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Contact:
Deborah AbrahamDeborah.abraham@forsman.com
Trudi Harristharris@cpbgroup.com 








Combination of Two Storied Agency Brands in Europe Powers Stagwell’s EMEA Creative Presence and Growth Plans

LONDON, March 28, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW)’s Forsman & Bodenfors, the global creative collective, today announced it will integrate Crispin Porter Bogusky’s UK agency, CPB London, four months after it opened a satellite office in London. CPB London CEO, Helen James, will lead the newly combined entity, managing the team and reporting to Forsman & Bodenfors’ global CEO, Toby Southgate. The London agency will now become a major hub in the global Forsman & Bodenfors collective.

James commented, “It’s incredibly exciting to be welcomed into the Forsman & Bodenfors family, a brand we’ve long respected and indeed felt akin to in Europe. We’re looking forward to producing the best of Swedish-inspired creativity, delivered through a London lens – and alongside an agency that continues to embrace CPB London’s reputation for provocative ideas.”

Southgate commented, “Bringing Helen and her brilliant team into the family now makes this the real thing. With this unity, clients get scale, immediate impact, and a combined culture that’s unique to the market. We can do some incredible things together – the stars have aligned.”

The combination of the two agency teams now gives Forsman & Bodenfors a scaled offering in a globally significant market, and provides CPB London’s clients access to a robust global network of agency talent across key markets.

James will work alongside Johan Eghammer, F&B’s Head of Creative, who relocated to London last Summer. Eghammer, a highly awarded creative at Forsman for over two decades, was also previously executive creative director at Crispin Porter Bogusky in Boulder, Colorado.

CPB London has excelled in delivering consistently powerful work for both local and international clients. Recognised in the last two years for its award-winning work by The Burberry British Diversity Awards, The Drum, the British Arrows and the Gerety Awards, the agency also picked up Digiday’s global ‘Greater Good’ gong for its Mother’s Day Cards by Misogynists work and was highly commended Agency of the Year at the Campaign / PRWeek Purpose Awards ’23

Founded in 1986, Forsman & Bodenfors has achieved global recognition as one of the most awarded agencies in the world, including winning 100+ Cannes Lions and being named in the Top 3 agencies of the decade. The agency is known for its flat structure, radical approach to collaboration, and commitment to ideas that transform business and shift culture. The agency has received global acclaim for work including ‘Epic Split’ and the Live Test Series for Volvo Trucks, ‘E.V.A initiative’ and multiple launches and campaigns for Volvo Cars, ‘Discover the Originals’ for Visit Sweden, ‘Kami’ for Down Syndrome International, ‘Wow No Cow’ for Oatly, and ‘Marriage Market Takeover’ for SK-II. Forsman & Bodenfors is also the only global creative agency to have achieved gender pay equity as certified by Fair Pay Workplace.

“Bringing Forsman and CPB London together will further bolster Stagwell’s European footprint, enriching an already standout creative offering for our clients,” commented Stagwell EMEA CEO James Townsend. “This unity continues to build on the momentum of our strong European expansion, just weeks after we launched a regional hub at the Blue Fin Building in London and added two other agencies to the Stagwell EMEA umbrella – What’s Next Partners and Sidekick.”

About Forsman & Bodenfors:

Forsman & Bodenfors is a global creative collective transforming our clients’ businesses with ideas that change things. We work with some of the world’s most human brands including Volvo, Mandarin Oriental,  SK-II, Google, Goldman Sachs, Polestar, Diageo, P&G, Crocs, LG, General Mills and H&M. Forsman & Bodenfors is one of the most globally awarded agencies across creativity and innovation, with key accolades including Cannes Lions: Top 3 Independent Agency of the Decade; Contagious Pioneers; Fast Company: Most Innovative Companies; Digiday: Most Collaborative Culture.  Forsman and Bodenfors is also the first and only global creative agency to receive both the global 3% Certification, and global certification from Fair Pay Workplace. We have people across eight offices in Gothenburg, Stockholm, London, Dublin, New York, Singapore, Shanghai and Toronto.

About Stagwell:

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Contact:

Deborah Abraham: Deborah.abraham@forsman.com
Trudi Harris: tharris@cpbgroup.com 

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IMMIGRATION REMAINS VOTERS’ TOP CONCERN FOR THIRD CONSECUTIVE MONTH

TIKTOK BAN IS A BATTLE OF GENERATIONS, NOT PARTY

NEW YORK and CAMBRIDGE, Mass., March 25, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW) today released the results of the March Harvard CAPS / Harris poll, a monthly collaboration between the Center for American Political Studies at Harvard (CAPS) and the Harris Poll and HarrisX.

