By: Ray Day
CONTACT:
We wanted to share our latest consumer and business insights, based on research from Stagwell and Allison Worldwide. Among the highlights of our weekly consumer sentiment tracking:
PUTTING LIFE ON HOLD
Financial pressures are pushing young people to delay – and sometimes doubt they’ll ever reach – milestones like homeownership, marriage and parenthood, according to Harris Poll research with Northwestern Mutual.
- 72% of Gen Z and 56% of Millennials say financial challenges have caused them to delay at least one major life milestone.
- A similar amount (71% of Gen Z and 60% of Millennials) worry they might never be able to afford at least one major milestone.
- 31% of Gen Z and 24% of Millennials have delayed buying a house, while 24% of Gen Z and 14% of Millennials have delayed having children.
- 20% of Gen Z and 11% of Millennials have delayed getting married.
- Nearly half of Gen Z (46%) and a third (32%) of Millennials feel pessimistic about the impact of AI on their careers.
- Among Gen Z and Millennial parents, more than 7 in 10 say they spend as much or more on their children each month as they do on rent or a mortgage.
- Gen Z started saving for retirement at 22 on average, while Millennials started at 28.
- See also: Forget FOMO: Fear of financial regret is keeping younger Americans at home on Saturday night
AI SKEPTICISM AT SCHOOL
While enthusiasm for AI in education is cooling, students say AI is helping them be more efficient and less stressed, according to our Allison Worldwide research for Quizlet’s How America Learns 2026 report.
- 30% of students and teachers say they have a positive attitude toward AI in education, down sharply from 43% in 2025 and 40% in 2024.
- 6 in 10 students say AI has made them more efficient than last year, and 37% say it has reduced stress around schoolwork.
- Among high school students, 41% say AI has reduced school-related stress, and 22% say it has helped them get more sleep.
- 18% of students feel very confident in their studying progress, while 23% are often unsure whether they’re focusing on the right things.
- 33% of students, teachers and parents say schools are not adequately preparing students for success beyond the classroom, only a slight improvement from 36% in 2025.
- See also: Americans don’t want AI doctors. They want AI doctor-friends
WORKERS WANT A WAY UP
Employees are eager to grow at their current companies, yet many lack a clear roadmap to advancement, reports our Harris Poll survey with EdAssist by Bright Horizons.
- 77% of employed workers say they’d prefer to stay with their current employer if clear internal advancement opportunities exist.
- 83% say they are motivated to learn new skills to advance their careers, yet nearly half (47%) say they don’t know where to begin.
- Among employees who’ve used workplace education benefits, 50% say they gained skills that helped in their current role, and 40% say those new skills helped advance their career.
- 71% wish their employer provided clearer steps to reach the next role.
- While 64% say their manager is involved in guiding skill development, only 33% say they’ve had a conversation in the past year about building relevant skills.
ICYMI: In case you missed it, check out the thought-leadership and happenings around Stagwell making news:
- Gen Z has made discount brands cool (Harris Poll)
- Why brands need a PR plan for people and a PR plan for machines (Allison and Marcel Goldstein)
- Among the most active AI users, 43% worry AI will spread misinformation and 28% worry it will make society more unequal (Harris Poll)
- Uncertainty Is Reshaping How People Travel, Not Whether They Travel (HarrisX, Allison and Booking.com)
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In the News, Weekly Data
Aug 06, 2026
WHAT THE DATA SAY: 72% of Gen Z, 56% of Millennials putting life on hold due to money
In the News, Press Releases, Talent & Awards
Aug 05, 2026
Stagwell (STGW) Appoints Beth J. Kaplan to Board of Directors
Kaplan joins Stagwell’s Board of Directors as the company builds on significant new business momentum and accelerated growth led by digital transformation
NEW YORK CITY, NY / ACCESS Newswire / August 5, 2026 / Stagwell (NASDAQ:STGW), the global challenger network transforming marketing through AI, today announced the appointment of Beth J. Kaplan to its Board of Directors.
Kaplan is a seasoned corporate director and senior executive with more than three decades of leadership experience across consumer, retail, and brand-driven businesses. She brings extensive operating and board governance expertise to both public and private companies. She previously served as President, Chief Operating Officer and a director of Rent the Runway (NASDAQ: RENT). Prior to that, she was President and Chief Merchandising and Marketing Officer of GNC, where she played an integral role in the company’s IPO. Earlier in her career, she held senior leadership positions at Procter & Gamble. She currently serves on the boards of Crocs, Inc. (NASDAQ: CROX), Brilliant Earth Group, Inc. (NASDAQ: BRLT), The Vitamin Shoppe, and Cooper’s Hawk Winery & Restaurants.
“Beth has built an extraordinary career leading iconic brands, guiding high-growth companies and serving on the boards of some of the most respected businesses in the consumer and retail sectors,” said Mark Penn, Chairman and CEO of Stagwell. “Her expertise in brand building, corporate governance, and value creation comes at a pivotal moment for Stagwell as we accelerate our growth, expand our cutting-edge capabilities and further establish ourselves as the challenger network.”
Kaplan joins Stagwell’s Board during a period of significant new business momentum and accelerated growth, as the company continues to expand its AI-powered solutions and digital transformation capabilities. Her appointment further strengthens the Board’s expertise as Stagwell advances its next chapter of innovation at the intersection of technology and creativity.
“Stagwell has built a truly differentiated platform that combines creative excellence, media expertise, digital transformation and AI-driven innovation to meet the evolving needs of today’s brands,” said Kaplan. “The company’s new business momentum, continued innovation and vision for the future make this an especially exciting time to join the Board. I look forward to supporting Stagwell as it continues to redefine modern marketing, deliver value for clients and create long-term growth for shareholders.”
About Stagwell
Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
Contact
Originally Released On
Contact:
IR Contact:
Ben Allanson
ir@stagwellglobal.com
PR Contact:
Lena Petersen
pr@stagwellglobal.com
Q2 YoY Revenue Growth of 11% to $786 million; Q2 YoY Net Revenue Growth of 6% to $632 million
Q2 YoY Digital Transformation Organic Net Revenue Growth of 18%; Two-Year Digital Transformation Organic Net Revenue Growth Stack of 29%
Q2 EPS of $(0.03); Q2 Adjusted EPS Growth YoY of 39% to $0.25
Q2 Net Loss Attributable to Stagwell Inc. Common Shareholders of $8 million; Q2 Adjusted EBITDA Growth YoY of 15% to $109 million
Record Net New Business of $171 million in Q2; LTM Net New Business of $540 million
Raise Full-Year 2026 Adjusted EPS Guidance to $1.03 to $1.17
NEW YORK CITY, NY / ACCESS Newswire / July 30, 2026 / (NASDAQ:STGW) – Stagwell Inc. (“Stagwell”) today announced financial results for the three and six months ended June 30, 2026.
