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Contact:
Kara Gelber
pr@stagwellglobal.com 

 

 










47% OF VOTERS APPROVE OF HARRIS’ PERFORMANCE AS VICE PRESIDENT 

BUT 52% APPROVE OF JOB TRUMP DID AS PRESIDENT

NEW YORK and CAMBRIDGE, Mass., Sept. 9, 2024 /PRNewswire/ — Stagwell (NASDAQ: STGW) today released the results of the September Harvard CAPS / Harris poll, a monthly collaboration between the Center for American Political Studies at Harvard (CAPS) and the Harris Poll and HarrisX.

The presidential horse race now sits at 50-50. Harris’ favorability and job approval ratings remain at 47%, while Trump holds a 47% favorability rating and 52% job approval rating.

Voters believe Harris would do a better job on abortion, climate change, and racial equality, while Trump would do a better job on the economy, immigration, crime, and China. The poll also covers public opinion on the economy and foreign policy. Download key results here.

“Harris has drawn to dead even but Trump has an edge in the underlying numbers given his higher job approval and the overall low approval of the Biden administration,” said Mark Penn, Co-Director of the Harvard CAPS / Harris poll and Stagwell Chairman and CEO.

CONGRESSIONAL AND PRESIDENTIAL HORSE RACES BOTH NECK-AND-NECK

  • The presidential horse race is tied at 50-50.
  • Both presidential candidates are winning their respective party bases: male (50%), white (54%), and rural (59%) voters favor Trump, while Black (71%), urban (57%), and college-educated (52%) voters favor Harris. Independent voters are split almost evenly and 33% of them say they are still weighing their final choice.
  • 50% of Hispanic voters say they will vote for Harris, while 43% say they will vote for Trump — only a 7-point gap. 7% of Hispanic voters say they are still unsure.

CANDIDATES ARE PERCEIVED AS WIDELY DIFFERENT ON THE ISSUES

  • Major differences emerged between how voters see Trump and how they see Harris on the issues. Harris is seen more often than not as favoring open borders, compassionate enforcement of laws, free healthcare to immigrants, and the switch to electric vehicles. Trump is seen as a stronger ally to Israel, harsher on China, and more of a defender of free speech on social media than Harris.
  • Trump is seen as favoring a national ban on abortion while Harris is seen as opposing such a ban.
  • 49% of voters say Harris is to the left of them politically, while 50% say Trump is to the right of them politically.

LESS THAN HALF OF VOTERS APPROVE OF CURRENT ADMINISTRATION

  • Biden approval rating stayed steady at 42% from July. Among minority voters, 66% of Black voters approve, but only 39% of Hispanic voters approve.
  • Less than half of voters approve of Biden’s performance across all issues, with racial equity his highest (47%) and the Israel-Hamas conflict his lowest (34%).
  • 47% of voters approve of the job Harris is doing as Vice President, with high approval from Democrats (87%), Black (71%), and urban (60%) voters.

PERCEPTIONS TOWARD ECONOMY REMAIN PESSIMISTIC

  • 63% of voters believe the U.S. economy is on the wrong track and 62% characterize it as weak, consistent with perceptions over the past year.
  • 42% of voters named inflation as the most important issue facing the country today, up 5 points from July.
  • 48% of voters say their personal financial situation is getting worse, especially among female (53%), 55-64 year-old (55%), and rural (57%) voters.

SUPPORT FOR ISRAEL OVER HAMAS UNCHANGED; YOUNG VOTERS SEEM UNINFORMED ON VENEZUELA ELECTIONS AND MANY FAVOR MADURO

  • 69% of voters say a ceasefire of the Israel-Hamas war should only happen after Hamas is removed from power and all hostages are released (ages 18-24: 45%; ages 65+: 84%). When asked to choose between Israel and Hamas without the choice to remain undecided, 79% continue to favor Israel while 21% favor Hamas.
  • 71% of voters say the execution of six hostages was the fault of Hamas over that of the Israeli government.
  • More than half of voters have at least heard about the Venezuelan election, but 38% of voters say the Venezuelan election was not stolen by incumbent President Nicolás Maduro (ages 18-24: 49%; ages 25-34: 48%; ages 65+: 27%).
  • 57% of voters say they support the protesters in Venezuela, and 60% support U.S. sanctions on Venezuela for allegations of election fraud, but 56% believe the U.S. government should not engage in another international issue.

The September Harvard CAPS / Harris poll survey was conducted online within the United States on September 4-5, 2024, among 2,358 registered voters by The Harris Poll and HarrisX. Follow the Harvard CAPS Harris Poll podcast at https://www.markpennpolls.com/ or on iHeart Radio, Apple Podcasts, Spotify, and other podcast platforms. 

About The Harris Poll & HarrisX
The Harris Poll is a global consulting and market research firm that strives to reveal the authentic values of modern society to inspire leaders to create a better tomorrow. It works with clients in three primary areas: building twenty-first-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. One of the longest-running surveys in the U.S., The Harris Poll has tracked public opinion, motivations, and social sentiment since 1963, and is now part of Stagwell, the challenger holding company built to transform marketing.

HarrisX is a technology-driven market research and data analytics company that conducts multi-method research in the U.S. and over 40 countries around the world on behalf of Fortune 100 companies, public policy institutions, global leaders, NGOs and philanthropic organizations. HarrisX was the most accurate pollster of the 2020 U.S. presidential election.

About the Harvard Center for American Political Studies
The Center for American Political Studies (CAPS) is committed to and fosters the interdisciplinary study of U.S. politics.  Governed by a group of political scientists, sociologists, historians, and economists within the Faculty of Arts and Sciences at Harvard University, CAPS drives discussion, research, public outreach, and pedagogy about all aspects of U.S. politics. CAPS encourages cutting-edge research using a variety of methodologies, including historical analysis, social surveys, and formal mathematical modeling, and it often cooperates with other Harvard centers to support research training and encourage cross-national research about the United States in comparative and global contexts. More information at https://caps.gov.harvard.edu/.

Contact:
Kara Gelber
pr@stagwellglobal.com

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Kara Gelber

pr@stagwellglobal.com 

 

 

ARound’s Stadium-Level Technology Transforms the Fan Experience for Sports Teams, Audiences, and Brands

MINNEAPOLIS, August 26 – ARound, the leader in large-scale augmented reality (AR) experiences that is part of Stagwell (NASDAQ: STGW), today launched a groundbreaking in-stadium AR experience for Minnesota United FC in partnership with Target. This marks the first integration of stadium AR technology into an MLS pregame celebration, setting a new standard for fan engagement at Allianz Field.

Building on successful partnerships with the MLB’s Minnesota Twins, NBA’s Cleveland Cavaliers, and NFL’s Los Angeles Rams, ARound’s latest initiative is a significant step in expanding its presence in live sports. Fans continue to be highly engaged with existing ARound experiences, with users interacting for an average of over 15 minutes per game.

“We are excited to bring this immersive AR experience to MLS and fans nationwide,” said Josh Beatty, Founder and CEO of ARound. “These new experiences merge physical and digital worlds in an unprecedented display of team spirit and innovation, bringing fans right into the action.

Starting August 24, 2024 and continuing throughout the season, ARound will bring to life a new Minnesota United tradition, “Loons Liftoff.” This experience allows fans to hit targets and collect points as they work as a community to summon “The Dethloon,” a nod to Minnesota United’s fan culture and beloved mascot. Participants can also scan a QR code for a chance to win a Target gift card.

“This collaboration with ARound and Target exemplifies our commitment to innovation and community,” said Evan Entler, Vice President of Digital Media at Minnesota United. “We’re excited to see how fans react to this unique blend of tradition and cutting-edge technology.”

