8:30 a.m. (ET) to discuss results for Stagwell Inc. for the year ended December 31, 2023. The video webcast will be accessible at https://stgw.io/Earnings. An investor presentation has been posted on our website at www.stagwellglobal.com and may be referred to during the webcast.

A recording of the webcast will be accessible one hour after the webcast and available for ninety days at www.stagwellglobal.com.

Stagwell Inc.

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Contacts

For Investors: 
Ben Allanson
Ir@stagwellglobal.com 

For Press:
Beth Sidhu
Pr@stagwellglobal.com 

Non-GAAP Financial Measures

In addition to its reported results, Stagwell Inc. has included in this earnings release certain financial results that the Securities and Exchange Commission (SEC) defines as “non-GAAP Financial Measures.” Management believes that such non-GAAP financial measures, when read in conjunction with the Company’s reported results, can provide useful supplemental information for investors analyzing period to period comparisons of the Company’s results. Such non-GAAP financial measures include the following:

(1) Organic Revenue: “Organic revenue growth” and “Organic revenue decline” reflects the year-over-year change in the Company’s reported net revenue attributable to the Company’s management of the entities it owns. We calculate organic net revenue growth (decline) by subtracting the net impact of acquisitions (divestitures) and the impact of foreign currency exchange fluctuations from the aggregate year-over-year increase or decrease in the Company’s reported net revenue. The net impact of acquisitions (divestitures) reflects the year-over-year change in the Company’s reported net revenue attributable to the impact of all individual entities that were acquired or divested in the current and prior year. We calculate impact of an acquisition as follows: (a) for an entity acquired during the current year, we present the entity’s prior year net revenue for the same period during which we owned it in the current year as impact of the acquisition in the current year; and (b) for an entity acquired in the prior year, we present the entity’s prior year net revenue for the period during which we did not own the entity in the prior year as impact of the acquisition in the current year. We calculate impact of a divestiture as follows: (a) for a divestiture in the current year, we present the entity’s prior year net revenue for the same period during which we no longer owned it in the current year as impact of the divestiture in the current year; and (b) for a divestiture in the prior year, we present the entity’s prior year net revenue for the period during which we owned it in the prior year as impact of the divestiture in the current year. We calculate the impact of any acquisition or divestiture without adjusting for foreign currency exchange fluctuations. The impact of foreign currency exchange fluctuations reflects the year-over-year change in the Company’s reported net revenue attributable to changes in foreign currency exchange rates. We calculate the impact of foreign currency exchange fluctuations for the portion of the reporting period in which we recognized revenue from a foreign entity in both the current year and the prior year. The impact is calculated as the difference between (1) reported prior period net revenue (converted to U.S. dollars at historical foreign currency exchange rates) and (2) prior period net revenue converted to U.S. dollars at current period foreign exchange rates.

(2) Net New Business: Estimate of annualized revenue for new wins less annualized revenue for losses incurred in the period.

(3) Adjusted EBITDA: defined as Net income excluding non-operating income or expense to achieve operating income, plus depreciation and amortization, stock-based compensation, deferred acquisition consideration adjustments, and other items. Other items include restructuring costs, acquisition-related expenses, and non-recurring items.

(4) Adjusted Diluted EPS is defined as (i) Net income (loss) attributable to Stagwell Inc. common shareholders, plus net income attributable to Class C shareholders, excluding amortization expense, impairment and other losses, stock-based compensation, deferred acquisition consideration adjustments, discrete tax items, and other items, divided by (ii) (a) the per weighted average number of common shares outstanding plus (b) the weighted average number of Class C shares outstanding, (if dilutive). Other items includes restructuring costs, acquisition-related expenses, and non-recurring items, and subject to the anti-dilution rules.

(5) Free Cash Flow: defined as Adjusted EBITDA less capital expenditures, change in net working capital, cash taxes, interest, and distributions to minority interests, but excludes contingent M&A payments.

(6) Financial Guidance: The Company provides guidance on a non-GAAP basis as it cannot predict certain elements which are included in reported GAAP results.

Included in this earnings release are tables reconciling reported Stagwell Inc. results to arrive at certain of these non-GAAP financial measures.