SECOND QUARTER RESULTS:
• Q2 Revenue of $786 million, an increase of 11% versus the prior year period; YTD Revenue of $1,490 million, an increase of 10%;
• Q2 Revenue increased 10% organically versus the prior year period; YTD Revenue increased 8% organically;
• Q2 Net Revenue of $632 million, an increase of 6% versus the prior year period; YTD Net Revenue of $1,216 million, an increase of 5%;
• Q2 Net Revenue increased 5% organically versus the prior year period; YTD Net Revenue increased 3% organically;
• Q2 Digital Transformation Net Revenue of $107 million, an organic increase of 18% versus the prior year period;
• Two-Year Net Revenue Growth Stack for Digital Transformation of 34%, Two-Year Organic Net Revenue Growth Stack for Digital Transformation of 29%;
• Q2 Net Loss attributable to Stagwell Inc. Common Shareholders of $8 million versus $5 million in the prior year period; YTD Net Loss attributable to Stagwell Inc. Common Shareholders of $21 million versus $8 million in the prior year period;
• Q2 Adjusted EBITDA of $109 million, an increase of 15% versus the prior year period; YTD Adjusted EBITDA of $198 million an increase of 12%;
• Q2 Adjusted EBITDA Margin of 17% on net revenue; YTD Adjusted EBITDA Margin of 16%;
• Q2 Loss Per Share attributable to Stagwell Inc. Common Shareholders of $(0.03) versus $(0.02); YTD Loss Per Share attributable to Stagwell Inc. Common Shareholders of $(0.08) versus $(0.06) in the prior year period;
• Q2 Adjusted Earnings Per Share attributable to Stagwell Inc. Common Shareholders of $0.25 versus $0.18; YTD Adjusted Earnings Per Share attributable to Stagwell Inc. Common Shareholders of $0.42 versus $0.30 in the prior year period;
• YTD Net Cash provided by Operating Activities of $64 million versus $55 million in the prior year period;
• Net new business of $171 million in the second quarter, last twelve-month net new business of $540 million.
See “Non-GAAP Financial Measures” below for explanations and reconciliations of the Company’s non-GAAP financial measures.
“Our second quarter results demonstrate Stagwell is thriving in today’s AI era. Stagwell’s unique combination of software, services and engineers is being embraced by the industry leading to another record-breaking Net New Business quarter of $171 million, highlighted by recent wins with IBM, Adobe, Mondelez and Heineken,” said Mark Penn, Chairman and CEO of Stagwell. “Our organic net revenue growth continues to accelerate, led by 18% growth in our Digital Transformation segment, and 12% growth in Communications as the political cycle starts to ramp up. Strong growth, combined with proactive cost management and share repurchases, means we are raising our adjusted EPS outlook for the year today, and we expect to deliver double-digit growth in the second half, the lions’ share of which will be organic.”
Ryan Greene, Chief Financial Officer, added: “This was Stagwell’s biggest ever second quarter. As we grew our top-line, we controlled costs to expand adjusted EBITDA 15% year-over-year to $109 million. These strong results, combined with continued share repurchases, resulted in 39% growth in adjusted EPS to $0.25. We are firmly on course to deliver on our full-year outlook, including our raised adjusted EPS guidance.”
Financial Outlook
2026 financial guidance is updated as follows:
• Adjusted EPS guidance is raised to $1.03 – $1.17 (from $0.98 – $1.12)
• Total Net Revenue growth of 8% to 12% is reiterated
• Adjusted EBITDA of $475 million to $525 million is reiterated
• Free Cash Flow Conversion of 50% to 60% is reiterated
• Guidance includes anticipated impact from acquisitions or dispositions.
* The Company has excluded a quantitative reconciliation with respect to the Company’s 2026 guidance under the “unreasonable efforts” exception in Item 10(e)(1)(i)(B) of Regulation S-K. See “Non-GAAP Financial Measures” below for additional information.
Video Webcast
Management will host a video webcast on Thursday, July 30, 2026, at 8:30 a.m. (ET) to discuss results for Stagwell Inc. for the three and six months ended June 30, 2026. The video webcast will be accessible at https://edge.media-server.com/mmc/p/zd4zz6jw/. An investor presentation has been posted on our website at www.stagwellglobal.com and may be referred to during the webcast.
A recording of the webcast will be accessible one hour after the webcast and available for ninety days at www.stagwellglobal.com.
Stagwell Inc.
Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com
Contacts
For Investors:
Ben Allanson
IR@stagwellglobal.com
For Press:
Lena Petersen
PR@stagwellglobal.com
Non-GAAP Financial Measures
In addition to its reported results, Stagwell Inc. has included in this earnings release certain financial results that the Securities and Exchange Commission (SEC) defines as “non-GAAP Financial Measures.” Management believes that such non-GAAP financial measures, when read in conjunction with the Company’s reported results, can provide useful supplemental information for investors analyzing period to period comparisons of the Company’s results. Such non-GAAP financial measures include the following:
(1) Organic Net Revenue: “Organic net revenue growth” and “Organic net revenue decline” reflects the year-over-year change in the Company’s reported net revenue attributable to the Company’s management of the entities it owns. We calculate organic net revenue growth (decline) by subtracting the net impact of acquisitions (divestitures) and the impact of foreign currency exchange fluctuations from the aggregate year-over-year increase or decrease in the Company’s reported net revenue. The net impact of acquisitions (divestitures) reflects the year-over-year change in the Company’s reported net revenue attributable to the impact of all individual entities that were acquired or divested in the current and prior year. We calculate impact of an acquisition as follows: (a) for an entity acquired during the current year, we present the entity’s current period reported revenue as the impact of the acquisition in the current year; and (b) for an entity acquired in the prior year, we present an amount equal to the entity’s current year net revenue for the same period during which we didn’t own the entity in the prior year as the impact of the acquisition in the current year. We calculate impact of a divestiture as follows: (a) for a divestiture in the current year, we present the entity’s prior year net revenue for the same period during which we no longer owned it in the current year as impact of the divestiture in the current year; and (b) for a divestiture in the prior year, we present the entity’s prior year net revenue for the period during which we owned it in the prior year as impact of the divestiture in the current year. We calculate the impact of any acquisition or divestiture without adjusting for foreign currency exchange fluctuations. The impact of foreign currency exchange fluctuations reflects the year-over-year change in the Company’s reported net revenue attributable to changes in foreign currency exchange rates. We calculate the impact of foreign currency exchange fluctuations for the portion of the reporting period in which we recognized revenue from a foreign entity in both the current year and the prior year. The impact is calculated as the difference between (1) reported prior period net revenue (converted to U.S. dollars at historical foreign currency exchange rates) and (2) prior period net revenue converted to U.S. dollars at current period foreign exchange rates.