About ARound

ARound is a first-of-its-kind stadium-level shared augmented reality platform and is part of the Stagwell Marketing Cloud, a proprietary suite of SaaS solutions built for the modern marketer. ARound keeps audiences engaged by capturing their attention through immersive, interactive and shared experiences with fellow fans across the venue. Where other AR products offer isolating, singular experiences, ARound’s massive multi-user AR – which uses 3D spatial computing to localize content – redefines what it means to be part of a connected fan experience. It was the winner of Stagwell’s annual innovation competition which invests in new product ideas proposed by the network’s 13,000+ employees. ARound and the Stagwell Marketing Cloud are a part of Stagwell (NASDAQ: STGW), the challenger network built to transform marketing.

About Minnesota United FC

Minnesota United FC is a professional soccer team based in Minneapolis, Minnesota, competing in Major League Soccer (MLS). Known for their passionate fanbase and strong community ties, Minnesota United FC embodies the spirit of soccer in the North.

About Target

Target Corporation is a leading American retailer headquartered in Minneapolis, Minnesota. Known for its community involvement and innovative partnerships, Target continues to enhance the consumer experience through cutting-edge technology and creative collaborations.

Contact:

Kara Gelber

pr@stagwellglobal.com 

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Chris Iles

chris.iles@startribune.com

 

 

Stagwell’s Code and Theory, Colle McVoy Lead Digital and Brand Relaunch of The Minnesota Star Tribune

Minnesota’s biggest media outlet announces new platform at a vital time for journalism

MINNEAPOLIS, Aug. 19, 2024 /PRNewswire/ — The Minnesota Star Tribune relaunched today under a new brand platform for its audience as ‘The Heart and Voice of the North.’ Following a reimagination of its technology products, reporting focus, and growth strategy, the company has positioned itself for a new chapter in a dynamic and challenging time for journalism. Adding Minnesota to its nameplate to signal an expanded, state-wide focus going forward, the company’s mission is to connect the people, ideas, and stories that strengthen Minnesota’s communities.

“We’re thrilled to relaunch as the Minnesota Star Tribune at such an important time for our state,” said Steve Grove, CEO and Publisher. “It’s not every day you get to reimagine a 157-year-old publication for a new era – so we don’t take this moment lightly. We’ve spent the last year investing in more journalism in more locations on top of a stronger platform. We’re relaunching ourselves under a new name because we want Minnesotans to know what we believe: that this state deserves the strongest local news organization in America at a time of so much change.”

Driving innovation for a digital future

The Minnesota Star Tribune recently relaunched its entire digital product ecosystem including startribune.com and mobile apps. The greatly enhanced reader experience includes a complete back-end website rebuild in partnership with tech powerhouse Code and Theory. This digital reboot is designed to ensure all news and editorial content is responsive across all platforms while meeting the highest standards for digital integrity and security. The rebuild also positions the Minnesota Star Tribune to take advantage of new and emerging product offerings and was done under the leadership of new Chief Product Officer Aron Pilhofer.

“Today’s news consumers demand best-in-class digital experiences, and we’re now set to provide that well into the future,” said Pilhofer. “Our new tech stack will allow us to continue to innovate to reach our audiences in new ways to keep them better informed and engaged.”

 

 

Reimagining news coverage and expanding statewide

Earlier this year, the Minnesota Star Tribune announced plans to expand coverage in Greater Minnesota and embarked on an ongoing series of community conversations across the state including in Mankato, Duluth, Moorhead, St. Cloud, Brainerd, Rochester and several locations throughout the Twin Cities metro area. The Minnesota Star Tribune currently has 10 reporters and editors focused on Greater Minnesota, after adding reporting resources including a Greater Minnesota Columnist, a Southeast Minnesota Reporter, a North Central Minnesota Reporter, and a Southwest Minnesota Reporter, and it will continue growing its reporting roster. It is also forming partnerships with Minnesota news organizations to elevate local news content from other sources on its own platforms and beyond.

In addition, the Minnesota Star Tribune recently announced advancements of its newsroom structure and leadership to better serve readers.  News coverage, leadership and resources will realign around its five key topic areas of News and Politics, Business, Sports, Food and Culture, and Outdoors.

“We’re reshaping our coverage to focus more squarely on issues and topics essential to Minnesotans,” said Suki Dardarian, Editor and Senior Vice President of the Minnesota Star Tribune. “Our readers have helped inform this approach, which aims to provide richer coverage that reflects the diversity, soul and spirit of Minnesota, along with our hallmark enterprise and accountability reporting.”

Representing a diversity of voices

The Minnesota Star Tribune also recently announced the creation of Strib Voices, a reimagination of its opinion and commentary team under the new leadership of award-winning editorial writer and columnist Phil Morris. With a refreshed focus on representing diverse voices from multiple spectrums, Strib Voices will feature greater quantity and breadth of columns and bylined opinion pieces.

In addition, earlier this year, Kavita Kumar was promoted to community engagement director, and is proactively seeking commentary pieces and other content that covers various aspects of geography, demographics and political affiliations across Minnesota.

“By bringing together all of our opinion work under Strib Voices, our hope is to create the most dynamic and thoughtful water cooler for statewide news in the country,” said Phil Morris, Vice President and Opinion Editor for the Minnesota Star Tribune.

Reimagining the brand

To complement the vast transformation, the Minnesota Star Tribune has built a new brand identity and design structure to convey its ambition for audiences everywhere. The company partnered with Minnesota-based creative agency Colle McVoy to develop this brand strategy and identity, built for the future of media consumption. In addition to a new name, the brand refresh includes a new nameplate, new logo, new color systems, new sets of typography, a new mascot (Stribby the Gray Duck), and a new brand platform as ‘The Heart and Voice of the North.’

“Yes, we added ‘Minnesota‘ to our name – yet this rebrand goes far beyond a new title,” said Chris Iles, Vice President of Communications and Brand Marketing for the Minnesota Star Tribune.  “We’re Minnesotans just like our audience, and believe that our state, in an oft overlooked and underestimated region of the country, deserves to view itself for what it is: the ‘Heart and Voice of the North.’ Our campaign leans into all things Minnesota, as we leverage our trusted and established brand to elevate a community and place that loyal subscribers and new audiences will be proud of.”

Positioning for future growth

In addition to the transformational work already completed under new publisher and CEO Steve Grove, the Minnesota Star Tribune has a robust slate of upcoming changes designed to further position it for future success. These include the launch of a philanthropic arm, an enhanced sponsored-content strategy, a novel approach to affiliate marketing and much more.

“The talented team at the Minnesota Star Tribune has accomplished so much over the past year, and we’re just getting started,” said Steve Grove. “As we drive innovation in media to make every Minnesotan’s life better, we hope our loyal and new readers will join us on this journey.”

The Minnesota Star Tribune’s owner, Glen Taylor, said he believes this is the beginning of a new chapter for an institution he cares about deeply.

“I’m incredibly excited by what our new leadership team has put into place at an important moment for our state,” Taylor said. “The Minnesota Star Tribune is a state treasure, one we believe can accomplish truly great things with the support of our audience and partners.”

To celebrate its relaunch, the Minnesota Star Tribune is offering new subscribers the special rate of just $1 for 6 months of premium digital access.

About The Minnesota Star Tribune Media Company
The Minnesota Star Tribune is an innovative modern media organization building on an extraordinary 157-year legacy. With seven Pulitzer Prizes and hundreds of other awards, the Minnesota Star Tribune boasts the Midwest’s largest news organization and is an unrivaled force for journalistic excellence in Minnesota and beyond. As the heart and voice of the north, the Minnesota Star Tribune is on a journey to create the leading model for local news in America – driving innovation in media to make every Minnesotan’s life better. For more information, visit www.startribunecompany.com.