This document contains forward-looking statements. within the meaning of Section 27A of the Securities Act of 1933, as amended (the “Securities Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). The Company’s representatives may also make forward-looking statements orally or in writing from time to time. Statements in this document that are not historical facts, including, statements about the Company’s beliefs and expectations, future financial performance and future prospects, business and economic trends, potential acquisitions, and estimates of amounts for redeemable noncontrolling interests and deferred acquisition consideration, constitute forward-looking statements. Forward-looking statements, which are generally denoted by words such as “anticipate,” “assume,” “believe,” “continue,” “could,” “create,” “estimate,” “expect,” “focus,” “forecast,” “foresee,” “future,” “guidance,” “intend,” “look,” “may,” “opportunity,” “outlook,” “plan,” “possible,” “potential,” “predict,” “project,” “should,” “target,” “will,” “would” or the negative of such terms or other variations thereof and terms of similar substance used in connection with any discussion of current plans, estimates and projections are subject to change based on a number of factors, including those outlined in this section.

Forward-looking statements in this document are based on certain key expectations and assumptions made by the Company. Although the management of the Company believes that the expectations and assumptions on which such forward-looking statements are based are reasonable, undue reliance should not be placed on the forward-looking statements because the Company can give no assurance that they will prove to be correct. The material assumptions upon which such forward-looking statements are based include, among others, assumptions with respect to general business, economic and market conditions, the competitive environment, anticipated and unanticipated tax consequences and anticipated and unanticipated costs. These forward-looking statements are based on current plans, estimates and projections, and are subject to change based on a number of factors, including those outlined in this section. These forward-looking statements are subject to various risks and uncertainties, many of which are outside the Company’s control. Therefore, you should not place undue reliance on such statements. Forward-looking statements speak only as of the date they are made, and the Company undertakes no obligation to update publicly any of them in light of new information or future events, if any.

Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statements. Such risk factors include, but are not limited to, the following:

  • risks associated with international, national and regional unfavorable economic conditions that could affect the Company or its clients;
  • and demand for the Company’s services, which may precipitate or exacerbate other risks and uncertainties;
  • inflation and actions taken by central banks to counter inflation;
  • the Company’s ability to attract new clients and retain existing clients;
  • the impact of a reduction in client spending and changes in client advertising, marketing and corporate communications requirements;
  • financial failure of the Company’s clients;
  • the Company’s ability to retain and attract key employees;
  • the Company’s ability to compete in the markets in which it operates;
  • the Company’s ability to achieve its cost saving initiatives;
  • the Company’s implementation of strategic initiatives;
  • the Company’s ability to remain in compliance with its debt agreements and the Company’s ability to finance its contingent payment obligations when due and payable, including but not limited to those relating to redeemable noncontrolling interests and deferred acquisition consideration;
  • the Company’s ability to manage its growth effectively, including the successful completion and integration of acquisitions that complement and expand the Company’s business capabilities;
  • the Company’s ability to develop products incorporating new technologies, including augmented reality, artificial intelligence, and virtual reality, and realize benefits from such products;
  • adverse tax consequences for the Company, its operations and its stockholders, that may differ from the expectations of the Company, including that future changes in tax laws, potential increases to corporate tax rates in the United States and disagreements with tax authorities on the Company’s determinations may result in increased tax costs;
  • adverse tax consequences in connection with the Transactions, including the incurrence of material Canadian federal income tax (including material “emigration tax”);
  • the Company’s unremediated material weaknesses in internal control over financial reporting and its ability to establish and maintain an effective system of internal control over financial reporting;
  • the Company’s ability to protect client data from security incidents or cyberattacks;
  • economic disruptions resulting from war and other geopolitical tensions (such as the ongoing military conflicts between Russia and Ukraine and in Israel and Gaza), terrorist activities and natural disasters;
  • stock price volatility; and
  • foreign currency fluctuations.

Investors should carefully consider these risk factors, other risk factors described herein, and the additional risk factors outlined in more detail in our 2022 Form 10-K, filed with the Securities and Exchange Commission (the “SEC”) on March 6, 2023, and accessible on the SEC’s website at www.sec.gov, under the caption “Risk Factors,” and in the Company’s other SEC filings.