(2) Net New Business: Estimate of annualized revenue for new wins less annualized revenue for losses incurred in the period.
(3) Adjusted EBITDA: defined as Net income (loss) attributable to Stagwell Inc. common shareholders excluding non-operating income or expense to achieve operating income (loss), plus depreciation and amortization, stock-based compensation, deferred acquisition consideration adjustments, impairment and other losses, and other items. Other items primarily includes restructuring, certain system implementation, working capital administrative fees and acquisition-related expenses. Adjusted EBITDA for our reportable segments is reconciled to Operating Income (Loss), as Net Income (Loss) is not a relevant reportable segment financial metric.
(4) Adjusted Diluted EPS: is defined as (i) Net income (loss) attributable to Stagwell Inc. common shareholders, plus net income (loss) attributable to Class C shareholders, excluding the impact of amortization expense, impairment and other losses, stock-based compensation, deferred acquisition consideration adjustments, discrete tax items, and other items (as defined above), based on total consolidated amounts, then allocated to Stagwell Inc. common shareholders and Class C shareholders, based on their respective income allocation percentage using a normalized effective income tax rate divided by (ii) the diluted weighted average shares outstanding. The diluted weighted average shares outstanding is calculated as (a) the diluted weighted average number of common shares outstanding plus (b) the shares of Class C Common Stock as if converted to shares of Class A Common Stock if not included because they were anti-dilutive.
(5) Free Cash Flow: defined as consolidated net cash flow from operations less cash outflow from capital expenditures and capitalized software, excluding material nonrecurring capital purchases. Free Cash Flow Conversion is the percentage of adjusted EBITDA.
Included in this earnings release are tables reconciling reported Stagwell Inc. results to arrive at certain of these non-GAAP financial measures.
This document contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended (the “Securities Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). The Company’s representatives may also make forward-looking statements orally or in writing from time to time. Statements in this document that are not historical facts, including, statements about the Company’s beliefs and expectations, future financial performance, growth, and future prospects, the Company’s strategy, business and economic trends and growth, technological leadership and differentiation, potential and completed acquisitions, anticipated and actual operating efficiencies and synergies and estimates of amounts for redeemable noncontrolling interests and deferred acquisition consideration, constitute forward-looking statements. Forward-looking statements, which are generally denoted by words such as “ability,” “aim,” “anticipate,” “assume,” “believe,” “better,” “build,” “consider,” “continue,” “could,” “develop,” “drive,” “enhance,” “estimate,” “expect,” “focus,” “forecast,” “future,” “grow,” “guidance,” “improve,” “intend,” “likely,” “maintain,” “may,” “ongoing,” “outlook,” “plan,” “position,” “possible,” “potential,” “probable,” “project,” “seek,” “should,” “target,” “will,” “would” or the negative of such terms or other variations thereof and terms of similar substance used in connection with any discussion of current plans, estimates and projections are subject to change based on a number of factors, including those outlined in this section.
Forward-looking statements in this document are based on certain key expectations and assumptions made by the Company. Although the management of the Company believes that the expectations and assumptions on which such forward-looking statements are based are reasonable, undue reliance should not be placed on the forward-looking statements because the Company can give no assurance that they will prove to be correct. The material assumptions upon which such forward-looking statements are based include, among others, assumptions with respect to general business, economic and market conditions, the competitive environment, anticipated and unanticipated tax consequences and anticipated and unanticipated costs. These forward-looking statements are based on current plans, estimates and projections, and are subject to change based on a number of factors, including those outlined in this section. These forward-looking statements are subject to various risks and uncertainties, many of which are outside the Company’s control. Therefore, you should not place undue reliance on such statements. Forward-looking statements speak only as of the date they are made, and the Company undertakes no obligation to update publicly any of them in light of new information or future events, if any.
Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statements. Such risk factors include, but are not limited to, the following:
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risks associated with international, national and regional unfavorable economic conditions, including the effect of changing tariffs and other trade policies, inflation and other macroeconomic factors that could affect the Company or its clients;
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demand for the Company’s services, which may precipitate or exacerbate other risks and uncertainties;
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inflation and actions taken by central banks to counter inflation;
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the Company’s ability to attract new clients and retain existing clients;
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the impact of a reduction in client spending and changes in client advertising, marketing and corporate communications requirements;
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financial failure of the Company’s clients;
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the Company’s ability to retain and attract key employees;
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the Company’s ability to compete in the markets in which it operates;
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the Company’s ability to achieve its cost saving initiatives;
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the Company’s implementation of strategic initiatives;
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the Company’s ability to remain in compliance with its debt agreements and the Company’s ability to finance its contingent payment obligations when due and payable, including but not limited to those relating to redeemable noncontrolling interests, deferred acquisition consideration and profit interests;
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the Company’s ability to manage its growth effectively;
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the Company’s ability to identify and complete acquisitions or other strategic transactions that complement and expand the Company’s business capabilities and successfully integrate newly acquired businesses into the Company’s operations, retain key employees, and realize cost savings, synergies and other related anticipated benefits within the expected time period;
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the Company’s ability to identify and complete divestitures and to achieve the anticipated benefits therefrom;
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the Company’s ability to develop products incorporating new technologies, including augmented reality, artificial intelligence, and virtual reality, and realize benefits from such products;
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the Company’s use of artificial intelligence, including generative artificial intelligence;
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adverse tax consequences for the Company, its operations and its stockholders, that may differ from the expectations of the Company, including that recent or future changes in tax laws, potential changes to corporate tax rates in the United States and disagreements with tax authorities on the Company’s determinations that may result in increased tax costs;
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adverse tax consequences in connection with the business combination that formed the Company in August 2021, including the incurrence of material Canadian federal income tax (including material “emigration tax”);
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the Company’s ability to maintain an effective system of internal control over financial reporting, including the risk that the Company’s internal controls will fail to detect misstatements in its financial statements;
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the Company’s ability to accurately forecast its future financial performance and provide accurate guidance;
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the Company’s ability to protect client data from security incidents or cyberattacks;
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economic disruptions resulting from war and other economic and geopolitical tensions (such as the ongoing military conflicts in Iran and the Middle East, and between Russia and Ukraine), terrorist activities, natural disasters, public health events, and tariff and trade policies;
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stock price volatility; and
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foreign currency fluctuations.