Contact:
Chris Iles
612-366-0427
chris.iles@startribune.com

SOURCE The Minnesota Star Tribune

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Ben Allanson ir@stagwellglobal.com 

 

 

NEW YORK, Aug. 16, 2024 /PRNewswire/ — Stagwell Inc. (NASDAQ: STGW), the challenger network built to transform marketing, will host a virtual fireside chat at the Rosenblatt Securities 4th Annual Technology Summit on August 20, 2024. The session will feature Mark Penn, Chairman and CEO, discussing the impact of AI on marketing innovation, as well as product development within the company’s AI-enabled Stagwell Marketing Cloud. Management will be available for 1×1 meetings with investors upon request.

Visit this page to view upcoming investor events and programming from Stagwell. Reach out to ir@stagwellglobal.com with questions.

About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients.  www.stagwellglobal.com.

 

 

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SIGN UP FOR OUR INSIGHTS BLASTS

From the rise of immersive consumer experiences to the enduring brand-building power of athletes, marketing’s biggest trends are set to collide in Austin for SXSW 2025. The SXSW Panel Picker is now LIVE – and you can vote now to ensure several Stagwell agencies, including 72andSunny, Allison, ARound, Assembly, Code and Theory, Crispin, GALE, Kettle, Movers+Shakers, National Research Group, and The Harris Poll, make it to the stage. 

Read through the proposals below and cast your votes today! It takes less than ten seconds:

  • Click through the links to each panel
  • Create an account
  • Click the UP vote in the top right portion of each panel page to vote.

Voting closes on August 18. See you in Austin!

 

Today’s Athlete is a Brand’s Best Megaphone

Stagwell

with WNBA and NFL/The Volume

VOTE HERE.

Between the rise of F1, flag football and pickleball, changes in the NIL landscape, and the growth of women’s sport, the sporting universe now represents a larger and more diverse pool of fans. This equates to a big opportunity for brands who know how to play the game. To connect authentically, brands are working with athletes – cultural trendsetters with their own brands and media presence – to uncover creative new ways of working together. With anecdotes from Cannes Lions’ buzziest event, Sport Beach, hear from the brands who have seized the power of sport, and the athletes helping them win.

Inside a Marketing Network’s ‘Shark Tank’ Competition

Stagwell Marketing Cloud

with Digiday

VOTE HERE.

With constant advances in AI and data, companies need to innovate at breakneck speed to stay competitive. Stagwell is the only marketing holding company to run its own startup incubator, “Shark Tank,” a competition inviting 13,000 staff to pitch and secure up to $1M for transformative marketing software.

Prior winners SmartAssets, ARound, PRophet, WonderCave and Harris Brand Platform are all fully funded and active businesses.

Join Stagwell Marketing Cloud leaders, Digiday, and the 2024 “Shark Tank” winner as they discuss embedding innovation into your operations.

Mastering the Journey to Premium Branding

Allison

with Samsung, IHG, and Driscoll’s

VOTE HERE. 

Becoming a premium brand isn’t just a goal—it’s a journey full of strategic pivots and visionary steps. Many brands aim to elevate their status and create a lasting impact, but few truly understand what it takes. Join us for an in-depth session where leading brand marketers reveal the top strategies for transforming into a premium powerhouse. We’ll explore the unique journeys of innovators in technology, hospitality, and food & beverage. This session will highlight actionable tactics to enhance product quality, leverage captivating storytelling, deliver unforgettable customer experiences, and execute strategic marketing. Discover how these essential elements can make the premium journey possible and remarkably successful.

The Global Marketers Meet Up

Allison

with Samsung

VOTE HERE.

Join us at the Global Marketer Meet Up at SXSW 2025, where senior executives and marketing professionals explore the dynamic landscape of global marketing. Discover innovative strategies for reaching target audiences and achieving objectives across diverse industries and markets. Network with peers worldwide, gain insights from leading experts and discuss successful marketing campaigns that transcend borders. Don’t miss this opportunity to elevate your global game with new connections, hear diverse perspectives, and have fun strategizing for international success. See you there!

Unlocking Boardrooms for Women & BIPOC Leaders

Allison

VOTE HERE.

In 2021, the SEC enacted NASDAQ’s Board Diversity Rule, requiring listed companies to report board diversity statistics or explain non-compliance. Progress has been slow due to low board turnover and extended searches for suitable talent. This panel will explore board dynamics to help women and BIPOC leaders identify opportunities and shape their board value propositions. Hear from experts on public, private, and non-profit boards, and gain practical insights to unlock the boardroom for women and BIPOC candidates.

Magical Realities: AR Massive Multiplayer Experiences

ARound

with Skydance Interactive

VOTE HERE.

Join us to dive into the transformative potential of augmented reality in massive multiplayer experiences. We will look at real-life activations with high-profile brands at SoFi Stadium with the RAMS. Discover strategies for designing cooperative play and social features that foster belonging and teamwork. Discuss methods for integrating real-life loot boxes with physical prizes to boost player engagement and brand activations. Plus, we’ll tackle technical challenges in AR MMOs and explore future innovations to ensure sustainable growth in the AR landscape.

(re)New(ed) Kid on the Block: Reinventing Heritage Brands

Assembly x 72andSunny

with General Motors and Fossil Group

VOTE HERE.

Can heritage brands still be the new kid on the block? Absolutely. In a rapidly evolving market, staying relevant means more than just holding onto history—it’s about reinvention, innovation, and bold new moves. In this panel, industry leaders and creative masterminds from top heritage brands share their secrets to staying fresh and exciting in today’s fast-paced world. Learn how these brands leverage their rich histories while embracing cutting-edge strategies to captivate new audiences and retain loyal customers.

They Ain’t Dead Yet: Tapping into the “Forgotten” Generation

Assembly x NRG

with Dotdash Meredith and AARP

VOTE HERE.

Think the “Forgotten” Generation is out of the game? Think again. This panel will bring together agency powerhouses and visionary brand leaders to unveil the untapped potential of this overlooked demographic, Generation X. Discover why brands can no longer afford to ignore the buying power and influence of the generation that still rocks the boat. Our expert panelists will dive into innovative strategies, compelling case studies, and cutting-edge campaigns that have successfully engaged this savvy audience.

Living Billboards: Athletes in the Social Media Era

Assembly

with Peloton, NFL, and SHE Media

VOTE HERE.

Athletes have become influential figures not only in sports but also as brands in their own rights, particularly through social media. This panel will discuss the transformation of athletes into marketable entities, the dynamics of athlete-brand partnerships, the impact of social media on athlete endorsements, and ethical considerations surrounding personal branding and sponsorship deals. An interesting topic on the evolving landscape where athletes navigate between personal authenticity and commercial appeal in the digital age.

A Day Late and a Dollar Short: Regulators vs. Political Ads

Assembly

with Axios and MiQ

VOTE HERE.

Since Barack Obama’s unprecedented use of the internet to power his 2008 campaign, the shift towards digital media in political advertising has been stark – with an estimated $4B to be spent in the 2024 election cycle. Unfortunately, government regulators have not updated disclosure requirements to meet this new normal – exposing tremendous vulnerabilities to the American electoral system, especially in an era of nearly unlimited money in campaigns. With advancements in AI and other AdTech sure to change political campaigns forever, it remains to be seen whether regulators can keep up.

Content Creation and Content Reality ​- The Joy of Social

Assembly x Movers + Shakers

with Peloton and Carelon Behavioral Health

VOTE HERE.

In today’s digital age, the term “content” has evolved beyond its traditional meanings. Originally synonymous with satisfaction and happiness, it now predominantly refers to the material produced and consumed in media. This panel delves into the dual role of content: as a medium for creation and as a catalyst for spreading positivity, empathy, and joy in the media landscape. ​By exploring the intersection of content creation and happiness in media, this session aims to inspire creators, industry professionals, and audiences alike to harness the power of media for good.