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International Consumer Collective Powered by the Stagwell Marketing Cloud

NEW YORK, Feb. 26, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has unveiled “Unlock Surveys,” a new global research community, providing brands and researchers with real-time access to the opinions and insights of hundreds of thousands of verified, trustworthy consumers across international markets. The panel aims to add over 200,000 new active survey members in 2024 and sits within the Stagwell Marketing Cloud (SMC) suite of data-driven SaaS products for modern marketers.

“Unlock Surveys is arguably the most significant research panel launched in nearly a decade, in an industry that has seen research means consolidated, leading to commoditization, poor data quality and high participant turnover,” said Mark Penn, chairman and CEO, Stagwell. “From brand competition for customer satisfaction and loyalty, to understanding voters in the political arena, the demand for capturing the public’s opinion online is at an all-time high. As a pioneering pollster, I’m proud to see this advanced, member-first offering come under the Stagwell umbrella, making it easier than ever for brands to unlock quality insights that inform vital business decisions.”

“Under the current model, researchers and brands can spend tens of millions of dollars per year collecting online research from an increasingly unreliable pool of external suppliers. In exchange, the quality of that deliverable has declined dramatically over the past decade as fraud rates have increased, respondent engagement has dropped, and trust has diminished,” said Adam Dietrich, managing director, Unlock Surveys. “We’re building Unlock Surveys in a way that connects with authentic people and is underpinned by proven, time-tested research principles.”

Why this matters for modern marketing
Beyond the standard single-use research panels, the Stagwell Marketing Cloud will tap into proprietary data from Unlock Surveys to drive more comprehensive, two-way consumer behavioral analytics, thereby enhancing media targeting capabilities and providing marketers with more granular insights into the demands of modern-day consumers.

Brand marketers, media buyers and planners, researchers and other professionals in need of an international, representative collection of trustworthy respondents benefit from Unlock Surveys in a myriad of ways:

  • Data purity enables speed and agility: Clients of any of Stagwell’s 70+ agencies benefit from access to a centralized data house and the flexibility to pursue follow-up surveys, longitudinal studies, qualitative interviews, and other activities without the need to consult new or outside sources.
  • Members are trusted, verified participants: All members are double-opted-in via email verification, and must pass a series of stringent quality measures that include cutting-edge bot deterrents and the latest in fraud prevention systems before ever being placed into a client survey. This weeds out bad actors and technology fraudsters, also ensuring the client is receiving a participant that is most likely to qualify for and complete their survey. These panels have been built to score highly in any “research on research” metric such as quality, consistency, and census representation.
  • Applying science to behavior: As brands push the limits of quantitative research, it is vital to have a people engine to unlock the next phase of meaningful insights. This panel provides not only the respondents to participate in traditional research, but also the loyal, engaged group required for the ever-evolving complexities of behavioral understanding that come with ongoing engagement and analysis.

Consumers interested in becoming part of the panel can visit www.unlocksurveys.com. Organizations interested in using Unlock Surveys to conduct research can reach out to support@unlocksurveys.com.

About Stagwell Marketing Cloud
Stagwell Marketing Cloud (SMC) is a marketing-focused, AI-enablement platform built for the modern marketer. Born out of Stagwell’s (NASDAQ: STGW) network of award-winning marketing agencies, SMC’s technology empowers marketers to drive business impact by giving them intuitive tools equipped with proprietary, actionable data. SMC’s portfolio of solutions powers strategic consumer research, communications, and media activation for brands worldwide by leveraging technology such as generative and predictive artificial intelligence, shared augmented reality, and more. Get your head in the cloud at www.stagwellmarketingcloud.com.

Media Contact
Sarah Arvizo
pr@stagwellglobal.com

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WNP will be first in series of planned acquisitions for The Anomaly Alliance as Stagwell expands throughout Europe and beyond

NEW YORK, Feb. 26, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has reached an agreement to acquire WHAT’S NEXT PARTNERS (WNP), a French digital brand and marketing consultancy specializing in data-powered strategies, integrated communications, and creative content.