Investors should carefully consider these risks factors, the additional risk factors outlined under the caption “Risk Factors” in this Form 10-K, and in the Company’s other filings with the Securities and Exchange Commission (the”SEC”) which are accessible on the SEC’s website at www.sec.gov.
Colombia-Based Adobe Implementation Specialist Joins Stagwell’s Code and Theory Network, Expanding the Network’s Global Footprint and Deepening Its Bench of Adobe Experts
NEW YORK CITY, NY / ACCESS Newswire / July 27, 2026 / Stagwell (NASDAQ:STGW), the challenger network transforming marketing through AI, today announced it has entered into an agreement to acquire QStrauss Consulting, a leading Adobe implementation and consulting firm and preferred Adobe consulting vendor. Based in Colombia, QStrauss Consulting will join the Code and Theory Network, further expanding its global footprint and team of Adobe experts.
QStrauss Consulting helps leading global brands including Walmart, BBVA, Santander, Grupo Salinas, OXXO and Bimbo drive measurable impact from Adobe platforms. The firm specializes in Adobe consulting, implementation and integrations, and thrives at helping clients simplify, optimize and transform business processes.
“The addition of QStrauss further enhances Stagwell’s position as a leader in digital transformation,” said Stagwell Chairman and CEO Mark Penn. “QStrauss builds upon our existing Adobe capabilities, strengthening our expertise and helping clients maximize the value of their marketing technology investments.”
This acquisition reinforces Code and Theory’s unique relationship with Adobe. Code and Theory recently announced a three-year co-development agreement with Adobe to build industry-specific solutions that combine Adobe’s platforms with Code and Theory’s creative and technology expertise, backed by Stagwell’s network and infrastructure. The solutions focus on industries where Code and Theory has deep roots, including financial services, B2B, sports and retail.
Code and Theory debuted the first solution, the Creative Intelligence System (CIS), at Adobe Summit earlier this year. This new capability helps marketers learn before they launch by leveraging synthetic personas to make more informed decisions throughout the campaign process. CIS is powered by Stagwell’s ID graph and Code and Theory’s marketing operating system, The Machine, an always-on system that connects campaign data, asset libraries, creative production and performance results across the enterprise.
The acquisition of QStrauss further extends the Code and Theory Network’s global footprint, building on its recent growth in the MENA region. Last year, Stagwell and Code and Theory launched Maydan Sports, a global sports engagement collective designed to help organizations across the region build global reputations and deliver local impact through sport. The year prior, Create.Group, the leading digital agency in the Middle East, joined the Code and Theory network further enhancing its capabilities in the region.
Gabriel Africany, Co-Founder of QStrauss Consulting, says: “Joining Stagwell and the Code and Theory Network is a major milestone for QStrauss Consulting and for the team we’ve built. We’re proud to be a trusted Adobe implementation partner and this partnership will let us scale that impact, bringing deeper Adobe expertise and stronger delivery capacity as Code and Theory co-develops industry solutions with Adobe.”
Dan Gardner, Co-Founder of Code and Theory, added: “Code and Theory and Adobe are creating software and services that allow businesses to take a leadership position during this next era of creative and technological possibilities. This acquisition gives us more global reach, talent and ability to do things that haven’t been done before. It further solidifies Code and Theory as the place where the C-suite comes together to experience change.”
About QStrauss Consulting
QStrauss is a technology consulting and implementation firm that helps organizations transform operations through process design, automation, system integration, and digital enablement. Acting as an extension of its clients’ teams, QStrauss combines business analysis with hands-on implementation expertise to simplify complex operations, improve visibility, and create scalable operating models. The company supports organizations across the full technology adoption journey, from discovery and solution design to deployment, governance, and continuous optimization. Visit https://www.qstrauss.com/.
About Stagwell
Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
About The Code and Theory Network
The Code and Theory Network is the only technology and creative network with a balance of 50% creative and 50% engineers. Our unique makeup makes us the place where CMOs, CTOs and CIOs come together to drive results for their businesses. We partner with our clients to redefine what is possible to create lasting impact and drive long-term growth. Part of Stagwell, Code and Theory offers a global footprint and the capabilities to work across the entirety of the customer-facing journey, and implement the technology that powers it. The network includes the flagship agency Code and Theory as well as Kettle, Instrument, Left Field Labs, Truelogic, Create. Group, and Current. Code and Theory clients include Amazon, JPMorganChase, Microsoft, NBC, NFL and Yeti. For more, visit codeandtheory.com.
A new AI-powered marketplace and platform designed to reach audiences through premium, trusted media partnerships
NEW YORK CITY, NY / ACCESS Newswire / July 16, 2026 / Stagwell (NASDAQ:STGW), the global challenger network transforming marketing through AI, today announced the launch of Stagwell Curate, a new centralized deal marketplace and bespoke inventory curation platform that consolidates preferred supply relationships across the Stagwell network into a single, always-on source of trusted supply. It is designed to help brands access higher‑quality digital advertising inventory across streaming TV, video, display and audio.
Stagwell Curate is part of the Stagwell Media Platform, Stagwell’s team of global media, technology and data investment professionals, and reflects the network’s strategic view that long‑term advantage in programmatic buying is increasingly created on the supply side. The AI-powered platform enables Stagwell to apply its own intelligence, quality standards and performance signals upstream – curating inventory before it ever reaches the bid. The platform provides two key features for clients. The marketplace provides an always‑on, cross‑channel pool of pre‑vetted inventory across CTV, online video, display and audio. Bespoke curation allows brands and agency teams to build customized deal packages aligned to specific audiences, contextual signals, KPIs or sustainability goals.
Stagwell Media Platform’s ongoing mission is to improve working media for their clients by partnering with those that can get the bid closer to the impression, whilst not compromising quality. Following the recent launch of The Media Machine, its buying agents will connect directly to Stagwell Curate, giving them instant access to Stagwell’s preferred publisher relationships, pre‑negotiated PMP deals and exclusive pricing when sourcing inventory for every buy. Partners including Freewheel and Magnite will provide access to deep, direct publisher relationships across streaming, video, web and audio. Inventory flowing through the platform is continuously evaluated using log‑level data and supply‑quality models powered by The Trade Desk’s Sincera, delivering enhanced transparency, measurement and accountability.
“For years, programmatic innovation has focused on optimizing the bid,” said Matt Adams, Global CEO of Stagwell Media Platform. “As DSP capabilities converge and platforms push buyers toward their own marketplaces, differentiation shifts to supply. Stagwell Curate puts our intelligence above the DSP – allowing us to take a point of view on supply quality, stand behind it with data, and connect it directly to outcomes for clients.”
By curating supply closer to the source, Stagwell Curate expands access to premium inventory that traditional DSP‑only optimization may never see, addressing a core limitation of bidder‑side buying, which operates on a partial view of available opportunities.