Is it too Late? Mastering Investments at Every Life Stage

Assembly

with She Wolfe of Wall Street, Investopedia, and PulteGroup

VOTE HERE.

This panel brings together financial experts and innovative marketers from leading brands to reveal how to conquer financial hurdles and master investments at every life stage. From fresh graduates to seasoned professionals, and those nearing retirement, this session will arm you with the tools and inspiration to turn hesitation into action.

Game On: Immersive Advertising, Brands, and Entertainment

Assembly

with Activation Blizzard Media, Lenovo, and Odeeo

VOTE HERE.

Delve into the evolving landscape where gaming intersects with advertising and entertainment. This panel will discuss how brands are leveraging gaming platforms to reach audiences through immersive and integrated advertising strategies. This includes taking a deep diver into successful brand partnerships with gaming companies, effective monetization models within games, the impact of in-game advertising on user experience, and the future trends shaping this dynamic industry.

Future Shock Therapy: Revolutionizing How We Measure Minds

Code and Theory

with Adobe and ETS

VOTE HERE.

What if learning wasn’t something that ended after high school or college? What if culture positioned education as an always-on pursuit? For centuries, we’ve trapped human potential in one-dimensional metrics—numbers, tests, and static assessments. But in an unpredictable world where tomorrow’s jobs and industries are anyone’s guess, how do we prepare for the unknown? The answer: future readiness; a revolution in how we identify and nurture talent. This panel smashes old models and embraces a lifelong learning approach, ensuring every individual’s potential is recognized and cultivated.

No Eulogy Necessary: What News and Media Can Teach Us All

Code and Theory

with Inc. Magazine and Cosmopolitan

VOTE HERE.

The internet was supposed to kill the media and publishing industry. So was social media. And tech. And now AI is too. But this so-called ‘dying’ industry has shown incredible resilience, leveraging technology and innovation to stay alive, and even thrive exponentially. News, media and publishing today offer a reflection and guide to what all modern businesses face — changes in technology, consumer behavior, revenue and monetization, and in cultivating talent. This panel will be led by a trio of media, editorial and digital leaders with more 20 years of experience across 200 newsrooms.

Kayfabe Meets Commerce: Brands As Characters in Culture

Code and Theory x Crispin

with YETI and Heir

VOTE HERE.

In a landscape flooded with brands vying for attention, embracing “Kayfabe” from WWE might be the ultimate game-changer. Kayfabe, the art of staying in character, isn’t just for wrestlers — it’s the secret sauce for your brand’s persona. Think Tom Hanks’ nice-guy image or Liquid Death’s irreverent branding. In WWE, as in today’s culture, you choose your character or the world chooses for you. This panel explores the wild parallels between wrestling’s scripted realities and modern branding strategies, plus how to harness kayfabe to drive commerce.

Say What?!? The generational social media marketing playbook

Crispin

with Target and Conde Nast

VOTE HERE.

If you asked 4 generations: your grandma, your mom, your older sister or your niece about what a certain slang term means they likely wouldn’t all have the same answer. Social media platforms have shaped new language, leading to more slang words with shorter life cycles. Every generation develops its own unique vernacular, from Millennial Cringe Slang to Gen Z Pookie and no cap Gen Alpha – it’s not your fault if you don’t understand some of the digital slang. But now, since these dialects span multiple offline generations, how can brands speak to them authentically online all at once?

Want Equity For Women in Sports? Stop Overlooking Gaming

GALE

with MilkPEP and TBC

VOTE HERE.

Brands, fans, and networks are clamoring to join the groundswell around women in sports, but there’s a space that’s been largely ignored in the conversation: gaming and esports. Despite women making up nearly half of all gamers, they only represent 5% of professional gamers – with none in the top 500 earners – and still face significant harassment in this space. It’s time to stop ignoring women in gaming when elevating women in sports. Join popular Twitch streamer @ThePeachCobbler to discuss this issue and leaders from top brands to hear the steps they’re taking to help drive change.

AR & eCommerce: Bridging Digital and Physical Retail Experiences

Kettle

VOTE HERE.

Augmented Reality (AR) is revolutionizing retail, offering customers more immersive experiences that bridge the gap between online and in-store shopping. Brands are using AR and additional technologies to create Virtual Try-On experiences on their e-commerce sites, mobile apps, and retail environments to build connections and conversions with their active and prospective customers. Hear from digital agency Kettle on how they are leading transformations for many of their clients including e.l.f. Cosmetics, Warby Parker, and more.

The Power of Play: Why to Think Like a Child

Kettle

with Stapelstein

VOTE HERE.

Forbes 30-under-30 Stephan Schenk created one of the most well known children’s brands in Germany. However, when it came to expanding into the US, rather than studying the US adult buyer, insight into the child help Stefan and Kettle understand how to market and position the brand for the US success. From developing the product to positioning it for expansion, Stephan and Brian share how embracing their inner children, decoding the art of play and looking for insight in untraditional ways helped them build a brand positioning and road forward for Stapstein’s US expansion.

Harnessing Consumer Passions: Turning Cultural Moments into

NRG x Assembly

with Snap Inc. and Screenvision Media

VOTE HERE.

In today’s fast-paced world, consumer passions are a powerful force driving engagement and loyalty. And the way consumers are engaging with their passions is changing. How can brands effectively harness these passions to forge deep emotional connections with their audience through shared passions and interests? This panel brings together thought leaders and strategic leaders from across Snap and award-winning market agencies to explore the art of turning cultural moments in entertainment into peak moments for brands. We will share insights from new research to show the significance of passions.

The Changing Face of Childhood

NRG

with Young Storytellers

VOTE HERE.

In the last decade, the experience of growing up has transformed dramatically. The rise of streaming and social media, alongside the omnipresence of tablets and smartphones, have reshaped family dynamics and how young people navigate the world. So, how does Gen Alpha’s childhood differ from that of previous generations? And what impact will this have on future storytellers? Join NRG experts and Young Storytellers practitioners as we explore the profound effects of these cultural and technological shifts, and unpack the future of storytelling through the eyes of the next generation.

Unleashing Brand Fandom: Turning Fans into Advocates

NRG

with Mattel, Paramount Pictures, and the NBA

VOTE HERE.

In an era where everything is social—from media to retail—fans don’t just consume; they advocate. Whether it’s a championship team, a new movie franchise, or the season’s hottest toy, fandom can be a double-edged sword if not approached authentically. For leading brands, data and insights are essential to navigating the complexities of the increasingly fragmented fan landscape. Drawing on the latest fan research from NRG, this panel brings together industry leaders from Mattel, Paramount, and the NBA to discuss how to win trust with fan communities across mediums.

Redefining Masculinity: Evolving Depictions On Screen

NRG

with Center For Scholars and Storytellers

VOTE HERE.

Is masculinity in crisis? Alarming research reveals that men under 25 struggle to find positive role models in media they consume—a fact which can have serious repercussions for their mental health and sense of personal identity. In this session, NRG unpacks the media’s moral and social responsibility to present positive role models that reflect the true diversity of the modern male experience. Discover how industry leaders and storytelling experts from UCLA are forging a new path forward, showcasing multi-faceted visions of masculinity that can effectively resonate with Gen Z and Gen Alpha.

How Culturally Relevant is Your Brand?

The Harris Poll x Movers + Shakers

VOTE HERE.

Join John Gerzema, CEO of The Harris Poll, and Geoffrey Goldberg, CCO at Movers+Shakers, as they share critical insights from a brand new Index focused on helping brands achieve cultural relevance amongst Gen Z. They’ll detail what is important to know when engaging with this growing generation of spenders who hold progressive digital first values and demand radical inclusivity, transparency, and accountability from brands.