President Joe Biden’s overall approval rating remained at 45%, while 55% of voters say they approve of Donald Trump’s job as president. Immigration and inflation remained voters’ top two concerns for the third month in a row. The poll also covers public opinion on the potential TikTok ban and the Israel-Hamas war. Download key results here.

“When people ask themselves the Reagan question, are you better off than you were four years ago, the answer increasingly is no,” said Mark Penn, Co-Director of the Harvard CAPS / Harris poll and Stagwell Chairman and CEO. “The sizable number of independent voters who are still undecided will determine this election, and they continue to be personally concerned about the border crisis and their grocery store prices.”

VOTERS SPLIT ON BIDEN’S STATE OF THE UNION BUT RACE NARROWS SLIGHTLY

  • 52% of voters have an unfavorable opinion of Biden’s State of the Union address.
  • 54% of voters, including 70% of non-watchers, think Biden did not address the issues that they and their families are concerned about in the speech.
  • 53% believe Biden delivered the speech effectively.
  • Trump is leading Biden by 2 points in the general head-to-head, down from 6 points last month. 20% of Independents say they are unsure.

VOTERS ARE FINE WITH “ILLEGAL” AND “UNDOCUMENTED” TERMS AS IMMIGRATION REMAINS TOP CONCERN

  • 73% of voters believe it is appropriate to refer to those who enter the U.S. without permission as “illegal immigrants”; 68% believe it is appropriate to refer to them as “undocumented immigrants.”
  • 63% of voters have heard of the story of murdered Georgia nursing student Laken Riley and 70% believe the case shows that the U.S. needs stricter immigration policies.

TIKTOK BAN IS DIVIDED BY GENERATION, NOT PARTY

  • 64% of voters believe the risks posed by TikTok to Americans’ personal security and the country’s national security outweigh the benefits of using TikTok for American brands and content creators (ages 18-24: 49%; ages 65+: 85%).
  • 65% of voters support the bill that would ban TikTok in the U.S. if ByteDance does not sell it to a U.S. government-approved buyer (ages 18-24: 43%; ages 65+: 84%).
  • Voters are most concerned about potential election interference from Russia (74%), China (73%), Iran (60%), Hamas (56%) and tech companies (51%).

ISRAEL SUPPORT REMAINS STRONG WITH SCHUMER CRITICIZED FOR CALL TO REMOVE NETANYAHU

  • Israel continues to receive high support, 79%, against Hamas.
  • 52% of voters say it was inappropriate for Senator Chuck Schumer to call for new elections in Israel to remove Benjamin Netanyahu; but 54% believe this criticism of Israel was fair.
  • Netanyahu has a higher net favorable rating in the U.S. (+2 points) than Schumer (-10 points).

The March Harvard CAPS / Harris poll survey was conducted online within the United States on March 20-21, 2024, among 2,111 registered voters by The Harris Poll and HarrisX. Follow the Harvard CAPS Harris Poll podcast at https://www.markpennpolls.com/ or on iHeart Radio, Apple Podcasts, Spotify, and other podcast platforms. 

About The Harris Poll & HarrisX

The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations, and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing.

HarrisX is a technology-driven market research and data analytics company that conducts multi-method research in the U.S. and over 40 countries around the world on behalf of Fortune 100 companies, public policy institutions, global leaders, NGOs and philanthropic organizations. HarrisX was the most accurate pollster of the 2020 U.S. presidential election.

About the Harvard Center for American Political Studies
The Center for American Political Studies (CAPS) is committed to and fosters the interdisciplinary study of U.S. politics.  Governed by a group of political scientists, sociologists, historians, and economists within the Faculty of Arts and Sciences at Harvard University, CAPS drives discussion, research, public outreach, and pedagogy about all aspects of U.S. politics. CAPS encourages cutting-edge research using a variety of methodologies, including historical analysis, social surveys, and formal mathematical modeling, and it often cooperates with other Harvard centers to support research training and encourage cross-national research about the United States in comparative and global contexts. More information at https://caps.gov.harvard.edu/.