Stagwell Curate is available immediately to clients across the Stagwell network through their existing agency teams, with no DSP migration required. It operates alongside Stagwell Control, the network’s brand safety and media quality offering. Together, the solutions form the Stagwell Supply Product Suite, providing a unified approach to how the network selects, protects and measures the inventory its clients buy.
About Stagwell
Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
CONGRESSIONAL HORSERACE TIED AT 50-50
73% OF VOTERS SUPPORT U.S. MILITARY AND ECONOMIC FORCE IF IRAN DOES NOT GIVE UP CONTROL OF THE STRAIT OF HORMUZ
78% OF VOTERS FAVOR FREE ENTERPRISE OVER SOCIALISM BUT A MAJORITY HOLDS THE MISCONCEPTION THAT RIGHTS, BUSINESS, AND HOME OWNERSHIP ARE GUARANTEED UNDER SOCIALISM
50% OF VOTERS BELIEVE PRICE INCREASES CAUSED BY TENSIONS WITH IRAN WILL BE SHORT-TERM, AN 8-PT. IMPROVEMENT FROM MAY
69% OF VOTERS SUPPORT MEDICARE FOR ALL
82% OF VOTERS SAY AI HAS SOCIAL DANGERS, CITING JOB LOSS AND POWER USAGE AS TOP CONCERNS
TWO-THIRDS OF VOTERS SAY THE U.S. SHOULD SLOW DOWN ON AI DEVELOPMENT, WITH 53% MORE LIEKLY TO SUPPORT CANDIDATES WHO FAVOR A SLOWDOWN
74% OF VOTERS ARE PROUD TO BE AN AMERICAN TODAY, WITH THREE-QUARTERS OF AMERICANS SAYING THEY ARE LIVING OR WILL ACHIEVE THE AMERICAN DREAM
NEW YORK AND CAMBRIDGE, MA / ACCESS Newswire / July 14, 2026 / Stagwell (NASDAQ:STGW) today released the results of the July Harvard CAPS / Harris poll, a monthly collaboration between the Center for American Political Studies at Harvard (CAPS) and the Harris Poll and HarrisX.
President Donald Trump’s approval rating is at 42%. His job approval is highest on immigration (49%) and fighting crime (47%); and lowest on handling inflation (35%) and managing the Iran conflict (38%). This month’s poll also covered public opinion on the economy, midterms, socialism, healthcare, AI, the Supreme Court, sentiments toward America and American identity, and conflicts in the Middle East. Download the key results here.
“Trump’s approval continues to be flat as voters want to see an end to inflation,” said Mark Penn, Co-Director of the Harvard CAPS / Harris poll and Stagwell Chairman and CEO. “Meanwhile, on the country’s 250th anniversary, most voters are proud to be American, see freedom as a defining value, and favor free enterprise – but they hold misconceptions that those rights are guaranteed under socialism.”
ECONOMY AND INFLATION REMAIN TOP PRIORITIES FOR VOTERS
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35% of voters say the U.S. is on the right track, and 33% say the same about the U.S. economy.
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Of key institutions, voters have the most favorable view of the U.S. military (+58 net favorable) and the United States (+56), and the least favorable view of communism (-55), and Iran (-51).
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Inflation and the economy remain voters’ top concerns, though inflation ticked down in salience (-4 pts., May 2026) as did the U.S.-Iran conflict (-4) and the federal budget deficit (-3). Race relations ticked up in salience (+3).
MORE VOTERS BELIEVE IRAN-INDUCED INFLATION IS TEMPORARY BUT STILL THINK IT IS ABOVE 3 PERCENT
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50% of voters say the economy is better today than it was when Biden was president (+6).
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50% of voters believe price increases caused by tensions with Iran will be short-term and come back down quickly (+8).
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67% of voters say the U.S. should prioritize energy independence to avoid global price shocks (-6).
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58% of voters believe the economy is shrinking, while 77% of voters think inflation is above 3 percent a year.
MAJORITY OF TRUMP POLICIES CONTINUE TO SEE STRONG SUPPORT INCLUDING VOTER ID REQUIREMENTS AMONG THE MOST SUPPORTED
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11 out of 13 key Trump policy positions continue to see majority support. His most popular policies are lowering prescription drug prices (86% support), deporting illegal immigrants who have committed crimes (79%), and requiring proof of citizenship to vote (70%).
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Trump’s least popular policy positions include placing a 15% tariff on imports from all countries (39%), eliminating mail-in voting (49%), and deporting all illegal immigrants (55%).
CONGRESSIONAL HORSERACE AT A TIE WITH HARRIS AND VANCE LOSING GROUND BUT STILL THE FRONTRUNNERS FOR 2028 PRESIDENTIAL ELECTION
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70% of voters say they are planning to vote in the upcoming 2026 Congressional midterm elections (-3, May 2026; Democrats: 63%; Republicans: 59%; Independents: 37%)
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The horserace is split 50-50 among general voters, with Democrats holding a 2-pt. lead among likely midterm voters.
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68% of voters have thought about the upcoming 2028 presidential election.
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Kamala Harris (-7) and J.D. Vance (-3) remain the most favored candidates for president among voters from their respective parties.
MOST VOTERS FAVOR FREE ENTERPRISE OVER SOCIALISM AND DID NOT BELIEVE GRAHAM PLATNER WAS A QUALIFIED CANDIDATE
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78% of voters say we are better off with free enterprise instead of socialism. 83% say the future of the country should continue to be a mix of capitalism with social welfare programs rather than a fully socialist system, including a majority across political parties.
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Large majorities of voters prefer a system of government where people can start their own businesses (88%), own homes (88%), earn money based on merit and work (88%), and practice their freedom of speech and religion rights as citizens without them being taken away (77%).
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79% of voters personally feel they live in a country that rewards hard work with opportunity.
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A majority of voters believe that under socialism, people can own homes (60%), businesses (57%), and practice freedom of religion and speech rights (59%).
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62% of voters think socialism in other countries has mostly devolved into harsh dictatorships (Democrats: 51%; Republicans: 68%; Independents: 65%).
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66% of voters believe Graham Platner was an unqualified candidate for the U.S. Senate, including a majority across political parties.
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74% of voters believe supporting candidates with Nazi tattoos is evidence of antisemitism.
MAJORITY OF VOTERS SUPPORT MEDICARE FOR ALL DESPITE BEING SATISFIED WITH THEIR OWN COVERAGE RIGHT NOW
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69% of voters support Medicare for All, including a majority across political parties.
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58% of voters believe all healthcare is paid for by the government under Medicare for All but 57% believe private insurers would still exist.