WNP will become the first co-branded member of the Anomaly Alliance in a partnership model designed to expand Anomaly’s global footprint beyond its existing offices in New York, Los Angeles, Toronto, London, Berlin, and Shanghai.

WNP is one of the leading digital creative firms in Europe, exemplified in its work for clients such as Cora, Danone, Ecoutier Voir, Meetic Europe, and Savencia. WNP will deepen Anomaly’s presence in Europe and add capabilities in scaled digital content and AI-enabled CRM and data, as well as the leadership in-market to compete for and service larger European accounts.

“Anomaly continues to surge around the world because clients resonate with our relentless pursuit of effectiveness, the leveraging of the widest possible meaning of ‘creativity’ across all marketing tools, and our entrepreneurial ambition. That equation is not easily replicable and, as we expand across continents, it’s essential our clients know our partners exemplify what it means to be an anomaly,” said Carl Johnson, Anomaly Founding Partner and Executive Chairman. “In What’s Next Partners, we have found kindred spirits in Europe, and I could not be more excited to welcome them to our team.”

Guy Chauvel, Founder and CEO of WNP, brings an exceptional track record of creative leadership to the partnership, with prior tenures as EVP of J. W. T., the 3rd largest global agency, and CEO of Europe at Havas. He has directly advised on marketing and/or communication strategies for a variety of blue-chip companies including P&G, L’Oréal, Unilever, Rolex, Disney, and more.  He will drive the creation of new client solutions for WNP and the Anomaly Alliance with Carl Johnson, leveraging the breadth and depth of the Stagwell portfolio.

“Advertisers we are talking to or working with are pushing us to go international. We have always kept a close eye on Anomaly over the past 15 years as a source of inspiration and are fascinated by their model and culture,” said Guy Chauvel. “When the decision came to choose our new partner, Anomaly was the obvious choice. I am thrilled they agreed. We were also very impressed when meeting a committed, open-minded, and disruptive Stagwell executive team, and are excited to grow further as part of the network.”

“2023’s exceptional new business pipeline made it clear Stagwell’s proposition resonates with clients,” added Mark Penn, Chairman and CEO, Stagwell. “We’re all-in on expanding our unique tech-forward approach to transforming marketing in France and Europe more broadly. In 2024, we’re excited to welcome tested leaders like WNP and Guy and to build a best-in-class European team to support our clients and our talent.”

Currently, Anomaly has offices in New York, Los Angeles, Toronto, London, Berlin and Shanghai. Further acquisitions for the Anomaly Alliance will follow ranging from Latin America to Asia Pacific.

WNP will mark Stagwell’s third acquisition announced in 2024 following the purchase of Team Epiphany, a culturalist creative agency connecting brands to multicultural consumers, in January 2024; and Sidekick, a creative collective in the U.K., in February 2024.

Lazare Consulting LLC served as the exclusive strategic M&A advisor to WNP.

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com

About What’s Next Partners

WNP has grown to be one of the leading independent players on the French market thanks to the successful integration of varied talents and skillsets such as consumer intelligence, strategic planning, creative advertising campaigns, digital content production, social media & influence, CRM & data analytics, and brand/product marketing innovation. Among its active client portfolio, WNP has gained the trust of large national and international advertisers such as: Danone, Meetic Europe, LVMH, Panzani, Savencia, La Poste, Ecouter Voir, Cora, La Centrale, BASF, Maaf.”

CONTACT: 
Sarah Arvizo
pr@stagwellglobal.com 

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71% OF VOTERS THINK INFLATION HAS PROVEN IT’S HERE TO STAY

NEW YORK and CAMBRIDGE, Mass., Feb. 26, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW) today released the results of the February Harvard CAPS / Harris poll, a monthly collaboration between the Center for American Political Studies at Harvard (CAPS) and the Harris Poll and HarrisX.

President Joe Biden’s overall approval rating rose to 45% while his immigration approval remained at 35%, his lowest on any issue. Immigration and inflation are the top two issues for voters for the second month in a row. The poll also covers public opinion on the 2024 horse race and the Israel-Hamas war. Download key results here.

“The current issue set of immigration and inflation favors the Republicans, but there is still time for the Biden administration to take action and win them back,” said Mark Penn, Co-Director of the Harvard CAPS / Harris poll and Stagwell Chairman and CEO. “Right now the headline for the election is, ‘It’s the border, stupid.'”