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Originally Released On

PR Newswire

Stagwell:

For Press:

Kara Gelber pr@stagwellglobal.com

For Investors:

Ben Allanson ir@stagwellglobal.com 

Consulum:

Ryan Coetzee 
rc@consulum.com

 

New York and Riyadh, August 6, 2024 — Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today announced it has entered into an agreement to acquire Consulum, a leading pan-MENA government advisory consultancy.  

The acquisition — Stagwell’s second in MENA in 2024 — establishes a robust foothold for Stagwell in the Middle East, enriched by Consulum’s tested expertise in strategic communications, public policy, leadership support, and diplomatic outcomes. 

Founded in 2012, Consulum has grown to a team of approximately 160 professionals specializing in strategic communications, public policy, and leadership support, with offices in Riyadh, Manama, Dubai, London, Cape Town, and Kuala Lumpur. The consultancy is a trusted partner to a range of high-profile government clients. 

“Our acquisition of Consulum marks a significant step in expanding Stagwell’s influence and capabilities in MENA as the region’s strategic importance to global marketers continues to grow,” said Mark Penn, Chairman and CEO of Stagwell. “With Consulum’s expertise and established government relationships, we are poised to offer unparalleled strategic communications services to our clients worldwide while bolstering our unique capabilities in advocacy beyond the U.S.”

Consulum Chairman and co-founder, Tim Ryan said: “Consulum was formed 12 years ago to answer a clear need for governments, heads of state and their institutions to have access to a dedicated consultancy focused on strategy, communications and policy. As a result of that singular focus and mission, Consulum is now a market leader and something I and co-founder Matthew Gunther-Bushell are rightly proud of.”

Consulum CEO, Ryan Coetzee, and Consulum Managing Partner, James Davies said: ”We are delighted to be joining the Stagwell Group’s impressive network. It marks a pivotal moment as we move to our next phase of growth. 

The combination of Consulum’s leading government advisory services with Stagwell’s renowned innovation and cutting-edge technologies will significantly enhance our ability to offer clients a wider range of world-class services.” 

The addition of Consulum enhances Stagwell’s presence in the Middle East, complementing the recently-acquired influencer marketing agency and technology platform LEADERS/Influencer Marketing.AI, as well as Stagwell’s omnichannel media agency Assembly Global, global communications agency Allison, and creative collective Forsman & Bodenfors.  

Consulum joins Stagwell as the challenger network seeks expansion into 10 new markets in 2024 alone, and follows the acquisitions of LEADERS (MENA), BERA (Global), Business Traveler (Global), Luxine Publique Relations (Canada), What’s Next Partners (France), Sidekick (U.K.), and Team Epiphany (U.S.).  

About Stagwell  

Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients.  www.stagwellglobal.com. 

About Consulum  

Consulum is a government advisory firm dedicated to helping governments develop, lead and deliver positive programmes that successfully promote their global interests. With decades at the highest levels of government, Consulum’s 160 specialists have the experience and expertise to help governments enhance their standing on the world stage and achieve their global objectives. The integration of strategy, policy and communications – in both the design and execution of programmes – sits at the heart of our philosophy, because silos dilute impact while integration maximises it. 

CONTACTS: 

Stagwell  
 
For Press:  
Kara Gelber 
pr@stagwellglobal.com 

For Investors: 
Ben Allanson 
ir@stagwellglobal.com 

Consulum 
Ryan Coetzee 
rc@consulum.com

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To inquire about working with one of Stagwell’s agencies, please contact hello@stagwellglobal.com

The Olympics double as a stage for some of the most innovative marketing activations of the year. As we pass the torch from SPORT BEACH to the Olympics, several of Stagwell’s agencies, including Allison, Anomaly, Doner, The Harris Poll, Veritas, and 72andSunny, collaborated with clients BIC, Canadian Tire, Comcast, Core Power, Rimowa, and Speedo, to create work surrounding the Paris 2024 Olympic games. Dive into their campaigns and fresh research below: 

Going for Gold

Speedo x Anomaly

Anomaly refreshed Speedo’s branding ahead of the Paris Olympics. Guided by the central theme of ‘for the love of swim,’ Anomaly crafted a bespoke typeface and design system inspired by swim forms, the shape of pools, and grids found in pool tiling. The rebrand features a new shade of green, proven by research to be most visible underwater. This updated look is geared towards revitalizing the iconic swimwear brand for a new era, making its debut on the uniforms of Australia’s 2024 Paris Olympics swimming team.

Comcast x 72andSunny

Team of Tomorrow, the innovative Comcast platform developed by 72andsunny, launched a groundbreaking campaign that challenges traditional views of professional sports. The “Joy of the Games” campaign shines a spotlight on the Paris 2024 Olympics and on the often-overlooked key ingredient that fuels the hard work and dedication required to excel at the highest levels of competition.

Core Power x Doner

Doner crafted the inspiring “Champion Your Recovery” campaign for Core Power, featuring U.S. Olympic Gold Medalist Katie Ledecky. Embracing Core Power for post-workout recovery has been a vital part of Ledecky’s regimen for years, and the collaboration on this global platform marks a significant milestone. As the trusted protein drink of Team USA, Core Power continues to provide essential recovery benefits to Olympians nationwide.

Rimowa x Anomaly

Anomaly and Rimowa embraced the Paris 2024 Olympics spirit with sleek and simple bespoke print and OOH campaign, “Engineered for Life.” Incorporating the iconic grooves of the luggage themes of athleticism, Anomaly took a huge sporting event and made it its own. Displayed in and around Paris during the Games, the ads are a visual celebration of RIMOWA’s brand belief that no one builds a legacy by standing still.

Canadian Tire x Veritas

Veritas partnered with Canadian Tire to launch an all-encompassing marketing initiative backing the #WeAllPlayForCanada platform and its dedication to fair sports representation. The “Believe in Her” campaign shines a spotlight on the remarkable stories and journeys of women in sports, featuring some of Canada’s elite athletes.

BIC x Doner

Doner and BIC lit up the advertising world with “Lit Games,” a playful take on Olympic coverage featuring none other than Snoop Dogg and Martha Stewart. Throughout the ad, the former rapper provides commentary and assesses the hospitality icon’s use of a BIC EZ Reach lighter to light a candle.

Allison Sports x The Harris Poll

With The Olympics in full swing, the new Sports Momentum Index from Allison Sports and The Harris Poll Sports Practice finds that the top five sports Americans plan to watch are gymnastics, swimming, basketball, track and field, and diving. And brands are medaling too: (48%) of Olympic viewers say they notice the games’ sponsors, and (38%) are more likely to support them. Check out the findings here and the launch of Shaun White’s Snow League here.

Stagwell Marketing Cloud x The Harris Poll

Utilizing Harris QuestDIY—The Harris Poll’s AI-powered software for survey creationthe Stagwell Marketing Cloud swiftly created and launched a diverse survey on Tuesday, July 23rd, reaching out to 1505 participants in the U.S., U.K., and France, and yielding results in just a matter of hours. Interestingly, the French showed the most nonchalant attitude towards the upcoming Summer Olympics in Paris. Dive into the detailed findings here.

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Originally Released On

PR Newswire

Media Relations Contacts at Assembly:

James Wilde, Head of Growth & Marketing: James.Wilde@assemblyglobal.com
Michelle Chan, Marketing Manager: Michelle.Chan@assemblyglobal.com

Media Relations Contacts at Pipedrive:

Mariliis Beger, Global Head of PR: mariliis.beger@pipedrive.com

 







Assembly will fuel growth through a bespoke AI-powered marketing intelligence engine

LONDON, Aug. 2, 2024 /PRNewswire/ — Global media agency Assembly has been appointed with immediate effect as the strategic media partner for Pipedrive, the leading sales CRM for small businesses, following a competitive pitch process.