Media Contact
Sarah Arvizo
pr@stagwellglobal.com 

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Stagwell kicks off new series spotlighting the newest female CEOs in the network.

 

As Women’s History Month – or what many are now calling Women’s Empowerment Month – reminds us of the invaluable contributions made by women in and out of the workplace, we’re spotlighting the female CEOs who are new to the network (or new to their roles!), to celebrate the talent and leadership they bring to our community.

Join us in celebrating the inaugural Stagwell Class of 2024: Liz Castelli, Co-founder and CEO, Tinsel; Sarah Mehler, Co-founder and CEO, Left Field Labs; Elspeth Rollert, CEO, Stagwell Marketing Cloud; Lisa Chu, Co-CEO, Team Epiphany; and Laurel Burton, CEO, Instrument.

Follow along on Stagwell’s website and LinkedIn as we highlight their invaluable business insights and fun facts about themselves!

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Lindsay Bennett
lindsay.bennett@galepartners.com  







Developed by a newly formed dedicated product team, Alchemy.Ai will rapidly transform GALE’s client offering with a suite of new products at the Stagwell (STGW) agency.

NEW YORK, March 21, 2024 /PRNewswire/ — GALE has revolutionized its offering with artificial intelligence at its core, ushering in a new era for the Business Agency.

Called Alchemy.Ai, GALE has created a private enterprise AI cloud platform – built from the ground up to comply with the agency’s ISO-27001 certification and developed by a dedicated product team of 50 specialists – that revolutionizes its offering for clients.

“The unveiling of Alchemy.Ai reshapes GALE as we know it, marking a massive shift in how we work and the democratization of data across all teams,” GALE CEO Brad Simms says. “When GALE was founded in 2014, we were first-to-market with our unique blend of creative and consultancy centered around data. While we’ve continued to build our model over the last decade to become one of the most celebrated agencies in North America, Alchemy.Ai is the most significant product update we’ve ever made.

“As an agency, our most important asset is our people. It’s why clients choose us. Alchemy.Ai enables our people to work smarter and faster, ultimately giving them more time to spend with clients.”

Trained on all aspects of data used at GALE, including both first-party and third-party data combined with world data, Alchemy.Ai reduces the time spent on critical tasks across all disciplines to help GALE’s almost 800 people work smarter, better and faster. In addition, it transforms agency processes by democratizing access to this information, regardless of department.

Going beyond standard generative AI functionality, Alchemy.Ai has a custom-built application layer with a bespoke UI, as well as additional capabilities for data visualization, enriched and customized algorithms, and search and discovery techniques. Team members will have access to the custom client environments built for the specific accounts they work on. The client environments serve as a one-stop shop for all the data and insights available on each particular client.

Alchemy.Ai has dedicated tools for core capabilities, including:

  • Strategy: 20% increase in efficiency for data ingestion and cleanup, fostering deeper collaboration between strategists and data scientists. This optimization allows for faster generation of high-quality business diagnostics and recommendations for clients.
  • Audience Insights: Democratizing access to GALE’s robust data environment will enable employees across all domains to query tens of thousands of variables from dozens of integrated sources within one platform using natural language. Reduced time to learn platforms, brief dedicated research teams, and await outputs will boost efficiency by 80%.
  • Media Planning: Integrating historical media performance data with media reach and consumption data will generate media plans 20% faster. Within one platform, media planners will be able to explore the relevance and weighting of channels and tactics from more angles at the same time, with the help of optimization algorithms and the ability to iterate on a range of custom constraints.
  • New Business: Leveraging a decade of archival documents to create an RFI response tool, trained on the voice of GALE’s CEO. This tool dramatically reduces the time and internal coordination necessary for new business responses from days to just 90 minutes.
  • CRM: Harnessing client data to create deeply custom audience segments and provide performance-based communications recommendations. This further elevates GALE’s best-in-class loyalty offering.
  • Operations: Simplifying administrative tasks and freeing up time, a concierge-style tool supports project delivery, timesheet tracking, and personalized responses to employee policy inquiries, such as healthcare coverage.

CONTACT: 
Lindsay Bennett
lindsay.bennett@galepartners.com  

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Stagwell’s (STGW) GALE Tapped to Support the Brand’s Global Strategy

NEW YORK, March 19, 2024 /PRNewswire/ — Internationally renowned restaurant brand from Brazil, Fogo de Chão, has appointed Business Agency GALE as its creative and media agency of record. The partnership will amplify brand love and further expand Fogo’s rapidly growing business as the brand enters their 10th year of positive traffic and market share growth in 2024.