IMMIGRATION CONCERNS CONTINUE TO BE FRONT AND CENTER

  • Voters say Biden’s biggest failure was creating an open borders policy and a historic flood of immigrants. (Voters say Biden’s biggest accomplishment was lowering the cost of prescription drugs.)
  • 62% of voters support impeaching Homeland Security Secretary Alejandro Mayorkas, including 48% of Democrats.
  • 55% of voters supported Trump’s calls to stop the Senate’s compromise immigration bill, which would have allowed 5,000 migrants to enter per day until new measures kicked in.

INFLATION LOOKS STICKY TO VOTERS

  • 71% of voters think price increases and inflation have proven to be sticky and are here to stay – including 58% of Democrats and 87% of Republicans.
  • 45% of voters say their personal financial situation is getting worse – down from 64% in summer 2022.
  • 42% say inflation is the most important issue to them personally, up 4 points from January.

VOTERS ARE CONCERNED BY SPECIAL COUNSEL REPORT ON BIDEN’S AGE AND MEMORY ISSUES

  • 59% of voters say age and memory lapses are inadequate justification for Special Counsel Robert Hur not pursuing criminal charges in the classified documents case.
  • 76% of voters, including 64% of Democrats, want the transcript of Hur’s interview with Biden to be released publicly.
  • 71% of voters, including 50% of Democrats, would consider it an impeachable offense if it were true that Biden worked with his son and brother to help bring in multimillion-dollar fees from China, Russia and Ukraine while he was vice president.

TRUMP KEEPS LEAD DESPITE LEGAL CHALLENGES

  • Trump beats Biden by 6 points in the head-to-head matchup.
  • 57% of voters say they approve of the job Trump did as president.
  • 54% think the New York judge’s recent ruling that Trump defrauded state banks was fair.

ISRAEL SUPPORT REMAINS STRONG

  • 82% of voters support Israel over Hamas (with 72% support among 18-24-year-olds, their highest percentage to date).
  • 63% of voters support Israel continuing its ground invasion into Southern Gaza to root out the final elements of Hamas.

The February Harvard CAPS / Harris poll survey was conducted online within the United States on February 21-22, 2024, among 2,022 registered voters by The Harris Poll and HarrisX. Follow the Harvard CAPS Harris Poll podcast at https://www.markpennpolls.com/ or on iHeart Radio, Apple Podcasts, Spotify, and other podcast platforms. 

About The Harris Poll & HarrisX
The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations, and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing.

HarrisX is a technology-driven market research and data analytics company that conducts multi-method research in the U.S. and over 40 countries around the world on behalf of Fortune 100 companies, public policy institutions, global leaders, NGOs and philanthropic organizations. HarrisX was the most accurate pollster of the 2020 U.S. presidential election.

About the Harvard Center for American Political Studies
The Center for American Political Studies (CAPS) is committed to and fosters the interdisciplinary study of U.S. politics.  Governed by a group of political scientists, sociologists, historians, and economists within the Faculty of Arts and Sciences at Harvard University, CAPS drives discussion, research, public outreach, and pedagogy about all aspects of U.S. politics. CAPS encourages cutting-edge research using a variety of methodologies, including historical analysis, social surveys, and formal mathematical modeling, and it often cooperates with other Harvard centers to support research training and encourage cross-national research about the United States in comparative and global contexts. More information at https://caps.gov.harvard.edu/.

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pr@stagwellglobal.com

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Pruitt to lead business development and brand communications for the growing Stagwell network connecting creative, media and commerce.

NEW YORK and LOS ANGELES, Feb. 22, 2024 /PRNewswire/ — Stagwell’s (NASDAQ: STGW) Brand Performance Network (BxP), today announced the appointment of Shannon Pruitt as Global Chief Marketing Officer. Shannon will be responsible for business development, marketing and communications globally for BxP, where she previously served as Global Chief Content & Partnership Innovation Officer.