Assembly will take charge of Pipedrive’s brand and performance media globally, with key markets being the UK, Germany, United States, Brazil and Australia, as it continues to expand its global customer footprint. By capitalising on a tailor-made AI intelligent engine, the agency will employ scalable and tailored strategies to fuel growth for Pipedrive.

Enhancing the effectiveness of Pipedrive’s performance media efforts was at the heart of the brief. Assembly developed an integrated approach that empowers Pipedrive to supercharge its marketing and media effectiveness through innovative data utilisation and digital transformation, as it continues its mission to be the leading AI sales CRM for small businesses.

Assembly is committed to supporting Pipedrive’s mission of helping more small businesses grow around the world.

Dominic Allon, CEO of Pipedrive, said: “We’re thrilled to be partnering with Assembly for our next chapter as we continue to build our brand and accelerate our growth. Assembly boasts a fantastic combination of creativity and commercial drive, all powered by proven tech savvy. I’m confident that this new partnership will advance our mission to help small businesses grow.”

Matt Adams, CEO of Assembly Europe, said: “This is a client that has ambition, speed and an abundance of innovation at their core – exactly the brand and team that we partner best with. Using advanced technology, audience targeting and AI-led planning we are looking forward to finding the change that will fuel their growth.”

Assembly will partner with creative agency DEPT on Pipedrive’s upcoming brand campaigns and other capabilities within Assembly’s parent network, Stagwell (NASDAQ: STGW), will be also harnessed in the coming months, such as performance linguistics specialists Locaria and B2B marketplace Multiview.

Supported by global investment firm Vista Equity Partners and bolstered by its robust SMB community, Pipedrive is committed to pushing the boundaries of what an easy-to-use yet effective CRM can achieve, helping small businesses secure more deals. Pipedrive’s powerful and intuitive sales CRM is primarily designed to help sales teams manage leads and deals, track communication, and automate sales processes. Recently, the company launched Pipedrive AI, a broad range of AI tools that help teams work smarter and faster.

The process was assisted throughout by Tuffon Hall Consultancy.

ABOUT PIPEDRIVE
Founded in 2010, Pipedrive is the easy and effective sales CRM that drives small business growth. Today, Pipedrive is used by revenue teams at more than 100,000 companies worldwide. Pipedrive is headquartered in New York and has offices across Europe and the US. The company is backed by majority holder Vista Equity Partners, and Bessemer Venture Partners, Insight Partners, Atomico, and DTCP. Learn more at www.pipedrive.com.

ABOUT ASSEMBLY EUROPE
Assembly is a leading global omnichannel media agency, operating in 26 offices worldwide. Our Europe headquarters in London serves as a dynamic regional hub, with presence in Paris, Milan, Amsterdam, Hamburg, Warsaw, Barcelona, Madrid, and Tel Aviv. With a team of over 400 experts specialising in omnichannel strategies, digital brand and performance, e-commerce, data science, and sustainability, we are committed to finding the change that fuels growth for the world’s top brands. As a trusted strategic partner, our collaborations have predominantly centred around renowned brands in the spheres of luxury, fashion, beauty, retail, and technology. Assembly is honoured to be named one of the few recipients of the prestigious Google Premier Partner of the Year 2023. Our work is powered by our proprietary in-house technology solution, STAGE, and supported by our global talent base of over 2,600 professionals. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. For more information, visit assemblyglobal.com

Media Relations Contacts at Assembly:
James Wilde, Head of Growth & Marketing: James.Wilde@assemblyglobal.com
Michelle Chan, Marketing Manager: Michelle.Chan@assemblyglobal.com

Media Relations Contacts at Pipedrive:
Mariliis Beger, Global Head of PR: mariliis.beger@pipedrive.com

Photo – https://mma.prnewswire.com/media/2474251/Pipedrive_and_Assembly.jpg 

Logo – https://mma.prnewswire.com/media/2430305/assembly_logo.jpg

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Associated Materials:

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Originally Released On

PR Newswire

CONTACT:

IR Contact:
Ben Allanson
ir@stagwellglobal.com

PR Contact:
Beth Sidhu
pr@stagwellglobal.com

Revenue Growth of 6%, Led by 42% Growth in Advocacy

Net Loss Attributable to Stagwell Inc. Common Shareholders of $3 million

Adjusted EBITDA of $86 million; Adjusted EBITDA Margin of 16%

EPS of $(0.03); Adjusted EPS of $0.14

Announces Record Net New Business Led by Largest New Business Win

Net New Business of $113 million in Q2; LTM Net New Business of $324 million

Reaffirm Guidance for 2024 of Organic Net Revenue Growth of 5% to 7%; Adjusted EBITDA of $400 million to $450 million; Free Cash Flow Conversion of ~50%

New York, NY, August 1, 2024 (NASDAQ: STGW) – Stagwell Inc. (“Stagwell”) today announced financial results for the three and six months ended June 30, 2024.

SECOND QUARTER RESULTS:

  • Q2 Revenue of $671 million, an increase of 6% versus the prior year period; H1 Revenue of $1.3 billion, an increase of 7% versus the prior year period
  • Q2 Net Loss attributable to Stagwell Inc. Common Shareholders of $3 million versus $3 million in the prior year period; H1 Net Loss attributable to Stagwell Inc. Common Shareholders of $4 million versus Income of $2 million in the prior year period
  • Q2 Adjusted EBITDA of $86 million, a decrease of 6% versus the prior year period; H1 Adjusted EBITDA of $176 million, an increase of 8% versus the prior year period
  • Q2 Adjusted EBITDA Margin of 16% on net revenue; H1 Adjusted EBITDA Margin of 16% on net revenue.
  • Q2 Earnings Per Share Attributable to Stagwell Inc. Common Shareholders of $(0.03) versus $(0.03) in the prior year period; H1 Earnings Per Share Attributable to Stagwell Inc. Common Shareholders of $(0.04) versus $(0.01) in the prior year period.
  • Q2 Adjusted Earnings Per Share attributable to Stagwell Inc. Common Shareholders of $0.14 versus $0.18 in the prior year period; H1 Adjusted Earnings Per Share attributable to Stagwell Inc. Common Shareholders of $0.30 versus $0.31 in the prior year period.
  • Net new business wins of $113 million in the second quarter, last twelve-month net new business wins of $324 million.
  • Q2 Net Revenue of $554 million, an increase of 2% versus the prior year period; H1 Net Revenue of $1.1 billion, an increase of 2% versus the prior year period
  • Q2 Organic Net Revenue increased 1.2% versus the prior year period; H1 Organic Net Revenue increased 1.5% versus the prior year period

Mark Penn, Chairman and CEO, said, “Stagwell delivered solid results this quarter with record-smashing net new business wins of $113 million, bringing our last twelve-month net new business figure to $324 million. Success for the year continues to build, with new business wins from General Motors, Macy’s, Target, and Zales just coming online to bolster H2. Additionally, the momentum is continuing, with wins already coming in Q3, and an active political season that has been energized even further by recent developments.

We are at a critical inflection point as we grow our capabilities, enabling us to land $20 to $40 million remits, while expanding our AI deployments, Stagwell Marketing Cloud capabilities, and our global reach. We are seeing these strategies come together now to set the stage for a strong H2 and 2025,” added Penn.

Frank Lanuto, Chief Financial Officer, commented: “Driven by record-breaking net new business and strong growth in Creativity & Communications, Advocacy, and Performance Media & Data, Stagwell delivered solid second quarter revenue of $671 million, a 6% increase over the prior year. While improving our comp-to-net revenue ratio, we invested in initiatives to build and convert our revenue pipeline into new business, including the successful SPORT BEACH activation at Cannes. The multiple $10 million-plus wins in Q2 and early Q3 confirm our growth strategy and bolster our confidence in our full-year guidance.”