GALE’s remit spans creative, social, influencer and media strategy, planning, buying, analytics, reporting and brand stewardship to increase awareness and strengthen Fogo’s position as a category leader.

“For the past 45 years we have been working to build the Fogo brand on a global scale. We are thrilled to partner with GALE to continue to increase our brand awareness and accelerate our growth strategy,” said Janet Gieselman, Chief Marketing Officer of Fogo de Chão. “Their track record of success and forward-thinking approach align perfectly with our vision and brand strategy.”

GALE will support Fogo de Chão in developing and driving an authentic, attention-grabbing articulation of its brand to increase affinity and business growth.

“We are proud to join forces with Fogo de Chão in their commitment to elevating the brand while evolving their guest’s dining experience,” said GALE CEO Brad Simms. “Our team is devoted to fostering success for all of our clients, and this partnership is another example of the value we bring with our integrated offering.”

For more information contact lindsay.bennett@galepartners.com

About GALE
GALE is a Business Agency. Founded in 2014, the agency currently has offices in New York, Singapore, Toronto, Denver, Los Angeles, London, Austin, Kansas City and Bengaluru. GALE has received top industry awards including Ad Age’s A-List, Ad Age’s Data & Analytics Agency of the Year, Adweek’s Fastest Growing Agency, the Grand Effie and Adweek’s Breakthrough Media Agency of the Year. For information on GALE, visit: https://gale.agency/

About Fogo de Chão
Fogo de Chão (fogo-dee-shown) is an internationally renowned restaurant that allows guests to discover what’s next at every turn. Founded in Southern Brazil in 1979, Fogo elevates the centuries-old cooking technique of churrasco – the art of roasting high-quality cuts of meat over an open flame – into a cultural dining experience of discovery. In addition to its Market Table and Feijoada Bar – which includes seasonal salads and soup, fresh vegetables, imported charcuterie and more – guests are served simply seasoned meats that are butchered, fire-roasted and carved tableside by gaucho chefs. Guests can also indulge in dry-aged or premium Wagyu cuts, seafood a la carte, Bar Fogo Features including signature cocktails, and an award-winning South American wine list, as well as smaller, sharable plates in Bar Fogo. Fogo offers differentiated menus for all dayparts including lunch, dinner, weekend brunch and group dining, plus full-service catering and delivery options. For locations and more information about Fogo de Chão, visit fogodechao.com.

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NEW YORK, March 11, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today celebrates four of its agencies recognized in Ad Age’s 2024 Agency A-List: 72andSunny, Code and Theory, Colle McVoy and Team Epiphany.

The Agency A-List is an annual ranking of the top agencies, companies, and innovators, honoring the best work and brightest ideas in advertising, marketing and the expanding innovation landscape.

This year’s winners reflect another transformative year of digital, creative, and tech-forward work from Stagwell’s network on behalf of leading brands including Amazon, HBO’s Max, National Football League, United Airlines, YETI, Tipico and more.

2024 award highlights include:

  • 72andSunny named No. 8 on Ad Age’s 2024 Agency A-List after a breakthrough year of purpose-driven campaigns, including urging United Airlines to appoint “Sesame Street” puppet Oscar the Grouch as chief trash officer to highlight its sustainability initiatives, and the agency’s work for Blizzard Entertainment’s Diablo video game franchise—an effort that culminated in driving the fastest-selling title in the company’s history. Additionally, 72andSunny’s partnership with the NFL throughout 2023 championed the future of the game at the Super Bowl and ultimately propelled flag football into the Olympic spotlight. 
  • Code and Theory named Business Transformation Agency of the Year for doubling down on technology, striking expansive new partnerships and adding key executives to provide a true competitive edge. Examples of Code and Theory’s work that drove significant results for its clients include using AI to create synthetic personas to help European gambling platform Tipico break into the U.S. market, and boosting sales 14% on YETI.com after a complete rebuild and redesign of the brand’s e-commerce experience.
  • Colle McVoy, a Standout on Ad Age’s 2024 Agency A-List, for achieving an 88% new-business win rate for the year with its branded practices of Exponent PR and 10 Thousand Design. In 2023, Colle McVoy created the first AI-powered recliner with La-Z-Boy that allows users to generate cancellation excuses via SMS text, doubling website traffic for the brand; tapped the former VP of Footwear at Yeezy to design the ultimate lawnmower shoes with Cub Cadet; and got people hooked on chicken feed with Perdue, elevating the brand’s no-antibiotics stance.
  • Team Epiphany, a Standout on Ad Age’s 2024 Agency A-List, for evolving from a self-described “nomadic boutique shop” into a major full-service force in the marketing industry, driving culturalist campaigns for clients including American Express, Coca-Cola, HBO’s Max, Lego and Campari USA. Also this year Team Epiphany forged a strategic partnership with Hoorae Media, co-founded by actress Issa Rae—a move that the companies’ principals said would allow them both to scale their businesses.