“After spending more than 20 years working in both agency and brand-side roles, I’ve come to understand the headache marketers face when brand and performance marketing operate in silos. The Brand Performance Network flips the script by treating brand and performance as a single, unified action,” said Shannon Pruitt.

After joining Stagwell in 2020, Shannon was elevated to Global Chief Content & Partnership Innovation Officer of BxP in 2021. In this role, Shannon spearheaded partnerships with emerging platforms like Roblox and Audio, while collaborating with BxP agencies and Stagwell on key business initiatives. In 2023, Shannon launched Partners for Progress, Assembly’s Global Diversity & Inclusion initiative, and consolidated Assembly Global’s ESG efforts into Assembly Impact.

Prior to joining Stagwell, Shannon was the Chief Marketing Officer of The Honest Company and the co-founder and CEO of Dentsu’s The Story Lab, amassing experience across Fortune 100 brands including GM, XBox, P&G, Fox, Microsoft, Mondelez, MasterCard and Macy’s. Shannon has also led creative, marketing and business development teams at entertainment powerhouses 19 Entertainment, Mark Burnett Productions, Warner Bros and Octagon. Throughout this time, she was responsible for the strategy and activation of MasterCard’s FIFA World Cup, Major League Baseball, and National Football League sponsorships.

“Given Shannon’s deep background in brand storytelling, partnerships, content creation, and omnichannel campaigns, she is the ideal person to drive forward the Brand Performance Network’s mission. Shannon understands the necessity for connected solutions across creative, media and commerce and can help us tell the story for brands seeking a modern alternative to the legacy players,” said James Townsend, CEO of the Brand Performance Network.

“Shannon is also deeply passionate about sustainable growth and impact for brands. We know that DEI and environmental sustainability are important not only to consumers but to clients who have also made shareholder and business commitments in these areas. Shannon will continue to serve as a trusted advisor to clients defining their path forward,” Townsend added.

To inquire about partnering with the Brand Performance Network, please contact hello@bxpnetwork.com

About Brand Performance Network
The Brand Performance Network (BxP) is a collection of top Stagwell agencies providing B2B and B2C marketers with connected global solutions in creative, media, commerce, data, and technology. BxP has over 5,000 experts across 60 offices in 20 countries, collectively handling over $5 billion in media.

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

PR Contact:
Madeleine Maher
pr@stagwellglobal.com

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CONTACT:

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Beth Sidhu
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Stagwell IR Contact
Ben Allanson
ir@stagwellglobal.com 

Allison PR Contact
Kate Lynch
kate.lynch@allisonworldwide.com 








Creative collective will bolster multichannel brand storytelling and creative production capabilities at Allison

NEW YORK and LONDON, Feb. 22, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced it has acquired Sidekick, an award-winning collective of specialist agencies focused on experiential, digital storytelling, and branded content. Sidekick will join Allison, a global marketing and communications consultancy within Stagwell.

“Sidekick is at the forefront of storytelling and will be an essential part of the challenger marketing network we are building in Europe,” said Mark Penn, Chairman and CEO, Stagwell. “As we embark on our next chapter in Europe, I’m excited to welcome Duncan and Ollie to our network and see Allison continue to transform its content innovation capabilities.”

The addition of Sidekick will further expand Allison’s footprint in Europe and introduce capabilities in the market that are critical for a new era of integrated brand storytelling. It adds tremendous synergies to Allison’s existing core competencies of strategic communications, influencer marketing, digital, performance marketing and data analytics. 

“After a successful period of collaboration with the Sidekick team, we are delighted to have them officially join the Allison family.  The organisation that the Sidekick founders have built together with their colleagues delivers an impressive suite of services that complements those already offered by Allison and leads with a strong and supportive culture that aligns with our own,” said Scott Allison, Global Chairman of Allison.  He added, “As we continue to expand our operations throughout Europe, Sidekick will form an integral part of this growth story.”

The Sidekick Group launched back in 2021 when experiential agency Kreate and content agency Many Makers came together to form a strategic arm of the business, capitalising its collective expertise on behalf of clients.  Kreate delivers ‘real-world’ activations for clients, specialising in brand experience and live events.  Many Makers is a video and brand content agency that uses digital storytelling including social media, video production, gamification and AR/VR content on behalf of the wider group.