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42% of voters believe medical care will get worse if the government pays for health insurance, while 38% say it will improve.
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58% of voters say the current Medicare system is working, and 55% say the same about Medicaid.
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78% of voters approve of Medicare Advantage accounts.
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72% of voters say they are personally happy with their coverage, including a majority across political parties.
MORE THAN HALF OF AMERICANS USE AI DAILY BUT MANY ARE CONCERNED ABOUT NEGATIVE SOCIAL IMPACTS, CALLING FOR A SLOWDOWN IN AI DEVELOPMENT
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57% of voters say they personally use AI, with 56% of AI users using it daily.
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Voters are split 50-50 on whether they find AI amazing, but 67% say we need to slow down the rush on AI, including a majority across political parties. 68% of voters say the U.S. should slow down AI development until there are stronger safeguards in place.
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60% of voters say AI is a huge advancement.
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57% say it is more likely AI will degrade society and create mass unemployment than create added value and productivity. Job loss (41%) and power usage (30%) are viewed as the primary dangers.
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56% of employed voters believe their employment is currently not at risk from AI and automation.
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62% of voters say data centers use too much energy and water and provide too few benefits to local communities, including a majority across political parties.
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53% of voters say they would oppose a data center in their own neighborhood (Support: 25%), and the same share say such a facility should not be allowed near them even if the company provides local jobs, benefits, and protections.
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53% of voters, a plurality, say they are more likely to support a candidate who supports slowing down on AI development (No impact: 31%; Less likely: 15%).
VOTERS TRUST SUPREME COURT TO UPHOLD THE CONSTITUTION EVEN WHEN THEY DON’T FAVOR ITS DECISIONS
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79% of voters say the Supreme Court should defend the Constitution regardless of public opinion.
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66% of voters favor the Supreme Court’s decision to uphold birthright citizenship (Democrats: 83%; Republicans: 48%; Independents: 68%). 67% believe it followed the Constitution and law, including a majority across political parties.
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63% of voters favor the ruling that states should decide their own mail-in ballot rules.
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52% of voters favor the ruling that the President may hire and fire commissioners to agencies at will, with 57% believing it followed the law.
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65% of voters favor the ruling that the Federal Reserve is an exception to general rule and members can only be removed for cause.
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51% of voters oppose the ruling that state legislatures are allowed to redraw districts, with 57% believing it followed the law. 76% of voters favor the ruling that race cannot be taken into account when making congressional districts.
MOST VOTERS PROUD TO BE AMERICAN TODAY, CHAMPIONING FREEDOM AS A DEFINING VALUE AND SOURCE OF PRIDE
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74% of voters are proud to be an American today, including a majority across political parties.
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Freedom (75%) and peace (59%) are the most defining American values for voters across political party lines. Views differ on the importance of equality, democracy, patriotism, and diversity as American values.
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Freedom and rights (69%) is the strongest source of American pride among voters, with democracy (47%) as the second-highest ranking quality.
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Voters say healthcare costs (52%), gun violence (48%), and lack of affordable housing (46%) are the top three worst parts about living in America.
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75% of voters believe they are living or will achieve the American Dream, including a majority across political parties.
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51% of voters believe America should be proud of where it is as a country today. But 61% believe America’s best days are ahead (Democrats: 50%; Republicans: 75%: Independents: 56%).
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67% of voters say the U.S. is the greatest country in the world, including a majority across political parties.
U.S.-IRAN MOU VIEWED AS A WIN FOR AMERICA BUT A MAJORITY BELIEVES IRAN IS IN VIOLATION OF THE TERMS
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69% of voters say they are following developments in the U.S., Israel, and Iran conflict closely, including a majority across political parties and age groups. 50% have heard of the U.S.-Iran memorandum of understanding (MOU) signed on June 17.
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65% of voters believe the terms of the MOU are better for the U.S., with 71% viewing it as about the same or better than the 2015 Iran Deal.
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70% of voters believe Iranians are working to buy time, not serious with their negotiations. 66% believe they are in violation of the terms in the MOU.
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68% of voters say Iran should not be allowed to control the Strait of Hormuz. 73% say the U.S. should resume use of force, sanctions, and blockades if Iran does not give up control of the Strait.
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61% of voters say U.S. military response to Iran firing on commercial ships was justified, including a majority across political parties. 64% believe the U.S. has the upper hand in negotiations.
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51% of voters oppose Trump’s handling of the Iran conflict so far. 41%, a plurality, say his handling of the conflict makes them more likely to vote Democrat in the upcoming midterm elections (+2).
MAJORITY OF VOTERS CONTINUE TO SUPPORT ISRAEL OVER HAMAS; BELIEVE TERRORIST GROUPS ARE ACTIVELY TRYING TO DESTROY IT
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73% of voters continue to support Israel over Hamas.
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77% of voters believe there are terrorist groups on the borders of Israel today, including a majority across political parties and age groups. 43%, a plurality, believe the groups are trying to destroy Israel.
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70% of voters say Hezbollah should be required to disarm as part of a long-term peace agreement between Israel and Lebanon.
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76% of voters say Israel has a right to exist as the Jewish homeland, and 56% believe Israel should be defined as a Jewish state.
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Israel is viewed most favorably among key Middle East countries (49%), while Iran is viewed least favorably (54%).
The July Harvard CAPS / Harris poll survey was conducted online within the United States on July 11-12, 2026, among 1,776 registered voters by The Harris Poll and HarrisX.
About The Harris Poll & HarrisX
The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations, and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing.
HarrisX is a technology-driven market research and data analytics company that conducts multi-method research in the U.S. and over 40 countries around the world on behalf of Fortune 100 companies, public policy institutions, global leaders, NGOs and philanthropic organizations. HarrisX was the most accurate pollster of the 2020 U.S. presidential election.
About the Harvard Center for American Political Studies
The Center for American Political Studies (CAPS) is committed to and fosters the interdisciplinary study of U.S. politics. Governed by a group of political scientists, sociologists, historians, and economists within the Faculty of Arts and Sciences at Harvard University, CAPS drives discussion, research, public outreach, and pedagogy about all aspects of U.S. politics. CAPS encourages cutting-edge research using a variety of methodologies, including historical analysis, social surveys, and formal mathematical modeling, and it often cooperates with other Harvard centers to support research training and encourage cross-national research about the United States in comparative and global contexts. More information at https://caps.gov.harvard.edu/.
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Contact:
IR Contact:
Ben Allanson
ir@stagwellglobal.com
PR Contact:
Lena Petersen
pr@stagwellglobal.com
NEW YORK CITY, NY / ACCESS Newswire / July 13, 2026 / Stagwell (NASDAQ:STGW), the global challenger network transforming marketing through AI, will report financial results for the three and six months ended June 30, 2026, on Thursday, July 30, 2026, before market open.