“Congratulations to the teams at 72andSunny, Code and Theory, Colle McVoy and Team Epiphany for well-deserved recognition after another year of digital and creative innovation,” said Stagwell Chairman and CEO Mark Penn. “Thank you to our clients who continue to trust us to drive results for the most ambitious B2C, B2B, and DTC brands in the world.”

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Contact:
Kara Gelber
pr@stagwellglobal.com 

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press@codeandtheory.com  







Technology-first creative agency drives record results for its A-list clients

NEW YORK, March 11, 2024 /PRNewswire/ — Code and Theory, part of Stagwell (NASDAQ: STGW), has been named the Ad Age Business Transformation Agency of the Year. The technology-first creative agency was recognized for its ability to drive significant results for its clients. 

Code and Theory is the only agency with 50% engineers and 50% creatives at scale. This balance provides a competitive advantage for clients looking to build their brands, experiences, platforms and capabilities to accelerate growth and deliver proven long-term value.

To better serve its roster of blue-chip clients, Code and Theory doubled down on technology, struck expansive new partnerships and added key executives.

Code and Theory’s work drove significant results for its clients. Highlights include:

  • Propelling Amazon Ads to be one of the company’s fastest-growing sectors, with a +26% increase in ad revenues in Q3, totaling more than $12 billion
  • Boosting sales +14% on YETI.com after a complete rebuild and redesign of the e-commerce experience.
  • Improving the perception of Con Edison by +20% as “leading New York’s clean energy transition” from the “Where Clean Energy Lives” campaign.
  • Pioneering AI personas for Tipico, a European sportsbook, to deliver real-time ‘4th-party’ data that helped Tipico break into the U.S. market.

Code and Theory made significant moves throughout the year, inking a first-of-its-kind partnership with Oracle to deliver AI at scale while also developing deep partnerships with Figma and Yext to offer new solutions. Recognizing that inclusion is the biggest moral and ethical opportunity of our time, it launched Beyond Words, the industry’s first inclusive language guide and certification program.

Code and Theory was named one of Fast Company’s Design Companies of the Year. Its executives have been in demand, speaking at Davos, Web Summit, SXSW and other top events about harnessing AI and other key aspects of emerging technologies.

Code and Theory Co-Founder and Executive Chairman Dan Gardner says, “Technology remains undefeated in transforming the business landscape. We have always solved our clients’ challenges by focusing on technology-first creative solutions. It’s great to win an award that accurately portrays what we do for our clients every day. Business transformation is what drives impactful, long-term growth for our clients.”

Code and Theory CEO Michael Treff says, “We are at an inflection point for clients looking to undergo true business transformation. As an agency that is 50% engineers and 50% creative, we can not only meet our clients’ immediate needs but also put them on a path to harness technology for the long term. We can help them use technology to drive ROI versus being a cost center and drag on growth. Sometimes, it’s introducing new products and services that push toward the edge of what’s possible. Sometimes it’s the acquisition of customers. Sometimes, it’s repositioning the business itself. Often, it’s all of the above. To be able to innovate alongside our partners at the companies we work with each day is an inspiration. And when we see the impact of our work, that’s all the affirmation we need.”

Stagwell Chairman and CEO Mark Penn says, “Code and Theory knows how to impact clients’ businesses. They’ve been at the forefront of technology-led creativity for more than two decades. It’s their comfort zone. Their ability to build capabilities that drive business transformation and premium customer experiences is best-in-class. Whether it’s their partnership with Oracle to enable AI at scale or industry-leading collaboration with Figma, they continue to fearlessly leverage technology as a multiplier while others are scrambling to figure it out.”