Sidekick Co-founders Duncan McCaslin and Ollie Burgoyne will remain as Managing Directors of their respective teams and both will join Allison’s European management team.  Directors William Howe and Stephen Bradley will also move across in their current roles.  No other staffing changes are planned.

“The acquisition represents a significant leap forward in the growth of Sidekick and our people. Having seen our collective teams work successfully together over the last year or so, we knew that joining with Allison and Stagwell was the logical next step. We see this as the perfect time to combine forces, further enhancing our collective capabilities and ensuring that we continue to deliver outstanding results for our clients,” said Duncan McCaslin, MD of Sidekick and Kreate.

“This is an extremely exciting next step for Sidekick. Having worked alongside the team at Allison for the last two years, we quickly realised that we share the same vision and values.  I can’t wait for our teams to work as one and to be a part of the exciting growth plans that Scott and team have in place,” added Ollie Burgoyne, MD of Sidekick and Many Makers.

This acquisition comes amid a significant European acceleration at Stagwell, which has in recent months appointed James Townsend as CEO, EMEA, and launched a regional hub at the Blue Fin Building in London to connect its 15+ agencies and over 1900 employees within the region.

Sidekick is Stagwell’s second acquisition of the year, following the purchase of Team Epiphany, a culturalist creative agency connecting brands to multicultural consumers, in January 2024.

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com

About Allison
Allison is a global integrated marketing and communications consultancy dedicated to driving growth, innovation, and positive change for clients, colleagues, and communities. With a diverse range of expertise and a forward-looking mindset, Allison delivers game-changing results that make a lasting impact. Allison is owned by Stagwell (NASDAQ: STGW), one of the fastest growing and most influential marketing and communications networks in the world. Agency partners leverage Stagwell’s technology, data analytics, insights and strategic consulting solutions to drive measurable results and optimize return on marketing investment for more than 1,700 clients worldwide. Learn more at www.allisonworldwide.com  

Stagwell PR Contact
Beth Sidhu
pr@stagwellglobal.com 

Stagwell IR Contact
Ben Allanson
ir@stagwellglobal.com 

Allison PR Contact
Kate Lynch
kate.lynch@allisonworldwide.com 

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For APAC
Germaine Ong
germaine.ong@stagwellglobal.com

For U.S.
Sarah Arvizo
pr@stagwellglobal.com




NEW YORK and MANILA, Philippines, Feb. 22, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, has added Octopus&Whale, a Philippines-based game and experience design agency that helps companies parlay ideas into immersive communications, to its fast-growing Global Affiliate Network to bolster full-service and specialty digital solutions for clients across Asia-Pacific. 

The partnership comes as Stagwell accelerates its commitment to growth across Asia, anchored by its regional offices in Singapore and Malaysia, and over 25 affiliate partners in Asia to date.

Octopus&Whale is now celebrating its fourth year, having expanded its client base to include some of the Philippines’ most iconic names in business, such as SM, Meralco, NutriAsia, Unilab, and Philippine Airlines. As the country’s only agency with a focus on gaming, they aim to complement the full-service creative, media and digital services offered by Stagwell.

Octopus&Whale was also the first Filipino agency to venture into the blockchain with “Save Our Sharks,” a metaverse initiative generating over $1.5M worth of digital collectibles to drive awareness for Philippine shark conservation.

“Tiempo and the entire Octopus&Whale team strive to exceed client needs while pushing boundaries across immersive experiences. We’re pleased to partner with them and bring their expertise in the fast-growing gaming and experience space to larger clients in the Philippines and Southeast Asia,” said Randy Duax, managing director, Asia-Pacific for Stagwell.

“Through our partnership with Stagwell, we see endless opportunities to amplify our creative vision and reach untapped markets that could benefit from our specialty digital capabilities,” said Joey David Tiempo, founder and CEO, Octopus&Whale. “We are excited to collaborate with other players in this tech-first network and be the guide for businesses who want to explore the gaming space.”

Stagwell’s Global Affiliate Program powers agile global solutions for clients, allowing Stagwell to partner with regional experts to scale marketing capabilities to new regions. Since the program’s inception, Stagwell has formed partnerships with nearly 80 affiliates across APAC, EMEA, LATAM and North America, extending Stagwell’s global operational reach to 98 countries.