Financial Outlook

2024 financial guidance is reiterated as follows:

  • Organic Net Revenue growth of 5% to 7%
  • Organic Net Revenue excluding Advocacy growth of 4% to 5%
  • Adjusted EBITDA of $400 million to $450 million
  • Free Cash Flow Conversion of approximately 50%
  • Adjusted EPS of $0.75 – $0.88
  • Guidance assumes no impact from foreign exchange, acquisitions or dispositions.
* The Company has excluded a quantitative reconciliation with respect to the Company’s 2024 guidance under the “unreasonable efforts” exception in Item 10(e)(1)(i)(B) of Regulation S-K. See “Non-GAAP Financial Measures” below for additional information.

 

Video Webcast

Management will host a video webcast on Thursday, August 1, 2024, at 8:30 a.m. (ET) to discuss results for Stagwell Inc. for the three and six months ended June 30, 2024. The video webcast will be accessible at https://stgw.io/Earnings. An investor presentation has been posted on our website at www.stagwellglobal.com and may be referred to during the webcast.

A recording of the webcast will be accessible one hour after the webcast and available for ninety days at www.stagwellglobal.com.

Stagwell Inc.

Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

Contacts

For Investors:

Ben Allanson

IR@stagwellglobal.com

For Press:

Beth Sidhu

PR@stagwellglobal.com

Non-GAAP Financial Measures

In addition to its reported results, Stagwell Inc. has included in this earnings release certain financial results that the Securities and Exchange Commission (SEC) defines as “non-GAAP Financial Measures.” Management believes that such non-GAAP financial measures, when read in conjunction with the Company’s reported results, can provide useful supplemental information for investors analyzing period to period comparisons of the Company’s results. Such non-GAAP financial measures include the following:

(1) Organic Revenue: “Organic revenue growth” and “Organic revenue decline” reflects the year-over-year change in the Company’s reported net revenue attributable to the Company’s management of the entities it owns. We calculate organic net revenue growth (decline) by subtracting the net impact of acquisitions (divestitures) and the impact of foreign currency exchange fluctuations from the aggregate year-over-year increase or decrease in the Company’s reported net revenue. The net impact of acquisitions (divestitures) reflects the year-over-year change in the Company’s reported net revenue attributable to the impact of all individual entities that were acquired or divested in the current and prior year. We calculate impact of an acquisition as follows: (a) for an entity acquired during the current year, we present the entity’s prior year net revenue for the same period during which we owned it in the current year as impact of the acquisition in the current year; and (b) for an entity acquired in the prior year, we present the entity’s prior year net revenue for the period during which we did not own the entity in the prior year as impact of the acquisition in the current year. We calculate impact of a divestiture as follows: (a) for a divestiture in the current year, we present the entity’s prior year net revenue for the same period during which we no longer owned it in the current year as impact of the divestiture in the current year; and (b) for a divestiture in the prior year, we present the entity’s prior year net revenue for the period during which we owned it in the prior year as impact of the divestiture in the current year. We calculate the impact of any acquisition or divestiture without adjusting for foreign currency exchange fluctuations. The impact of foreign currency exchange fluctuations reflects the year-over-year change in the Company’s reported net revenue attributable to changes in foreign currency exchange rates. We calculate the impact of foreign currency exchange fluctuations for the portion of the reporting period in which we recognized revenue from a foreign entity in both the current year and the prior year. The impact is calculated as the difference between (1) reported prior period net revenue (converted to U.S. dollars at historical foreign currency exchange rates) and (2) prior period net revenue converted to U.S. dollars at current period foreign exchange rates.

(2) Net New Business: Estimate of annualized revenue for new wins less annualized revenue for losses incurred in the period.

(3) Adjusted EBITDA: defined as Net income excluding non-operating income or expense to achieve operating income, plus depreciation and amortization, stock-based compensation, deferred acquisition consideration adjustments, and other items. Other items include restructuring costs, acquisition-related expenses, and non-recurring items.

(4) Adjusted Diluted EPS is defined as (i) Net income (loss) attributable to Stagwell Inc. common shareholders, plus net income attributable to Class C shareholders, excluding amortization expense, impairment and other losses, stock-based compensation, deferred acquisition consideration adjustments, discrete tax items, and other items, divided by (ii) (a) the per weighted average number of common shares outstanding plus (b) the weighted average number of Class C shares outstanding, (if dilutive). Other items includes restructuring costs, acquisition-related expenses, and non-recurring items, and subject to the anti-dilution rules.

(5) Free Cash Flow: defined as Adjusted EBITDA less capital expenditures, change in net working capital, cash taxes, interest, and distributions to minority interests, but excludes contingent M&A payments. Free Cash Flow Conversion is the percentage of adjusted EBITDA.

Included in this earnings release are tables reconciling reported Stagwell Inc. results to arrive at certain of these non-GAAP financial measures.

This document contains forward-looking statements. within the meaning of Section 27A of the Securities Act of 1933, as amended (the “Securities Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). The Company’s representatives may also make forward-looking statements orally or in writing from time to time. Statements in this document that are not historical facts, including, statements about the Company’s beliefs and expectations, future financial performance, growth, and future prospects, the Company’s strategy, business and economic trends and growth, technological leadership and differentiation, potential and completed acquisitions, anticipated operating efficiencies and synergies and estimates of amounts for redeemable noncontrolling interests and deferred acquisition consideration, constitute forward-looking statements. Forward-looking statements, which are generally denoted by words such as “aim,” “anticipate,” “assume,” “believe,” “continue,” “could,” “create,” “develop,” “estimate,” “expect,” “focus,” “forecast,” “foresee,” “future,” “goal,” “guidance,” “in development,” “intend,” “likely,” “look,” “maintain,” “may,” “ongoing,” “opportunity,” “outlook,” “plan,” “possible,” “potential,” “predict,” “probable,” “project,” “should,” “target,” “will,” “would” or the negative of such terms or other variations thereof and terms of similar substance used in connection with any discussion of current plans, estimates and projections are subject to change based on a number of factors, including those outlined in this section.

Forward-looking statements in this document are based on certain key expectations and assumptions made by the Company. Although the management of the Company believes that the expectations and assumptions on which such forward-looking statements are based are reasonable, undue reliance should not be placed on the forward-looking statements because the Company can give no assurance that they will prove to be correct. The material assumptions upon which such forward-looking statements are based include, among others, assumptions with respect to general business, economic and market conditions, the competitive environment, anticipated and unanticipated tax consequences and anticipated and unanticipated costs. These forward-looking statements are based on current plans, estimates and projections, and are subject to change based on a number of factors, including those outlined in this section. These forward-looking statements are subject to various risks and uncertainties, many of which are outside the Company’s control. Therefore, you should not place undue reliance on such statements. Forward-looking statements speak only as of the date they are made, and the Company undertakes no obligation to update publicly any of them in light of new information or future events, if any.

Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statements. Such risk factors include, but are not limited to, the following:

  • risks associated with international, national and regional unfavorable economic conditions that could affect the Company or its clients
  • demand for the Company’s services, which may precipitate or exacerbate other risks and uncertainties;
  • inflation and actions taken by central banks to counter inflation;
  • the Company’s ability to attract new clients and retain existing clients;
  • the impact of a reduction in client spending and changes in client advertising, marketing and corporate communications requirements;
  • financial failure of the Company’s clients;
  • the Company’s ability to retain and attract key employees;
  • the Company’s ability to compete in the markets in which it operates;
  • the Company’s ability to achieve its cost saving initiatives;
  • the Company’s implementation of strategic initiatives;
  • the Company’s ability to remain in compliance with its debt agreements and the Company’s ability to finance its contingent payment obligations when due and payable, including but not limited to those relating to redeemable noncontrolling interests and deferred acquisition consideration;
  • the Company’s ability to manage its growth effectively;
  • the Company’s ability to identify, complete and integrate acquisitions that complement and expand the Company’s business capabilities, to identify and complete divestitures and to achieve the anticipated benefits therefrom;
  • the Company’s ability to develop products incorporating new technologies, including augmented reality, artificial intelligence, and virtual reality, and realize benefits from such products;
  • the Company’s use of artificial intelligence, including generative artificial intelligence;
  • adverse tax consequences for the Company, its operations and its stockholders, that may differ from the expectations of the Company, including that future changes in tax laws, potential increases to corporate tax rates in the United States and disagreements with tax authorities on the Company’s determinations that may result in increased tax costs;
  • adverse tax consequences in connection with the Transactions, including the incurrence of material Canadian federal income tax (including material “emigration tax”);
  • the Company’s unremediated material weaknesses in internal control over financial reporting and its ability to establish and maintain an effective system of internal control over financial reporting, including the risk that the Company’s internal controls will fail to detect misstatements in its financial statements;
  • the Company’s ability to accurately forecast its future financial performance and provide accurate guidance;
  • the Company’s ability to protect client data from security incidents or cyberattacks;
  • economic disruptions resulting from war and other geopolitical tensions (such as the ongoing military conflicts between Russia and Ukraine and in Israel and Gaza), terrorist activities and natural disasters;
  • stock price volatility; and
  • foreign currency fluctuations

Investors should carefully consider these risk factors, other risk factors described herein, and the additional risk factors outlined in more detail in our 2023 Form 10-K, filed with the Securities and Exchange Commission (the “SEC”) on March 11, 2024, and accessible on the SEC’s website at www.sec.gov, under the caption “Risk Factors,” and in the Company’s other SEC filings.

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Originally Released On

PRNewswire

Media Contact

Contact:
Kenneth Hein
kenneth.hein@codeandtheory.com







Unifying Stagwell’s digital transformation agencies provides greater scale and growth opportunities for clients

NEW YORK, July 31, 2024 /PRNewswire/ — The Code and Theory Network, Stagwell’s digital transformation network, has expanded to include Instrument and Left Field Labs. The move strategically aligns Stagwell’s individual digital transformation agencies under the Code and Theory Network to create unparalleled digital transformation capabilities unseen in the market today.

This expansion bolsters the Code and Theory Network, which is the only end-to-end digital transformation network backed by 50% engineers and 50% creatives at scale.

The Code and Theory Network now consists of Code and Theory, Instrument, Kettle, Truelogic, Left Field Labs (LFL), Rhythm and Mediacurrent.

Together, the Code and Theory Network is positioned to deliver comprehensive value from concept to continuity, serving as strategic partners in AI-driven transformation. Its human-led, tech-powered approach embeds AI into its capabilities, delivering practical, tangible benefits for its clients.

Instrument is a design and technology company dedicated to helping brands unlock their full potential. It comprises its first all-women C-suite, which underscores its commitment to diversified perspectives in leadership. Across the verticals of brand, product and marketing, Instrument continues to experience tremendous growth, across a diverse set of new and long-standing partners.

Left Field Labs is the creative technology and innovation partner for some of the world’s most ambitious brands — where people go to build what’s next. Recently, LFL spotlighted Google Search’s new, more innovative modalities utilizing AI and AR. LFL conceptualized, designed and built a new website to drive product demos and Google app downloads, which launched to celebrate Search’s 25-year anniversary. Other clients include Amazon, Hasbro, Disney, Verizon and Uber.

As part of the Code and Theory Network, Instrument and Left Field Labs have the opportunity to further elevate their creative and engineering capabilities while maintaining their distinct cultures. They will benefit from complementary specialty digital expertise, centralized resources and expanded collaboration for shared growth. Additionally, they can leverage the Code and Theory Network’s flexible nearshore and offshore engineering talent with expertise across North America, South America and Asia.

This expansion builds on a historic year for Code and Theory, the leading digital transformation agency, recently recognized as Ad Age’s Business Transformation Agency of the Year, ANA B2B Agency of the Year and the Ace Awards Agency of the Year, winning Gold at New York Festivals and more.

Code and Theory has seen an influx of top talent this year having brought on Craig Elimeliah (formerly of VML and Lippe Taylor) as Chief Creative Officer, Raj Bhatia, (formerly of Deloitte Digital) as Global Chief Technology Officer, and Co-Heads of Production Julia LaRose (formerly of Accenture) and Christine Clark (formerly of Thinkingbox).

Dan Gardner, Co-Founder and Executive Chair of Code and Theory, says: “In a world where emerging technology like AI is undeniably going to transform companies, there is still a lot of confusing noise and misdirected hype. Our unique strategy to ensure our solutions are meaningful has remained consistent: combine creativity and technology to find the opportunities of tomorrow. With the addition of these new companies, we have created the ultimate challenger agency to the legacy consultancies and rigid holding companies that can’t deliver the modern model required to outperform our clients’ expectations.”

Michael Treff, CEO, Code and Theory says, “The Code and Theory Network is best positioned to solve our client’s hardest challenges, most of which focus on accelerating growth through creativity and technology. The addition of Left Field Labs and Instrument adds a depth of innovation and new and unique capabilities as well as unparalleled CX scale. With these additions, we are better able to provide strategically sound solutions and deliver measurable outcomes for our clients.”

Laurel Burton, CEO, Instrument says: “We are at one of those moments of the technology curve where you need trusted brands that not only know how to implement technology, but also design innovative use cases that deliver tremendous long-term value. Being part of the Code and Theory Network gives Instrument the scale to deliver on a global stage as we look to our next chapter of growth. We are committed to finding forward-looking solutions for age-old challenges — creating work that has a lasting impact.”

Sarah Richardson Mehler, CEO, Left Field Labs says: “As a part of the Code and Theory Network, Left Field Labs can offer our clients the opportunity to innovate at scale to build for the future. The network shares a fundamental belief that convergence of emerging technologies will change businesses, industries and the Internet as a whole. I couldn’t be more thrilled to be part of the Code and Theory network and all that we are unlocking together.”

About Code and Theory Network
Code and Theory Network is the only network with a balance of 50% creative and 50% engineers at scale. The technology-first group within Stagwell Group is built to partner with businesses to navigate the complexity of changing consumer behaviors, emerging technologies and AI. With a global footprint and the capabilities to work across the entire consumer journey, we crave the hardest problems to solve. The network includes the flagship agency Code and Theory as well as Instrument, Kettle, Left Field Labs, Truelogic, Rhythm and Mediacurrent. Code and Theory clients include Amazon, JPMorgan Chase, Microsoft, MSNBC, NFL, Pfizer and Zappos. For more, visit codeandtheory.com

About Instrument
Instrument is a multidisciplinary creative company that redefines brands and experiences, with offices in Portland, Oregon, New York, New York and Los Angeles, California. We are a dynamic group of creative technologists and storytellers that use the power of design and technology to co-create groundbreaking work with our clients. We connect brands like never before — helping organizations reimagine the most valuable pieces of their digital ecosystem. With deep talent in the areas of Strategy, Design, Development and Content Creation, we build modern experiences for ambitious brands.

About Left Field Labs
Left Field Labs is a digital agency dedicated to solving our common challenges through uncommon creativity. Our team of over 100 designers, developers and strategists has launched hundreds of digital products and experiences — from VR and websites to apps and experiential installations — for clients, such as Google, Discovery, Android, Estée Lauder, Uber and Disney.

Contact:
Kenneth Hein
kenneth.hein@codeandtheory.com

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