About Code and Theory Network
Code and Theory Network is the only network with a balance of 50% creative and 50% engineers at scale. The technology-first group within Stagwell Group is built to partner with businesses to navigate the complexity of changing consumer behaviors, emerging technologies and AI. With a global footprint and the capabilities to work across the entire consumer journey, we crave the hardest problems to solve. The network includes the flagship agency Code and Theory as well as Kettle, Mediacurrent, Rhythm and Truelogic. Code and Theory clients include Amazon Ads, JPMorgan Chase, Microsoft, MSNBC, NFL, Pfizer and Zappos. For more, visit codeandtheory.com.

CONTACT: 
Kenneth Hein
press@codeandtheory.com  

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Jess Santini, VP, Global Marketing
jess.santini@assemblyglobal.com  







Industry-leading leaders will drive growth for the agency’s biggest market.

NEW YORK, March 11, 2024 /PRNewswire/ — Assembly announced today the elevations of Nicole Jennings to Managing Director, Bridget Lynn, Kevin Tarpey, Megan Warfield to Managing Partner, and Toni Box to EVP Brand Experience in North America. Each leader boasts a wealth of cross-industry experience, and these appointments demonstrate Assembly’s commitment to excellence and tailor-made service, aiming to provide effective omnichannel media solutions that deliver business impact and innovation for clients. Jennings will report to North America CEO Valerie Davis, Lynn, Tarpey, and Warfield will report to NA Chief Client Officer Kendra Mazey, and Box will report to Jennings.  

With the elevations comes a new operational structure—enabling the agency to quite literally live its name with teams formed into “Assemblies” delineated by geography and industry sector. The Assemblies also provide more rigor, focus, and growth opportunities for employees, resulting in teams that not only do the best work of their careers, but also the best work for the agency’s clients.  

–     Bridget Lynn, previously SVP and Strategic Leader, assumes the role of EVP, Managing Partner of Assembly Midwest, overseeing operations in Detroit and Minneapolis. Lynn’s focus will be on brick-and-mortar clients, as well as the CPG and Home sectors. 

–     Kevin Tarpey, formerly SVP, Integrated Communications Group Director, has been promoted to EVP, Managing Partner of Assembly West. Based in Los Angeles, Tarpey will lead efforts to serve Health and wellness clients, franchises, and co-ops. 

–     Megan Warfield, who joined Assembly in 2023 as EVP of Client Excellence, now serves as EVP, Managing Partner of Assembly East. Based in New York, Warfield will lead teams across New York, Baltimore, and Toronto, specializing in Finance, Luxury, Fashion, and Beauty clients. 

–     Toni Box has been promoted from Senior Vice President of Social Media to EVP, Brand Experience. In her new role, Box will orchestrate full-funnel, cross-channel campaign strategies and integrated activations, delivering clients comprehensive, omnichannel media solutions. 

–     Nicole Jennings, previously EVP, Experience & Activation, has been appointed Managing Director. Jennings brings a wealth of strategic insight and a visionary approach to her new role. With over two decades of transformative client leadership at Assembly (formerly ForwardPMX), Jennings is well-positioned to unlock operational excellence in the North American market as well as partner with our Growth team to bring our solutions to potential clients. 

Jennings will collaborate closely with Assembly North America CEO Valerie Davis and the agency’s executive management team to set strategic priorities, drive innovation, and ensure Assembly remains at the forefront of the industry.

Assembly North America CEO Valerie Davis says, “Assembly is experiencing tremendous growth in the North American market, and we’re excited to make these intentional changes in our org design and executive team to meet our clients where they need us. With these exceptional leaders at the helm, we will unlock unlimited potential for our clients and continue to build Assembly’s reputation as a modern agency partner for brands on a journey of transformation.” 

All appointments are effective immediately. 

ABOUT ASSEMBLY
Assembly is the modern global omnichannel media agency, bringing data, talent, and technology together to find the change that fuels growth for the best brands on the planet. Our approach connects big, bold brand stories with integrated, global media capabilities that deliver performance and drive large-scale business growth. Our work is powered by our proprietary, in-house technology solution, STAGE, and led by our global talent base of over 1,900 people around the world. We’re purpose-driven at our core and pioneers in social and environmental impact in the agency world. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. For more information, visit assemblyglobal.com.