Stagwell will host a video webcast to review those results the same day at 8:30 AM (ET). Register here to attend the webcast.
A replay of the webcast will be available following the event at Stagwell’s website, https://www.stagwellglobal.com/investors/.
About Stagwell
Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at stagwellglobal.com.
IR Contact:
Ben Allanson
ir@stagwellglobal.com
IR Contact:
Ben Allanson
ir@stagwellglobal.com
PR Contact:
Lena Petersen
pr@stagwellglobal.com
LONDON, GB / ACCESS Newswire / July 9, 2026 / Today, Haier Europe appoints Stagwell (NASDAQ:STGW), the challenger network transforming marketing through AI, as its lead creative agency for the Haier Brand, following a competitive pitch process managed by Ingenuity+.
Haier strives to deliver premium appliances powered by intelligent technology, naturally designed around customers, empowering them every day as their needs evolve. Stagwell was selected to support the Haier brand through its next phase of growth, bringing its “More Creation, More Possibilities” brand payoff to life through creative communications across Europe.
Coordinated by a Client Service Team based in the Italian office, Stagwell will lead creative strategy and campaign development, helping the Haier brand in Europe to translate its vision into a consumer-relevant communication platform across markets and product lines. Stagwell’s digital agency, Assembly Digital Commerce, will support with content for online and e-commerce channels.
The agency will play a key role in developing scalable, consistent and modular content aligned with Haier’s premium positioning and ambition to make intelligent technology feel more human, inspiring and relevant.
Silvia Gregorio, Brand and Digital Activation Director at Haier Europe, said: “The next growth phase for the Haier brand in Europe requires a strategic partner capable of fully understanding our brand values and working alongside the team to deliver inspiring content, consistent across teams and markets. Stagwell’s international DNA, digital marketing expertise and collaborative approach will allow us to develop a strong, scalable communication strategy, focused on the real possibilities that the Haier ecosystem offers our consumers every day.”
James Denton-Clark, Chief Growth & Client Officer, Stagwell Europe, said “This win underscores how Stagwell Europe is evolving to meet changing client needs. Our flexible model allows us to bring together high-altitude creative that builds brand desire, and the precision execution that drives performance. We look forward to supporting Haier Europe’s next phase of growth.”
Gill Huber, Managing Partner at Ingenuity+, said: “This was a focused and highly considered process designed to identify a partner capable of translating Haier’s technology leadership into a distinctive and scalable European creative platform. Stagwell impressed the Haier team with the strength of its strategic thinking, digital-first approach, senior team and collaborative energy. We are delighted to have supported Haier through the process and look forward to seeing the partnership develop.”
About HAIER
Haier is the appliance brand dedicated to consumers who want premium experiences. Advanced technology, superior design, and tailor-made experiences are the three souls of Haier, which offers a wide range of connected products and solutions in the sectors of washing, cooling, cooking, and conditioning appliances. The Haier brand is part of the Haier Smart Home Group and ranks number one in the global home major appliances (*Source: Euromonitor International Limited; Consumer Appliances 2026 Edition; % unit share, 2025 volume sales data) www.haier-europe.com.
Press Office: ComCubo Public Relations
Alessio Melillo: Mob. +39 347 0101202 – Mail alessio.melillo@comcubo.it
Manuela Lubrano: Mob. +39 375 916 3899 – Mail manuela.lubrano@comcubo.it
Francesca Vuono: Mob. +39 331 3592983 – Mail francesca.vuono@comcubo.it
About Stagwell
Stagwell is the global challenger network transforming marketing through AI. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 45+ countries are unified under a single purpose: to drive effectiveness and improve business results for our clients. Join us at www.stagwellglobal.com.
About Ingenuity+
Ingenuity+ is one part of The Ingenuity Group, the UK’s largest connector of brands with agencies and agencies with brands. Comprising Ingenuity+, MAD//Fest, the MAD//Masters with Rory Sutherland, Future Factory, Reg & Partners, Pearlfinders and Ingenuity, The Ingenuity Group has delivered over 100,000 connections for marketers and agencies in the past ten years.
With offices in London, Manchester and Glasgow, Ingenuity+ helps brands achieve their marketing objectives by selecting agency partners to match their unique needs through its progressive processes for search, selection and advisory.
For further information, please contact:
Gill Huber (Managing Partner): +447946 508 327 / gill.huber@ingenuitylondon.com
Richard Robinson (Executive Director): +447748 931 956 / richard.robinson@ingenuitylondon.com
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Media Contact:
Mary Landon Montgomery
marylandon@ravenpublicrelations.com
Strategy, Creativity and Shared Values Propel New Partnership Dedicated to Helping Military Members, Veterans and Their Families Navigate Today’s Financial Complexity
DETROIT, MI / ACCESS Newswire / July 7, 2026 / Today, Doner, a Stagwell (STGW) agency, announces it has been named agency of record for Navy Federal Credit Union following a competitive review. This new partnership will underpin a combined focus on brand and product marketing in service of new member acquisition, in addition to building brand affinity and loyalty, all with the objective of creating a deeper relationship with members. Navy Federal is the world’s largest credit union, a not-for-profit serving over 15 million members worldwide.
“We were looking for a partner that brought together sharp strategic thinking, standout creativity and a genuine awareness of the communities we serve as they navigate an increasingly complex financial ecosystem,” said Pam Piligian, Chief Marketing Officer at Navy Federal Credit Union. “Throughout the review process, Doner demonstrated a strong grasp on the challenges and opportunities everyday Americans, including the military and their families, are facing. We’re excited to work together to build momentum for the Navy Federal brand and carry it forward toward an even more successful future.”
As agency of record, Doner will lead creative strategy across the brand, developing solutions across Navy Federal’s portfolio of products and services, helping the brand navigate today’s evolving world of personal and business finance. The partnership will focus on strengthening Navy Federal’s connection with existing members while introducing the brand to new audiences through strategically driven creative work.
“Navy Federal Credit Union has built one of the most trusted brands in financial services by putting its members first,” said Craig Conrad, President and Chief Operating Officer at Doner. “That’s the kind of brand we’re passionate about partnering with. Our team understands the values, aspirations and everyday realities of Americans across the country, and we’re excited to help Navy Federal tell the stories that honor its legacy while inspiring its next chapter of growth.”
The appointment follows a competitive agency review that began this February and comes on the heels of Doner’s strategic alliance with Colle McVoy to form DonerColle Partners. Together, the agencies bring expanded strategy, creative, media, production and AI-powered innovation to help brands that move America build deeper relationships with the people they serve.