About Stagwell
Stagwell (NASDAQ: STGW) is the network created to transform marketing. We deliver creative performance at scale for the world’s most ambitious brands, connecting culture-moving creativity with cutting-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our more than 13,000 experts in more than 34 countries are united under a single purpose: to generate effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com

Media Contacts:

For APAC
Germaine Ong
germaine.ong@stagwellglobal.com

For U.S.
Sarah Arvizo
pr@stagwellglobal.com

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TEAM’s refreshed brand identity captures the current spirit and momentum of events and experiential as brands double-down on in-person consumer connection.

NEW YORK and FORT LAUDERDALE, Fla., Feb. 20, 2024 /PRNewswire/ — As TEAM prepares to celebrate its 35th anniversary in May, the famed integrated experiential agency within Stagwell (NASDAQ: STGW) is launching a new brand identity ahead of what it calls the “experiential renaissance.”

As digital transformation continues to reshape the consumer-brand connection, TEAM (formerly Team Enterprises) is seeing an influx of brands looking to build affinity and engagement in the flesh, following years of pandemic-fueled digital-first experiences.

“We’ve seen the industry pick itself up again, and as a result, we have had the privilege of working with clients to build even more scaled, engaging, and audacious brand moments. Our new brand identity and focused purpose captures who we’ve always been and will continue to be – a dynamic TEAM focused on creating transformative brand experiences for communities of like-minded individuals. Communities who share passions, careers, cultures, hobbies, and everything in between,” said CEO of TEAM, Dan Gregory.

In recent years, TEAM has worked with leading global brands to do exactly that. From helping La Roche-Posay rally sun lovers to break a Guinness World Record during Save Our Skin Day, to bringing the agave fields and Patron’s Hacienda distillery to tequila fans at music festivals.

“It’s one thing to flawlessly execute a major event, but it’s another to actively guide a client in achieving real objectives; connecting with a specific community in a deeply personal and memorable way, while advancing brand(s) and business. With 35 years of honing this craft, we proudly wave our new banner high as we continue aiming to change the game,” continued Gregory.

The rollout of the new brand identity includes a refreshed website, which opens to the headline “MADE TO EXPERIENCE” boldly stated over recent client work, showcased on the homepage. An emphasis on supercharging human connections and community to build brands is at the heart of the redesign.

Recent Wins and Momentum

As the market rebounds, tenured partners like Bacardi continue to build momentum, while new brands from across industry verticals are increasingly engaging TEAM to support their experiential efforts, including:

  • Floor & Décor recently tapped TEAM to handle experiential grand opening activations across the U.S.;
  • Angel’s Envy Bourbon, partnered with TEAM on a Brand Ambassador program; and
  • City National Bank enlisted TEAM to handle sponsorship and experiential in strategic markets.

Amazon, Molson Coors, Body Armor and Hertz are other highlights in TEAM’s 100,000 yearly global brand activations. TEAM also served as a key production partner for Stagwell’s SPORT BEACH at the Cannes Lions International Festival of Creativity, which brought together brands, platforms and athletes at the intersection of culture and fandom. SPORT BEACH promises to be back bigger and better than ever in 2024.

TEAM was named Ad Age Best Places to Work 2024, a recognition of the top 50 marketing and advertising agencies who are getting the job done for the mutual benefit of employees and employers.

About TEAM
TEAM is an agency dedicated to making impactful brand experiences. We bring big ideas to life in ways that are not just seen and heard but truly felt. Every year, we design and deliver over 100,000 brand activations and events across the globe. Our brand playbooks merge commercial success with creative brilliance, creating meaningful connections and nurturing community spirit. Whether building brands from scratch or revitalizing existing ones, we infuse them with vitality, authenticity, and tangible platforms for interaction. By prioritizing scaled experiences at the core of brand strategy, we empower brands to build deeper relationships, share compelling stories, and engage with audiences authentically. Visit www.weareteam.com.

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture–moving creativity with leading–edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

CONTACT: 
Madi Maher
pr@stagwellglobal.com 

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