Press Contact:
Jess Santini, VP, Global Marketing
jess.santini@assemblyglobal.com  

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NBCUniversal Returns as Brand Partner, The North Face Joins to Sponsor Rock Climbing Wall

NEW YORK and CANNES, France, March 6, 2024 – Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, announced today additional athletes and brand partners confirmed to activate at Sport Beach 2024 (June 17-20), the flagship sports business destination at the Cannes Lions International Festival of Creativity (Cannes Lions). Six-time NBA All-Star Blake Griffin, three-time Olympic Gold medalist Shaun White, Mexican Captain and Flag Football star Diana Flores, and former NFL player and American Ninja Warrior host Akbar Gbajabiamila join Sport Beach and will participate in featured programming and appearances.

Leading sports media personalities Taylor Rooks and Pablo Torre also join Sport Beach’s programming, bringing their unparalleled journalism and thought leadership to the week’s conversations. Previously, Stagwell announced the return of Sport Beach with athletes Carmelo Anthony, Sue Bird, Hélio Castroneves, Brandon Marshall and Megan Rapinoe confirmed to attend.

“As leaders, innovators, and cultural influencers, Blake, Shaun, and Diana all represent what makes athletes dynamic and interesting in new ways,” said Stagwell Chief Brand and Communications Officer Beth Sidhu. “We’re proud to feature these athletes who are paving the way in their respective sports and industries, and to welcome our new commentators and brand partners to Sport Beach 2024.”

Athletes

  • Diana Flores (flag football) – Star quarterback and captain of Mexico’s National Team. A World Games Gold medalist, Diana also serves as the NFL & IFAF’s Flag Football global ambassador.
  • Akbar Gbajabiamila (football) – Television host and former NFL player. He serves as host of THE TALK, CBS’ Daytime Emmy Award-winning talk show as well as host of NBC’s competition series “American Ninja Warrior.”
  • Blake Griffin (basketball) – A 14-year NBA veteran with six NBA All-Star appearances and the 2011 NBA Rookie of the Year under his belt. The former Slam Dunk Champion has cultivated a reputation for his business acumen and investing prowess and appeared on the cover of the 2019 Forbes 30 under 30. He founded Mortal Media, a Los Angeles- based film and television production company, in 2016 with his partner Ryan Kalil.
  • Shaun White (snowboarding and skateboarding) – One of the greatest action sports athletes of all time. 3x Gold Medal winning Snowboard Champion, becoming the first athlete to compete in both the Winter and Summer games and now Founder of his own snowboard brand,  WHITESPACE.

Journalists

  • Taylor Rooks – An Emmy nominated broadcaster, journalist, and cultural icon known most prominently for her work with Turner Sports/Bleacher Report and Amazon’s Thursday Night Football. For the success of her work, Taylor has been featured in Sports Illustrated: “100 Influential Black Women in Sports” and is considered one of the most influential figures in sports media today.
  • Pablo Torre is one of the most dynamic voices in sports media. Currently, he hosts Pablo Torre Finds Out with Meadowlark Media and previously hosted and contributed to various programs at ESPN, including the television program High Noon with Bomani Jones and the podcast ESPN Daily.

Brand Partners

  • NBCUniversal returns as a premier partner of Sport Beach. As one of the world’s leading media and entertainment companies, NBCUniversal creates world-class content that is distributed across its portfolio of film, television and streaming, and brought to life in its theme parks. A subsidiary of Comcast Corporation, NBCUniversal owns and operates an expansive portfolio of news, entertainment, film, streaming, and television brands.
  • The North Face is a new partner of Sport Beach and will be creating an interactive rock-climbing wall, built to provide a new activity for attendees. Since 1966 The North Face has proudly been a first choice for the world’s most accomplished climbers, mountaineers, extreme skiers, snowboarders, endurance runners, and every-day explorers. The North Face is excited to partner with Sport Beach to bring climbing to Cannes ahead of the 2024 Olympics in Paris this Summer, where the brand will sponsor the Olympic climbing uniforms for the USA, France, Austria, Japan and South Korea.

Stagwell invites brands, athletes, sports leagues/teams, media platforms, journalists, and other interested parties who would like to partner on the ground to reach out to cannescomms@stagwellglobal.com for more information. Sport Beach will be produced by TEAM Enterprises in partnership with Cheerful Twentyfirst.

About Stagwell

Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Media Contact

Sarah Arvizo

pr@stagwellglobal.com

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