Doner and Navy Federal Credit Union officially begin partnering this month, with initial work expected to launch in the fourth quarter.
About Navy Federal Credit Union
Established in 1933 with only seven members, Navy Federal now has the distinct honor of serving more than 15 million members globally and is the world’s largest credit union. As a member-owned and not-for-profit organization, Navy Federal always puts the financial needs of its members first. Membership is open to all Department of Defense and Coast Guard Active Duty, Veterans, civilian and contractor personnel, and their families. Navy Federal employs a workforce of over 25,000 and has a global network of more than 380 branches. Navy Federal is contracted to operate the Overseas Military Banking Program under the authority of the Department of Defense, which provides Active Duty military servicemembers deployed overseas with access to some 60 branches and hundreds of ATMs spread across 10 countries and territories. For more information about Navy Federal Credit Union, visit navyfederal.org.
About Doner
Doner is an integrated marketing agency operating at the intersection of Modern + Main Street. We help brands earn relevance and influence decisions through strategy, creative, media, communications, commerce and production. Our clients include Stellantis (Chrysler, Dodge, Jeep and Ram), Coca-Cola’s fairlife, McDonald’s, The UPS Store, Poland Spring and more.
Doner is part of DonerColle Partners, a strategic alliance with Colle McVoy built to help brands win between the coasts through integrated strategy, creative, media and AI-powered innovation.
For more information, visit doner.com and donercolle.com, and follow Doner and DonerColle Partners on LinkedIn.
About DonerColle Partners
DonerColle Partners is a newly combined Stagwell (STGW) partnership formed between leading Stagwell agencies Doner and Colle McVoy, each with 90 years of history. Grounded in a shared belief that great work comes from strong relationships, the partnership combines deep roots with modern marketing expertise across strategy, creative, media and digital, including AI-enhanced content development, insight generation and measurement.
Built for the brands that move America, DonerColle Partners blends insight, craft and innovation to help brands connect meaningfully with people and drive lasting growth. To learn more, visit donercolle.com and follow us on LinkedIn.
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Mary Landon Montgomery
marylandon@ravenpublicrelations.com
By: Ray Day
CONTACT:
We wanted to share our latest consumer and business insights, based on research from Stagwell and Allison Worldwide. Among the highlights of our weekly consumer sentiment tracking:
THE MALL COMEBACK IS REAL
Malls remain a valuable retail environment, with younger shoppers driving long dwell times, apparel leading foot traffic, and adults 25–34 delivering the highest per-visit spend, according to new research from Stagwell’s The People Platform.
- 81% of mall shoppers visit more than once a month, underscoring the mall’s continued role in regular consumer routines.
- Reasons to visit other than for shopping include socializing (21%), exercise (14%), services (8%) and passing time (5%).
- Shoppers ages 25–34 spend an average of $296 per visit, the highest of any age cohort.
- Gen Z mall-goers spend 2.6 hours per visit on average, the longest dwell time of any age group. The average mall trip lasts 2.12 hours.
- 65% of mall visitors shopped at a clothing store, making apparel the mall’s biggest traffic driver.
- 51% of visitors who went into a clothing or accessories store made a purchase, a strong conversion rate for the category.
- The mall remains more than just a shopping destination, as 46% visited the mall to eat at a restaurant or in the food court.
- See also: People are Tracking Spending More Closely — Should You?
GLP-1 STIGMA LINGERS
GLP-1 use is widespread in both the U.S. and UK, yet attitudes remain divided between seeing the drugs as a legitimate health tool and a cosmetic shortcut, according to new research from HarrisX and Allison.
- 24% of Americans and 16% of Brits say they have used a GLP-1 medication, and another 23% of Americans and 30% of UK adults say they are open to or actively considering taking one.
- Half of Americans say using GLP-1s for weight loss is a responsible health choice, compared with 37% of Brits.
- At the same time, 50% of Americans and 63% of Brits say using GLP-1s is a shortcut.
- Nearly three quarters of Americans and 78% of Brits believe too many people are using GLP-1s for cosmetic weight loss.
- Two thirds of Americans and 55% of Brits say GLP-1 use is socially acceptable.
- Among current users, 64% of Americans and 51% of Brits say they are open about taking the drugs.
- Roughly half in both countries say creator conversations help reduce stigma around GLP-1 use.
MANUAL WORK EATS UP THE WORKDAY
While most enterprises have adopted AI, many employees still spend significant time moving data, reconciling reports and redoing work because core systems remain disconnected, according to our Harris Poll data with Workday.
- 1 in 5 workers lose at least seven hours a week moving information between systems.
- 81% of enterprise decision-makers say leaders spend significant time moving information between systems, and three quarters say leaders also spend significant time reconciling conflicting data or reports.
- Despite the friction, 97% still rate their day-to-day work experience positively, suggesting the issue is more about systems than morale.
- Globally, 43% of employees say they have busy-but-unproductive days often or very often. In the UK, that rises to nearly 60%.
- In HR, 70% report spending significant time redoing work due to system issues, the highest rework burden of any function.
- In finance, 1 in 5 say AI has accelerated work without improving results, the highest rate of any function.
- Even so, 70% of operations respondents say AI has reduced their time on tasks, the highest of any function.
AI ISN’T THE BOSS
Both hiring managers and workers still see clear limits on where AI should replace human involvement, based on a survey from Harris Poll and Express Employment Professionals.
- 9 in 10 U.S. hiring managers say AI will never replace the need for actual employees at their company.
- 92% say their company is committed to preserving a human element in the workplace.
- The top functions where companies most often prioritize people over AI are Human Resources (59%), Customer Service (57%), Ethics and Compliance (47%), Information Technology (43%) and Sales (39%).
- 82% of hiring managers and 76% of job seekers say crisis situations or emergencies should still involve people.
- Hiring managers also want people involved in reviewing applications and selecting candidates for interviews (79%).
- 77% of hiring managers say humans should remain the first point of contact for customer issues or questions.
- See also: 73% of On-Site Employees Are Frustrated with Their Workspace
ICYMI: In case you missed it, check out the thought-leadership and happenings around Stagwell making news:
- The game is 90% offense for communications pros who need to be data-led, digital-first and future-focused (Ray Day, Allison and PRWeek)
- The Pulse of Cannes reveals what really made an impact during 2026’s International Festival of Creativity (Stagwell Marketing Cloud and Allison)
- Mobile-first preferences are rewiring consumer expectations for corporate payouts (National Research Group)
- Listeners are turning to YouTube for audio more than any other platform (Harris Poll)
- 6 International Cities Seeing the Biggest Surge of Americans Relocating Right Now (Harris Poll)
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